ITV

Category: MAM

  • DDB wins Nirmal Lifestyle’s creative mandate

    DDB wins Nirmal Lifestyle’s creative mandate

    MUMBAI: DDB India has won the creative duties of the Mumbai-based property developer, Nirmal Lifestyle.

    The size of the business is estimated to be in the range of Rs 250-300 million.

    A spokesperson from DDB India confirmed the news to indiantelevision.com.

    Earlier, the creative duties were handled by Euro RSCG. Euro‘s contract with the company ended on January 31.

    Mumbai-based media agency Gracious has the media mandate for the brand.

    Nirmal Lifestyle develops real-estate properties ranging from malls to residence complexes such as City of Joy, Nirmal Galaxy, Kalpnagri, Nirmal Nagar, Amethyst and Blue Diamond at Mulund. Among its proposed projects are townships in areas such as Dombivali and Kalyan in Mumbai, apart from Pune and Indore, and two hotels under the name Sofitel and a hotel by the name of Novotel.

  • HUL trims ad spend by 7% in Q3

    HUL trims ad spend by 7% in Q3

    MUMBAI: Joining its peer Colgate-Palmolive, FMCG giant Hindustan Unilever Ltd (HUL) has cut down its ad spends in the fiscal-third quarter ended December amid pressure on margins and a slowdown in the economy.

    The largest ad spender in India trimmed its promotional budget by 7.14 per cent in the quarter to Rs 6.9 billion compared to Rs 7.43 billion in the earlier year.

    The year-on-year percentage of sales to advertising and promotional spending has also decreased from 14.5 per cent in the third quarter of FY‘11 to 11.6 per cent in Q3 FY‘12.

    For the nine-month period ended December, HUL‘s ad and promotions spend dropped 7.77 per cent to Rs 19.74 billion as against Rs 21.41 billion a year ago.

    Percentage of ad spend to sales during this period also took a blow, dropping to 11.84 per cent from 14.76 per cent.

    HUL launched two products in the personal care category in the third quarter of the current fiscal – Dove Nourishing Oil Care shampoo and Sure for Men. In the foods category, it launched Bru Gold coffe, Brooke Bond Taj Mahal Green Tea and a range of Brooke Bond Taj Mahal tea bags in various flavours. In its water category, HUL launched a new variant of Pureit water purifier.

    The company launched a promotional exercise by the name Joy of Giving Week and also celebrated Global Handwash Day both in October 2011.

    Fuelled by volume growth, sales rose 16.5 per cent to Rs 58.53 billion from Rs 50.27 billion in the corresponding quarter a year ago. Sales and detergents put up a stronger performance than personal products.

    Competitive pressures, however, could challenge the sustainability of this volume growth.

     

    Company Name Q3FY12 Ad Spend (in Rs) Ad/Sales Ratio (%)
    HUL 6.9 billion  11.6
    Dabur India Ltd 1.98 billion 13.6
    Marico 1.34 billion 12.5
    Colgate- Palmolive 1.07 billion 16.1

     

    Marico and Dabur India are the two FMCG companies that posted an increase in A&P spends in Q3FY12 of 48.63 per cent and 46.9 per cent respectively while Colgate-Palmolive cut its spends by 10.86 per cent.

     

  • Star to provide tapeless TVC delivery service to advertisers

    Star to provide tapeless TVC delivery service to advertisers

    MUMBAI: Star India has announced the launch of a digital solution, ‘Star Content Live‘, that will provide its advertisers and business partners a tapeless TV commercial delivery service.

    It will enable the advertisers to deliver their TVC for telecast across the Star Network. The service will ensure better cost and time efficiencies across the value chain and is a tapeless end-to-end workflow that is safe for HD and SD digital advertisement distribution.

    According to the company, with Star Content Live, the advertisers can turn around their campaign ‘Faster‘ by instantly uploading their TVC. It is ‘Cheaper‘ because it helps save costs incurred on betas for multiple campaigns, edits, languages and channels. It is also a ‘Greener‘ option that helps reduce carbon footprint.

    Star India president-ad sales Kevin Vaz said, “At Star, we believe that receiving tape-based commercials from advertisers is riddled with time and cost inefficiencies. The order-to-air cycle is slow and involves logistical and preparation costs such as purchasing tape, dubbing, shipping and digitising again for play-out. It is also vulnerable to outside factors such as custom hold-ups, traffic etc. which can further delay the process. Going tapeless, in addition to being a greener option, also eliminates many of these inefficiencies. We are sure that our advertisers, business partners and eventually the whole TV broadcast industry would move to this digital solution sooner rather than later.”

  • BigFlicks launches new ad campaign for BIGFlix+

    BigFlicks launches new ad campaign for BIGFlix+

    MUMBAI: Digital Entertainment Business of Reliance Group, BigFlicks, has unveiled a new ad campaign to increase awareness and promote ‘online Movies on Demand service‘ – BIGFlix+.

    The company is launching a 360 degree campaign including 30 second TVC.

    The campaign has been conceptualised by Marching Ants while Catalyst Creates has produced it.

