Category: MAM

Hindustan Pencils amplifies support for emerging artists in Prafulla Dahanukar’s legacy

Mumbai: In celebration of the profound influence of Indian modern art, Apsara, a flagship brand under Hindustan Pencils, stands as a steadfast pillar for emerging artists. Through its unwavering commitment, Apsara has become synonymous with championing the creative endeavours that shape the vibrant culture of the Indian art scene. As a part of this mission enduring support is lent to the renowned Prafulla Dahanukar Art Foundation (PDAF).

Established in 2014 by the late Dilip Dahanukar in loving memory of his wife, Prafulla Dahanukar, PDAF embodies a legacy of nurturing burgeoning talent within the Indian artistic landscape. Prafulla Dahanukar’s generosity and unwavering commitment to nurturing young artists remain an enduring source of inspiration, casting a legacy that transcends generations and deeply resonates within the artistic community.

Since its inception, PDAF has remained unwavering in its dedication to providing a dynamic platform for artists from diverse backgrounds to showcase their talents. In 2019, Hindustan Pencils partnered with PDAF, extending support through various avenues, including grants and prizes, to empower aspiring artists across the nation.

Hindustan Pencils president Pradip Ughade stated “We, at Hindustan Pencils, have consistently championed emerging artists through various initiatives, and our Brand Apsara is partnership with PDAF exemplifies our unwavering commitment to this cause. This collaboration is yet another testament to our ongoing efforts to nurture creativity and provide aspiring talents with the support they need to thrive”

Together, PDAF and Apsara along with others have embarked on a transformative journey, igniting the flames of creativity and providing a nurturing ecosystem for emerging talents to flourish. This collaborative effort underscores a shared commitment to honouring Prafulla Dahanukar’s enduring legacy, as both entities continue to serve as catalysts for innovation and guardians of artistic expression in India.

Exhibition details are as follows:

Kalanand 2024 is presented at the Dr. Bhau Daji Lad Museum, Mumbai, in collaboration with the Prafulla Dahanukar Art Foundation.

The exhibition will be on view from 5 – 24 March 2024, 10:00 am to 5:30 pm. Closed on all Wednesdays.

www.bdlmuseum.org

March 4, 2024

“The Hosteller appeals to a broad spectrum of travellers”: Pranav Dangi

Mumbai: The Hosteller is one of India’s leading backpacker hostel chains, headquartered in Mumbai. Under the visionary leadership of Hosteller founder & CEO Pranav Dangi has not only become India’s most sought-after backpacker hostel chain but has also redefined the landscape of budget travel accommodation.

With an extensive network spanning across more than 55 destinations in India, Hosteller has cemented its position as a go-to choice for travelers seeking affordable yet enriching experiences. Dangi’s strategic vision and passion for hospitality have shaped Hosteller into a dynamic entity that goes beyond providing just lodging, offering a unique sanctuary where travelers can connect, explore, and create lasting memories. With a focus on providing exceptional service, fostering a vibrant community atmosphere, and promoting sustainable tourism practices, Hosteller continues to set new benchmarks in the backpacking hospitality industry, making it a preferred choice for budget-conscious adventurers worldwide.

Indiantelevision.com reached out to Dangi, where he shared strategies contributing to its growth and more…

Edited excerpts

On strategic initiatives you have contributed to The Hosteller’s robust growth

Tapping into regional markets: By strategically opening new hostels in diverse locations, The Hosteller taps into various regional markets, appealing to a broader range of travellers. This expansion not only enhances brand visibility but also solidifies its reputation as a versatile and accessible accommodation choice.

Cultural growth and expansion: Each new location, with its unique cultural and environmental setting, allows The Hosteller to offer varied experiences to its guests, thus attracting both repeat and new customers.

Local collaborations: Expanding into new areas creates opportunities for local collaborations and community engagement, strengthening the brand’s ties with different regions. It also allows The Hosteller to adapt and innovate based on different market needs and trends, keeping the brand dynamic and relevant.

