Category: Brands

  • Hawkins ad spend flat in Q1-2015

    Hawkins ad spend flat in Q1-2015

    BENGALURU:  Indian pressure cooker manufacturer Hawkins Cookers Limited (Hawkins) spent Rs 3.37 core (34.1 per cent of Advertising and Sales Promotion or ASP) towards Advertising (Ad spend) in Q1-2015, 2.7 per cent lower than the Rs 3.46 crore (19.7 per cent of ASP) in Q4-2014 and 1.2 per cent more than the Rs 3.33 crore (39.4 per cent of ASP) in Q1-2014. Overall, ad spend was almost flat across the three quarters – Q1-2015, Q4-2014 and Q1-2014.

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    The company’s ASP comprises ad spend and discounts. As per Fig 1 below, based on historical data over the nine quarter period starting Q1-2013 until Q1-2015 (current quarter), the company spends the maximum towards ads in Q3, the festive season in the country. In Q2 and Q4, it resorts more towards discounting.

    The company has been skewed more towards offering discounts as compared to advertising. Over the nine quarter period under consideration, the simple average ad spend in terms of percentage of ASP is 26.7 per cent, while the proportion of discount over the same period works out to 73.3 per cent of ASP.  This trend is likely to continue based on historical data across the nine quarters under consideration. The company in Q2-2015 is likely to resort significantly on offering discount and spend a lower towards advertising. Q3-2015 is likely to see the company’s ad spend go up significantly.

    The company’s highest ad spend over the nine quarters has been Rs 8.67 crore in Q3-2014 (49.3 per cent of ASP). Hawkins ad spend has been lowest in terms of rupees in Q4-2013 at Rs 0.35 crore (2.9 per cent of ASP), while the lowest in terms of percentage of ASP was in Q2-2013 at 2.8 per cent (Rs 0.37 crore).

    The company’s ASP in Q1-2015 at Rs 9.88 crore (10.2 per cent of Total Income from Operations or TIO) was 43.7 per cent lower than the Rs 17.55 crore (12.4 per cent of TIO) in Q4-2014 and 17 per cent more than the Rs 8.44 crore (11.2 per cent of TIO) in Q1-2014. ASP in terms of simple average in absolute rupees across the nine quarters under consideration is about Rs 13.01 crore.

    Hawkins TIO in Q1-2015 at Rs 97.20 crore was 31.5 per cent less than the Rs 141.87 crore in Q4-2014 and 29.1 per cent more than the Rs 75.31 crore in Q1-2014.

    While the company’s TIO across the nine quarters under consideration shows a linear upward trend, the company’s ASP seems to have flattened out linearly in terms of absolute rupees, and shows a slightly downward trend in terms of percentage of TIO. Please refer to Fig 1A below.

    Hawkins PAT for Q1-2015 at Rs 7.07 crore (7.3 per cent of TIO) was 46.1 per cent lower than the Rs 13.13 crore (9.3 per cent of TIO) in the immediate trailing quarter and 44.6 per cent more than the Rs 4.89 crore (6.5 per cent of TIO) in the corresponding year ago quarter. Please refer to Fig 2 below.

    Overall, on a linear basis, PAT seems to be moving upward both in terms of absolute rupees as well as percentage of TIO.

    Click here to read the financial result

  • P&G Health halves q-o-q marketing spends in Q4-2014, ups 3.2 per cent in FY-2014

    P&G Health halves q-o-q marketing spends in Q4-2014, ups 3.2 per cent in FY-2014

    BENGALURU: Consumer goods company Procter & Gamble Hygiene and Health Care Limited (P&G Health) reduced its ad and sales promotion spends  (ASP) to less than half in the quarter ended 30 June 2014 (Q4-2014, current quarter) as compared to the immediate trailing quarter (Q3-2014). The company says that its focus on innovation and productivity continued to sustain growth momentum by delivering an increase in net sales.

    P&G Health spent Rs 37.99 crore (7.8 per cent of Operating Income or TIO) towards ASP in Q4-2014 versus Rs 83.16 crore (16.6 per cent of TIO) in the quarter ended 31 March 2014 (Q3-2014) and was 33.1 per cent lower y-o-y than the Rs 56.75 crore (13.4 per cent of TIO).

