ITV

Category: Brands

  • Hindustan Media Ventures reports 32 per cent higher PAT in FY-2014

    Hindustan Media Ventures reports 32 per cent higher PAT in FY-2014

    BENGALURU: Hindi newspaper ‘Hindustan’, Hindi socio cultural magazine ‘Kadambini’ and children’s Hindi magazine ‘Nandan’ publishers Hindustan Media Ventures Limited (HMVL – not to be confused with HT Media Limited of Hindustan Times, Mint and Fever FM fame) reported a 31.58 per cent growth in PAT at Rs111.21 crore (15.24 per cent of Income from Operations or Op Inc) in FY-2014, as compared to the Rs 84.52 crore (13.28 per cent of Op Inc) in FY-2013.

     

    Note: Rs 100 lakh = Rs100,00,000 = Rs 1 crore = Rs 10 million

     

    HMVL chairperson Shobhana Bhartia said, “We are glad to close the year with a strong growth in revenue and profitability. While our pricing initiatives have contributed to top-line growth, our sustained cost control measures have ensured an increase in profitability despite rising input costs.”

     

    “This year’s performance also reaffirms Hindustan’s dominance in Bihar and Jharkhand and its stature as the fastest growing daily in Uttar Pradesh and Uttarakhand. With a strong brand, growing readership, and healthy balance sheet, we are confident that we will continue to deliver value to our shareholders,” added Bhartia.

     

    Let us look at the other main numbers reported by HMVL for Q4-2014 and FY-2014

     

    HMVL PAT in Q4-2014 at Rs 27.21 crore (14.80 per cent of Op Inc) was (-5.21) per cent lower than the immediate trailing quarter Q3-2014 PAT of Rs 28.79 crore (15.26 per cent of Op Inc, but 19.87 per cent more than the year ago quarter Q4-2013 PAT of Rs 22.70 crore (14.61 per cent of Op Inc).

     

    HMVL reported slightly lower Op Inc in Q4-2014 at Rs183.18 crore (-2.53 per cent lower) than the Rs188.65 crore in Q3-2014, but 18.32 per cent higher than the Rs155.41 crore in Q3-2013.

     

    For FY-2014, HMVL Op Inc at Rs 729.72 crore was 14.69 per cent higher than the Rs 636.27 crore in FY-2013.

     

    HMVL Total Expense in Q4-2014 at Rs155.58 crore was (-1.09) per cent lower than the Rs157.30 crore in Q3-2014 and 18.52 per cent more than the Rs131.27 crore in Q4-2013. In FY-2014, Total Expense at Rs 600.04 crore was 10.02 per cent more than the Rs 545.41 crore in FY-2013.

     

    Raw materials constitute almost half of HMVL’s Total Expense. The company spent Rs 80.76 crore (51.91 per cent of Total Expense) in Q4-2014 which was 0.16 per cent more q-o-q than the Rs 80.63 crore (51.26 per cent of Total Expense) in Q3-2013 and 27.52 per cent more y-o-y than the Rs 63.33 crore (48.24 per cent of Total Expense) in Q4-2013. In FY-2013, the company spent Rs 300.44 crore towards raw materials (50.07 per cent of Total expense) which was 13.47 per cent more than the Rs 264.78 crore (48.55 per cent of Total Expense).

     

    The company says that EBITDA increased by 29 per cent to Rs 181.8 crore from Rs 141 crore primarily due to growth in advertising and circulation revenues.

     

    It says that growth was partially offset by increase in consumption of raw materials due to increase in newsprint price and consumption.

     

    It saw an 8 per cent increase in employee costs to Rs 86.6 crore from Rs 80.4 crore; a  7 per cent increase in other expenditure to Rs 191.4 crore from Rs 178.7 crore due to increase in advertising and sales promotions expense.

