ITV

Category: Brands

  • Innovation gives one a commercial advantage: Sagar Boke

    Innovation gives one a commercial advantage: Sagar Boke

    MUMBAI: Early this year, Bunge India had re-launched its refined edible oil range under its iconic Dalda brand.

     

    And since then the 75-year old has been busy focusing on consumer engagement in the crowded market. According to a report by India Rating, the Indian edible oil industry might see an investment of Rs 450 crore in 2014-15 as compared to Rs 100.7 crore in the previous financial year and Rs 516 crore in 2012-13.

     

    The brand, which was announced as the number one brand in edible oil category in 2013 as per the AC Nielsen report, currently, enjoys a well-placed presence in geographies of north and east of the country and plans to reach out to more consumers in western and southern geographies.

     

    With an eye on smaller markets, the brand is leveraging festivals and occasions to connect with its target audience and ensure maximum visibility and brand recall. Dalda is largely focusing on its mass consumers in tier II and tier III markets to create interactive platforms for consumer participation through various experiential activities.

     

    During this year’s Jagannath Rath Yatra, which attracts a crowd of more than 10 lakh pilgrims every year, Dalda created a unique art exhibit at the Puri Beach for the devotees. For the on ground activity, it collaborated with sand artist Sudarshan Patnaik to create a life size sand art illustration of the deity Lord Jagannath. Additionally, a 12 feet diameter Dalda branded helium balloon was installed at Grand Road to welcome all visitors at the Rath Yatra.

     

    “Consumer engagement is our key focus in order to retain our existing consumers and attract new consumers. Some of the initiatives conducted this year include our Rath Yatra activation in Puri, Baisakhi activation in Punjab and Holi activation in Uttar Pradesh where our team encouraged consumers to share recipes of food cooked in Dalda Edible Oils for our Dial D campaign. We also decided to do something unique for Mother’s Day in Uttar Pradesh, wherein consumers were encouraged to call on Dial D and record a personalised message for their mothers,” highlights Bunge India marketing head Sagar Boke.

     

    He adds, “We want our consumers to actively participate and engage with us through these experiential initiatives and to understand that brand Dalda stands for a promise of purity and taste.”

     

    When asked in the high-competitive market, how the brand plans to stay ahead, the response is innovation. The brand feels that innovation will help one stay ahead of its competition as markets, technologies or trends shift. For the brand it is also a key component of a successful business plan. “Consumers often see innovation as something that adds value to a company or to its products. Used properly, innovation can give you a commercial advantage – especially in saturated or rapidly shifting markets. Your customers may even be willing to pay more for your well-designed, novel and innovative product or service, rather than choosing a cheaper, but less exciting rival,” points out Boke.

     

    The branded edible oils category is a large and fast growing market and today a consumer is more aware of different types of oils. After its re-launch, the brand feels it is doing well as it made sure that nutritional benefits of oils are visible on the pack.

     

    “India is a diverse market with packaged edible oil increasing its penetration over the last decade. The in-home consumption is on a rise and there exists diversity in consumption of oil types. We aim to have a long-term play in this market,” says Boke.

     

    To make its communication stronger, the brand has Cartwheel as its creative agency, OMD as media agency and PR is handled by Madison.

  • Heineken introduces Star Can

    Heineken introduces Star Can

    MUMBAI: Heineken, the world’s No.1 international premium beer announced the launch of the STAR CAN in India, coinciding with the global roll-outof the new modern and progressive STAR CAN design which conveys sophisticated simplicity. In India, Heineken is currently available in 650ml and 330ml bottlesand the latest500ml aluminum STAR CAN, which expands the brand offering in India, is expected to attract new consumers and cater to more consumption occasions.

     

    Commenting on the launch, Samar Singh Sheikhawat – Senior Vice-President, Marketing, United Breweries Limited said, “Heineken STAR CAN will be launched in a phased manner, beginning with Daman, Goa, Delhi, Pondicherry & Bangalore, followed by other key consumption markets like Mumbai, Kolkata, Chandigarh, Haryana, UP and Punjab. Cans will help increase the sales of Heineken and we expect the overall brand to grow organically by over 50% this year. We hope to extend the drinking experience to more drinking occasions and reach out to new consumers.”

     

    The STAR CAN has been designed by the Heineken Design team in collaboration with Amsterdam-based packaging design agency DBOD over the last two years, exploring multiple routes and iterations, with a focus on details aided by consumer feedback and insights.

