Category: MAM

Love Depot launches digital campaign to deliver every desire

Mumbai: Love Depot, a leading sexual wellness superstore in India, owned by legacy healthcare brand TTK Healthcare, unveils its latest campaign accentuating the brand’s three customer-focused values which are – making products available across all demographics of pleasure seekers, improving accessibility by ensuring choice of delivery, privacy during the shopping journey and lastly, suiting all pockets with affordable and luxe range of products.

Showcasing diverse demographic profiles and narratives, the campaign consists of four films featuring Love Depot as a brand that promotes inclusivity, by offering something for everyone, irrespective of where they are in the journey of exploring pleasure. Owing to the conservative opinions surrounding this segment, the campaign also intends to bring a shift in the mindset of audiences while reassuring them of seamlessly meeting the objective of ‘Every Desire Delivered.’ The innovative campaign cleverly portrays the emotions of delight when people discover that their desires will be delivered promptly.

Commenting on the launch of the campaign, TTK Healthcare head of digital & e-commerce Arjun Siva shared, “The pleasure product consumer is not an outlier, restricted to a particular niche segment, geography or even age group. I am thrilled to share the launch of our latest campaign with films that showcase ‘everyday’ people, across all age groups, living ‘everyday’ lives – because this is who our audience is. We aim to break stereotypes and normalize conversations around pleasure because we believe this is the key to opening minds and unlocking growth in the category.

Our films’ protagonists demonstrate a gleeful delight, which actually mirrors (with some creative license) the reactions we have seen in real life, to our offerings. Our objective with this campaign was to create a relatable, endearing communication that establishes Love Depot as the Ultimate Pleasure Destination, and we feel these films have achieved that. We are certain that audiences will love and appreciate the films as well.”

Love Depot has a huge lineup of products, housing national and international brands, providing limitless options for customers to fulfill their pleasure desires. Further, with special attention on privacy the brand follows a discreet packaging protocol, without any logos information or indication on the labels. Additionally, a self-pick facility is also available to customers for them to have complete control on their purchases. With products starting at an affordable price of Rs 499/- there is something for each budget type.

https://www.youtube.com/playlist?list=PLMVTZv0ia2ZSxomLRiVtq392WusbpLxNV

The campaign will be run across Meta platforms such as Instagram and Facebook, alongside the Google platform – YouTube to ensure sustained communication and reach out to the masses effectively.

March 29, 2024
How to use visual content format to create a long-term connect and impact with your audience

Mumbai: First things first. Be honest to your audience and the craft. Visual content has the power to instantly grab our attention and convey messages that words simply can’t. Whether it’s an eye-catching graphic, an engaging video, or a stunning photo, visual content has become a vital component of modern marketing. With the rise of social media and the increasing availability of visual content creation tools, businesses of all sizes now can reach a wider audience and build stronger connections with their customers through the power of visuals. From creating brand awareness to boosting engagement and driving sales, incorporating visual content into your marketing strategy assists in forging long-term connections and influencing the target audience.

The importance of visual content

Visual content significantly elevates your marketing strategy by capturing attention, simplifying complex information, and evoking emotions. In an era inundated with information, visuals like images and videos stand out, increasing the likelihood of converting viewers into customers. It enhances brand recall by leveraging the human tendency to remember visuals better than text. Moreover, visual storytelling, particularly through videos, offers a compelling and immersive experience. Ultimately, integrating visual elements into your marketing efforts not only enhances appeal but also effectively delivers your brand’s message to the audience, driving conversions.

Practices to create visually appealing content

Consider your audience: Precisely target your audience for an effective strategy. Define the problem you’re solving, identify the audience you’re helping, and establish metrics for measuring engagement. This clarity informs a more impactful and focused strategy.

Establish your brand: Visual content marketing is about crafting a unique brand story. Establish your brand concretely for a cohesive visual strategy. Consistency is key; for instance, if you’re in retail, maintain content within that space for a more focused appeal. Incorporate your brand’s colours, tone, and style consistently across all platforms to strengthen brand identity and recognition.

