ITV

Category: MAM

  • Sahara in Rs 400 mn sponsorship deal with Hockey India

    Sahara in Rs 400 mn sponsorship deal with Hockey India

    MUMBAI: Business conglomerate Sahara India, which has interests in finance, real estate and media, has renewed its sponsorship deal with Hockey India, the governing body of hockey in India, for five years running through to 2017.

    While the exact sponsorship fee was not revealed, Sahara has said that the sponsorship amount is 170 per cent higher than what it was forking out currently.

    HI was getting Rs 30 million annually in sponsorship fee since 2009, which works out to roughly Rs 80 million for the current deal. Sahara‘s total payout for the five-year cycle will work out to Rs 400 million.

    The development comes in the wake of Sahara pulling out of the Indian cricket team‘s sponsorship as well as IPL franchise Pune Warriors India. While, the company has sent positive signals as far as participating in the IPL is concerned, it has ruled out the possibility of sponsoring the Indian cricket team for which it was paying Rs 33 million per match.

    Speaking on renewing hockey sponsorship, Sahara India Pariwar chairman Subroto Roy Sahara said, “It is our national game and we are proud to be associated with this game and are elated to continue our patronage and support for the game. We will achieve greater laurels and success in the sport of hockey in the coming years and Sahara India Pariwar is committed to the development of sport at all levels.”

    Sahara has been the official sponsor of the Indian Hockey Team (Senior and Junior Hockey Teams) since 2003. The company had also joined hands with hockey‘s world governing body Federation Internationale De Hockey (FIH) in 2004 to become the fourth global Partner of the federation for a period of three years.

    In addition to this hockey, Sahara has adopted Indian Boxing, Wrestling, Archery, Shooting, Track & Field and Tennis covering support of a total of 95 sportsmen in these six games who are potential medal winners, until after London Olympics 2012.

  • Status quo prevails in the GEC hierarchy

    Status quo prevails in the GEC hierarchy

    MUMBAI: Two of the top three general entertainment channels, Sony and Colors, have lost eyeballs while genre leader Star Plus has seen a mild gain in ratings over the earlier week.

    Star Plus added 3 GRPs (gross rating points) during the week ended 4 February to end with 309 GRPs (last week 306) according to TAM data for the Hindi speaking markets (C&S, 4+).

    The channel leads most of the primetime slots with its five shows in the top 10 GEC list. The top 4 ranked shows are its fiction properties, Saathiya Saath Nibhana (6.21 TVR), Yeh Rishta Kya Kehlata Hai (6.18 TVR), Diya Aur Baati Hum (6.1 TVR) and Is Pyaar Ko Kya Naam Doon (4.70). Star Plus‘ Ek Hazaron Mein Meri Behna Hai occupied the 9th spot with a rating of 3.90.

    Set, meanwhile, lost 20 GRPs. Though the position of the channel on the GEC rating chart remained the same, it clocked 217 GRPs (last week 237).

    Viacom18‘s flagship channel Colors becomes the biggest loser of the week, shedding 26 GRPs to end with 204 points. Last week, the channel had mopped up 230 GRPs, adding 30 points from the telecast of Screen Awards.

    Zee TV saw a 7 GRP rise in this week. Continuing to be the number 4 GEC, the channel ended the week with 179 GRPs (last week 172).

    Sab clocked 133 GRPs (last week 132), while Star‘s second GEC Life OK, rested with 83 GRPs (last week 85).

    Imagine TV with 55 GRPs (last week 61) and Sahara One with 48 GRPs (last week 45), stood at the bottom of the ladder.

  • Amul launches new version of its signature song with Big FM

    Amul launches new version of its signature song with Big FM

    MUMBAI: Amul has launched a three-minute unedited version of its signature folk song titled ‘Mero gaam kathapare‘.

    Through a month-long campaign, the song will be marketed across multi-media vehicles. It will premiere on Reliance Broadcast Network‘s media network across radio, television, out-of-home (OOH) and digital.

    Celebrating women empowerment and making the video more relevant to the day and age, the new version has music and visuals that showcase ‘Bharat catching up with India like never before‘. The new version is sung by Sunidhi Chauhan.

    Gujarat Co-operative Milk Marketing Federation MD RS Sodhi said, “We are extremely happy to be part of this cooperative dairy development movement. It has always been our endeavor to create a positive impact and help enable rural women farmers to become more independent. India‘s milk production has increased from 25 Million MT in 1975 to 125 Million MT today. The video and music is a true depiction of where we were and where we have reached. We are happy to be telling this story of the bonding between rural milk producer and urban consumer to the nation through this campaign.”

    Originally inspired by the Shyam Benegal‘s Hindi film named Manthan, the song was conceptualised and first created in 1976 by the Gujarat Co-operative Milk Marketing Federation to celebrate the legendary story of the success of its co-operative movement in the lives of women farmers.

