ITV

Category: Brands

  • Inmobi launches self-serve Buyer Hub for smarter ad campaign planning

    Inmobi launches self-serve Buyer Hub for smarter ad campaign planning

     MUMBAI: Say goodbye to scattergun media planning and hello to laser-sharp precision. Inmobi Advertising has launched Inmobi Buyer Hub, a self-serve, AI-powered platform that hands the reins to media buyers empowering them to plan, curate, and purchase programmatic deals with speed, clarity, and control.

    Designed for everyone from agencies and DSPs to curators and retail media networks, the Buyer Hub signals a major shift in how programmatic advertising can be both simplified and supercharged. The platform leverages agentic AI to help create high-quality, curated deal IDs fast-tracking what used to be a multi-step headache into a single, seamless process.

    Gone are the days of cluttered bidstreams and guesswork-driven ad buys. “The Buyer Hub’s focus on sell-side curation removes the need for a broad, unfocused approach,” said Inmobi Advertising chief business officer Kunal Nagpal. “Reducing noise and increasing signal quality means better win rates, stronger campaign results, and smarter media spends.”

    Leading data curators like Audigent, @curate, Givsly, and Antipodes are already plugged into the hub, expanding their audience intelligence and improving targeting precision across the open web. “Today’s buyers need simplicity and trustworthy signals,” added Experian Marketing Services CBO Chris Feo. “This platform helps turn more impressions into working media.”

    Buyers can also integrate their own first-party data with Inmobi’s proprietary SDK and contextual user signals safely and in compliance with data privacy standards. The result? Real-time campaign optimisation, sharper targeting, and a cleaner, faster supply path to the right eyeballs.

    The platform isn’t just about transparency, it’s also about agility. With a real-time feedback loop on performance and audience engagement, buyers can adjust campaigns on the fly and ensure that every rupee spent is working smarter, not harder.

    As @curate co-founder Rhys Denny summed it up, “The future of programmatic isn’t about more noise, it’s about more signal.”

    With the InMobi Buyer Hub now live and a beta programme for brands and agencies kicking off this spring, the mobile-first giant is making it clear: the next wave of programmatic performance won’t be dictated by guesswork, it’ll be curated, calculated, and powered by precision.

  • Percol brews a fresh chapter in India with CCL’s premium coffee play

    Percol brews a fresh chapter in India with CCL’s premium coffee play

    MUMBAI: Espresso yourself, India your coffee upgrade has just arrived. In a strategic sip forward, CCL Products (India) Ltd. has launched Percol, the iconic British coffee brand, in the Indian market. Known for its ethical sourcing, premium blends, and sustainability-first approach, Percol’s India debut follows its acquisition by CCL in 2023.

    Founded in 1987 by Brian Chapman, Percol was the UK’s first coffee brand to bag Fairtrade certification, long before “conscious consumerism” became a buzzword. Ironically, CCL had been quietly brewing Percol’s instant coffee blends for the UK market for years. So when the brand went up for sale, CCL didn’t just see a business opportunity, it recognised a chance to bring home a flavourful legacy it helped craft.

    Now officially under CCL’s belt, Percol is stepping onto Indian shelves with three sophisticated freeze-dried instant blends Intenzo, Da Essenza, and Espresso Noir. Crafted with beans sourced from Colombia, Vietnam, and other global hotspots, each 100g jar promises a deep, complex cup for a discerning audience used to swirling, sipping, and savouring.

    “The Indian coffee landscape is evolving rapidly,” said CCL Products (India) Ltd CEO Praveen Jaipuriar. “Percol represents not just premium coffee, but a philosophy that resonates with today’s nuanced consumer, who is particular about the sophistication, depth and value of the products they consume.”

    That philosophy also reflects in the packaging think reusable glass jars, metal caps, and matte-finished boxes with embossing and spot-UV flourishes. It’s where aesthetic meets ethic: no plastic, no compromise.

