ITV

Category: MAM

  • Publicis Groupe acquires ME digital agency Flip Media

    Publicis Groupe acquires ME digital agency Flip Media

    MUMBAI: Publicis Groupe has acquired Middle East digital agency network Flip Media.

    Flip Media will be folded into Leo Burnett Worldwide and will retain its name.

    Flip Media CEO Yousef Tuqan will report to Leo Burnett Middle East North Africa CEO, Raja Trad. Its founders, Martin Diessner and Dinesh Lalvani, will continue to be involved with the new entity as non-executive directors.

    Leo Burnett Worldwide CEO Tom Bernardin said, “Flip Media is a strategic and cultural fit for our company, and we believe its service offering of digital strategy, design, production and content delivery will be a perfect complement to the incredibly strong digital presence we have built across the region.”

    Flip Media provides end-to-end solutions that include digital strategy, digital design/production, content/delivery and technology/platforms.

    Lalvani and Diessner added, “This acquisition is the logical next step for Flip. Integrating with a large network gives us the opportunity to provide a strong foundation for through-the-line communications strategy with digital at its core. We‘ve been lucky to have the talent and dedication of a strong management team, which has been integral to the success we‘ve had. Being part of Leo Burnett and the larger Publicis Groupe family will bring with it access to more clients, people and resources, all of which are key to take a company like ours to the next level.”

    Founded in 2003 and headquartered in Dubai (UAE), Flip Media has more than 100 employees across the Middle East and India, working on a number of iconic brands.

  • Birla Sun Life Insurance launches new campaign with Yuvraj Singh

    Birla Sun Life Insurance launches new campaign with Yuvraj Singh

    MUMBAI: Birla Sun Life Insurance (BSLI) has launched a new 360 degree campaign continuing with its strategy to provoke mass India into realising and appreciating the many critical and relevant roles that insurance can play in their lives. Brand ambassador Yuvraj Singh will feature in the ads.

    The creatives of the campaign are credited to JWT (Mumbai).

    Aditya Birla Group chief marketing officer – financial services Ajay Kakar said, “Today‘s Indians have tasted never-before success in the early years of their working life. This unprecedented material success gives them the confidence and belief that the good times will continue, uninterrupted, and they will live and enjoy all their ambitious dreams, one by one.”

    With a new campaign for their Wealth with Protection Solutions, BSLI and Singh have come together to provoke them to insure their lives through the highs and lows that life can have in store for them.

    Kakar added, “We have used Yuvraj Singh as our philosophy ambassador to share his personal belief and experience – also a reality of life – that ‘Jab tak balla chaltha hai, thaat hain. Jab balla nahin chalega tho…’ (‘You rule, only till your bat rules’). We aim to provoke and inspire mass India with the personal triumphs, trials and tribulations of Yuvraj, who like a Phoenix, never accepts defeat. He just keeps working to combat the challenges that life and cricket have thrown his way, to bounce back.”

    Speaking on the new communication campaign JWT VP and ECD Nandita Chalam said, “Over the years people have started associating the BSLI brand strongly with the concept of “Balla”. The ad is set within a stadium, with Yuvraj sharing his story, talking to mass India through the camera, conversing in a real, true, down-to-earth manner. The tonality of the ad is candid, honest and more importantly, it connects.”

  • Multichannel TV beneficial to advertisers : Casbaa

    Multichannel TV beneficial to advertisers : Casbaa

    MUMBAI: A 100 per cent allocation of a $1.75 million budget to free-to-air (FTA) results in a campaign viewed by just 33 per cent of the TV population. The campaign reach increases from 33 per cent to 56 per cent when half of the TV budget is redistributed to multichannel TV from only FTA TV allocation.

    Casbaa has released a powerful first-of-its-kind reach and frequency analysis of the definable returns on media investment in multichannel TV advertising.

    Commissioned by Casbaa and executed by global media agency Universal McCann, the study measures the benefits of allocating variable percentages of a $1.75 million TV budget on multichannel TV and FTA in seven key Asia-Pacific markets: India, Australia, Hong Kong, the Philippines, Malaysia, Singapore and Taiwan.

    Casbaa CEO Simon Twiston Davies said, “The clear advantage of advertising on multichannel TV becomes self evident when simulating real-life budgeting scenarios via robust Peoplemeter data. The numbers demonstrate that multichannel TV makes undeniable fiscal sense when reach and return on investment are optimized.”

    Added Universal McCann Hong Kong managing director Chris Skinner,”This powerful new look at TV data allows to us to better understand that for a regional campaign, switching a portion of the budget onto regional multichannel TV channels means we can deliver higher reach at a lower cost-per-thousand for our clients.”

    An equal combination of FTA and multichannel TV sees total impressions (gross number of times a commercial is viewed) multiplied by 2.5 times from an FTA only schedule: increasing from 537 million to 1.4 billion. Using multichannel TV lowers cost per thousand (CPT) by up to 60 per cent in a 50/50 multichannel TV/FTA combination versus an FTA only schedule.

