ITV

Category: Brands

  • Agoda ropes in Ayushmann Khurrana as AI-powered Mr. Vacaywala for travel planning stunt

    Agoda ropes in Ayushmann Khurrana as AI-powered Mr. Vacaywala for travel planning stunt

    MUMBAI: Agoda has packed its bags and brought Hindi cinema to the boarding gate. The travel-tech brand launched its limited-time AI Vacation Planner for Indian travellers, fronted by actor Ayushmann Khurrana who plays a charming new character — Mr. Vacaywala, chief wellness officer.

    Built in collaboration with Google, the platform promises holiday solutions on command. It combines Gemini and Imagen technologies with Agoda’s travel inventory to generate tailor-made itineraries, complete with dazzling visuals and Ayushmann’s AI-voiced commentary — calling users by their first name, no less. The AI Vacation Planner is live on AgodaVacationPlanner.com till 30 June.

    “Travel is all about discovery and inspiration. Agoda’s use of AI to create personalized recommendations and stunning visuals makes it easier for people to dream, plan, and book their next adventure”, said Khurrana. “We take away the stress of putting together an itinerary, because we do it for you!”

    Users enter their preferences, and within seconds the platform assembles custom plans, cherry-picked from Agoda’s five million holiday properties, 130,000 flight routes, and 300,000 activities. Imagen renders this into an interactive visual story, and Mr. Vacaywala narrates the itinerary using text-to-speech.

    Agoda country director for India, Sri Lanka, and Nepal, Gaurav Malik said, “We’ve redefined the travel planning experience to be both personal and inspiring”.

    Google’s Pulkit Lambah added, “We collectively embark on a journey to truly reimagine travel – moving beyond simple bookings to instantly personalized, vividly inspiring journeys”.

    The campaign also showcases the work of Kulfi Collective and AI studio Truefan, with promotional pushes planned across Youtube and Meta. Through hyper-targeted ads and a Hindi cinema twist, Agoda’s AI-powered journey into Indian hearts is already on the runway.

  • Bag it like it’s sacred as Donna Vanni crafts divine design with soul

    Bag it like it’s sacred as Donna Vanni crafts divine design with soul

    MUMBAI: Some bags hold your things. These ones hold your aura. Born in the leather lanes of India and stitched with cosmic precision, Donna Vanni is the homegrown luxury brand that doesn’t just make handbags, it conjures them. Rooted in centuries-old Indian craftsmanship but infused with a global design language, each Donna Vanni piece is more than an accessory, it’s a symbol, a story, a spell.

    From the sculptural Garnet tote to the crescent-shaped Ruby top-handle, the label’s designs nod to sacred geometry and gemstone lore. Woven leathers pulse with hidden rhythms, while croc-embossed clutches shimmer like stardust at dusk. These aren’t just handbags, they’re handheld altars of artistry.

    Every silhouette is hand-crafted in India using ethically sourced leather by master artisans, an ode to slow luxury in an age of fast everything. The collections are named after Earth’s most potent minerals Tourmaline, Amethyst, Peridot each bag humming with the quiet intensity of its namesake.

    But make no mistake, Donna Vanni isn’t chasing trends. It’s forging icons. Objects that whisper of feminine power, mystique, and transcendence. A Donna Vanni bag doesn’t just complement your outfit, it completes your ritual.

    Call it fashion. Or call it alchemy. Either way, when you carry a Donna Vanni, you’re not just accessorising, you’re ascending.

  • The Souled Store casts a retail spell in Colaba and rolls into Bhatinda in style

    The Souled Store casts a retail spell in Colaba and rolls into Bhatinda in style

    MUMBAI: Some brands hang up neon signs. The Souled Store builds a wizarding alley and paints an entire building like a truck. In its latest expansion, the pop culture-led fashion and lifestyle brand has opened two highly thematic stores—one in Mumbai’s Colaba and the other in Punjab’s Bhatinda—each tailored to offer an experience as unforgettable as the merchandise inside.

    In Colaba, The Souled Store has conjured up a Harry Potter-inspired wonderland, transporting shoppers straight into Diagon Alley. The store features atmospheric lighting, magical décor, and architectural details that echo the iconic wizarding universe. This is not a retail outlet—it’s a portal. Designed with intricate care, the space feels like a living tribute to J.K. Rowling’s world.

