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Category: MAM

  • Coal India empanels 4 agencies to handle creative biz

    Coal India empanels 4 agencies to handle creative biz

    MUMBAI: Coal India Limited (CIL) has empanelled four agencies to handle the creative duties of the company following a multi-agency pitch.

    The account size is pegged at Rs 100-120 million, according to a source.

    Out of the four agencies, two have won the account and two have retained the account. R K Swamy BBDO and Inter Publicity are the new agencies that have been roped in and have replaced Ogilvy and Grey. Meanwhile, Sobhagya Advertising and DDB Mudra have retained the account.

    CIL is organised state-owned coal mining corporate that came into being in November 1975 with the government taking over private coal mines. It is a holding company with seven wholly owned coal producing subsidiary companies and one mine planning and consultancy company. It encompasses the whole gamut of identification of coal reserves, detailed exploration followed by design and implementation and optimising operations for coal extraction in its mines.

  • Dabur splurges on advertising in Q3 amid slowdown

    Dabur splurges on advertising in Q3 amid slowdown

    MUMBAI: While FMCG companies have been reducing their ad and promotions spend in the third quarter of the current fiscal, Dabur India has considerably upped them.


    The advertising and promotions spends by the FMCG giant has seen a whopping 46.9 per cent increase in the three-month period ended December, spending Rs 1.98 billion compared to Rs 1.35 billion a year ago.


    The ad and promotion spent was 13.6 per cent of the sales during the quarter under review.


    Dabur posted a net profit (after extra ordinary item and minority interest) of Rs 1.73 billion, up 11.9 per cent, compared to Rs 1.54 billion in the corresponding quarter of the previous fiscal.


    The hair care category reported a growth of 19.6 per cent in Q3 FY’12 while the shampoo category witnessed revival with growth of four per cent. The home care category grew 18 per cent and the oral care segment 11.6 per cent with toothpastes growing by 14.4 per cent.


    Health Supplements recorded a growth of 13.5 per cent during the quarter as digestives grew at a robust 19.3 per cent in the quarter under review.


    The company also made a couple of overseas acquisitions with Hobi Group and Namaste Laboratories where sales grew by 44 per cent and 16 per cent respectively.

  • Anish Daryani joins Orchard Advertising as VP

    Anish Daryani joins Orchard Advertising as VP

    MUMBAI: Orchard Advertising has roped in former Ogilvy Africa general manager Anish Daryani as vice president and branch head at the agency’s headquarters in Bangalore.

    Daryani‘s key responsibility will be to strengthen and grow existing client businesses, cement relationships and look to grow Orchard Bangalore in the south market.

    Orchard Advertising, a Leo Burnett Group agency, has clients like Wipro, SAB Miller, Essilor, Godrej, Colors, RIM and Piramal Healthcare.

    Daryani said, “I have always admired the Leo Burnett Group for the thinking agency they’ve been, since I started my advertising career. So when I got an opportunity to join Orchard, one of the three agency brands from Leo Burnett’s stable, taking it forward came very naturally to me.”

    Orchard India SVP and brand partner Kaushik Mitra added, “Anish is very driven, hungry and passionate about the business. Having diverse experience in categories such as FMCG, telecom, durables, automotive, healthcare and rural sectors he will strengthen Orchard’s position in the market.”

    Daryani comes with over a decade’s experience in advertising and has done two stints each with Ogilvy and the Rediffusion-Y&R Group. Some of the brands he’s worked on include Tata Motors, Tata Nano, Tata Steel, Hutch (now Vodafone), Airtel, Kingfisher Airlines, Danone, Brooke Bond Red Label, The Economic Times, The Times of India, Colors, Linc Pens and The Statesman.

  • Al Jazeera appoints Motivator & Ogilvy as AoR

    Al Jazeera appoints Motivator & Ogilvy as AoR

    MUMBAI: Al Jazeera has awarded its media duties to GroupM’s media agency, Motivator. Meanwhile, the creative duties will be handled by Ogilvy.

    Industry sources confirmed the development to Indiantelevision.com.

    Al Jazeera English is an international news channel, holding over 70 bureaus around the world which span six different continents. Launched in 2006, it broadcasts to over 250 million households across 130 countries, a number that is expected to grow as the channel expands throughout India.

    The international news provider has operated a bureau in New Delhi since its establishment five years ago.

  • Hero comes on board as title sponsor of Olympics’ hockey qualifiers

    Hero comes on board as title sponsor of Olympics’ hockey qualifiers

    MUMBAI: Two-wheeler major Hero MotoCorp Ltd (formerly Hero Honda) has renewed its commitment towards national sport Hockey by coming on board as the title sponsor of the upcoming men‘s and women‘s Olympic qualifying tournament for 2012 London Olympics.

    The deal was brokered by Commune Sports & Entertainmen, the commercial representative of FIH in India.

