MUMBAI: Dentsu Marcom has retained the media account of Honda‘s sports bike brand CBR.
Sources from the agency have confirmed the development to Indiantelevision.com.
Honda had called the pitch for CBR and Dio in December last year.
The Honda CBR models are a series of sports bikes. Honda Motorcycles will soon launch seven new bike models in India that include 2012 model of CBR 250R, CBR 150R, 2012 model of CB Shine, CBR 1000RR Fireblade, 2012 model of Dio and VT 1300CX.
MUMBAI: Mudra West, an SBU of Mudra India, has won the Lonely Planet guide‘s creative and digital media account following a multi-agency pitch. Lonely Planet recently established operations in India to develop its first locally produced guides for Indian travellers.
BBC Worldwide‘s wholly owned subsidiary, Lonely Planet, has grown to become one of the leading global providers of travel information over the past 39 years. Lonely Planet has distributed English-language guides in India since the 1980‘s primarily been purchased by expatriates and inbound travellers.
Lonely Planet‘s Indian publishing team will drive the development of the new local products from offices in Gurgaon and Delhi. Lonely Planet India will initially launch both international and domestic guides for Indian travellers and will expand its local content offering across a range of platforms, including the internet.
Lonely Planet – India GM Sesh Seshadri said, “We are very excited about working with Mudra and the progress of our new guides – the first ever created in India by our new Indian team. Mudra inspired us with their marketing ideas and vision for how to launch and develop Lonely Planet‘s brand in India.”
Mudra West president Arijit Ray said, “Lonely Planet is an iconic brand in the travel space. For us it has been a privileged association. We had a great time launching the magazine in the country and now look forward to working closely with the Lonely Planet team to orchestrate the launch and positioning of the Lonely Planet guides, in India. Our biggest strength is a talented team that understands the sensibilities of the brand.”
MUMBAI: Daily deals website Snapdeal.com has appointed OMD as its media AoR.
OMD managing director Jasmin Sohrabji confirmed the development to Indiantelevision.com.
The account is estimated to be around Rs 250 million.
The creative account of Snapdeal lies with DraftFCB Ulka.
Snapdeal.com is using multiple television panels at electronic stores for mass visibility. The e-commerce company has recently launched an on-ground campaign that was conceptualised by Aurora Communications.
MUMBAI: Bollywood Music Channel 9XM has entered into a strategic alliance with Tantra to launch a special range of t-shirts.
The t-shirts will feature 9XM‘s animated characters – Bade and Chote of Bakwaas Band Kar fame. They will have messages and themes which reflect the personality of the characters.
9XM head – programming Amar Tidke said, “The Bakwaas Bandh Kar Tees designed by Tantra with their funny and cool one-liners reflect the ‘no-nonsense‘ attitude of today‘s youth. Bade-Chote‘s famous wacky humor will definitely make these Tees fun to wear!”
Tantra has designed six different variants of this theme featuring Bade Chote.
Tantra owner Ranjiv Ramchandani added, “This is an interesting partnership, and pretty unusual too. It is a link between the humor and nuttiness of the channel‘s most recognised faces and the creativity of a T-shirt partner.”
9XM-tees are available in unisex range in different colours at select Tantra outlets across India from Rs 499/- onwards.
MUMBAI: Lintas Media Group has won the media mandate of Kochi-based readymade textile retailer Jayalakshmi Silks.
The account is pegged at Rs 200 million. A local media agency was handling the account prior to this.
LMG‘s Suresh Balakrishna said, “Vidya Nandakumar has just taken over as the head of the Kochi office and we have won Jayalakshmi Silks. We are delighted to win this business and along with Manappuram, which is an existing account in Kochi, makes us a serious player in the Kerala market.”
Jayalakshmi Silks managing partner Govind Kamath added, “The retail market in Kerala is extremely vibrant especially in the textile and jewellery categories. We too have been growing and expanding at a healthy pace. In the last 18 months, apart from our Kochi outlet which is more than 50 years old, we have opened outlets in Calicut and Thiruvanthapuram and are opening our largest outlet in Trichur in April.”
“We realised that in order to help us in the expansion process we need large, credible, partners with international pedigree,” Kamath added.
MUMBAI: Starcom MediaVest Group (SMG) has won the media planning account for Dabur’s entire portfolio of skin care, hair oils and home care products.
The account was won on the back of recently held multi-agency pitch.
Maxus India was the incumbent agency.
Starcom MediaVest Group-India CEO Malli CR said, “We are thrilled to associate with Dabur. The brand has a legacy of offering some of the best, natural products in the category. Our solid Research and Analytics combined with robust Media Planning tools will accelerate Dabur’s visibility, recall and intent among consumers.”
Dabur’s in-house ad agency Adbur handles the media buying for the products.
Dabur India has a range of products in the Home care, Personal Care, Health Care and Food and Beverage sections. It has a portfolio of over 250 products.
MUMBAI: FMCG major Marico has increased its advertising and promotional spends by 48.62 per cent for the three-month period ended 31 December compared to the year-ago period.
