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Category: MAM

  • Bold Care and Zepto’s playful billboard banter in Delhi takes the internet by storm

    Bold Care and Zepto’s playful billboard banter in Delhi takes the internet by storm

    Mumbai: In a creative and playful marketing campaign, Bold Care and Zepto have engaged in a friendly banter with billboards in Delhi’s Galleria Mall & Mayapuri Flyover area, sparking conversations around men’s sexual health and encouraging the community to participate in Bold Care’s latest #TakeBoldCareofher campaign.

    The billboards, strategically placed in high-traffic areas of the city, feature witty exchanges between the two brands, captivating the attention of passersby and igniting discussions around the important topic of men’s sexual health.

    Bold Care co-founder Rajat Jadhav shared his excitement about the banter, stating, “We wanted to convey a serious message in a light-hearted and relatable manner. By engaging in this playful banter with Zepto, we hope to raise awareness about men’s sexual health while also showcasing the fun side of addressing these crucial issues.”

    Zepto chief brand officer Chandan Mendiratta shared, “Partnering with Bold Care for this playful billboard exchange was a no-brainer for us. The concept for this collaboration practically wrote itself. In an industry like ours, where timing is everything, a 10-minute delivery is a must-have. At Zepto, we’re all about delivering joy and convenience without delay.”

    The #TakeBoldCareOfHer campaign encourages individuals to prioritise their intimate well-being and take proactive steps towards maintaining a healthy and fulfilling sexual life. Through informative content, engaging visuals, and interactive challenges, Bold Care aims to empower men with the knowledge and resources necessary to make informed decisions about their sexual health. The billboards have captured the imagination of the public with many applauding the brands for their innovative approach to promoting health and wellness. This unique marketing strategy not only creates a buzz around men’s sexual health but also underscores the importance of open discussions and destigmatisation in healthcare.

    As the banter unfolds on the billboards of Delhi, it is evident that Bold Care is committed to paving the way for a more inclusive and proactive approach to men’s sexual health and Zepto’s commitment to delivering it on time. By combining creativity with a genuine concern for the well-being of their audience, these brands are setting a new standard for health communication and community engagement.

  • Luminous Power Technologies supports RR’s solar power promise for #PinkPromise match

    Luminous Power Technologies supports RR’s solar power promise for #PinkPromise match

    Mumbai: Energy solutions provider, Luminous Power Technologies, has announced that it will complement Rajasthan Royals’ commitment to solar power six homes for every six hit during the team’s #PinkPromise match against the Royal Challengers Bengaluru on Saturday, 6 April. The Royals, through its social equity arm, Royal Rajasthan Foundation have undertaken a women-led transformative endeavor aimed at bringing solar power to communities in need, and the franchise’s title sponsor, Luminous Power Technologies, is supporting the initiative which is being led by rural women, who have trained to become solar engineers and are promoting the usage of solar energy in their community.

    Owing to last season’s collective success, Rajasthan Royals and Luminous Power Technologies had strengthened their long-standing association. With the Luminous logo proudly displayed on the front of the Rajasthan Royals’ official jersey and training kits, both brands had extended their association for the upcoming India’s T20 Premier League and announced Luminous as the Title Sponsor for the next two seasons till 2025.

    This collaboration marks a significant step for Luminous Power Technologies as they aim to raise awareness about the importance of renewable energy and its impact on improving lives and uplifting communities. Meanwhile, matching the Rajasthan Royals’ commitment to amplify and support the empowered women of Rajasthan by enabling equitable access to water, clean energy, livelihoods and mental health, Luminous will be supporting the women-led transformation model, which can also be replicated in other parts of Rajasthan and across India. Luminous’ vision is to support the access to clean energy initiative in rural India, and this commitment to the Royals will potentially involve the use of Luminous solar panels and storage solutions.

