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Category: MAM

  • Revaa and Hilton Garden Inn New Delhi Saket partners for Her Gourmet Vitality

    Revaa and Hilton Garden Inn New Delhi Saket partners for Her Gourmet Vitality

    Mumbai: In the spirit of celebrating Women’s health month, Revaa, a women’s hygiene and wellness brand, has partnered with Hilton Garden Inn, Saket, New Delhi, to proudly present an initiative named “Her Gourmet Vitality.” As an ode to the women who inspire and nurture us, “Her Gourmet Vitality” will showcase a specially curated menu at the renowned India Grill at HGI Saket. From March 8 to 24, 2024, guests can indulge in delectable dishes dedicated to promoting holistic wellness and mindful eating, especially tailored to women’s needs.

    The menu features locally sourced ingredients such as Ashwagandha, Shatavari, Kale, Triphala, Saku Tuna, Wild Yam, and many more known for their health benefits. Each dish is designed to cater to the nutritional needs of women, especially focusing on hormonal, emotional, appetite, and digestive challenges.

    Commenting on the collaboration, Revaa founder Mahipal Singh said, “At Revaa, we believe in the power of wellness to transform lives. Our partnership with Hilton Garden Inn New Delhi, Saket for ‘Her Gourmet Vitality’ is a testament to our shared vision of creating spaces where health and indulgence coexist beautifully. Together, we’re not just offering products or experiences; we’re nurturing a lifestyle where every woman’s health, comfort, and style take center stage. This partnership is more than an initiative; it’s a movement towards embracing a holistic approach to wellness, where every meal, every product, and every moment is an opportunity for empowerment and rejuvenation. Here’s to a future where female health and hygiene are not just discussed but celebrated in every aspect of our lives.”

    Hilton Garden Inn New Delhi/Saket general manager Joyjit Chakravorty said, “Her Gourmet Vitality transcends the typical Women’s Day promotion—it is a dedicated endeavor aimed at addressing the prevalent health concerns that women face today. With a sharp focus on issues such as hair care, weight management, skincare, breast cancer awareness, bone density, menstruation, menopause, and its side effects, our initiative is about steering women’s wellness and well-being through the power of nutrition. We invite women to step out of their mundane routine and join us in the restaurant for an enriching experience. Our culinary team is passionate about using unique ingredients that are not only flavorful but also beneficial for health like Shatavari, Lemongrass, Mole, Avocado, Flaxseed, and Ashwagandha, among others. Our beverage selection is equally thoughtful, with concoctions infused with Moringa, Turmeric, Aloe Vera, Chamomile, and more. Her Gourmet Vitality is more than just an event—it’s a one-of-a-kind experience.”

    In addition to the delicious offerings, “Her Gourmet Vitality” will include interactive sessions and workshops led by nutritionists, and health experts. These sessions will provide valuable insights into women’s wellness and the importance of mindful eating.

  • 600 plus attendees to attend Unstop’s Talent Meet 2024

    600 plus attendees to attend Unstop’s Talent Meet 2024

    Mumbai: Unstop, the talent discovery, engagement, and hiring platform for students and graduates, is conducting the Unstop Talent Meet 2024 on 20th March at Taj Yeshwantpur, Bengaluru. The event shall bring together HR leaders, university partners, and students to address the one thought driving the ever-evolving HR landscape – what’s the future of talent hiring?

    Unstop Talent Meet 2024 is expected to have 600 plus attendees, 300 plus organisations, 25 panel speakers, and seven plus speaker sessions. Rahul Subramanian is set to host the event in his unique engaging style. Industry leaders including Deloitte partner Nathan SV; People Strong group CEO Pankaj Bansal; PwC partner Padmaja Alaganandan; Adani Group global chief human resource officer Vikram Tandon will be present at the event. A unique series of discussions titled Talent Talks will provide insights into employer branding, talent assessment and share secrets to hire ‘right’. Speakers from brands such as Marico, Air India, ITC, Mondelēz, L’Oreal, Lenovo, Ather, and many more, shall participate in the Talent Talks.