    Across 10 quarters starting Q4-2012 until the current quarter, its Q4-2014 APS spends both in terms of absolute rupees and as percentage of TIO were the lowest. Though in terms of absolute rupees, P&G Health’s ASP shows an upward linear trend, in terms of percentage of TIO, the linear trend is downwards.

    Notes: (1) The company’s financial year ends on30  June, hence results for the quarter ended30 June  2014 are Q4-2014, for the quarter ended 30 September 2013 are Q1-2014; for the quarter ended31 December 2013 are Q2-2014 and for the quarter ended 31 March 2014 are Q3-2014. Similar nomenclature is applicable for other years.

    (2) 100,00,000 = 100 lakh = 10 million = 1 crore

    P&G Health’s ASP is made up of two components – advertisement (ad) and trade incentives (incentive) spends. From FY-2008 (year ended 30 June 2008) until FY-2013, the company’s ASP is split has shifted towards increasing incentive spends – the company’s incentive spend has moved from about 20 per cent of ASP to 44 per cent in FY-2014, with ad spends proportionately moving downwards from 80 per cent in FY-2008 to 56 per cent in FY-2013. This does not mean that the company has been spending lower amount of money towards ad spends, it’s just that with higher budgets, the skew is more towards spending more on trade incentives.

    P&G Health’s ASP in FY-2014 at Rs 294.49 crore was just 3.2 per cent more than the Rs 285.27 crore in FY-2013, again, the lowest percentage growth over the last 7 financial years starting FY-2008 until FY-2014.

    The company’s TIO in Q4-2014 was down 2.9 per cent to Rs 486.1 crore versus the Rs 500.67 crore in Q3-2014 and was 14.9 per cent more than the Rs 423.08 crore in Q1-2014. P&G Health’s FY-2014 TIO at Rs 205.09 crore was 21.6 per cent more than the Rs 168.68 crore in the preceding financial year. Please refer to Fig 1 below.

    P&G Health’s PAT in Q4-2014 at Rs 89.92 crore (18.5 per cent of TIO) was 11.3 per cent more than the Rs 80.76 crore (16.1 per cent of TIO) in Q3-2014 and was 73.4 per cent more than the Rs 51.87 crore (12.3 per cent of TIO) in Q4-2013.

    In FY-2014, PAT at Rs 302.02 crore (14.7 per cent of TIO) was 48.6 per cent more than the Rs 203.22 crore (12 per cent of TIO) in FY-2013.

    P&G Health, in its earnings release says that both its feminine and healthcare businesses continued to deliver double digit growth in a competitive market environment behind superior products, strong initiatives and product portfolio strength. It says further that the launch of Old Spice is delivering in line with its expectations. Among its product portfolio, the company has brands such as Whisper (feminine hygiene) and Vicks (healthcare), and Old Spice.

    Click here to read the audited financial result

  • Mother Dairy launches ‘SBI-Mother Dairy SmartChange Card’

    Mother Dairy launches ‘SBI-Mother Dairy SmartChange Card’

    MUMBAI: Mother Dairy Fruit & Vegetable has strategically tied-up with State Bank of India (SBI) to launch ‘SBI – Mother Dairy SmartChange Card’ for Mother Dairy Milk Booths in Delhi & NCR.

     

    The first-of-a-kind initiative in the dairy industry will facilitate consumers towards a more convenient mode of payment at Mother Dairy milk booths. These SmartChange Cards will allow the consumers to pay conveniently through this card instead of paying cash and particularly coins, for every purchase at the Mother Dairy booths.

     

    Mother Dairy Fruit & Vegetable MD S Nagarajan said, “At Mother Dairy we believe in always keeping our stakeholders at the core of all our activities.  We  realised  that  we  had  a  dual  problem  of tendering exact change to consumers after purchase from booths and also for cash handling hassle for concessionaire due to usage of  coins.  While it left the consumers peeved,  it  was  also  not always possible for retailers to tender exact change all the time. This made us realise that while consumers were looking at a solution to this problem, so are the retailers who even do not like seeing consumers returning unhappy.  Hence, we decided to launch the SmartChange Cards at our booths. We are hoping this initiative will start a trend and will ease the life of consumers further in the long-run.”

     

    Nagarajan further added, “While the solution to the problem was apparent our next step was to find the right partner for this project. The choice to tie-up with SBI was not difficult, keeping in mind its strength and capabilities to provide this initiative with the required back- end support and infrastructure.”