  • Gillette India q-o-q ad spend up 28 per cent in Q4-2014; PAT down 23 per cent

    Gillette India q-o-q ad spend up 28 per cent in Q4-2014; PAT down 23 per cent

    BENGALURU: Procter & Gamble Hygiene and Health Care Limited (P&G) subsidiary Gillette India Limited (Gillette) advertising and sales promotion spend (Ad & SP)in Q4-2014 at Rs 123.84 crore (27.19 per cent of Total Income from Operations of Op Rev) was 27.8 per cent more than the Rs 96.9 crore (22.69 per cent of Op Rev) in the immediate trailing quarter and a whopping 85.92 per cent more than the Rs 66.61 crore (18.66 per cent of Op Rev) during last year’s quarter Q4-2014.

    Note: Gillette’s financial year ends on 30 June. However, in keeping with convention in India, its June ended quarter has been termed as Q1 (instead of Q4 of the previous year), Its September ended quarter has been termed as Q2 (instead of Q1 of Gillette India’s new fiscal), the December ending quarter has been indicated as Q3 (instead of Q2 of Gillette’s fiscal), and the March ended quarter as Q4 (instead of Q3 of Gillette’s fiscal) in this article and figures/graphs.

    Gillette’s ad & SP trends upwards both in terms of absolute rupee value as well as percentage of Op Rev across nine quarters starting Q4-2012 until Q4-2014. Please refer to Fig 1 below for Gillette’s Ad & SP Exp. Over 4 quarters starting Q1-204 to Q4-2014, Gillette’s ad & SP Exp was Rs 387.90 crore or 23.34 per cent of Op Rev.

    Gillette’s PAT has nose-dived (-23.19) per cent to Rs 8.48 crore (1.86 per cent of Op Rev) in Q4-2014 from Rs 11.04 crore (2.59 per cent of Op Rev) in the immediate trailing quarter Q3-2014 and was less than a third (down by -68.78 per cent) of the Rs 27.16 crore (7.16 per cent of Op Rev) of the year ago quarter Q4-2013. Overall, during the nine quarters under consideration, Gillette’s PAT has shown a falling trend in terms of absolute rupee value as well as in terms of percentage of Op Rev. The company’s PAT over four quarters starting Q1-2014 until Q4-2014 was Rs 51.13 crore or 3.08 per cent of Op Rev.

    The company’s Op Rev shows an upward trend. During Q4-2014, Op Rev at Rs 455.50 crore was 6.68 per cent more than the Rs 426.97 crore in Q3-2014 and 27.62 per cent more than the Rs 356.92 crore in Q4-2013. During the last four quarters starting Q1-2014 until Q4-2014, Gillette’s Op Rev was Rs 1662.13 crore. Please refer to Fig 2 below.

    Three segments contribute to the company’s income from operations – grooming, portable power and oral care. Grooming segment includes blades, razors and toiletries, portable power includes batteries and oral care includes toothbrushes, toothpaste and oral care products. Gillette India’s products are sold under the brand Gillette with sub-brands like Fusion and Mach 3. Gillette India caters to men’s personal care products such as razors, blades, shaving creams, gels, men’s skincare products, among others in India.

  • Titan’s Q4-2014 q-o-q Ad expenses down 26 per cent

    Titan’s Q4-2014 q-o-q Ad expenses down 26 per cent

    BENGALURU:  Titan Company (Titan), formerly known as Titan Industries, reported a (-25.98) per cent drop in advertisement expenses (Advt Exp) in Q4-2014 at Rs 87.37 crore (3.12 per cent of Income from Operations or Op Inc) as compared to the Rs 118.04 crore (4.18 per cent on Op Inc) in the immediate trailing quarter Q3-2014, but 31.13 per cent more than the Rs 66.663 crore (2.55 per cent of Op Inc) spent in the year ago quarter of Q4-2013.

    Note: Rs 100 lakh = Rs100,00,000 = Rs 1 crore = Rs 10 million

    Titan has three revenue segments – watches with five major brands – Titan, Xylus, Nebula, Sonata and Fastrack; Jewellery (the largest segment in terms of revenue and consequently profits) with Tanishq, Zoya, Gold Plus from Tata, Mia and Fq teen diamonds; and ‘Others’ that include eyewear under the Titan EYE+ brand, apparel and eyewear also under Fastrack brand and precision engineering among others.

    Over nine quarters staring from Q4-2012 until Q4-2014, Titan’s Advt Exp shows an upward trend in terms of absolute rupee value, but a drop in terms of Advt Exp as percentage of Op Inc.