    The event will see the release of the much awaited Unstop Talent Report 2024 based on the views shared by students, HR leaders and university partners. The report will reveal insights into Talent Discovery, Engagement and assessments. Burning questions such as who is hiring now and how to bridge the skill gap to help students land their dream jobs shall be answered in the report.

    The Unstop employer branding tracker will be released with the dream employers list in various categories as voted and curated by students. Alongside this, students will be recognized for their performance and participation in competitions all year long through the Unstop Talent Awards 2024.

    Unstop founder and CEO Ankit Aggarwal said, “We are pleased to announce Unstop Talent Meet 2024, formerly called the Unstop Campus Hiring Meet. It is the biggest platform of its kind for students, graduates, HR leaders, and industry experts to come together, share insights, and explore opportunities. We invite HR leaders, university partners and students to come together and unlock possibilities on the playground of opportunities.”

    The event saw 300 plus HR leaders, 180 plus organisations, 50 plus universities, 20 plus panellists last year.
     

  • The power of networking in business and forging meaningful connections

    The power of networking in business and forging meaningful connections

    Mumbai: Networking is a crucial skill for success in business. It allows you to build relationships, get introduced to new opportunities, and gain insights and advice from others. However, networking effectively goes beyond just showing up to events and collecting business cards. It’s about creating and nurturing mutually beneficial connections. Here are some tips on utilising the power of networking and forging meaningful relationships in business:

    Focus on giving first, not just taking

    The most effective networkers approach relationships with a generous mindset. Look for ways you can offer value to others through your expertise, connections, or support. Help make introductions between people in your network who would benefit from knowing each other. Share interesting articles, tips, or other useful information with your contacts. Don’t just look at what someone can do for you.

    Build rapport and trust  

    Take time to establish rapport with key contacts. Get to know them personally beyond just professional titles. Build trust by being reliable, honest, and showing interest in who they are as individuals. Follow through on commitments you make and recommend others only if you truly believe there is a good fit. The stronger the rapport, the more willing contacts will be to help you out.

    Stay visible and connect regularly

    Don’t just reach out to your network when you need something. Maintain regular contact to nurture relationships over time. Periodically send updates on your latest projects, make phone calls to catch up, and connect face-to-face when possible. Look for opportunities to provide value to others along the way. The more engaged you are, the more likely your contacts will think of you when an opportunity arises.  

    Listen and ask thoughtful questions

    When connecting with new contacts, practice active listening skills. Learn about their experience, interests, challenges, and goals. Then engage them with thoughtful, open-ended questions to uncover areas where you may be able to collaborate, make helpful introductions, or support them in other ways. Take a genuine interest.

    Expand your circles

    Look for opportunities to meet new people and add fresh connections to your pipeline. Attend industry events, conferences, and seminars that put you in front of different audiences. Engage fellow attendees before and after events. Follow up afterward to continue the conversation. Over time, you will organically build an expanded, diverse network.

    Create win-win opportunities

    The most meaningful connections are grounded in finding mutual benefits. When you successfully bring together the right people or resources, you add value for everyone involved. Brainstorm creative ways to generate these win-win scenarios that allow you and your contacts to help each other move forward. This could include job opportunities, speaking engagements, new client introductions, press exposure, funding connections, or beneficial partnerships.

    In business, who you know is very important. But it’s the strength and reciprocity within those relationships that generate the greatest returns. Be strategic and thoughtful about cultivating your network. The more you can forged meaningful connections based on trust and generosity, the further it will take you.

    The author of this article entrepreneur and RiSAA IVF and CEO Dr Saarthak Bakshi.

  • MikasaPly from the house of Greenlam Industries launches its first digital campaign

    MikasaPly from the house of Greenlam Industries launches its first digital campaign

    Mumbai: Greenlam Industries, a surfacing solution brand, has introduced its first digital campaign for its flagship brand- MikasaPly. The campaign will be promoted in the five different states of South India- Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka along with Goa and Puducherry.

    In a market inundated with various options for home interiors, selecting the right choice of plywood selection can often be overwhelming. Addressing this common dilemma, the brand film tackles the prevalent issue consumers face when trying to select the right product in a saturated plywood market. It showcases a couple’s quest to find the perfect plywood for their cupboard, which is frequently interrupted by a character who humorously depicts the confusion in decision-making. The film culminates with the couple revealing MikasaPly – The No Nonsense Ply, a clear and efficient solution that simplifies the selection process.