     

    State Bank of India corporate strategy and new businesses deputy MD SK Mishra said, “State Bank has always been the principal Banker for Mother Dairy and has an association with them since decades. Introduction of a “SBI-Mother Dairy SmartChange Card” is a joint initiative to facilitate cashless payment across Mother Dairy Booth outlets. The Card is specifically designed to be easy to use and convenient to cater to the needs of Mother Dairy Booth consumers and is positioned as an alternative to use of small notes / coins at Mother Dairy Outlets. “

     

    With this launch, the SmartChange Card service will now be available to 150 booths in its initial phase of three months.

  • K Sera Sera opens miniplex in Abohar, near Chandigarh

    K Sera Sera opens miniplex in Abohar, near Chandigarh

    MUMBAI: After successfully launching a chain of miniplexes in several states and districts across the country, the film production and distribution company, K Sera Sera (KSS) has now launched a miniplex in Abohar, near Chandigarh in Punjab.

     

    This is the second KSS miniplex in Punjab launched within the last two weeks. The company had launched another one at Nawanshahr on 14 August. With the launch of the new miniplex, the total number of KSS screens has now reached 15.

     

    Speaking on the occasion, KSS chairman Satish Panchariya said, “It is a sheer delight to expand the miniplexes across the country. We aim to reach out to the movie enthusiasts and delight them with the latest technology in movie viewing. We have maintained to bring such delightful experiences to our viewers and we are working towards enhancing it even more.” 

    The new miniplex in Abohar will have high quality digital technology via satellite, lighting and high end acoustic sound system. It has got all the perks of a multiplex experience at a lower rate. To add to the experience, KSS also offers multi –cuisine food courts in the cinema.

     

    The miniplex also has a total of 150 seats for each of its two screens and uniform recliners, which can recline up to 150 degrees. 

  • Tata Global Beverages looks at wellness segment

    Tata Global Beverages looks at wellness segment

    KOLKATA: Tata Global Beverages (formerly called Tata Tea) is mulling to explore options of entering into the wellness segment by launching tea for diabetes and cardiac patients. The company with this aims at improving its business.

     

    That apart the beverage company is planning to expand its water portfolio to 10 per cent of its turnover by launching ‘Tata Gluco Plus’ and ‘Tata Water Plus’ stage-by-stage across the country.

     

    “We are actually looking at functional teas as an area of future growth. I think this is a very interesting subject going into the future,” said Tata Global Beverages chairman Cyrus Mistry.

     

    A functional beverage is a non-alcoholic drink and consists of ingredients such as herbs, vitamins, minerals, amino acids or additional raw fruits.

     

    “A number of categories in tea and coffee are still unexplored and the geographic reach continues to give us opportunities,” he said.

     

    He said the philosophy of the company is to invest in new categories and geographies.

     

    On tea price, he said, “Tea prices are volatile, but we are making all emphasis on innovation and improvement in procurement process to minimise the impact of rising tea prices in the future.”

     

    According to Mistry, the water division currently accounts for just one per cent of the company’s turnover. During the last financial year consolidated total revenue of the company stood at Rs 7,819 crore, higher by five per cent as compared to the previous fiscal.

     

    TGBL will continue to invest in NourishCo Beverages, a joint venture with PepsiCo India Holdings, despite it not being profitable in the short-term. “But we see revenue growth from this business significantly,” he emphasised. 

     

    The company is also looking at capacity expansion for its premium water brand Himalayan. “We have to invest significantly in building the brands in India and globally,” he said.

     

    Tata Water Plus, a fortified water product was also bought by the Tatas after it signed a 50:50 JV with PepsiCo in the year 2010.

     

    Tata Global has already shifted its headquarters to Mumbai from Kolkata.

  • Titan q-o-q advertising spend up 13.6 per cent in Q1-2015

    Titan q-o-q advertising spend up 13.6 per cent in Q1-2015

    BENGALURU: Titan Company Limited (Titan) increased its advertising spend (ASP) in Q1-2015 (current quarter) at Rs 99.25 crore (3.4 per cent of Total Income from Operations or TIO) by 13.6 per cent as compared to the Rs 87.37 crore (3.1 per cent of TIO) in the immediate trailing quarter,but was 5.2 per cent lower than the Rs 104.67 crore (3.4 per cent of YIO) in Q1-2013.