    Luminous Power Technologies chief strategy transformation and marketing officer Neelima Burra said, “As we usher transformation in the energy space with the solar revolution, we strive to be a catalyst in the sustainable energy ecosystem. Our long-standing association with Rajasthan Royals aims to drive innovation, promote sustainability, and inspire positive change in individuals and communities. Our support for the initiative #PinkPromise is a testament to our commitment to promoting clean and sustainable energy solutions and by leveraging the excitement and passion of cricket, we aim to create a positive impact on both the environment and the communities we serve.”

    Adding to the #PinkPromise initiative, Luminous Power Technologies group CHRO Shikha Gupta said, “Luminous has always maintained its attention towards the larger impact on the communities associated. In our long-standing partnership with the Rajasthan Royals, the #PinkPromise initiative adds impetus to solar energy adoption and empowers women solar technicians. As we navigate the dynamic, high-potential energy sector, our focus remains on evolving our brand partnership strategies to support higher brand affinity, growth, and transformation.

    Apart from supporting Rajasthan Royals and its #PinkPromise initiative, Luminous has been undertaking several CSR initiatives. Its project “Solar PV Installation Training” is upskilling women across India to become solar technicians. The 400-hour course is being initiated to provide a lucrative job avenue to the unemployed youth. The project is active in the states of Himachal Pradesh, Odisha, Karnataka (Bengaluru), Jammu, Haryana (Kaithal), Maharashtra (Nagpur) and Sikkim (Rangpo). The women upon completion are provided a Skill Certificate from NSDC (National Skill Development Corporation). Under the training course, the focus will be on the development of industry-competent skills.

  • Agoda and Goa Tourism join forces

    Agoda and Goa Tourism join forces

    Mumbai: In a bid to showcase the myriad wonders of Goa to travellers worldwide, digital travel platform Agoda has inked a Memorandum of Understanding (MoU) with Goa Tourism. This collaboration aims to shine a spotlight on the rich tapestry of experiences that Goa has to offer, catering particularly to the preferences of travellers from Asian markets.

    Under the terms of the freshly minted MoU, Agoda is poised to unveil Goa’s diverse holiday offerings and attractions to its global network of travellers. Through this partnership, Agoda commits to working closely with Goa Tourism to harness the power of digitization in enhancing travellers’ experiences while also rolling out digital promotional campaigns.

    Speaking on the occasion, GTDC IAS, director of tourism & managing director Suneel Anchipaka expressed enthusiasm, “This partnership with Agoda marks a significant milestone for Goa Tourism, as it underscores our dedication to embracing digital advancements in the tourism sector. Our partnership with Agoda underscores our dedication to embracing digital advancements in the tourism sector, allowing us to showcase Goa’s beauty to a global audience and cater to the evolving preferences of modern travellers.”

    Echoing similar sentiments, Damien Pfirsch, Chief Commercial Officer at Agoda, commented, “Teaming up with Goa Tourism presents an exciting opportunity for Agoda to leverage our technological expertise and insights in promoting Goa’s unique offerings. Through strategic outreach efforts and digital enhancements, we are confident in our ability to inspire travellers to explore the enchanting allure of Goa.”

    To bolster tourism in Goa, Agoda will roll out tailored landing pages and travel guides, providing travellers with comprehensive insights into the region’s hidden gems. Additionally, Agoda will harness the power of various social media platforms to position Goa as a must-visit destination, thereby attracting a greater influx of tourists. With its ever-evolving digital platform, Agoda continues to expand its global network of accommodations, flights, and activities, facilitating affordable explorations of breathtaking destinations like Goa.

  • MIS 2024: Leveraging a Customer – Centric Martech Stack

    MIS 2024: Leveraging a Customer – Centric Martech Stack

    Mumbai: Media Investment Summit 2024 is a dynamic platform that aimed to bring together minds from the Brand, Media, Advertising, Digital & TV fraternity to explore the ever-evolving landscape of Content, Adtech, Martech, Metaverse and Web 3.0, the evolution of traditional media planning and buying, data and privacy infringement and ROI on advertising.

