ITV

Category: MAM

  • AMO wins Rubberwala Housing’s creative account

    AMO wins Rubberwala Housing’s creative account

    MUMBAI: Rubberwala Housing and Infrastructure Ltd has appointed AMO Communications Mumbai as its creative partner.


    The win comes on the back of a multi-agency pitch. The account will be handled out of AMO Mumbai.


    The agency is currently adding final touches to Rubberwala‘s corporate campaign, which shall be followed by a campaign for Rubberwala‘s product portfolio, which includes residential properties and commercial properties in South Mumbai. The campaign shall largely utilise print and outdoor, apart from targeted customer engagement activities.


    Rubberwala Housing and Infrastructure Ltd MD Tabrez Shaikh said, “The thoughts presented by AMO were very insight-driven and would definitely be a part of our future campaigns.”


    AMO Communications COO, Jitendra Khokle said, “It was a challenging brief to work on. However, the client was very clear in defining their vision for the brand, which made the process extremely exciting.”


    AMO Communications AVP – client services Darayus Bacha added, “The agency‘s understanding of the dynamics of the business coupled with the local insights that it offered to Rubberwala, helped it to bag the account.”

  • Himanka Das joins Carat Media as head of west operations

    Himanka Das joins Carat Media as head of west operations

    MUMBAI: Carat India has appointed Himanka Das as senior vice president west. He will report to Carat India managing director Kartik Iyer.

    Das has an experience of eight years with Lintas Media Group as vice president working across diverse geographies.

    Iyer commented, “I have had the opportunity of working with Himanka in the past when he has proven himself to be a great team leader and we are delighted to have him with us. This, combined with his strong background in strategic planning will be a great asset to Carat Media in India and he will definitely play a pivotal role in this growth phase of Carat.”

    Das said, “I look forward to exciting days at Carat, which is a great brand for any media professional to be associated with, given that it has diversified media offerings to serve the marketer’s business challenges. I look forward to working with Kartik and the team in Mumbai in rapidly growing the business in the region.”

    Himanka is a physics graduate and holds a Masters Degree in Mass Communication Science and has spent 15 years in media, working on brands like Jyothy Laboratories, Union Bank of India, Samsonite Group, Bharat Petroleum, Hamdard, Maruti Udyog Ltd. Bajaj Auto, Tata Mutual Fund, DSP Black Rock Asset Management, Sa Re Ga Ma, Britannia, Coca-Cola India, Unilever, P&G, Agrotech Foods, Birla White and National Dairy Development Board.

  • Mindshare bags media duties of SPR&RG Constructions

    Mindshare bags media duties of SPR&RG Constructions

    MUMBAI: Media agency Mindshare’s Chennai has added Tamil Nadu-based real estate developer SPR&RG Constructions to its client portfolio.


    The mandate involves handling the media strategy as well as planning and buying across all mediums.


    SPR&RG VP – marketing and sales Sandeep Pantvaidya said, “With two upcoming projects in Chennai at Porur and Vepery, we were considering partnering with an agency that has expertise in local media and has ability to put to use global knowledge at local level for all our forthcoming projects. We are glad to have Mindshare on board to handle brand SPRRG and Chlorophyll. We look forward to a lengthy and profitable partnership with Mindshare in the years to come.”


    Mindshare Leader South Asia Ravi Rao said, “This win is great news to follow Mindshare’s recent growing focus on strengthening our South operations. They have a great vision for the category and we believe we can do some game-changing work for the brand and look forward to doing it well.”


    SPR&RG Constructions Private Limited is engaged in the acquisition and development of residential and commercial properties besides executing turnkey infrastructure projects in Tamil Nadu. The company is coming up with their second large scale project in Chennai – Osian Chorophyll where they bring on board the social conscience that ensures they are responsible and contribute to the societies they are operating in.

  • Noshe Group wins dainikbhaskar.com’s ad duties

    Noshe Group wins dainikbhaskar.com’s ad duties

    MUMBAI: Noshe Group has bagged the advertising duties for Dainik Bhaskar’s online portal, dainikbhaskar.com.

    The agency will be responsible for strengthening the dainikbhaskar.com brand. It will focus on aiding dainikbhaskar.com to extend the brand by promoting its features.

    The account was won on the back of creative ideas presented to the clients.

     president Asheesh Sethi said, “We identify with dainikbhaskar.com’s advertising fundamentals and at Noshe our consistent effort is to offer and put in action achievable, effectual and imaginative solutions in the least turnaround time. We will be giving dainibhaskar.com the right kind of positioning.”

    Additionally, Noshe will also take care of the PR activities of dainikbhaskar.com, under Noshe PeeAR.

    Noshe Group is a 360 degree integrated communications agency providing advertising, media and activation services.

  • Lafarge awards creative duties to Rediffusion-Y&R

    Lafarge awards creative duties to Rediffusion-Y&R

    MUMBAI: Rediffusion Y&R has won the creative duties of East Indian cement brand Lafarge India, following a multi-agency pitch..