    Note : 100,00,000 = 100 lakh = 10 million = 1 crore

    Titan has three revenue segments – watches having five major brands –Titan, Xylus, Nebula, Sonata and Fastrack; Jewellery (the largest segment in terms of revenue and consequently profits) with Tanishq, Zoya, Gold Plus from Tata, Mia and Fq teen diamonds; and ‘Other’ such as eyewear under the Titan EYE+ brand, apparel and eyewear also under Fastrack brand and precision engineering among others.

    While the company’s ASP in terms of absolute rupee value shows an icreasing linear trend, in terms of percentage of TIO, the trend is downwards across 10 quarters starting with Q4-2012 until the current quarter. Refer to figure 1 below.

    The company has seen a drop in PAT on both y-o-y and q-o-q basis.  PAT in Q1-2015 at Rs 177.27 crore (6.13 per cent of Total Income from operations  or TIO), which was 14.1 per cent lower than the PAT of Rs 206.44 crore (4.8 per cent of TIO) in the immediate trailing quarter and 2.9 per cent lower than the Rs 182.48 crore (5.9 per cent of TIO) reported for the corrseponding quarter of last year.

    The company has seen a 3.1 per cent increase in its TIO in Q1-2015 at Rs 2891.44 crore versus Rs 2903.38 crore in Q4-2014 and 7 per cent lower than the Rs 3107.67 crore in Q1-2014.

    Titan managing director Bhaskar Bhat explains thelower y-o-y TIO, “The consumer discretionary spend in the current quarter was far more stable than what we witnessed in the past few quarters. With stability in the policitcal environment, the market mood has been positive. However, due to extraordinary first quarter witnessed by jewellery business last year, the topline growth in this quarter was tough. Regulatory pressures faced by jewellery business have amplified the challenge.”

    Titan, in its earnings press release, says that it has put together exciting plans to stimulate demand for all its product categories through innovative advertising campaigns and new product launches.

    As per figure 2 below, Titan’s TIO shows an upward linear trend across the 10 quarters under consideration, as does PAT in absolute rupee terms. In terms of PAT as percantage iof TIO, the linear trend is almost flat, with a slight dip.

    The company says that its watches business witnessed a growth of 10.4 per cent from Rs 389.68 crore in the year ago quarter to Rs 439.95 crore in Q1-2015. Its jewellery business, which contributes majorly to TIO, declined 10.1 per cent to Rs 2325.27 crore in the current quarter versus Rs 2586.61 crore in Q1-2014. The company’s other businesses –Eyewear, Precision Engineering and accessories grew 3.8 per cent 123.18 crore to Rs 127.83 crore this year.

    Click here to read the standalone unaudited/audited result

    Click here to read the press release

  • Britannia Industries Q1-2015 marketing spend down 6 per cent, PAT up 27 per cent y-o-y

    Britannia Industries Q1-2015 marketing spend down 6 per cent, PAT up 27 per cent y-o-y

    BENGALURU: Britannia Industries Limited (Britannia) spent 5.9 per cent less towards Advertisement and Sales Promotion (ASP) in Q1-2015 at Rs 138.43 crore (7.7 per cent of Net total Income from Operations or TIO) versus Rs 147.11 crore (9.5 per cent of TIO in the year ago quarter and 5.3 per cent less than the Rs 146.19 crore (8.1 per  cent of TIO) in the immediate trailing quarter.

    As a matter of fact, the company’s ASP in terms of percentage of TIO at 7.7 per cent was the lowest spend by the company over a 9 quarter period staring Q1-2013 till the current quarter Q1-2015. In terms of rupee value, Britannia’s ASP in Q1-2013 was the lowest over the nine quarter’s under consideration at Rs 112.96 crore, but was 8.3 per cent of TIO in that quarter. The company’s highest spend in terms of percentage of TIO was in Q1-2014 at 9.5 per cent (Rs 147.11 crore). The company’s highest spend in absolute rupees was in Q3-2014 at Rs 155.28 crore (8.7 per cent of TIO) during the nine quarters under consideration in this report.

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    Britannia’s TIO in Q1-2015 was up 15.2 per cent at Rs 1786.99 crore versus Rs 1551.51 crore in Q1-2014 and 1.4 per cent lower than the Rs 181.44 crore in Q4-2014.

    Overall, across the nine quarters’ though the ASP spend in absolute rupee shows an upward linear trend. However, in terms of percentage of TIO, the ASP linear trend shows a decline. Britannia’s TIO shows an increasing linear trend. Please refer to Fig 1 below.