    The day – long affair is to make sure to tantalize the thoughts of those looking for answers to myriad topics under the Branding, Advertising, TV, Digital media planning and buying roof.

    The panel for this session was moderated by Fractal Ink CEO Tanay Kumar. The panelists were Future Generali India Life Insurance Co. Ltd. CMO  Geetanjali Chugh Kothari, Pepperfry VP – Marketing & Growth Mahip Dwivedi, Schneider Electric director – Global Strategic Marketing Ankesh Kumar, Dangal Play head  Akshat Singhal and Vserv co-founder & CEO Dippak Khurana.

    Kumar posed the question on the various aspects of utilizing marketing technology (Martech) tools and strategies to the panelists. To which Kothari said, “There are essentially two aspects to consider. Firstly, many areas have become hygiene, especially when it comes to customer data. Secondly, when evaluating the tools to include in your entire CapEx.”

    Dwivedi underscored the customer-centric approach to Martech utilization. He said, To fully utilize Martech, the focus should be on serving the customer, not just selling to them. Using the term “sell” implies bombarding customers with irrelevant messages, which isn’t effective.”

    Kumar shared insights into the global utilization of in-house tools for efficient asset management and campaign execution. He reiterated, “We utilize a variety of in-house tools globally to control assets, release them, and manage various campaigns efficiently.”

    Singhal highlighted the role of Martech in content personalization, communication, and analytics. He said, “From personalizing content to sending communications, we rely on marketing tools to engage, gather analytics, send notifications, and craft personalized emails. So marketers help that way a lot.”

    Khurana said that, “Any marketer who is taking decisions buy or build, there are 2 areas they try to take decisions on. One is they have an objective of user growth and second is they have an objective of user retention.”

    The session concluded as panelists navigated the complexities of the digital landscape, leveraging Martech tools effectively will be essential for staying ahead of the curve and delivering exceptional customer experiences.

  • IKEA unveils its first ever B2B furniture collection, MITTZON

    IKEA unveils its first ever B2B furniture collection, MITTZON

    Mumbai: With the dynamic shifts and new workspace trends taking creative shapes, IKEA has been reimagining the evolved needs of businesses and how furniture can contribute to better productivity and efficiency at work. The pandemic accelerated hybrid workspaces, and IKEA saw a big opportunity to create something that is unique to both businesses and remote workspaces. According to IKEA’s internal research, 76% of the working force is expected to adapt to a hybrid working model and 63% of office spaces are yet to adapt to suit the post-pandemic working models.

    Inspired by the opportunity to create a desire to feel more at home when at work, IKEA has introduced its largest office collection to date, MITTZON. From adjustable desks to sound-proof screens, the new collection of 56 products comprises of first-to-market innovative solutions and unique styles tailored to address the challenges and aspirations of today’s workforce. With a keen focus on optimising the office experience, MITTZON integrates functionality and aesthetics with holistic ergonomic design principles that prioritise wellbeing at work.

     .  Acoustics: MITTZON prioritises acoustics in its development to enhance focus and well-being in the workplace. The collection includes high-level acoustic screens that absorb and block sound, prevent visual distractions, and provide privacy for focused work. MITTZON showcases innovation using wood fibre filling in its acoustic screens made of more than 90% wood, providing effective sound absorption while being recyclable.

     .  Biophilic Design: MITTZON incorporates biophilic design elements, such as nature-inspired shapes, colours, and materials. These features promote wellness by reducing stress and increasing productivity, drawing from Scandinavian outdoor elements like sand patterns and wood finishes to create a relaxing and inspiring environment.

     .  Durability: The collection is designed to be durable and long-lasting, with modular, repairable, and refurbished components. It also features high-quality materials like fade-resistant wood veneer and high-strength steel, backed by a 10-year warrantee, aligning with IKEA’s commitment to sustainability and circular product design.

