Category: Brands

Goyal’s Pivot spins heads at Lakmé Fashion Week, a sartorial butterfly effect

MUMBAI: Somya Goyal’s Pivot collection, a veritable fashion fandango, pirouetted its way to victory at Lakmé Fashion Week, bagging the “Nexa Presents The Spotlight” award. Goyal, a design dynamo fresh from Pearl Academy and Central Saint Martins, London, showcased a collection that wasn’t just clothes; it was a manifesto on metamorphosis.

Inspired by the butterfly effect – that tiny flap of wings causing a style tsunami – Goyal’s designs were a masterclass in versatility. Reversible silhouettes flirted with modular constructions, while gradient dyeing techniques painted the runway like a psychedelic sunset. Her 3D cord hand embroidery added a tactile kick, and colour-changing details kept the audience guessing, proving that this designer doesn’t just follow the beat, she remixes the entire track.

Goyal, who launched her eponymous label in 2019, is a champion of sustainable chic, favouring natural and recycled fabrics. Her “Pivot” collection, however, was a bold experiment in reinvention, with garments that morphed and moved like a well-choreographed dance. “I wanted to explore how even the smallest design decisions can create a ripple effect,” she said, “transforming not just garments but the way we perceive fashion itself. The collection is a dialogue between precision and evolution—where modularity, reversibility, and fluid craftsmanship redefine versatility. For me, fashion is never static; it’ s an ever-changing expression, and Pivot is a testament to that constant transformation.”

“We are honoured to support initiatives such as ‘Nexa e Vitara Presents the Spotlight,’ which not only recognizes and celebrates emerging design talent, but also fosters innovation within the fashion industry. This season’ s theme has provided designers with a unique opportunity to explore the profound intersection of emotion, creativity, and storytelling through fashion. Somya Goyal has masterfully embodied the spirit of this theme with a bold and visionary collection,” said Maruti Suzuki India senior executive officer marketing & sales Partho Banerjee.

Meanwhile FDCI chairman Sunil Sethi stated, “We were impressed by the diverse and innovative presentations from participants nationwide, with Pivot by Somya Goyal’s showcase, particularly catching our attention.”

In essence, Goyal’s “Pivot” wasn’t just a collection; it was a wink and a nudge to the ever-evolving nature of style, proving that even the subtlest design shift can create a full-blown fashion earthquake. This designer didn’t just turn heads; she spun them.

March 31, 2025
Vadilal’s Gandhi family settles disputes to scoop up a sweeter future

MUMBAI: After years of frosty relations, the Gandhi family—owners of India’s beloved Vadilal ice cream brand—have struck a peace deal to end their corporate meltdown. On 29 March, Vadilal Industries announced a comprehensive family settlement between three branches of the dynasty that promises to restructure management while bringing the iconic Vadilal brand under direct company control. The company made this known through a regulatory filing with the Bombay stock exchange.

The fourth-generation Gandhis had been locked in a bitter corporate feud with “diverse interests, different ambitions and varying perceptions” about the strategic direction of the company. These disputes had spilled into multiple legal battles before the National Company Law Tribunal and its appellate body, with at least nine separate appeals pending (Company Appeal Nos. 221, 223, 338, 339, 340, 341, 376, 377 of 2024 and 18 of 2025).

Under the new arrangement, the three family branches—led by Rajesh Gandhi, Virendra Gandhi, and Devanshu Gandhi—will each appoint one director to the board, creating a power-sharing formula designed to maintain “equality of interests.”

These nominees will be complemented by four non-executive directors, including at least three independent directors, ensuring family members remain in the minority on the seven-person board.

The three branches will have equal representation on board committees on a rotational basis and similar representation rights on subsidiary boards. Each branch will maintain information and inspection rights, including access to audited financials, quarterly statements, and monthly management information.

Professional managers will need to submit annual business plans and budgets to the family members at the start of each financial year.

All current executive leadership will step aside. Rajesh Gandhi and Devanshu Gandhi will resign as managing directors but remain as executive directors. Kalpit Gandhi will step down as chief financial officer and non-executive director, while Deval Gandhi will also leave her non-executive directorship. Janmejay Gandhi, a 46-year-old MBA graduate from the University of Technology, Sydney and described as a “dynamic business leader” with experience in finance and strategy, will join as an executive director representing the Virendra Gandhi branch.