    Britannia’s PAT in Q1-2015 at Rs 113.66 crore was the highest in terms of absolute rupees as well as percentage of TIO at 6.4 per cent. In the year ago quarter, (Q1-2014) PAT at Rs 89.49 crore (5.8 per cent of TIO) was 27 per cent lower than the current quarter PAT (Q1-2015).  The current quarter PAT was also 5.6 per cent higher than the Rs 107.66 crore (5.9 per cent of TIO) in Q4-2014. Overall, Britannia’s PAT seems to be moving upwards both in terms of absolute rupees and percentage of TIO (Linear trends not shown in Fig 2 below).

    Overall, the FMCG, Food and Biscuit industries have shown declining growth over 18 months starting January 2013 (Q4-2013) from about 15-16 per cent for each industry to about 6 to 8 per cent in June 2014 (Q1-2015) says the company in an analyst meet/investor’s presentation. The company’s simple average TIO growth across the nine quarters under consideration is 3.6 per cent, and across the six quarters starting Q4-2013, it is 1.8 per cent, indicating a lower than industry average growth, hence overall reduction in share in a market that is growing.  

    Please refer to figure 3 below. Q1 of three years (2013, 2014 and 2015) have shown low growth or de-growth in terms of q-o-q growth of TIO. Generally Q2 over the years has shown higher growth, maybe, if the trend continues this year, the company may show double digit TIO growth in the coming quarter, and, with the upward trend in PAT both in terms of absolute rupees as well as in terms of percentage of TIO, PAT in Q2-2015 could be a new record?

    Click here to read the Consolidated paper.

  • Gillette India ups Ad exp 40 per cent in FY-2014

    Gillette India ups Ad exp 40 per cent in FY-2014

    BENGALURU: Gillette India Limited (Gillette) reported a 40.2 per cent higher advertisement and sales promotion (ASP) spend for its year ended 30 June 2014 (FY-2014) at Rs 419.40 crore (24 per cent of net Total Income from Operations or TIO) as compared to the Rs 299.16 crore (20.8 per cent of TIO) in the year ended 30 June 2013 (FY-2013).

    ASP in the quarter ended 30 June 2014 (Q4-2014) was 10.7 per cent lower at Rs 110.56 crore (23 per cent of TIO) versus Rs 123.84 crore (27.2 per cent of TIO) in the immediate trailing quarter (Q3-2014) and was 39.8 per cent more than the Rs 79.06 crore(20.1 per cent of TIO) in the year ago quarter Q4-2013.

    Note: (1) 100,00,000 = 100 lakh = 10 million = 1 crore.

    (2) Gillette financial year closes of 30 June, hence, the quarter ended30  June is Q1, while the quarter ended 30  September is Q2; quarter ended31  December is Q2 and quarter ended 31 March is Q3.

    Across 10 quarters starting Q3-2012 (quarter ended 31 March 2014) until Q4-2014 (quarter ended 30 June 2014), the company ASP shows an upward linear trend both in terms of absolute value as well as percentage of TIO.

    The company’s TIO has also been moving steadily upwards. In FY-2014, TIO at Rs 1749.49 crore was 21.7 per cent more than the Rs 1437.72 crore in FY-2013. TIO in Q4-2014 at Rs 479.72 crore was 5.3 per cent more q-o-q and 22.1 per cent more y-o-y.

    Please refer to Fig 1 below.

    Gillette’s ASP is made up of two components – advertisement and trade incentives. Please refer to figure 1A below for the breakup and the ratio. As is evident, the company’s ad spend ratio has gone to 1.41 and 1.42 times as compared to trade incentives in FY-2012 and FY-2013 respectively. In both FY-2010 and FY-2011 ratio of advertisement to Trade Incentives was 1.2.

    Gillette PAT has been steadily going down. In FY-2014, Gillette reported PAT of Rs 51.42 crore (2.9 per cent of TIO) as compared to the Rs 87.16 crore in FY-2013, though  in Q4-2014, the company’s PAT at Rs 16.76 crore (3.5 per cent of TIO) was almost double (1.98 times) the PAT of Rs 8.48 crore (1.9 per cent if TIO) in Q3-2014 and was 1.8 per cent more than the Rs 16.47 crore (4.2 per cent of TIO) in Q4-2013. PAT has been showing a downward linear trend across five years starting FY-2010 to FY-2014 and across the 10 quarters under consideration, both in terms of absolute value as well as in terms of percentage of TIO. Please refer to Fig 2 below.

