ITV

Category: Brands

  • Titan’s Q3-2014 higher q-o-q advertising spend helps improve income

    Titan’s Q3-2014 higher q-o-q advertising spend helps improve income

    BENGALURU: India’s largest specialty retailer, Titan Company (Titan), formerly known as Titan Industries, reported a 25.11 per cent increase in ad spends to Rs 118.04 crore in Q3-2014 as compared to the Rs 94.35 crore during the immediate trailing quarter that resulted in a 15.74 per cent jump in operating income to Rs 2650.46 crore as compared to the Rs 2290.02 crore in Q2-2014.

     

    Titan has three revenue segments – watches with five major brands – Titan, Xylus, Nebula, Sonata and Fastrack; Jewellery (the largest segment in terms of revenue and consequently profits) with Tanishq, Zoya, Gold Plus from Tata, Mia and Fq teen diamonds; and ‘Others’ that include eyewear under the Titan EYE+ brand, apparel and eyewear also under Fastrack brand and precision engineering among others.

     

    Facing a slowdown in the economy along with inflation resulted in weak consumer demand. Titan says that its jewellery segment witnessed a sharp decline in demand. The other factors that affected the jewellery segment’s performance included: average gold price during the quarter was 10 per cent lower than previous year level; RBI’s ban on gold-on-lease facility continues even today; Issues with gold supply in the market persist – premium on gold was above 10 per cent of gold rate in the quarter; Sale of gold coins was discontinued to help the government’s efforts to reduce CAD.

     

    During the nine month period that ended December 31, 2013, Titan’s ad spend was up by 2.13 per cent at Rs 317.06 crore as compared to the Rs 310.46 crore during the corresponding period of last year. Operating revenue for the current nine month period was 8.26 per cent higher at Rs 8028.77 crore as compared to the Rs 7415.92 crore during the corresponding period of last year. Titan had spent Rs 377.09 crore during FY2013.

     

    However, the company’s Q3-2014 operating revenue was 13.64 per cent lower than the Rs 2962.89 crore in Q3-2013. PAT for Q3-2014 at Rs 165.57 crore too was 11.29 per cent lower than the Rs 186.65 crore in Q2-2014 and lower by 18.81 per cent than the Rs 203.92 crore during the corresponding quarter of last year. Its nine month PAT for the current period at Rs 534.70 crore was 1.2 per cent lower than the Rs 540.21 crore during the corresponding period of last year.

     

    Let us look at the percentages of total revenues spent towards advertising by Titan…

     

    Last fiscal (FY2013) Titan spent Rs 377.09 crore or 3.73 per cent of its total revenue of Rs 10112.67 crore.

     

    During the nine month period in the current fiscal, Titan’s ad spend was 3.91 per cent of total revenue of Rs 8112.41 crore, while during the nine month period of the previous fiscal, its ad spend was 4.14 per cent of revenue of Rs 7415.92 crore.

     

    During Q3-2014, Titan spent 4.41 per cent of its total revenue of Rs 2675.77 crore; in Q2-2014, ad spend was 4.05 per cent of total revenue of Rs 2328.97 crore, while in Q3-2013 it spent 3.6 per cent of total revenue of Rs 3017.8 crore.

     

    The watch segment revenue during Q3-2014 at Rs 455.58 crore grew by 2.97 per cent as compared to the Rs 442.36 crore during the immediate trailing quarter and 7.54 per cent more than the Rs 423.53 crore in Q3-2013. The result from this segment at Rs 51.3 crore was 10.49 per cent more than the Rs 46.43 crore from Q2-2014 and 0.29 per cent more than the Rs 51.15 crore in Q3-2013.

     

    Titan’s jewellery segment had revenue of Rs 2126.67 crore for Q3-2014 which was 18.28 per cent higher than the Rs 1798.07 crore in Q2-2014, but 15.45 per cent lower than the Rs 2515.24 crore in Q3-2013. Its result for Q3-2014 at Rs 216.9 crore was 9.96 per cent lower than the Rs 240.89 crore in Q2-2014 and 12.03 per cent lower than the Rs 246.57 crore in Q3-2013.

