ITV

Category: Brands

  • Aayush Wellness launches Brain Fuel to combat cognitive decline

    Aayush Wellness launches Brain Fuel to combat cognitive decline

    NEW DELHI: Aayush Wellness Ltd has expanded its nutraceutical portfolio with the launch of Brain Fuel Capsules, a new product designed to enhance cognitive function, memory, and mental clarity. This move addresses a growing concern: the silent epidemic of cognitive strain affecting millions, including students, professionals, and the elderly, often before the age of 40.

    The company highlights factors like digital dependency, poor sleep, multitasking, nutritional imbalances, and chronic stress as major contributors to declining mental acuity. Global health estimates suggest over one in four adults exhibit signs of cognitive strain prematurely.

    Brain Fuel Capsules feature a synergistic blend of traditional herbs: brahmi (Bacopa Monnieri) for memory and learning; ashwagandha (Withania Somnifera) to reduce stress and improve concentration; ginkgo biloba for brain circulation and alertness; turmeric extract (Curcuma Longa – curcumin) for antioxidant benefits; and gotu kola (Centella Asiatica) to revitalise the nervous system and boost mental clarity.

    Aayush Wellness managing director Naveena Kumar stated, ” We believe that true wellness starts from within, and brain health is central to overall well-being. With the launch of Brain Fuel capsules, we are offering a time-tested solution to one of the most pressing challenges of our generation — cognitive fatigue driven by modern lifestyles. This herbal formulation supports long-term mental clarity without the side effects of synthetic alternatives.” 

    Following the successful introductions of Sleep Gummies and Beauty Gummies, this launch aligns with Aayush Wellness’s strategy to capitalise on India’s burgeoning $18bn nutraceutical industry, which is expanding at a compound annual growth rate (CAGR) of over 15 per cent. The brain health segment, particularly herbal and natural solutions, is projected to be among the fastest-growing verticals, with a CAGR of 14.78 per cent, fuelled by increased mental health awareness, academic and work-related stress, and an ageing population.

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  • Indian brands turn heads and hearts at Kantar’s ad-effectiveness awards

    Indian brands turn heads and hearts at Kantar’s ad-effectiveness awards

    MUMBAI: Culture met creativity head-on, and Indian brands walked away with the spoils. Danone, Hindustan Unilever, Haleon and Godrej Consumer Products were among the big winners at Kantar India’s Creative Effectiveness Awards, which celebrated five years of ads that hit both hearts and wallets.

    With more than 1,350 Indian creatives tested in 2024—out of 12,000 globally—the winners were chosen not by agency suits, but by the toughest (and truest) critics: everyday consumers. Think festival rituals, everyday mishaps, Bollywood throwbacks and even snarky political satire. The kind of stuff that makes you nod, laugh or text your mum.

    HUL took home the crown across TV and digital. Meanwhile, Godrej Fab tickled funny bones with its satirical punch, Pond’s struck a Bollywood chord, and Nihar shaved off grooming clichés with flair.

    To mark the fifth anniversary of the awards, Kantar unveiled a snappy new mantra—distilled from half a decade of tracking India’s most powerful campaigns. Turns out, the most effective ads haven’t lost the plot: culture still sells, and creativity still seals the deal.

    The report’s insights are as spicy as a masala chai:

    ●    Culture is comfort food: Great Indian ads are like dal—with a creative tadka. They’re emotional, familiar, and loaded with meaning.

    ●    Tiny moments, big memories: It’s not grand gestures but the small stuff—rainy train stations, puja rituals, awkward family dinners—that truly lands.

    ●    Multilingual magic: Language may vary, but emotion doesn’t. The most effective brands ditched the Hindi-only formula for regionally rooted storytelling.

    ●    Execution eats strategy for breakfast: Music, humour, idioms, casting—get them right, and you’ve got a winner.

    Influencer-driven content, says Kantar, isn’t just noise—it holds eyeballs 2.2 times longer than standard ads, and delivers a 58 per cent average salience score. That’s gold in today’s skip-happy world.

    In India, you don’t invent culture—you tune into it, add some flavour, and serve it up with feeling. That’s how brands go from ads to icons.