Striving to build the community and provide social engagement: Recognizing the diverse needs of travellers, the company has spearheaded initiatives to offer personalised experiences. By organising social events, local tours, and interactive activities, The Hosteller creates an environment where guests can connect, enhancing their travel experience.

Strategic hub and spoke expansion plan: The strategic ‘hub and spoke’ expansion strategy into diverse geographical locations attracts a wider customer base. By choosing locations that are varied in nature, The Hosteller appeals to a broad spectrum of travellers.

On the role you see yourself playing in shaping the company’s culture and values

Focus on high quality accommodations that offer comfort: We have consistently pushed to better the product over the years, enhancing the infrastructure, furnishing, amenities and facilities at the hostels, ensuring that quality remains a key factor in customer retention and attracting new guests.

Example: Standardising the design of our bunk beds so that no matter which hostel they step into, they feel the same comfort and convenience.

Leveraging technology to provide hasslefree experiences: We understand the role of technology in modern hospitality and have actively made changes to improve guest experience using technology. The Hosteller provides contactless check in and check out, hands free (Alexa) controlled rooms in several locations, in-house tracking mechanism to gauge campaigns and has a fully functional web concierge app, Glu.

Example: Glu, our online concierge service allows guests to order food, book local activities or rentals, check our in house events, raise housekeeping requests and much more at the click of a button. This service is only available for The Hosteller guests.

Actively seeking customer feedback: We have actively sought and responded to customer feedback. This approach demonstrates a dedication to continually improving service standards and addressing any guest concerns promptly, enhancing overall customer satisfaction.

Example: The Hosteller has built from ground up, its own Online Reputation Management tool that allows the Customer Experience department to swiftly analyse and correct guest concerns.

On The Hosteller planning to utilise its online platform for customer acquisition

Segment	Jan – Dec 2022	Jan – Dec 2023	Jan – Dec 2024 (Projected)
Website visitors	585200	1425000	5000000
Brand reach (in Millions)	80	210	1000+
Reviews	17944	50470	150000+
NPS	80.5	82.8	85

To increase brand reach, here are some strategies The Hosteller will invest in:

Content marketing: The Hosteller plans to continue investing in high-quality, diverse content creation. This includes video travel vlogs, SEO optimised blogs, destination guides, vertical video content, and influencer/creator collaborations. We will also be expanding and becoming regular on our Youtube channel for horizontal style long format content. Organic content has always fetched us great results in terms of age, and interactive displays in high-traffic areas such as airports, train stations, bus stands, cafes, autos and such.

Diversifying ads and introducing display ads: The Hosteller will utilise data driven advertising strategies to increase brand reach via paid methods. This includes targeted ads based on user interests, age and gender demographics, behaviours, and as well as retargeting campaigns to re-engage visitors who have shown interest before.

Brand partnerships: We will soon be introducing an in-house partnerships dept. to form strategic partnerships with other travel brands, lifestyle brands, sports and adventure brands, F&B brands to cross-promote products and reach new audiences with similar interests.

5. What specific operational adjustments or initiatives led to the improvement in EBITDA and Net Margins, and what strategies does The Hosteller have in place to sustain and enhance these margins in the upcoming years?

Factors such as:

Addition in total inventory
Geographical expansion to 10+ states
Technological improvements on the customer acquisition & retention end
Continued flow of capital for expansion led to an overall growth in the GMV
Evenly distributed central operations cost on increased inventory
Better real estate utilisation & yields

Adding ancillary revenue channels leading to the overall increase in ARPC (avg. revenue per customer)website traffic, leads, customer queries, social media shares and SEO optimization. This in turn increases brand visibility and pushes our content organically to non followers and newer audiences.