    Ogilvy is the incumbent on the business.

    TME-MPG Combine, the media arm of Rediffusion-Y&R, handles the media duties for the brand.

    Lafarge India senior vice-president marketing Madhumita Basu said, “It‘s a challenging environment for the cement industry. We look forward to Rediffusion-Y&R bring in fresh ideas and market understanding that can help Lafarge India reach new heights.”

    The duties of the agency will include conceptualising ideas, creating a communication strategy and developing modules, designs and work plans to help Lafarge India enhance its communication.

    Rediffusion-Y&R president D Rajappa said, “We look forward to building and developing the brand further in India and partner the company to achieve its marketing goals.”

    Lafarge has three products — Lafarge Concreto, Lafarge Duraguard, and Lafarge PSC. The company also offers guidance to home builders through the Lafarge Home Building Centre.

  • Health ministry launches music video campaign against tobacco consumption

    Health ministry launches music video campaign against tobacco consumption

    MUMBAI: The Ministry of Health and Family Welfare’s (MoHFW) tobacco control campaign has launched a music video ‘Life Se Panga mat Le Yaar‘.

    The track of the campaign has been sung by singer Shaan, who was announced as the tobacco control ambassador of India in May 2011. It is targeted towards youth and adolescents all over the country and sends a strong message that life without tobacco is “a life worth living”.

    The campaign is being aired on radio stations like Radio Mirchi, Radio City, Big FM and Red FM across India since 28 January 2012. On 1 February, the music video was unveiled on MTV, Sab, UTV Bindass and 9XM. The track runs for 2.3 minutes.

    National level mass media public awareness campaigns are important component of the National Tobacco Control Programme (NTCP). As per the ‘WHO report on Global Tobacco Epidemic 2011’, India is one of the few countries to have a dedicated budget for the tobacco control mass media campaign.

    As per estimates, in India nearly 1 million people die every year due to diseases related to tobacco use. If current trends continue tobacco will account for 13 per cent of all deaths in India by 2020. As per Indian Council of Medical Research (ICMR) report, nearly 50 per cent of cancers among males, 25 per cent among females about 80–90 per cent of all the oral cancers are associated with tobacco use.

    Available evidence suggests that 40 per cent of all TB deaths, majority of cardio vascular diseases and lung disorders are directly attributable to tobacco consumption. Tobacco has also been identified as a risk factor for Non-communicable disease (NCD) and it accounts for one in six deaths resulting from NCD‘s.

    As per the Global Adult Tobacco Survey-India (GATS -2010) conducted in the age group 15 and above, over 35 per cent of the population in India consume tobacco in some form or other, with 47 per cent male and 20.8 per cent female consuming some form of tobacco. In absolute numbers there are 275 million users of tobacco in India. Thus, India is second only to china, which has over 300 million smokers, who are mostly males.

    Further as per the Global Youth Tobacco Survey (GYTS 2009), 14.6 per cent of the youth in the age group of 13-15 years consume tobacco in some form or other. There are also studies indicating that 5500 youth in India start tobacco use every day.

  • Justin Rabindra bids adieu to Ogilvy Delhi

    Justin Rabindra bids adieu to Ogilvy Delhi

    MUMBAI: Justin Rabindra, who was vice-president training and knowledge management at Ogilvy Delhi, has put in his papers after an 11 year stint with the agency. He will now move on to pursue professional photography.

    Rabindra said, “During my early years in advertising, I had the exposure to some fine photographers like Pradip Dasgupta, Akash Das, and Adrian Stevens who inspired me to get into photography.”

    Rabindra has organised two exhibitions – Serendipity at the India Habitat Centre in 2008 and Wanderlust at The Alliance Francaise in 2009. At Ogilvy he held different management positions including that of regional knowledge manager, Asia-Pacific, OgilvyOne Worldwide.

    Rabindra has over 25 years of experience and has been associated with various agencies like Ulka Advertising (now Draftfcb Ulka), React Advertising, Mudra Diversified (direct marketing arm), and Team Direct the database and telemarketing consultancy.

  • Star Movies takes new marketing steps to promote Oscars

    Star Movies takes new marketing steps to promote Oscars

    MUMBAI: Star Movies is looking to build up the excitement and anticipation for the Oscars® with initiatives across the country with the ‘Star Movies Oscar tour‘, along with the 11 pm film festival, Oscar Fever, showcasing the most acclaimed winning and nominated films, all month long.

    Star Movies is organising an Oscar tour that will give fans across the metros an opportunity to get up, close and pose with a ‘Real’ Oscars Trophy. Star Movies will present the golden statuette won by Bhanu Athaiya, the first Indian to have won the Oscars in 1983 for best costume design for Gandhi, to Delhi, Kolkata, Bangalore and Mumbai. The Oscar® Tour is unique in that no one – let alone a broadcaster – has undertaken an initiative of this nature. In addition, the channel will also be conducting enjoyable on ground Oscar® Quiz in each of these cities to engage with their fans.