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  • Hero MotoCorp revs up EV ambitions with new chief

    Hero MotoCorp revs up EV ambitions with new chief

    NEW DELHI: Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has announced a significant leadership reshuffle, bringing in new talent to accelerate its push into sustainable, future-ready mobility. On 10 July 2025, the company appointed Kausalya Nandakumar as chief business officer for its emerging mobility business unit. She will report directly to  Pawan Munjal, the executive chairman, and will be tasked with shaping the strategic direction and growth of Vida, Hero MotoCorp’s electric vehicle brand.

    Nandakumar brings nearly two decades of leadership acumen from the automotive, electric mobility, and digital innovation sectors. Her appointment underscores Hero MotoCorp’s commitment to pioneering new technologies and growth platforms. She joins Hero MotoCorp after an illustrious 18-year tenure with the Mahindra Group, where she played a pivotal role in building and scaling new ventures.

    Most recently, as chief operating officer of Mahindra Electric Automobile, she spearheaded the operational readiness and market entry strategy for the company’s electric SUV business, valued at $9.8 billion. Her extensive career also includes heading business transformation for Mahindra’s farm division and leading Glyd, Mahindra’s electric shared mobility business. Notably, she conceived and built SmartShift, one of India’s pioneering digital logistics platforms, transforming it into a multimillion-dollar enterprise.

    This strategic appointment coincides with the departure of Swadesh Srivastava, who is stepping down due to health reasons. Srivastava will work closely with Nandakumar in the coming weeks to ensure a seamless handover. The company expressed its gratitude for his contributions and extended best wishes.

    Nandakumar’s academic credentials include a master’s in business administration (marketing) from Narsee Monjee Institute of Management Studies, Mumbai, and a bachelor’s degree in electronics & instrumentation engineering from Mumbai University. 

    She has further refined her leadership skills through programmes at prestigious institutions such as Harvard Business School.. Her background and expertise are set to reinforce Hero MotoCorp’s ambition to lead the next era of mobility, delivering innovation with impact and driving sustainable growth.

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  • Hindustan Unilever appoints Priya Nair as new CEO & MD

    Hindustan Unilever appoints Priya Nair as new CEO & MD

    Mumbai: Hindustan Unilever Limited (HUL) has announced the appointment of Priya Nair as its new chief executive officer & managing director, effective 1 August 2025. She will also join the HUL board and remain a member of the Unilever Leadership Executive.

    Nair brings nearly 30 years of experience with Unilever, having held various sales and marketing roles across home care, beauty & wellbeing, and personal care. Her previous roles include executive director, home care, HUL (2014-2020), executive director, beauty & personal care, HUL (2020-2022), and global chief marketing officer, beauty & wellbeing at Unilever. Since 2023, she has served as president of beauty & wellbeing, one of Unilever’s fastest-growing divisions.. She is credited with consistently delivering business transformation through brand building, premiumisation, digital commerce, and purpose-led innovation.

    Rohit Jawa will step down as CEO and MD on 31 July 2025, to pursue new personal and professional endeavours.  Jawa assumed the role in 2023, and during his tenure of over two years, HUL achieved volume-led competitive growth. He also introduced the ‘aspire’ strategy, aimed at transforming the portfolio and channels towards high-growth demand spaces. HUL chairman Nitin Paranjpe thanked  Jawa for his leadership in navigating challenging market conditions and strengthening the company’s foundations.

    The appointment of Nair is subject to shareholder and other necessary statutory approvals. The board meeting to approve these changes commenced at 5:30 pm IST and concluded at 6:25 pm IST on Thursday, 10 July 2025.

  • OPPO India launches second edition of LUMO photography awards

    OPPO India launches second edition of LUMO photography awards

    MUMBAI: Oppo India is back with its click-worthy competition — the second edition of the ‘Photography Awards’ powered by Lumo, a rebranded version of the company’s “Imagine IF” platform. And this year, things just got culturally cooler with a brand-new category: ‘Super Culture Moment’, in collaboration with Discovery Channel.

    Under the theme ‘Super Every Moment’, the contest calls on budding photographers to capture life’s everyday brilliance through the lens of an Oppo smartphone. From street snaps to cultural moments, the awards aim to blend storytelling with shutter speed, powered by Oppo’s cutting-edge imaging tech.

    Oppo India head of product & digital marketing Sushant Vashistha said, “Lumo is our ode to creativity — a platform where every image tells a story, and every story becomes a moment of magic. The first edition, Imagine iF, received thousands of stunning submissions from across India. It laid the foundation for this year’s competition, powered by Lumo. This season, we aim to celebrate not just the outcome but the creative journey behind every powerful visual, powered by Oppo’s imaging technology.”