The icing on the cake involves a composite scheme of amalgamation merging three promoter-owned companies—Vadilal International Pvt Ltd (VIPL), Vadilal Finance Company Pvt Ltd (VFCPL), and Veronica Constructions Pvt Ltd (VCPL)—into Vadilal Industries. Critically, this will bring ownership of the Vadilal brand, currently licensed from VIPL until 2028, directly under the company’s control.

The merger’s financial details reveal interesting valuations. VIPL, which owns the trademark and had revenue of Rs 589.81 lakh against assets of Rs 2,627.87 lakh as of 28 February 2025, is valued highest in the share-swap deal. Its shareholders will receive 3,241 Vadilal Industries shares for every 100 VIPL shares. Meanwhile, VFCPL shareholders will get 317 shares for every 10 held, and VCPL shareholders will receive 116 shares for every 5 shares they own. The valuations were provided jointly by GT Valuation Advisors and PwC Business Consulting Services, with a fairness opinion from ICICI Securities.

The agreement includes robust governance mechanisms, with the three branches sharing affirmative voting rights on key matters affecting the company. These matters include corporate restructuring, capital changes, decisions regarding the Vadilal brand, creation of joint liabilities on promoters, delisting of securities, and liquidation or winding up of the company or material group companies.

The family branches will have significant influence over the appointment of independent directors, CEO, CFO and other key managerial personnel, with unanimous consent required from all branches for such appointments, reappointments, or removals. The company will adopt formal policies for the appointment of independent directors and professional management personnel.

A new dividend policy ensures investors aren’t left feeling cold—the company will distribute at least 10 per cent of consolidated profits in 2024-25, rising to between 20 per cent and 25 per cent from 2025-26 onwards. The agreement also allows for the adoption of an employee benefit scheme with stock options, though limited to 0.5 per cent of total post-issue paid-up capital for any individual.

Future funding for the company will follow a specific waterfall mechanism: first through internal accruals or debt, then through rights issues (requiring unanimous branch consent), and finally through preferential allotments with branch approval.

The agreement includes strict transfer restrictions with rights of first refusal should any family member wish to sell shares. Tag-along rights are triggered if a third-party purchaser acquires more than 10 per cent of the company’s share capital and subsequently transfers shares to a competitor. These special rights fall away if a branch’s holding drops below 10 per cent of the company’s share capital on a fully diluted basis.

Three new independent directors—Shalini Raghavan, Shivakumar Dega and Nagarajan Sivaramakrishnan—will join the board, along with non-executive director Gaurav Marathe. Additionally, Rajesh Pandya will serve as a non-executive director until the litigation withdrawal date.

The entire arrangement is contingent upon shareholder approval via postal ballot and the resolution of the ongoing litigation before the National Company Law Tribunal and Appellate Tribunal. The amended articles of association will incorporate all relevant terms of the agreement, replacing the existing articles entirely.

For a company that began as a humble ice cream stall in Ahmedabad in 1926 and has since grown into a major player in ice cream, frozen desserts, and processed foods, this professionalisation marks a watershed moment. After nearly a century of family management, Vadilal appears ready to trade family fights for market might—ensuring its frozen treats remain anything but its business prospects.

March 30, 2025
Mishra’s Silk Route hits high gear, Janhvi Kapoor revs up the runway

MUMBAI: Lakmé Fashion Week’s grand finale saw AFEW Rahul Mishra unveil his Fall Winter 2025 Silk Route collection, a sartorial odyssey that blended ancient trade routes with modern swagger. And what a ride it was. Janhvi Kapoor, channeling her inner Bond girl, rolled onto the runway in a gleaming Vitara, swathed in a figure-hugging, thigh-high slit willpower gown that could stop traffic – both vehicular and pedestrian.

Mishra’s collection, a sumptuous tapestry of cultural cross-pollination, drew inspiration from the historic Silk Road, a conduit for goods, ideas, and, crucially, style. Think Indian bandhani flirting with Japanese shibori, and Henri Rousseau’s lush jungles mingling with miniature Indian paintings. It was a visual feast, a global mash-up for the discerning fashionista, whether they’re sipping chai in Mumbai or champagne in Paris.

The runway itself, a clever nod to Nexa’s e-Vitara, featured blind-spot mirror installations, a wink to the future of automotive design and, perhaps, fashion itself. Mishra, ever the alchemist, transformed traditional Indian textiles into contemporary silhouettes, a fusion of old-world craft and new-wave innovation that felt both timeless and tantalisingly modern.

