ITV

Category: MAM

  • Dhingra joins Mogae Media as chief delights officer

    Dhingra joins Mogae Media as chief delights officer

    MUMBAI: Tushar Dhingra has joined Sandeep Goyal‘s Mogae Media as chief delights officer.

    Dhingra moves in from Big Cinemas where he was working as COO.

    Based at Mogae‘s headquarters in Delhi, Dhingra will look after the entire discounts-deals-delights space at Mogae.

    Mogae Media executive director Tanya Goyal said, “Tushar has had 16 years of experience in retail, hospitality, media and entertainment industries. He is the right kind of person to lead our new initiative in mobile-commerce. He is treading virgin territory but with his kind of background, forging alliances, finding delightful deals and great-value propositions for customers should be easy.”

    “Mobile is the new frontier for consumer delight 24X7 and the coming in of location based services will only enhance the targeting. I am looking forward to pioneering this new space at Mogae,” Dhingra added.

    He has worked with PVR as the CMO before joining Big Cinemas. Prior to that, he has also worked with Warner Bros and Taj Hotels.

    Mogae Media is the new mobile monetisation venture launched recently by Sandeep Goyal, former JV partner of Dentsu in India.

  • Anil Garg joins Lumata as MD

    Anil Garg joins Lumata as MD

    MUMBAI: Lumata, a global provider of mobile marketing, advertising and loyalty technology, has appointed Anil Garg as the MD of its Indian operations.

    Garg joins in from SatMetrix Systems, where he served as GM of India. At Lumata, he takes over from Amit Dey.

    In his new role, Garg will be responsible for accelerating Lumata‘s existing, and fast growing presence in India, the company said.

    Lumata CEO Tom Enraght-Moony said, “Anil brings a wealth of experience to Lumata as the company works to establish market leadership in India. I‘m delighted to have secured such a seasoned professional to head up the operation.”

    “The Indian market represents has enormous potential for growth, combine that with a great team and a solid customer base and the opportunity to join Lumata was too great to miss,” Garg added.

    Garg comes in with over 30 years of experience, out of which he has spent 20 years in growing businesses globally.

    Prior to SatMetrix, he has also worked with companies like CSC, SherpaZ, AristaServe Corporation and AT&T Wireless.

  • Naturals Salon signs up Genelia D’Souza as brand ambassador

    MUMBAI: Family salon and spa and a pan-India brand in the hair and skin care service industry Naturals has signed up Bollywood actress Genelia D‘souza as its brand ambassador.

    The actress will represent the salon chain and spread its core value to the customers highlighting its services that fulfill their beauty needs.

    The company said that D‘Souza is the right fight to represent the brand as it has an image which appeals to people who are young at heart and high on aspirations.

    She will feature in Naturals‘ new campaigns through mass media and promotional events that will emphasise on the greater benefits and quality of the salon chain providing best service at affordable price in a friendly ambience.

    “I am proud to represent Naturals for I trust the brand that provides the best for hair care and beauty needs. I take this as an opportunity to communicate on the significance of presentable outlook as confidence starts with it,” D‘Souza said.

    She has worked in movies like Chance Pe Dance and Mere Baap Pehle Aap in Hindi and also in South Indian films including Uthama Puthiran, Santosh Subramaniam in Telugu; Urumi in Malayalam and Satya In Love in Kannada.

    Naturals Beauty Salon India CEO K Veena said, “We were looking for a popular young and vibrant personality having mass appeal, especially among the youths of the country. We decided to make our own customer as our brand ambassador instead of going out on a search hunt. So we zeroed in on Genelia who is Naturals‘ regular customer. She can better reach out to masses with core values both as an actress and as our customer.”

    On the salon chains‘ growth she said that Naturals‘ commitment and dedication to the services has helped it grow from just a 10 member team a decade ago to presently a leading brand in the country. “Now our Naturals family has 2500+ employees supporting its growth across 125+ pan-India salons that woo a strong patronage from commoners to glittering stars of the cinema world. We have signed up with 50+ salons more and they are to be operational soon,” Veena added.

  • Anagol joins Ozone Media as VP – operations

    Anagol joins Ozone Media as VP – operations

    MUMBAI: Ozone Media announced the appointment of Chetana Anagol as vice president – operations and delivery.

    Anagol will play a vital role in the expansion strategy of Ozone Media across geographies and be instrumental in achieving revenue and business growth in global markets.

    She will oversee publisher management, ad-operations, campaign management, business intelligence and sales planning functions. Anagol comes in from AOL.