    “Campaigns that allocate part of their terrestrial TV budget to multichannel TV reap the rewards. The research tells us that you can effectively double your reach, increase the viewing frequency of ads, and lower your CPT – all with no extra investment” added Twiston Davies.

    A similar trend was also monitored when the demographics data was analysed to reflect key age, gender and socio-economic groups.

    In the coming months, Casbaa will release yet more data from two other global media agencies supporting the case for multichannel TV advertising.

  • Microsoft Advertising launches Global Creative Storytelling Contest

    Microsoft Advertising launches Global Creative Storytelling Contest

    MUMBAI: Software giant Microsoft has announced the launch of a creative storytelling contest -The Microsoft Advertising Story Awards (MSAs) – which invites marketers from 30 countries across the world, including India, to submit a campaign idea for a brand or nonprofit of their choice, using Microsoft Advertising‘s storytelling platforms.

    Marketers are asked to submit a hypothetical digital media plan and creative idea for the brand or nonprofit of their choice that addresses a “key business challenge” for that organisation‘s 2012 or 2013 calendar year. The contest does not judge work that has already been executed and challenges marketers across the globe to tell a brand‘s story using Microsoft Advertising technology and solutions including MSN, Mobile, Windows Live, Xbox and Messenger to solve real marketing challenges.

    Microsoft India country director advertising and online Neville Taraporewalla said, “At Microsoft Advertising, we have initiated this contest to highlight the wider focus of the business which is to help brands step back from the clutter and put storytelling back at the heart of marketing. We strive towards providing an International platform to the enormous amount of talent residing in India and are confident that entries from India will be innovative and engaging.”

    Y&R global chief executive Officer David Sable added, “It is all about inspiring digital marketers to take their discipline back to its roots by developing fresh ideas that focus on reaching a target audience with a powerful story. We encourage anyone with a knack for great storytelling and a creative brain to pair up and throw their hat into the ring.”

  • Colors adds 30 GRPs on the back of Screen Awards

    Colors adds 30 GRPs on the back of Screen Awards

    MUMBAI: Colors, the Hindi general entertainment channel from the Viacom 18 stable, has emerged as the biggest gainer in the week ended 28 January, as far as ratings are concerned.

    The channel added 30 GRPs (gross rating points) to its previous week‘s tally to end week with 230 GRPs as it was aided by the Screen Awards‘ telecast. However, it did not help the channel to better its position among the Hindi GEC ladder, and it remained behind Sony Entertainment Television (Set).

    As per TAM data for the week 4 of 2012 (HSM, C&S, 4+), the telecast of Colors Screen Awards on Sunday clocked an average TVR of 5.37 over a period of three-and-a-half hour. The repeat of the show was aired on Saturday, 28 January, which recorded 1.8 TVR. Colors also launched its sports entertainment reality show Ring Ka King on 28 January that registered a 2.2 TVR.

    Meanwhile, genre leader Star Plus has seen an improvement in its ratings. With addition of 13 GRPs, the channel has ended the week with 306 GRPs (last week 293). The top three most watched GEC properties were from Star Plus. After a long time, channel‘s fiction property Yeh Rishta…is at the No 1 position with 5.93 TVR while Saathiya Saath Nibhana has slipped to No 3 with 5.68 TVR.

    Set‘s ratings remained unchanged this week and the channel ended the week with 237 GRPs.

    For Zee TV, it was another black Wednesday, as the channel shed further 13 GRPs and closed with 172 GRPs (last week 185). Sab added one GRP and clocked 132 GRPs.

    Life OK, the second channel from the Star India stable, saw a dip in GRPs again. The channel that had reached to 100 GRPs in the third week of its launch has gone down to end the week with 85 GRPs (last week 87).

    Imagine TV with 61 GRPs (last week 65) and Sahara One with 45 GRPs (last week 42) followed.

  • Hello FM appoints Gutfeel as creative AoR

    Hello FM appoints Gutfeel as creative AoR

    MUMBAI: Malar Publications promoted radio venture Hello FM 106.4 has awarded its creative duties to Chennai-based communication agency, Gutfeel.

    Confirming the development to Indiantelevision.com, Hello FM CEO Rajeev Nambiar said: “Gutfeel has lot of understanding of Tamil music and this is why we chose them. This is the team with resources from TBWA which had already worked for initial phases of Hello FM.”

    The account was awarded on the comfort level with the agency and there wasn’t any formal pitch that took place.

    The radio station airs in Chennai, Madurai, Coimbatore, Trichy, Tirunelveli, Tuticorin and Pondicherry.

  • Havas Media expands Ecselis in APAC

    Havas Media expands Ecselis in APAC

    MUMBAI: Havas Media has announced the expansion of its specialist Performance and quantitative marketing arm, Ecselis ,to Singapore, Kuala Lumpur and Sydney.


    Ecselis will be headquartered in Singapore and will be led by Rajeev Bala who takes charge as MD for Asia Pacific. He will report to Havas Media Asia Pacific CEO Vishnu Mohan.


    The Kuala Lumpur and Sydney offices are likely to be fully functional by the end of second quarter.