     

    The ‘Others’ segment of the brand reported revenue of Rs 116.52 crore during Q3-2014 which was 2.15 per cent more than the Rs 114.07 crore in Q2-2014 and 18.58 per cent more than the Rs 98.26 crore in Q3-2013. This segment returned a loss of Rs (-1.68) crore in Q3-2014; loss of Rs (-0.25) crore is Q2-2014 and a profit of Rs 1.7 crore during Q3-2013.

     

    Click here for full report

  • Tata Chemicals to kick start ‘Swach Silver RO’ campaign in Feb in Karnataka, West Bengal

    Tata Chemicals to kick start ‘Swach Silver RO’ campaign in Feb in Karnataka, West Bengal

    BENGALURU: Tata Chemicals announced the pilot launch of its Silver RO purifiers range in Karnataka and West Bengal today. Depending upon the acceptance of its products, the company plans to complete the all-India roll-out over the next two months.

     

    It is working with its media buying agency – Lodestar – to launch a Swach Silver campaign in early February across regional television, metro branding in Bengaluru and Kolkata, car branding, outdoor and banners and radio jingles, revealed company sources.

     

    At the launch of two models of RO water purifiers, the company showcased a 15 second TVC created by Draft FCB Ulka in Hindi. “There will be two more TVCs’ on similar lines and will run in Kannada and Bangla in the respective states. Once the pan-India roll-out is complete, we will have it in nine languages,” revealed Tata Chemicals Head of Water Purifier Business & Strategy Consumer Products Business Parag Gadre while talking to indiantelevision.com . “We are working on a media plan with Lodestar and expect to have the campaign on by the second week of February in these two markets,” informed Gadre further.

     

    Eyeing an 8-10 per cent market share of the organised RO and UV water purifiers market over the next few years that the company estimates as around Rs 2,600 crore, Tata Chemicals will spend around 20 to 25 per cent of revenue towards mass media communications say industry sources. Over the next 12 to 15 months, the company should cross revenue of Rs 50 to 60 crore, and hence its ad budgets would be in the range of Rs 10-15 crore until the end of the next fiscal in March 2015.

     

    Overall, Tata Chemicals estimates the size of the RO, UV, gravity and other types of water purifier market in the country as Rs 3,500 crore per annum that is growing at a CAGR of 22 per cent. In terms of number of units, Tata Chemicals pegs the current size as about 85 lakh units, of which the RO and UV water purifiers’ market size (that includes four or five national level players and many local and regional players) would be about 14 lakh units. National level players contribute to about 8.5 to 9 lakh units, and Tata Chemicals is eyeing an 8 per cent market share of this segment.

  • Colgate ups ad spend by 22 per cent during Q3-2014

    Colgate ups ad spend by 22 per cent during Q3-2014

    BENGALURU: Consumer products major and one of the largest advertisers in its segment in the country, Colgate-Palmolive (India) spent 21.64 per cent more towards advertising expense during Q3-2014 at Rs 121.46 crore as compared to the Rs 99.85 crore during the corresponding quarter of last year. Also, its Q3-2014 ad spend was 1.67 per cent higher than the Rs 119.47 crore during the immediate trailing quarter.

     

    During the nine month period ended December 31, 2013, Colgate spent Rs 343.32 crore towards advertising. This ad spend was 25.99 per cent higher than the Rs 272.49 crore the company spent during the corresponding nine month period of last fiscal. During FY 2013, the company spent Rs 354.59 crore towards advertising.

     

    Colgate’s revenue for Q3-2014 at Rs 891.11 crore was 13.7 per cent higher than the Rs 783.77 crore during Q3-2013, but 1.07 per cent lower than the Rs 900.73 crore during the immediate preceding quarter. Revenue during the nine month period ended December 31, 2013 at Rs 2651.53 crore was 13.69 per cent more than the Rs 232.28 crore during the corresponding period of last year. Colgate’s revenue for FY 2013 was Rs 3163.81 crore.