Encourage user-generated content: Amplify your visual content marketing by inspiring user-generated content. Rather than doing all the content creation work on your own, build a community for the niche. Engage your audience through reviews, social media queries, and interactions. It not only creates a community that appreciates your brand but also makes your visual content gain more reach, which, in turn, makes your marketing efforts highly effective.

Optimise for specific platforms: Tailor your visual content to various social media platforms to optimise visibility. Each social media platform demands specific formats to align with algorithms and gain the most views. Hence, it is essential to embrace vertical formats for enhanced discovery, especially on mobile devices. Businesses targeting these platforms should prioritise vertical framing, increasing the likelihood of impactful engagement and resonating effectively with their audience.

The power of visual content in marketing!

Modern marketing is witnessing the rise of visual content, which is an effective strategy for engaging people in new and significant ways. Its ability to draw attention, simplify information, and evoke emotion considerably improves marketing strategies. Through the implementation of optimal methodologies, including understanding the target audience, creating a unified brand identity, and promoting content created by users, companies can establish long-lasting connections and increase conversion rates. A lasting impression on the audience is ensured by further improving visibility through platform-specific visual content optimisation.

The difference between “just another brand” and “this is the brand for me” lies in how you can convert probable and existing users into brand custodians using the power of genuine interactions using various formats for maximum reach.

This article has been authored by TRIP creative agency founder Prateek A Sethi

March 29, 2024
Maruti Suzuki spotlights hybrid technology in a new campaign

Mumbai: Maruti Suzuki India, the automobile manufacturer, announced the launch of its latest brand campaign – ‘IT’S UNBELIEVABLE. IT’S STRONG HYBRID.’ Featuring the advanced Grand Vitara and the extraordinary Invicto, the campaign stems from a simple yet powerful thought: ‘the extraordinary benefits of Strong Hybrid technology’. The campaign has been conceptualised to educate consumers about Maruti Suzuki’s commitment to bring technologies that not only benefit its consumers but also foster a sustainable environment. The campaign demonstrates how Maruti Suzuki Strong Hybrid technology, harmoniously blends electric mobility with an Internal Combustion Engine (ICE), harnessing the power of both under various driving conditions.

With the ability to be 60 per cent on EV mode under city driving conditions, the technology delivers an eco-friendly and remarkably silent drive experience. Strong Hybrid technology also offers unmatched fuel efficiency providing a range of more than 1200 km in a full tank and significantly lower carbon emissions.

Commenting on the launch of the new campaign, Maruti Suzuki India Ltd’s senior executive officer, of marketing and sales Shashank Srivastava said, “Strong hybrid vehicles are pivotal in propelling sustainable mobility forward, and our latest campaign is crafted to educate our audiences on the unbelievable benefits this sophisticated technology offers. The surge in demand for strong hybrid technology vehicles, nearly doubling from last year, underscores a growing eco-consciousness among consumers. The increasing demand for sustainable transportation among consumers also translates into Strong Hybrid sales almost matching those of electric vehicles for this financial year. Through this initiative, we endeavour to arm consumers with comprehensive insights into the beneficial attributes of Strong Hybrid vehicles.”

What sets Strong Hybrid cars apart is the incorporation of regenerative braking technology, a game-changer that converts braking energy into electricity. In suitable conditions, Strong Hybrid technology lets the vehicle seamlessly operate in electric mode, significantly reducing emissions and promoting a cleaner, eco-friendly driving experience, allowing consumers to contribute to a greener, more sustainable future. Not only does the Strong Hybrid technology reduce fuel consumption and tailpipe emissions, but it also instils confidence in long-distance travel, providing peace of mind and convenience.

The brand campaign kicks off with the unveiling of a captivating TV commercial that encapsulates the essence of driving a Maruti Suzuki Strong Hybrid car. The TVC, broadcasted across various platforms, aims to bring forth the benefits of Strong Hybrid technology, emphasising Maruti Suzuki’s commitment to a sustainable, greener, and more efficient future.