    Targeted first at Tier-1 cities in North and West India, Percol’s blends are now available on major e-commerce platforms and select supermarkets. And while it’s starting as instant coffee, this is anything but a quick fix, it’s a carefully brewed invitation to elevate the at-home coffee ritual.

    With Percol, CCL isn’t just expanding its portfolio, it’s stirring up India’s premium coffee scene, one conscious cup at a time.

  • Icubeswire lands Central Park digital mandate in style

    Icubeswire lands Central Park digital mandate in style

    MUMBAI: When luxury meets logic, clicks follow. In a significant account win, digital marketing agency Icubeswire has been named the digital transformation partner for Central Park, a marquee name in ultra-luxury real estate. The decision follows a keenly contested multi-agency pitch, sealing Icubeswire’s growing reputation as the go-to for high-stakes digital mandates.

    The partnership gives Icubeswire the keys to Central Park’s entire digital kingdom spanning everything from social media and search to web experience, performance marketing, media planning, creative strategy, and online reputation management. And in the world of luxury real estate, the stakes aren’t just high, they’re sky-rise.

    “Central Park stands for elevated living, and we’re excited to be chosen as their digital transformation partner,” said Icubeswire founder & CEO Sahil Chopra. “It’s a brilliant opportunity to fuse our digital innovation with their luxury ethos to build immersive, future-ready experiences.”

    On the other side of the table, Central Park was clear about what it wanted. “We needed a partner who gets luxury branding in a digital-first world,” said Central Park president of sales, marketing & CRM Ankush Kaul. “Icubeswire brought a vision that matched ours and the execution to back it up.”

    With this collaboration, Central Park aims to enhance the digital storytelling around its ‘concept living’ offerings in the NCR region, transforming the way affluent audiences engage with real estate. For Icubeswire, this win is another jewel in a fast-filling crown and proof that luxury doesn’t just need polish, it needs pixels.

  • Boom’s the word as Bumrah brings bubble swag back with Boomer gum

    Boom’s the word as Bumrah brings bubble swag back with Boomer gum

    MUMBAI: Blowing bubbles has never looked this badass. Mars Wrigley India’s Boomer is stepping up to the crease with a bold new campaign featuring pace ace Jasprit Bumrah and it’s all about popping confidence. In an era of filters and fitting in, Boomer wants Gen Z to know that sometimes all it takes to own the moment is a bit of gum and a whole lot of swag.

    Set against the backdrop of a high-energy cricket match, the TVC captures a charged moment where fans begin booing Bumrah as he fields at the boundary. Cool as ever, he pops in a Boomer, blows a bubble and just like that, the jeers turn into roars of admiration: “BOOOOOOO-MRAHH… BUMRAH!” The gum doesn’t just freshen up, it flips the script.

    “Boomer has always been at the forefront of India’s gum culture,” said Mars Wrigley chief marketing officer Nikhil Rao. “We’ve made bubble-blowing cool for generations. Now we’re reclaiming that swagger for Gen Z.”

    The campaign comes hot on the heels of the launch of Boomer Lollipops in Strawberry, Orange, and Watermelon, a flavourful twist that shows the brand isn’t afraid to venture beyond gum, as long as the fun stays intact.

    DDB Mudra Group CCO Rahul Mathew added, “Boomer is an iconic brand with an iconic chant. This was our chance to give both a new edge and who better to bring that than Bumrah? Or should I say Boom-rah.”

    With a playful punch of attitude and a bubble of nostalgia, Boomer’s latest move proves the brand still knows how to make noise in all the right ways.

  • Gen Z goes to work in style with Anushka Sen and Newme’s new line

    Gen Z goes to work in style with Anushka Sen and Newme’s new line

     MUMBAI: Officewear just got a Gen Z glow-up and it’s serving ambition with a side of attitude. Newme, the fashion-tech brand adored by Gen Z, has teamed up with actor and Gen Z style icon Anushka Sen to launch its first-ever co-designed collection WorkSsnIty. The 500-piece line is a bold step into the 9-to-5 world, tailored for the first-jobber, the side-hustler, and the caffeine-fuelled intern with a Pinterest board full of blazers.