Influencer marketing: In 2024, The Hosteller will broaden its scope of partnerships and collaborations. We will be collaborating with high ticket Cat A, Cat B and Macro influencers to garner new audiences and increase our social media presence. Modern affiliate marketing is also on the cards. We also have plans to launch a large scale micro influencer campaign to generate interest and leads on the grassroots level.

OOH/DOOH: To complement its online marketing efforts, The Hosteller plans to invest in OOH and DOOH advertising to further enhance its brand visibility. This will include strategically placed billboards, digital sign

March 4, 2024

FEF India Fashion Awards paves for a sustainable future

Mumbai: The world of fashion, which is often associated with glamour and extravagance, is transforming sustainability. As the founder of the FEF India Fashion Awards ( FEF IFA), I’ve witnessed an evolution in the fashion industry and a growing commitment towards environmental and social responsibility. Through the Awards, we not only celebrate the creativity and innovation of the fashion industry but also bring attention to the critical issue of sustainability.

One of the primary ways the fashion industry promotes sustainability is by implementing eco-friendly practices throughout the entire manufacturing process. Fashion brands are increasingly turning to sustainable sources for raw materials, manufacturing, and distribution. This includes using organic or recycled fabrics, reducing waste through efficient manufacturing techniques, and implementing environmentally friendly packaging options.

Another critical component of sustainability in the fashion industry is ensuring ethical labour practices throughout the supply chain. We wish to draw attention and acknowledge the contributions of all stakeholders, including artisans and workers who are the hidden force behind the scenes. Fashion brands can improve the lives of workers and communities by advocating for fair wages, safe working conditions, and respect for human rights.

The fashion industry relies heavily on innovation to drive sustainability forward. From pioneering new materials to developing cutting-edge technologies, fashion brands are constantly looking for new ways to reduce their environmental impact.

Sustainability-focused events and initiatives play an important role in raising awareness about the fashion industry’s environmental and social challenges. Panel discussions, conclave sessions, and awards ceremonies can help industry leaders and influencers educate their peers and the general public about the value of sustainability and the need for collective action.

Finally, collaboration and partnerships are essential for driving sustainability in the fashion industry. Fashion brands can increase their impact and implement holistic solutions by collaborating with stakeholders throughout the supply chain, including manufacturers, retailers, non-governmental organisations, and government agencies. Awards like this help to be a platform for fostering these collaborations and ensuring the industry’s long-term sustainability.

The fashion industry is undergoing a paradigm shift toward sustainability, and it is important to drive this change. The fashion industry can create a more sustainable and inclusive future for everyone by embracing sustainable practices, promoting ethical labour standards, encouraging innovation, raising awareness, and fostering collaboration.

Through such initiatives, we not only celebrate the creativity and talent of the fashion industry but also promote the values of sustainability and social responsibility. Together, we can transform fashion into a force for good, paving the way for a more sustainable and equitable future.

This article has been written by FEF India Fashion Awards, Fashion Entrepreneur Fund & Talent Factory founder Sanjay Nigam,

March 4, 2024
Dextrus and Seven Islands Harley Davidson join forces for Di/Verse Women’s Day Ride

Mumbai: Dextrus, a co-working space, is thrilled to announce a special collaboration with Seven Islands Harley Davidson to celebrate International Women’s Day with an empowering event: the Di/Verse Women’s Day Ride. The event is scheduled to take place on 10 March 2024, starting at 7.30 am, at Dextrus, Lower Parel

The Di/Verse Women’s Day Ride aims to celebrate the spirit of women riders while promoting diversity and inclusivity in the biking community. The ride will kick off from Dextrus in Lower Parel, Mumbai, and will traverse through the vibrant streets of the city, showcasing the strength and determination of women riders.

“We are excited to partner with Seven Islands Harley Davidson and Harley Owners Group to organize the Di/Verse Women’s Day Ride,” said Robin Chhabra, Founder and CEO of Dextrus. “At Dextrus, we believe in empowering women and promoting diversity in all aspects of life. This event is a celebration of women riders and their contribution to the biking community.”

