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MUMBAI: American multinational technology company, Google, is all set to invest $550 million in China’s second largest e-commerce company JD.com. The move comes as part of...
MUMBAI: While brands continue to engage in paid promotions through influencer marketing, consumer goods giant Unilever’s had enough. The world’s second biggest advertiser has decided to...
MUMBAI: A customised bed sheet with an image of your favourite travel destination, family or just a picture that you clicked. Sounds fancy? Well, bath and...
MUMBAI: Decorative paint manufacturers, Indigo Paints, has signed MS Dhoni as brand ambassador. The company has inked a deal with MSD for the next several years...
MUMBAI: Procter & Gamble (P&G) Indiaalong with its partner WEConnect International recently concluded the Women Business Empowerment Programin India. 20women entrepreneurs, who were selected via an...
MUMBAI: Flipkart-owned UPI-based payment platform PhonePe has partnered with taxi aggregator Ola. With this tie-up, users will be able to book an Ola cab using the...
MUMBAI: Kalyan Jewellers, one of India’s leading jewellery brands, has kick started its Father’s Day campaign with an interesting video chat between Amitabh Bachchan and Shweta...
MUMBAI: India is Uber’s most crucial market in Asia! Earlier this year, Uber sold its business in Southeast Asia to local rival Grab. Now, to tap...
MUMBAI: Smartphone brand Vivo has launched a new global dance movement, #PassTheSwag, aimed to unite both football and music fans around the world to create an...
MUMBAI: Philips India has brought Indian cricket skipper and youth idol Virat Kohli on board as the new brand ambassador for its male grooming segment. Virat...
MUMBAI: Carlsberg India has launched Carlsberg Smooth, a premium mild beer made with the finest European Barley for a rich and smooth taste. Brewed specially for...
MUMBAI: Sanofi India – makers of the Combiflam pain relief tablets along with Bollywood actor Soha Ali Khan has launched its first initiative under its pain...
MUMBAI: Taking the football fever a notch higher, Vodafone India is giving its customers an exciting opportunity to win iPad Mini by playing a simple game...
MUMBAI: Behrouz Biryani, the largest biryani brand in the country with its rich Persian heritage, has launched its first ad campaign. Crafted by BBH India, the...
MUMBAI: It wasn’t long back that fast food penetration in India was seriously low. It was only metros and mini metros that had access to burgers,...
MUMBAI: Nuvoco Vistas Corporation, which is also know as Lafarge India Limited has launched its latest campaign for its popular brand Duraguard. Conceptualised around a simple...
MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has launched a new campaign for Oppo’s latest phone – the F7, powered by AI (Artificial Intelligence) 2.0. ...
MUMBAI: Mukesh Ambani led Reliance Brands Limited, a subsidiary of Reliance Industries Ltd, has acquired Rhea Retail Pvt. Ltd. Reliance acquired 100 per cent stake in...
MUMBAI: Global water crisis is deepening with each passing day. Even a developed city like Cape Town in South Africa is enduring one of the worst...
MUMBAI: Multi-business conglomerate, ITC Limited has pledged that over the next decade, going beyond its Extended Producer Responsibility, it will deploy superior solutions so that 100...
MUMBAI: Baba Ramdev led Patanjali Ayurved Limited moved the FMCG sector entirely with ‘ayurvedic and natural’ products. The company announced in 2016, that it will build...
MUMBAI: ASUS India has decided to collaborate with Gal Gadot to promote its latest series of laptops and All-in-One PC. Sharing a joint passion for creativity...
MUMBAI: Today technologies such as Internet of Things (IoT), digital and big data are reshaping and transforming every industry. Vodafone’s IoT Barometer Report 2017-18 states that...
MUMBAI: Some of the biggest tech giants are the biggest spenders on TV.Figures from around the world show the extent to which online businesses are now...
MUMBAI: Kotak Securities, the stock broking arm of Kotak Mahindra Bank Limited, is the new addition in the list of brands that has opted for a...
