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MUMBAI: Ever since the government launched its ‘Swacch Bharat Mission’, brands have left no stone unturned to make hay while the sun shines. As per a...
MUMBAI: Fabindia has announced the roll out its first-ever loyalty program, Fabfamily. A five-tier program, this presents a membership based program with unique experiences for the company’s...
Mumbai: Flipkart has come together with Vogue to help fashion-conscious shoppers up their game through 10,000+ looks curated by experts. Vogue India’s handpicked choices will help customers...
MUMBAI: To address the issue of sanitation, Geometry Encompass conceptualised and created four campaigns for Hindustan Unilever’s home and personal care brands, namely Active Wheel, Lifebuoy, and...
MUMBAI: It is the second year of association between Tata Motors and the Indian Premier League (IPL), and the former is pretty positive that the season...
MUMBAI: Telecommunications service provider, Bharti Airtel (Airtel), has teamed up with Zoom Video Communications, a modern enterprise video-first unified communications service, to launch India’s first high quality...
MUMBAI: The all-electric Jaguar I-PACE has been voted ‘Car of the Year’ at the European Car of the Year Awards 2019. This is the first time a...
MUMBAI: Reckitt Benckiser has taken a milestone leap in the direction of driving a transformational change on sanitation and hygiene by launching its ‘Dettol Banega Swachh India...
MUMBAI: Spotify, the world’s most popular music streaming service with over 207 million active users, launches today in India on mobile, tablet and desktop, offering brands...
MUMBAI: The Los Angeles Tourism & Convention Board unveiled the new look for discoverlosangeles.com on the back of twelve month long planning, research and development. Built...
MUMBAI: Vanesa Body Deodorants, the premium fragrance brand for the stylish and confident modern Indian women, has recently signed Kareena Kapoor Khan as its brand ambassador....
MUMBAI: Clean & Clear foaming face wash is celebrating teenage girls’ varied personalities and encouraging them to ‘UnbottleApna Swag’ with its latest campaign. Conceptualised by DDB...
MUMBAI: Havas Group in its Meaningful Brands 2019 report has revealed that a staggering 77 per cent of brands could disappear and no-one would care. Not...
MUMBAI: ShortsTV, the world’s only TV channel dedicated to short movies (available in India on Tata Sky), is bringing the ‘2019 Oscar® Nominated Short Films’ to...
MUMBAI: Duracell has introduced a new alkaline battery ‘Duracell Ultra’ that reportedly provides up to 100 per cent more power. As per the brand, the new...
MUMBAI: Joesph Radhik and Joshua Karthik are launching the fourth edition of PEP Asia on 20 February to bring together the community of portrait, photojournalism, wedding,...
MUMBAI: Be it the hilarious ad of its permanent markers that showed a dead man resuscitating back to life because of its indelible power or an...
MUMBAI: Joy Personal Care has always been different in its approach to marketing its products. Its advertisements tell stories that are worth listening to. Be it...
MUMBAI: Joining the 'Gully Boy' furor is popular 'no fuss' bar BKC Dive! With a catchy rap, the brand has brought alive the vibe of the...
Mumbai : Kaya Limited has signed a licensing agreement with Marico to launch a new skincare brand – Kaya Youth that will be aimed at the...
Mumbai : Mukta Arts Limited today announced the financial results for the third quarter and nine months ended on December 31, 2018, as approved by its...
Three date rule, play hard to get, men should pay, dress your best; you’ve probably heard every piece of traditional dating advice. But how much of...
MUMBAI: CEAT Ltd has announced its association with Mayank Agarwal, an upcoming batsman for India. This endorsement makes Mayank a valuable addition to team CEAT, which...
MUMBAI: Hyperspace India, Dentsu Aegis Network’s retail shopper marketing agency, has collaborated with 1441 Pizzeria, for its latest activity. The objective is to revamp the existing...
MUMBAI: Ola, a ride sharing platforms has collaborated with Excel Entertainment and Tiger Baby – the makers of upcoming film Gully Boy. Conceptualised with the intent...
MUMBAI: To celebrate its 70th anniversary in India, Mondelez India recently launched the new Cadbury Dairy Milk Spready, announcing its foray into the fast-growing spreads category....