     

    Commenting on the STAR CAN, Mark van Iterson, Manager – Heineken Global Design & Concept said, “The packaging design of Heineken must always stay true to its core values, it must be progressive and iconic and it must be clearly recognizable on the retailers’ shelf. The visibility of the aluminum on the STAR CAN creates a fresh, masculine look with an open character. Bare aluminum looks very fresh and thirst-quenching when you take the can out of the fridge. The red star is one of our most important visual symbols and has always been part of the brand identity. We’ve made it larger and more visible so it really stands out to consumers.”

     

    Heineken has been targeting the globe-trotting, James Bond-inspired demographic through its various initiatives and the new can plays into the image. Packaging is a vital element of the overall brand experience as it is the most tangible point of contact between a brand and consumers. With Heineken already strengthening its foothold in the super-premium beer market in India, the introduction of the STAR CAN to the existing distribution network will also bring in global consistency.

     

    The Heineken Star Can will be available in the 500ml size and will be priced at Rs. 120/- in Maharashtra & Bangalore. The can is priced at Rs 100/- and Rs 70/- in Delhi & Goa respectively.

  • Spread your wings fashionably

    Spread your wings fashionably

    MUMBAI: Park Avenue’s logo – “Eagle” imbibes the strong vision and the ability to focus. It stands for new challenges and is known for its passion and commitment to succeed. Park Avenue, in order to educate visitors about their brand philosophy has brought about an innovative installation that has been combined with modern technology. As the brand revealed its avant-garde, cutting-edge range of corporate wear for men & women, for their forthcoming Spring Summer 2015, this was also an opportunity to unveil their innovative Discover-Your-Wings installation. This pioneering innovation allowed the visitors to experience the Park Avenue brand and what it stands for like never before at its Spring Summer 2015 Trade Show. This installation will also be seen in the Park Avenue stores going forward.

     

    The quintessential Eagle Wing Park Avenue logo epitomizes agility, successful living, intelligence and the ability to see things first, before the junta does. The Discover-your-wings installation seeks to reveal the very same qualities in every individual, by helping him/her discover their passion within. Using technology that uses top-of-the-line motion sensing algorithms, a visitor could reveal his or her eagle wings for all the world to see.

     

    Commenting on this innovative installation, Bhaskar Kelkar, Brand Director, Park Avenue said, “The Discover- Your – Wings installation is a perfect illustration of our brand ethos and creating a shared experience for people by letting them feel powerful by spreading their wings. We have consciously placed this innovative eagle wing installation at the entrance of the Park Avenue area to let our visitors enjoy and experience this innovation, thus making them realize their potential and to explore new opportunities in life.”

     

    With a curious, enthusiastic crowd at the Park Avenue pavilion during the Trade Show, the Discover-Your-Wings experiment helped many realize that it was time for them to soar, to ascend.

     

    The installation is operational for all those visiting the SS15 Trade show held at the Raymond Group office in Thane.

  • Tissot Launches Dedicated Asian Games Collection

    Tissot Launches Dedicated Asian Games Collection

    MUMBAI: Tissot, famous Swiss watch brand, known for its accuracy, added one of the world’s largest sporting events to its portfolio of partnerships, becoming Official Timekeeper of the 17th Asian Games Incheon 2014. Whether it is for the athletes themselves or the billions of fans across Asia, Tissot has created a special collection for all, to make this time memorable, keeping the dynamic nature of the games in mind. The Tissot Asian Games Collection is comprised of watches from classic to sporty, with unique designs to suit every taste. The watches are synonymous with Tissot’s Timekeeping precision. To mark the occasion, Indian trap shooter specialist Manavjit Singh Sandhu was joined by model and actress Kriti Sanon, for an exclusive event at Select City Walk Tissot Boutique in New Delhi.

     

    Speaking about the event, Manavjit Singh Sandhu said, “the Asian Games is one of the largest sporting events in the world and it gives me great pleasure to be a part of the celebrations with Tissot, right before the Games kick off. I am delighted with my Tissot Asian Games Collection watch. It is a souvenir that I will always cherish. I wish all the players the very best and hope India brings in many laurels.”

