ITV

Category: MAM

  • Govt. mulling four-fold increase in ad rates for CRS

    Govt. mulling four-fold increase in ad rates for CRS

    NEW DELHI: The Government is considering raising advertisement rates of the Department of Advertising and Visual Publicity (DAVP) from Re 1 per second to Rs 4 per second for community radio stations (CRS). The CRS stations had demanded a rate of Rs 7 per second.

    The government is also learnt to be working on a dedicated fund for development of CRS with a Rs 1.70 billion corpus to provide seed money to community radio stations during the 12th Plan period. Another proposal being worked out is using funds from the MP Local Area Development Scheme (MPLADS).

    The Government wants the CRS to devote a large part of their programming to making the people aware of the flagship programmes, and ensure participatory communication.

    The Centre is prepared to give help to the CRS to achieve this, Information and Broadcasting Minister Ambika Soni said in an interview over All India Radio.

    Soni said the total number of CRS that stood at around 30 two years back had gone up to 135. And 240 more CRS are in the pipeline for clearances from various departments, she added.

    The Minister said radio was the best way to reach out to the target group of people enabling them to avail the benefits of the massive development schemes being implemented by the government.

    Soni emphasised that all efforts should be made for knowledge about the massive Government development programmes benefiting the rural people, the farmers and the poor and under privileged should percolate to the grass root level.

    The minister said suggestions from the Open House forum of a three-day workshop being held in New Delhi on Community Radio led by I&B Joint Secretary Supriya Sahu will be utilised to fine tune radio communication to meet the requirements of the local people.

  • Star Movies in marketing drive for the Oscar Awards telecast

    Star Movies in marketing drive for the Oscar Awards telecast

    MUMBAI: Star Movies, which will air the Oscar Awards on 27 February live at 6 am with a repeat at 8 pm, has lined up a variety of initiatives to push the event and create buzz in the market. One of the things it is has done is create a digital app.

    Oscars Charades has been designed on the lines of the popular game Dumb Charades, where the user can interact with the banner and guess the movies. The application is the first of a kind and is available on the channel‘s Facebook page.
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    The broadcaster is also focussing on engagement and entertainment for all Oscar and its fans through the social media platforms such as Facebook and Twitter.

    The Oscar marketing campaign had kick-started by the channel showing a review show on the nominations with Rajeev Masand, Anurag Kashyap, Rohan Sippy and Ranvir Shorey, providing analytic insight on the Oscar nominated movies.

    The channel then looked to build up the hype and excitement through a month-long movie festival featuring Oscar winning movies – ‘Oscar Fever’ from Monday to Friday at 11 pm.

    The channel had also conducted a Predict and Win contest, the winners of which will be given an opportunity to watch next year‘s Oscars Live in LA from the bleacher seats.

  • Nagesh Rao joins Mica as director

    Nagesh Rao joins Mica as director

    MUMBAI: Mudra Institute of Communications Ahmedabad (MICA) has appointed Nagesh Rao as director.

    Rao is joining in from the Indian Institute of Management, Ahmedabad, India (IIM-A).

    After former director Ashok Ranchhod resigned in May 2011, Prof Arbind Sinha had been officiating as the director.

    Mudra Foundation chairman Madhukar Kamath said, “Dr. Rao has achieved outstanding success in his field of specialisation. Given his varied international experience and prolific achievements, we look forward to his steering the Institute over the next several years and taking it from its pre-eminent position as a leading communication management school in India to a globally recognised school.”

    Rao added, “It is with honour and pride, I accept the position of director, Mica, a premier communications management institute in the country. With its outstanding governing council, faculty, staff and students, I look forward to taking Mica to greater heights – both nationally and internationally.”

    Established in 1991, communications management institute Mica’s foundation lies in being an innovative and creative school addressing the needs of an ever-changing marketing and communications environment.

    Rao has been teaching for over 20 years now. Prior to IIM-Ahmadabad, he had taught in several U.S. universities, including University of Maryland, Ohio University and University of New Mexico. He had also been a visiting professor at Bangkok University, Zayed University (U.A.E.) and Hong Kong Baptist University.