March 28, 2024
India emerges most optimistic market in March 2024 across 29 markets polled: Ipsos Global Advisor What Worries the World

Mumbai: India has emerged the most optimistic market in March 2024, across all the 29 markets covered in the survey with over three in four urban Indians polled (77 per cent) believing India is moving in the right direction, according to the Ipsos Global Advisor monthly survey that tracks public opinion on the most important social and political issues across 29 countries, alongside whether people think things in their country are heading in the right or wrong direction.

The other top markets on optimism were Singapore (72 per cent) and Indonesia (72 per cent), tied at the 2nd spot, followed by Thailand (59 per cent) and Mexico (55 per cent). The markets at the bottom of the heap were Peru (14 per cent) and France (18 per cent) with lowest optimism levels about the future. Only 38 per cent global citizens were optimistic about the future.

Worry levels diminish around key issues for Urban Indians in March 2024

Further, the survey reveals a significant drop in worry around the key issues of inflation (38 per cent) (minus 11 per cent), unemployment (38 per cent) (minus five per cent) and education (29 per cent) (minus six per cent) over the previous month. Though worry around financial/ political corruption (24 per cent) ( plus three per cent) has increased, but unchanged for crime and violence (23 per cent).

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Global worries – Global citizens have got a slight reprieve in March 2024 around inflation.

Summarizing on the findings of the survey, Ipsos India CEO Amit Adarkar said, “India has bucked the global trend of pessimism and emerged the No.1 market in optimism across the 29 markets, where the Ipsos Advisor survey is held every month. If we look back, India has always been among the top markets in optimism, through months and years. India has not crumbled under global adversities and citizens have believed in the system, unlike many global markets that have been downbeat. What could have worked for India? Its resilience, its course correction in the face of severe hardships on citizens. Govt cut fuel prices by Rs. 2, in March, across India, which provided some relief around inflation and cost of living. Worry around unemployment has also reduced with the job market in the hiring mode in some sectors like retail, automotive, f&b, IT & technology etc. Worry around inflation and unemployment has seen a significant drop in March 2024 and likewise for education. With general elections coming up in mid-April, corruption charges are already flying thick and fast, which is a matter of concern. Also crime and violence are of deep concern to citizens.”

March 27, 2024
Kriti Sanon’s HYPHEN launches #TheExFactor skincare resurfacing exfoliator

Mumbai: HYPHEN, founded by PEP Technologies and celebrity entrepreneur Kriti Sanon, has introduced the resurfacing 10 per cent AHA BHA PHA Exfoliator. The newly-launched exfoliator is a pioneering product resonating with the brand’s motive of hyphenating the power of nature and potency of science. With the richness of pineapple extract, chamomile, and AHA+BHA+PHA complex, the exfoliator deep cleanses the congested pores as well as gently exfoliates the dead skin cells while leaving the skin smooth, resurfaced, and glowing instantly in just one application.

With chemical-based exfoliants such as AHAs and BHAs, facial exfoliators facilitate the skin’s renewal process, resulting in a smoother, more even skin tone and clearer-looking skin from within. But consumers often find themselves settling for subpar solutions like basic face scrubs or harsh peels that tend to be sticky, and heavy and only remove surface-level dead skin, leaving it dry and irritated. However, a growing trend sees customers switching from face scrubs to advanced face exfoliating formulations for superior results without drawbacks. Recognizing the importance of incorporating exfoliation in skincare routines for maintaining healthy skin, HYPHEN identified the demand for an exfoliator that seamlessly complements any skin care regimen and offers a comprehensive solution to skin renewal. This led to the creation of the revolutionary Resurfacing 10 per cent AHA BHA PHA Exfoliator.