The Di/Verse Women’s Day Ride will culminate at Dextrus, where participants will be treated to a delightful breakfast spread and an opportunity to connect with fellow riders.

“We are proud to collaborate with Dextrus for the Di/Verse Women’s Day Ride,” said, Shekhar Shringare – Director Seven Islands Chapter. “This event not only celebrates women riders but also highlights the importance of diversity and inclusion in the biking world. We look forward to an inspiring and memorable ride.”

Dextrus and Seven Islands Harley Davidson invite women riders from all backgrounds to join them for the Di/Verse Women’s Day Ride and be a part of this celebration of strength, diversity, and empowerment.

March 4, 2024
Ipsos launches InnoExplorer

Mumbai: Ipsos, one of the world’s leading market research companies, powers its suite of innovation solutions with generative AI, enhancing the speed and success rate of innovations.

As part of Ipsos’ journey to augment every stage of the product lifecycle with artificial intelligence, Ipsos is pleased to launch InnoExplorer, a game-changing capability, which has been proven to accelerate innovation cycles from months to days and improve success rates with plus nine per cent higher trial potential for new concepts and plus ten per cent overall liking for new products.

With the power of generative and analytical AI, InnoExplorer enables business leaders, marketers, and research professionals to quickly generate new ideas, concepts, products, and packages, directly from consumers’ unmet needs and accurately predict their potential.

Ipsos’ global service line leader for innovation & product development Virginia Weil has stated: “Grounded in Ipsos’ high-quality data sets, prompt engineering and data science, InnoExplorer represents a new frontier in innovation development – where clients can bring more curiosity, creativity and rigor into their innovation process with the confidence to go further.”

Given the critical role that data plays in training AI models, InnoExplorer is built on unique generative and analytical AI models designed to continuously reflect consumers’ evolving expectations, with:

. High-quality data sets from Ipsos’ vast consumer databases of 150,000 plus concepts and six plus million verbatims.

. Authentic consumer data that is relevant to the product category, representative of the target audience and traceable to avoid hallucinations.

. Tailored prompts, engineered with over 40 years of innovation know-how at every stage of product development.

The solution is readily available in over 90 markets worldwide, with plans for further product enhancements through an agile platform.

March 2, 2024
mCaffeine launches mental health program with Pazcare

Mumbai: In a pioneering move towards building the healthiest workforce, mCaffeine, a trailblazer in personal care, proudly introduces a revolutionary mental health program in collaboration with Pazcare, a renowned employee benefit platform. Recognizing the profound impact of mental well-being on workplace productivity, mCaffeine’s co-founders stress the responsibility of supporting employees to achieve their personal best both at work and in their personal lives.

Mental health is a universal concern that transcends age, gender, ethnicity, status, or location, significantly influencing workplace productivity. To address this, mCaffeine, known for its commitment to innovation, collaborates with Amaha, a leader in the mental health field via Pazcare, to provide essential tools and resources. Amaha, a distinguished partner in this initiative, stands at the forefront with a multidisciplinary team of over 110 mental health professionals, bringing extensive experience and expertise to support clients’ mental health needs.

Central to this initiative, mCaffeine’s employees gain access to free counselling sessions annually, a fundamental resource dedicated to preserving and enhancing mental well-being. This invaluable offering is complemented by a strategic partnership with a cutting-edge mental health app, ensuring employees have continuous access to mental health care resources 24/7. This program is thoughtfully crafted to demolish barriers, making mental health resources readily available for a healthier and more productive workplace.

The program begins with personalised 1-1 Therapy Sessions, available through chat, audio, and video mediums, allowing employees up to 6 sessions per year. Complementing this, the Amaha Self Care Application offers an array of resources, including self-care programs, mood tracking, journaling, bot check-ins, and a peer support feature through communities, all accessible to every employee.