Maruti Suzuki senior executive officer of marketing and sales Partho Banerjee chimed in, extolling the “seamless alignment” of the e-Vitara with Mishra’s vision. “We’re not just selling cars, we’re selling experiences,” he declared, hinting at a future where automotive elegance and haute couture are bedfellows.

Mishra’s collection, with its focus on nowness and sustainable chic, delivered versatile separates that were as practical as they were breathtaking. It was a masterclass in modern couture, a reminder that fashion, like the Silk Road itself, is a journey, not a destination.

March 30, 2025
Cricket and cinema: the strategic brand accelerator in India’s cultural economy

MUMBAI: With IPL 2025 underway, it’s worth examining why the combination of cricket and Indian cinema remains the most potent market entry and brand acceleration strategy in India’s dynamic consumer economy. Brands like Dream11 and EMotorad continue to demonstrate how effectively leveraging the insight ‘cricket and cinema unite India as a country’ can drive exceptional marketing results.

What makes cricket and cinema uniquely powerful is their unparalleled ability to transcend India’s extraordinary diversity. In a nation with 22 official languages and countless regional subcultures, these two cultural forces create a shared national experience that cuts across all demographic divides. The data supports this observation: when mapped against consumer engagement metrics, no other cultural touchpoints come close to matching their penetration across income brackets, age groups, and geographic regions. This isn’t merely entertainment – it’s the social fabric that connects 1.4 billion people.

For brands like Dream11 and EMotorad that recognise this cultural alignment, the benefits extend far beyond conventional marketing metrics:

The 2024 IPL season shattered all previous viewership records, reaching an astonishing 572 million viewers across platforms, with average engagement time increasing to 47 minutes per match. This represents nearly 40 per cent of India’s population actively engaged with a single longish running event.

When these viewership patterns are overlaid with the social media footprint of leading Indian cinema personalities – many commanding follower-ships larger than the population of European countries – the potential reach becomes unparalleled in global marketing. The cross-platform amplification effect creates a visibility multiplier that traditional media planning simply cannot replicate.

Analysis of over 200 Indian brand campaigns shows that those leveraging both cricket and Indian cinema consistently generate emotional engagement scores 3.7x higher than those using either element alone. This emotional resonance translates directly to brand affinity metrics that persist long after campaign completion.

The strategic advantage of this dual approach lies in its demographic universality. Consumer panel research across 18 Indian states reveals that cricket-cinema integrations uniquely solve the urban rural divide that plagues most marketing strategies.

In a market where consumer trust metrics show declining confidence in traditional advertising, the implicit endorsement effect of cricket-Indian cinema integrations provides a critical credibility accelerator. Recent research indicates brands with authentic cricket and cinema associations report up to 41 per cent higher trust ratings than category competitors. This trust premium directly influences the consumer decision journey, with 68 per cent of consumers demonstrating increased purchase intent for products within this ecosystem.

Forward-thinking brands are now moving beyond simple endorsements to create sophisticated ecosystem strategies that maximize the cricket-cinema connection. Through narrative integration, these brands develop authentic storylines that merge cricket themes with Indian cinema storytelling conventions, creating content that resonates at a deeper cultural level with Indian audiences.

Their platform architecture constructs comprehensive touchpoint ecosystems that begin during IPL broadcasts, extend through celebrity social channels, and culminate in immersive digital experiences, creating seamless consumer journeys across multiple media. Additionally, strategic brands position themselves to capitalise on specific cricket-cinema convergence points—such as celebrity reactions to dramatic match moments—enabling real-time engagement that feels organic rather than manufactured. This integrated approach allows brands to participate in cultural conversations in ways that traditional advertising simply cannot achieve.

As more brands recognize this strategy, the key differentiator has become execution sophistication. Brands achieving breakthrough results are those implementing “cultural intelligence” – the ability to authentically participate in the cricket-cinema conversation rather than simply appropriate its imagery.

The most successful campaigns demonstrate deep understanding of the subtle cultural codes embedded within both cricket and cinema, allowing them to engage at a level that feels native rather than commercial.

Perhaps most importantly, leading brands have developed specialized metrics to quantify the impact of cricket-cinema integrations beyond traditional marketing KPIs. These include cultural relevance scores, conversation share analysis, and cross-platform engagement attribution that capture the true business impact of these strategies.