     

    Ad spends as percentage of total revenue during the various periods were: 13.63 per cent in Q3-2014; 12.74 per cent in Q3-2013; 13.26 per cent in Q2-2014; 12.95 per cent for the nine month period ended December 31, 2013; 11.68 per cent for the nine month period ended December 31, 2012 and 11.21 per cent of the total revenue during FY 2013.

     

    Colgate’s PAT for Q3-2014 at Rs 112.83 crore was 1.6 per cent higher than the Rs 111.05 crore during Q3-2013 and 3.02 per cent higher than the Rs 109.52 crore during Q2-2014. Colgate had paid a First Interim Dividend of Rs 122.39 crore (Rs 9 per share having face value of Re 1) in November 2013 and Second Interim Dividend of Rs 122.39 crore (Rs 9 per share having face value of Re 1) in December 2013.

     

    Some of Colgate’s major brands include its oral care brand Colgate; personal care brand Palmolive and household care brand Axion.

  • Toshiba India celebrates cricketing legend Sachin Tendulkar

    Toshiba India celebrates cricketing legend Sachin Tendulkar

    MUMBAI: Well, it’s been sometime that the Indian cricketing legend retired from the international format of the sport, but not just his brand value but even his charm among his fans remains the same. That seems to be the reason for electronic manufacturer Toshiba India that it has brought an initiative to connect with Tendulkar for whom it has been few months to have retired from all the international formats of cricket.

     

    Toshiba India announced the ‘WeAreSachin’ – a consumer initiative to celebrate Sachin’s unprecedented contribution to the world-cricket. This initiative will give fans a chance to be a part of one of the largest ‘fan mosaics’ tailor-made for Sachin Tendulkar. Five lucky winners will also get a chance to meet the God of Cricket in person.

     

    ‘WeAreSachin’ – is a three-week long activity, which will continue till February 15, 2014. Fans from across the country can participate in the activity to be a part of the magnificent fan mosaic of Sachin Tendulkar which will be created by famous artist Viveek Sharma – an artist awarded with the Maharashtra State Award for Artistic Excellence in 1994.

     

    To participate in the campaign, one needs to log in to http://bit.ly/wearesachin and upload his/her picture for the fan mosaic. Alternately, users can also participate directly through their Facebook account, by simply liking the Toshiba IndiaFacebook page and allowing Toshiba India to their profile picture for the mosaic. 

     

    Talking about the campaign, Toshiba India Country Head-DS Division Sanjay Warke, commented, “Toshiba has already established itself as a Thought Leader and front runner with the launch of World’s first Cricket TV co-created with Sachin under its ‘Cricket Series’. This initiative is yet another attempt by Toshiba to bring its consumers and cricket fans closer to the game and it’s most iconic player. ‘WeAreSachin’ is our way of paying tribute to the living cricketing legend, Sachin Tendulkar. Our aim is to give the fans a chance to meet their idol Sachin Tendulkar and we invite fans to participate and be a part of one of the largest fan mosaics which will be remembered for generations to come.”

  • HUL y-o-y ad spends up by 13 per cent, down q-o-q by 2.6 per cent in Q3-2014

    HUL y-o-y ad spends up by 13 per cent, down q-o-q by 2.6 per cent in Q3-2014

    BENGALURU: Indian FMCG major Hindustan Unilever Limited spent 13 per cent more in Q3-2014 towards advertising and marketing at Rs.929.46 crore as compared to the Rs.822.16 crore during Q3-2013, but 2.57 per cent lower than the Rs.954.02 crore for Q2-2014.

     

    During the nine month period ended December 31, 2013 (y-t-d), the company spent Rs. 2773.26 crore, 15.04 per cent more than the corresponding period during the last year. During FY2013, HUL spent Rs.3231.88 crore towards advertising and marketing during FY2013.

     

    Overall, the FMCG giant saw standalone revenue during Q3-2014 increase by 9.39 per cent to Rs.7037.78 crore from the Rs.6433.69 crore during the corresponding quarter of last year and increase by 4.31 per cent from the Rs.6747.20 crore during the immediate trailing quarter.

     

    Its nine month revenue to December 31, 2013 increased by 8.67 per cent to Rs.20472.47 crore from Rs.18839.25 crore during the nine month period ended December 31, 2012. HUL had revenue of Rs.25206.38 crore during FY2013.