To maintain regular communication and awareness, the program includes the distribution of Newsletters and Awareness Collaterals monthly. This consistent flow of information aims to keep employees engaged and informed about available resources and upcoming events.

Talking about the positive workplace mCaffeine’s HR team stands as a dedicated ally. Employees are not merely encouraged but actively welcomed to reach out to the HR team for any hurdles obstructing their goals. Assuring confidentiality, this initiative strives to create an environment where employees feel secure in sharing their challenges.

A Pinnacle of Commitment:

This initiative signifies more than a mere step; it’s a significant leap in mCaffeine’s unwavering commitment to employee well-being. Beyond the realm of a workplace, it underscores the creation of a supportive community where the mental health of every team member is prioritized and actively supported. This initiative is a testament to mCaffeine’s dedication to fostering an environment where each employee not only thrives but feels genuinely cared for.

“We all have bad days at work, and it’s crucial to recognize the signs when our mental health is at stake. It’s not just a personal matter; it’s a professional one that can affect our ability to be productive. Mental health is often unseen, and reaching out for help shouldn’t be a challenge. With this understanding, mCaffeine is proud to announce a mental health program for employees, in partnership with Amaha and Pazcare, as part of our commitment to fostering a supportive workplace,” said mCaffeine co-founder & CEO Tarun Sharma.

“Statistics say that one in four people suffer from mental health-related problems. Apart from covering secondary & tertiary care, progressive employers like Mcaffiene are standing out by covering their colleagues for mental wellness and overall well-being. We at Pazcare are proud to be enabling the mental health wellness benefit for mCaffeinene employees.” comments Pazcare CEO and co-founder Sanchit Malik.

The introduction of this comprehensive mental health program marks a significant milestone in mCaffeine’s commitment to employee well-being. It reflects the brand’s dedication to creating a supportive and healthy work environment.

March 2, 2024
Fabindia echoed India’s 5F Vision: Pioneering sustainability and inclusion

Mumbai: Fabindia, a homegrown lifestyle brand, upheld India’s 5F vision at the Bharat Tex Global Textile Expo 2024. PM Narendra Modi’s 5F vision encapsulated a holistic approach to the textile industry, integrating sustainability, innovation, and global competitiveness. Fabindia has been at the forefront of this movement, driving positive change across the entire value chain since its inception in 1960.

Showcasing the vibrant tapestry of craftsmanship and celebrating Indian textiles in various forms — for apparel and home, under its ESG campaign ‘Designed for Impact – Community, Process and Products’. Steeped in Indian heritage, and culture and strengthened by sustainable practices, the brand is rooted in finding new methods of recycling and upcycling — spanning from exquisite home furnishings to timeless apparel pieces.

“At Fabindia, we are deeply committed to upholding India’s 5F vision as outlined by PM Narendra Modi,” stated Spokesperson, Fabindia. “Through our participation at the Bharat Tex Global Textile Expo, we aimed to celebrate the unparalleled craftsmanship of Indian artisans while highlighting our relentless pursuit of community development and innovation across all aspects of our business. With each thread, we seek to revive not just the colours of India’s rich culture but also the values that can guide us towards a more mindful and eco-conscious future. This Expo is a unique opportunity to share Fabindia’s journey over the decades, presenting sustainability initiatives to the world.”

Fabindia’s presence at the expo was designed to be an immersive experience, that demonstrated various offerings by the brand in both apparel and home collections. From mesmerizing handblock prints to elegant embroideries to magnificent weaves — the brand is committed to its eco-conscious processes and its groundbreaking initiatives aimed at empowering over 55000 artisans across various clusters.

FabHome’s collection consists of Panja Dhurries which are exquisite handwoven rugs, timeless Upholstery options, exquisitely crafted Curtains and Cushions that are perfect to add character to any space. This exhibit also presented Fabindia’s unique offerings, ‘Shunya’ and ‘Punh’ that have been up-cycled from discarded single-use plastic bottles and fabric leftover from production respectively. These ranges served as a testament to Fabindia’s ongoing efforts to create a positive impact on both society and the environment at large.