    During FY-2014, Titan spent 7.25 per cent more towards Advt Exp at Rs 404.43 crore (3.7 per cent of Op Inc) as compared to the Rs 377.09 crore ((3.73 per cent of Op Inc). Though the Advt Exp in terms of absolute rupees in FY-2014 was higher, in terms of percentage of Op Inc, the drop in Advt Exp was 0.03 per cent.

    Please refer to Fig 1 and Fig 1A below for Titan’s Advt Exp trends.

    Titan’s Op Inc for Q4-2014 at Rs 2803.38 crore was 4.77 per cent more than the Rs 2675.77 crore in Q3-2014 and was 7.28 per cent more than the Rs 2613.24 crore in Q4-2013. In FY-2014, Titan’s Op Inc at Rs 10915.79 crore was 7.94 per cent more than the Rs 10112.67 crore in FY-2013.

    PAT for Q4-2014 at Rs 206.44 crore  (7.36 per cent of Op Inc) was 24.68 per cent more than the Rs 165.57 crore  (6.19 per cent of Op Inc) in Q3-2014 and 11.61 per cent more y-o-y than the Rs 184.97 crore (7.08 per cent of Op Inc). PAT for FY-2014 at Rs 741.14 crore (6.79 per cent of Op Inc) was 2.2 per cent more than the Rs 725.18 crore (7.17 per cent of Op Inc) in FY-2013. Please refer to Fig 2 and Fig 2A for Op Inc and PAT details.

    The company says that weak consumer demand continues and this is affecting growth in both watches and jewellery. It claims that Reserve Bank of India (RBI) has given approval to it for hedging of its gold inventory on international commodity exchanges – brings back efficiency to hedging.

    Titan says further that issues with gold supply in the market persist – high premium on gold continues encouraging smuggling and though the sale of gold coins has resumed the uptake has been very lukewarm.

    It avers that Titan’s focus on retail network expansion continues – 39 stores (44000 sq. ft.) were added during

    Q4-2014 across divisions. Year-to-date there has been an addition of 125 stores (180,000 sq. ft), including 30 TitanOne conversions.

    Titan informs that it has entered into a JV agreement with Montblanc for single brand retail trade in India

  • Sterling Holiday Resorts sales promo spends down 24 per cent in Q4-2014

    Sterling Holiday Resorts sales promo spends down 24 per cent in Q4-2014

    BENGALURU: Sterling Holiday Resorts (India) Limited (Sterling Holidays) sales promotion spend (Sales Promo) Q4-2014 at Rs 2.194 crore (5.91 per cent of net sales) was (-23.99) per cent less than the Rs 2.8866 crore (8.40 per cent of net sales) in the immediate trailing quarter Q3-2014 and (-17.04) per cent less than the Rs 2.6448 crore (9.39 per cent of net sales) of the year ago quarter Q4-2013.

    Note: Rs 100 lakh = Rs100,00,000 = Rs 1 crore = Rs 10 million

    Over nine quarters starting from Q4-2012 until Q4-2014, Sterling Holiday’s sales promo spend shows a slight downward trend in terms on absolute rupee value, but the drop is much steeper in terms of sales promo as percentage of net sales.

    Overall, the company’s net sales show an upward trend and in Q4-2014 at Rs 37.11 crore was 7.98 per cent more than the Rs 34.37 crore in Q3-2014 and was 31.70 per cent more than the Rs 28.18 crore in Q4-2013. Please refer to Fig 1 below.

    Over three years starting FY-2012 until FY-2014, Sterling Holidays sales promo spend at Rs 16.48 crore and 12.50 per cent of net sales was 32.90 per cent more than the Rs 12.40 crore (11.40 per cent of net sales) in FY-2013. The company’s net sales in FY-2014 at Rs 131.89 crore was 21.28 per cent more than the Rs 108.75 crore in FY-2013. Please refer to Fig 1A below

    The company has in general been a loss making company. Please refer to Fig 2 below. With a new tie up with Thomas Cook International Limited expected to be completed by the end of this year, the company expects to turn the corner.