MUMBAI: Royal Enfield or RE as it is popularly known has been one of the secretive brands that have forever been tight-lipped; never wanting to talk...
MUMBAI: Most brands can easily take up any form of promotion when it comes to advertising themselves. But some brands have the hard task of not...
MUMBAI: After having worked with three tech giants of today – Google, Microsoft and Samsung – Guneet Singh is not hesitant to speak of the power...
MUMBAI: The spread of mobile devices and rapid mobile data networks has transformed global media consumption in recent years. A recent report by Zenith Media Consumption...
MUMBAI: A global snack brand started by an Indian, Bare Foods has been acquired by American multinational food, snack, and beverage corporation, PepsiCo. PesiCo has entered...
MUMBAI: What if you were standing in a queue and suddenly discovered that the person standing next to you is your favourite celebrity or hero? Will...
MUMBAI: Travel marketplace ixigo has partnered with IRCTC to exclusively power hotel bookings for IRCTC users. Through this partnership, ixigo’s wide range of accommodation offerings from...
MUMBAI: Bajaj Finance Ltd, the lending arm of Bajaj Finserv has launched a campaign #FitForLife Fest to offer fitness and wellness products on no cost EMI...
MUMBAI: RTB House, a global company providing retargeting technology with top online advertisers has opened a new research division called AI Marketing Lab. The lab will...
MUMBAI: IndiaMART has launched its latest digital-led campaign that focuses on various benefits of Payment Gateway, Pay with IndiaMART. By showcasing various real businesses from across...
MUMBAI: Oyo, India’s largest hospitality company, has inked its first team sponsorship with Royal Challengers Bangalore for this season of cricket’s magnum opus, T20. With this...
MUMBAI: Building solutions providers Everest has launched its new product Everest Super which is a colourful fibre cement roofing sheets with heat and water resistance and...
MUMBAI: Xiaomi India continued to lead the Indian smartphone market as per IDC’s quarterly mobile phone tracker in Q1 2018. Xiaomi retained its top smartphone brand...
MUMBAI: Changing the way cricket fans experience VIVO IPL, Star India has added one more feather to its cap by re-imagining out-of-home (OOH) display in India....
MUMBAI: ETechAces Marketing & Consulting, which owns insur-tech brand, PolicyBazaar.com, and marketplace for lending products, PaisaBazaar.com, has roped in actor Akshay Kumar as its brand ambassador....
MUMBAI: All you superhero fans hold your breath! Cause this May Fastrack is launching watches from the Deadpool Collection and it’s that one piece of accessory...
MUMBAI: Big Bazaar is known for its blockbuster sales which attract customers in millions. For this public holiday sale from 28 April to 2 May, it...
MUMBAI: Beverage brand Pepsi has always been ahead of the curve when it comes to communicating with consumers. The brand has always innovated and developed campaigns...
MUMBAI: IKEA, the Swedish home furnishings company, today announced a contest in which the winners will experience behind-the-scenes of its first TV commercial to be shot...
MUMBAI: India’s leading athlete Virat Kohli and sportswear brand PUMA commissioned a pan-India study with market research agency Kantar IMRB to understand the current state of...
MUMBAI: Table spread brand Nutralite has launched India’s first mayonnaise range with vitamins. The company claims Nutralite Mayonnaise to be fortified with Vitamin A, D and...
MUMBAI: Barbie, from the house of Mattel Toys, has launched an India-exclusive collection of dolls inspired by several cultural aspects of India. The collectibles, from the...
MUMBAI: Amazon India today announced the launch of Weavesmart, the largest e-commerce store for handlooms in India and an e-marketing partner for the Ministry of Textiles...
MUMBAI: Swimwear brand, Speedo, has announced Bollywood actress and fitness enthusiast Parineeti Chopra as its new fitness ambassador. As the new face for Speedo India, Parineeti...
MUMBAI: In a recent announcement, Publicis India and MakeMyTrip (MMT) have agreed to mutually part ways. This will also include the end of the agency’s journey...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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