     

    Based on this advertising and marketing  spends percentage with respect to revenue during Q3-2014 was 13.21 per cent, in Q3-2013 it was 12.78 per cent and in the immediate preceding quarter it was 14.14 per cent.

     

    The corresponding advertising and marketing spends percentage of overall standalone revenue was slightly higher at 13.55 per cent during the nine month period ended 31 December 2013 at Rs.2773.26 crore as compared to the 12.8 per cent (Rs.2410.75 crore) during the corresponding period of last year. During FY2013, the percentage of standalone revenue that the company spent towards marketing and advertising was 12.82 or Rs.3231.88 crore.

     

    HUL’s PAT jumped by 22.02 per cent to Rs.1062.31 crore during Q3-2014 from Rs.871.36 crore in Q3-2013 and was up by b16.26 per cent from the Rs.913.80 crore during Q2-2014. PAT for the nine month period of FY 2014 at Rs.2995.36 crore was lower by a little less than half a per cent as compared to the Rs.3009.47 crore during the corresponding period of last year. HUL’s PAT for FY2013 was Rs.3796.67 crore.

     

    The company reported healthy performance and growth in most of the segments it operates in. Here is a reproduction of a part of the company’s press release.

     

    Soaps and Detergents deliver a healthy performance

     

     Skin Cleansing delivered another quarter of volume led growth. The category performance was driven by Dove, Pears, Lifebuoy and Breeze. Pears was relaunched during the quarter with a new proposition around younger looking skin. The liquids portfolio saw accelerated growth led by Lifebuoy Handwash.

     

     In Laundry, growth was led by the premium segment. Surf growth was buoyed by the robust performance in Surf Excel Easy Wash and Excel Matic while Rin saw good growth on the bars portfolio. Wheel was re-launched with a superior formulation at the end of the quarter. Comfort fabric conditioners continued to lead market development with sustained high growth. Household Care delivered another strong quarter with both Vim and Domex growing in double digits.

     

     Personal Products growth steps up

     

     Skin Care grew well in a slowing market. The re-launch of Fair & Lovely, with the new ‘Best Ever Formula’ and a focused activation plan in the last quarter, is on track. Lakme and Dove grew well and the facial cleansing portfolio registered strong growth, driven by a range of differentiated innovations launched earlier in the year.

     

    Hair Care sustained its strong growth momentum with broad based double digit volume growth. Dove led the category performance with accelerated growth while Sunsilk, Clinic Plus and TRESemmé continued to make very good progress.

     

     In Oral Care, both Pepsodent and Close Up delivered stepped up double digit growth in a competitive market. Pepsodent GermiCheck which was relaunched in the last quarter with a superior product and proposition did particularly well. A&P investments were significantly stepped up to sustain our competitive position in this category.

     

     Colour Cosmetics maintained its strong innovation led growth momentum across both Lakmé and Elle 18. Lakmé continues to strengthen its position in premium make up driven by a range of exciting and contemporary offerings from Absolute and 9 to 5.

     

     Beverages led by double digit growth in tea

     

    Tea delivered another quarter of broad based growth with Taj Mahal, Red Label, 3 Roses and Taaza growing in double digits, driven by a strengthened mix and focused in-market activities. The sustained thrust on leading market development for tea bags, enabled flavoured and green tea bags more than double sales in the quarter. The Lipton Clear Green Tea portfolio was expanded with the launch of new packs. In a slowing Coffee market, Bru continued to drive category premiumization, led by Bru Gold.

     

     Packaged Foods growth steps up; Kissan, Knorr and Kwality Walls grow in double digits

     

     Kissan further accelerated with both Ketchups and Jams delivering strong growth on the back of impactful activation. Knorr had a good quarter particularly on Instant Soups which more than doubled volumes while the growth in Kwality Walls was driven by sharper in-market execution and the robust performance of Cornetto and Creamy Delights. Magnum continues to do well.