    Meanwhile, Bhatinda’s outlet is a roaring tribute to Indian roads. Crafted in the image of a giant colourful truck, the store’s façade mirrors the bold, playful, and kitschy aesthetic of Punjabi truck art. With its massive presence and unmistakable design, it functions not just as a fashion stop but a visual landmark celebrating desi street culture.

    “We’re incredibly excited about these two openings”, said The Souled Store co-founder Vedang Patel. “At The Souled Store, we believe that a store should be more than four walls—it should be an experience. Colaba and Bhatinda are two very different expressions of that vision: one magical, the other rooted in local culture. Both are unforgettable”.

    With 50 stores now across India, the brand continues its mission to redefine retail as a playground for fandoms, storytelling, and self-expression. From Hogwarts to highways, The Souled Store’s journey seems determined to colour outside the lines.

  • Tyaani Jewellery unveils Shefali Shah as first face of ‘Forces of Tyaani’ campaign

    Tyaani Jewellery unveils Shefali Shah as first face of ‘Forces of Tyaani’ campaign

    MUMBAI: When Karan Johar isn’t directing blockbusters, he’s apparently scripting cultural movements in gold. The latest chapter of Tyaani Jewellery’s journey sparkles with rebellion, emotion, and unapologetic individuality.

    Enter ‘Forces of Tyaani’—a campaign that breaks the traditional bridal mould and instead makes space for women who own their story, one gemstone at a time.

    Tyaani Jewellery by Karan Johar launched the first leg of its campaign on 2 June 2025, with acclaimed actor Shefali Shah as its inaugural brand ambassador. Known for her fierce presence on screen and even fiercer opinions off it, Shah sets the tone for what the brand calls a new era of fine jewellery. Her campaign visuals flaunt heritage-inspired artistry—crafted in gold, cut and uncut diamonds, and precious gemstones—while weaving in a narrative that celebrates strength over sparkle.

    The campaign plans to introduce over 10 such ambassadors in the coming weeks. Each face, according to the brand, is a force of their own, having carved out success on their own terms. From actors and artists to changemakers, every reveal will add a new layer to the evolving idea of luxury, framed by real stories, real women, and real jewellery.

    “We are truly excited about this new chapter. ‘Forces of Tyaani’ lies at the very heart of our brand philosophy—redefining luxury not by uniformity or status, but by celebrating individuality”, said Tyaani Jewellery founder Johar. “At its core, the campaign champions strength, authenticity, and innovation—the very pillars on which Tyaani was built. It’s a moment of pride and sheer joy to welcome Shefali to the Tyaani family”.

    With a presence in seven Indian cities including Delhi, Mumbai, Bangalore, Hyderabad, Pune, Lucknow, and Chandigarh, Tyaani is set to open its newest outlet in Ahmedabad on 8 June. The brand also retails online at tyaani.com, ensuring these talismans of self-expression are just a click away.

    Through this 360-degree roll-out, Tyaani aims to blur the lines between ornament and identity. Jewellery here is not just about aesthetics; it’s about emotion, intention, and self-affirmation—a fitting narrative for an audience that seeks substance with shine.

  • Marketing maven Nikhil Gupta climbs the ladder at Accenture

    Marketing maven Nikhil Gupta climbs the ladder at Accenture

    MUMBAI: Nikhil Gupta has landed himself a plum new role as marketing manager at Accenture, capping off what must feel like a victory lap around the corporate track. The marketing maestro, who has been grinding away at the consulting behemoth for the better part of a decade, will now orchestrate campaigns across Europe and beyond from his base in Gurugram.

    Gupta’s ascent through Accenture’s ranks tells the tale of shrewd corporate climbing. He spent 11 months as associate manager for opportunity-centric marketing in EMEA before snagging his latest gig in June. Prior to that, he cut his teeth as a platforms and processes strategist, helping wrangle a team of over 100 marketing mavens into shape.

    The promotion caps a career that began in the trenches of digital marketing back in 2011. Gupta previously wielded his creative powers at McCann Worldgroup, where he spent two years evangelising Google’s digital platforms to chief marketing officers across India. He also did stints at boutique agencies ToThe New, Olive Global and Blue Digital Media before joining Accenture’s marketing machine in 2016.

    Now ensconced in his corner office (or hybrid workspace, more likely), Gupta will be crafting “innovative, integrated strategic marketing campaigns” for Accenture’s most complex and transformational deals. Not bad for someone who started out as a digital marketer in Delhi’s agency scene over a decade ago.

