ITV

Category: MAM

  • Porter boosts brand awareness with Let’s Influence through innovative marketing campaign

    Porter boosts brand awareness with Let’s Influence through innovative marketing campaign

    Mumbai: Porter, the tech-enabled premier logistics company, with its ambition of ‘moving a billion dreams, one delivery at a time,’ announces the successful culmination of an influencer campaign in partnership with Let’s Influence. The campaign was initially rolled out in Chandigarh before expanding its reach to PAN India and was strategically designed to enhance Porter’s visibility and emphasize its comprehensive range of services, including both Two-Wheeler deliveries and Porter Packers and Movers services.

    The campaign’s execution unfolded in nine distinct phases, each meticulously analyzed to gauge effectiveness and impact. The most notable success witnessed during the two topical events were: the wedding campaign and the World Cup campaign. Both saw the highest engagement levels, demonstrating the potent synergy between timely, relevant content and audience interests

    Utilizing a carefully planned strategy, the campaign targeted specific creator genres such as relatable comedy, voxpop, and couple creators to seamlessly integrate Porter’s services into everyday scenarios. Special emphasis was placed on leveraging festivals and weddings, showcasing Porter’s invaluable utility during these significant events, thus, resonating deeply with the audience.

    Reflecting on the campaigns, Mohit Rathi, vice-president of customer growth & engagement, shared, “It’s crucial for brands to choose influencers who truly align with their brand values and are able to generate the right impact, rather than merely seeking fame. At Porter, our aim has been to always ensure the right creator is on board and the results are delivered across campaigns. Our collaboration with Let’s Influence delivered on the brand’s commitment to service and relevance, marking a significant milestone in our journey.”

    Let’s Influence founder & CEO  Bhawna Sethi shared her enthusiasm, stating, “This campaign with Porter exemplifies the essence of impactful influencer marketing. Through strategic selection and creative collaboration with influencers, we’ve managed to not only enhance Porter’s brand awareness but also demonstrate the tangible results of connecting with audiences on a genuine level. We’re thrilled with the outcomes and the lasting impact this has had on Porter’s brand identity.”

    This strategic partnership and its execution underscore the power of targeted influencer marketing in boosting brand visibility and engagement.

  • Decoding the Indian summer: Travel insights from Booking.com

    Decoding the Indian summer: Travel insights from Booking.com

    Mumbai: Every year summer uncovers intriguing travel patterns about Indian travellers. This year, summer promises to be a season of exploration and rejuvenation for travellers who are seizing this opportunity to travel either at home or venturing overseas. According to Booking.com Travel Predictions 2024, 57 per cent of Indians are looking at a long domestic trip and 43 per cent want to take a long international trip (5+ nights) this year.

    With summer fast approaching, Booking.com shares insights on where Indian travellers are headed to create unforgettable memories this summer.

    Domestic Delights: Seeking respite in the mountains and by the Sea

    The mountains remain irresistible for Indians looking at escaping the summer heat with 50 per cent of Indian travellers stating that they would like to take a nature trip this year followed by a beach trip (48 per cent) and a city trip (37 per cent).

    According to Booking.com search data, metro cities Bengaluru and Mumbai lead the chart as the most searched destinations this summer. Besides metropolitan cities, hill stations continue to be the top choice for travellers seeking scenic landscapes, adventure activities and a chance to unwind amidst nature. Ooty takes the lead in the most searched leisure destination followed by Srinagar and Manali. Goa’s iconic beaches remain a favourite for beach lovers looking to soak in some summer sun.

    Top 10 most searched leisure destinations for Indian travellers travelling domestically from April 15 to July 15, 2024. Ranking as compared to the same time last year.

    Ooty (-1)
    Srinagar (+2)
    Manali (-4)
    Darjeeling (-1)
    Goa (0)
    Kodaikanal (+4)
    Puri (-2)
    Rishikesh (-2)
    Munnar (-1)
    Mussoorie  (+2)

    International Escapes: Seeking unique experiences beyond the border

    While domestic travel continues to shine, Indians are also exploring short and long-haul destinations within Asia and beyond. Competitive packages, easier booking processes and improved visa access have made foreign travel more accessible to Indian tourists. This summer, 40 per cent are travelling within the Asia Pacific region, 20 per cent to the Middle East and 40 per cent to London, New York and European countries.