The Bharat Tex Global Textile Expo 2024 provided an unparalleled platform for industry leaders, policymakers, and stakeholders to come together and shape the future of the textile sector. Fabindia’s participation underscored its unwavering commitment to driving sustainable growth and promoting India’s rich textile heritage on a global scale.

March 2, 2024
Noida International Airport Awards Laqshya Media Group exclusive advertising contract

Mumbai: Noida International Airport (NIA) has selected Laqshya Media Group for an advertising contract, which grants exclusive rights for advertising placements both inside the terminal and on the landside. Under the agreement, the airport will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats.

This blend of modern advertising mediums with traditional themes will create a vibrant and cohesive environment where diverse brands converge under a unified design philosophy. The collaboration will provide innovative advertising solutions to brands while ensuring a seamless travel experience for travellers.

Speaking on the occasion, Noida International Airport chief executive officer Christoph Schnellmann said, “With this partnership with Laqshya Media Group, we’re embracing the opportunity to curate an engaging and immersive environment that captivates and engages travellers. Laqshya Media Group brings a wealth of experience in innovative and interactive advertising mediums, and together, we strive to evoke emotions, spark curiosity, and enhance the overall travel experience at Noida International Airport.

“Our partnership with Noida International Airport underscores our commitment to delivering innovative advertising solutions that resonate with passengers and enhance their airport experience. We are well-equipped to create impactful and innovative advertising infrastructure that drives results and elevates brand visibility; Laqshya Media Group is dedicated to optimising brand visibility and engagement among premium international and domestic passengers as they navigate the airport from arrival to departure. By strategically placing advertisements along passengers’ journey paths, Laqshya ensures maximum exposure and impact for its clients’ brands, effectively capturing the attention of the airport’s discerning audience.” said Laqshya Media Group managing director Alok Jalan.

He further added, “With this latest advancement, Laqshya Media now possesses advertising rights at three prominent airports: Noida International Airport in the NCR region, Rajiv Gandhi International Airport in Hyderabad and Cochin International Airport. We also maintain a widespread presence nationwide across traditional and innovative media platforms.”

Noida International Airport will combine Indian culture and hospitality with Swiss technology and efficiency to develop a modern, user-friendly design, inspired by India. The first phase of the airport, featuring one runway and one terminal, will have the capacity to handle traffic of 12 million passengers annually. Upon completion of all four development phases, the airport will be able to cater to 70 million passengers per year.

March 2, 2024
Women’s Day special: Budget-friendly buys to pamper the woman in your life

Mumbai: Celebrate Women’s Day by treating the special women in your life to nourishing hair care essentials. Given below is a hand-picked selection of hair care products like hair oils and styling serums that will make her hair look gorgeous and healthy. Ideal for women who value practical and effective hair care, these budget-friendly gifting options are a heartfelt way to express your love and appreciation, this Women’s Day.

For salon-smooth hair – Livon Anti-frizz Serum: This on-the-go product by Marico goes beyond regular hair care. Livon Anti-frizz Serum is your trustworthy hairstyling companion, suitable for all hair types. Enriched with Vitamin E and Argan Oil, Livon instantly cuts through frizz and gives you salon-smooth hair with an ultra-glossy finish. It helps tame the frizz giving you the perfect opportunity to flaunt your hair and style it for a perfect occasion. So, make this product a part of your hair styling routine and step out with the confidence of a salon-finished look, always! Livon Serum is available in 20ml, 50ml & 100ml bottles at leading department stores and on e-commerce websites like Amazon, Myntra, Nykaa and Flipkart. Also, there is a Livon for every hairstyling need.