  • Varun T Wanvari circles back to Himalaya Wellness

    Varun T Wanvari circles back to Himalaya Wellness

    MUMBAI: Varun T Wanvari has pulled off corporate India’s latest U-turn, returning to Himalaya Wellness Company in May after an 18-month sojourn through Amazon’s retail machinery.

    “Some journeys come a full circle,” the category manager declared on LinkedIn, clearly pleased with his homecoming. He’s not wrong—Wanvari previously managed lotions and creams at The Himalaya Drug Company from 2016 to 2018.

    His career reads like FMCG bingo: systems engineer at Tata Consultancy Services, marketing intern for Hot Wheels at Mattel, brand duties at Reliance’s Hamleys, and five years flogging Good Day biscuits and Toastea at Britannia Industries. Amazon beckoned in late 2023 as senior category manager, but the wellness world’s siren call proved stronger.

    “Grateful for the continued trust,” Wanvari said, deploying enough LinkedIn enthusiasm to power a small ashram. His hashtag-heavy post (#NewBeginnings #WellnessWithPur) suggests genuine excitement about returning to products you can actually smell.

    Whether he’ll apply Amazon’s data wizardry to ancient ayurvedic wisdom remains to be seen. This boomerang has landed exactly where it started—with considerably more corporate spin.

  • Marketing maestro plugs into EV future at Astro Motors

    Marketing maestro plugs into EV future at Astro Motors

    MUMBAI: Aniruddha Khandekar, a true grand fromage in the marketing consultancy world, has just revved up his career with a cracking new gig. He’s been tapped as the fresh-faced marketing director at Astro Motors IN, an emerging electric vehicle manufacturer looking to absolutely revolutionise the industry. He’s only been on the job since March 2025, but one expects he’s already hitting the ground running in Pune, Maharashtra.

    Astro Motors isn’t just another tin box on wheels; it’s a disruption-focused outfit intent on combining sheer innovation with a dollop of education to cut through the noise in India’s bewildering EV marketplace. Its advanced vehicle design, superior performance, and integrated management systems are built to meet the demands of everyone from your individual punter to the largest fleet operators. It sounds like the folks there are not just selling cars, they’re selling a vision – and a very British one at that.

    Khandekar brings a truly impressive pedigree to the role, having clocked up over 20 years in the cut-throat advertising and media trenches. The strategy consultant and fractional CMO, formerly of G-S-D Consulting, has been a marketing gun-for-hire, delivering impact for a stellar roster of clients. He’s previously steered the strategic ship for heavy hitters like Marico, Colgate Palmolive, Dell, and Lenovo during his VMLY&R days. Before that, his brainy insights bolstered giants such as Bajaj Auto, P&G, Oreo, Asian Paints, and Tata Sky during stints at Leo Burnett and Ogilvy. He’s consulted for everyone from EdTech startups like Accreda to Web3 MarTech platforms such as Cultos, even dabbling in market entry strategy for an electric commuter motorcycle – quite the pre-nup for his current role, one might say!

    With a track record of shaping consumer insights and crafting go-to-market strategies, Khandekar’s arrival promises to inject a serious jolt of marketing wizardry into Astro Motors. The EV space just got a bit more exciting, and rather stylishly so.

  • Marketing maven climbs the Kotak ladder with promotional panache

    Marketing maven climbs the Kotak ladder with promotional panache

    MUMBAI: Kanchi Parekh has ascended to vice president marketing at Kotak Mahindra Bank, capping a three-year climb through the private banking heavyweight’s ranks. The April 2025 promotion marks another conquest in her decade-plus march through India’s most competitive financial services sector.

    Parekh’s CV reads like a masterclass in brand warfare. Her journey began at Peacock Media (2008-2010), cutting teeth on client management and retail campaigns. A stint at The Indian Express honed her event orchestration skills before the real breakthrough at DHFL, where she managed portfolios worth Rs 89-107 crores whilst delivering a jaw-dropping 458 per cent lift in enquiries and 1,377 per cent increase through direct CRM.

    At ItzCash Card, India’s pioneering prepaid card entity, she commanded Rs 6 crores across 65,000 franchisees. Her insurance sector mastery crystallised at Future Generali and HDFC ERGO, where she crafted “always-on” marketing strategies spanning retail, bancassurance, and digital channels. SBI General Insurance elevated her to team lead, polishing her multi-channel expertise.

