ITV

Category: Brands

  • Boult turns up the volume on CX with Kapture integration

    Boult turns up the volume on CX with Kapture integration

    MUMBAI: In a world where every second counts, Boult Audio is making sure not a single beat is missed even in customer support. Boult Audio, one of India’s fastest-growing consumer electronics brands, has partnered with Kapture CX, a SaaS-based customer experience platform, to supercharge its customer support ecosystem. The move comes as Boult scales its operations with a sale every three seconds and over 3 crore units sold since its 2017 debut.

    With over 150 service centres across the country, the brand needed a powerful, centralised solution to handle the growing tempo of customer queries. Enter Kapture, a platform that brings together social, app, web and call support into a single dashboard, fine-tuned for today’s hyper-connected consumer.

    “As we grow at a rapid pace, ensuring seamless and efficient customer support is non-negotiable,” said Boult Audio co-founder Tarun Gupta. “Kapture CX has made a real impact across our support operations, improving productivity and creating smoother experiences for customers at every touchpoint.”

    The integration enables Boult to juggle multiple customer interactions across Instagram, Facebook, Whatsapp, Youtube, Play Store, App Store, and more all without missing a note. Thanks to automated ticketing, API-powered order tracking, and cloud telephony, customer issues now land in the right hands, with faster resolutions and fewer back-and-forths.

    “This collaboration is a milestone,” said Kapture CRO Gaurav Juneja. “Boult is a brilliant example of a brand pushing the envelope in both innovation and service. With our real-time insights, multichannel automation and agent-friendly tools, we’re excited to help them keep their CX pitch perfect.”

    From agent productivity dashboards to built-in knowledge bases and vernacular content support, Kapture equips Boult with the data and tools needed to fine-tune support in every region. Even past service records from legacy systems are carried forward ensuring that every customer story, from warranty woes to tracking troubles, stays intact.

    With this high-decibel integration, Boult Audio isn’t just selling gadgets, it’s orchestrating a symphony of support.

  • District App books big screens to steal the show off-screen

    District App books big screens to steal the show off-screen

    MUMBAI: If you’re heading to the movies in Andhra or Telangana, you might catch a new star off the screen. District App, the up-and-coming ticketing platform, has rolled out an ambitious off-screen cinema branding campaign across 40 cities, 60 theatres, and over 100 sites in Andhra Pradesh and Telangana, in partnership with integrated media agency The Local Talk.

    The campaign, one of the most expansive of its kind in the region, is designed to plant the District App brand squarely in the heart of the movie-going experience-right where ticketing meets its audience. From lobby takeovers to branding near box offices, the initiative ensures that the brand appears exactly where entertainment decisions are being made.

    “Cinema has always been a powerful medium of mass engagement. For a ticketing platform like District, the cinema setting naturally aligns with their brand promise. This campaign ensures the brand is present exactly where the action begins at the box office”, said The Local Talk director Anil Soni.

    What makes this move especially strategic is the app’s laser focus on Tier 2 and Tier 3 cities, where local cinema culture thrives and brand loyalty is often driven by on-ground visibility. With longer dwell times and a captive audience, cinema spaces offer a golden opportunity for deeper engagement, something digital platforms often struggle to achieve in these regions.

    The campaign also spotlights the growing trend of digital-first brands going hyperlocal to build recall in high-traffic physical environments. With the help of The Local Talk’s regional media acumen, District App is betting on the box office as a gateway to user growth.

    As the curtain rises on this bold branding move, one thing is clear District App isn’t just selling tickets, it’s staging a takeover.

  • Danone India launches Dexogrow to tackle toddler iron deficiency with 3x absorption boost

    Danone India launches Dexogrow to tackle toddler iron deficiency with 3x absorption boost

    MUMBAI: In a move aimed at addressing one of India’s most overlooked childhood health challenges, Danone India has unveiled Dexogrow, a nutrient-rich milk drink formulated for toddlers aged two to six. The product is powered by Iron Biotics, a proprietary innovation that supports up to three times better iron absorption—crucial for early-stage cognitive and physical development.

    According to Danone, two in every three children in India suffer from iron deficiency or anaemia—conditions often linked to developmental delays, weakened immunity, and learning challenges. With Dexogrow, the company intends to not only plug a critical nutritional gap but also spark awareness about the essential role of iron in early childhood growth.

    Dexogrow contains a blend of 36 essential nutrients, including vitamins A, C and Zinc to boost immunity, along with DHA, ARA, and iron to promote brain health. The formula also features prebiotics to support gut health and comes with a clean-label promise: no sugar, no preservatives, and no artificial flavours.