    Sterling Holidays says that the significant improvement in the company’s performance in the year is an indicator of the strong resurgence of brand Sterling, a result of the strategic turnaround initiatives over the last couple of years.

    It says further that the substantial investments the company made in enhancing the overall customer holiday experience through refurbishment of its resorts and an expanded menu of recreational and culinary experiences have resulted in a healthy rise in the number of Vacation Ownership members and non-members holidaying at the company’s resorts, leading to an increase in resort occupancy to 49 per cent from 41 per cent in the previous year.

    Sterling Holidays managing director Ramesh Ramanathan said, “The company’s performance has been improving consistently over the last couple of years. The synergies with Thomas Cook with their wide reach and distribution in the travel space will help us strengthen our market position, increase our occupancy levels and allow expansion to new destinations and markets.”

    completed by the end of this year, the company expects to turn the corner.

  • Emami q-o-q ad and sales promo spend down 44 per cent in Q4-2014

    Emami q-o-q ad and sales promo spend down 44 per cent in Q4-2014

    BENGALURU:  In keeping with its norms, Indian personal and healthcare company Emami Limited (Emami) Advertisement and Sales Promotion (Ad & SP) spend during the last quarter of FY-2014 was the lowest during the year. In Q4-2014, Emami Ad & SP at Rs 49.53 crore was  down (–43.64) per cent as compared to the Rs 87.85 crore in the immediate trailing quarter Q3-2014 and just a meagre 1.18 per cent more than the Rs 48.95 crore in the year ago quarter – Q4-2013.

    Notes: (1) 100,00,000 = 100 lakh = 1 crore = 10 million.

    (2) All trends mentioned in this report are linear trends based on data across nine quarters starting Q4-2012 and ending Q4-2014 and across FY-2012 to FY-2014.

    At 11.11 per cent of net sales, Emami’s Q4-2014 Ad & SP percentage of net sales was the third lowest over a nine month period starting Q4-2012 and ending Q4-2014. The lowest corresponding figure over the nine quarters was in Q4-2012 at 9.19 per cent of net sales (Rs 36.60 crore). During Q3-2014, Ad & SP as percentage of net sales was 15.03 per cent and during Q4-2013 it was 10.85 per cent (second lowest).

    In terms of absolute rupee value terms, Emami’s Ad & SP Exp trends upwards, while in terms of percentage of net sales, it shows a downward trend. Also, in Q1-2013, and Q1-2014, Emami’s Ad& SP Exp was 18.72 per cent (second highest over nine quarters) and 18.85 per cent (highest over nine quarters) respectively of net sales.  If the company follows these norms, Q1-2015 should see a substantial increase in Ad & SP Exp as percentage of net sales. Please refer to Fig 1 and Fig 1A below.

     

    Emami’s PAT and net sales across the quarters under consideration and the three financial years FY-2012 to FY-2014 trends upwards as per Fig 2 and Fig 2A below.

    Among the brands in the company’s portfolio are Zandu, Zandu Balm, Himani Navratna, BoroPlus, Fair and Handsome, Emami Vasocare, Emami Mentho Plus, Himani Fast Relief, Zandu Sona Chandi Chyawnprash Plus, Zandu Kesari Jivan, etc.

  • Mumbai Indians ropes in Usha International as official partner for IPL 7

    Mumbai Indians ropes in Usha International as official partner for IPL 7

    MUMBAI: This Indian Premier League season, the teams are going all out to engage with their fans. Mumbai Indians that has roped Usha International as its official partner, has taken a step ahead in this and has started contests across the digital platform.

     

    Spread out throughout the month, the lucky winners of the contest will win Mumbai Indians merchandise, autographed bat as well as tickets for the Mumbai Indians Vs Rajasthan Royals match. All that the participants need to do is respond to various questions based around Usha products and Mumbai Indians. 

     

    Usha International’s collaboration with Mumbai Indians and sports personalities such as Saina Nehwal is a part of its larger effort in promoting sports and engaging with the younger audience.

     

    “Usha International promotes a wide array of sporting initiatives across the country as it blends well with their brand ethos ‘PLAY’. I am excited to be associated with this company and was real fun in supporting Mumbai Indians at their home ground match,” said Usha International brand ambassador Saina Nehwal.

