MUMBAI: Perfetti Van Melle India has launched Center Fresh Mints, a new offering by the Center Fresh brand in the mint candy segment. This new offering...
MUMBAI: Panasonic’s Anchor, one of India’s leading manufacturers of electrical construction materials, launched its new campaign ‘Naye India ke Badhte Load ke Liye’. With the advancement...
MUMBAI: With the beauty and skin care category hugely cluttered in the Indian sub-continent, VLCC, along with Grapes Digital has launched a campaign leveraging a brand...
MUMBAI: BookMyShow and BBH India have teamed up to welcome BAZZAR, the newest original production of the live entertainment leader Cirque du Soleil, to India with...
MUMBAI: Time spent and attention levels are sliding down for digital as there is so much content to offer that if the content doesn’t have some...
MUMBAI: Traditional media companies today have a very diverse story and narrative no matter what the subject. A consistent story is shared across paid, earned and...
MUMBAI: Speaker brand, Ultimate Ears, has partnered with digital and marketing agency Grapes Digital to launch a series of campaigns this festive season. Grapes Digital rings...
MUMBAI: Media & Entertainment powerhouse Zee Entertainment Enterprises Ltd (ZEEL), has launched zeemitra.com, a first of its kind online platform to democratise advertising on television by...
MUMBAI: Mondelēz International has finally launched its newest global research, sevelopment and quality technical centre in India located in Thane, Maharashtra. The India Technical Centre has...
MUMBAI: Indian consumer durable manufacturer Onida, has launched new print ad campaign “Maximum Impact –Maximum Sound” for its newly launched KY Super thunder smart TV. The...
MUMBAI: Video is the new glue fusing brands with their consumers thanks to the massive explosion in consumption on digital and handheld devices. Marketers are working...
Fanzart India’s first Luxury Fan Brand, introduces its Kids Designer Fan – ‘Baby Venus’. Much like the planet, it gets its name from, the fan's unique...
Programmatic advertising is a method of utilising software to buy digital ads. It is easier for media buyers to go through an auction-based process instead of...
MUMBAI: Uber Eats, the world’s largest food delivery network and Café Coffee Day, India’s largest café chain, have announced a partnership to launch the country’s largest...
MUMBAI: Traworld, the premium luggage brand from the house of High Spirit Commercial Ventures, has launched its ad-campaign ‘The World is Your Ramp’ featuring Sonam K...
MUMBAI: India,is a land of millions of gods and festivals with each occasion seeing a vast number of people in a perfect melting pot of devotion,...
MUMBAI: India’s only rental marketplace for lifestyle products, Mutterfly, has partnered with Zoomcar wherein all those who use the Zoomcar app can now rent products for...
MUMBAI: Sundrop, one of India’s most trusted food brands has launced a new cereal, Choco Popz. The product which can be had either as a breakfast...
MUMBAI: While spikes in viewership could be fuelled by unplanned happenings and topical events, there are special events where television plays the role of a common...
MUMBAI: With online shopping being in the rage around the seasonal festivities, international e-commerce company Shopmatic is giving small businesses a golden chance to participate in...
MUMBAI: We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have...
MUMBAI: Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch – the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed...
MUMBAI: Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into...
MUMBAI: Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos. The alliance aims...
MUMBAI: Enormous Brands has bolstered its northern operations with significant appointments across all disciplines. The agency has hired Prateek Suri as creative head Gurgaon. He joins...
MUMBAI: IndusInd Bank has launched the IndusInd Bank Duo Card which is India’s first 2 EMV chip debit cum credit card. This two-in-one duo card with...
MUMBAI: Nearly all of us remember the Vicks ad that went viral last year featuring transgender social worker Gauri Sawant and her daughter Gayatri. The ad...
MUMBAI: The festive season has finally kicked in and brands have tightened their seats to make sure they don’t miss out on reaching any potential consumer....
MUMBAI: After making Cadbury Dairy Milk as one of India’s favourite chocolate brands for 70 years in India, Mondelez India has launched Cadbury Dairy Milk Crispello,...
MUMBAI: Bharti Airtel (Airtel), India’s leading telecommunications service provider, today launched an innovative digital campaign #PassTheTorch to mark the 11th edition of the Airtel Delhi Half...
MUMBAI: Indian digital financial services platform, MobiKwik has launched its breakthrough product, Boost, that offers instant loan approval and disbursal to MobiKwik users. This is the...
MUMBAI: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 9 Consecutive Years*, has announced a...
MUMBAI: Apple, Google, and Amazon are the three most valuable brands of 2018, according to Interbrand's Best 100 Global Brands 2018 report. Facebook, mired in data...
The members of Breitling’s Triathlon Squad – Jan Frodeno, Chris “Macca” McCormack, and Daniela Ryf – are among the world’s most successful competitors in a famously...
MUMBAI: Madison World has begun its CSR journey by starting an NGO namedMadison Resource Foundation, that has adoptedTanya Computer Centre. Tanya Computer Centre was established in...
MUMBAI: Today more than ever, consumers are putting their faith in brands to stand for something. Whether people are shopping for soap or shoes, they’re weighing...
New Delhi, October 3rd, 2018: Truecaller today announced the launch of its instant messaging (IM) platform ‘Truecaller Chat’. With the aim to make communication safer and...
Bangalore, 25 September, 2018: Pass Pass Pulse added an exciting new flavour, Pulse Litchi to a line of successful variants like, Kachcha Aam, Guava, Orange and...
Mumbai, September 25th, 2018- CaratLane – a Tanishq partnership announces its foray into silver jewellery with ‘Shaya’. Meet Shaya, CaratLane’s seriously badass sibling! The brand celebrates...
Mumbai, September 26, 2018: Tissot, the largest traditional Swiss watch brand based on volume, launched a Tissot Chrono XL Classic Virat Kohli Special Edition commemorating its...
MUMBAI: Star continues to rule the south regions – Malayalam and Telugu with channels Asianet and Star Maa, while ZEEL’s regional channels Zee Bangla and Zee Marathi...
India, 25th September, 2018: India’s largest cafe chain Cafe Coffee Day has partnered with one of the leading wireless power solutions provider in the world PowerSquare...
MUMBAI: Marico Ltd has launched its newest brand ‘True Roots’, that delays hair greying from the roots. It has been launched on Flipkart as a digital-first...
Celebrating the spirit of today’s youth which is playful, fashionable and cool, John Players – ITC’s popular youth fashion apparel brand, unveiled its latest Autumn Winter’18...
MUMBAI: Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals – ZKraft and PubNX. In addition, it...
MUMBAI: It may seem unlikely to many that a monthly phenomenon, which lasts for five days on an average, could fuel a billion dollar market. But,...
MUMBAI: Innerwear is no longer a product of necessity but even a lifestyle marker. While the industry only has five major players – Lux, Amul, VIP,...
MUMBAI: Tata Motors has launched its newest addition to the passenger vehicle family – The Tiago NRG. It has extended the Tiago brand with an all-new...
MUMBAI: Dettol, the leader in antiseptic soap category, has launched Dettol Aloe Vera soap, enriched with soothing Aloe Vera that keeps your skin protected from germs....
MUMBAI: India’s cricket lovers are in for a sporty and luxurious treat this cricket season as Royal Stag makes it large in the international cricket space...

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