    Titled as ‘Hero FIH Road to London’, the event is first of the three leg Olympic qualifying events for the London Olympic Games scheduled for July this year and will be played at Major Dhyan Chand Hockey National Stadium in New Delhi from February 18-26.

    The event will feature six teams from both men’s and women’s category competing against each other in a round robin format for two Olympic berths out of the six berths available (1 of 3 men’s and 1 of 3 women’s) in the 2012 London Olympics.

    The tournament holds great importance for the Indian men’s and women’s hockey team as this will be their only window to qualify for the 2012 London Olympic Games.

    Following the round robin league, the teams ranked first and second will play and the winner will qualify for the London 2012 Olympic Games, while the remaining four teams will play placement games for FIH World Ranking points.

    Commenting on the partnership, Hero MotoCorp MD & CEO Pawan Munjal said, “Hockey, being the national sport of the country, holds a special place in our hearts and we are pleased to partner with FIH in presenting the “Hero FIH Road to London” Olympic Hockey Qualifiers. We have always believed in nurturing and supporting various sporting disciplines including cricket, golf, shooting and hockey.”

    The India leg of the Hero FIH Road to London Olympic qualifiers will feature the men’s national field hockey teams from India, Italy, Poland, Singapore, Canada and France. The Indian National women’s hockey team will play against South Africa, Canada, Italy, Poland and Ukraine.

    The tournament will be aired on Ten Sports.

    In 2010, Hero MotoCorp started its partnership with FIH, by bringing the coveted men’s hockey World Cup event to India, titled “Hero Honda FIH Men’s Hockey World Cup 2010”. The company executed a multi media campaign, “Phir Dil Do Hockey Ko” featuring Hero brand ambassadors – cricketer Virender Sehwag, Olympic silver medallist shooter Rajyavardhan Singh Rathore and popular Hindi movie actor Priyanka Chopra.

    Further aligning with the company’s objective of long-term promotion of the game at the grassroots level, Hero MotoCorp also organised pan-India inter-school hockey tournaments.

    Speaking on the partnership, FIH partnership Leandro Negre said, “Hero are ideal partners for hockey and FIH in that they really help us promote the event and hockey in India. Their promotion for the FIH Hockey World Cup in 2010 was fundamental in leading to a renaissance of hockey enthusiasm in India and we hope that the Hero FIH Road to London will build on that.”

  • MipTV 2012 presents second Annual Brand of The Year Award

    MipTV 2012 presents second Annual Brand of The Year Award

    MUMBAI: Television trade event MipTV has opened nominations for the second Brand of the Year Award as part of its two-day Branded Entertainment programme (2-3 April) in Cannes, France.

    The 2012 Brand of the Year Award will be presented to a global consumer brand for its outstanding contribution to the development and production of branded entertainment programming on 2 April at MIPTV, in Cannes.

    Launched in partnership with Ogilvy & Mather in 2011, the first Brand of the Year Award went to American Express in recognition of their innovative use of music, sport and entertainment to develop brand awareness.

    The Award underlines MipTV’s recognition of the strategic importance of branded content creation and the collaboration between production studios, networks, brands, and agencies to deliver new, compelling audience experiences.

    Ad agencies and production studios will be asked to nominate a brand for their outstanding contribution to branded entertainment.

    The call for nominations is now open and submissions need to be made by 24 February. Nominees will be judged by an international panel of high-profile experts on a number of criteria including: commitment to branded entertainment as a key element of their marketing mix; measurement of the branded content’s effectiveness; innovative use of platforms or new formats; and success in communicating a positive message in a relevant and engaging way.

    Brands which have participated to MIPTV’s Branded Entertainment programme include American Express, BNP, British Airways, The Coca-Cola Company, Dove, Fanta, Expedia, Nike.

    The MipTV Brand of the Year Award is organised in association with the Branded Content Marketing Association.

  • A Comms to launch ‘in-store’ campaign for Snapdeal.com

    A Comms to launch ‘in-store’ campaign for Snapdeal.com

    MUMBAI: Aurora Comms (A Comms), which has been connecting brands to consumers at consumer spend zones, has tied up with the e-commerce site Snapdeal.com for a campaign across India.

    A Comms has been streaming communication on multiple LCD panels in electronic stores. It has been running campaigns connecting brands with technology climbers. Snapdeal.com is the first brand in e-commerce segment to display in Croma and E-Zone outlets across India on such a large scale, the company said.

    A Comms director – key accounts Samir Vithlani said, “It is our endeavor to deliver targeted consumers in a contextual manner. Croma and E-Zone attract intellectual consumers and therefore we worked on offering branding and showcasing the deal site across these stores.”