    He had served as a consultant or a trainer for Siemens India, NextGen Health Care, Price Waterhouse Coopers, England, Johns Hopkins University Medical School, and Northwestern University Medical School, U.S.A.

    Rao is a member of the advisory board, Intercultural Communication Institute, Oregon, U.S.A and Coordinator, Website Editorial Committee, Indian Institute of Management Ahmedabad, 2011-12.

  • Puma signed on Chitrangada Singh as brand ambassador

    Puma signed on Chitrangada Singh as brand ambassador

    MUMBAI: Global sport lifestyle brand Puma has roped in Bollywood actor Chitrangada Singh as brand ambassador for its ‘running and fitness’ category.

    The actor was present to flag off ‘Puma Faastest Indian’ at Mumbai – the search for the ‘Faastest’ men and women runners in India.

    Puma has launched Singh in its latest campaign called ‘Move Faas’ which can be seen across Puma stores in India.

    Singh said, “I’m thrilled to be the fitness and running brand ambassador for Puma. Puma is a perfect amalgamation of sport and style. It has set itself apart in the country through its designs, colours and approach. Fitness is gaining popularity in the country and Puma’s ‘Faastest Indian’ will take it to the people in the country in their unique, uber cool style.”

    Puma South Asia managing director Rajiv Mehta added, “Running and Fitness is an important category for us and we’re excited to have Chitrangada Singh as our brand ambassador for the range. She comes from an army background so sports was an integral part of her growing up days.”

  • Vizeum is media consultant for BSA Hercules Chennai Cycling 2012

    Vizeum is media consultant for BSA Hercules Chennai Cycling 2012

    MUMBAI: Vizeum has been appointed as the media consultant for BSA Hercules Chennai Cycling 2012, scheduled to be held on the 26 February.

    CRX Sports, a sports event management company with its area of expertise in cycling, is the organiser and promoter of the event.

    CRX Sports MD Rohit Kuttappa said “We have had a running relationship with Vizeum through our association with TI Cycles, a Vizeum client. Their thinking ability and contributions always impressed us. When we needed professional inputs to help us with the ‘BSA Hercules Chennai Cycling 2012’ event, we knew we didn’t need to go beyond Vizeum.”

    Vizeum MD Indian sub-continent S Yesudas added, “I have pleasure in inviting CRX Sports Ventures into the Aegis Media family. We sincerely thank the client management for their faith in us. This once again comes as fitting tribute to the Vizeum way of contributions to clients’ businesses. This engagement will be handled out of our Chennai office under the leadership of Vizeum GM –South E M Sreeneelakandhan, I also take this opportunity to congratulate Team Vizeum Chennai on this win”

  • Star Plus adds 25 GRPs

    Star Plus adds 25 GRPs

    MUMBAI: Leading Hindi general entertainment channel (GEC) from Star Network bouquet, Star Plus, has gained 25 GRPs in the week ended 18 February.

    As per TAM data (C&S, 4+, HSM), the channel has clocked 298 GRPs (gross rating points), up from 273 GRPs in the previous week. The addition of the points can be attributed to the telecast of ‘mahaepisode’ of Star Plus’ fiction property Yeh Rishta Kyaa Kehlata Hai on 18 February that recorded 3.7 TVR.

    Star Plus also aired Bodyguard on Sunday that registered 1.8 TVR. The top fiction shows of the channel have also seen an improvement in performance.

    Meanwhile, Sony Entertainment Television has maintained its second rank, even though it added just one GRP to end the week with 210 GRPs. The channel is expected to show a rise in ratings next week as it telecast Filmfare Awards on 19 February.

    However, Colors and Zee TV lost eyeballs and closed the week with 193 GRPs (last week 208) and 179 GRPs (last week 202) respectively. Both the channels slipped below the 200-GRP mark.

    Colors had added 18 GRPs last week with the telecast of special programme Umang, while Zee TV had a boost of over 32 GRPs on the back of Zee Cine Awards 2012.

    Sony’s second GEC, Sab, lost one GRP to clock 141 GRPs while Star Network’s sibling channel Life OK lost 9 GRPs to end the week with 78 GRPs (last week 87).