     

    Usha International, for the past 25 years has been actively supporting sporting initiatives which includes the Mawana Marathon, Ultimate Frisbee, Golf (junior, ladies, amateur and professional) and now Cricket. Recently, the company also partnered with the All India Cricket Association for the Deaf (AICAD) for the inaugural edition of the USHA Deaf IPL. As a part of the skill development initiative, Usha International has opened over 3000 ‘Silai Schools’ in non electrified villages across India to empower women and make them self- reliant.

  • Casio appoints Chitrangda Singh as Brand Ambassador

    Casio appoints Chitrangda Singh as Brand Ambassador

    MUMBAI: Casio India Limited, a 100% subsidiary of the JPY341.7 Billion consumer electronics giant Casio Computer Co. Japan, announced the introduction of  Casio s new range of women’s  watches and Chitrangda Singh as the Brand Ambassador. SHEEN, a brand by CASIO, explores the unique and diverse facets of purely analogue timepieces for modern, confident and self-assured women. These watches are a fine blend of premium materials like sapphire glass (selective models), leather and SWAROVSKI ELEMENTS with stylish designs, fashionable accents and manual precision. Sheen watches set the standards for sophisticated, feminine yet understated style for a watch as an everyday accessory.

    Casio’s SHEEN watches are designed exclusively for women and are made with SWAROVSKI ELEMENTS capturing the intrinsic nature of beauty, femininity with sensuality. Each of the time pieces is designed to be stylish, elegant, with practical functioning to enhance daily office as well as the party wear look.

    Speaking at the launch of the new Casio Sheen watches Chitrangda Singh stated, “I am proud to be associated with these beautiful & elegant watches.  These watches reflect my fashion style and are a perfect blend of elegance with practicality. The delicate use of crystals makes these watches stylish yet sophisticated.”

    Added Mr. Kulbhushan Seth, Vice President, Casio India Company, “SHEEN brand appeals to the modern and self-assured women. Chitrangda Singh is the perfect brand ambassador for Sheen as her classy style, beauty & attitude perfectly gels with the Sheen brand personality. We sincerely feel that with Chitrangda on board we can reach out to all young girls looking for versatile watches for office, parties, social functions and every day wear”.

     NEW COLLECTION OF SHEEN CRUISE LINE WATCHES:

    The exciting new models of Casio Sheen:

    SHE-4800 and SHE-3803- are ultimate style statement for young girls in corporate party or to complement glamorous look with elegance. SHE-4800 new models feature lamé powder embedded in the centre of the face and SWAROVSKI ELEMENTS on the left and right sides of the bezel to create a truly gorgeous look. Three face dials indicate 24-hour time, current day and date of the week. This watch is a perfect combination of elegant design and practical function. This model comes in 6 variations of Pink Gold, Gold, two tones in leather and SS band. SHE-3803 has sophisticated multi dials and Swarovski crystals studded inside the basel and comes in 3 variations of Pink Gold, Pink Gold & Steel as well as Steel with Stainless Steel band.

     

    SHE-3030- has multiple dials with subtle elegance and sophistication, which gives an intellectual look to the watch. This watch is perfect for young executive women. These day and date indicator watches come in 7 variations of Pink Gold, Gold, two tones in leather and Stainless Steel band.

     

    SHE-3506- The  new SHEEN CRUISE LINE models with Moon phase features Roman numerals, which are combined with hour marker bars for a distinctive new look. The band is made by combining individual segments to create a fashionable elegance. The watches’ Moon phase dial, Mother of pearl face, Sapphire glass (Anti-glare coating), Day and Date indicator, Stainless steel case, Sparkling SWAROVSKI ELEMENTS for bezel (Moon phase dial) & One-touch deployment clasp makes this range ideal for special occasions. This watch comes in 2 variations of Steel and Pink Gold in Dial.

    The uniqueness of these glamorous and elegant looking watch models can be recognized through the precious elements used in it and come with the “MADE WITH SWAROVSKI ELEMENTS” label, which serves as a certificate of authenticity. It also marks that the products are made of genuine Swarovski elements thus adding to its credibility as a fine product.