    The new product sits squarely within Danone’s mission to deliver health through food to as many people as possible. With nationwide rollout across both physical and online retail channels, Danone aims to make Dexogrow accessible to all families, regardless of geography.

    Positioned as a science-backed alternative for parents seeking both safety and efficacy, Dexogrow arrives at a time when consumer demand for nutrient-rich, transparent toddler foods is surging—particularly in India’s urban and semi-urban markets.

    By leaning on innovation and iron, Danone isn’t just launching a new SKU. It’s entering the ring to challenge a nationwide nutritional crisis—one that begins in early childhood and, if ignored, lasts a lifetime.

  • AB steps up to the crease for Sneaker LAB’s clean sweep in India

    AB steps up to the crease for Sneaker LAB’s clean sweep in India

    MUMBAI: When a brand believes in keeping your sneakers spotless and the planet spotless too, who better to lead the charge in India than cricket’s cleanest hitter AB de Villiers? Sneaker LAB, the South Africa-born brand making waves with its biotechnology-powered, eco-friendly sneaker care, has found the perfect partner in cricketing legend AB de Villiers. The campaign marks the brand’s official India debut and brings together two things the country can’t get enough of: cricket and sneakers.

    Tapping into India’s rapidly growing sneaker culture, the campaign showcases Sneaker LAB’s hero product, a probacterial formula that uses good bacteria to break down dirt and odour, long after you’ve wiped. It’s sneaker cleaning at its most sustainable and science-led.

    Sharing his thoughts on the association Sneaker LAB brand partner and South African cricketer AB de Villiers said, “When Sneaker LAB approached me, I instantly connected with their fresh approach and purpose-led vision. They are doing something different by combining science, sustainability, and style in a way that truly stands out. I am proud to represent a brand that is not just innovative but also committed to doing good in a country that I am deeply connected to.”

    Speaking about the campaign Sneaker LAB founder Jo Farah shares, “This campaign captures the essence of what we stand for at Sneaker LAB, a belief that innovation and sustainability can come together in everyday life. Launching the campaign in India is a meaningful step for us and having AB de Villiers lead this journey makes it even more special. His story, his values, and his connection with Indian fans bring depth to our message, and we are proud to start this new chapter with him.”

    As part of its launch, Sneaker LAB is rolling out a three-month ‘Golden Wipe’ campaign. Starting 16 May, five lucky fans who find a golden sneaker wipe inside select boxes will win a chance to meet AB de Villiers in person, a move that blends cricket fever with sneaker obsession in true collector-worthy fashion.

    With AB de Villiers on board and a swipe of science-backed style, Sneaker LAB’s India innings looks all set to bowl over conscious consumers one wipe at a time.

  • Boat sails into smart savings with ‘Pay with Rewards’ checkout feature

    Boat sails into smart savings with ‘Pay with Rewards’ checkout feature

    MUMBAI: Who says good vibes can’t come with great value? Boat, India’s chart-topping audio and wearables brand, just turned up the volume on smart shopping. In a slick new collaboration with rewards-based payments network TWID, Boat has rolled out the ‘Pay with Rewards’ feature on its website making it easier for customers to redeem loyalty points across programs while checking out.

    No more hoarding reward points with nowhere to spend them. With TWID’s technology baked right into the boAt checkout, shoppers can now pay for their favourite wearables, earphones, speakers, and smartwatches using their existing points without leaving the site or jumping through hoops.

    Boat COO Gaurav Nayyar quoted, “At boAt, we always strive to enhance the customer journey. Our integration with TWID and the launch of ‘Pay with Rewards’ is a step towards smarter shopping. It’s about offering choice, convenience, and added value every time you buy.”

    Commenting on the partnership TWID, co-founder & COO Rishi Batra said, “Boat has always been at the forefront of innovation, bringing music and technology together in ways that resonate with today’s generation. With our ‘Pay with Rewards’ technology, we’re ensuring higher conversions and ROI for them and enabling customers to seamlessly redeem their points to make every transaction more rewarding, Our goal is to turn reward points into a powerful payment option, and partnering with boAt is another crucial step in that direction.”

    The feature is now live across Boat’s digital storefront, giving the brand’s massive fanbase a new reason to shop and save. With this move, boAt not only amps up convenience, but also reinforces its tech-forward, customer-first mantra, one reward point at a time.

  • Hair to the Throne with SpongeBob and KT Kids’ new shampoo showstopper

    Hair to the Throne with SpongeBob and KT Kids’ new shampoo showstopper

    MUMBAI: Tangles, tears, and toddler tantrums every parent knows the struggle. But now, there’s a new hair hero in town, and he lives in a pineapple under the sea. In a first-of-its-kind move, KT Professional, India’s leading salon-grade haircare brand, has partnered with JioStar Consumer Products to launch KT Kids, India’s first paediatric-approved, dermatologically tested, natural haircare range for children aged 3 to 12. Adding a splash of fun to the formula? None other than Spongebob Squarepants, who lends his goofy grin to this vibrant new collection.