    Kotak clearly spotted a thoroughbred when it hired Parekh as deputy vice president in February 2022. Her swift promotion suggests the investment paid handsome dividends. In an era of soaring customer acquisition costs, having a marketing strategist who navigates B2C and B2B2C channels with equal aplomb is worth its weight in rupees.

    Her skill set resembles a marketing Swiss Army knife: campaign management, digital strategy, public relations, employer branding, and analytics—all backed by proven agency management abilities. As India’s financial services sector digitises rapidly, Kotak appears to have secured a marketing general capable of commanding campaigns across every conceivable channel.

    For Parekh, vice president represents not just career progression, but validation of a strategy that’s seen her master every major financial vertical whilst building Mumbai’s most versatile marketing reputation.

  • Eves steal the show at indiantelevision.com’s fourth Wonder Women Awards 2025

    Eves steal the show at indiantelevision.com’s fourth Wonder Women Awards 2025

    MUMBAI: India’s marketing, entertainment and corporate elite gathered at the Westin in Mumbai’s Malad suburb on the evening of 30 May for Indiantelevision.com’s fourth  annual Wonder Women Awards—and what a charming and awe-inspiring do it was. The cream of India’s women executive, corporate and entertainment crop proved once again that when it comes to flogging products, entertaining, communicating and winning hearts, they  are absolutely brilliant.

    The evening was less stuffy boardroom, more rollicking celebration of the queens of conversion who know how to sell ice to Eskimos—and make them happy  about it too. Around 100 executives and professionals walked away with glistening trophies, decided through rigorous jury judging and editorial picks that would make even the stuffiest exec crack a smile.

    Sunny Leone with Anil Wanvari and Alok JalanFrom campaigns that hit harder than monsoon rain to digital wizardry that would make Silicon Valley blush, the winners showcased excellence nous that’s frankly enough to make Don Draper and Marilyn Monroe weep with envy. Whether it was Volvo’s inclusive campaigns featuring persons with disabilities or Eastern Condiments’ Valentine’s Day blitz, the evening proved that creativity and commerce make splendid bedfellows.

    Hindi cinema and TV  royalty added star power to proceedings, with Sunny Leone and Nushrratt Bharuccha among the main winners, proving that entertainment and entrepreneurship go together like gin and tonic. The awards spanned everything from automotive to e-commerce, with special recognition for organisations championing women’s empowerment—because breaking glass ceilings is rather the point, isn’t it?

    Here is the list of winners: 
    Campaign Awards
    * Automobile | Best use of visuals (video): Volvo Group | Pink Lemonade Communications (inclusion of persons with disabilities campaign)
    * FMCG | Most innovative use of content marketing: Eastern Condiments | Pink Lemonade Communications (Valentine’s Day campaign)
    * Gaming & e-sports | Most innovative use of content marketing: Ampverse India | AlphaZegus Marketing (College Rivals Season 1)
    * Manufacturing | Best new product launch: AVPL International | AITMC Ventures (Viraj UAS)
    * Media & entertainment | Best use of event: The Mainstream | Mercadeo Multiventures (EmergeTech roadshow)
    * Media & entertainment | Best use of influencers: Bubble Communication (Navabharat Influencers Awards)
    * Media & entertainment | Most innovative use of digital/social media: Shemaroo Entertainment (Shamshaan Champa launch)
    * Media & entertainment | Best use of visuals (video): Jagran New Media (Jagran Manthan)
    * Retail & e-commerce | Best use of creativity and innovation: Clovia | 80 dB Communications (performance marketing illustrations)
    * Retail & e-commerce | Best use of influencers: Pilgrim (The Secret is in the Mix campaign)
    * Retail & e-commerce | Most innovative use of digital/social media: Clovia | 80 dB Communications (meme & trend marketing)