For hair with natural long-lasting shine – Parachute Advansed Jasmine Hair Oil: We all want hair that not only looks beautiful but also radiates a healthy shine. Parachute Advansed Jasmine Hair Oil is a non-sticky, lightweight hair oil. Enriched with vitamin E, it helps reduce hair damage and repairs and strengthens your hair thereby restoring the natural, long-lasting shine your hair deserves. This product combines the goodness of Coconut hair oil with the soothing aroma of Jasmine, resulting in an enchanting scent that soothes the senses, leaving you feeling refreshed. Parachute Advansed Jasmine Hair Oil is now available in 45ml, 90ml, 190ml, 300ml, 400ml and 500ml bottles at leading department stores and on e-Commerce websites like Flipkart and Amazon.

For soft hair that gives you the freedom to style as you wish – Parachute Advansed Aloe Vera Enriched Coconut Hair Oil: Super soft, nourished hair is the key to expressing your unique personality. Parachute Advansed Aloe Vera Enriched Coconut based Hair Oil, a lightweight & non-sticky hair oil, is just what you need. The nourishment of Coconut and the conditioning benefits of Aloe Vera give you soft hair that give you the freedom to style and wear your hair just the way you want to, with utmost ease. Parachute Advansed Aloe Vera Enriched Coconut based Hair Oil is available in 90ml, 150ml, 250ml, and 400ml bottles at leading department stores and on e-Commerce websites like Amazon and Flipkart.

For nourished hair – Parachute Advansed Gold:

Parachute Advansed Gold Hair Oil, enriched with the goodness of Coconut has the unique ability to go up to 10X deep and provide your hair with the superior nourishment that it needs, giving you truly beautiful hair. And hair that is nourished from within has a life force of its own. So, choose only the best that your hair truly deserves. Parachute Advansed Gold Hair Oil is now available in 90 ml, 190 ml and 400 ml bottles at leading department stores and on e-commerce websites like Amazon, Nykaa and Flipkart.

For long, thick and black hair – Parachute Advansed Sampoorna:

If you believe in giving nothing but the best nourishment to your hair, then start regularly oiling your hair with Parachute Advansed Sampoorna. This all-encompassing hair oil with the goodness of 5 exceptional herbs such as Hibiscus, Curry leaves, Methi, Amla and Aloe combined with the goodness of Coconut is here to give you long, thick and black hair. Parachute Advansed Sampoorna is now available at all leading retail outlets across Tamil Nadu and Karnataka. It is also available on e-commerce websites like Amazon and Flipkart.

For longer, stronger, and healthier hair – Parachute Advansed Onion Hair Oil:

If you’re looking to prevent hair fall and hair thinning, Parachute Advansed Onion Hair Oil is exactly what you need. Enriched with two – the goodness of Coconut and the power of Onion, it helps your hair grow longer, stronger, and healthier. Onion extract is rich in antioxidants that promote hair growth. Coconut is loaded with vitamins, triglycerides, and natural polyphenols that provide deep nourishment to hair. Parachute Advansed Onion Hair Oil is available in 200ml bottles at leading department stores and on e-commerce websites like Amazon and Flipkart.

For strong and beautiful hair: Nihar Naturals Hair Oil

Now you can get thick & beautiful hair with Nihar Naturals Hair Oil which consists of Coconut, Methi and Jasmine. Coconut and Methi have vitamins & nutrients that make hair thick, strong, soft & shiny. Jasmine extracts give a pleasing fragrance to your hair. Nihar Naturals is a light, non-greasy hair oil, just right for beautiful hair. Nihar Naturals Hair Oil is available in 90ml & 200ml bottles in all leading outlets across West Bengal.