    Imagine TV with 58 GRPs (last week 57) is next in the ladder.

  • DraftFCB+Ulka launches India chapter of Asterii Analytics

    DraftFCB+Ulka launches India chapter of Asterii Analytics

    MUMBAI: As part of its pursuit to expand offerings in India, Draftfcb+Ulka Wednesday announced the launch of its analytics agency – Asterii Analytics.

    The agency will be headquartered in India and led by Niteen Bhagwat who will act in the capacity of executive director and CEO.

    Asterii will support clients across the entire spectrum of marketing activities and is a specialist marketing analytics company. The agency is one more manifestation of the group‘s continuing endeavour to build capabilities and solutions to help create “brand wealth” for all its clients.

    The firm‘s global analytics network has over 100 analysts within the Draftfcb network with key resources in Europe and USA. Asterii has domain expertise across retail, automotive, financial services and packaged goods.

    Asterii is a coined word and is derived from the word Asterism which means seeing a pattern of stars in the sky. Patterns, which give meaning not just to the billions of stars in the sky but also the billions of data points that any business has to interpret and decipher.

    Asterii will gain from over 50 years of expertise in creating ‘brand wealth” and developing communication programmes and marketing strategies that are based on unique consumer insights.

    Asterii said it will go beyond techniques and tools to bring ‘insights’ which are rooted in data and analytics. These insights will help create solutions which will have a predictable impact on the client’s brands and business.

    At the launch of the agency, Bhagwat said, “This agency will focus on creating brand wealth. In today’s world where the intuitive decision making no longer works, data analytics provides the platform to make informed decisions.”

    Asterii is supported by a global network of analysts in the DraftFCB ecosystem. Its solutions tool kit will span the entire spectrum of marketing activities from the assessment phase to growth and maintenance strategies for a brand. The entire array of solutions and capabilities are supported with monitoring solutions and reporting solutions that can give near real time inputs on marketing programmes.

    Asterii Analytics will offer three specific modules – assessment solutions, growth solutions and relationship management solutions.

    The assessment tools include tools to help clients evaluate and select markets, map competitive forces and, thus, help assign a value to the consumer opportunity and help create a macro view on the brand and also help develop go-to -market strategies.

    The growth solution module explores growth opportunities that emerge from being able to segment the market and do predictive modelling based on behaviour data or other unstructured data sources.

    The third module is based on Asterii’s belief that the best means of growth are from within and that meeting customer expectations and creating customer delight is far more valuable than acquiring new customers.

    Asterii has capability in deploying market mix models, forecasting to measure marketing effectiveness based on goals and KPI’s.

    As marketing communications go digital and social media becomes the media of choice for many consumers, it becomes critical to have a monitoring and optimisation solution for the entire digital programme. Asterii helps develop social strategies by doing insight mining, identifying key influencers and mapping the interaction paths for various consumer segments.

  • Ohana Media announces launch for Indian advertisers

    Ohana Media announces launch for Indian advertisers

    MUMBAI: Ohana Media, a provider of audience marketing solutions for emerging markets, announced the launch of Ohana Social Benchmark and Ohana Social Analytics solutions for the Indian market.

    The Ohana Social Benchmark provides benchmarking for top Indian e-commerce companies to help compare both quality and quantity of their social marketing efforts. The Ohana Social Analytics solution allows social media marketers and community managers to measure return on social marketing investments, save time and demonstrate success to the management without spending enormous amount of time.

    Ohana-Media COO Shameek Chakravarty said, “We are providing a windshield to marketers rather than just a rear view mirror. We work with a lot of customers in audience management, behavioral targeting and specialised advertisement campaigns. We find that clients face difficulty in understanding what content and actions work; what to measure on social media; how they compare against their competition and how to save time and effort in aggregating and reporting on an ongoing basis”.

    ReadyPulse president Srinivas Penumaka said, “We are excited to partner with Ohana Media to bring our innovative Social Benchmark and Social Analytics solutions to the Indian market. At ReadyPulse, we believe that brand advocacy and audience quality can make or break the social marketing success of any business. We see even awesome marketers have focus on community size and audience acquisition through advertisements and marketers are realizing that such focus is not sustainable unless they figure out how to convert passive audience to loyal followers.”