    Elizabeth Venkatraman, Sririam FinanceSpecial Awards – Individual Winners
    * Education | Innovative leader: Hemali Dalal (JBCN Education), Monica Malhotra Kandhari (AASOKA), Devyani Jaipuria (DPS International Gurgaon)
    * Advertising | Marketing personality: Renu Singh (Dentsu X), Nisha Didwania (Spark Foundry)
    * Art & culture | Entrepreneur: Arushi Agrawal (Seva Home)
    * Banking & financial services | Innovative leader: Tanu Bhargava Goenka
    * Banking & financial services | Young achiever: Sakshi Uniyal (HSBC)
    * Consumer durables | Marketing personality: Pooja Baid (Versuni)
    * Food & beverage | Marketing personality: Divya Aggarwal (Impresario Entertainment & Hospitality)
    * Fashion & lifestyle | Young achiever: Himadri Garg
    * Health & wellness | Innovative leader: Arushi Verma (FITPASS)
    * Hospitality | Marketing personality: Pragya Rathore (Fairmont & Raffles Jaipur)
    * Hospitality | F&B leader: Shahnaaz Anjum (Fairmont Jaipur)
    * IT & technology | Entrepreneur: Snigdha Singh (Ink In Caps)
    * IT & technology | Innovative leader: Anjali Dutta (Tech Mahindra)
    * IT & technology | Marketing personality: Soundarya Shrivastava (PTC)
    * IT & technology | Young achiever: Saloni Jain (Plus91Labs)
    * Manufacturing | Communication personality: Sandhya Malik (Vedanta Sesa Goa)
    * Manufacturing | HR personality: Aparna Sharma (Rossari Biotech)
    * Manufacturing | Innovative leader: Kavita Desai
    * Media & entertainment | CEO: Shruti Mahajan (SMCO)
    * Media & entertainment | Communication personality: Kanika Chhabra (V Spark Communications)
    * Media & entertainment | HR personality: Priyanka Chhokra (ITW Universe), Shiza Ansari Khan (Shemaroo Entertainment)
    * Media & entertainment | Innovative leader: Anisha Roy (Sony Pictures Networks India), Angelin Diana (Pratilipi Comics)
    * Media & entertainment | Marketing personality: Vidhi Vora (U and I Resources), Sukriti Datta (Chatterbox Technologies)

    Mayuri Pitale (left) * Media & entertainment | Young achiever: Dimpy Khera (One Take Media Co)
    * Public relations | CEO: Heeta Parikh (Silver Spun Brand Solutions)
    * Public relations | Entrepreneur: Neha Bajaj (Scroll Mantra), Nikky Gupta (Teamwork Communications)
    * Public relations | Innovative leader: Jagriti Motwani (Cha-Chi Communications), Aakriti Bhargava (Wizikey Software)
    * Public relations | PR personality: Vidhi Shah (Synapse PR), Neha Agarwal (Percept Limited), Kajal Kamal (ZEISS India)
    * Public relations | Young achiever: Ritika Garg (Avance PR), Priya Saini (Veritas Reputation PR)
    * Real estate & infrastructure | HR personality: Dimple Bakshi (Table Space)
    * Real estate & infrastructure | Innovative leader: Devi Shankar (Anarock Capital)
    * Real estate & infrastructure | Young achiever: Megha Agarwal (Table Space)
    * Retail & e-commerce | Young achiever: Richa Phogat (USHA International)
    * Sports & adventure | Innovative leader: Mayuri Pitale (Mandala India)
    * Startups | Communication personality: Raksha Hegde (Pilgrim)
    * Startups | Innovative leader: Jyoti Singh (Plus91Labs)
    * Startups | Young achiever: Diksha Seth (Moove)
    * Travel & tourism | Communication personality: Prasidha Menon (Airbnb)
    Special Awards – Organisations
    * Advertising | Agency: Voix Digital
    * Art & culture | Best organisation for women empowerment: Seva Home
    * Education | Best organisation for women empowerment: Fortune Institute of International Business (FIIB)
    * Public relations | Best organisation for women empowerment: Stanley Communications, Veritas Reputation PR
    * Public relations | Agency: ID8 Media Solutions

    Aloke Jalan and Satyabrata DasEditorial Choice Awards 
    Darshana Shah (Aditya Birla Capital), 
    Pooja Asar (Tata Motors), 
    Deepti Sampat (Air India), 
    Aruna Daryanani (Amazon MX Player), 
    Aatika Ehsan Ansari (Pernod Ricard India), 
    Shwetal Basu (Polycab India), 
    Riya Joseph (Britannia Industries), 
    Mitali Maheshwari (Starbucks India), 
    Kavita Chaturvedi (ITC Foods), 
    Ruchira Jaitly (Diageo India), 
    Shilpa Dureja Puri (Samsung India), 
    Manjari Upadhye (Mahindra & Mahindra), 
    Jennifer Pandya (Skoda Auto India), 
    Priyanka Malhotra Sethi (Haier Appliances India), 
    Apeksha Gupta (Aditya Birla Fashion and Retail), 
    Dharini Mishra (Suzlon Group), 
    Shaifali Gautam (CaratLane),
     Ranjani Krishnaswamy (Titan Company), 
    Sangeeta Pujari (JioStar Sports),
     Ranjana Mangla (SonyLIV),
     Ananta Das (Prime Video),
     Riddhi Adlakha (Tata Consultancy Services), 
    Ahana Ganguly (Times Network), 
    Surbhi Gupta (Birla Opus),