    Joining the jury bench are Joseph Radhik, ace wedding photographer, and Vikram Channa, vice president of Warner Bros. Discovery, ensuring every frame is judged with both artistic depth and cultural nuance.

    Nine categories including Super Snap, Youth, Me, Live, Vibe, Story, Connection, Environs and the newly added Culture, offer participants plenty of room to play. Round 1 will shortlist 50 finalists, who’ll then go head-to-head in Round 2 using the Oppo Find X8 Pro for a real-world creative challenge.

    Following seven lakh entries globally in 2023 and 34,000 entries from India in 2024, the 2025 edition is shaping up to be a blockbuster. Entries are now open for Indian citizens aged 18 and above. All you need is a keen eye, a great story, and an Oppo in hand. Visit lumo.oppo.com/in to get in the frame.

  • Asian Paints taps Telugu TV glam for latest shade guide ‘Gruhashobha’

    Asian Paints taps Telugu TV glam for latest shade guide ‘Gruhashobha’

    MUMBAI: Asian Paints is adding a stroke of serial-style flair to your home with its latest launch, Tractor Emulsion Gruhashobha – a region-specific colour guide inspired by the vibrant sets of hit Telugu TV serials. In a bold crossover between décor and daily drama, the brand has teamed up with Star Maa to turn the look and feel of shows like Karthika Deepam 2, Gunde Ninda Gudi Gantalu, and Intinti Ramayanam into real-world inspiration for home interiors.

    With leading ladies Deepa, Meena and Avani as visual muses, played by fan favourites Premi Vishwanath, Amulya Gowda, and Pallavi Ramisetty. The guide taps into the cultural pulse of Andhra Pradesh and Telangana, where television isn’t just watched, it’s lived.

    The trio of serials already reaches 55 million viewers, covering 62 per cent of monthly audience reach across the Telugu-speaking belt via Star Maa and JioCinema. Riding that emotional connection, Gruhashobha transforms on-screen aesthetics into a curated guide of 65 colour combos, complete with room-specific stencils, styling tips, and visual mockups, all built around Asian Paints’ Tractor Emulsion.

    Known for its anti-fade finish, budget-friendly pricing, and four-year warranty, Tractor Emulsion is a go-to choice for middle-class households and now, it comes wrapped in serial-style stardust. From glossy staircases to pastel bedrooms seen on-screen, the colour guide lets consumers visualise the same in their own homes, adding a cinematic twist to everyday design.

    With over 2,000 shades, Tractor Emulsion already offers scale, but Gruhashobha turns that into something intimate, familiar, and hyperlocal. This launch is yet another masterstroke in Asian Paints’ eight-decade-long journey of blending consumer insight with cultural connection proving once again that India’s favourite colour palette often begins with what’s playing on screen.

  • Pride of Cows campaign urges consumers to question their milk source

    Pride of Cows campaign urges consumers to question their milk source

    MUMBAI: When was the last time you questioned what’s really in your morning glass of milk? Pride of Cows wants you to ask loudly, publicly, and with purpose. In a bold moo-ve to reshape how Indians think about their daily dairy, Pride of Cows has launched a high-impact phase of its campaign “What’s the Source of Your Milk?”, roping in Faye D’Souza, Jatin Sapru, and Kamiya Jani to stir the conversation.

    At a time when food labels are slicker than the supply chains behind them, the brand is doubling down on radical transparency. Unlike most dairy players that rely on fragmented third-party networks, Pride of Cows sources milk exclusively from its own state-of-the-art farm near Pune. Here, over 5,000 cows are raised with global best practices, and milk is extracted through a fully automated, contactless system then delivered straight to consumers via a direct cold-chain, ensuring zero human touch from udder to doorstep.

    To take this message of traceability to the mainstream, Pride of Cows has tapped credible and familiar voices across media. Faye D’Souza, known for her no-nonsense journalism, lends gravitas to the campaign’s call for consumer awareness. Jatin Sapru, the ever-affable face of Indian sports broadcasting, adds relatability for modern families. Meanwhile, Curly Tales’ Kamiya Jani amplifies the brand’s journey through snackable content that blends storytelling with behind-the-scenes glimpses of farm life.