    Snapdeal.com head activations Abhimanyu Rishi felt that this will flash the e-commerce site before the eyes of a new audience. He added, “The footfalls in electronic stores in India are tremendous and always increasing. Our tie-up is a unique attempt to promote Snapdeal.com to the smart, upwardly mobile urban citizen. We want to drive home our messages innovatively, not intrusively.”

    Aurora Comms uses multiple television panels in electronic stores to create an experiential zone for brands. Some brands may use the medium as pure-play display medium, for some it also works as sampling. In case of Snapdeal.com, this tie-up will only take it to the premium consumers of the two electronic stores and make them aware of its creative approach of getting the ‘Best Deals everyday’.

    A Comms will continue to monetise consumer footfalls with snapdeal.com and create result-oriented campaigns.

  • Maaza stresses on mangoes for all seasons in new campaign

    Maaza stresses on mangoes for all seasons in new campaign

    MUMBAI: Maaza has launched a brand campaign, ‘Har Mausam Aam’, to take ahead the thought and positioning of the brand as a ‘Mango’ that is available throughout the year regardless of seasons.

    The campaign has been conceptualised by Leo Burnett. It has been designed to reinforce the fact that Maaza offers a real mango experience being available throughout the year.

    Coca-Cola India VP- juice business Andriy Avramenko said, “The latest campaign for Maaza has been designed to give all mango lovers the choice of enjoying the superlative taste experience of the delicious fruit all throughout the year with new variety – Maaza, the ‘Har mausam Aam’. This particular variety gives mango loyalists the freedom to gratify their mango craving anytime they want – with its consistent authentic seedless mango taste each and every time. The thought is to strengthen brand Maaza’s strong association with the mango in a very entertaining and engaging manner.”

    Leo Burnett New Delhi ECD Sainath Saraban said, “Our new campaign is all about Maaza being the mango equivalent whatever the season may be, and since it is made with great care using the choicest mangoes, it gives you the best mango experience every time, all through the year. Hence the line, ‘Har Mausam Aam’, is the central theme of our campaign.”

    The integrated communication plan for the campaign includes roll out of a range of initiatives including out-of-home (OOH) media, point of sale merchandise and on-the-ground initiatives across all key markets.

  • India left out of GM’s global media realignment

    India left out of GM’s global media realignment

    MUMBAI: General Motors has left Madison untouched to handle its media account in India while deciding to have Aegis Group’s Carat Media as its global media partner following a full-agency review during the fourth quarter of 2011.

    “GM India‘s media buying contract continues to be with Madison at this point of time and the creative account is with McCann Erickson. GM‘s India operation is not impacted in any manner by Carat Media’s global contract. This is completely an independent one,” General Motors India vice president P Balendran told Indiantelevision.com.

    Madison had won GM’s media duties in 2010 for three years through to March 2013.

    Aegis Group chairman India and CEO South East Asia Ashish Bhasin told Indiantelevision.com that India and China were not part of the global pitch, but declined to disclose other details.

    The appointment of Aegis Media carries an anticipated annual media spend of $3 billion worldwide, General Motors said.

    The global realignment will cover all three Aegis’ reporting regions – EMEA, Americas and Asia Pacific. It follows Aegis Media‘s appointment as GM‘s media agency across Europe on 1 January 2007. The contract includes duties in media planning and buying, search, social media and mobile communications and will be managed and co-ordinated through Carat‘s global US team.

    The market is speculating that a second phase of the realignment may take place in future which may include India as well.

    Though he refused to reveal GM’s media spends on advertising in India, Balendran said that the focus is on print and electronic (media) including online activities. “Since the non-metros and rural areas are showing good growth for the last couple of years, we focus on advertisements catering to the masses of these areas as well.”

    General Motors vice president and global chief marketing officer Joel Ewanick said, “We wanted a media agency partner with the sophistication to leverage global marketing opportunities. Carat has an innovative approach to drive significant marketing value and their service model has been tailored to align well with our global and regional brands. They are uniquely positioned to help us form strong media partnerships and drive significant global efficiencies.”

    Operating in 120 countries around the world, Aegis Group is a leading media and digital communications group and holding company for Carat, Vizeum, Isobar, Posterscope and iProspect.

  • Ogilvy wins Woodward’s Gripe Water creative biz

    Ogilvy wins Woodward’s Gripe Water creative biz

    MUMBAI: Woodward‘s has awarded its Gripe Water’s creative mandate to Ogilvy India following a multi-agency pitch.

    The account will be handled by the agency‘s Chennai office.

    The incumbent agency on the account is JWT.

    Woodward’s Gripe Water is a relief for stomach wind and gripe and is an offering from TTK Healthcare, an integrated manufacturing and marketing group.

    The TTK Group reaches out to the world with its core products – kitchenware, pharmaceuticals, condoms, medical devices and food products.

    Vizeum is handling the media account of Woodward’s Gripe Water.