ITV

Category: Brands

  • Fortune serves up flavour with Bhojan Bahini

    Fortune serves up flavour with Bhojan Bahini

    MUMBAI: Talk about a power play in the kitchen! Fortune, India’s leading edible oil brand from AWL Agri Business Ltd., has bowled Bengal over with its new regional campaign, Bhojan Bahini (Food Force,) a cinematic tribute to the state’s eternal love affair with food.

    Premiering on 28 October, the campaign brings together two of Bengal’s biggest icons, cricket legend Sourav Ganguly and actor Abir Chatterjee, in a deliciously entertaining film that blends humour, drama and nostalgia. Playing the witty “Food Police”, the duo set out on a flavourful mission to uncover the secret behind the perfect Bengali meal. The answer? Fortune’s unbeatable No.1 jodi, Mustard Oil and Soyabean Oil.

    Packed with the sizzling sounds of luchis and the mouth-watering aroma of kosha mangsho, Bhojan Bahini celebrates authenticity in every drop. The film’s core message, “choose quality over compromise,” reminds viewers that the essence of great taste lies in trusted ingredients, and for Bengal, that means Fortune.

    Commenting on the campaign, AWL Agri Business Ltd. joint president sales & marketing Mukesh Mishra said, “With Bhojan Bahini, we’re celebrating Bengal’s unbreakable bond with food. Sourav and Abir perfectly embody the state’s love for authenticity and quality.”

    Vibrant, witty and packed with flavour, the campaign goes beyond entertainment to strike an emotional chord, reminding Bengali homes that tradition and taste truly go hand in hand. With Bhojan Bahini, Fortune once again proves why it remains the undisputed leader on Bengal’s dining tables.

  • ITC Hotels unveils an ‘Epiq’ new chapter in luxury

    ITC Hotels unveils an ‘Epiq’ new chapter in luxury

    MUMBAI: ITC Hotels is spelling epic with a ‘q’. The hospitality giant has unveiled its newest premium brand, Epiq Collection, marking a fresh chapter in its growth story and adding sparkle to its ‘Asset-Right’ expansion strategy.

    The first destinations to host this new brand are two of India’s most culturally vibrant cities, Puri and Tirupati. The 118-key Epiq Collection Puri, an owned property, and the 201-key Epiq Collection Tirupati, a managed hotel, are set to open within the next two years, both joining the Club ITC rewards programme. Together, they signal a refined blend of modern sensibility and soulful Indian hospitality.

    “The launch of Epiq Collection marks an important milestone in the evolution of ITC Hotels’ brand architecture,” said ITC Hotels Limited managing director Anil Chadha. “We are curating experiences that are contemporary in sensibility yet timeless in their connection to place.”

    The brand aims to add around 1,000 rooms in the medium term and will feature premium hotels and resorts, each with its own distinctive character, design language and culinary identity. Staying true to ITC Hotels’ reputation for sustainability and culinary excellence, the Epiq Collection will celebrate regional cuisines with a modern twist, where local inspiration meets global sophistication.

    Designed to host both new builds and repositioned premium properties, Epiq Collection promises to be a reflection of social vitality, service finesse, and that unmistakable Indian warmth that defines ITC’s hospitality ethos.
     

  • Kabeer Biswas quits Flipkart after brief stint scaling quick-commerce arm

    Kabeer Biswas quits Flipkart after brief stint scaling quick-commerce arm

    BENGALURU: Kabeer Biswas has skipped out from Flipkart after barely ten months, leaving behind the quick-commerce outfit he helped scale to over 300,000 daily orders. The Dunzo co-founder, who joined the e-commerce behemoth in January 2024 as vice-president of Flipkart Minutes, is already eyeing his next move—likely within the cut-throat world of ten-minute delivery.

    Flipkart confirmed the exit, with company veteran Kunal Gupta, currently vice-president, taking the reins. “Biswas has contributed notably to the growth of Flipkart Minutes and strengthening of customer experience,” a spokesperson told Moneycontrol, which first reported the departure.

    During his blink-and-you’ll-miss-it tenure, Biswas expanded Flipkart Minutes to multiple cities including Guwahati, marking the firm’s deeper thrust into India’s north-east. He built out a network of roughly 800 dark stores, narrowing the gap with established rivals Blinkit, Zepto and Swiggy Instamart. Executives reckon the platform pulled in over 50  million new visitors to Flipkart’s ecosystem last year—proof that rapid delivery has become a potent customer magnet.