    Launched during Mother’s Day week, KT Kids is a tribute to modern parenting especially for mothers who juggle style, safety, and snags on a daily basis. Addressing real concerns like dryness, tangling, and scalp sensitivity, the KT Kids line is free of toxins and crafted with age-specific formulations for children aged 3–7 and 8–12.

    This is not just another FMCG product drop, it’s a celebration of care, created to take the stress out of everyday grooming rituals. With Spongebob’s cheerful face on the label and science-backed ingredients inside, the range delivers joy in both packaging and performance.

    “We are proud to launch KT Kids, a category-defining range that solves everyday hair care problems for children using a safe, fun, and trusted approach,” said KT Kids founder Dhruv Sayani. “We are happy to have associated with JioStar Consumer Products and add the joy of SpongeBob SquarePants to the product range. KT Kids is our Mother’s Day tribute, a gift of safety, love, and care to mothers across India. It’s a game-changer for the Indian market”

    “SpongeBob SquarePants is an iconic global franchise and a favourite among audiences in India. This association is a shining example of blending a thoughtfully curated product range with a beloved character that evokes nostalgia, fun, and cheer making it emotionally meaningful,” said a JioStar Consumer Products spokesperson.

    The range includes shampoos, conditioners, detangling sprays, and daily essentials, all developed with input from dermatologists and designed with children’s unique needs in mind. Products will be available on leading e-commerce platforms and retail outlets across India, making it easy for parents to pick the best for their little ones.

    With this launch, KT Kids doesn’t just enter the market, it defines a new category: haircare that’s safe, smart, and SpongeBob-approved.

  • No strings attached as Livpure clears the air on purifier upkeep

    No strings attached as Livpure clears the air on purifier upkeep

    MUMBAI: Who knew ‘hassle-free hydration’ could be more than just a tagline? Livpure is making a splash minus the usual drip of maintenance woes. The brand has reimagined water purification with the launch of India’s largest range of maintenance-free purifiers, backed by a bold campaign reintroducing its iconic tagline: “Hathi Mat Palo”.

    Debuting during the IPL and across national and regional channels, the campaign tackles one of the biggest elephants in the room the Rs 5,000 annual cost of maintaining a water purifier. Livpure’s new range, including models like Allura, Sereno, Eterna and their premium variants, comes with up to 30 months of embedded maintenance service, sparing customers the pain of AMCs and surprise service bills.

    In a first-of-its-kind move for the Indian market, the brand has eliminated the need for add-on servicing entirely, allowing customers to experience purification without the pressure. It’s not just clean water anymore, it’s clean ownership.

    Speaking about this milestone Livpure managing director Rakesh Kaul said, “At Livpure, we are driven by a relentless commitment to enhancing the customer experience. The introduction of the embedded maintenance service marks a transformative milestone, offering our users effortless convenience and complete peace of mind. This initiative is more than just a feature, it’s a promise of trust, reliability, and long-term value. By eliminating the common hassles of water purifier maintenance, we aim to set a new benchmark in water purification and reinforce our dedication to making ownership truly seamless for our customers. This is a step towards reshaping water purifier industry standards and elevating the way water purification is experienced in India.”

    By embedding service directly into the product, Livpure is redefining what it means to be a category innovator. The company is eyeing a 60 per cent market share in this segment, fuelled by a mission to make water purification not just efficient, but effortless.

    In an era where convenience drives consumer decisions, Livpure’s refreshingly no-fuss offering may just be the sip of smart thinking the industry needed.

  • Nothing plugs into Kef for next-gen sound as UK tech and audio titans join forces

    Nothing plugs into Kef for next-gen sound as UK tech and audio titans join forces

    MUMBAI: Nothing and Kef are turning up the volume on British tech collaboration. The consumer tech upstart and the high-fidelity audio pioneer announced a long-term partnership to co-develop products that blend cutting-edge acoustics with bold industrial design.

    The alliance signals Nothing’s deepening foray into premium audio, tapping into Kef’s 60-year legacy of acoustic precision. Several co-created products are already underway and expected to launch later this year, as the brands promise to reshape everyday listening through form and function.

    “Kef is one of the most respected names in audio, and we’re proud to partner with them as we take the next step in expanding Nothing’s audio journey”, said Nothing head of smart products marketing Andrew Freshwater. “By combining Kef’s decades of expertise with our design-led approach to technology, we’re laying the groundwork for a new standard in everyday listening.”