    Dubai with its luxurious offerings and futuristic appeal tops the list of most searched international destinations this year. Asia’s vibrant culture continues to hold immense charm with cities like Singapore, Bangkok, Tokyo and Bali high on Indians’ summer travel wish list.

    Top 10 most searched destinations by Indians travelling internationally from April 15 to July 15, 2024. Ranking as compared to the same time last year.

    Dubai (0)
    Singapore (0)
    London (0)
    Paris (0)
    Bangkok (0)
    New York (+5)
    Tokyo (+5)
    Bali (-1)
    Makkah (-3)
    Amsterdam (0)

    Domestic Delights: Seeking respite in the mountains and by the sea

    The mountains remain irresistible for Indians looking at escaping the summer heat with 50 per cent of Indian travellers stating that they would like to take a nature trip this year followed by a beach trip (48 per cent) and a city trip (37 per cent).

    According to Booking.com search data, metro cities Bengaluru and Mumbai lead the chart as the most searched destinations this summer. Besides metropolitan cities, hill stations continue to be the top choice for travellers seeking scenic landscapes, adventure activities and a chance to unwind amidst nature. Ooty takes the lead in the most searched leisure destination followed by Srinagar and Manali. Goa’s iconic beaches remain a favourite for beach lovers looking to soak in some summer sun.

    Top 10 most searched leisure destinations for Indian travellers travelling domestically from April 15 to July 15, 2024. Ranking as compared to the same time last year.

    Ooty (-1)
    Srinagar (+2)
    Manali (-4)
    Darjeeling (-1)
    Goa (0)
    Kodaikanal (+4)
    Puri (-2)
    Rishikesh (-2)
    Munnar (-1)
    Mussoorie  (+2)

    Demographics decoded

    From bustling cities that attract solo travellers, to leisure destinations that attract family and group travellers to vibrant metropolises and charming hill stations that are a preference for couples, Booking.com shares insights into what different travellers are looking for in their summer holidays.

    1. Solo Travellers: City Breaks

    Top 5 most searched domestic destinations: Mumbai, Bengaluru, New Delhi, Gurgaon and Chennai
    Top 5 most searched international destinations: Dubai, London, Paris, Berlin and Toronto

    2. Families: Nature Escapes

    Top 5 most searched domestic destinations: Ooty, Srinagar, Manali, Darjeeling and Mumbai
    Top 5 most searched international destinations: Singapore, Dubai, London, Paris and Tokyo

    3. Groups: Scenic Getaways

    Top 5 most searched domestic destinations: Manali, Ooty, Goa, Darjeeling and Srinagar
    Top 5 most searched international destinations: Dubai, Singapore, London, Makkah and Paris

    4. Couples: Bustling metros to serene retreats

    Top 5 most searched domestic destinations: Bengaluru, Mumbai, Ooty, Srinagar and New Delhi
    Top 5 most searched international destinations: Dubai, London, Singapore, Paris and Bangkok

    Booking.com country manager for India, Sri Lanka, Maldives and Indonesia Santosh Kumar said, “Summer has always been a peak travel season, but in recent years witnessing a significant shift in how Indians approach it. While Indians are exploring both domestic and overseas destinations, we are seeing travellers gravitating towards culturally significant or leisure-oriented destinations with a growing desire for immersive experiences. This optimism indicates one thing for sure: the Indian spirit of travel remains undeterred. Booking.com remains committed to making it easier for travellers to plan their summer holidays by providing flights, rental cars, attractions and of course unique places to stay.”

    Methodology

    1. This release looks at search sessions between 29-02-2024 to 10-03-2024, with check-in dates between 15-04-2024 and 15-07-2024.

    2. Couples: 2 adults, Family: 2 adults and 1 or more child, Solo: 1 adult, Group: more than 2 adults

  • Colgate Active Salt redefines oral hygiene with a new and improved formula

    Colgate Active Salt redefines oral hygiene with a new and improved formula

    Mumbai: Colgate-Palmolive (India) Ltd has announced the launch of the renewed Colgate Active Salt, setting a new benchmark in oral hygiene solutions with an improved formula that tackles oral problems right at their inception.