    Biswas founded Dunzo in 2015 before stepping down from the Reliance-backed startup ahead of his Flipkart move. Industry watchers now expect him to resurface at one of the big three quick-commerce players, either at the helm or whispering strategy from the sidelines. In India’s breakneck delivery wars, a ten-month pit stop counts as a breather.

  • Dulcoflex has a gut feeling about change

    Dulcoflex has a gut feeling about change

    MUMBAI: Looks like it’s time for some toilet talk with a twist! Dulcoflex, India’s trusted digestive wellness brand, has launched its cheeky yet impactful campaign, ‘kNOw Constipation’, to get Indians talking about something we all do, but rarely discuss.

    Constipation affects one in every five Indians, yet the topic remains hushed behind closed doors. Dulcoflex wants to change that with a dose of humour and heart, turning an everyday discomfort into an open, stigma-free conversation.

    What makes this campaign stand out is its refreshing tone. Instead of awkward metaphors or exaggerated ads, ‘kNOw Constipation’ brings together popular comedians like Aanchal Aggarwal, Srishti Dixit, Soumya Venugopal, Gurleen Pannu, Jamie Lever, and Shreya Roy, using relatable stand-up sets to break the silence without mocking those who suffer.

    Opella CHC India head of brand & innovation Nupur Gurbaxani explained, “Campaigns around constipation often centre on men and trivialise the issue. With ‘kNOw Constipation’, we want women to lead the conversation, understand the problem, and address it right. Only when we know constipation, can we truly say no to it.”

    The campaign goes beyond laughs and likes. It will roll out across digital, radio, and grassroots initiatives, bringing awareness to both urban and rural communities.

    With 276 million Indians struggling daily and many relying solely on home remedies, Dulcoflex’s initiative brings a fresh, fearless voice to a subject long flushed out of public dialogue. Because, as Dulcoflex cheekily reminds us, it’s time to let it out.
     

  • Eicher Motors’ electric vehicle chief heads for the exit

    Eicher Motors’ electric vehicle chief heads for the exit

    NEW DELHI: Mario Alvisi is revving off into the sunset. The chief growth officer for electric vehicles at Eicher Motors has tendered his resignation, effective from the close of business on 31 December 2025. His departure marks the end of a standalone EV push at the Indian automotive firm.

    The company, better known for its Royal Enfield motorcycles, says it is strategically integrating its electric vehicle brand and commercial teams with its core operations. Translation: the EV experiment is being absorbed into the main business. Eicher reckons this will harness the company’s “full strength, scale and expertise” to execute its electrification strategy with speed and precision.

    The regulatory filing to India’s stock exchanges was notably thin on gratitude or future plans for Alvisi and was dated 13 October.  It focused squarely on the reorganisation—a signal that Eicher is betting its EV future on integration rather than isolation.

    Whether folding the cards or going all in remains to be seen. But for Alvisi, the road ahead lies elsewhere.

  • Hyatt Finds its star in Karisma Kapoor

    Hyatt Finds its star in Karisma Kapoor

    MUMBAI: Looks like luxury just got a little more Karisma! Hyatt has launched its latest World of Hyatt campaign in India, starring Hindi cinema icon Karisma Kapoor, inviting travellers to discover a world where loyalty isn’t just rewarded, it’s recognised and felt.

    Rooted in Hyatt’s purpose of caring for people so they can be their best, the campaign celebrates the World of Hyatt as more than just a loyalty programme. It’s a global community that turns every stay into a personal story, offering guests everything from free nights and upgrades to experiences that feel uniquely their own.

    “In a world where travel can feel impersonal, World of Hyatt stands apart for the way it makes people feel,” said Hyatt India & SWA regional vice president – commercial Kadambini Mittal. “Welcoming Karisma Kapoor allows us to express our purpose of care in a way that’s warm, relatable, and inspiring. This isn’t just a campaign, it’s an invitation to belong.”

    Radiating her signature charm, Karisma Kapoor shared, “I’m thrilled to be part of a campaign where personalised care meets unforgettable experiences. It’s more than a stay, it’s about creating moments that feel like home, wherever you are.”