    The Ohana Social Benchmark provides comparisons of Indian e-commerce companies on both Facebook and Twitter. It calculates Brand Audience Value of each brand in the Social Benchmark, which reflects the contribution, consistency and community presence specific to the brand. By comparing with different brands on Brand Audience Value and associated measures of engagement, the community effectiveness can be determined and marketers can figure out if their social marketing efforts are resulting in sustainable results.

    The Ohana Real-time Social Analytics solution provides real-time view on what’s happening in a brand’s ecosystem and its competitors’ ecosystem. It provides integrated scoring for audience, content and activity and help compare against competition in real-time.

  • CSK lets fans name its mascot

    CSK lets fans name its mascot

    MUMBAI: In its endeavour to engage its ever-growing fan base, Indian premier League (IPL) franchise Chennai Super Kings (CSK) has launched a fan engagement contest for the upcoming season. For the first time, we see a club allowing young fans to come up with a ‘cool and exciting‘ name for their mascot.

    CSK‘s mascot is a young lion, symbolising the city’s fighting spirit and winning attitude. Even though it has been a long standing fixture in the CSK brand for over four years now, it has remained nameless for all these years. From cheering the team on the sidelines, to colouring the field yellow celebrating victory, the mascot is now going to be a more visible member of the team with the responsibility of entertaining young and old fans who watch the match in the stadium.

    Through this contest fans are encouraged to participate in giving a name to the mascot that is not only cool but is reflective of the attitude of the city and the team it stands for. In order to help the fans, there are some likes and dislikes that have been mentioned, that will help them in naming the lion.

    CSK joint president marketing Rakesh Singh said, “A mascot is a platform to engage with our young fans. It allows a certain freedom to bring humour and sarcasm into a serious sports brand. Moreover, It can have a opinion on anything and everything and put a smile on faces. We are excited to get our young fans involved in the naming of their favorite mascot and hope that we will receive great response from them. The lucky winner, will not only have a chance to name the lion, but also receive a host of goodies from the team. 10 runners up will win post cards jointly autographed by the captain M.S.Dhoni and the mascot.”

    The contest is for fans aged between 4 – 15 years and will be conducted through SMS and online entries. The last date of entry for the contest would be 28 February.

  • Dainik Bhaskar in alliance with WSH for Bhopal Badshahs

    Dainik Bhaskar in alliance with WSH for Bhopal Badshahs

    MUMBAI: Media house Dainik Bhaskar has entered into a strategic alliance with Bridgestone World Series Hockey.

    In addition, the media behemoth has signed on as the global partner for Bhopal Badshahs.

    DB Corp director Girish Agarwal said “We are thrilled to partner the inaugural Bridgestone World Series Hockey. We see a natural strategic fit in terms of our markets and strong hockey consumption belts in India, Besides, it is also an emotional decision for us to be associated with Bhopal Badshahs as hockey has a strong legacy in this part of India. We plan to leverage this alliance and work with WSH in creating multiple outreach programs in schools and colleges to give the much needed fillip to the sport at the grass root level.”

    Nimbus Sport COO Yannick Colaco said, “We are delighted to welcome one of India’s largest media group, Dainik Bhaskar, as a strong partner for the landmark Bridgestone World Series Hockey. With passionate commitment and tremendous involvement, Dainik Bhaskar will be playing a critical role in promoting and developing the sport in the Hindi heartland. It is a definite win-win partnership.”

    The Bridgestone World Series Hockey will be held from 29 February – 2 April 2012, and will involve 200 players — Indian and international — who will showcase their talent in 59 matches and vie for the biggest prize money hockey tournament in the world.

    The eight venues for the inaugural edition of the league are Bangalore, Bhopal, Chandigarh, Chennai, Delhi, Jalandhar, Mumbai and Pune. Chandigarh Comets will face-off against Bhopal Badshahs in the first tie of the tournament on their home ground.