The Resurfacing 10 per cent AHA BHA PHA Exfoliator is meticulously formulated with a potent mix of completely non-abrasive exfoliation and skin-restoring ingredients that effortlessly get absorbed into the skin and even out the skin texture. Suitable for all skin types, the product is crafted with a 10 per cent AHA+BHA+PHA chemical blend to mildly exfoliate the skin without causing dryness. The product also includes other powerful natural ingredients such as 20 per cent Pineapple Extract that naturally exfoliates the skin, making it clearer and hydrated along with 2 per cent Cica, 2 per cent Chamomile, and Allantoin for providing a soothing effect to the skin. Infused with the goodness of all these calming properties, the exfoliator has a fluid and exceptionally lightweight texture that is fragrance-free – leaving the skin healthy and squeaky clean with zero irritation.

HYPHEN co-founder, and chief customer officer Kriti Sanon expressed her excitement for the new exfoliator, saying, “At HYPHEN, we aim to create a holistic skincare regime by introducing products such as cleansers, moisturizers, serums, sunscreens and now exfoliators which are essential in nurturing and protecting the skin. The Resurfacing 10 per cent AHA BHA PHA Exfoliator not only goes beyond just surface-level treatments but gives a whole new approach to healthy, clearer, and radiant skin. The product thoroughly unclogs pores and gently removes dead skin cells, leaving the skin impeccably smooth without causing dryness. And the best part is that it instantly gives you a radiant glow with just a single application! Since incorporating the Resurfacing 10 per cent AHA BHA PHA Exfoliator into my skincare regimen, I’ve noticed a remarkable transformation. And, I am super excited to see consumer reactions to our new launch!”

Harnessing the best of nature and the power of science, HYPHEN’s dedicated team develops skincare solutions that truly make a difference to elevate the skincare experience. The latest products introduced by the brand, including the Retinal Reset Serum and its range of Cleansers, have received highly positive responses from its customers. And now, with the launch of its groundbreaking exfoliator, HYPHEN underscores its dedication to providing innovative and effective skincare. Shop the Resurfacing 10 per cent AHA BHA PHA Exfoliator, available on HYPHEN’s official website and major e-commerce sites such as Nykaa, Amazon, and Flipkart.

March 27, 2024
“VoloFin plays a pivotal role in empowering SMEs to flourish and expand within tier-2 cities”: Roshan Shah

Mumbai: VoloFin is a one-of-its-kind fintech platform, providing end-to-end solutions in the domains of factoring and supply chain financing. The company positions itself as both a lender and a platform, wherein banks can participate in the factoring business.

The trade finance gap in India is immense, and SMEs are the most affected by this phenomenon as they have limited access to traditional banking. Seeking an opportunity in this segment, both Roshan Shah and Anand Tiwari realized that the most effective way to bridge this gap was through fintech and digitization. This prompted them to conceptualize and launch VoloFin in 2020.

Headquartered in Singapore, the company has successfully expanded its presence globally in a short time span, and has offices in India and the USA with a team strength of 40+ odd people. Over the course of time, the platform has onboarded various funds and lenders across the globe, including the Exim Bank of India, along with other leading global banks/funds

Indiantelevision.com caught up with Volofin’s CEO & co-founder Roshan Shah, where he gave insights of his company on several key topics and more….

Edited excerpts

On sharing some brief on VoloFin

VoloFin is the only platform that provides an end-to-end solution for both banks and borrowers. In the market, there are either balance sheet-driven lenders or match-making platforms, whereas VoloFin is a multi-lender platform, whereby we have onboarded various lenders including banks, and provide an end-to-end solution to them.

Our fintech platform undertakes all the activities from origination, onboarding of prospective clients, supplier and buyer assessment/underwriting, transaction assessment, collections, and credit wrap with Insurance. There are either monoline factoring companies in India / outside India financing these cross-border trades OR there are newly started Treds platforms, which are more of a deal sourcing/match-making platform.

We are the only fintech providing end-to-end solutions, from origination to collection, including credit protection with Insurance to platform lenders.

Other than that, we do a lot for the clients(suppliers) and lenders:

. Protect the supplier against buyer non-payment risk.

. Collateral-free financing

. Best-in-class proprietary tech platform offering full-stack supply chain solutions to lenders/banks.

. Quick KYC and compliance through extensive integration with govt, courts, customs, ports, and other third-party information sources. Having linked through APIs in or platform

. Ability to underwrite buyers globally.