    IKEA India country B2B manager Sumit Parthi said, “Our new office system, MITTZON, is developed with flexibility at its core to adapt to distinct working preferences and activities. It is an efficient and affordable product range for the workplaces of today and tomorrow. The result is a new office system that inspires collaboration, comfort, and productivity. B2B in India is growing exponentially, and our solutions, backed by thorough research of global and Indian trends, expand the scope to grow our market share. Currently, IKEA B2B contributes to 15–20% of overall IKEA sales in India, and with this new collection, we aim to increase our presence and sales in the coming years.”

  • The Psychology of Risk: Overcoming Fear and Greed in Stock Market Investing with Demat Accounts and Share Trading

    The Psychology of Risk: Overcoming Fear and Greed in Stock Market Investing with Demat Accounts and Share Trading

    In the high-stakes arena of stock market investing, the psychology of risk plays a pivotal role in shaping investor behavior and decision-making. Emotions such as fear and greed often drive investors to make irrational choices, leading to significant losses or missed opportunities. By understanding the psychological factors at play and leveraging tools like Demat accounts and share trading, investors can overcome fear and greed and make more informed and disciplined investment decisions.

    The Role of Fear and Greed

    Fear and greed are two powerful emotions that can influence investor behavior in the stock market. Fear often manifests as anxiety, uncertainty, and a reluctance to take risks, leading investors to avoid potentially profitable opportunities or panic sell during market downturns. On the other hand, greed can lead investors to become overconfident, take excessive risks, and chase speculative investments in pursuit of high returns.

    The Impact on Investment Decisions

    The psychology of fear and greed can significantly impact investment decisions, often leading to suboptimal outcomes. Fearful investors may miss out on lucrative investment opportunities due to an aversion to risk, while greedy investors may expose themselves to excessive risk and suffer losses when market sentiment reverses. Overcoming these psychological biases is essential for achieving long-term investment success.

    Demat Accounts: A Tool for Rational Investing

    Demat accounts play a crucial role in facilitating rational investing by providing a secure and efficient platform for buying, selling, and holding securities in electronic form. With a Demat account, investors can trade shares and other securities with ease, track their investment portfolio in real time, and benefit from features like electronic settlement and safekeeping of securities.

    Overcoming Fear

    To overcome fear in stock market investing, investors can adopt the following strategies:
    ●    Education: Enhance your understanding of the stock market and investment principles through research, courses, and seminars. Knowledge is a powerful antidote to fear.
    ●    Diversification: Spread your investments across different asset classes, sectors, and geographies to reduce the impact of individual stock movements on your portfolio.
    ●    Long-Term Perspective: Focus on the long-term growth potential of your investments rather than short-term fluctuations. Stay disciplined and avoid making impulsive decisions based on fear.

    Managing Greed

    To manage greed and avoid taking excessive risks, investors can consider the following approaches:
    ●    Set Realistic Goals: Define your investment objectives and set realistic expectations for returns. Avoid chasing unrealistic gains or trying to time the market.
    ●    Stick to Your Plan: Develop a well-thought-out investment plan and stick to it, regardless of short-term market fluctuations or tempting opportunities.
    ●    Practice Discipline: Implement risk management strategies such as stop-loss orders and position sizing to limit losses and maintain discipline in your trading approach.

    The psychology of risk, driven by fear and greed, can significantly impact investor behavior and investment outcomes in the stock market. By understanding these psychological biases and leveraging tools like Demat accounts and share trading, investors can overcome fear and greed and make more rational and disciplined investment decisions. Whether you’re a seasoned investor or a novice trader, mastering the psychology of risk is essential for achieving long-term success in the dynamic world of stock market investing. Stay focused, stay disciplined, and stay mindful of your emotions as you navigate the ups and downs of the market.