    Links to the films:  

    1   Hindi:

    2   Kannada:

    3   Malayalam:

    4   Tamil:

    5   Telugu:

    The film has been released in five different regional languages- Hindi, Kannada, Malayalam, Tamil, and Telugu across prominent platforms like YouTube, Google Display Network, and Sun NXT (OTT platform).

    Expressing her thoughts on the digital campaign, Parul Mittal, Director, Greenlam Industries, said, “With the release of the digital film for our plywood brand ‘MikasaPly, we aim to lay emphasis on the convenient solution of using ‘The No-Nonsense Ply’ for all interior needs due to its superior quality craftsmanship and durability. The ‘No Nonsense’ Ply is designed to deliver the finest product by selecting the best wood for the manufacturing of plywood.  Our goal is to deepen our connection with specifiers, carpenters, contractors, end consumers and solidify our brand’s presence in plywood and allied product categories in South India. The addition of plywood to our diverse product portfolio marks a significant step towards our ambition of becoming the leading player in the wood panel industry”.

  • Victorinox India welcomes the IDCA team to their Gute Reise store in Aerocity, New Delhi

    Victorinox India welcomes the IDCA team to their Gute Reise store in Aerocity, New Delhi

    Mumbai: Victorinox, maker of the original Swiss army knife, welcomed the India Deaf Cricket Association Team to their Gute Reise Store in the national capital to wish them luck before they proceeded to Sharjah for the World Cup 2024.

    A tour of the store included a stop at the history wall, where all the players were fascinated to discover the 140-year-old legacy of Victorinox, a fourth-generation family-run company. Fun and camaraderie presided over high tea, hearty laughter, and huge smiles.

    Victorinox India chief marketing officer – brand & country head – watch Debraj Sengupta, presented the IDCA Team with personalized Swiss Army Knives to be prepared for any circumstance and outfitted the players with suitcases for their journey.

    Present on the occasion at the store along with the team were:

    •    Victorinox India CMO Debraj Sengupta
    •    Victorinox India VP PR communication Priyanka Sippy
    •    IDCA president Sumit Jain
    •    IDCA patron Reena Jain Malhotra
    •    IDCA CEO & brand custodian Roma Balwani
    •    IDCA vice chairman Vineet Malhotra
    •    IDCA secretary Ajay Kumar

    Victorinox India chief marketing officer – brand & country head – watch Debraj Sengupta said, “Victorinox is very honoured to welcome the IDCA Team to the Gute Reise Store at Worldmark, Aerocity, New Delhi. We hope our products empower them on their journey and we wish them the absolute best for the World Cup!”

    On the occasion, IDCA CEO & brand custodian Roma Balwani said, “IDCA India team is delighted to collaborate with Victorinox India as our support partner for the IDCA India team participating in the DICC T 20 World Cup 2024, UAE in Sharjah. The teams are very thankful for the opportunity to visit to their store at Worldmark, Aerocity. It was a special occasion as the leadership team felicitated our national team with their signature Swiss knife engraved with their names & also gifted all players suitcases which they will all carry during their travel to Sharjah.”

    She added, “We hope to have a long-term collaboration with the brand, which will motivate our teams and help promote diversity and inclusion for disability sport specially cricket.”

    The Indian Deaf Cricket team will participate in the Deaf International Cricket Council (DICC) T20 Champions Trophy 2024 to be held in Sharjah (UAE) from 6 to 12 March 2024. Teams from six countries — India, Australia, Bangladesh, Pakistan, South Africa and Sri Lanka — will compete at Vision Cricket Center, Sharjah, UAE to win the title of world champion.

  • Okaya EV introduces Ferrato

    Okaya EV introduces Ferrato

    Mumbai: Okaya EV, an electric two-wheeler manufacturing company, has unveiled “Ferrato” – a brand for its premium electric two-wheeler products. Ferrato’s customer experience centres will start operations with a new product portfolio, focusing on high-end models. Pushing the boundaries of innovation, Ferrato is all set to redefine the electric two-wheeler landscape by ensuring that each product not only provides an exhilarating ride but also exudes intelligence, strength, and power.