  • Upen Patel and Leah Weller in Coeur Campaign

    Upen Patel and Leah Weller in Coeur Campaign

    MUMBAI: Actor Upen Patel has not only been voted as the sexiest man in Asian but also has modeled for well known brands like Versace, Hugo Boss, Tommy Hilfiger, Savile Row and Paul Smith.  The actor has been seen in hit Bollywood films like 36 China Town, Ajab Prem Ki Ghazab Kahani, etc and is making his debut down south with Shankar’s megabudget film Ai with Shankar and Amy Jackson.

     

    The good looking Patel boy recently shot for Coeur’s 2014 Spring/Summer campaign where the actor cum model can be seen alongside the stunning Leah Weller, daughter of rockstar Paul Weller.  Patel and Weller look fabulous together and the campaign is already attracting attention given the appearance of Leah working the androgynous look to perfection.

     

    Stripes and metallics dominate the range by international designer Peter Jeun Ho Tsang. He was inspired by British tailoring and Asian fabrics which together have produced this fusion line.

     

    Looks like 2014 is off to a great start for Upen!

  • Fastrack compelled to withdraw its latest ad

    Fastrack compelled to withdraw its latest ad

    MUMBAI: Long ago, in 1995, when models Milind Soman and Madhu Sapre went bold to show their seductive side while endorsing a shoe brand, they created a furor. While the advertising fraternity claimed it to be a coming of age ad, almost all the “socially responsible” groups came together to raise their voice against the ad that put everyone associated with it in a sticky situation.

     

    Even after almost two decades the situation doesn’t seem to have changed much. This time the youth brand, Fastrack, which has become popular for its daring stance on youth issues, is at the receiving end. A latest Out-of-Home (OOH) campaign by the fashion and lifestyle brand from the house of Tata’s shows youngsters draped in tape that has “sale” written on it.

     

    The campaign conceptualised by Lowe Lintas was launched in the middle of this month and will be on till mid-February. Ironically, the brand, which till now has been appreciated for its unprecedented take on the social causes, had to take a step back in this case.

     

    Sources from the industry reveal that the campaign has been at the receiving end from certain sections of the society since the time it was launched, some even claiming the ad to be objectifying women. Thus, the brand was compelled to take off the ad.

     

    Lowe Lintas’ NCD Arun Iyer confirmed the news with indiantelevison.com and said that it was a mutual decision taken by both the teams (brand and creative) to take off the advertisement. However, a new campaign will replace it within 24 hours, he informs.

     

    The brand has over eight million likes on Facebook.

  • Micromax starts its Russia operations

    Micromax starts its Russia operations

    RUSSIA: Micromax, world’s 11th largest mobile phone player has announced the launch of its operations in Russia by extending its innovative product portfolio and services to the users in the country. Micromax has been the clear No 2 smartphone brand by a distance and a clear No 3 overall phone brand (smart+ feature phones) in India, is now gearing up for Russia. With a focus on democratizing technologies for the masses, the company aims to have an aggressive plan to make its mark in the Russian mobile handset marketre-emphasizing on its vision to offer innovative products and service offerings, which are customized to address the needs of consumers in Russia.

     

    Micromax, with its USP of pioneering meaningful innovations based on in-depth consumer understanding, would be operating througha partnership with VVP Group, one of the leading distribution houses in Russia. The partnership is a strategic move, which would provide good reach for Micromax in the regionwith a plan to make Micromax products available across the country, ensuring deeper shelf space and wider outlet spread.

     

    Micromax will be introducing its popular Canvas series of smartphones and Bolt series of smart-feature phones which have been a trendsetter, which have already sold more than 35 million devices across the operating markets for Micromax in the past one year. The company will be launching 14 products in the Russian market in the initial phase, as the brand is already looking at gearing up to be among the Top 4 brands in Russia by the end of 2014. The company is ready with its service infrastructure across Russia with an aim of having more than 60 operational service centers by end of the month. Micromax will also have its exclusive service centersin strategic cities in Russia as the brand strengthens its presence across the country.