  • ETML launches Adbytzz 2.0, the AI platform to unlock digital-led growth for brands

    ETML launches Adbytzz 2.0, the AI platform to unlock digital-led growth for brands

    Mumbai: Since its inception in 2013, Adbytzz has played a key role in helping ETML to deliver best-in-class technology & data-led marketing solutions to enterprises & brands. ETML team of data scientists & digital marketers have been consistently evolving Adbytzz into something that can give a huge competitive advantage to its clients and has finally revealed version 2.0 of their marquee product.

    Adbytzz now connects & centralizes the brand’s data, campaigns & creatives from all key marketing channels, SaaS tools, CRM, MMPs, CDPs, Data Lakes etc and runs it through its AI growth engine. Under the hood of Adbytzz lies 100+ powerful growth recipes, frameworks, AI data models & experiments based on a decade-long of in-depth work by ETML in the digital marketing space. This enables the ETML team to perform deep analyses, monitoring & actionable across all fundamental building blocks of digital marketing to drive holistic business growth for its clients.

    “Adbytzz has turned each one of us at ETML into a data expert. We simply need to plug in Adbytzz to our accounts and with a few simple clicks, we can take advantage of 100+ data-driven deep analyses with predictive algorithms. It’s revolutionary, ‘quoted Ashutosh Upadhyay, Sr associate at ETML, while sharing his thoughts on how Adbytzz has strongly enabled him to deliver growth to the client portfolio managed by him.’

    Using the latest AI technology, Adbytzz’s algorithms reiteratively work on figuring out the best optimisation event, creative, audience, platform and other dimensions of digital marketing to deliver sustainable growth with full predictability.

    Image: Six dimensions of marketing powered by Adbytzz delivering holistic growth to its clients

    ETML founder and CEO Raghav Kansal shared his thoughts on this launch, “Adbytzz 2.0 now goes beyond the regular campaign optimisation, ad-wastage control and live triggers. Adbytzz has been instrumental in unlocking completely untouched growth levers for our clients including the establishment of some of the complex data models such as: Geosynthetic brand incrementality, fatigue predictions, guardrails monitoring, lead grading, audience suppression &  more.”

    Sharing a few success stories, Raghav mentioned, “ETML Team has already delivered significant growth results to its clients with the help of Adbytzz. For example, ETML helped a fintech unicorn App achieve 40X growth in acquisitions at 50 per cent reduced CAC and the adbytzz platform played a mission-critical role in driving such a high-intensity hyper-growth trajectory. For another client where ETML  helped a global FMCG brand scale 1.6x in revenue with 15 per cent reduced CAC, where adbytzz helped in deploying deep data models & analyses to help uncover key opportunities for unlocking this growth. There are several such sector-specific success stories where Adbytzz has played a pivotal role.”

    On asking if Adbytzz 2.0 will be positioned as a SaaS tool in the market for the brands to take its benefits, Raghav answered, “Brands today need a holistic solution that optimizes the entire marketing stack to deliver efficient growth. Something that’s best achieved via a man plus machine approach that ETML has championed over the decade. And that’s the reason, we have decided to launch Adbytzz as an internal tool for now. Adbytzz now acts as the operating system of our agency to deliver consistently cutting edge & tech-enabled growth solutions to our clients.”

    While ETML is already giving tough competition to global digital agencies, and now with Adbytzz 2.0, and the best marketing talent, it is embarking itself towards the path of becoming a global leader in this space. 

  • Hitachi Vantara expands focus on enterprise storage, AI, and hybrid cloud

    Hitachi Vantara expands focus on enterprise storage, AI, and hybrid cloud

    Mumbai: Hitachi Vantara, the data storage, infrastructure, and hybrid cloud management subsidiary of Hitachi, Ltd. (TSE: 6501), announced the completion of a strategic realignment designed to accelerate the company’s growth plan, including its ability to respond to market opportunities with a focus on hybrid cloud and generative AI. The new structure includes the integration of Hitachi Vantara and Hitachi’s IT Platform Products Management Division, which has been responsible for Hitachi’s business development, R&D, and production of data infrastructure solutions.