    PRICE AND AVAILABILITY:

    The price range of the SHEEN MODELS vary between Rs 8,000 and 17, 000 and are available at major multi brand stores as well as Casio’s exclusive stores.

  • Idea creates mobile website ‘Idea Delhi Daredevils Fan Page’ for subscribers

    Idea creates mobile website ‘Idea Delhi Daredevils Fan Page’ for subscribers

    MUMBAI: Adding to the joyous frenzy of the ongoing Indian Premiere League, Idea Cellular has launched the ‘Idea Delhi Daredevils Fan Page’, a mobile destination for Delhi Daredevils fans to access exclusive content related to their favourite T-20 cricket team.

     

    Idea Cellular, in its fourth year of association with GMR Sports owned team Delhi Daredevils, has developed exclusive mobile based content such as wallpaper, ringtones, videos, team anthem, news updates etc. which will be made available for its subscribers, exclusively, through the Idea WAP portal. The service will be available to over 137 million Idea subscribers across the country.

     

     The launch of ‘Idea Delhi Daredevils Fan Page’ took place in the home town of the T-20 team, in the presence of team coach Gary Kirsten, team captain Kevin Peterson, batsman and wicket-keeper Dinesh Karthik, all-rounder JP Duminy, along with GMR Sports CEO Hemant Dua, Idea CMO Sashi Shankar, Idea CCAO Rajat Mukarji,and Idea Cellular COO-Delhi and Haryana Sanjeev Govil.

     

    “India is a cricket crazy nation and Idea has always offered the best in cricket entertainment for the fans and followers of the sport, using the mobile platform. Our long and ongoing association with team Delhi Daredevils has helped us create a unique ‘Idea Delhi Daredevils Fan Page’ with an objective of bringing fans closer to the team. This initiative has been designed to further boost the uptake of VAS and data offerings from Idea during the ongoing T-20 cricket season,” informed Shankar.  

     

    Added Dua, “We are happy to take our association with Idea into the fourth year. The telecom service provider has given us the platform to connect with team Delhi Daredevils fans on-ground, off-ground and now online. We hope Delhi Daredevils fans will enjoy the content being made available to them on the ‘Idea Delhi Daredevils Fan Page’ during the ongoing IPL season.”

     

     Idea subscribers can access the ‘Idea Delhi Daredevils Fan Page’ and download the content on pay per use model. To access the fan page, subscribers can dial a toll free short code 530301 to receive the WAP link. Videos can be downloaded for Rs 5 and wallpapers, photos and ringtones for Rs 2 each. Idea will also make available some content for free download for its subscribers. Regular data charges would apply for these downloads.

     

    “Idea’s long association with Delhi Daredevils is a reflection of our commitment to offer the best infotainment to mobile consumers in Delhi. This year again, Idea is taking the fans closer to their cricket heroes from team Delhi Daredevils by giving them an opportunity to watch the matches being played on the ground, meet and greet with players, and help them connect through the fan page on their mobile devices,” concluded Govil.

  • Bajaj Corp ad & sales promo exp up 11 per cent in FY-2014

    Bajaj Corp ad & sales promo exp up 11 per cent in FY-2014

    BENGALURU:  Note: (1) Bajaj Corp’s  Advertisement and Sales Promotion (ASP) expense comprises  two parts – Advertisement (Ad Exp) and Sales Promotion (SP). The ASP figures have been obtained from the Company’s investors’ presentations over various quarters and the Ad Exp from its financial results. SP results have been obtained by deducting the Ad Exp from the ASP Exp. The figures in the investors’ presentations have been rounded off by the company and hence are assumed as approximate. Consequently the SP figures are assumed to be approximate.

    (2) Rs 100 lakh = Rs100,00,000 = Rs 1 crore = Rs 10 million

    Bajaj Corp Limited (Bajaj Corp) spent 10.98 per cent more towards Ad and Sales Promotion Expense (ASP) in FY-2014 at Rs 113.30 crore (16.87 per cent of Operating Income or Op Inc) as compared to the Rs 87.92 crore (14.49 per cent of Op Inc) in FY-2013. The breakup of these figures was – FY-2014 Ad Exp Rs 46.427 crore (6.91per cent of Op Inc), SP Rs 66.872 crore (9.96 per cent of Op Inc) and FY-2013 Ad Exp Rs 41.8354 crore (6.90 per cent of Op Inc), SP Rs 46.0846 crore (7.60 per cent of Op Inc). During three financial years from FY-2012, to FY-2013, ASP, Ad Exp and SP show an increasing trend in terms of absolute value in rupees as well as in terms of percentage of Op Inc.

