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MUMBAI: Maxxis India, a sub-company of Maxxis Group, has announced a tie-up with Lets Ryde, a Delhi-based motorcycle rental and tour-adventure company that also organises theme...
MUMBAI: DesignCafe, a Bengaluru based online home interior design platform, announced that WestBridge Capital will invest up to Rs 200 crore in a series B round of...
MUMBAI: LIKE , a video maker and music video editor app, has introduced some Christmas-special stickers on its platform. The users can download these stickers from...
MUMBAI: Kinder Joy, a brand of Ferrero SpA, has partnered with KidZania , a global edutainment theme park, to launch a Kinder Joy Treat Factory for...
MUMBAI: As a nation, we are growing, our disposable income is rising and the world is looking at us when it comes to pushing the global...
MUMBAI: Jaguar has achieved a significant milestone in its brand journey in India; the one million follower mark on Instagram, organically. Started in January 2016, the...
MUMBAI: Ganesh Grains, East India’s processed food grains brand, has announced the launch of a new campaign ‘Khao Fresh, Jiyo Fresh’ for whole wheat chakki atta....
MUMBAI: The recently launched India’s Most Attractive Brands 2018 report ranked brands across categories based on an elaborate model measuring which brands the consumers desire the most....
MUMBAI: India’s Most Attractive Brands Report 2018 (MAB 2018), in its fifth edition, has listed the country’s most attractive 1000 brands, based on TRA’s proprietary model of...
MUMBAI: India’s only unified platform for all kinds of packaging solutions, Bizongo announces the launch of its new brand identity reinforcing the company’s leadership as India’s...
BENGALURU: After dilution of its stake to less than majority by Royal Philips in Philips Lighting, the latter lost its Philips moniker to be renamed as...
MUMBAI: Extending its support to the cause of breast cancer awareness, women’s beauty brand Avon has tied up with Bajaj Electricals Pinkathon 2018 – presented by...
MUMBAI: Pepperfry has announced the launch of its Bespoke Services— its one-stop-shop to resolve all ‘interiors woes’ for the homes of its customers. The company has opened...
MUMBAI: Kalyan Jewellers has announced a Mega Discount Mela for this season offering up to 30 per cent discount on VA for gold jewellery, up to 20...
Advertising – the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a...
MUMBAI: After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further...
MUMBAI: DHFL General Insurance has announced that its insuretech brand – COCO has bagged the award for “Best Use of Digital Media in the Insurance Category”...
MUMBAI: Hospitality company Sodexo , in partnership with Zone Startups, has announced an Enterprise Foodtech Program—an initiative to work with Indian start-ups and closely connect with...
MUMBAI: A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for...
MUMBAI: Artimas Fashions Private Limited, and licensee of One8 innerwear brand showcased the first look of its innerwear range today. One8 innerwear collection includes socks, innerwear...
MUMBAI: As per a report titled ‘Purpose in Asia’ from Kantar, consumers in Asia want brands to align with issues that matter to them. The report...
MUMBAI: As a part of its ongoing #MeriLifeMereRules campaign, Whisper has collaborated with Girliyapa to launch ‘Girls Hostel’. The 4-part original weekly show will release on...
MUMBAI: With the aim to enhance entertainment options for its users, BookMyShow recently added ‘Activities’ section across its platforms. The section allows the users to browse through...
MUMBAI: British multinational alcoholic beverages company Diageo has been named as Britain’s Most Admired Company 2018 by Management Today. This is the fourth time that Diageo has...
MUMBAI: Mondelez International’s biscuit brand Oreo is expanding its trajectory in India with the launch of Oreo Cadbury Dipped – Oreo cookies coated in deliciously smooth...
MUMBAI: The general elections of 2019 are just around the corner and for the past few months a feirce political battle is ensuing in some of...
MUMBAI: Indian sports icon Virat Kohli has launched his brainchild One8 Fragrances giving his fans an insight into his 'hitherto hidden playful, candid, light-hearted, and jovial personality'....
MUMBAI: The million dollar question today for any brand or company is ‘How can you decipher your customer?’ In its second edition of Me, My Life,...
MUMBAI: India’s premier lifestyle brand HELLO! and a trailblazer in the luxury lifestyle content space reinforced its legacy by successfully hosting India’s first ever Debutants’ Ball....
MUMBAI: Hospitality company Marriott International has given one of its key brands – Courtyard by Marriott – an updated logo and look. On the occassion, the...
MUMBAI: Restaurant search and discovery platform Zomato is launching in 30 more cities which will include Ajmer, Ambala, Anand, Anantapur, Bareilly, Bathinda, Bhavnagar, Bhilai, Durg, Haridwar,...
MUMBAI: Fitness brand ASICS has announced the launch of its e-commerce website for the Indian market. The newly launched website is a one-stop destination for all...
MUMBAI: Rapper Badshah and global pop group Now United’s new single, ‘How We Do It’, presented by Pepsi was launched during a love concert at High...
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 17 November 2018 – 23 November 2018. The...
MUMBAI: Short-form mobile video platform TikTok announced the launch of its Innovative Digital Advertising Solutions in India at the ongoing ad:tech conference. It also launched the ‘Hashtag...
MUMBAI: Quikr has announced the launch series of video commercials to aware the customers about the ‘Quikr Assured’ products and services. The ‘#MannHaiTohDoneHai’ campaign comprises of...
MUMBAI: Adding another story to its ‘Khudse Naya Rishta’ campaign, Titan Raga this time is questioning the ‘ideal’ of beauty with its latest TV commercial. The...
MUMBAI: To mark the Children’s Day celebration in India, DBS Bank launched a unique campaign, #SparkingTheFuture, featuring cricket legend Sachin Tendulkar, to give the kids an...
MUMBAI: OTT platform ZEE5 has joined hands with OYO Hotels and Homes to offer the travellers some fantastic discounts. OYO Hotels and homes will offer their...
MUMBAI: Marking the 70th anniversary of Mondelez India (formerly Cadbury India Ltd.) and Cadbury Dairy Milk, the company has launched a limited edition Cadbury Dairy Milk vintage...
MUMBAI: “Bad officials are appointed by good citizens who do not vote.” We’ve all heard that every citizen must cast their vote because it’s the very...
MUMBAI: Myntra, one of the most recognisable brands in the country’s digital fashion space, continues to benefit greatly from Netcore’sAI-powered growth marketing platform, Smartech. Myntra has...
MUMBAI: The rapid growth in the number of high net worth individuals (HNIs) and aspirational lifestyles and consumer demographics has led to a demand for luxury...
MUMBAI: Birla Aerocon, the green building solution brand from the house of HIL Ltd. which is India’s leading and Asia’s most trusted building material company, today...
MUMBAI: Chumbak, a souvenir brand, has planned to come up with its first campaign with an aim to introduce the multi-faceted Chumbak and what it stands...
MUMBAI: Initiating a new beginning in the Indian marketing space, Keventer, the largest Banana brand in India, has launched the nation’s first ever marketing campaign to...
When it comes to the world of marketing and advertising, festivals provide a unique opportunity to reach a wide audience with an almost singular emotion- “celebration”....
MUMBAI: ITC’s leading incense stick brand, Mangaldeep, has launched a unique ‘slice of life’ campaign that depicts everyday conversations with God. With Bhumika Chawla as the...
MUMBAI: Birla Ayurveda, a part of the Yash Birla Group, launched its collection of personal care products and medicines. The range spreads across four personal care...
MUMBAI: With the rapid change in the online ecosystem, marketers are gradually increasing their investment for branded content. Subtle product placement and proper storytelling in branded...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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