    The campaign, now live across digital, social, and offline platforms, captures the heart of modern travel, luxury that listens, recognises, and remembers. With Kapoor as its muse, Hyatt isn’t just promising a room; it’s promising a feeling.

  • Carlsberg and Liverpool FC recreate a miracle

    Carlsberg and Liverpool FC recreate a miracle

    MUMBAI: It’s time to raise a can to one of football’s greatest comebacks! To mark 20 years of Liverpool FC’s unforgettable “Miracle of Istanbul”, Carlsberg India has unveiled the Carlsberg smooth limited-edition ‘Miracle of 2005’ Can, a stylish tribute to the night the Reds turned a 3–0 deficit into Champions League glory.

    The campaign, aptly titled Live the Miracle, invites fans across Maharashtra, Karnataka, and Goa to relive the emotion of that night, one sip at a time. The can design fuses Liverpool’s iconic red with Carlsberg’s signature green, featuring timestamps of every pivotal moment from the match, echoing the highs, lows, and that unforgettable lift of the trophy.

    But the celebration doesn’t stop at the can. Through the campaign, fans can step into goalkeeper Jerzy Dudek’s shoes in an interactive online game accessed via Carlsberg India’s Instagram or QR codes on retail displays. Winners stand to claim exclusive prizes, from Carlsberg x Liverpool FC merchandise and screenings with club legends to an all-expense-paid trip to Anfield.

    “The Miracle of 2005 is more than just a match, it’s a story of resilience and passion,” said Carlsberg India vice president – marketing Partha Jha. “With ‘Live the Miracle’, we’re not just commemorating that night; we’re bringing it alive for Indian fans through experiences that go far beyond watching the game.”

    The partnership between Carlsberg and Liverpool FC dates back to 1992, making it one of football’s longest-running collaborations. From the treble of 2001 to the miracle of 2005, the Carlsberg logo has stood proudly on the Reds’ chest through their most iconic victories.

    Now, two decades later, that spirit of belief and camaraderie is bubbling over once again, in every limited-edition can that invites fans to live the miracle, sip by sip.
     

  • Cipla Health and Dcell unfold a bold new look

    Cipla Health and Dcell unfold a bold new look

    MUMBAI: When it comes to intimate wellness, Cipla Health is ready to turn the page, or rather, Unfold it. The healthcare major has entered the sexual wellness space with Unfold, a brand that dares to redefine intimacy with trust, style, and self-assurance at its core.

    To bring this bold vision to life, c teamed up with Dcell, the specialist design arm of Mullenlowe Lintas Group, to craft a striking, stigma-free identity that feels as global as it is grounded in Indian sensibilities.

    “With Unfold, we’ve entered the sexual wellness category guided by strong consumer insights, where trust and packaging play a pivotal role,” said Cipla Health managing director and CEO Shivam Puri. “Dcell has translated these insights into a modern, fresh design that reframes intimacy while remaining stigma-free.”

    Unfold’s design breaks away from the conventional cues of the category. Its sleek, metallic holographic finish and layered visuals symbolise the idea of “unfolding” passion and connection, while vibrant colours bring modernity and warmth to the fore.

    “Unfold is more than just a product, it’s a step towards normalising conversations around intimacy in India,” said Dcell executive design director Bhumika Shah. “Its aspirational yet discreet design reflects a shift towards products that combine aesthetics with confidence and quality.”

    With an identity that’s as confident as its message, Unfold doesn’t just sell wellness, it invites India to open up to it.

  • Krvvy urges women to rethink lingerie for well-being

    Krvvy urges women to rethink lingerie for well-being

    MUMBAI: This October, as pink ribbons bloom across India, Krvvy, the country’s first functional d2c lingerie brand, is putting the spotlight on something often ignored in breast health conversations: the bra.

    According to a recent Krvvy survey of over 1,000 women, 93 per cent rate comfort as important, 99 per cent say fit is key, yet one in three still choose bras through trial and error, with less than half relying on self-measurement or digital sizing tools.

    “Women are increasingly aware of how comfort, fit, and fabric influence confidence, but few realise these factors also impact overall breast well-being,” said Krvvy co-founder and CEO Yash Goyal.

    Founded in 2024 by engineering graduates Yash Goyal and Anant Bhardwaj, Krvvy has quickly become one of India’s most talked-about lingerie startups, redefining inner-wear with comfort, inclusivity, and function at its heart.