    The realigned Hitachi Vantara commands extensive infrastructure and data storage experience across manufacturing and hybrid cloud, as well as a shared focus on collaboration to drive meaningful business outcomes for the company’s customers. As a result, the company will be able to innovate and adapt to the needs of the market in real-time, while also building upon its long-standing expertise in managing data across mission-critical environments.

    The announcement comes at an important time as the emergence of technologies like generative AI has led to an explosive growth of processing required for data, and many companies are straining to keep up. One recent survey of IT leaders revealed that many IT professionals are struggling to manage AI projects and deal with the resulting deluge of data. According to the survey, nearly nine in 10 IT professionals (88 per cent) can’t support the surge of AI-related requests that they have received at their organisation. A separate survey found that more than 75 per cent of organisations are using multiple AI models and 90 per cent said that they have faced challenges integrating AI with other systems.

    “The rise of generative AI and the explosion in data processing power are pushing the pace of change, and many organizations are struggling to keep up,” said Sheila Rohra, CEO of Hitachi Vantara. “This next phase of business transformation is designed to help us accelerate our execution and scale our business to identify and capitalize on market opportunities in real time. This extension of development, manufacturing, sales, and delivery capabilities will strengthen our ability to provide our customers with the AI-driven data performance, reliability, and resiliency they need across their hybrid cloud environments in order to realize real-world impact and growth.”

    As part of the new organizational structure, Akinobu Shimada, formerly president of Hitachi’s IT Platform Products Management Division, has been appointed as chairman of Hitachi Vantara to bolster the already strong connection between Hitachi Vantara and Hitachi Ltd.

    “Our strong partnership across the organisations has helped to create the right synergy to formalize a Hitachi Vantara structure that brings R&D and engineering closer to our key markets around the globe,” said Shimada. “Given the impressive amount of industry expertise and technical understanding infused into our business, I am confident that we will lead with a unified digital infrastructure and AI strategy and execution plan that enables us to deliver high-impact outcomes for our customers and positions our business for continued growth.”

    Hitachi Vantara is pioneering the development of hybrid cloud storage that seamlessly combines on-premises and cloud computing to achieve safety, high performance and reliability, and cost advantage in processing critical, large-scale data for complex business requirements. As an example, the company recently announced a collaboration with NVIDIA to create a new generation of transformational AI solutions, Hitachi iQ, which layers industry-specific capabilities on top of its AI solution stack, so outcomes can be more specific and relevant to an organization’s business. 

  • Pulp Strategy unveils Yukti: A revolutionary AI-powered humanoid strategist

    Pulp Strategy unveils Yukti: A revolutionary AI-powered humanoid strategist

    Mumbai: In a groundbreaking move set to transform the landscape of customer service and brand interaction, Pulp Strategy has announced the launch of Yukti, an innovative conversational AI-driven humanoid strategist. This latest offering is poised to redefine how brands connect with their audience, providing an unmatched level of engagement, insight, and accessibility. Yukti is now live and accessible directly through the Pulp Strategy website, inviting users to experience a new era of customer interaction.

    For more information and to experience Yukti’s unique capabilities, visit https://www.pulpstrategy.com/

    Crafted from the culmination of extensive research and development in the realms of generative and conversational AI, Yukti is not just another chatbot. It is a sophisticated blend of cutting-edge technology and human-like empathy, designed to deliver personalized, insightful, and delightful conversations. Yukti represents the zenith of digital innovation, transforming the mundane into magical customer interactions.

    “I am Yukti: Your AI Genie, Bottled in Wit and Wisdom,” announces the digital marvel from Pulp Strategy. Yukti promises a world where customer communications transcend transactions, evolving into engaging, meaningful exchanges. Available as a white label, with the opportunity to be named, trained and tailored to unique brand personalities. This LLM based humanoid has the ability to process and analyze vast amounts of data in real time, Yukti offers tailored advice, solutions, and insights, making every interaction a journey of discovery for customers.