    From structured co-ords and pastel-hued tailoring to oversized blazers and breezy elevated basics, WorksenIty is anything but your boss’s wardrobe. Designed for the young and the restless, the collection ditches dull formals for confidence-soaked fits that are equal parts chic and workplace-ready.

    “I’ve always admired Newme for celebrating Gen Z style,” said Anushka Sen, who stepped in as Creative CEO for this collection. “Workwear is an overlooked genre, and this is our way of saying bring your whole self to work, style and all.”

    Sen didn’t just lend her name, she co-created the collection from concept to final fittings, ensuring each piece reflects the real-world aesthetic of young professionals. Her influence is front and centre in the #Staysenatwork campaign, which features her in scenarios from coffee runs to client meetings all while looking like the main character.

    “WorksenIty is more than just clothes, it’s about self-expression at work,” said Newme co-founder and CEO Sumit Jasoria. “Gen Z is entering the workforce in huge numbers, and they’re bringing their individuality with them. With this collection, we’ve built a wardrobe that actually works for them.”

    The drop also signals Newme’s evolution. Founded in 2022, the brand has quickly built cult status with over 14 experience stores and a lightning-fast delivery model that drops 500 plus new styles weekly. By adding workwear to its mix, Newme is growing with its audience showing up for job interviews, boardrooms, and every power move in between.

    Exclusively available on the Newme app, website, and experience stores, WorksenIty proves one thing loud and clear Gen Z isn’t just dressing for the job they want. They’re dressing like they already own the place.

  • Burger King turns up the heat in Tirupati with new outlet on Air Bypass Road

    Burger King turns up the heat in Tirupati with new outlet on Air Bypass Road

    MUMBAI: Pilgrims in Tirupati just got a side of fries with their faith. Burger King® has officially flipped the switch on its first restaurant in the temple town, unveiling a swanky new outlet on Air Bypass Road. The launch marks the flame-grilled giant’s 113 store in south India, signalling its intent to serve more than just devotion in the spiritual capital.

    Burger King’s entry into Tirupati drew over 100 families to its vibrant launch event, featuring traditional ribbon-cutting, festive decor and a smorgasbord of family-friendly activities. But it wasn’t just the ambience that had the crowd cheering—the real star of the show was the menu.

    From the globally loved Whopper® in Veg, Chicken, and Mutton variants to regional flavour bombs like Chicken Tandoori and Makhani Burst, the outlet caters to a variety of cravings. The spread also features vegetarian mainstays such as the Crispy Veg and Hot ‘n’ Saucy. For sweet finales, guests can indulge in thick shakes, Choco Lava Cake or Sundaes, while sipping on barista-style brews like Hot Chocolate and Masala Chai from the Burger King Cafe.

    For those seeking culinary kicks, the Korean Range ups the ante. The Korean Spicy Chicken and Paneer Burgers, Korean Wings, and Korean Fries offer a bold twist that’s anything but mild. The brand continues to champion innovation and taste diversity.

    Blending tech with taste, the Tirupati outlet features Self-Ordering Kiosks, QR Code Table Ordering and Table Service to keep the queues at bay and the burgers flowing. With its digital-first philosophy, Burger King is also dangling tempting offers: Two veg burgers for Rs 79 and 2 chicken burgers for Rs 99, alongside app-exclusive deals for dine-in guests.

    Commenting on the new store, Burger King India CMO Kapil Grover said, “Tirupati is a significant location for us—not just for its cultural importance, but also for the vibrant community we’re excited to serve. With this launch, we bring Burger King’s signature taste and digital convenience to Tirupati, while staying true to our promise of quality, taste, and value”.