    BigFlicks business head Shreyash Sigtia said, “The basic idea behind the campaign is to instill a thought in the viewer‘s mind that they can now finally select a movie of their choice and view it wherever and whenever they want to see it. With BIGFLIX +, they can rest assured about the picture quality and enjoy a complete movie experience without the annoying ad breaks, on the device of their choice. This makes BigFlix+ service a ‘Personal Blockbuster Theatre‘ of the viewer.”

    The brief that was given to the agency was to establish BIGFLIX+ as a premium movie on demand service, where users of the service can also download blockbuster movies in addition to streaming them online.

    “We deliberately kept the creative simple and focused the communication on the core offering and its benefit in order to build the category in the country,” he added.

    Marching Ants Joy Ghoshal added, “Film content is not exclusive and it‘s viewing comes with it‘s irritants, so we decided to challenge the biggest provider; television. Big Flix + is about to change the role of the laptop and other mobile devices to that of a ‘blockbuster theatre‘, supported by huge choice of quality content and uninterrupted viewing. Keeping the communication simple, informative and yet interesting was the challenge.”

    BIGFlix+ lets the user ‘Click-Download-Play‘ over 500 blockbusters at a subscription fee of Rs 249 per month across PC, tablets and mobiles.

  • Super Bowl XLVI gets record viewership

    Super Bowl XLVI gets record viewership

    MUMBAI: Super Bowl XLVI has become the most-watched television programme in U.S. history and the highest-rated Super Bowl in 26 years, according to fast national data released by The Nielsen Company.

    The Super Bowl is the annual championship game of the National Football League (NFL), the highest level of professional American football in the United States.

    The game, in which the New York Giants defeated the New England Patriots, 21-17, was seen by a record 111.3 million viewers, topping last year‘s 111 million viewers for Super Bowl XLV on Fox and is the biggest audience to watch a television programme in U.S. history.

    The game earned a 47 rating and a 71 share, a gain of two per cent from last year‘s 46.0/69 for Super Bowl XLV and is the highest-rated Super Bowl since 1986 (Bears-Patriots, Super Bowl XX, 48.3/70). The 47 rating is the 6th highest in Super Bowl history.

    The game drew a 40.5 rating in the advertiser-coveted adult 18-49 demographic, the highest for a Super Bowl in 16 years (41.2 for Super Bowl XXX on January 28, 1996).

    The viewership and rating grew throughout the game and peaked at a 117.7 million viewers and a 50.7/72, respectively, in the fourth quarter when Eli Manning led the Giants on a game-winning drive.

    The halftime performance by Madonna was seen by 114 million viewers, nearly four million more than last year‘s performance featuring the Black Eyed Peas (110.3 million), and is the most-watched Super Bowl halftime show featuring entertainment ever (dating back to 1991).

  • Aston Villa secures record sponsorship deal with Macron

    Aston Villa secures record sponsorship deal with Macron

    MUMBAI: Premier League club Aston Villa has inked a record new sponsorship deal with Macron, Italy‘s premier technical sportswear label and official kit manufacturer for the start of the 2012-13 season.

    Although the financial details of the deal, which will see Aston Villa become Macron‘s flagship club in the Premier League, were not revealed, the partnership is expected to be in the region of ?20 million.

    In addition to Macron supplying the club with official match kit and training apparel for players and management staff to May 2016, Macron will offer a full range of fashion wear – featuring over 100 product lines – including home and away replica kits (also providing a choice of two goalkeeper kits), training and travel apparel, accessories and extensive labels for females, children and infants.

    The new home kit will be launched in mid-June at Villa Park and will go on sale immediately. A full range of apparel and accessories will be available from early July, distribution of which will be managed by the Club‘s merchandising department. The away kit will also be available in July.

    Villa CEO Paul Faulkner, in announcing the new partnership, said: “Commercially, this is the best deal the club has ever secured with an official kit partner. Macron has established its credibility in the development of high-quality performance football apparel and the sales and distribution of licensed products and this new partnership will significantly benefit Aston Villa in the years ahead.”

  • Vandana Das on board as DDB Mudra restructres

    Vandana Das on board as DDB Mudra restructres

    MUMBAI: Vandana Das, who was president and branch head at Ogilvy‘s sister agency Brand David, has joined the DDB Mudra Group as president of Delhi branch. She will be responsible for building both the DDB Mudra and Mudra brands in Delhi.

    Das brings with her more than two decades of experience including more than 15 years at Ogilvy.

    A post graduate in Psychology and Business Administration she has been a part of Ogilvy Delhi’s growth in the last few years. Besides successfully turning around many brands of Dabur across the hair care, skin care, oral care and home care categories, she launched the hugely successful Maruti- Zen –Estillo- Little box campaign, a completely integrated effort that spanned Television, Print, OOH, Digital as well as Rural Marketing. She played a significant role in the transformation of Limca from an uninspiring brand to a very refreshing drink for the youth. She has also worked on Costa Coffee, Hindustan Times and Four Square Cigarettes. At Ogilvy Delhi, Vandana also served as a training leader.