. Framework-based lending models with banks

On VoloFin disrupting the supply chain ecosystem with their production services

VoloFin is a dynamic fintech company, that is actively addressing supply-chain financing challenges with innovative solutions. By leveraging cutting-edge technology, VoloFin enhances transparency and efficiency within the supply chain. Our platform incorporates advanced analytics to assess the creditworthiness of the obligors, expediting financing decisions while minimizing risk. We are committed to innovative technology that ensures a secure and immutable ledger, reducing the likelihood of fraud in financial transactions.

What sets VoloFin apart is its user-friendly interface, facilitating seamless communication and collaboration among various stakeholders. This streamlines document sharing and approval processes, accelerating the overall financing lifecycle. With a focus on these positive interventions, VoloFin is not only overcoming challenges but also contributing to the evolution of a more resilient and agile supply-chain financing ecosystem. Through our innovative approach, Volofin is playing a crucial role in fostering financial inclusion and sustainability within the supply chain.

On sharing some insights on your business growth in terms of MoM and QoQ comparisons

VoloFin is achieving remarkable growth, consistently expanding at an impressive rate of 35-40% month-over-month and quarter-over-quarter. The platform has recently surpassed a significant milestone, crossing USD 100 million in financed receivables, equivalent to approximately INR 1,000 crore.

On the key milestones your business achieved in the past year

2023 Highlights:

. Successfully onboarded India Exim Finserve IFSC Private Limited, a wholly owned subsidiary of the Export-Import Bank of India.

. Pioneered the completion of the first invoice factoring transaction on the ITFS Platform, an initiative by IFSCA in GIFT City.

. Achieved a total platform volume surpassing USD 100 million.

These milestones showcase steady growth, strategic partnerships, and significant achievements, positioning the company as a key player in the industry.

On benefitting from the SMEs

VoloFin plays a pivotal role in empowering SMEs to flourish and expand within tier-2 cities, fostering growth trajectories. Through tailored financial solutions, VoloFin addresses the unique challenges faced by SMEs in these regions, unlocking avenues for sustainable development.

By providing accessible and flexible financing options, VoloFin enables SMEs to invest in crucial aspects of their operations, such as technology adoption, infrastructure development, and talent acquisition. The platform’s user-friendly interface streamlines financial processes, ensuring efficiency in managing funds and facilitating quicker decision-making.

Moreover, VoloFin goes beyond traditional banking constraints, offering personalized support and insights tailored to the specific needs of SMEs operating in tier-2 cities. This approach not only enhances financial inclusivity but also cultivates an environment conducive to innovation and entrepreneurial success, thereby propelling SMEs towards unprecedented growth and scalability. In essence, VoloFin acts as a catalyst for positive transformation, catalyzing the ascent of SMEs in tier-2 cities. Most SMEs onboarded with us have grown their business multiple times, as we provide them quick financing, not balance sheet driven, without collateral, assuming the buyer risk default and converting their long receivables into instant cash/liquidity, which helps them with the ability to take more orders, buy raw materials, increase their production capacity, etc.

Below are the factors that distinguish us from traditional banks:

. Technology Platform – Our robust platform takes full responsibility for origination, KYC, onboarding (supplier and buyer), credit, operations, debt management, and insurance wrap.

. Our platform provides a one-stop factoring solution to Banks and Lenders

. Lending Partnerships – We have multiple lenders on our platform from APAC to the US, providing us the ability to leverage their strengths including but not limited to, the most competitive pricing, higher risk capacities, wider geographical coverage, and ability to do high-value/volume transactions.

. Credit Processes – The founding team and the core team come from a risk management background and have put their decades of experience into building a strong & robust credit mechanism in the platform, which makes the lenders very comfortable with our quality assessment and their willingness to partner.

. Credit Insurance Coverages – VoloFin’s bespoke Trade Credit Insurance policy provides 100% insurance in case of buyer default. The team has extensive expertise & experience in handling Trade Credit Insurance policies and has designed the policy to meet its specific requirements.