    Prerna Wanvari (Left) Minakshi Handa (ITC Personal Care), 
    Ruchika Gupta (Indigo), 
    Mrinalini Jain (Banijay Asia & EndemolShine India), 
    Nidhi Rastogi (Uniqlo India), 
    Preetha Athrey (The Trade Desk), 
    Ekta Mehta (JioStar), 
    Aditi Chakravarty (Moët Hennessy India), 
    Saakshi Verma Menon (PepsiCo), 
    Neha Sethi (NDTV), 
    Janani Srinivas (Adobe), 
    Aparajita Biswas (The Hindu Group), 
    Serena Menon (Netflix), 
    Gazal Bajaj (Nestlé), 
    Mandvi Gayatri Sharma (Tree-Shul Media Solutions), 
    Jaya Saha (Collective Artists Network), 
    Kim Sharma (DCA – Dharma Cornerstone Agency), 
    Sapna Malhotra (Alchemy Films),
     Elizabeth Venkatraman (Shriram Finance), 
    Sheena Kapoor (ICICI Lombard), 
    Nushrratt Bharuccha (outstanding performer, Chhorii 2), 
    Sunny Leone (powerhouse performer and entrepreneur, CEO/founder Starstruck),
    Sanchita Trivedi (Idhyah Media), 
    Riddhima Pandit (excellence on screen, actor – Sikandar Ka Muqaddar), 
    Anisha Anand (Aurum Foods), 
    Neha Mehta (AnimationXpress).

    The evening proved that when it comes to professional and marketing mastery, these women don’t just break the mould—they’ve gone and invented entirely new ones.

  • Ride high Imagicaa sees record footfall and a splashy 52 percent rise in revenue

    Ride high Imagicaa sees record footfall and a splashy 52 percent rise in revenue

    MUMBAI: Strap in and scream Imagicaaworld Entertainment just turned FY25 into the wildest ride yet. With rollercoaster growth across its parks and attractions, the company clocked Rs 410 crore in revenue, marking a 52 per cent leap from last year, and cementing its status as India’s largest amusement and water park player.

    This joyride didn’t stop there. Imagicaa’s EBITDA surged 67 per cent to Rs 176 crore, with margins expanding to 43 per cent, while profit before tax soared 152 per cent year-on-year to Rs 86 crore. And if you thought theme park queues were long, try counting the guests 2.7 million footfalls were recorded in FY25, nearly double last year’s count.

    In Q4 alone, the company reported Rs 94 crore in revenue, a 66 per cent spike, alongside a 131 per cent growth in EBITDA, touching Rs 40 crore. Quarterly footfalls also rose 141 per cent, reaching 0.7 million visitors, a testament to the group’s growing footprint and refreshed offerings.

    Leading the momentum was the new Indore Water Park, launched in close proximity to Indore and Ujjain. With promising visitor response, the company is now going full throttle on marketing and team expansion.

    Over in Lonavala, 10 new rides were added to the Wet’n Joy Water Park, making a splash across age groups and increasing capacity. The park also raised its entertainment game with the Imagicaa Arena Trampoline Park and two new shows at Sai Teerth Kaliya Mardan 5D and Mushak Maharaj.

    And to power its growth loop-de-loop, Imagicaaworld raised Rs 345 crore through a preferential issue to fund acquisitions including the Indore park and other strategic expansions.

    Imagicaaworld managing director Jai Malpani called FY25 “a defining year,” not just for the record-breaking numbers, but for the groundwork laid for the brand’s next phase. “From operations and innovation to sustainability and partnerships, our teams delivered on every front. Welcoming over 27 lakh guests says everything about the love this brand commands,” he said.

    The company isn’t slowing down. With its proven ability to run multi-format parks across diverse geographies, Imagicaaworld is eyeing more strategic locations in partnership with state governments, confident that FY26 will push the bar even higher.

    After all, if success is a ride, Imagicaa has just hit the fast lane.