    Since 2005, Colgate Active Salt has served the nation by addressing early oral concerns, leveraging the unique benefits of salt ingrained in Indian oral care traditions. It is also Colgate’s number one brand in Tamil Nadu. Building upon this legacy, the all-new Colgate Active Salt introduces an improved and more potent formula to nip oral problems in the bud.

    Speaking on the launch, Colgate-Palmolive India Sr marketing manager Ayan Guha said, “By unveiling the upgraded Colgate Active Salt, we celebrate the timeless wisdom ingrained in the power of salt, enhanced by Colgate’s science-led approach. Supported by a new campaign, we continue the journey of dramatic Colgate Active Salt advertising that has made the brand iconic over two decades.”

    WPP@CP executive creative director Juneston Mathana added, “Whoever says they don’t fear the consequences of dental pain is clearly lying. We’ve all felt it, we’ve all feared it. It’s a pain that sends shivers down the spines of the most powerful people out there. This idea got our director, Harshik Suraiya, excited because it exposes our vulnerabilities in a relatable and light-hearted way.”

    The ad film aims to underscore the importance of proactive oral care in an engaging manner, featuring a victorious politician, riding high on his recent win, is abruptly interrupted by a toothache after indulging in celebratory sweets. The events that unfold thereafter serve as a vivid reminder that oral discomfort can strike unexpectedly but with Colgate Active Salt, you can say goodbye to pain and fear!

    The campaign has been rolled out in Southern and Eastern markets , across television, digital and other media platforms. Colgate Active Salt is available nationwide through both online and offline channels.

  • A47.in raises undisclosed funding by strategic investor Aditya Pittie

    A47.in raises undisclosed funding by strategic investor Aditya Pittie

    Mumbai: Just over 2 years old, the D2C brand A47.in, has raised funding of an undisclosed amount from Aditya Pittie. The company will utilize the capital for ramping up, expanding into new categories, collaborations, physical retail & marketing. The investment marks a significant milestone for A47, positioning it for accelerated growth and outreach. A47 celebrates India & its remarkable achievements and institutions through official merchandise.

    Owned by India’s leading brand licensing and IP management company, Black White Orange, A47.in was bootstrapped for the initial 2.5 years after having launched with ISRO (Indian Space Research Organization) on August 15th, 2021. The company then also collaborated with the different units of the Indian Armed Forces like The Indian Infantry, LCA Tejas, Flying Instructors School, and more recently with the aerial action film ‘Fighter’ to pay a tribute to our heroes in the skies.

    A47 founder & CEO Bhavik Vora said, “A47 is more than just a brand for us; it is a passion that celebrates the essence of India. Aditya believed in our vision & his support will empower us to reach new heights and continue our mission to build the biggest India-centric pop culture brand. I also feel that with the current positive sentiment and a growing sense of pride in national identity, A47 stands at the forefront of fostering love for India’s own.”

    Pittie said, “For me personally, investing in A47 goes beyond just finances… it’s a strategic partnership to champion India’s story through innovative & beautifully designed merchandise. The contagious passion of the A47 team resonates deeply with my own, as we collaborate to create experiences celebrating India’s heritage, fostering pride and connecting with our audience. I am sure we are on the path of building something amazing.”

  • India’s influencer marketing industry estimated to reach Rs 3,375 crore by 2026: EY – Collective Artists Networks Big Bang Social report

    India’s influencer marketing industry estimated to reach Rs 3,375 crore by 2026: EY – Collective Artists Networks Big Bang Social report

    Mumbai: Highlighting the influencer marketing trends in India, the latest report by EY and Collective Artists Network’s Big Bang Social indicates that the industry is poised for significant growth. The report titled ‘The State Of Influencer Marketing in India’, states that influencer marketing in India is expected to surge by 25 per cent in 2024, reaching Rs 2,344 crore, and further expand to Rs 3,375 crore by 2026. These projections underscore the continued growth and immense potential of the influencer marketing industry, presenting ample opportunities for brands, marketers, and influencers alike.

    The report highlights a crucial insight: with 50 per cent of mobile usage dedicated to social media platforms, integrating influencer marketing into communication strategies is essential for marketers. In addition, it is expected that there will be 740 million active smartphones in India by 2030. Consequently, three out of four brand strategies are expected to include influencer marketing. Brands prioritize engagement rate and the quality of the target audience when selecting influencers, recognizing the importance of authentic connections in reaching their desired audience.  