    Mohan said, “The need for advanced quantitative and performance orientated skill sets is growing rapidly. Rajeev has done a great job of building Media Contacts in the region, and has the deep domain and consultative expertise to grow Ecselis, as we expand our digital footprint across the region.”


    Bala joined Media Contacts in 2008 to lead the Singapore operations and was later promoted to the role of regional director of Media Contacts for Southeast Asia.


    On his new role, Bala said, “Ecselis is already an established organisation with very niche skills. I am excited by the opportunities and see Ecselis evolving into a deeply specialised company. We have aggressive plans for growing this across APAC over the next four quarters.”


    Ecselis was launched in 2009. At present, it has a team of 55 performance experts based in the country with clients across SEA, India, Europe and Australia.


    The agency will complement Havas Media’s existing brands MPG, Media Contacts, Mobext and HS&E by providing specialised services including Conversion Rate Optimisation, Attribution Modelling, Quality Score Management in addition to data, search and analytics.

  • Vedanta launches ‘Creating Hapiness’ campaign

    Vedanta launches ‘Creating Hapiness’ campaign

    NEW DELHI: Vedanta, a global diversified resources group committed to sustainable development, has received two entries from Delhi for its ‘Creating happiness’ campaign.


    In this interesting trend, Vedanta has tied-up with Ogilvy and Mather to select the best entry from a total of 38 film entries from 21 mass communication colleges. The popular entry is getting selected from public voting on YouTube and Facebook.


    The first Delhi entry is from the Indian Institute of Mass Communications -‘Saksharta aur hum’ about female literacy. It has been made by Abhay, Sakhsi and Tarini who are students at the IIMC.


    The other is ‘Madam ji’ by the 9.9 School of Convergence of Delhi and made by Ankita, Siddharth and Shruti. Shot in Rajasthan, this is the inspiring story of Meenakari artist and mother Aruna, who chose the noble path of educating the children in her village in hopes of a better future for them.


    Through this campaign, Vedanta has bridged the gap between the two classes of haves and have-nots, in order to make an advertisement campaign which is not shot in a cozy film studio but on the burning deserts of Rajasthan, Odisha, North East and other nearby states.


    The ad subtly suggests how Vedanta is striving to change lives across these remote villages by making them have access to basic necessities of living like, food and water, sanitation, education, etc.


    The entries are judged in two categories, jury and popular. Piyush Pandey is heading the jury. The videos already have over 4,000 views and will be viral soon.


    The ads will show why corporate India is suddenly looking at far flung villages to create a space in the average investor’s heart; how this can work beyond paper; is it just giving it back to the society or there is something more to the same, and the role social media is playing in such campaigns.


    Vedanta is the world‘s largest integrated zinc lead producer and among the top producers of copper, iron ore, and silver.

  • IBD strengthens creative team with 2 appointments

    IBD strengthens creative team with 2 appointments

    MUMBAI: Percept/H Company’s total communication solutions agency, Integrated Brand Development (IBD) India, has appointed Kartikeya Dixit and Soumya Nagabhushan as associate creative directors.


    Dixit and Nagabhushan will be based out of IBD’s Gurgaon office.


    The mandate for them would be to strengthen the creative team. They will work under Jai Singh and Akash Sharma.


    IBD India Sr. VP Srikant Rath said, “With both of them joining the growing team, IBD India will fortify its creative output and you can be assured of some more out-of-the box solutions for our clients.”


    Dixit brings in over seven years of experience in both ATL and BTL spaces. Prior to this he worked in Ogilvy, Rediffusion Y&R and Dentsu. He has worked on brands like LG (Home Appliance & Home Entertainment, FPDs), Sprite, Honda, Wild Stone Park Avenue and Religare.


    On his new role Dexit said, “I am really excited to join IBD India and work on internationally recognised brands like Panasonic and a host of others. I am looking forward to doing work that is relevant to my target audiences and win recognition of award juries as well. We are an ambitious bunch here hungry to do good work.”


    Nagabhushan has to his credit over six years of advertising experience. He has worked on brands Like LG, Nestle, Frito Lay’s, Maruti Suzuki, Dabur, Honda and Havell’s. “It’s going to be both an interesting and challenging time in IBD. IBD is an exciting place with an enthusiastic bunch of people believing in doing great creative work. What’s more, the client mix offers you great opportunity to do good work,” he added.


    IBD has been in the news lately for picking up businesses like Pure Home+ Living, Iinstinct Deodorants, Shlipa Cosmetics, Saks Salons and Radius Infratel.

  • RK Swamy BBDO bags SRMB Srijan’s creative biz

    RK Swamy BBDO bags SRMB Srijan’s creative biz

    MUMBAI: Steel enterprise SRMB Srijan has awarded its creative duties to RK Swamy BBDO.

    The account will be handled by the agency’s Kolkata office, sources confirmed.

    The incumbent agency on the account is Lowe Lintas.

    The company was incorporated in 1951, a registered brand with all key infrastructural operators in the country. It owns four units in Bengal and plans to set up further integrated plants in neighbouring states.

    Madison is the media agency for SMRB.