    DDB Mudra Group CEO and MD Madhukar Kamath said, “In the Group, we are keen on building our Delhi operations around her. I was impressed with not just her dynamic leadership capabilities, but also her boundless energy and lively people skills. Both in terms of culture and mindset, she will be a great fit and asset within the DDB Mudra Group.”

    In a related development, Rajiv Sabnis, who was president at DDB India, will now head the western operations for the agency. He will be based in Mumbai. His earlier mandate was to manage both the Mumbai and Delhi offices of the agency.

    Mudra South executive vice-president and head Rajni Cherian will continue to head the southern operations for the Mudra Group.

  • Disha Chennai walks away with creative and media mandate of FAIRPRO 2012

    Disha Chennai walks away with creative and media mandate of FAIRPRO 2012

    MUMBAI: Disha Communications, Chennai has won the creative and media duties of FAIRPRO 2012 after a multiagency pitch contested by Cedilla Communications, Layam Advertising, and Fifth Estate Communications.


    The incumbent creative agency is Layam. Cedilla handled the media duties previously.


    FAIRPRO is the annual real estate expo of the Tamil Nadu Chapter of Confederation of Real Estate Developers’ Associations of India (CREDAI) and will be held at the Chennai Trade Centre from February 17-19.


    A high-decibel campaign will get underway from 11 February across print, digital, outdoor, and radio and will run for a period of two weeks. The media spends for the two-week campaign period is estimated at around Rs 15 million.


    Disha Communications vice president-south Devarajan Duraibabu said, “Our understanding of the client’s need and the way we went about crafting the campaign thought seems to have worked in our favour. We always do ample research before we make our creative/ media recommendations, whether it is a new brand launch or, for that matter, an event. This approach has helped us win the confidence of the core committee of FAIRPRO 2012. The objective of the campaign is to maximise eyeballs and drive footfalls for the three-day event.”


    In its fifth year, FAIRPRO 2012 will showcase 250+ pre-approved properties, ranging from Rs 1.5 million to Rs 100 million, from Chennai’s top 66 builders.


    CREDAI is the apex body for private real estate developers in India. CREDAI represents over 6,000 developers through 18 member associations across the country. CREDAI links private real estate developers to the government and customers through numerous initiatives and activities.

  • Law & Kenneth bags ING Life’s creative mandate

    Law & Kenneth bags ING Life’s creative mandate

    MUMBAI: Financial services company ING has awarded Law & Kenneth the creative duties for its life insurance arm, ING Life.


    The media spend on this account is estimated to be in the range of Rs 180-200 million, though this doesn‘t include spends on events and promotions.


    The Mumbai team will handle the account.


    Rediffusion-Y&R was the incumbent on the business.


    ING Life India executive vice-president marketing Mohit Goel said, “We have been through an ‘exciting and intensive‘ evaluation process, during the course of which we tested multiple advertising agencies on their strategic thinking and planning capabilities. The process followed by us was quite different from a typical evaluation of an agency, which is largely based on creative output and capability. We felt that Law & Kenneth‘s expertise in planning and strategy will add a lot of value to our business. We look forward to a fruitful and long-term relationship.”


    Law & Kenneth chief executive officer and managing partner Anil Nair said, “Being chosen as the creative AoR (agency of record) by ING Life Insurance India is a matter of great honour and pride for us at the agency. ING Life India has big plans to achieve a leadership position in the life insurance business in India, and we are excited to partner it to fulfill that goal.”


    JWT Bangalore has handled the creative mandate for this account in the recent past; the agency won the account in April 2008. The agency created a commercial for ING Bank that marked the brand‘s very first official campaign in India. Prior to 2008, the creative mandate for ING Bank (earlier known as ING Vysya Bank) was with Rediffusion.

  • ITDC gets 12 agencies to handle its Rs 700 mn creative biz

    ITDC gets 12 agencies to handle its Rs 700 mn creative biz

    MUMBAI: Indian Tourism Development Corporation (ITDC) has opened up its Rs 600-700 million creative account to 12 agencies.

    The empaneled agencies are Impact Advertising, Adfactor Advertising, Enthrall Advertising, Span Communications, Pamm Advertising, Disha Advertising, Concept Advertising, Square Communications, Goldmine Advertising, Prabhatam, Crayons Advertising and Alaknanda Advertising.

    ITDC had invited a multi-agency pitch in November last year.

    The size of the three-year deal is estimated to be around 600-700 million, according to multiple agency sources.

    Span Communications director Rohit Khetrapal said, “We have been handling the account for more than 8 years now and it feels good to win it again.”

    The empaneled agencies will now have to work on the branding of ITDC including Ashok Group of Hotels, not only in India but also abroad. The main responsibility is to position ITDC as the leader in hospitality and travel.

    Set up in 1996, ITDC runs hotels and restaurants at various places for tourists, besides providing transport facilities. In addition, the corporation is engaged in production, distribution and sale of tourist publicity literature and providing entertainment and duty free shopping facilities to the tourists.