    He added, “Every new restaurant we open brings us closer to diverse communities across India. Our focus is to deliver a memorable guest experience through taste innovation, digital-first ordering, and exceptional value”.

    With its modern, family-friendly design and a flavour-packed menu, Burger King’s Tirupati debut delivers a wholesome bite of global appeal with local flavour.

  • Taapsee Pannu shares the Vogue Eyewear spotlight with Hailey Bieber

    Taapsee Pannu shares the Vogue Eyewear spotlight with Hailey Bieber

    MUMBAI: While Hailey Bieber struts the style game for Vogue Eyewear in the US, it’s Bollywood’s own Taapsee Pannu turning heads in India for the same brand—bringing a dose of fierce femininity and panache to the eyewear giant’s campaigns.

    The brand’s latest move pairs two women worlds apart, but equally influential. Hailey, the American It-girl, lends global glam with her co-designed collection, while Taapsee brings grit, grace, and a screen presence that commands attention. The “Keep Playing” campaign, fronted by Taapsee in India, is a visual treat that champions individuality and unapologetic self-expression—perfectly in sync with her reel and real-life persona.

    For Vogue Eyewear, this isn’t just casting—it’s curation. In a market brimming with aspirants, Taapsee’s selection reflects more than star power. It signals global relevance, the ability to connect across cultures, and a narrative of bold, modern Indian femininity.

    While comparisons with Hailey may be inevitable, this isn’t a face-off—it’s a fashion-forward celebration of two icons owning their corners of the globe. And for Taapsee, it’s another feather in a cap already brimming with critically-acclaimed roles and bold brand choices.

  • Clove Oral Care bites into the toothpaste game with dentist-designed launch

    Clove Oral Care bites into the toothpaste game with dentist-designed launch

    MUMBAI — India’s largest dental chain has something fresh to smile about. Clove Oral Care has officially taken the plunge into the fast-moving consumer goods aisle with its new line of clinically developed toothpastes and toothbrushes—crafted by dentists, backed by Dabur, and now live on Amazon, Flipkart, and cloveoralcare.com.

    This isn’t just another shiny smile promise. Armed with insights from over a decade of chair-side experience and a sharp focus on Indian oral health issues, Clove’s new range tackles real problems—think enamel erosion, dry mouth, sensitivity, and even the brushing battles of fussy kids.

    The star-studded lineup of pastes includes:

    .   Hydrate, India’s first dry-mouth toothpaste powered by Optaflow technology

    .   Revive, a remineralising formula that gets tooth enamel back on track

    .   Sensitive, with Potassium Nitrate for that “ouch!” moment

    .   Kidz, a fun, colour-changing fluoride blend that’s all play and protection

    .  Ultimate, the everyday all-rounder for healthy gums and stronger teeth

    German fragrance and sensory tech company Symrise adds flair to function with patented OptaFresh and taste-boosting innovation, turning brushing into a sensory ritual.

    On the brush front, Clove’s dentist-designed models come fitted with ultrasoft DuPont Tynex bristles, promising precision, plaque-fighting power, and long life—no wobbly heads or marketing fluff here.

    Clove Oral Car founder & CEO Amarinder Singh said, “We’ve been very deliberate in how we’ve priced this range. Oral care that is scientifically backed and professionally developed shouldn’t be restricted to niche markets or luxury price tags. By positioning our products in the mid-premium segment, we’re ensuring that high-quality, dentist-approved solutions are within reach for a much wider audience. It’s about delivering real value products that meet clinical standards yet remain practical for everyday use across Indian households.”

    The brand’s hybrid ‘product + service’ model ups the game further. Each purchase comes with a complimentary dental consultation, redeemable at any of Clove’s 600-plus clinics across 26 cities—making it the only oral care brand offering clinical backup with your brushing routine.

    Backed by Dabur’s innovation team and German materials, Clove’s bold new move may just rattle the toothpaste tube in a category long dominated by cosmetic claims. Call it the dental seal of approval—packaged.