     

    The Tissot Asian Games Collection includes –

     

    • Tissot PR 100 Automatic Asian Games Special Editions 2014 – Tradition in action

    • Tissot PRC 200 Chrono Quartz Asian Games Special Editions 2014 – Class in action

    • Tissot Luxury Automatic Asian Games Limited Editions 2014 – Style in action

    • Tissot  Asian Games Special Edition 2014 – Dynamism in action

    • Tissot T-Touch II Asian Games Limited Edition 2014 – Innovation in action

     
    Priced between INR 54400 and INR 28000, The Asian Games Collection is definitely something one will treasure for a lifetime.

  • HDFC Bank Named India’s Most Valuable Brand In Brand Ranking

    HDFC Bank Named India’s Most Valuable Brand In Brand Ranking

    MUMBAI: According to the first ever BrandZ™ Top 50 Most Valuable Indian Brands ranking announced today, the combined Brand Value of all the brands in the rankingis almost $70bn.HDFC Bank is India’s most valuable brand, with a value of $9.4bn. Carried out by marketing and brand consultancy Millward Brown in conjunction with WPP, the valuationis the only one in India that takes into account consumers’ opinion of brands to calculate thecontribution that product brands make to business success.

    The BrandZ™ India study shows that India’s unrestricted ‘right to play’ for businesses has nurturedgreat diversity amongst brands in the ranking.The Top 50 come from 13 different categories. Seventeen are multi-national corporations (MNCs), 26 are private Indian brands and seven are state-owned brands. This indicates that India is an open, fertile market for building valuable brands, irrespective of age, origin, structure, category, ownership or even price range.

    HDFC Bank, the no.1 brand, has a network in more than 2,100 cities. It is popular with its 28 million customers for launching mobile apps designed to make banking easier, and running literacy, education and skills training programmes in rural areas. The No.2 brand, Airtel, is the fourth largest mobile operator in the world with nearly 300 million customers, while India’s largest commercial bank, State Bank of India, is at No.3 in the ranking.

    Services businesses (Banking, Telecoms and Insurance), which are the nerve centre of today’s Indian economy, are prominent in the ranking.Seven of the Top 10 brands, and 30% of the Top 50 brands, come from the service sector. Financial services stand out, with the12 banks and insurers in the ranking holding the largest proportion (37%) of total Brand Value.Analysis shows these brands have built value by successfully achieving scale – both ingeographical reach and the diversity of their offerings. Telecoms, Personal Care, and the Food and Dairysectors also feature strongly in the Top 50. The data shows that these brands – along with the other FMCG brands in the ranking – excel at connecting with Indian consumers.

    The average Brand Contribution (ameasure of the impact brand alone has on value) of the Top 5 brands is far higher than the overall average of the Top 50, illustrating the positive impact that building a strong brand has on the financial valuation of the brand. These brands create powerful connections by being meaningful to consumers,and differentiating themselves from others.

    The BrandZ™ Top 50 Most Valuable Indian Brands 2014

    Key findings highlighted in the BrandZTMTop 50 Most Valuable Indian Brands include:

    •    Being meaningful and different builds value – India’s most valuable brands are highly relevant to consumers and differentiate themselves through service, new offerings and brand experiences. One such example is personal care brand Colgate (No.28) – even after 70 years in India the brand has successfully remained relevant and continues to differentiate itself from the competition.

    •    India has evolved into a brand powerhouse – its Top 50 most valuable brands have as much Brand Power (consumers’ predisposition to choose that brand over another) as the global Top 50, and are ahead of the other emerging economies.

    •    Private sector players and multinational corporations dominate – together these contribute around 85% of total brand value. They have succeeded by nurturing a strong relationship with Indian consumers.

    •    Megabrands lead the game – like other fast growing economies, India is dominated by a handful of big brands or companies that own stables of brands: the Top 5 account for 45% of the ranking’s total value. Their tremendous scale and ability to cater to a wide spectrum of the population has translated into financial gains.

    •    ‘Balanced brands’ is the mantra – brands that are able to build both strong connections with consumers and business scale that leads to the creation of financial value are contenders for entering or rising up the BrandZ ranking. Three out ofthe Top 5 Indian brands demonstrate this balance.

    •    Consumer technology is ‘the category waiting to happen’ – there are currently no home-grownconsumer technology brands in the Top 50, but this category is on the verge of emergence. The presence of Indians working in the sector globally is high, and consumer-facing technology brands founded by young entrepreneurshave already started to gain ground.