    Reflecting on the key findings of the report, EY India partner, marketing advisory Amiya Swarup said, “In today’s rapidly changing Indian society, citizens face transformations in various aspects – be it societal norms, career paths, financial strategies, or cultural shifts. Influencers are stepping in to provide guidance, reassurance, and advice, effectively assuming the role of contemporary heroes. Coupled with the projected growth in influencer marketing, it’s clear that influencers now define an unprecedented era of knowledge and impact, while also unlocking vast opportunities for brands and marketers.”

    The report further reveals that the growth of influencer marketing is anticipated to be driven by lifestyle, fashion, and beauty categories. Further insights from the survey indicate that sectors such as automobiles, e-commerce and FMCG are expected to increase spending on influencer marketing the most.

    Collective Artists Network group CEO and founder Vijay Subramaniam shared, “It is heartening to see that brands are recognizing the potential of the creator economy and are increasingly investing in influencer marketing, with sectors like FMCG, automobiles and consumer durables leading the way. This report should serve as an invaluable resource for brands seeking to harness the power of influencer marketing to connect with their audience, drive engagement, and achieve sustainable growth in the dynamic and competitive landscape of the Indian market.”

    It was found that marketers must strike a strategic balance between mega/ macro influencers to drive awareness and brand loyalty, while also tapping into the power of micro/ nano influencers to drive engagement. Interestingly, nano influencers had the highest engagement rate compared to other influencer categories. It is important to note that 47 per cent of brands preferred driving influencer campaigns with micro and nano influencers due to the lower cost per reach.

    Challenges were reported from both the brand side and influencer side. The biggest challenge for marketers was determining the ROI of their influencer marketing campaigns, while building a loyal audience and maintaining credibility were the top two challenges for influencers.

    Key insights:

    •    75 per cent brands are expected to consider influencer marketing as part of their marketing strategy.
    •    56 per cent of the brands invested more than 2 per cent on influencer marketing.
    •    70 per cent of brands plan to keep their influencer marketing budget the same or increase it in 2024, with half planning to increase it by up to 10 per cent
    •    77 per cent brands believe that their agencies are fairly equipped to drive influencer marketing campaigns.
    •    71 per cent of brands engage with influencers on a fixed fee model and 29 per cent are exploring performance linked models to drive influencer accountability.
    •    77 per cent of influencers reported income growth in the past two years and 86 per cent of influencers expected over 10 per cent increase in their income over the next two years.

    Big Bang Social CEO Anurag Iyer commented, “India is often described as a young and aspirational country, and as one of the fastest-growing major economies in the world, it is a complex time to be an Indian. In the world of digital marketing, where getting 2-3 mins of attention from a consumer is a massive challenge, creators are able to capture undivided attention with their creativity. May this report serve as an invaluable resource for brands seeking to harness the power of influencer marketing to connect with their audience, drive engagement, and achieve sustainable growth in the dynamic and competitive landscape of the Indian market.”

    This report reflects the findings from the survey of CMOs, creators, agencies, and individuals.

  • RIOT LABZ redefining the Indian electronics landscape

    RIOT LABZ redefining the Indian electronics landscape

    Mumbai: RIOT LABZ is an Indian Electronic Contract Manufacturing and design company founded in 2015 by visionary minds from IIT Delhi. Specializing in IoT, Consumer Electronics, and Smart Home Automation, RIOT LABZ stands as a beacon of innovation and engineering excellence. With a focus on top-quality products, they offer rapid prototyping, customized hardware configurations, and efficient firmware development. Their state-of-the-art factories ensure precision and adherence to quality standards.

    RIOT LABZ has achieved significant milestones, including partnerships with industry giants like Amazon and Paytm, and has a diverse clientele including leading brands such as Google and Sony.

    Through their subsidiary brand, Oakter, RIOT LABZ empowers homes with a range of innovative IoT solutions, catering to modern lifestyles with products like the Mini UPS and induction cooktops. With a commitment to excellence and customer satisfaction, RIOT LABZ continues to push boundaries and innovate for a brighter future.

    Indiantelevision caught up with Riot Labz CEO Shishir Gupta highlights its defining characteristics, product offerings, growth trajectory since its inception in 2015, adaptation to market demands and technological advancements, as well as strategic partnerships that have contributed to its expansion.