  • AbhiBus joins Tamil Nadu Premier League 2025 as official bus booking partner

    AbhiBus joins Tamil Nadu Premier League 2025 as official bus booking partner

    MUMBAI: AbhiBus (ixigo’s bus business), has announced its association with the Tamil Nadu Premier League (TNPL) as the official bus booking partner for the 2025 season.

    The partnership features extensive AbhiBus branding across stadiums, deep integration on the league’s digital platforms, and a host of fan-focused initiatives aimed at enhancing the cricket experience. As the official travel partner, AbhiBus is not only supporting regional cricket but also revolutionising how fans travel, offering seamless, affordable, and convenient options so they can follow their favourite teams across Tamil Nadu and beyond with ease.

    Commenting on this, AbhiBus COO Rohit Sharma said, “We’re thrilled to partner with TNPL 2025 and be at the heart of Tamil Nadu’s cricketing celebrations. Presenting the Orange Cap to the tournament’s top run-scorer is not just a proud moment – it’s a reflection of our belief in rewarding excellence, both on and off the field. With AbhiBus, fans get more than just a ride, they get a hassle-free travel experience that keeps them close to the action, the teams they support, and the game they love.”

    TNPL spokesperson R. I Palani added, “We are excited to welcome AbhiBus into the TNPL family. This partnership adds value to the league by offering greater convenience to our fans. With AbhiBus on board, planning travel around matches becomes smoother, and their presence – from stadium LED displays to digital engagement – will further enrich the TNPL experience.”

  • Kryptonic sound: JBL and Superman turn up the volume on fandom

    Kryptonic sound: JBL and Superman turn up the volume on fandom

    MUMBAI: Who needs a cape when you’ve got Dolby Atmos? JBL is making super soundwaves this July, teaming up with Warner Bros. Discovery Global Consumer Products India for a blockbuster collaboration celebrating the big-screen return of Superman James Gunn’s much-anticipated take on the Man of Steel, flying into theatres on July 11. The partnership launches a thumping 360-degree campaign, The Sound of Greatness, featuring JBL’s premium Live Series Headphones, True Wireless earbuds, and Soundbars all tuned to deliver audio worthy of Krypton.

    Fans can step into Superman-themed Experience Zones across 2,000 retail outlets in India, where JBL’s soundbars powered by Dolby Atmos and MultiBeam tech elevate the trailer into a front-row seat for a cinematic sonic boom. These immersive setups are more than product demos, they’re audio adventures.

    But the retail show isn’t just ear candy, it’s interactive. A customer engagement programme allows fans to earn points and win both premium JBL products and exclusive Superman merchandise. Meanwhile, a unified visual identity across offline and online channels ensures co-branded point-of-sale displays, merchandise, and campaign creatives reinforce the “Superman-meets-sound” buzz at every touchpoint.

    The sonic superheroics spill onto social media with #TheSoundOfGreatness, inviting users to share why their favourite JBL product packs a punch. Whether it’s the bass, design, or overall vibe, select fans will win movie tickets to catch Superman in theatres surround sound included.

    “JBL is synonymous with powerful audio that inspires through sound,” said Warner Bros. Discovery Global Consumer Products Group vice president for APAC Vikram Sharma. “We’re thrilled for fans to experience this high-octane crossover of two legendary brands.”

    Harman India vice president of lifestyle Vikram Kher added, “Both JBL and Superman have decades-long legacies in creating joy, emotion, and cultural impact. This isn’t just marketing, it’s a movement in entertainment.”

    The collaboration doesn’t just boost product visibility, it fuses pop culture, tech, and retail into one seamless super-experience. As DC Studios and Warner Bros. Pictures bring Superman back into orbit, JBL is proving that in the battle for greatness, sound is a superpower all its own.

    So this July, whether you’re watching Clark Kent take flight or just vibing to your playlist JBL’s got your back (and your ears).