. Wider Geographic Exposure – Our tie-up with lending partners across different countries allows us to take exposure tox geographies such as LATAM Countries, that are currently not being serviced by the existing lenders.

On your growth projections for the upcoming year and any specific targets you’re aiming for

As multiple developments are happening, this year seems most promising with the upcoming announcements to come:

. Onboarded Exim Bank of India (India Exim Finserve IFSC Pvt Ltd, GIFT City) as a lender, driving volume growth from Q2 2024.

. Top 5 Global Bank integration scheduled for March 2024, commencing with a USD 35 million facility and targeting a USD 150 million line size within three years.

. Advanced discussions underway for equity participation with a large bank and a venture capital firm.

. Anticipating transformative developments in the next month or two, poised to significantly elevate performance metrics for the current year and beyond.

March 27, 2024
CREAM CENTRE takes home top honors at Swiggy Restaurant Awards 2024

Mumbai: Cream Centre, the iconic vegetarian restaurant, has emerged victorious at the prestigious Swiggy Restaurant Awards 2024. Known for its delectable array of Multi cuisine vegetarian delights, Cream Centre clinched the coveted title in the Pure Veg, Best Continental Category, showcasing its commitment to culinary excellence and innovation.

Adding to its accolades, Cream Centre also secured the esteemed position ( 4th place ) in the highly competitive North Indian category, further solidifying its status as a culinary powerhouse in the vibrant restaurant scene.

The Swiggy Restaurant Awards recognise and celebrate the finest eateries across various categories, spotlighting exceptional culinary craftsmanship and customer satisfaction. Cream Centre’s outstanding performance underscores its unwavering dedication to providing patrons with unparalleled dining experiences and flavors that tantalize the taste buds.

“We are thrilled and honored to receive such prestigious recognition from the Swiggy Restaurant Awards,” said Cream Centre CEO Rishi Chona. “This accolade is a testament to our team’s hard work, creativity, and passion for crafting exceptional vegetarian cuisine. We extend our heartfelt gratitude to our loyal patrons and dedicated team members who are all a part of the Cream Centre family and have made this achievement possible.”

March 26, 2024
Boss Appliances hands over its social media and SEO duties to Admatazz

Mumbai: Admatazz, a Mumbai-based digital agency that uses creative, media, and technology to solve marketing problems, has bagged the integrated social media and SEO marketing mandate of Boss Appliances. Boss Appliances has partnered with Admatazz to strengthen its presence in the digital space.

As part of the mandate, Admatazz will handle the creative communications of the brand across social media platforms like Facebook, Instagram, and LinkedIn to elevate social presence along with boosting organic traffic.

Boss Appliances is one of the leading manufacturers of home appliances and pioneers in launching the hand blender, which was first launched by them in 1985. They are known for incorporating innovation into the industry and hold a strong brand legacy spanning over four decades.

Speaking on the account win, Admatazz founder and chief strategist Yash Chandiramani said, “We are glad to add Boss Appliances to our roster. As we grow as a company, we look to partner with brands who believe in our methods and approach, and we are glad Boss Appliances entrusted their digital presence duties to us. Our key aim is to strengthen the brand’s digital presence by curating interesting content that can be made in this category and increasing the brand’s reach and audience engagement.”

Boss Appliances director of marketing Vidhi Gala added, “As a brand that has been present for over four decades, we have always moved forward with the times, and as we see the digital and social media space grow rapidly and consumers become more active, we realise the need to strengthen our online presence. With Admatazz, we are glad to find like-minded agency partners who are enthusiastic and excited to build our brand as we do. We look forward to our association with them.”

March 26, 2024
Noise joins the Spirit of IPL with Season 2 of Noise Premier League

Mumbai: As cricket fever grips the nation with the onset of the Indian Premier League, Noise, India’s leading smartwatch and connected lifestyle brand, is thrilled to announce the second season of the Noise Premier League (NPL). This interactive event – hosted within the brand’s flagship NoiseFit App – allows users to participate during IPL matches by predicting winners and earning exciting rewards directly through the app. With the second season of NPL, Noise reaffirms its commitment to nurturing a dynamic community of Noisemakers nationwide while providing a platform for engaging and immersive sports experiences.