    On air, the broadcaster will have ‘Oscar® Fever‘. Every Monday to Friday, fans can catch movies like ‘127 Hours’, Schindler’s List, Toy Story 3, ‘The Fighter‘, ‘Crazy Heart‘. The movie of the month is ‘Black Swan’.

    Star India GM, senior VP, English Channels Saurabh Yagnik said, “This is an exciting opportunity for viewers and it gives us great pleasure to bring this once in a lifetime Oscars® experience for the true Hollywood fans across the country. We are proud to present a ground-breaking, modern and captivating consumer experience that will not just allow consumers to be a part of the Oscars experience on Star Movies, but give them an opportunity to actually feel the thrill of touching and feeling a real Oscars® Trophy when it arrives in their city. We are quite certain that our fans across the country will enjoy the line-up of activities (on air and on ground) that we have in store for them.”

    The channel will air the 84th Academy Awards on 27 February at 6 am with a repeat at 8 pm.

  • Aegon Religare Life ups ad spends by 150% to Rs 250 mn this fiscal

    Aegon Religare Life ups ad spends by 150% to Rs 250 mn this fiscal

    BANGALORE: Aegon Religare Life Insurance (Religare LI) has increased its ad spends to around Rs 250 million for this fiscal as compared to the Rs 100 million that it spent last year.

    “We will be maintaining the same levels of spends for the next fiscal too”, revealed Religare LI Chief Marketing Officer Yateesh Srivastava.

    Srivastava was speaking with www.indiantelevision.com on the sidelines of a press conference in Bangalore held for the launch of a new online life insurance plan – iTerm by Religare LI.

    Since iTerm is a product that we will sell only online, the thrust will be on online and mobile SMS promotions. We will be on portals such as yahoo and insurance products aggregator portals such as policybazaar and myinsurance,” said Srivastava.

    Religare LI claims to be the first mover in the online term insurance place and has a 20 per cent of the online term insurance market share at about 1000 policies per month. There are other seven or eight private life insurance players that have launched online term insurance plans and Srivastava estimates the overall online term insurance size currently at 5000 policies per month, a figure that is growing rapidly.

    Religare LI has a twin pronged ad spend strategy – its spends money to promote individual product plans or themes, and another one to build the Aegon Religare Life Insurance mother brand. It had Bollywood actor Irfan Khan on TVCs’ in the Bennett Coleman & Co (Times) Group channels exhorting people to ensure that they are not under-insured or have deficit insurance cover for pension.

    Ogilvy & Mather handle the creative work for Religare LI, while MediaCom is handling media buying.

  • Ad war between Times of India and Hindu gets uglier

    Ad war between Times of India and Hindu gets uglier

    MUMBAI: The war between the two print titans has got even uglier with The Times of India hitting hard at The Hindu in a new ad campaign. The splash created by The Hindu’s ‘Stay Ahead of the Times’ campaign seems to have finally elicited a response from The Times of India, heating up the ad war further.

    The Chennai edition of the TOI carried a copy on 3 February that stated: “We congratulate the competition for finally waking up to the Times of India.”

    The copy went on to say that the flagship news daily from Bennett, Coleman and Co Ltd (BCCL) enjoyed reacting to the competitor’s recent campaign and looks forward to them following its footsteps in connecting with the readers.

    It concluded by saying, “We now look forward by emulating our approach to connecting with readers, led by a new editor and CEO who’ve cut their teeth at the TOI. We wish them good morning and good luck.”

    Taproot India handles the creative duties for TOI and is behind this particular ad as well.

    Considering that The Hindu campaign focused on the trivialisation of content in print journalism, BCCL CMO Rahul Kansal said, “We at TOI believe in searching and operating on the middle ground and establishing a reader connect. We carry news that is relevant to different sections of the reading masses and not only for those interested in serious information.”

    Reacting to the new ad, The Hindu Group VP advertising Suresh Srinivasan told Indiantelevision, “We do not know what to make of this ad. It has appeared in a publication that is anyway going to reach the TOI readers only. The most I can say is that we are amused. Also, by the ad’s logic, every school and college in the country should stand up and take credit for training professionals in the field out there.”

    The Chennai edition of the TOI was launched on 14 April 2008 and has been trying to catch up with the forerunner The Hindu since then. According to the Audit Bureau of Circulation (January-June 2011), The Hindu’s circulation in Chennai is 356,826 copies, followed by the Deccan Chronicle at 243,581 and the New Indian Express at 89,546.

    Since the TOI Chennai edition is not registered with the ABC, accurate data regarding the daily’s circulation figures could not be attained.

    The ad war started about four months back with TOI taking potshots at the mundane content of The Hindu and asking readers to ‘Wake up to the Times of India’.

    In response, The Hindu created a campaign that elucidated that it’s content is much more relevant in this globalising age and is not “Bollywoodised” or “trivialised” in any way.

    Also Read :

    Hindu wants to stay ahead of ‘The Times‘