    Edited Excerpts

    On the model of RIOT LABZ as a brand in the Indian electronics industry, and setting itself apart from competitors

    RIOT LABZ stands out in the Indian electronics industry through its emphasis on innovation, engineering excellence, and a customer-centric approach. By collaborating with industry giants like Amazon Alexa and Paytm, we continually introduce cutting-edge solutions to the market, showcasing our commitment to pushing boundaries. Our rigorous product development process ensures that each offering meets the highest quality standards and exceeds customer expectations, supported by 24/7 after-sales service. With a diverse product portfolio spanning IoT, Consumer Electronics, EV Charge Points, Payment Solution Devices, Sound & Audio, and Smart Home Automation, we cater to a wide range of consumer needs, positioning ourselves as a comprehensive solution provider. Furthermore, our commitment to sustainability and responsibility, evident in our eco-friendly practices and ethical business conduct, further distinguishes us from competitors, resonating with environmentally conscious consumers and reinforcing our leadership in the industry. Importantly, we have reduced rejection rates from the industry standard of 5 per cent to an impressive 1 per cent, with an average lead time for design of 6 months, remarkably shorter than the industry standard of 9 to 12 months. This highlights our commitment to efficiency and quality in every aspect of our operations, ensuring timely delivery of high-quality products to meet customer demands.

    On the offerings that RIOT LABZ provides across its various product categories and catering to the needs of consumers in different sectors

    At Riot Labz, our comprehensive range of solutions spans Original Design Manufacturing (ODM), Electronics Manufacturing Services (EMS), and consumer IoT products under the Oakter brand. As an ODM company, we manage end-to-end development for new products, primarily for OEM demands, while in EMS, we provide manufacturing, testing, and repair services based on OEM designs. Our Oakter brand offers consumer IoT products like Mini UPS, induction cooktops, and Smart Plugs, primarily online. Serving both B2B and B2C models, our offerings are meticulously crafted to meet diverse consumer needs. For instance, our IoT products enable remote monitoring and control, enhancing energy efficiency and convenience. Likewise, our Consumer Electronics lineup seamlessly integrates into modern lifestyles, offering enhanced functionality. Additionally, our Payment Solution Devices empower small businesses with flexible payment options, driving convenience and accessibility. With our diverse portfolio, we strive to deliver cost-effective innovative solutions that elevate the ease of living and promote sustainable growth.

    On RIOT LABZ’s growth since its inception in 2015

    Since our inception in 2015, RIOT LABZ has experienced remarkable growth, marked by key milestones that propelled us to the forefront of the industry. In 2016, we inaugurated our in-house electronics manufacturing facility, swiftly ascending to dominance in the Smart Plugs segment. The subsequent year marked a significant milestone as RIOT LABZ became the smart-home launch partner for Amazon Alexa in India. In 2019, our first B2B collaborations with renowned brands like Sony Bravia further solidified our market presence. In 2020, we forged a strategic partnership with the Indian Defense Research and Development Organization (DRDO), laying the groundwork for innovation in defence electronics. Most recently, in 2023, our recognition among 27 esteemed companies for the prestigious PLI 2.0 scheme further validates our commitment to excellence. Notably, our deal with Paytm, leading to the development of Paytm Soundbox, has been groundbreaking for Indian merchants. The device has seen rapid adoption across the country and played a vital role in empowering small and micro-businesses in India. It supports multiple languages such as English, Hindi, Tamil, Telugu, Kannada, Marathi, Malayalam, Bengali, Gujarati, Punjabi, and Odia. With Paytm Soundbox, RIOT LABZ provides flexibility and convenience to merchants with support for multiple payment methods such as Paytm Wallet, Postpaid, Paytm UPI, and other BHIM UPI apps, net banking, and cards.

    On RIOT LABZ adapting its offerings to meet changing market demands and technological advancements

    At RIOT LABZ we have continuously adapted our offerings to meet evolving market demands and technological advancements. Through regular market research and feedback mechanisms, we stay attuned to shifting consumer preferences and emerging trends. This allows us to proactively adjust our product portfolio and development strategies to address new market needs. Additionally, our agile development processes enable rapid iteration and deployment of new features and technologies, ensuring that our products remain competitive and relevant in the fast-paced fluctuating technological market. Moreover, our strategic partnerships with leading technology firms and industry experts provide valuable insights and access to cutting-edge technologies, enabling us to stay ahead of the curve and deliver innovative solutions in a timely manner that exceed customer expectations.