In India’s intensely competitive brand landscape, the cinema-cinema convergence represents not just a marketing tactic but a strategic imperative. Brands like Dream11 and EMotorad haven’t merely adopted this approach – they’ve embedded it within their core business strategy.

With another IPL season, the brands that will emerge victorious are those that recognize a fundamental truth: in India, cricket and cinema aren’t just marketing channels – they are the cultural operating system through which consumers experience and interpret brand meaning.

The question for strategic leaders isn’t whether to engage with this cultural ecosystem, but how to do so with the sophistication and authenticity that today’s discerning Indian consumer demands.

March 30, 2025
Tahiliani’s OTT season 2: A right royal remix, where reinvention reigns supreme

MUMBAI: Tarun Tahiliani’s OTT has returned to Lakmé Fashion Week with season 2, and frankly, it’s a bit of a belter. This ain’t your average frock parade, mind you; it’s a masterclass in multi-wear magic, where fluidity and versatility are the name of the game. Tahiliani’s philosophy? Reinvention, darling, reinvention.

The show kicked off with a flourish of draped silhouettes and layered separates, setting the tone for a collection that’s both elegant and, dare we say, rather clever. Models, those stylish shape-shifters, demonstrated the collection’s adaptability by restyling pieces live on the runway, proving that one garment can indeed be many. A clever mix of new bits and archive classics reinforced OTT’s commitment to a sustainable, timeless wardrobe, which is rather sensible, isn’t it?

Indian and western influences collided in a distinctly India modern mash-up. Draped gilets, fluid dresses, structured jackets, and layered separates offered a sensual, bohemian vibe that catered to all ages. Light, effortless, and versatile, season 2 championed a modern approach to dressing, where thoughtful design means endless possibilities.

At the collection’s core lies a deep respect for heritage craftsmanship. Hand-embroidered chikankari got a contemporary makeover, while rabari craft was revived with vintage replicas and fresh, archive-inspired designs. The Singh Twins’ geometric prints, a blast from Tahiliani’s 2015 past, made a triumphant return in a delicate summer palette of ecru, blush, sage, and taupe, rendered on luxurious linens, chanderi, georgette, organza and jersey.

“This collection speaks to the multifaceted urban woman,” said Tarun Tahiliani, “Her wardrobe is evolving as she moves through life, accumulating pieces that reflect her journey and achievements. The act of buying fashion transforms into a deeply personal statement of self-expression.”

As that old romantic, John Keats, once said, “A thing of beauty is a joy forever.”

And Tahiliani’s OTT season 2? Well, it’s certainly a joy to behold, proving that fashion can be both a playground and a treasure trove.

March 30, 2025
Ajio and Asos bring a summer of style sizzler to LFW, with cinema royalty in tow

MUMBAI: Reliance Industries’ online luxe and fashion platform Ajio teamed up with Asos, the online fashion behemoth, to deliver a right proper Summer of Style at Lakmé Fashion Week. And, darling, it was a corker. The collaboration, exclusively available on Ajio in India, brought Asos’s latest transition line to the runway, proving that global fashion can indeed have a desi twist.

The show, a veritable feast for the eyes, showcased an eclectic mix of shirts, trousers, skirts, dresses, and co-ord sets, all designed with a breezy, contemporary aesthetic. Hindi cinema’s own Tara Sutaria and Veer Pahariya strutted their stuff as showstoppers, embodying Asos bold yet relaxed vibe.

“Fashion’s about confidence, innit?” said Tara Sutaria, “and Asos nails it. Walking for LFW is always a thrill, and this year’s summer of style with Ajio was no exception.”

Veer Pahariya echoed the sentiment, adding, “Asos has always pushed the boundaries of fashion, and this collection is no different. Walking for A Summer of Style was a thrilling experience, and I can’t wait for more people to discover these looks on Ajio.”

The Asos transition line, presented in three distinct collections, catered to every sartorial whim:

* Botanical Garden/Resort: Think breezy, nature-inspired looks perfect for escaping the city’s stuffiness.

* Pastel Stories: Dreamy, soft hues for those who prefer a touch of effortless elegance
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* Monochrome: A bold black-and-white affair for the modern minimalist who likes things sharp.

“We’re proud to bits to bring Asos’ latest collection to India,” said Ajio CEO Vineeth Nair. “We’re all about bringing global fashion to Indian consumers, and this collaboration nails that.”

Asos managing director wholesale Michelle Wilson added, “India’s a right exciting market for us, and our partnership with Ajio has helped us reach a growing audience of fashion-forward types. The response has been smashing.”