    “We want women to see lingerie not as a beauty accessory, but as something that supports how they feel and care for their bodies every day,” Goyal added.

    Earlier this year, Krvvy raised Rs 6.1 crore in pre-seed funding from Titan Capital, All In Capital, and angel investors. The brand is using the funds for rresearch and development, digital sizing innovation, and retail expansion, making functional, well-fitted lingerie accessible nationwide.

    Krvvy’s approach blends data, design, and empathy, reflecting a shift in India’s Rs 80,000 crore women’s innerwear market, where conversations are moving from appearance to wellness and self-expression.

    In collaboration with the Indian Cancer Society, Bengaluru, Krvvy is promoting self-awareness, self-check, and self-care, reminding women that a simple, well-fitted bra is more than comfort, it’s a small, daily act of care.

    “We are not medical experts,” Goyal added, “but small changes in what women wear closest to their skin can inspire a mindful relationship with their bodies. Comfort is the first form of care.”

    As Breast Cancer Awareness Month continues, Krvvy’s message is clear: everyday comfort isn’t a luxury, it’s a foundation of well-being.

     

  • Venue gets a tech tune-up as Hyundai drives into the future

    Venue gets a tech tune-up as Hyundai drives into the future

    MUMBAI: Fasten your seatbelts, the Hyundai Venue just got a serious software update. The compact SUV that once ruled the roads with its style is now gearing up to rule with its smarts. Hyundai Motor India Limited (HMIL) has unveiled the tech-packed, safety-loaded all-new Venue, promising to take Indian roads into the era of Software-Defined Vehicles (SDVs).

    Leading the charge is Hyundai’s futuristic ccNC (Connected Car Navigation Cockpit) system, accelerated by Nvidia, paired with dual 62.5 cm (12.3” + 12.3”) curved panoramic displays that stretch across the dashboard like a digital command centre. It’s not just a screen, it’s a statement.

    The Venue also features an immersive 12.3-inch infotainment system with wireless Android Auto and Apple Carplay, seamless OTA updates, and a fully digital 12.3-inch display cluster that keeps you updated on everything from tyre pressure to ADAS alerts. Add to that a Bose 8-speaker premium sound system, and every drive starts to feel like a private concert.

    “At HMIL, we’re committed to democratising global technologies for our customers in India,” said Hyundai Motor India whole-time director and COO Tarun Garg calling the new Venue “a bold step towards introducing SDVs in India.” He added that the Venue’s blend of “cutting-edge features and class-leading safety” would set new benchmarks in the compact SUV segment.

    For the gadget geeks, the new Venue goes all out. Expect 20 Controller Over-the-Air (OTA) updates, 70 Blue Link connected features, voice-enabled smart sunroof, ventilated front seats, wireless phone charging, cooled glovebox and even support for five voice recognition languages Hindi, English, Hinglish, Bengali and Tamil. Oh, and yes, it comes with the in-built JioSaavn app for your on-road playlists.

    But beneath the shiny tech, Hyundai has gone heavy on safety. The Venue boasts a super-strong body structure with 71 per cent ultra-high strength steel, making it sturdier than ever. It also features Hyundai SmartSense ADAS Level 2, packing 16 advanced driver assistance features like Smart Cruise Control with Stop & Go, Forward Collision-Avoidance Assist (for cars, pedestrians, cycles and junction turns), and Parking Collision Avoidance Assist.

    In total, the SUV comes loaded with more than 65 safety features, 33 of which are standard across all variants. Think six airbags, all-four disc brakes, Hill-start Assist, Electronic Stability Control, Tyre Pressure Monitoring System, and even a rollover sensor, it’s practically a fortress on wheels.

    Inside, it’s a symphony of comfort and convenience: rear AC vents, electric 4-way driver’s seat, Surround View Monitor, and the Bose system’s crisp acoustics make sure your journey feels as good as it sounds.

    Bookings are already open at Hyundai dealerships across India or online with a booking amount of Rs 25,000, ahead of the Venue’s grand debut on 4 November 2025.

    With its screens, sensors and smarts, the all-new Hyundai Venue isn’t just about reaching destinations, it’s about redefining how we get there. In a world going digital, this Venue is clearly designed for the front row.