     

    Commenting on the launch, Rahul Sharma, Co-Founder, Micromax said, “At Micromax, our emphasis has always been to democratize technology for masses around the world through an innovative product portfolio. As we look to take Micromax to key international markets, we are excited to announce our foray into the Russian mobile handset market which has immense potential not only for smartphones and features phones, but also for innovative tablets and data products. Our initial focus in the Russian market is to replicate the success witnessed in our other markets in the last couple of years. We have carved the vision for ourselves to be the 1st Indian hardware brand to be global and set our footprint with Russia as the first developed market to venture into.”

     

    He further added, “We see a growing trend of data consumption through mobile devices in Russia, and we would be initiating partnerships with the leading operators in the region to aim at efficient data consumption on our devices in the coming year”.

     

    Over the past decade, Micromax has been at the forefront of driving innovation through their innovative product offerings addressing the consumer needs. The company has many firsts to its credit when it comes to the mobile devices market including Canvas Laptab – world’s first dual boot tablet powered by Intel, launched on the 6th of January 2014 at CES in Vegas (Consumer Electronic Show), the first quad-core budget smartphone, phone with a 30-day battery backup, the first smartphone designed specifically for women, universal remote control mobile phones and a list of other innovative devices. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards.

     

    Speaking on the occasion, Vasily Sibirtsev, Chairman VVP Group said, “We are very excited to work with Micromax, one of the world’s leading mobile phone brands. Russia is an ideal market for Micromax to bring its innovative product portfolio and services customized for consumers in this market. Our immediate goal will be to build a very strong and robust distribution network to capture a significant share in the Russian mobile handset market. We will be working aggressively to strengthen our presence in the retail space across 9000+ sales points in the country backed by an efficient service infrastructure.”

     

    Amit Mathur, Vice President, International Business – Micromax said “ We believe Micromax products to a promising future in Russia where the smart phone market is booming along with data services.  Micromax has studied this market and will continuously introduce products and applications with consumer insights from the Russia to bring forth world-class products to this market.  We are happy to have found VVP as our strategic business partner to enter the retail market and will strive to maximize our retail strength going forward.”

     

    The partnership with the VVP Group is a strategic move which would provide wide reach for Micromax in regions of Russia as the group has been associated with some of the leading global smartphone players to help them make a strong presence in Russia. VVP is known for its superior logistics setup, warehouses, retail management system and transportation management systems across the main hubs of Russia which will further help Micromax build its footprint in the country. VVP group will be working with partners in all existing channels including federal and regional chains, operators, consumer electronics shops and computer shops, online and other sales points in the country. 

     

    The company has also tied up with the leading VAS providers in Russia including Odnoklassniki, Russia’s popular social network service; IVI.ru, Russia’s first free video & music service; Viber, the leading global instant messaging application; Facebook; Twitter and M!Live giving users access to social connectivity and unlimited free online games.

     

    Micromax plans to support the launch with a 360 degree branding exercise aiming to enhance the brand visibility in the region supported by marketing campaign across print, online and TV.

  • Kellogg’s lauches new campaign with a breakfast pledge

    Kellogg’s lauches new campaign with a breakfast pledge

    MUMBAI: Kellogg – the world’s leading cereal company has announced a new initiative in India – “Kellogg’s Breakfast Pledge” to build nation-wide awareness on the importance of eating breakfast every day. This initiative comes soon after the company launched the ‘India Breakfast Habits Study’ as part of the Power of Breakfast initiative in August 2013, which revealed that one in four Indians claim to skip and a whopping 72% skimp or have an inadequate breakfast. Embarking on the “Kellogg’s Breakfast Pledge” initiative, Kellogg endeavours to create a new generation of breakfast eaters in India by encouraging more Indian consumers to understand the importance of eating a balanced breakfast.

    Kellogg has helped spread the message regarding the importance of breakfast by reaching out to a large number of key stakeholders through dissemination of the findings of the ‘India Breakfast Habits Study’ to consumers, media and healthcare professionals. Additionally through a series of programs like the school nutrition education program and gifting breakfast to busy commuters in air-lines and radio-cabs, Kellogg has already begun the journey. As the next step in the journey towards creating the next generation of breakfast eaters, Kellogg’s Breakfast Pledge initiative provides a platform to help people discover the power of breakfast. This initiative encourages people to take a pledge to have breakfast everyday. By doing so, every person will gift a breakfast to a child to help him or her discover the power of breakfast. Kellogg seeks to empower one Indian to influence or impact another Indian to discover the power of breakfast.