    Bajaj Corps ASP was just 0.81 per cent more in Q4-2014 at Rs 28.54 crore (15.47 per cent of Op Inc) as compared to the Rs 28.31 crore (17.85 per cent of Op Inc) in the immediate trailing quarter Q3-2014 and (-5.62) per cent lower than the Rs 30.24 crore (16.42 per cent of Op Inc) during the year ago quarter of Q4-2013. Please refer to Fig 1 and Fig 1A below for more details and breakup of ASP. Overall, during nine quarters starting from Q4-2012 until Q4-2014, ASP shows an upward trend in absolute rupee value terms as well as in terms of percentage of Op Inc.

    Fig 1C below indicates that over the nine quarters under consideration, Ad Exp show a decreasing trend, while SP shows an increasing trend.

    Fig 2 and Fig 2 A below indicate the Op Inc and PAT trends of Bajaj Corp

    Bajaj Corp’s mother brand is Bajaj with sub brands/products such as Bajaj Almond Drops Hair Oil, Bajaj Kailash Parbhat Cooling Oil, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Shikakai, Bajaj Jasmine Hair Oil, Bajaj Kala Dant Manjan and creams, soaps, face washes and face scrubs under the brand name Nomarks.

    The company in its April 2014 investor presentation says that it intends to gain market share from other hair oil segments. To that end it intends to convert coconut hair oil users to light hair oil users through sampling, targeted advertising campaigns, product innovation and creating awareness about product differentiation including communicating the advantages of switching to lighter hair oils. It is aiming for a market share of 65 per cent by the year 2015-16.

    It says that it will focus on rural penetration and tap the increase in disposable income of rural India and convert rural consumer from unbranded to branded products by providing them with an appropriate value proposition. Also, among its key competitors, Bajaj Corp’s Almond Drops is the only brand which is available in sachets – a marketing initiative to penetrate the rural market.

    Bajaj Corp says that it will leverage its existing strengths to introduce new products. Bajaj Corp claims that it has over the years created a strong distribution network across 26.7 lakhs retail outlets which can be optimally utilized by introducing new products. The company intends to extend ‘Almond Drops’ platform developed by its Almond Drops Hair Oil brand to other personal care products to leverage on the strong connotation of almonds with nutrition.

    It says further that it will also pursue inorganic opportunities in the FMCG and hair oil market as part of growth strategy. The inorganic growth opportunities will focus on targeting niche brands which can benefit from Bajaj Corp’s  strong distribution network so that they can be made pan India brands.

  • Huawei and RCB celebrate the team’s home coming

    Huawei and RCB celebrate the team’s home coming

    MUMBAI: Huawei India, the principal sponsor of the Royal Challengers Bangalore team celebrated the team’s home coming in Bangalore.

     

    The entire team of Royal Challengers Bangalore including the team’s support staff attended the event.

     

    RCB played the first home match in the India leg at the Bangalore home ground, M. Chinnaswamy Stadium on 4 May with another four matches scheduled to be played on its home ground.

     

    Huawei India and RCB had recently unveiled the new RCB team jersey, which features the Huawei logo on the front of the jersey as a principal sponsor of the team. Huawei will also have significant brand exposure around RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. To expand the mutually beneficial contours of this partnership, both partners will shortly launch a series of joint marketing initiatives to engage with their respective fans and consumers across India.

     

    Huawei began its journey in India by establishing its R&D centre in Bangalore. The partnership with Royal Challengers Bangalore hence, reaffirms the brand’s commitment towards India and emanates as homecoming. The core values of Huawei include dedication, continuous improvement, integrity and teamwork, which also define the essence of sportsmanship. With similar core values, this partnership offers a perfect synergy for the values of both partner brands.