    Ozone Media founder and CEO Kiran Gopinath said, “Operational excellence is one of our key business priorities and we are thrilled to have a person of Chetana‘s calibre leading this area of work. She brings significant industry experience, critical insights with a proven track record in the internet industry.”

    Anagol said, “In today‘s digital media space an ad-network demarcates itself with the ability to reach an effective audience and offer a genuine value-add to the online user. This is only possible through well-combed consumer insights, deep understanding of audience segmentation across geographies and demographics, and technology solutions that connect and capture the relevant users to the product. Ozone Media is focusing on these areas and enhances them further with a personalized approach to understanding the advertiser‘s needs. I am excited about the opportunity to join Ozone Media and look forward to contribute to this growth.”

    Anagol‘s key achievements and core competencies include operations management, digital publishing for global markets, strategic planning, turning around operations and translating vision into a concrete reality.

    Anagol has over 18 years of global experience in the Silicon Valley and India where she worked with technology and operations. During her tenure with AOL, she moved across various leadership roles and developed an innate understanding of the media business.

    As vice president for AOL Media, Anagol was responsible for supporting digital publishing for US, EU, and ANZ portals.

  • Zee TV launches interactive print campaign for ‘Punarvivaah’

    Zee TV launches interactive print campaign for ‘Punarvivaah’

    MUMBAI: In order to promote its latest fiction property Punarvivaah, Zee TV has launched an interactive print campaign to elicit response from the readers.

    The channel is publishing multi-lingual print ads across all major publications in the country.

    The ad prompts a public opinion on the subject of the show – remarriage. It urges the reader to reply with a missed call to the numbers indicated. The copy of the ad reads – “Can two shattered lives be rebuilt on hope? Do widows and divorcees deserve a chance to remarry?” One can share their ‘Yes‘ or ‘No‘ through two separate telephone numbers and register their opinions.

    The channel had earlier implemented this strategy for its popular dancing reality show, Dance India Dance.

    Punarvivaah is launching tonight at 10.30 pm slot. It delves into the dynamics of remarriage, showcasing the trials and tribulations that are a part of readjusting to a second life partner.

    The show is produced by Shashi-Sumeet Mittal.

  • MOMS retains Dollar Industries’ media account

    MOMS retains Dollar Industries’ media account

    MUMBAI: Madison World‘s out-of-home arm, MOMS Outdoor Media Solutions, has been retained as the media agency by innerwear manufacturer Dollar Industries.

    Confirming the news to Indiantelevision.com, MOMS COO Dipankar Sanyal said, “Dollar has decided to continue with our services for a second year in a row after reviewing the agencies in a multi-agency pitch. They were looking for a partner to provide strategic insights and felt that it would be nice to continue with us after the work we put up for them last year.”

    While MOMS will look after the buying of OOH media for the innerwear manufacturer, Lowe Kolkata handles the OOH creative for Dollar Industries.

    Prior to appointing MOMS last year, Dollar‘s in-house team took care of the media duties.

    Apart from Dollar, MOMS has on board clients like Asian Paints, Britannia, Tata Indicom, Johnson Tiles, Spicejet, Samsonite, Times Now and the Future Group.

  • 9X Media launches online store ‘Mezza9X’

    9X Media launches online store ‘Mezza9X’

    MUMBAI: 9X Media, the music entertainment network which operates three music channels, has now launched an online store, Mezza9X, which offers branded merchandise of the group.

    The network runs Bollywood music channel 9XM, Punjabi music channel 9X Tashan and Marathi music channel 9X Jhakaas.

    9X Media group VP-digital Vibha Gosher said, “9X Media group channels have turned into robust digital brands and enjoy a huge following across the country. Our idea is to take the love for the animated characters to the next level, offering a unique experience to the end-customer in the form of cool merchandise, giving the fans an opportunity to own these products.

    Users can place an order by logging on to mezza9x‘ website and get the products delivered to their homes. They can purchase 9X merchandise such as Bade Chote T shirts, photo frames, Bakwaas Bandh Kar stamps, Bheegi Billi puzzles, magnets, note books, watches and bags.

    “The launch of this portal will strengthen the digital portfolio of 9X Media, establishing further connect with the viewers,” Gosher added.

  • Channel [V] opens its 2nd café in Gurgaon

    Channel [V] opens its 2nd café in Gurgaon

    MUMBAI: In line with its plans of opening 30 outlets over five years, yuth entertainment channel, Channel [V], has opened the second outlet of its café, ‘[V] Spot Café + Bar‘, in Gurgaon.

    The first outlet was launched last year in Saket, New Delhi.