On a consolidated basis, Marico spent Rs 1.34 billion in advertising and sales promotions in Q3 FY’12, comprising 12.5 per cent of net sales. In the earlier year same quarter, the company spent Rs 901.1 million, or 11 per cent of net sales.
The spends on advertising also resulted in increasing the company’s turnover by 29 per cent. Net profit rose 21 per cent during the quarter.
Marico’s net sales during the quarter under review was at Rs 10.58 billion, compared to Rs 8.18 billion a year ago.
The company’s net profit for the quarter stood at Rs 841.17 million, as against Rs 695.28 million.
For the nine-month period ended 31 December 2011, the spends on advertising increased by 18.52 per cent to Rs 3.30 billion, compared to Rs 2.79 billion in the same period last year.
The promotion activities included the The Saffola life World Heart Day Campaign 2011, which started in Q2 and continued in Q3 of FY’12.
MUMBAI: Luminous Power Technologies has appointed Arms Communications for its new home electrical division. The agency won the business following a multi-agency pitch that took place in Delhi and saw participation from several agencies including Meridian, which is the incumbent on the account.
The annual media spends for this new division is estimated to be in the range of Rs 200-250 million.
Arms Communications chairman Reet Ahluwalia said, “To leverage Luminous‘ exciting brand equity, and achieve high visibility will be the focus for the home electrical division, which will be launched under the Luminous brand.”
The offering will include switches, fans, cables, and wires.
The media mix will include print, TV, outdoor and below the line (BTL) activities.
The media planning and buying duties for Luminous lie with Alliance Marketing and Advertising.
Luminous deputy general manager marketing Sridip Banerjee said, “Arms Communication came across as an agency which can provide strategic inputs to the overall marketing approach. It was quite evident through their presentations and the detailed discussion which spanned several meetings that there are synergies in the way both the parties want to promote brand Luminous and an understanding was reached in terms of overall creative duties as well as day to day conduct.”
Sachin Tendulkar, who was signed on as brand ambassador of Luminous Power, will also promote the offering of the home electrical division.
In 2010, Luminous had appointed Meridian to handle its creative function. Arms Crestra was managing the creative duties for Luminous Power Technologies before Meridian.
In a similar development the agency also won the creative account for ladies intimate wear manufacturer Groversons. The size of the business is estimated at Rs 70-80 million.
Groversons was established in India in 1953 by Chaman Lal Grover. It manufactures ladies undergarments in woven, knitted, and hosiery fabric. Some of the brands from the group include Paris Beauty, Miss-t, Poem, Sparsh, and Sunaina.
The group plans to use TV, print, digital, and below the line (BTL) activities to spread awareness about its brands. The campaign will begin by April 2012.
MUMBAI: Times Television Network‘s 24-hour English business news channel ET Now has launched a new campaign, Always Thinking Markets, across different media including television, print and outdoor.
The campaign is based on the insight that those investing in the stock market are consumed by that at all times. Even in the most unexpected situations they will find a link between the situation and their earning potential.
Using humour to illustrate the concept, the campaign shows that even in the most natural situations the trader‘s point of view is different and there is always a twist in the way he approaches the situation.
Instances like a birth in the family, a wedding and a full house at movie shows where the point of view of a trader is in complete contrast to the expected reaction are used.
Always Thinking Markets reinforces ET Now‘s market orientation and establishes the positioning that whenever you are oriented towards taking trading decisions tune into a channel that thinks likewise.
Besides this ET Now also been active in digital with banners on relevant portals and a special application which is linked to a contest that is being hosted on Facebook, the channel said.
They have also engaged with some of the key partners at their offices whether it is media houses or brokerage firms.
A ‘Photo-Op Contest‘ has also been planned across media agencies where each participant poses in the most whacky way with the Always Thinking Markets speech blurb and most unusual pose and expression gets to win the grand prize. For brokerage houses a special ‘Graffiti Wall Contest‘ has been created where employees are to write thoughts / one-liners / trivia / draw caricatures around the theme of ‘Always Thinking Markets‘ on a wall.
MUMBAI: With motorsports forming a key part of marketing strategy, German sportswear brand Puma has entered into a new multi-year partnership with BMW Motorsport to become the Official Supplier of team and racewear for all BMW Motorsport racing operations.
This new partnership, effective from 1 February 2012, will see Puma benefit from prominent branding locations on all BMW Motorsport racing cars and all Race and Teamwear for BMW Motorsport technical staff.
Additionally, Puma will also develop BMW Motorsport licensed products for global sales and distribution with existing motorsport markets in Europe forming a key focus for this distribution.
The company said that a strong emphasis will also be placed on expanding sales performance of BMW Motorsport products in emerging markets, particularly in Asia Pacific and the Americas.
In 2004, Puma first partnered with BMW Motorsport, through its involvement with the BMW Williams Formula One team.
This relationship continued when BMW acquired Sauber F1 to become BMW Sauber F1, and after BMW ceased its Formula One activities in 2009 to reorganise its activities. Puma and BMW Motorsport have once again joined forces with this new deal.