For damage repair – hair & care: The all-new Hair & Care Pro Blend Damage Repair Oil & Shampoo is a remarkable blend of three natural ingredients – Avocado, Aloe Vera & Olive Oil – that help protect your hair from the potential damage caused by styling heat, colouring, chemicals and pollution. Say no to hair damage seen in the forms of hair breakage, frizz & split ends, making hair look dull & rough. With regular use, this repairs up to 100% Damage*! Avocado fortifies hair strands, enhancing overall hair health, while Aloe Vera provides deep conditioning and reduces dryness & hair fall. Olive oil, known to be rich in Vitamin E and antioxidants, provides strong and nourished hair. Hair & Care Pro Blend Damage Repair Oil & Shampoo will be available in a combo of 300 ml+300ml, on leading e-commerce websites like Flipkart & Amazon.

*Refers to surface damage. Based on lab studies on hair breakage vs untreated hair.

March 2, 2024
73 per cent urban Indians see Ram Temple consecration boosting BJP/NDA vote bank: Ipsos IndiaBus Ram Temple Perception Poll

Mumbai: The consecration ceremony of the Ram Temple in Ayodhya was held on 22 January 2024. PM Narendra Modi was present at the temple and about 7,000 devotees including celebrities and prominent figures in society were present, who were there by invitation.

A lot has been written about the timing of the opening with general elections coming up this year. What are the views of the common man? Ipsos, a leading global market research conducted a survey among urban Indians to capture their views on how they perceive this grand opening of the temple. Overall, 73 per cent of the respondents polled believe the construction of the Ram Temple in Ayodhya will influence votes in favor of the BJP/ NDA in the upcoming General Elections. Similar views were pronounced among students (80 per cent), east (86 per cent), north (80 per cent), tier 1 (79 per cent), tier 3 (77 per cent), west (74 per cent), women (74 per cent), low education (74 per cent), high education (71 per cent), men (71 per cent), SEC A (69 per cent), tier 2 (62 per cent) and slightly lower among south (51 per cent) respondents.

Ram Temple in Ayodhya = Economic gains for Uttar Pradesh?

Overall, 77 per cent of those polled hold the view that the new Ram Temple in Ayodhya will boost economic gains for Uttar Pradesh. Across demographics the respondents polled held this view and agreed. East zone (91 per cent), north zone (89 per cent), west zone (80 per cent), 45 plsu age group (81 per cent), 18-30 years (78 per cent), 31-45 years (73 per cent), SEC B (81 per cent), SEC C (77 per cent), students (81 per cent), males (79 per cent), females (75 per cent) etc. The view was also endorsed by tier 1 (79 per cent), metros (78 per cent), tier 1 (79 per cent), tier 2 {76 per cent), tier 3 (75 per cent), low profile (79 per cent) and high profile (71 per cent). Only 45 per cent in south felt the temple will lead to economic gains for Uttar Pradesh.

Commenting on the findings of the survey, Ipsos India group service line leader, public affairs, corporate reputation, CSR and ESG Parijat Chakraborty said, “The Ram Temple in Ayodhya will influence the vote bank in favour of the BJP/ NDA is the dominant view. This view is being supported by more number of respondents across demographics. For south zone we see polarization of views. Likewise the Ram Temple giving a fillip to economic gains for the state of UP was universally endorsed across cohorts. Only south zone was polarized. New fancy trains, airport, and improved infrastructure in Ayodhya will finitely bring devotees to the holy city and increase tourism and economic benefits.”

Ram Temple opening – a religious event or political event

Overall, we see divided views – 51 per cent perceive it as a religious event; 16 per cent say it is a political event, while 26 per cent believe it is a religious cum political event and seven per cent were undecided. South zone was most divided with 24 per cent calling it a religious event, 35 per cent said political event, 24 per cent said both (religious and political), while 17 per cent were undecided. 66 per cent respondents in tier 3 called it a religious event and likewise for north zone (65 per cent) said it is a religious event.

“Perceived largely as a religious event, though its linkage with politics cannot be ignored,” added Chakraborty.

Methodology:

Ipsos IndiaBus is a monthly pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200 plus respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, Tier 1, Tier 2 and Tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have a city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average.

March 2, 2024