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MUMBAI: Started just three years ago by Aman Gupta and Sameer Mehta, boAt is a consumer audio brand that has attracted scores of the millennial populace...
MUMBAI: Restaurant search and discovery service provider Zomato has acquired Feeding India, a not-for-profit organisation that serves food to the underprivileged in the country. The latter...
MUMBAI: Penguin Random House India announced a new collaboration with Wattpad, the world’s largest social storytelling platform. In this partnership, authors of the publishing house will...
MUMBAI: Boost, one of GSK’s leading brands in Health Food Drinks category, has garnered interest and support from young sports enthusiasts with its new campaign, ‘Exams...
MUMBAI: Vector X, one of India’s leading sports brands, announced the on-boarding of Indian women’s football star Dalima Chhibber, as their brand ambassador. Vector X who...
MUMBAI: Thomas Cook (India) Ltd announced the launch of ‘TeeCee’, a first-of-its-kind AI-powered chatbot, reiterating the company’s digital evolution strategy in its journey towards a seamless...
MUMBAI: Adding an element of fun to the humdrum of life, Coca-Cola India has introduced Fanta Juicy+, a new variant of its orange flavoured sparkling beverage....
MUMBAI: Senco Gold & Diamonds, one of the largest jewellery retail chains of India, launched a special ‘PRIDE Collection’ as a gesture of support for the...
New Delhi : EaseMyTrip, one of the leading players in the Online Travel Aggregators segment, has recently appointed Abani Kant Jha as its Chief Finance Officer....
MUMBAI: Having aggressively expanded its presence to developed sporting nations beyond India, leading active sportswear and lifestyle brand under the banner of Rhiti Group, SEVEN by...
MUMBAI: Airbnb, the America-based marketplace and hospitality service brokerage company recently announced its intent to double market spends in India for better visibility. Airbnb Asia-Pacific regional...
MUMBAI: In the past few years, YouTubers across the world have managed to grab a celebrity status for themselves. Names like Bhuvan Bam, Prajakta Koli, Ashish...
MUMBAI: A fashion film created by Myntra for the promotion of sportswear, featuring some of the leading global brands, has been nominated for the 10th La...
MUMBAI: EBTL, one of the leading companies at home, corporate, and hospitality automation segment in the global market announced the revamp of its corporate brand identity...
MUMBAI: In terms of media consumption patterns GenZ has the lowest attention span, which comes to only eight seconds and video being the viewers’ choice of...
MUMBAI: Brands are aggressively producing branded video content and are willing to perform better in the dynamic environment, shared YouTube India director content partnerships Satya Raghavan...
MUMBAI: Ever since Facebook acquired WhatsApp, people have been expecting the popular chatting app to move towards an ad-based model. Recently, a tweet from an attendee...
MUMBAI: Fujifilm India, a pioneer in imaging technologies proudly announces a strategic Partnership for its INSTAX range of instant cameras with Bollywood actress Alia Bhatt. A...
MUMBAI: Del Monte, the premium food brand, has launched convenient and economical spout packs of its much-loved range of mayonnaise spreads, which will now make it...
MUMBAI: WittyFeed has announced the launch of “CatchUp”, a social infotainment platform that will give users the opportunity to stay on top of trends online via...
MUMBAI: One of India’s largest gaming companies, Junglee Games announced its association with a creative agency, Influx, to helm its plans for rebranding. The decision for...
MUMBAI: CleverTap, the customer lifecycle management platform, has announced that Qwikcilver, the gift card technology leader, has been able to drive repeat transaction on its B2C...
MUMBAI: April fool’s day gives everyone a chance to enjoy some hearty laughs and pranks at the expense of friends, colleagues or families. This is the...
MUMBAI: 34 per cent of the digital marketing spend by smartphones in 2019 will be done to improve search results including keyword bidding and SEO. This...
MUMBAI: Online restaurant guide Zomato has expanded its online ordering and food delivery services to 213 cities in India with the launch in 17 new cities. The...