    •    ‘Indianizing’ products and services is important – the many successful international brands in the ranking have taken the time to understand Indian needs and tastes and adapt to them. Noodles, food seasoning, soup and sauce brand Maggi (No.18), personal care brand Colgate (No.28) and beverage brand Horlicks (No.20) are mastersat this – and are thought of as Indian brands by most consumers as a result.

    •    Old and new sit side by side – living with one foot in the ancient world and one in the modern makes consumers equally receptive to heritage brands (Bajaj Auto, No.5, established 1945) and new brands (Airtel, No. 2, established 1995). More than a quarter of the Top 50 brands were created after the economic liberalization in 1991 while Dabur, No.22, was established 130 years ago.

    Prasun Basu, Millward Brown’s Managing Director – South Asia, said, “The stronger the relationship a brand can build withconsumers in its category, and the more it canleverage that to build scale, the more sustainable and profitable it becomes. All of the Top 50brands are reputable, successful engines of growth for the future of India. Any global manufacturer that makes the effort to understand the diversity of the Indian consumer’s needs, tastes and aspirations, and which can build a proposition that is both meaningful and appropriately differentiated,will succeed in building a strong brand.”

    David Roth, CEO of The Store, WPP added,“With the second highest number of social networking users in the world, and the third highest number of users of mobile devices, developing an e-commerce strategy that focuses on social and mobile platforms is essential for brands in this region.”

    CVL Srinivas, CEO GroupM – South Asia, added,“We are already seeing the impact of the purchasing power of the internet and mobile users in India, with the exponential growth of e-commerce companies in the space of travel, e-tailing, ticketing and many main line brands increasing their brand building budgets to digital media in multiples.”

    In addition to the rankings, special awards were also presented to brands among the Top 50 under the following categories.

    Millward Brown BrandZ India Awards 2014

     

  • HDFC Bank tops the BrandZ Top 50 most valuable Indian brands 2014

    HDFC Bank tops the BrandZ Top 50 most valuable Indian brands 2014

    MUMBAI: Before the FIFA World Cup commenced in Brazil, several concerns were raised about its execution and other related issues, however when it started, all those concerns were laid to rest as the world experienced a strong tournament both on and off the field.

    With this example, WPP CEO Sir Martin Sorrell, while speaking at the launch of ‘Brandz Top 50 Indian brands’ emphasised on the importance of one. Highlighting the potential of the Indian market, Sorrell said that the worldwide advertising spend and revenue have remained constant and in mature markets it is not growing as rapidly as it is in fast-growing markets like India.

    With $500 million revenue from India, the conglomerate believes that the country has grown strongly for WPP and predicts a positive future as well, especially with the new government.

    After nine long years, the BrandZ valuations rankings, commissioned by WPP and carried out by Millward Brown, has finally entered the Indian market.

    In its debut year, the top 50 most valued bands report was unveiled in a glittering night in the presence of the media and corporate stalwarts by none other than Sorrell.  

    The list which includes the various sectors ranks HDFC Bank as the most valued brand in the banks category with the brand value of $9,425 million, followed by Airtel in telecom with $8,217 million. At the third position is once again a bank, State Bank of India, with $6,828 million brand value.

    The top 10 consisted of banks, automobiles, telecom industry with just one from the paint category, Asian Paints at number six with $2,812 million brand value.

    The research agency claims to be the only global rankings study that uses a unique brand valuation mechanism that combines officially released financial data and consumer-driven brand equity measurement to calculate brand value.

    “There is no other valuation which is statistically as rigorous as Millward Brown’s approach. Others lack the rigour and the credibility which BrandZ has,” said Sorrell while adding that the group has the global data and it was about time to tap the regional markets as well given the importance of the BRIC (Brazil, Russia, India and China) countries.

    The model of Brandz was thought of by Sorrell in 2006 with the vision of a common framework that will enable understanding of how brands work and help everyone in the WPP group.  It would also help the group understand the relationship brands have with consumers and help it service its clients.

    “The methodology is different and much more reliable, consistent and credible”, said Sorrell. Globally, the BrandZ study covers two million consumers and more than 10,000 different brands in over 30 countries, in India it was more than 25,000 consumers, 500 brands in 37 categories.

    The ranking combines rigorously analysed financial data from Bloomberg and Kantar Worldpanel with consumer opinions gathered from Indian consumers. “The core of the data comes from interviews with consumers and what relationship brands play with them,” added The Store CEO David Roth highlighting the big data collected by it.