    “Consumers today want to know more than just what’s in their milk, they want to know where it comes from,” said Parag Milk Foods Ltd executive director Akshali Shah. “This campaign is about restoring trust in a category that’s long been clouded in mystery.”

    Backed by a 360-degree media rollout including print, digital, influencer collaborations, and immersive content, the campaign cuts through the clutter with one bold question: Are you drinking milk, or just marketing?

    With over 20,000 plus testimonials, a loyal premium consumer base, and growing urban curiosity around clean eating, Pride of Cows isn’t just selling milk, it’s bottling a belief system.

    In a world obsessed with food trends, this is a back-to-basics call to clarity. Because sometimes, asking where your milk comes from might just be the most nourishing question of all.

  • Runwal turns Worli gallery into immersive showcase of art and architecture

    Runwal turns Worli gallery into immersive showcase of art and architecture

    MUMBAI: If home is where the art is, then Runwal Raaya in Worli just became Mumbai’s newest masterpiece in motion. In a stunning blend of real estate and artistic expression, Runwal Realty, in collaboration with Tao Art Gallery, hosted The Voracious Visual, a one-of-a-kind art showcase that transformed the sales gallery of Runwal Raaya into a living, breathing exhibition of creativity. Held at the brand’s landmark 4-acre development in Worli, the event celebrated the meeting point of timeless architecture and contemporary Indian art.

    Staying true to its philosophy of “Building for Generations to Come,” Runwal used the space not just to sell homes but to spark emotion. Curated by Urvi Kothari of Tao Art Gallery, the show featured thought-provoking works by artists such as Jaideep Mehrotra, Kalpana Shah, Viraj Khanna, Hitesh Gilder, and more all displayed in dialogue with the building’s striking spatial design.

    With each canvas thoughtfully placed to echo and contrast with the environment, the evening invited guests to experience more than just form and structure, it was about feeling and storytelling. From layered textures to bold strokes, the event blurred the boundaries between gallery and home, between lifestyle and legacy.

    Adding sparkle to the affair, actor and art enthusiast Neha Dhupia attended alongside her husband Angad Bedi, lending the evening a dash of star power and charm.

    “For us, great homes and great art serve the same purpose: to inspire, to endure, and to elevate,” said Runwal Realty managing director Sandeep Runwal. “This partnership was about showcasing how deeply design and emotion are interwoven.”

    Tao creative director Sanjana Shah echoed the sentiment: “Art in intimate spaces like homes isn’t just décor, it’s identity. Our aim is to make more people see that real estate and art aren’t separate worlds; they’re deeply intertwined.”

    The evening closed with artist interactions and design conversations, a rare convergence of stakeholders from real estate, fine art, and lifestyle, all aligned in a singular vision that homes should be more than built structures; they should be galleries of lived experience.

    In a city of square footage and skyline wars, The Voracious Visual offered something richer: a glimpse into what happens when heart, heritage, and high design come together under one roof.

  • Bajaj revs up the streetfighter game with 2025 Pulsar NS400Z upgrade

    Bajaj revs up the streetfighter game with 2025 Pulsar NS400Z upgrade

    MUMBAI: Bajaj Auto has dropped the clutch — literally — with the all-new 2025 Pulsar NS400Z, a fire-breathing upgrade to its flagship streetfighter, now packing 43 PS of pure punch, a segment-first quick-shifter, and plenty of new muscle to burn rubber and expectations.

    Priced at Rs 1,92,328 (ex-showroom Delhi), the refreshed NS400Z builds on the momentum of 20,000 units sold since its debut last year, evolving into a leaner, meaner ride sculpted by user feedback and track-inspired engineering.

    What’s new under the hood?

    . Power bumped from 40 PS to 43 PS, thanks to reworked cam timings, intake ducts, and a new forged piston that improves thermal stability and durability.

    .  Acceleration amped up — 0-60 kmph in just 2.7 seconds (down from 3.2), and 0-100 in 6.4 seconds, with a top speed of 157 kmph.

    .   Heat management is sorted via redesigned radiator cowls that blow hot air away from your legs.

    .   Radial tyres front and rear, including a beefier 150-section at the back for better grip and feedback.

    .   Sintered front brake pads for sharper stopping power.