    Three segments contribute to the company’s Income from operations (TIO) – grooming, portable power and oral care. Grooming segment includes blades, razors and toiletries, portable power includes batteries and oral care includes toothbrushes, toothpaste and oral care products. Gillette India’s products are sold under the brand Gillette with sub-brands like Fusion and Mach 3. Gillette India caters to Men’s personal care products such as razors, blades, shaving creams, gels, men’s skincare products, among others in India.

    The company says that sale of the grooming segment was up 19 per cent in FY-2014 versus FY-2013, oral care saw a growth of 31 per cent in FY-2014 as compared to last year and portable power saw a growth of 21 per cent in the current year as compared to previous year.

    Click here to read the unaudited financial statement

  • OPPO India to sponsor Colors’ ‘Bigg Boss 8’

    OPPO India to sponsor Colors’ ‘Bigg Boss 8’

    MUMBAI: OPPO India, a global technology brand with presence in North America, Europe and Asia has associated with Bigg Boss season eight as ‘Powered By’ sponsor.

     

    The partnership with OPPO India is a strategic decision, which creates synergies between both brands as they reach out to their respective target audiences.

     

    OPPO Mobiles India CEO Tom Lu said, “It’s been our endeavour to establish a closer connect with the Indian society ever since we became a part of it. A hugely popular show like Bigg Boss on Colors will give us a platform to come closer to the Indian masses. During the show, viewers will get to know more about OPPO’s commitment to designing beautiful technology products with an open attitude and how OPPO’s range of innovative smartphones help create fun memorable moments. We wish the show enormous success.”

     

    Colors CEO Raj Nayak said, “We are happy to announce our association with OPPO India as the powered by sponsor for Bigg Boss season 8 and are glad that OPPO has chosen the show as a platform to launch its newest campaign. We look forward to building a positive relationship with the brand and strengthening our association.”

     

    The Chinese smartphone brand made its entry into the Indian market in early 2014 with its flagship device OPPO N1.

     

    Hosted by Salman Khan, Bigg Boss brings together celebrities from different walks of life as they remain isolated from the outside world while experiencing many twists and turns during their stay in the Bigg Boss house for over three months.

  • Canon earmarks Rs 18 crore for advertising

    Canon earmarks Rs 18 crore for advertising

    MUMBAI: Targeting school going kids in the age-group of nine to 19 years with a new campaign, ‘Super Student’, Canon plans to take student creativity to the next level.

     

    In a bid to reposition itself, it has launched an aggressive marketing drive for its Pixma range of inkjet printers. The company’s new campaign focuses on the ink efficient Canon Pixma Inkjet printers, which inspire students to think out of the box and helps bring out the best in them, always.

     

    Canon executive vice president Alok Bharadwaj said, “We want to connect with school going kids who have high desire to accomplish high merit and recognitions. Engaging with them on technology is a great conversation which can help us become most desirable brand on their mind radar. These techie students of today are comfortable using smart devices including cloud and wi-fi printing. The new Pixma Ink efficient range is designed to combine creative printing with incredible cost-per-print savings. These models offer brilliant functionality and super affordable printing as low as 99 paisa per print. We want to show the students that realising their true creative potential is now possible and that too in a fun way!”

     

    “We plan to capture 25 per cent market share in the printer category by end of 2014 and become the market leader by 2016. Our printers are currently sold at 1000 retail outlets and we aim to double it by end of 2016. With 300 million students in India, building our brand in their mind is a big business of tomorrow for us,” added Bharadwaj.

     

    Canon plans to invest Rs 18 crore in advertising and promotions, this year, for its range of printers. The Super Student TVC will be on air from 22 August 2014 on kids, news and entertainment channels.

     

    Canon India CSP group head Gautam Paul emphasised about the Canon technology. “The heart of any printer is the ability to print high quality documents and photos, and Canon Pixma printers excel in this fundamental area. FINE (Full-photolithography Inkjet Nozzle Engineering) technology achieves high-quality and high-speed printing. User experience is further enhanced with exclusive access to Creative Park Premium website which includes printable 3D paper craft, greeting cards, scrapbook and works by famous artists. This fun resource helps students create fun projects and enhances their creativity.”