    On strategic partnerships or collaborations that have played a significant role in the growth and expansion of the RIOT LABZ brand

    Over the years, we have strategically leveraged many partnerships to fuel our growth and expansion in the market. One notable partnership we established was with Amazon Alexa, where RIOT LABZ became the smart-home launch partner for Amazon Alexa in India. This collaboration to a great extent boosted our visibility and credibility in the smart home automation sector, allowing us to leverage Amazon’s extensive customer base and distribution network. Additionally, our partnership with the Indian Defense Research and Development Organization (DRDO) has been instrumental in providing us with new opportunities to explore and develop cutting-edge technologies for defence applications. Furthermore, our collaboration with Paytm resulted in the development of Paytm Soundbox, which has been groundbreaking for Indian merchants, empowering small and micro-businesses with flexible payment options and multilingual support. Although we’ve had numerous other tie-ups with industry giants, these very strategic partnerships have particularly played an important role in elevating our market presence, fostering innovation, and ultimately fueling our growth and expansion journey.

  • “Availability is the key to success for a FMCG product”: Deepender Singh

    “Availability is the key to success for a FMCG product”: Deepender Singh

    Mumbai: Swizzle is a Bengaluru-based new-age beverage startup. Founded in May 2019, Swizzle started as a specialist cocktail kit delivery startup, the company is making waves in the industry by offering a refreshing twist to traditional mocktails. What sets them apart is their commitment to using 100% natural ingredients making it India’s first organic mocktail startup and providing consumers with a premium and authentic drink experience. The startup, founded by young visionaries, delivers its mocktails through popular platforms like Amazon, Swiggy minis and its own website, drinkswizzle.in. Swizzle also has its presence across various retails and MRPs across Bengaluru providing a better beverage experience to all.

    The company has also concluded its pre-seed funding round, securing equity investment from four angel investors. This funding propels Swizzle forward in its mission to introduce a diverse lineup of premium mocktails. With this, Swizzle also has exciting plans on the horizon, including the introduction of canned mocktails for HoReCa and QSRs, a direct-to-consumer launch, and nationwide expansion. Their goal is to be present in over 1000 locations by August 2024, serving close to five lakh mocktails monthly.

    Indiantelevision.com caught up with Swizzle co-founder Deepender Singh. In this conversation, Singh graciously shared valuable insights into the journey and vision of Swizzle.

    Edited excerpts

    On the journey of Swizzle from a cocktail kit delivery service to India’s first 100% Natural mocktail startup been

    Well it has been a fabulous journey so far with lots of ups and downs, but the one thing which kept us alive is to come up with the best solutions for the consumers. Whether it was freshly made Swizzle’s DIY cocktail kits or Swizzle’s RTD mocktails now, our vision to provide 100% Natural beverage has been steady. In the journey of 4 years we got various suggestions to use artificial ingredients and do the job traditionally how it is being done in the market, but we never explored that and did our R&D with the continuous feedback of our beloved customers. Today we’re proud to launch our authentic premium mocktails at an affordable price for a better world.

    On some cultural aspects, Swizzle celebrate through its innovative offerings

    India is land of vast varieties of Flora and Fauna which is our heritage and pride. We at Swizzle believe in utilising these resources from nature and giving back to nature for a sustainable ecosystem. It’s not about creating just a generational company, our vision to create a sustainable ecosystem for upcoming generations and a beautiful earth. Being a Co-founder of Swizzle I’m proud to say that I’m a part of this mission to utilise India’s heritage and deliver Made in India products for the global market.

    On ensuring its products are both vegan and free from harmful chemicals

    We don’t outsource the manufacturing of these flavours, we have done our R&D and developed our SOP”s which are followed strictly. In the whole process of manufacturing there is no involvement of chemicals or artificial ingredients. Every single ingredient we use is natural hence we’re able to deliver every single drink free from additives and chemicals.