    In the fiscal year 2024–2025, Ferrato will unveil a range of high-end two-wheelers, comprising three electric motorcycles and one electric scooter. The brand is focusing on targeting customers who are passionate about innovation and technology.

    Commenting on the new brand, Okaya Electric Vehicles managing director Dr Anshul Gupta said, “Ferrato’s establishment aims to provide a premium experience to consumers and marks a significant milestone for Okaya EV as we continue to expand our footprint in the sustainable mobility landscape. With a dedicated team overseeing sales, customer operations and service centres, we plan to establish over 100+ partners for Ferrato, focusing on positioning it as a premier choice for discerning riders seeking the perfect fusion of passion and performance.”

    In line with the commitment to innovation and customer satisfaction, Ferrato will maintain a separate network within Okaya’s extensive dealer network, ensuring customers receive an exclusive range of models and unparalleled service. The brand’s focus on delivering a unique riding experience will be reflected in its product offerings, promising an exciting blend of performance, style and intelligence.

    As Ferrato embarks on this thrilling journey into the premium segment, it invites enthusiasts, partners and adventure-seekers to join the ride towards a future where every riding experience becomes a celebration of power, strength, and intelligence.

  • Swizzle gets a seed funding boost to bolster its Mocktails’ range

    Swizzle gets a seed funding boost to bolster its Mocktails’ range

    Mumbai: Bengaluru-based new-age beverage startup Swizzle – pioneering provider of Made-in-India mocktails crafted entirely with natural ingredients – has announced raising an undisclosed amount in seed funding from multiple angel investors. The recently-concluded equity-based seed investment round was led by Swizzle’s existing investor Mrs. Monika Rao, and witnessed participation from another prior investor Dr. Akshay Singhal, Founder & CEO, of Log9 Materials; while the new investors of this round include Deepak Gambhir and Sri Harsha Thota. Swizzle had, back in 2022, raised its first funding round, the proceeds from which has been spent by the startup towards product development and obtaining product-market fit. Till date, the startup has raised cumulative funding of over Rs one crore.  

    The newly acquired seed capital shall enable Swizzle to promote its exciting new range of premium canned mocktails on a grand scale in the near future. Moreover, the startup plans to use the funds towards team building (hiring skilled and talented people across sales, distribution, marketing, and other roles), inventory enhancement (building up more inventory to increase in-store product availability and meet surging demand), quality control (maintenance of premium, high-level standards across the production value chain), and expansion of its distribution network (optimizing logistics, partnerships, and systems in order to ensure smooth and widespread availability of Swizzle mocktails, especially on the retail side). Additionally, a significant portion of these funds shall also be allocated towards marketing and brand-building initiatives such as online and offline campaigns, pop-ups and events, branded packaging and collateral creation, and so on, with the end-goal of increasing brand awareness and reaching a wider potential user base.  

    Speaking about the fundraise, Swizzle co-founders Vrinda Singhal and Deepender Singh said, “We are super excited to announce our latest seed fundraise, which marks a pivotal milestone in Swizzle’s journey, and catalyses our mission of revolutionizing the beverage industry in India. It allows us to introduce our line-up of refreshing mocktail products to a wide audience across both the B2C and B2B segments, and establish a strong presence across retail locations. By August 2024, we aim to be accessible in more than 1000 locations and plan to extend our reach to several new cities across the nation, thus bolstering our distribution network. And the latest funds raised shall play an instrumental role in achieving this goal through implementing effective marketing and go-to-market strategies, thereby propelling us forward to experience accelerated growth in the years to come, and helping us become the preferred choice for more and more beverage enthusiasts across India.”

    Rao said, “Swizzle has demonstrated a unique ability to innovate and bring to market a range of high quality mixers. Their revamped hip and cool branding and packaging will help them scale and acquire the upwardly mobile young customer base across Tier 1 cities. This category is still young and favours ready to consume innovative products. Swizzle is placed uniquely to capture this market segment”.
     