    Kef president & head of global marketing Grace Lo echoed the sentiment, “This partnership allows us to bring our acoustic heritage into a fresh context – working with a brand that shares our dedication to innovation, quality, and design. Together, we’re setting out to redefine what premium audio can look and feel like for the next generation”.

    For Nothing, the move expands its audio range beyond earbuds and headphones, while Kef gains a platform to reach younger, design-conscious consumers in new categories. The partnership bridges generations of audio thinking and brings high-end sound into more portable, personal formats.

    Further product announcements are expected in the coming months, hinting at a strategic roadmap to disrupt the premium audio space from both ends—aesthetics and engineering.

  • Noto scoops up Bandra buzz with launch of Meltshop, its first-ever dessert flagship outlet

    Noto scoops up Bandra buzz with launch of Meltshop, its first-ever dessert flagship outlet

    MUMBAI: Mumbai’s dessert scene just got a serious sugar rush. Noto Ice Creams & Desserts opened the doors to its first-ever physical scoop shop—Meltshop by Noto—in Bandra. Known for pioneering guilt-free indulgence in the digital delivery world, the brand has now gone brick-and-mortar, and it’s not holding back on flavour.

    Positioned as more than just an ice cream parlour, Meltshop introduces the Notoverse—a dessert destination designed to blend comfort with creativity. At its core is a cheeky, joy-filled menu featuring 15 artisanal scoop flavours, a signature softy, and six single-serve sundae creations crafted for dessert maximalists and minimalists alike.

    Among the must-tries: Trip to Thailand—a combo of mango swirl ice cream, sticky rice and popping boba—and Coffee Biscoff with a sneaky cocoa finish. Other highlights include fruity favourites, Matcha Raspberry and Pistachio. For loyalists, Noto’s packaged ice cream range remains available on-site, bridging the brand’s online roots with its new offline identity.

    “With Meltshop by Noto, we didn’t just want to create a place to eat ice cream, but we wanted to build a joyful escape”, said Noto co-founder Varun Sheth. “A space where our community can enjoy both the healthy and indulgent sides of Noto in their most fun and feel-good form. We see you—bad day, good day, or just a boring old Monday, we’re here with the scoop.”

    Visually, Meltshop doubles as a dopamine hit. The store is painted in bold hues, fitted with playful touches and corners seemingly designed for Instagram. But behind the photogenic flair lies serious scoop intent. Whether you’re in for a casual fix or a full-blown dessert spree, Meltshop serves it up with what the brand calls “Big Scoop Energy”—high on flavour, low on guilt.

    For Mumbai’s dessert crowd, Noto’s Meltshop is not just a new place to eat—it’s a feel-good mood with a sprinkle of indulgent rebellion.

  • Raj Cooling builds world’s largest air cooler, bags Guinness record with 16-foot ‘Roxxcool’

    Raj Cooling builds world’s largest air cooler, bags Guinness record with 16-foot ‘Roxxcool’

    MUMBAI: Rajkot just got a little cooler—literally. Raj Cooling Systems Pvt. Ltd., the Gujarat-based manufacturer backed by The Great Khali, has claimed a Guinness World Record for creating the world’s largest air cooler. Towering at 16 feet, the industrial behemoth named Roxxcool made its official entry into the record books during a celebration held on 30 April 2025 at Krishna Park Resort in Rajkot.

    The feat is more than just mechanical muscle. Roxxcool is powered by BLDC (Brushless Direct Current) technology and consumes only two units of electricity per two hours of operation, making it a low-impact solution for sprawling event spaces, tent setups, and factories.

    Its stats are as massive as its frame: a 60-inch axial fan spinning at 400 RPM, powered by a 720W single-phase motor, all encased in dimensions of 305 x 244 x 487.5 cm. Add to that a 2,500-litre water tank, and you’ve got a cooling giant built to endure.

    “Roxxcool, the world’s largest air cooler, is built for high-performance industrial cooling. Setting this world record is not just a milestone for our company, as it’s a moment of pride for the entire nation”, said Raj Cooling Systems chairman & MD Kalpesh Ramoliya. “The achievement also reflects our team’s relentless quest for excellence and commitment to leading the way in cooling technology innovation and serving with pride the ‘Make in India’ initiative”.

    This isn’t the firm’s first moment in the spotlight. Raj Cooling Systems had earlier received recognition from the Golden Book of World Records, strengthening its stature as a serious global player in the industrial cooling segment.

    With its record-breaking launch, Raj Cooling has not only redefined industrial cooling standards but also underscored India’s growing engineering prowess under the ‘Make in India’ initiative.