    On contributing to environmental sustainability through its packaging and operations

    Our packaging includes a premium aluminium can which is eco-friendly and recyclable. Our aim is to produce Zero non-biodegradable waste in every stage of our process. While manufacturing we only generate fruits or herbs waste (biodegradable waste and good for nature) and then we pack it only in eco-friendly packaging options. Hence we’re creating an environmentally

    sustainable business, from Nature for Nature.

    On the rise of growing demand for immunity-boosting beverages amidst the COVID-19 pandemic

    The COVID-19 pandemic has led to a heightened awareness of the importance of maintaining a strong immune system. As people prioritise their health and well-being, they are turning to immunity-boosting beverages as a convenient and proactive way to support their immune systems and reduce the risk of illness.

    On elaborating Swizzle’s plans for nationwide expansion and the introduction of new products

    Availability is the key to success for a FMCG product, and impactful marketing will help to generate the demand.

    Swizzle mocktails are rapidly expanding their availability across Bangalore, with over 250 locations including 150 vending machines, Nature Basket stores, MRP outlets, and supermarkets. By August 2024, we aim to be accessible in over 1000 locations and plan to extend our reach to new cities, bolstering our distribution network.

    To ensure convenience, we’re partnering with quick delivery platforms like Instamart and Blinkit, ensuring our products are just a few clicks away and delivered within minutes.

    With projected revenue of Rs 15 Crore for FY 25, driven by our presence in over 5000 locations, including 1500 retail stores across Bangalore, Hyderabad, Mumbai, Pune, and Chennai, Swizzle is poised for significant growth and impact in the FMCG sector.

  • Wardwizard Foods and Beverages Ltd embarks on US market expansion

    Wardwizard Foods and Beverages Ltd embarks on US market expansion

    Mumbai: Wardwizard Foods and Beverages Ltd is pleased to announce its upcoming foray into the US market following the acquisition of USFDA registration. This pivotal achievement marks a significant milestone in the company’s journey towards international expansion and underscores its unwavering commitment to delivering high-quality food products globally. The diversification of Wardwizard Foods and Beverages Ltd’s product offerings encompasses a wide array, including RTE (ready-to-eat) meals, frozen products, spices, sauces, condiments, and beverages.

    Effective from the commencement of the new financial year 24-25 quarter one, Wardwizard Foods and Beverages Limited will commence exporting to United States. The initial phase will focus on key cities including Chicago, New Jersey and Texas, where consumers will have the chance to indulge in the rich and authentic tastes of India’s culinary offerings. Spanning from convenient RTE (Ready-To-Eat) meals to delightful frozen products, aromatic spices, savory sauces, versatile condiments, and refreshing beverages, the company’s extensive range is meticulously tailored to tantalise every taste bud.

    Wardwizard Foods and Beverages Ltd chairperson and MD Sheetal Bhalerao expressed her profound excitement regarding this significant milestone, stating, “We are truly elated to embark on this exhilarating journey of exporting our products to the USA, a market renowned for its discerning taste and unwavering standards. This achievement is a clear reflection of our steadfast dedication to delivering the authentic flavors of India to consumers worldwide. The attainment of USFDA registration stands as a proud validation to our steadfast commitment to product quality and regulatory compliance. This certification not only reaffirms the exceptional quality of our products but also underscores our strict adherence to stringent food safety standards, instilling unwavering confidence among consumers and stakeholders alike.”

    As part of the company’s meticulously crafted market expansion strategy, Wardwizard Foods and Beverages Limited has made strategic partnerships to ensure seamless delivery of the products to American consumers. The company’s entry into the US market represents a significant opportunity for growth and showcases dedication to meeting the evolving demands of discerning consumers worldwide.

    Wardwizard Foods and Beverages Ltd takes pride in offering a range of RTE and Frozen products free from preservatives, MSG, and artificial food colors, ensuring a wholesome and authentic culinary experience for consumers. With a focus on retail distribution and private labeling, we are committed to delivering unparalleled quality and taste to the US market and beyond.

  • EaseMyTrip acquires ETrav Tech Ltd

    EaseMyTrip acquires ETrav Tech Ltd

    Mumbai: EaseMyTrip.com, an online travel tech platforms, has announced making a strategic investment in ETrav Tech Ltd consisting of 4.94 per cent (post allotment) paid-up equity share capital of ETrav Tech Ltd. As a part of the brand’s expansion strategy to diversify its portfolio, the acquisition translated as a cash deal.