    Through each pledge, every person will gift a breakfast to a child to help him or her discover the power of breakfast. Kellogg has partnered with United Way of Mumbai, to reach out to children in schools for gifting breakfasts. Several children today go to schools with an empty stomach and therefore through this initiative Kellogg would like them to discover the power of breakfast.

    Given that breakfast is the most important meal of the day, Kellogg’s felt it necessary to help ‘create the habit’ with the Kellogg’s Breakfast Pledge. Brand ambassadors Juhi Chawla and Sakshi Tanwar actively supported the initiative and invited people to take the Breakfast Pledge along with them.

    Speaking on this, SangeetaPendurkar, Managing Director, Kellogg India, says, “Kellogg India is committed to nurturing a healthy India through consumer education, consumer relevant innovation and a strong nutrition agenda. The Kellogg’s Breakfast Pledge is the next step in our journey towardsimproving the breakfast eating habits of Indian consumers. While we have already begun the journey with half a million people; through the Kellogg’s Breakfast Pledge, we seek to encourage many more Indians to recognize the importance of breakfast and to partner Kellogg in this journey and empower them to influence many more to discover the power of breakfast. The ‘India Breakfast Habits Study’ revealed that several people today either skip or skimp breakfast and several children are going to school on an empty stomach and therefore miss on the much needed nutrients. Through the Breakfast Pledge initiative, Kellogg would like to address this and create a generation of breakfast eaters in India. We simply want to encourage more Indians to take one pledge and gift one breakfast.”

    JayantiShukla, Executive Director, United Way of Mumbai, said, “We constructively engage the corporate sector into meaningful social responsibility structures enabling a positive and lasting change in the communities they operate in. We are delighted to partner with Kellogg’s on the Breakfast Pledge initiative. We are working very closely with the teams to ensure the gifting of breakfast is carried out in an effective manner.”

    Reaching out directly to 200,000 children in schools, consumers at retail touch points and through an integrated print, radio and digital strategy, Kellogg aims to drive home the importance of breakfast while also creating the habit through this impactful initiative.  

  • Tata Motors to spend more than Rs 20 crore on Vista Tech & Nano Twist

    Tata Motors to spend more than Rs 20 crore on Vista Tech & Nano Twist

    BENGALURU: Tata Motors has announced a nation-wide launch of the new Vista VX Tech (Vista Tech) in Bengaluru today.

     

    This comes in after the announcement of the launch of the New Nano Twist made by the company a few days ago. The campaign including TVC, print, online and outdoor in select cities is already underway for it, while a new TVC campaign for the Vista Tech commenced yesterday.

     

    While unveiling the two vehicles, Tata Motors senior vice president commercial passenger vehicle business unit, Ankush Arora, also showcased a 15 second TVC for the Vista Tech created by Rediffusion Y&R and a 30 second TVC for the Nano Twist created by Draftfcb Ulka. “These TVCs’ will run across all channels, national as well as regional, and we plan to have a campaign in print, digital as well as outdoors in a select few cities,” says Arora while talking to indiantelevision.com. The New Nano’s positioning is ‘Celebrate Awareness’, while the tagline for the Vista Tech is ‘Designed to Thrill’.

     

    “The response for the Nano Twist has been good, right since the launch of the vehicle in the Mumbai market a couple of days ago, we have received about 400 bookings from Bengaluru,” informs Arora.

     

    According to industry sources, the automobile market in the country has set upon hard times and this low phase is likely to continue for another six to nine months until the elections are over and the policies of the powers that be at that time are in place.

     

    To push sales, huge discounts on vehicles is more often a norm rather than an exception at present. Industry sources reveal that Tata Motors plans to spend around Rs 10 to 12 crore each for the Vista Tech and the Nano Twist towards mass media communications over the next month or so, probably until the next Auto Expo in New Delhi.

     

    Lodestar UM handles the media buying for these two Tata Motors brands.