Following the runway spectacle, Ajio and Asos hosted a swanky stakeholder event, giving industry bigwigs a sneak peek at the collection. It was a right royal knees-up, and a testament to the power of fashion to bring people together.

March 30, 2025
Shivan & Narresh’s Léger-than-life resort collection paints Lakmé Fashion Week a vibrant hue

MUMBAI: Shivan & Narresh have given Lakmé Fashion Week a right royal splash of colour, unveiling a Resort 2025 collection that’s as bold as a brass monkey and twice as playful. Drawing inspiration from the legendary French artist Fernand Léger, the design duo, celebrating their fifteenth year, has whipped up a sartorial cocktail that’s part art gallery, part beach party.

Their LégerLeisure print, a blast from their archives, has been resurrected with all the kaleidoscopic vibrancy of a summer sunset after a few too many gin and tonics. This ain’t your granny’s floral print, mind you. We’re talking painterly strokes and rich hues that’ll make your peepers pop. Forty ready-to-wear ensembles strutted down the runway, each a love letter to leisurely living.

Menswear took centre stage, finally! Think coordinated sets, jumpsuits that are less boiler suit, more bohemian chic, and ponchos that’ll have you looking like a suave art critic on holiday. Swim trunks and resort separates, including vests, shackets, shirts, and polos, offered a laid-back sophistication that’s perfect for escaping the dreary drizzle.

For the ladies, bold cuts and breezy statements ensured no one was left feeling like a wallflower. Summer knits, with their intricate melanges, jacquards, and tactile textures, added a touch of luxe to the proceedings. Footwear ranged from resort mules and slides to clogs and brogues, while bucket hats, visors, and silk twillies added a touch of whimsical charm. Signature bags, including the Pomsky, Olly, and Totes, completed the ensemble, ensuring every accessory made a statement.

“We’ve taken the arty spirit of French pop-art and the iconic canvas of Fernand Léger and given it a right good shake,” said Shivan Bhatiya, head designer, and Narresh Kukreja, creative director, in a joint statement. “This collection is a celebration of art, fashion, and leisure colliding in a perfect storm of elegance.”

In essence, Shivan & Narresh’s Resort 2025 collection is a visual feast, a riot of colour and texture that’s as refreshing as a dip in the Med. It’s a collection that screams, “Darling, let’s escape!” and quite frankly, who are we to argue?

March 30, 2025
Shantnu Nikhil’s Piazza Nova celebrates five years of prêt-a-porter panache, with a dash of royal spice

MUMBAI: Shantnu Nikhil, darlings of the Indian fashion scene, have just celebrated five years of their S&N prêt line with a runway spectacle that had Lakmé Fashion Week buzzing like a hive of very stylish bees. They’ve democratised luxury, they claim, bridging the gap between couture and ready-to-wear, and frankly, who’s to argue when they’ve got 17 stores across eight cities and a website that’s practically bursting at the seams with eager buyers, both local and international.

Their secret? A blend of heritage and cutting-edge design, appealing to the young and the aspirational. For their anniversary bash, the duo unveiled Piazza Nova, a collection that’s a right proper potpourri of sharp suits, bold printed shirts, and relaxed silhouettes, all with a dash of wide lapels and enough embroidery to make a magpie blush.

Men’s wear took centre stage, with a sprinkling of women’s wear thrown in for good measure. Think mix-and-match coordinates, jackets that scream “look at me,” and enough sartorial swagger to fill a palace.

“We wanted to create a platform for personal expression,” said Shantanu Nikhil, “a brand that lets people define luxury on their own terms. Piazza Nova is a celebration of those ‘moment makers’ who’ve used our designs to tell their own stories.”

And speaking of moments, Ibrahim Ali Khan, looking every inch the royal heartthrob, sashayed down the runway in a sand-coloured bandhgala jacket, slim trousers, and a crisp white shirt, causing more than a few fashionistas to clutch their pearls.

Piazza Nova wasn’t just a collection of clothes, you see. It was a collection of stories, emotions, and a whole heap of style, blending tradition and contemporary vision like a perfectly mixed cocktail. Shantnu Nikhil have certainly earned their five-year stripes, and they’re showing no signs of slowing down. They’ve built a brand that’s both regal and ready-to-wear, and frankly, it’s a right royal treat.