    The brands valued in the report had to meet the eligibility criteria: of being owned by a company which is publicly traded in India, reported positive earnings and derived at least 25 per cent of revenue from retail business. The report that includes the MNCs trading in the country also spoke to rural consumers.

    Explaining the mathematics behind it, the Millward Brown MD south Asia Prasun Basu said that what makes the brand value is the financial value of a company along with the brand contribution for the consumers.

    The stronger the relationship a brand can build with consumers in its category and the more it can leverage that scale, the more profitable and sustainable it becomes, highlights the study while elaborating the key takeaways from it to help brands grow.

    One of the most important takeaways is that a brand needs to be meaningful to its consumers and be able to differentiate itself through its services. For example, the 70 year old brand, Colgate, has remained relevant and continues to differentiate itself from the competition.

    Also, one needs to have a perfect balance between brand equity and financial value to drive it.

    Examples like McDonalds tell how international brands have taken an understanding of Indian needs and tastes and adapted to it. “India has evolved into a powerhouse where premium as well mass brands survive and the story will only grow stronger,” said Basu.  

    With the middle class and disposable income growing, the conglomerate sees a massive growth potential in the country. “After a year or two, we might take the list to top 100!” concluded an optimistic Sorrell.

  • BlackBerry Appoints Sandeep Chennakeshu President of BlackBerry Technology Solutions Business Unit

    BlackBerry Appoints Sandeep Chennakeshu President of BlackBerry Technology Solutions Business Unit

    MUMBAI: BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a global leader in mobile communications, announced today that it has named Sandeep Chennakeshu to lead a new business unit to be called BlackBerry Technology Solutions, or BTS. The BTS business unit comprises BlackBerry’s innovative technology assets, including: QNX (embedded software), Project Ion (Internet of Things application platform), Certicom (cryptography applications), and Paratek (RF antenna tuning), as well as BlackBerry’s extensive patent portfolio.

     

    Executive Chairman and CEO John Chen said, “I am very pleased that Sandeep has joined BlackBerry to lead BTS. QNX, Certicom and Paratek are strategic and technically innovative assets with significant potential to address the much wider global markets for secure, reliable communications and embedded applications. Project Ion creates an application platform that enables secure and collaborative machine-to-machine communication required by the growing number of end-to-end, Internet of Things applications. Our broad global portfolio of 44,000 patents is of value to several industry segments. Combining all these assets into a single business unit led by Sandeep will create operational synergies and new revenue streams, furthering our turnaround strategy.”

     

    Sandeep Chennakeshu has been engaged in research, product development, IP creation/licensing and general management in the wireless, electronics and semiconductor industry for over 25 years, including serving as President of Ericsson Mobile Platforms and CTO of Sony-Ericsson. He is a named inventor on 73 patents and a Fellow of the IEEE.

     

    Chennakeshu starts immediately.

  • Fevicol rides on the Kabbadi wagon

    Fevicol rides on the Kabbadi wagon

    MUMBAI: Fevicol, one of the leading adhesive brands in Asia, has integrated with Pro Kabbadi League for an on-air and on-ground integration. The integration will go on till 31 August.

     

    Pidilite Industries  CMO Anil Jayaraj said, “Kabbadi is a sport integral to India’s culture. The game has seen resurrection as a mainstream sport through Pro Kabbadi League. Kabbadi is an ideal game for Fevicol to associate considering the fact that it involves strong holds, tackles and bonds which is in line with the brand’s messaging of strong bonding.”

     

    Madison Media Sigma, COO Vanita Keswani  said, “PKL’s viewership data are encouraging and proves the fact that the game is finding its feet amongst Indian viewers. It saw an astounding 218 million viewers tuning into Pro-Kabaddi League’s opening games.”

     

    Integration will involve on-air animated pushbacks and aston bands on Star Sports featuring ‘Fevicol ki Pakkad, Chootegi Nahin’ during live matches when a tackle results in entrapment of the raider. The classic Fevicol TVC ‘Haisha ad’ will be aired during matches on Star Sports and Star Gold. The brand will also communicate onground through messaging on LED screens at venues.

  • Intex targets revenue of Rs 6500 crore by 2016; to focus on south India

    Intex targets revenue of Rs 6500 crore by 2016; to focus on south India

    BENGALURU: Intex Technologies (India) that got into the mobile business around two years ago, had initially focused on the north and west Indian markets. Now, it has set its eyes on the south to help grow its business, starting off with Karnataka. The company is targeting revenues of Rs 6500 crore (a little more than $1 billion) by FY 2016.