  • IAS expands MFA AI solution with ad clutter detection innovation

    IAS expands MFA AI solution with ad clutter detection innovation

    Mumbai: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its Made for Advertising (MFA) AI-driven solution. With this enhancement, IAS now provides advertisers with the first solution that can measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process.

    MFA sites are web pages built to conduct ad arbitrage and feature low-quality content (e.g. spam sites, or ad farms) created solely to serve ads, whereas Ad Clutter sites feature high ad density and high ad-to-content ratio, leading to lower performance. As opposed to a static exclusion list, IAS uses advanced machine learning technology and additional signals built into IAS’s core platform to intelligently identify MFA and Ad Clutter sites.

    “With the proliferation of MFA, global advertisers need safeguards to avoid ad arbitrage and low-performing, high-ad-density sites while optimizing for media quality and performance,” said Lisa Utzschneider, CEO of IAS. “We’re proud to offer the industry’s first pressure-tested solution for detecting and avoiding MFA and Ad Clutter sites at scale while also preserving the flexibility to reach audiences across a diverse range of publishers.”

    According to the ANA’s recent Programmatic Media Supply Chain Transparency Study, MFA websites counted towards 21% of study impressions and 15  per cent of ad spend, illustrating a significant opportunity for advertisers and agencies to better understand where their impressions are delivered and to optimize away from MFA sites to reduce media waste. IAS analysis from over 40 global agencies and brands found traffic served on sites classified as non-MFA has a 278 per cent better conversion rate than traffic served on sites classified as MFA. Further analysis by IAS found that quality media was more cost-efficient than sites classified as MFA, delivering lower cost-per-conversion by 63 per cent.

    The IAS MFA Measurement and Optimization solution supports the ANA’s definition of MFA and has been trained against Sincera’s deep library of metadata along with Jounce Media’s widely adopted list of MFA domains. The solution leverages supply chain data and IAS-measured site characteristics including ad-to-content ratio, total number of ads, auto-refresh ads, refresh rate, traffic source, and autoplay video ads to report on MFA Ads, MFA Rate, Ad Clutter Ads, and Ad Clutter Rate.  

    “The industry should not conflate Made For Advertising supply with other forms of low-quality advertising experiences. MFA publishers operate an ad arbitrage business model that has no place in the programmatic supply chain,” said Chris Kane, President, Jounce Media. “Separately, media companies that produce original content and attract organic visitors sometimes engage in aggressive monetization techniques that dilute the value of advertising. By clearly distinguishing MFA supply from ad clutter, IAS is giving media buyers the tools they need to make informed decisions about inventory quality.”

    By partnering with IAS, publishers can also garner greater insight into their inventory with solutions for how to improve quality and drive greater engagement with advertisers. Publishers identified as MFA or Ad Clutter will also have greater visibility into their inventory quality. IAS MFA measurement promotes a healthier media ecosystem by enabling publishers to improve the quality of their properties and drive greater engagement with their advertisers.

    IAS’s MFA AI-driven site Measurement and Optimization solution expands on the beta announced in Q4 2023 and will be available globally beginning in Q2 2024. For more information on how IAS is identifying and combating MFA sites, visit: How Marketers Can Detect and Avoid Made-for Advertising Sites.

  • Tonic Worldwide launches ‘Craft’

    Tonic Worldwide launches ‘Craft’

    Mumbai: Tonic Worldwide – a digital-first creative agency, has announced the launch of ‘Craft’ – a community platform that recognises the relevance of craft, celebrates creative work and helps budding talent with the resources to succeed.  

    In an era marked by relentless technological advancements the creative industry finds itself increasingly detached from their craft. The leadership at Tonic Worldwide found the need for an industry-wide initiative – a first-of-it’s-kind platform that unites creatives from advertising, filmmaking, branding, product design, animation, visual FX, web design and other commercial creative mediums to share knowledge and collaborate to keep the crafts alive. The platform is anchored by three main pillars:

    ●    Spotlight: This segment showcases case studies across advertising, branding, product design, filmmaking, animation, visual FX, web design and other creative mediums. The idea is to question creativity and its subsequent creations in turn creating knowledge hubs and pools for talent to upskill and excel.