  • Marussia F1 team ropes in Monster.com as online recruitment partner

    Marussia F1 team ropes in Monster.com as online recruitment partner

    MUMBAI:Marussia F1 team has announced that Monster.com, a leading job portal, has come on-board as global online recruitment partner.

    As per the deal between two parties, Monster will work with Marussia to fill four highly specialised roles as part of a ‘Cool Jobs‘ programme, sourcing qualified candidates from all over the world.

    In addition, the team will use Monster to fill up to 40 roles, drawing from talent throughout the EU, via a dynamic and industry-leading recruitment-marketing campaign.

    According to Marussia, all of these jobs will help influence the technical and commercial success of the team.

    As a Marussia F1 Team Official Partner, the Monster brand will be introduced into the team‘s trackside environment, including visibility on driver suits, beginning with Marussia‘s first pre-season test later this month and throughout the 20 Grand Prix races of the 2012 season.

    The team will work with Monster to activate the relationship ‘glocally‘ in each of those Grand Prix destinations.

    Commenting on the partnership, Marussia F1 Team CEO Andy Webb said, “Monster is an exciting and much-welcomed addition to our portfolio of Marussia F1 Team Official Partners. Formula One is a technology-driven sport, but you need the right people with the right talents to drive these processes.

    “At this time, when we are looking to augment our expertise in key areas of the team, this partnership will enable us to reach a much wider scope of qualified candidates, leveraging Monster‘s global reach and its job matching technology.”

  • Scarecrow celebrates 2nd anniv with launch of design division

    Scarecrow celebrates 2nd anniv with launch of design division

    MUMBAI: Celebrating its second anniversary in style, Scarecrow Communications Ltd. announced the launch of a design division by the name Scarecrow Designs.

    The new division will provide exclusive design solutions to various clients and will be headed by Kapil Tammal as design director.

    Scarecrow Designs also endeavours to produce pure graphic design content on its own. The in house designers and talent from design schools would be roped in to create merchandise (t-shirts, bags, accessories etc), which will be showcased at the Scarecrow Art Gallery and on www.scarecrowdesigns.net

    Due to the retail boom, mall culture and entry of many international lifestyle brands in India, design has become extremely imperative.

    Many national/international brands, more often, avoid spending on full-fledged ATL campaigns due to media costs. But what they can‘t avoid spending on is to create a look, feel and imagery of the brand where design is sacrosanct.

    The idea behind the new identity of Scarecrow Designs is based on the phenomenon crop circles, which have been the biggest design mysteries in the world.

    Scarecrow Designs design director Kapil Tammal said, “Scarecrow Designs is not a conventional design house. Design for communication is what my team will focus on. Certain brands need to be looked from a design perspective, so along with the routine advertising ideas, the team will wear a designer‘s hat and think of ‘designs‘ as and when needed. I wanted to form this kind of a team since long, and today it‘s finally happening!”

    Scarecrow founder director Raghu Bhat said, “This is a systematic attempt to broaden our communication offerings. It is also a recognition of the great design talent in Scarecrow. “

  • Wagh Bakri appoints Saints and Warriors for Mili

    Wagh Bakri appoints Saints and Warriors for Mili

    MUMBAI: Creative agency Saints and Warriors has bagged the creative duties for packaged tea brand Wagh Bakri’s second brand, Mili. The agency’s Mumbai office will handle the business.

    The incumbent agency is Hanmer Creative+. Before that, Mudra handled the creative duties for Mili.

    Wagh Bakri Tea Group executive director sales and marketing Parag Desai said, “We liked the strategy and the creative approach that Saints and Warriors presented. Mili is a popular brand in north India, and we are planning for a national footprint.”

    A campaign involving a mix of ATL and BTL activities will be launched in a month‘s time.

    Triton Communications and Percept/H are already with Wagh Bakri.

    Wagh Bakri Tea Group is a premium tea group, in existence since 1892 with a production base near Ahmedabad. The company has a market presence in Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Goa, Delhi, and Hyderabad, and has recently forayed into Chhattisgarh.

  • TBWA’s Integer Group debuts in India

    TBWA’s Integer Group debuts in India

    MUMBAI: The Integer Group, a sister agency of TBWA and a key member of Omnicom Group Inc, has announced its official launch in India.

    The promotional, retail, and shopper marketing firm has announced that it will begin its Indian operations by opening an office in Mumbai, making it the group‘s 16th global office.

    The outfit will be headed by Sreejit Nair who was appointed as managing director of The Integer Group India in May 2011.

    The group will make its debut in the country armed with clients including PepsiCo and Procter & Gamble and will serve both its global and Indian clients.