    The bike continues to flaunt its premium street creds with:

    .  43 mm USD forks in Champagne Gold,

    .  LED projector headlamps,

    .   A fully digital LCD console with Bluetooth, music controls, turn-by-turn nav, lap timer, and traction control,

    .  Plus, four ride modes: rain, road, off-road, and sports.

    With this update, Bajaj Auto isn’t just selling a motorcycle — it’s selling a mood. And that mood is fast, fierce, and futuristic.

  • Badshah’s Badboy Pizza slips into India’s QSR scene with a bold, desi twist

    Badshah’s Badboy Pizza slips into India’s QSR scene with a bold, desi twist

    MUMBAI:  Critically acclaimed rapper, singer-songwriter and serial entrepreneur Badshah has fired up the ovens and stormed into India’s booming quick service restaurant (QSR) sector with Badboy Pizza—a mass-premium pizza chain that promises bold flavours, slick branding, and a desi-meets-global attitude.

    The artist, whose real name is Aditya Prateek Singh Sisodia, has teamed up with Ghost Kitchens India, one of the country’s largest cloud kitchen players led by serial founder Karan Tanna, to build what the duo claim will be “the most exciting QSR launch of the decade.”

    Ahead of the opening, the internet was set ablaze with a cheeky viral campaign featuring Badshah being slapped—by a pizza. The stunt, designed to juice the brand’s tagline ‘pizza that slaps,’ racked up over eight million views across platforms and turbocharged buzz around the brand’s launch.

    Badboy Pizza is now live with a flagship boutique outlet in Andheri, Mumbai, and is eyeing a footprint of 50 locations across India’s top five metros in the next three years. Built as a hybrid format of dine-in and delivery kitchens, the brand is chasing an ambitious Rs150 crore annual recurring revenue (ARR) target. The average bill: Rs 400 per person.

    At the heart of the venture is a 50-item cosmopolitan menu that fuses global favourites with desi swagger—from Truffle Cacio-e-Pepe and Korean Spice to Tandoori Tikka and Chicken Keemalal. There’s even a cinematic special called the Pushpa Pizza, spicy enough to match its namesake’s fire.

    Says Badshah: “Badboy Pizza is an extension of my personality — rooted, bold and real and this launch is special since I’ve always dreamt of having my own pizza chain! Drawing upon diverse culinary experiences from my travels over the years, my vision was to forge a brand that embodies international quality while resonating deeply with homegrown appeal. Partnering with Karan Tanna and Ghost Kitchens ensures we’re building not just a brand, but a truly world class and accessible culinary experience.”

    The crust, however, is the true hero. Made with Italian flour and cold fermented for 48 hours, it promises that elusive combo of crispy outside and fluffy inside—a far cry from the usual QSR fare.

    And the brand doesn’t stop at pizza. The menu includes garlic bread with butter chicken, spaghetti in bread bowls, flamboyant desserts like Fried Oreos with sea salt dark chocolate, and madcap sundaes in flavours such as Banaras Paan and Guava Masala.

    The brand identity? Loud, rebellious and proudly Indie-an. Badboy Pizza’s packaging mimics smuggled contraband—zesty lime and purple boxes emblazoned with bold typography and the playful wink of Jugnu, the mischievous mascot who glows when things get bold. The boxes double up as collectible street-art souvenirs—because why should a pizza box be boring?

    For Ghost Kitchens, the tie-up is a strategic masterstroke. Already home to brands like Starboy Pizza and Speak Burgers by Vicky Ratnani, the cloud-first company processes over 1.2 lakh orders monthly and is scaling fast after a $5 million Series A raise in 2024.

    Tanna said, “Badboy Pizza is poised to be the most exciting QSR launch of the decade. The brand reimagines what scalable QSRs of the future will look like. Badshah’s ability to shape trends and influence youth culture gives this brand an unmatched edge. Together, we’re building the future of QSR experiences in India.”

    India’s QSR market is surging—from $85.19 billion in 2025 to a projected $139.75 billion by 2030, growing at a CAGR of 10.41 per cent, according to a press release issued by the company. The pizza segment alone is forecast to more than double to $11.8 billion by 2033.

    With the hype machine firing on all cylinders, a menu that dares to be different, and cultural cues baked into every bite, Badboy Pizza isn’t just selling food. It’s building a movement.

    And yes—this pizza really slaps.