    Pune and Bangalore will be the next stop. Said Channel [V] EVP and GM Prem Kamath, “Gurgaon is the second among the 30 outlets that have been planned over the next 5 years. Pune and Bangalore will be up in the next three months. While it serves as a great on–ground presence for the brand, it is also proving to be a very robust revenue generator. The Gurgaon outlet is being launched with a 3 day ‘I Love Gurgaon’ festival where local talent will get a chance to perform with established professionals.”

    The café not only offers budding artists on air coverage but also gives its customers a chance to record video message for anyone on the Video wall shown later on Channel [V].

    “It’s time to say goodbye to the dreary long drives to Delhi in search of entertainment, as [v] Spot Café+Bar is now in Gurgaon!! It’s time to hit the Spot in your very own neighbourhood,” [v] Spot Café+Bar leisure streak hospitality master franchisee director Devdeep Singh said.

    Youth preferences in music, style, products, food, technology and entertainment have all been kept in mind while working on the offerings of the café. Each element in the café gets its inspiration from various themes associated with Channel [V], the channel said.

  • 10th Maruti Suzuki Desert Storm to kick off from 20 Feb

    10th Maruti Suzuki Desert Storm to kick off from 20 Feb

    MUMBAI: Car manufacturer Maruti Suzuki is set to flag off its annual desert motorsport event, Maruti Suzuki Desert Storm, on 20 February from New Delhi.

    In its 10th edition, Maruti Suzuki Desert Storm would pass through the rugged, inhospitable and challenging terrains of Rajasthan and Gujarat. Ace rallyists will compete against each other on the TSD (Time Speed Distance) format (barring Xtreme category) to cover over 3500 km, in a span of six days.

    In terms of route, the rally has done a 180 degree flip by starting from New Delhi as against Ahmedabad the previous year.

    Maruti Suzuki Desert Storm builds on the night rallying experience by integrating it in the first leg itself. Night rallying was introduced last year. After flag off from New Delhi, the rally will undertake the testing night rallying leg before entering destinations such as Sardarshahar, Bikaner and Pokaran.

    In its third leg, the Rally would cover treacherous terrains of the great Thar Desert in Jaisalmer and drylands of Bhuj. Here on, the rally would enter the marshy landscape of the great Rann of Kutch in the final lap. After six action packed days, the rally will culminate on 25 February in Ahmedabad.

    Maruti Suzuki has also fielded its employee teams for the rally, including an all women team driving the all new Swift. For the first time, this year‘s rally would see introduction of truck category. Four AMW, trucks will compete in the Endure category.

    Maruti Suzuki chief GM marketing Shashank Srivastava said, “Maruti Suzuki Desert Storm has had an interesting and fascinating decade long journey. From a humble beginning of a few aspirants‘ way back in 2002 to over 280 enthusiasts now, the rally has emerged as one of the most sought after motorsports events in the country. Every year we face the challenge of bringing more excitement and thrills in the rally. Our core team tries to build on this aspect either by adding newer routes or new categories and even modifying routes making them more challenging to drive on for the rallyists.”

    “It is these sustained efforts in motor sports that have made our motorsports events Maruti Suzuki Raid-de-Himalayas, Maruti Suzuki Desert Storm and Maruti Suzuki Dakshin Dare popular picks. It is heartening to see an ever increasing participation of motorsport enthusiasts every year in these rallies.”

    Built around the time-speed-distance (TSD) format, the rally has been designed to offer an unadulterated joy of off-roading to motorsport enthusiasts. Depending on the endurance levels, the rally has been split into 3 categories: Xtreme, Xplore and Ndure. At all levels, it tests the nerve and grit of all participants and their machines.

  • Indo-Aussie series: ODIs get 2.12 TVR

    Indo-Aussie series: ODIs get 2.12 TVR

    MUMBAI: The ongoing ODI Tri series between India, Australia and Sri Lanka has delivered a TVR of 2.12 for the first three matches.


    There is a huge gap in the ratings, though, when India is
    playing. The highest rated match was for the first contest between India and Australia, which got a TVR of 2.94. The fact that India is playing in a competitive manner bodes well for the ratings, going forward.


    However, the Australia versus Sri Lanka match did not even touch a TVR of 1.


    In comparison to the ODIs, the ratings for the India-Australia Test matches were poor. The four Test, where India fared poorly, got a TVR of 0.74. In the earlier 2007-08 series down under where India fared well, the average ratings stood at TVR of 1.45. Not surprisingly this time the fourth test fared the worst with a TVR of 0.49 as India had lost the series by then.