    Nair said, “We have noticed that brands in India are increasingly recognising the importance of having a deeper understanding of shoppers. Integer uses this knowledge to develop shopper marketing programmes that result in an improved shopping experience for the shoppers and better conversion at retail for the brand.”

    Integer Group regional managing director Asia-Pacific Dan Paris observed that over the last few years there has been a big shift in the media spending habits of brands across Asia. Also shopper marketing has evolved into a powerful new philosophy for these brands, such that they can tap into a whole new arena of insight presented by this discipline and also place a fundamental consumer role across all their main spending.

    He added, “It is fast becoming the future methodology for consumer engagement, and we now have a great team in place in India to complement our Asia-Pacific footprint.”

    Integer president International Marc Ducnuigeen said, “It is important for the group to continue to develop offices across the world to not only service the global needs of its existing clients, but also tap the demand for retail solutions from an increasingly sophisticated local client base. The launch of Integer India represents a significant milestone in the ongoing development of our global network as we continue our international growth.”

    Besides the launch of its Mumbai office, Integer has also announced the release of the Indian leg of the group‘s shopper study – ‘The Checkout International: Indian Shoppers‘ designed to understand motivations and attitudes, rituals and factors that influence shopping.

    The Checkout is a global newsletter that publishes results from an ongoing survey conducted by The Integer Group, where consumers are quizzed about their shopping attitudes, shopping behaviours, and economic outlook.

    The Integer Group, which was first launched in the US, already has a presence across Europe, Asia, Africa, North and South America, and West Asia. The group is positioned as one that resides at the intersection of branding and selling. Some of Integer‘s leading clients include MillerCoors, Procter & Gamble, Pernod Ricard, Kellogg‘s, 7-Eleven, Michelin and Nissan.

  • Cottage Industries empanels 7 agencies to handle creative biz

    Cottage Industries empanels 7 agencies to handle creative biz

    MUMBAI: Central Cottage Industries Corporation (CCIC) has empanelled seven agencies to handle the creative business.

    Span Communications, Crayons and Promodome have won the account. The four agencies that have retained the account are Newfields Advertising Aakar Advertising, Centum Advertising and Mode Advertising.

    The account size is pegged at around 300 million. The agencies have been empanelled for two years.

    Span Communications director Rohit Khetrapal confirmed the development to Indiantelevision.com. “We are happy to have won the account of Cottage Industries. We look forward to working on it,” he said.

  • Team One Advertising wins creative mandate for innerwear manufacturer V Star

    Team One Advertising wins creative mandate for innerwear manufacturer V Star

    MUMBAI: Team One Advertising has won the creative duties for innerwear manufacturer V Star.

    The total media spend is around Rs 60 million.

    V Star belongs to the parent brand V-Guard Industries, a company that has a product portfolio spanning categories such as voltage stabilisers, pumps, motors, electric water heaters, solar water heaters, fans, UPS systems for computers, digital UPS systems, LT power cables, and control cables.

    Team One Advertising will handle the creative duties for the four brands under V Star including Vanessa (innerwear range for women), Valero (innerwear for men) and two upcoming brands called Little Vanessa and Little Valero innerwear brands for girls and boys respectively.

    The creative duties for V Star were previously handled by Stark Communications. The media planning and buying mandate for V Star lies with Mudra Max.

    Prior to Mudra Max, the media mandate was with Maitri Advertising.

    It may be noted that Publicis Ambience, Bangalore, was awarded the creative duties for V Star‘s parent company, V-Guard, a couple of years ago. Prior to Publicis, the creative mandate for V-Guard was with TBWA.

    Team One Advertising creative director Raphi Davis Akkara, said, “TV, print, and outdoor communication will be used for the brands Vanessa and Valero and print will be the lead medium of communication, supported by outdoor, for Little Vanessa and Little Valero.

    Team One Advertising was founded by Vinodini Issac, a former account management professional (who has worked at Mudra and BBDO), who serves as managing director at the agency. The agency is 10 years old and is headquartered at Kochin.

  • Jaideep Mahajan quits JWT

    Jaideep Mahajan quits JWT

    MUMBAI: After working for over a year at JWT Delhi as VP and ECD, Jaideep Mahajan has called it a day.

    Mahajan had joined JWT Delhi in November 2010.

    JWT CEO Colvyn Harris confirmed the news to Indiantelevision.com. He said that internal changes will be made in order to replace Mahajan.

    Mahajan has an experience of over 17 years in the agency business. Prior to this, he has worked with FCBUlka, McCann Erickson, Contract Advertising, Leo Burnett and Rediffusion Y&R.

    Mahajan has worked on brands like Bharti Airtel, LG, Microsoft, Bacardi, Coca-Cola, Motorola, GM, Nestle and Reckitt & Colman.