March 30, 2025
Asus flips the script with Tiger Shroff in high-kick Vivobook campaign

MUMBAI: In a plot twist straight out of a Hindi cinema action montage, Asus India has teamed up with India’s youngest action icon Tiger Shroff to give its Vivobook 14 Flip a backflip into the social spotlight. The new campaign, launched on 28 March 2025, is as slick and versatile as Tiger’s workout routines-and that’s saying something.

This isn’t just another celebrity plug. It’s a power-packed reel that shows Tiger flipping, folding, and sketching his way through the day using the Vivobook 14 Flip—Asus’s shapeshifting laptop designed for multitaskers with main character energy. From reading fan mail in tent mode to sketching in tablet mode, and binge-watching anime in stand mode, Tiger shows off every inch of the laptop’s 360-degree hinge like it’s part of his stunt choreography.

And the tech specs? As slick as the man himself. The Vivobook 14 Flip features a stunning OLED touchscreen, AI-enhanced software, and adaptive performance tools like active noise cancellation and real-time image optimisation. It starts at Rs 96,990 and is available via Asus E-shop, exclusive stores, and multi-brand retail outlets.

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“The Asus Vivobook 14 Flip is crafted for those who live dynamic, multifaceted lives. Partnering with Tiger Shroff, whose energy and versatility inspire millions, allows us to showcase how this device empowers users to excel in every mode—be it work, creativity, or entertainment. This campaign celebrates adaptability and performance, and we’re excited to bring it to life with Tiger,” said Asus India systems group, consumer PC & gaming, product and marketing head Paramjeet Singh.

Tiger was equally pumped, “As someone who’s always on the move, I need a laptop that can keep up with my active lifestyle. The Asus Vivobook 14 Flip, with its incredible flexibility and power, fits perfectly into my life. Whether I’m reading fan mail, sketching ideas, or unwinding with anime, it’s got me covered. I’m thrilled to team up with Asus to show how this laptop lets you flip into any mode effortlessly!”

March 29, 2025
De Beers unveils unique second piercing ritual to boost diamond demand

MUMBAI: De Beers Group has introduced an innovative gifting occasion to enhance the appeal of natural diamonds among younger consumers—the second ear piercing. Rooted in India’s traditional and modern rituals, this initiative seeks to strengthen consumer connections with natural diamonds.

The centrepiece of this campaign is the ‘Love, From Dad’ collection, designed to honour the unique bond between fathers and daughters. De Beers Group envisions this as a symbolic milestone—a daughter’s decision to get a second piercing representing her independence, marked with a timeless diamond gift from her father.

To expand its reach, the programme is integrated into the Indian Natural Diamond Retailer Alliance (INDRA), launched earlier this year in collaboration with the Gem & Jewellery Export Promotion Council (GJEPC). Retailers who register at www.indraonline.in can access and customise campaign materials, attend virtual training on natural diamonds, and utilise INDRA’s WhatsApp platform for seamless engagement.

De Beers India MD Amit Pratihari remarked, “With the innovative ‘Love, From Dad’ campaign, De Beers continues to promote the unique qualities and desirability of natural diamonds, reinforcing their status as the ultimate symbol of enduring love and meaningful rituals. This program not only strengthens consumer connections to natural diamonds, but also provides retailers with a strategic platform to enhance their offerings during the festive season and beyond.”

To further support Indian consumers, De Beers has launched a dedicated website, www.adiamondisforever.in, providing information on natural diamonds, a curated selection of diamond stud earrings for second piercings, and a store locator for participating retailers.

The campaign employs a comprehensive, multi-lingual approach spanning television, print, OOH, radio, influencer marketing, and social media, ensuring deep consumer engagement. Conceptualised and executed by 82.5 Communications, it aims to highlight the special father-daughter relationship through storytelling that resonates across diverse audiences.

82.5 Communications executive creative directors – south Sangeetha Sampath and Ravikumar Cherussola commented, “Relationships and diamonds have always been a rich space to explore. Our task was to identify a fresh take in this space. The world sees teenagers in a stereotypical way. But the dad sees his young teenager as an adult-in-training. Her overflow of emotions is a part of growing up, while she is figuring who she is and isn’t, like when she wants a second ear piercing. This campaign is a faithful portrayal of this dad-teenage daughter relationship.”

Rolling out just ahead of the festive season, the ‘Love, From Dad’ campaign aims to establish natural diamonds as the perfect expression of love and celebration.

March 28, 2025