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NEW DELHI: Safety, hygiene, and sanitation have become the key identifiers of all businesses as lockdown restrictions are eased across the country. Major hotels, restaurants and...
NEW DELHI: Popular Indian biscuit brand, Parle-G, has recorded its best sales in eight decades during the lockdown period. As per media reports, Parle Products category...
MUMBAI: Flite has refreshed itself with a contemporary, new visual identity. Continuing with the existing colour palette for familiarity, the logo attempts to embody an iconic...
MUMBAI: To service an outpouring of orders for essentials during the Covid2019 lockdown, Fraazo, a Mumbai-based consumer agri-tech brand is providing doorstep-delivery of farm-fresh fruits and...
NEW DELHI: Siyaram’s is looking forward to exploring marketing activities in the coming festive season, starting October, but with a new approach to the media mix,...
NEW DELHI: We are the natives of a digital world. Most of the resources that were earlier physical for us have turned into pouches of kilobytes...
NEW DELHI: Businesses not only have access to several resources but also outreach to distribute them within the society. In times of crisis, it becomes their...
MUMBAI: Stay home but stay fit, come what may! Gyms, like all public places, were also shut due to the restrictions on account of Covid2019. However,...
MUMBAI: Leading snacking company Mondelez India has launched a limited-edition Cadbury Dairy Milk ‘Thank You’ bar in recognition of the generous spirit of the country’s unsung...
MUMBAI: Britain-headquartered confectionery giant Cadbury has done its first major rebranding in 50 years for its flagship Cadbury and Dairy Milk bars, reveal several international reports....
The world has come to a literal standstill in the wake of the deadly Covid-2019 pandemic. It wouldn’t be wrong to say that all of us...
NEW DELHI: The ongoing economic and social implications of the Covid2019 pandemic and lockdown induced by it have prompted every advertiser in the country to rework...
As the world collectively grapples with the pandemic, several businesses have come to a complete halt owing to the lockdown situations globally. With the spread of...
Maya Angelou said, “People will forget what you said, people will forget what you did but people will never forget how you made them feel.” This...
MUMBAI: sCoolMeal & Lil'Goodness, a Bangalore-based kids’ food and nutrition start-up, is partnering with Swiggy's "Hope, not Hunger" campaign to provide nutritious, hygienic meals to the...
MUMBAI: The COVID-19 pandemic has created an unprecedented situation for everyone around the globe. As far as brands and marketers are concerned, they are unsure of...
MUMBAI: Consumers don’t want brands to stop advertising and it must not be exploitative, says Kantar's new study. Majority also believe that coronavirus must not be...
MUMBAI: Nicotex, the leading brand in the smoking cessation category by Cipla Health Ltd has introduced a ‘21 Days to Quit Smoking Challenge’ exhorting smokers to...
NEW DELHI: One of the leading independent advertising agencies, serving clients like TikTok ads, BC Web Wise recently completed two decades of its fabulous journey. On...
The impact of the current COVID 19 pandemic on multiple industries is being noticed across the world. In the time of social distancing and home quarantine,...
MUMBAI/NEW DELHI: The emergence of COVID-19 has thrown the near-to-mid-term strategies of businesses off-track. Global media ad spending has been hit as well. According to industry...
NEW DELHI: BARC India and Nielsen released the second edition of their insights into TV, smartphone and audience behaviour in the wake of COVID-19 earlier this...
MUMBAI: CavinKare’s CK Ranganathan is set to make his father’s vision of ‘Whatever the rich man can enjoy, the common man should be able to afford’...
MUMBAI: Despite headwinds, India’s importance in global advertising increased in 2019. The forecasted 2020 growth rate of 11 per cent for India is more than twice...
MUMBAI: #ARM Worldwide, a Gurgaon based digital marketing and communication consultancy in support with a global technology leader, Huami Amazfit has announced the launch of a...
MUMBAI: The F&B industry and local restaurant businesses have been severely impacted amidst the nationwide shutdown to help reduce the spread of COVID-19. With an annual...
MUMBAI: As millions of people across the world are isolating themselves inside their homes to fight the spread of novel coronavirus, the need for positivity assumes...
MUMBAI: Aviva Life Insurance announced the launch of Aviva SME Assist, a first-of-its-kind digital tool for business owners. Further strengthening the company’s digital portfolio, Aviva aims...
MUMBAI: Adventure-based reality show MTV Roadies has brought onboard Spykar Lifestyles as its official style partner for the 17th season. This year, Roadies Revolution will witness...
MUMBAI: Dineout’s premium membership program – Gourmet Passport celebrated International Women's Day (8th March) with the theme – “Do it like a woman and be #Femtastic”...
MUMBAI: The deadly Covid19 has put every country in an alarming situation with the economic impact of the pandemic disease being immediate for certain industries. To...
NEW DELHI: One of the most trusted and rewarding rummy apps in India, Adda52 Rummy, owned by Delta Corporation, has been very successful in engaging its...
MUMBAI: Global sportswear giant Adidas reveals Finale Istanbul, the Official Match Ball for the 2019/20 UEFA Champions League knockout stages in India. Drawing its inspiration from...
MUMBAI: Digital payments platform PhonePe today said it has bounced back hard in the last 24 hours. The platform processed over Rs 4000 crore worth of...
MUMBAI: Digital payments platform PhonePe today said it has bounced back hard in the last 24 hours. The platform processed over Rs 4000 crore worth of...
MUMBAI: A new deodorant has come into the market, a man uses it and suddenly all the ladies go gaga over him. Then enter a common...
MUMBAI: ITC’s leading personal care brand, Vivel has roped in popular Bollywood actress Kriti Sanon as its brand ambassador. Vivel with its philosophy of ‘Ab Samjhauta...
MUMBAI: Future Supply Chain Solutions Limited (FSC), India’s leading third-party supply chain solutions specialist and logistics service provider has partnered with The Road Safety World Series,...
MUMBAI: Taking forward its vision to become a ‘Total Beverage Company with strong local roots’, Coca-Cola India announced West Bengal as its key growth market and...
DELHI: Indian Prime Minister Narendra Modi is one of the most popular politicians on social media globally. Therefore, when he posted an update of his plans...
MUMBAI: Eating healthy is only just picking up in India. When thirsty we grab a can of cola and not water. People are not aware of...
MUMBAI: Social media is an interesting place. From information to entertainment to news, everything you seek is available there. It’s no wonder that it has become...
DELHI: Online shopping has been one of the buzzwords which have been shaping and reshaping the consumer trends across the globe. Indian market is also not...
MUMBAI: Fortune, a renowned food FMCG brand has unveiled a brand new logo and a wide range of product offerings. In the digital era, where the...
DELHI: In 2019, the four forms of online payments — debit cards, credit cards, Immediate Payment Services (IMPS) and Unified Payments Interface (UPI), recorded a combined...
MUMBAI: Pee Safe, India’s leading personal hygiene and wellness brand, has collaborated with the movie Thappad starring Taapsee Pannu. A video featuring Taapsee went live ahead...
MUMBAI: South Korean mobile brand Samsung has topped the list of TRA’s Most Desired Brands 2020. The next spot is followed by Apple which has moved...
MUMBAI: India’s No. 1 music streaming app, Gaana has unveiled new audio ad capabilities that will empower advertisers to talk personally with its listeners by creating...
MUMBAI: Netcore Solutions, the leading Martech solutions provider, today announced its latest partnership with Clearout, the leader in email validation and verification to ensure the best...
MUMBAI: From Bollywood to cricket and terrorism to defence, US president Donald Trump made an attempt to woo Indians and send a positive message back home...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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