Building upon the success of its inaugural season, which garnered participation from over 2 million unique users, NPL Season 2 promises an even more enriching and interactive experience with bigger prizes and prestigious partnerships. By accurately predicting IPL match winners, participants can earn NPL points, with each correct prediction earning them 8 points. Accumulating NPL points unlocks a range of benefits and rewards for users, including thrilling prizes, enhancing the overall experience and motivating ongoing engagement with the platform. Alongside the match predictions, a standout feature of this season is the introduction of dynamic watch faces displaying modified logos of IPL teams, providing users with a personalized way to showcase their support.

This year, Noise Premier League also incentivizes users to achieve their fitness goals. Participants can earn Noise Coins as rewards for achieving daily step count targets and successfully completing fitness challenges. These Noise Coins can then be redeemed for a chance to win exciting prizes, fueling the excitement and motivation. Additionally, the Fun Zone offers users the chance to engage in a Super Over quiz and spin the wheel for a shot at lucrative rewards. With these additional activities, NPL Season 2 aims to provide participants with a comprehensive and engaging platform that combines the thrill of cricket predictions with the motivation to lead a healthy and active lifestyle.

Noise co-founder Amit Khatri said, “Our NoiseFit App has become a hub for community engagement, emerging as the top app in India. With the IPL season on, we have taken another innovative initiative through the second edition of NPL, that aims to build an experience-led ecosystem not just getting users to live the spirit of the cricketing tournament but also empowering them to embrace a healthier lifestyle.

The second season also boasts collaborations with renowned brands including Bajaj, Ampere, HRX, Puma, Honda, Jimmy’s Cocktails, Bella Vita, FanCode, My11Circle and more. These partnerships elevate the user experience by offering a wider selection of remarkable prizes, including vouchers, exclusive merchandise, and exciting hampers.

The NoiseFit App stands out as a leader in the Health & Fitness category, holding the No. 1 position on Android’s Google Play Store and the No. 2 position on iOS’s App Store in India.

Developed in-house, this app exemplifies Noise’s commitment to consumer-centricity and meaningful innovation. With over 10 million active downloads, the app offers the health-conscious community a comprehensive suite of features for tracking, monitoring, and enhancing their wellness journeys. Moreover, its community feature fosters collaboration among users to achieve fitness goals collectively, while data-led insights elevate its significance beyond a typical fitness app.

March 26, 2024
Capri Global Capital extends partnership with Gujarat Titans for the 2024 Season

Mumbai: Capri Global Capital Ltd, a leading non-banking financial company, announced an extension of its partnership with Gujarat Titans for 2024, marking its third year of collaboration.

As part of this alliance, the Capri logo will prominently feature on the right chest of the Gujarat Titans’ official team jerseys, representing the strong bond between the two entities.

Capri Global Group CMO Basant Dhawan stated, ” At Capri Global, we recognise the transformative power of sports in bringing communities together. With its incredible reach of over 500 Mn in India, the league is the fastest-reach aggregator across media platforms. It helps us drive brand connections with varied audiences across income strata and geographies. This is our 3rd year of association with the Gujrat Titans & we firmly believe that it will further help us drive brand affinity & create meaningful engagement propositions with our existing and potential customers.”

Gujarat Titans COO Colonel Arvinder Singh said, “We are delighted to continue our partnership with Capri Global into the new IPL season. Capri Global made its IPL debut with the Gujarat Titans and the extension of the association is a testament to the tremendous value added to the brand with our winning performances. We look forward to a long mutually beneficial association with Capri Global.”

Gujarat Titans is a professional franchise cricket team based in Ahmedabad, Gujarat. The team will be captained by Shubman Gill and coached by Ashish Nehra. In 2023, Gujarat Titans achieved over 1 billion views across social media platforms, reaching over 553 million people. Match viewership increased by 20% compared to the previous season.

March 26, 2024