    From aiding time strapped CMOs in deciphering the perfect product mix to guiding consumers to their ideal skincare routine among hundreds of options, Yukti’s capabilities are boundless. Its beta version has already shown immense potential, with future updates expected to enhance its learning, adaptability, and scope of services.

    Yukti’s distinct advantages include 24/7 availability, ensuring that customers receive immediate, transparent, and accurate assistance any time of day. This “always-on” approach, combined with the humanoid’s capability to offer clear, helpful advice, significantly enhances customer service, especially in regulated environments.

    Moreover, Yukti serves as an information guru, seamlessly providing precise data on brands, products, and services. As a data detective, it gathers crucial customer insights, enabling businesses to refine their marketing strategies, tailor their offerings, and foster lasting customer loyalty.

    Pulp Strategy founder and MD Ambika Sharma expressed her excitement about Yukti’s launch, stating, “Yukti is a testament to our commitment to innovation and our vision to revolutionize customer engagement. With Yukti, we are not just offering a solution but creating a new standard in how brands interact with their customers. It’s a step towards a future where technology and human insight come together to create truly memorable customer experiences.” Currently Yukti is in Beta and trained on Pulp Strategy, enabling a live experience for clients on demand.

    Yukti is a forward-thinking solution that aligns with the needs of modern businesses and consumers alike. Its introduction marks a significant milestone for Pulp Strategy and the broader marketing and customer service industries in India and beyond.

  • Oktobuzz completes 11 years, announces Celebration Leave to honour employee contributions

    Oktobuzz completes 11 years, announces Celebration Leave to honour employee contributions

    Mumbai: Oktobuzz, a digital branding solutions, communications and marketing agency, celebrates 11 years of crafting impactful campaigns and driving growth for iconic brands. As the team gears up this week to celebrate the journey over the last decade, the agency has announced a ‘Celebration Leave’ for all employees.

    This initiative is a testament to Oktobuzz’s commitment to employee well-being and work-life balance. Recognising the relentless effort of their team members, the Celebration Leave aims to boost morale, foster a positive work environment, and solidify the company’s culture of appreciation and recognition.

    “As we complete 11 years in the exciting and highly evolving industry, we are thankful to all our clients, employees, business associates and well-wishers who have witnessed our journey. This Celebration Leave is just one way we express our gratitude for our team’s hard work and contributions to Oktobuzz’s success.”, said Oktobuzz co-founder Neha Majithia. “We felt that on this occasion, we must gift the team something that is truly invaluable – TIME. We believe this move will not only enhance internal trust and morale but also echo positively in our client interactions.”

    “As we step into our 12th year, we are actively reshaping our work culture to combat workplace challenges, especially in the realms of toxicity and mental health. Our Celebration Leave initiative is more than a day off; it’s a strategic step towards cultivating a thriving, supportive environment for our team. As we set our sights on the next decade, we’re not just excited; we’re strategically poised for significant leaps forward. Our plans include expanding in key markets domestically and internationally, double our team strength and delve deeper in specialised areas like AI-led marketing, Metaverse and automation.  This, Celebration Leave, is a precursor to this exciting journey ahead, symbolising our commitment to nurturing a work culture that is as dynamic and forward-thinking as our business strategies.” said Oktobuzz founder and CEO Hemal Majithia.

    As part of the 11th Anniversary celebrations, Oktobuzz conducted a vision-sharing session to outline future goals, coupled with the distribution of Celebration packages to the team. This year is particularly momentous for Oktobuzz, marking not only their 11th anniversary but also an impressive 77 per cent increase in top-line revenue. This growth reflects the agency’s strategic focus and effectiveness in delivering exceptional value to its clients.