    ETrav Tech Ltd offers a diverse array of travel-related services, ranging from Flight API, and holiday packages to Hotel API, white label, Bus API, and visa applications. The primary objective of this strategic investment is to acquire a minority interest and strengthen EaseMyTrip’s B2B segment offerings, catering to the diverse requirements of its corporate clients.  

    EaseMyTrip CEO and co-founder Nishant Pitti said, “We are aiming at diversifying our portfolio in the non-air segments. After investing in hotels, we now intend to enhance our services for our corporate clientele, and investment with ETrav Tech Ltd will be pivotal in the same. Leveraging their tech capabilities and expertise in dealing with B2B clients, we are confident to service our corporate clients better with improved offerings. Strategic decisions like these mark a milestone in our journey and fortify our commitment to providing seamless travel experiences for our customers, backed by innovation and technology.”    

    Etrav Tech Ltd MD Henil Ruparelia responded, “We are delighted to collaborate with EaseMyTrip, a prominent player in the travel industry. Their strategic focus on diversifying into non-air segments aligns perfectly with our vision for expansion and innovation. By combining EaseMyTrip’s investment with our tech capabilities and B2B expertise, we aim to deliver unparalleled services to corporate clients. This collaboration underscores our commitment to providing seamless travel experiences, driven by technology and customer-centricity. We believe that our combined strengths will enable us to create value-added solutions for corporate travelers, further solidifying our position in the market. We are excited about the opportunities this partnership brings and look forward to achieving mutual success and growth.”

  • Lee launches new denim collection for women designed by Suneet Varma

    Lee launches new denim collection for women designed by Suneet Varma

    Mumbai: Iconic denim brand Lee announced the launch of “Denim Beyond Definition”, a signature collection for women that redefines denim elegance. Specially crafted by India’s leading couturier Suneet Varma in collaboration with ace turtle, the exclusive licensee of Lee in India, this eclectic collection is a part of Lee’s strategy to offer a fashion-forward and lifestyle-centric denim experience to its customers.

    The collection marks the first time Lee is experimenting with bold styles for its Indian customers. It features captivating elements like gold foil prints, plaid patterns, and metallic riveting. Tailored for a youthful audience, Suneet Varma’s signature style is thoughtfully retained with embellishments, intricate threadwork, and mirror detailing gracing Gen-Z wardrobe essentials such as corsets, bell-bottom jeans, and maxi skirts. This collection stands as a testament to the boundless nature of denim, symbolizing a contemporary and transformative narrative in the world of fashion.

    Sharing his perspective, Suneet Varma said “For me ‘Denim beyond definition’ has been an exciting journey of pushing the boundaries of denim fashion. Beyond the challenges inherent in molding denim and merging it with Indian couture, I viewed it as a tremendous opportunity to do something new. It goes beyond the conventional, offering a unique blend of elegance and comfort. This collection is an ode to those who carve their own path in the world of fashion, and I’m thrilled to bring this fusion to Lee’s customers in India.”

    Commenting on the collaboration, ace turtle CEO Nitin Chhabra said, “We take pride in introducing trendsetting collaborations that redefine the fashion landscape in India. ‘Denim beyond definition’ by Suneet Varma aptly captures this essence and is a testament to our commitment to offering innovative and stylish experiences to our customers. This fusion of denim and Indian couture encourages individuality and is a bold step into the world of fashion and lifestyle. We look forward to launching more such exciting collaborations for our customers in India.”

    The collection seamlessly blends the casual comfort of denim with the glamour and sophistication of fashion. From statement-making jeans to elegant denim dresses and chic separates, it encapsulates the perfect fusion of contemporary style and timeless elegance. With a rich heritage in denim craftsmanship, Lee stands as a symbol of durability and style, now reimagined through the creative lens of Suneet Varma. Customers can buy the collection at select Lee stores across India and on www.lee.in.

    ace turtle is the exclusive licensee of Lee in India and other South Asian markets. Lee is currently available at exclusive brand outlets and leading departmental store chains such as Lifestyle, Shoppers Stop, Pantaloons and Centro among others. The legendary global denim brand is also available online at its dedicated webstore www.lee.in along with popular online marketplaces such as Amazon, Flipkart, Myntra, Ajio, Tatacliq and Nykaa.