MUMBAI: Alcobrew Distilleries India Pvt Ltd, one of India’s promising liquor manufacturers, has launched a limited edition pack of its premium whisky brand – Golfer's Shot...
MUMBAI: Asian Paints has announced its association as official sponsors of Kolkata Knight Riders for IPL season 12, in addition to the continued association with the cricket...
MUMBAI: New Era, the international sports and lifestyle brand is set to continue its Indian expansion by teaming up with the vice-captain of the Indian cricket...
MUMBAI: In the world of digital media and endless social scrolling, it has become imperative for the brands to work on out-of-the-box campaigns to gain the...
MUMBAI: As the cricket frenzy reaches a crescendo this March, Swiggy lives up to its promise of providing unparalleled convenience to its consumers yet again. In what...
MUMBAI: Beardo, one of India’s leading luxury grooming products for men, has partnered with Kings XI Punjab as it kicks off its campaign to win the...
MUMBAI: TRA Research has launched the second edition of ‘India’s Most Consumer-Focused Brands 2019’ (CFB), a study measuring the brands’ increase in Buying Propensity, the keenness-to-buy among...
MUMBAI: The Dutch confectionery and gum manufacturer, Perfetti Van Melle had stepped into the Indian market 25 years back with a unique liquid-filled gum, Center Fresh,...
MUMBAI: GRADO from the House of GBTL and OCM has joined forces with Sunrisers Hyderabad (SRH) as its principal sponsor and cotton blazer partner for IPL 2019....
MUMBAI: Bangalore-based startup Voiro, a unique revenue management suite for ad-led digital publishers, has attracted Rs 2.5 crore in a pre-series A-round of funding led by...
MUMBAI: Started in 1972 in Taiwan, Giant Bicycles is one of the world’s largest producers of high-quality and performance bicycles. Known globally for bringing together high-quality...
MUMBAI: India’s fastest growing multiplex operators INOX Leisure Ltd announced that they have become the official partners with Rajasthan Royals. Under the partnership, INOX will have...
Relaxo Footwears Ltd is now foraying into the digital gift voucher and loyalty points redemption space with GyFTR (Vouchagram), the country’s leading online-to-offline (O2O) peer-to-peer gifting platform....
MUMBAI: Max Life Insurance has announced its partnership with Royal Challengers Bangalore for the upcoming T20 season. As a part of the partnership, Max Life Insurance will...
MUMBAI: Post Office Studios conceptualised and produced five animated films to launch Asian Paints’ Colour Next series this year, which were released at the country's India Design...
MUMBAI: Mondelez India has rolled out Cadbury Dairy Milk in Lickables and Cadbury Gems Surprise in association with the Despicable Me Franchise. Showcasing illustrations of the lovable...
MUMBAI: Wacoal, the Japanese premium lingerie brand, announced its plans to boost investment in India. As a part of its global growth strategy, the brand will...
Hyderabad: Sunrisers Hyderabad, finalists of the 11th season of the Indian Premier League have unveiled a stellar line-up of sponsors for the forthcoming season of Indian...
MUMBAI: This World Sleep Day, Thrive Global India is partnering with SPACES, a premium home linen brand from the house of Indian textiles major Welspun, to issue...
BENGALURU: Food and Beverages major Nestle India Ltd (Nestle India) spent Rs 729.44 crore or 6.46 percent of its operating revenue towards advertisement and sales promotion...
MUMBAI: After a successful first season, Social Media Star with Janice is back to let the cat out of the bag on the digital lives of...
MUMBAI: Liva, the ingredient consumer brand of the Aditya Birla Group, has announced its partnership with Fashion Design Council of India’s (FDCI) to showcase India’s first...
MUMBAI: Wattpad, the global multi-platform entertainment company for original stories, and Times Bridge, the global investments and partnerships arm of The Times Group, have announced a...
MUMBAI: India is the world’s second-largest smartphone market, a key battleground for a number of brands. As per a Counterpoint report, the premium smartphone market in...
MUMBAI: Colgate has re-launched its multi-benefit toothpaste Colgate Total with a new proprietary DZA formula that provides superior protection not just to the teeth, but to the...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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