MUMBAI: Patanjali Ayurved Ltd has launched its apparels range called ‘Patanjali Paridhan’ with a brand-new campaign conceptualised by L&K Saatchi and Saatchi building on its brand...
MUMBAI: Couponing company GrabOn has partnered with OTT platform ZEE5 to offer a host of exclusive deals, including discounts on a wide range of products and services,...
MUMBAI: The content industry is in a massive flux. Norms and rules turn redundant in months now and the need for good quality content that can...
MUMBAI: In a major brand-building move, Droom, India’s largest and pioneering online automobile transactional marketplace, has become co-presenting sponsor of the ongoing T20 series between India...
MUMBAI: Godrej Group has recently launched a unique brand agnostic platform, ‘Design Dekko’ for architects, interior designers, and allied (AID) community. Over 350 professionals and students from...
MUMBAI: Eveready gave a unique facelift to the Kumbh Mela-the largest conglomeration of humans on this planet-by welcoming to Prayagraj thousands of devotees with vast number of...
MUMBAI: ITC Wills Lifestyle recently revealed its new identity as ‘WLS’, a ‘100% Natural’ brand. With this, WLS claims to be the first mainstream Indian apparel brand...
MUMBAI: Experiential marketing as a tool of brand activation has become extremely prevalent in the past few years. It is a powerful way to engage the customers...
MUMBAI: As part of its latest initiative to promote its fragrance line, Liberty Lifestyle showcased its new line of products, ‘Scent of Freedom’, at The Economic...
MUMBAI: Rainshine Entertainment, a newly formed media and entertainment (M&E) company announced its first three investments today as it acquired significant stakes in Culture Machine, Weirdass...
MUMBAI: Mumbai-based technology company Vakrangee, which connects India's rural citizens with its modern ecosystem through its retail network of Vakrangee Kendra, has entered the Guinness World...
MUMBAI: Online food delivery platform Swiggy has acqui-hired a Bengaluru-based AI startup Kint.io for an undisclosed amount. As part of the process the founding members of Kint.io,...
MUMBAI: VH1 Supersonic presented by Budweiser Experiences will witness the latter’s very own stage-Budxawakening-for the first time ever. Music enthusiasts will be in for stellar performances headlined...
MUMBAI: Eros Now, over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc, won the prestigious ‘Best OTT Platform of the Year 2019’ at the...
MUMBAI: Ahead of the cricket world cup and IPL season, Play Games24x7 has unveiled its new fantasy sports platform, My11Circle, offering a completely new way of...
MUMBAI: Influencer marketing product Qoruz has announced its partnership with Konnect Insights, a technology-driven social listening and online reputation management company to offer integrated influencer marketing...
MUMBAI: Online grocery delivery service, Grofers has shared that it added 2.5 lakh new customers to its portfolio during its 9-day-long ‘Grand Orange Bag Days’ sale....
MUMBAI: Celebrity interior designerGauri Khan unveiled her Signature Spring Collection 2019 for Tisvaat Lakme Fashion Week in Mumbai today.Personallycurated by her for TISVA, the premium home...
MUMBAI: The International Cricket Council (ICC) and Coca-Cola announced their five-year global strategic partnership on 30 January 2019. The partnership will see The Coca-Cola Company’s brands becoming...
MUMBAI: Vikrant Gugnani, ex-CEO, Reliance Capital Asset Management Ltd has launched the digital preventive healthcare, safety and wellness services platform – UCare in India. The centralised...
MUMBAI: Godrej Group has announced that it will soon launch a unique brand-agnostic platform for architects, interior designers, and allied community, called ‘Design Dekko’. This comes soon...
MUMBAI: Dentsu Aegis Network India has announced that it is now an official Facebook Marketing Partner (Ad-Tech), making it the first global agency network to receive...
Infertility is something which most of us would not even hear two decades back but right now, it is the most heard and discussed topic on...
MUMBAI: Aditya Birla Sun Life Mutual Fund (ABSLMF), in association with BloombergQuint, has launched a podcast series ‘MF101’ with the aim of covering all the essential...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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