     

    It has roped in Kannada actor Sudeep, who is also the anchor of Suvarna TV’s reality show Bigg Boss Kannada 2, as its brand ambassador for a year. The TV/movie star launched Intex’s new range of aqua mobile handsets – Aqua Style- in Bengaluru earlier this week.

     

    The company states that its revenue doubled to Rs 2000 crore in FY-2014 as compared to Rs 1000 crore in FY-2013 and it plans to close the current fiscal with revenue of Rs 3500 crore. 65 per cent of the company’s business comes from mobile phone sales.

     

    Intex senior general manager mobile business Sanjay Kumar Kalirona said, “The Aqua range has been widely accepted by our customers across India. The Aqua Style has been designed keeping in mind, the need for style and quality. We are focused on increasing our footprint in Karnataka and I am certain that our association with Sudeep will be well accepted by the regional audiences. With Aqua Style, we aim to empower youngsters looking for a mobile that speaks about their personality.” 

     

    Earmarked for brand spends is Rs 150 crore for FY-2015, with around Rs 100 crore solely on mobile phone promotion. Intex is planning a Rs 30 crore to Rs 40 crore campaign over the next three to four months, with a big percentage of the spends in south India. The campaign will cover print, television, radio, outdoor, social media and BTL activities, along with retail branding strategies. 

     

    Intex had roped in Farhan Akhtar as its brand ambassador in 2013, and launched two TVCs featuring its smartphones – Aqua i5 and Aqua i7 with him. It plans to launch its third TVC, also with Farhan for Aqua i5 HD as one of the four to five TVCs planned for this fiscal. 

     

    To enhance its customer base, Intex has joined hands with various players in the sports and entertainment industry through associations with cricket tournaments and a partnership with Sanjay Leela Bhansali for the Priyanka Chopra-starrer biopic on Mary Kom.

     

    Most of the creative work has been done in-house, and the company has two to three agencies for media-buying, sources at Intex said.

     

    Intex is a player in India in mobile handset, consumer durables and IT accessories. It claims that it has a pan India presence through its wide network comprising 29 stock and sales offices and over 800 service touch points.

  • Give a missed call and join HUL’s fight against corruption

    Give a missed call and join HUL’s fight against corruption

    MUMBAI: In 2011, when Anna Hazare led the anti-corruption movement along with the likes of Kiran Bedi, Arvind Kejriwal, the country fed up of the ailment joined in the momentum as well.

     

    People, especially youngsters, wanting a better India, didn’t hesitate to step out of their comfort zone and take the matter in their hands.

     

    Be it a metro or a small village, corruption can be seen everywhere. This anti-social element is not only killing India’s value system, ethical codes and moral chains but also the economy. To counter it, many including brands are doing their bit to change the system.

     

    Hindustan Unilever’s (HUL) Cannes Lions winner, Kan Khajura Tesan, has undertaken an initiative that will take the fight against corruption to every Indian’s doorstep. Since the issue strikes a chord with every Indian, the anticipated response might go on to create a world record.

     

    This independence day week, Kan Khajura Tesan aims to set a world record by getting as many missed calls as possible in 120 hours from the people of India on its toll free number 1800-30-000-123. To pledge against corruption, the audience has to give a missed call on the number from their mobile phones. In return, Kan Khajura Tesan will donate Re 1 for every 100 missed calls received between 13 August and 17 August to the National Anti Corruption Investigation Bureau. Once the consumer gives a missed call to Kan Khajura Tesan, in a few seconds the consumer will receive a call back from the channel to confirm their participation in the endeavour to set a world record along with 20 minutes of free entertainment.

     

    Hindustan Unilever vice president Priya Nair said, “Kan Khajura Tesan is one of India’s biggest, free and on-demand radio channels with over 1.4 crore subscribers and more than 25 crore minutes of radio engagement. With this initiative, we want to use this powerful platform to drive a social change. The initiative of pledging against corruption has never been attempted at this level anywhere in the world yet, and with the support of Indians we want to create a record of which every Indian can be proud.”

     

    Kan Khajura Tesan, the country’s first free and on-demand entertainment mobile radio channel owned by HUL was launched in October 2013 in Bihar and Jharkhand and the service was expanded in August 2014 across Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Himachal Pradesh, Haryana, Punjab, Rajasthan, Gujarat and Maharashtra.