    ●    Stage: Get access to learn from the best in the industry through masterclasses, round tables and quick tutorials, which empower creatives with the resources to succeed. Experts dissect their craft for budding and professional creatives to absorb and adopt.

    ●    Studio: The platform organizes workshops, designathons, writer retreats, filmmaking sessions,  hackathons, and other events which serve as incubators for creativity, enabling participants to bring their ideas to life while providing brands and communities with fresh, innovative perspectives.

    Speaking on this initiative, Tonic Worldwide founder & CEO Chetan Asher said, “The technological advancements have been rapidly changing the way we perceive craft. Here is a platform where  craftswomen and men come together to focus on the basics, learn from each other’s process and collaborate with the ecosystem that includes advertising, marketing, communication and other commercial creative mediums”.

    Head of Craft & chief curator Ashwin Dutt Ponamgi added, “A craftsperson lives for the process, and not just the outcome. If you notice, there are many innovative and groundbreaking pieces of work that go unnoticed. It has become increasingly important to create a community that shares the love for their craft, celebrates various art forms and sustains old techniques. We aim at lauding good work, engaging creatives in community events, and imparting knowledge through curated workshops”.

  • Madchatter Brand Solutions joins forces with MetaMorph as PR partner for Chhalaang 2.0

    Madchatter Brand Solutions joins forces with MetaMorph as PR partner for Chhalaang 2.0

    Mumbai: Madchatter Brand Solutions, an integrated communications firm, proudly announces its strategic alliance with MetaMorph, a 360° HR Advisory firm as the official PR Partner for the revolutionary initiative, Chhalaang 2.0, India’s largest Women-only Hackathon. Scheduled for April 6th, 2024, at the venue partnered with Microsoft for Startups in Bengaluru, Chhalaang 2.0 is poised to be the epitome of women’s empowerment in the tech sphere. Participating in this groundbreaking event are esteemed brands, with Gameskraft as the title sponsor, and other participants including Bureau, Groww, Veera, and DMI Finance.

    With a mere 10 per cent of the Indian tech workforce currently comprising women, the urgent need for dedicated initiatives to boost this number is indisputable. Chhalaang, MetaMorph’s flagship program, emerges as a powerful catalyst to elevate women’s participation in the Indian tech workforce. Building on the triumph of its inaugural season, which saw a remarkable 5,000 applicants and 250+ women participating, Chhalaang 2.0 is set to make an even more resounding impact, projecting over 10,000 applicants and welcoming more than 500 women on the final day.

    A stellar panel of judges, featuring Yubi chief data officer Mathangi Sri Ramachandran; Licious chief product & technology officer Ajit Narayanan; Swiggy AVP, new initiatives Shivangi Srivastava, Atlassian head of engineering for commerce Sonia Parandekar, and Plum co-founder Saurabh Arora, will preside over the hackathon, ensuring fairness and expertise in the selection process. The hackathon offers participants the chance to win from a prize pool worth up to Rs 8 lakhs, sponsored by Plix, Plum, Luzo, Frido and Purplle.

    Madchatter Brand Solutions founder Rachna Baruah expressed enthusiasm about the collaboration, stating, ‘We are thrilled to partner with MetaMorph for Chhalaang 2.0. This hackathon represents a powerful initiative towards fostering diversity in the workforce. We believe in the potential of this platform to bring about positive change and provide deserving women with the recognition they deserve in the tech workforce.

    MetaMorph founder partner Sanam Rawal & MetaMorph core team member heading acquisition & diversity initiative Swati Gupta said, “Chhalaang is not just a hackathon; it’s a movement to reshape the narrative for women in technology. Our collaboration with Madchatter Brand Solutions reinforces our commitment to amplifying the impact of Chhalaang 2.0. Together, we aim to inspire, connect, and propel women in tech towards new heights.”

    GamesKraft founder Prithvi Raj Singh said, “Since inception, we’ve supported Women Krafters in pursuing their career aspirations. Partnering with MetaMorph’s Chhalaang 2.0 elevates our commitment as we host talented women coders, shaping the future of tech. Krafterhood thrives on diversity and inclusion, and this is just the beginning!”

    Registration link to Chhalaang 2.0: http://tinyurl.com/inmail1.