Category: Brands

  • Forum Projects to spend Rs 35 crore for marketing & branding ‘Atmosphere’

    Forum Projects to spend Rs 35 crore for marketing & branding ‘Atmosphere’

    KOLKATA: Kolkata head-quartered real estate company, Forum Projects, which is developing a luxury residential condominium, Atmosphere, on the EM Bypass, at a cost of around Rs 617 crore, has earmarked an investment of Rs 30 – 35 crore on the marketing and branding of this unique project, which is likely to be completed by the end of 2016.

     

    The residential project adjacent to the Science City and opposite to ITC Hotel aims at achieving a turnover of around Rs 900 crore.

     

    Atmosphere will have around 80 villas in the price bracket of Rs 10 – 20 crore meant for high networth individuals (HNIs).

     

    The company has also imported a yacht and a recreational boat, to be given to the residents free of cost as a marketing gimmick. Going further, the company has plans to explore other unique marketing strategies.

     

    “We will spend around Rs 30 crore to Rs 35 crore on the branding and marketing activities of this unique project Atmosphere till it is fully sold,” said Forum Projects executive director Nirmal Lunawat.

     

    The company said that apart from spending on traditional media like newspaper, television, radio, hoarding and other real estate journals, it would spend a huge amount on the new media.

  • Q3-15: Dabur q-o-q marketing spends up 15.4 per cent

    Q3-15: Dabur q-o-q marketing spends up 15.4 per cent

    BENGALURU: Dabur India Limited (Dabur) spent 15.4 per cent more towards Advertisement and Publicity (ASP) in Q3-2015 at Rs 319.38 crore (15.4 per cent of Total Income from Operations or TIO) as compared to the Rs 253.35 crore (13.1 per cent of TIO) in the immediate trailing quarter and 10.3 per cent more than the Rs 289.62 crore (15.2 percent of TIO) in Q3-2014. This quarter’s ASP is the highest the company has spent over 9 quarters starting Q3-2013 until Q3-2015, both in absolute rupees and in terms of percentage of TIO. In Q1-2015 also, Dabur had spent 15.4 per cent of TIO towards ASP, but the amount was Rs 254.22 crore.

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    In 9M-2015, Dabur spent Rs 858.99 crore (14.6 per cent of TIO) towards ASP as compared to the Rs 771.29 crore (14.5 per cent of TIO) in 9M-2014. The company’s lowest ASP in terms of percentage of TIO as well as absolute rupees during the period under consideration was 12.5 per cent and Rs 191.92 crore in Q4-2013. Dabur’s simple average ASP in terms of percentage of TIO is 14.1 per cent during the nine quarter period under consideration.

    Fig 1 below indicates that Dabur’s ASP shows an upward linear trend both in terms of absolute rupees and ASP as percentage of TIO.

    Among the products that Dabur has include health supplements like Chyawanprash, Ratnaprash, Honey, Glucose; digestives like Hamjola – Hajmola Chuzkara and Natkhat Amrud, Pudin hara fizz; OTC and Ethicals such as Lal Tail, Honitus Syrup; Haircare products like Vatika, Vatika Brave and Beautiful digital, Anmol Jasmine marks; Toothpaste brands like Dabur Red, Babool and Meswak; skincare products like Fem natural fairness, Gold Bleach, Gulabari; Homecare brands such as Odomos, Odonil and Sanifresh; Food brands such as Real and Real Active.

    Dabur’s TIO in Q3-2015 was 7.7 per cent higher at Rs 2079.02 crore more than the 1929.58 crore in Q2-2015 and 9.2 per cent higher than the Rs 1904.56 crore in the corresponding year ago quarter. In 9M-2015, TIO at Rs 5887.46 crore was 11 per cent more than the Rs 5305.89 crore in 9M-2014. Figure 2 below indicates that TIO has an increasing linear trend during the 9 quarter period under consideration.

    Dabur PAT in Q3-2015 at Rs 282.78 crore (13.6 per cent of TIO) was 1.6 per cent lower than the Rs 287.48 crore (14.9 per cent of TIO) in Q2-2015 and 16.4 per cent more than the Rs 242.88 crore in Q3-2014. 9M-2015 PAT at Rs 781.07 crore (13.3 per cent of TIO) was 15.1 per cent more than the Rs 678.63 crore in 9M-2014. Fig 2 below indicates that PAT in absolute rupees and in terms of percentage of TIO shows a linear increasing trend.

    “While the macroeconomic environment continues to be challenging and competitive intensity remains high, we continue to pursue a prudent growth strategy and have been efficiently managing the risks and challenges. Despite a sharp fall in growth rates in most consumer products segments, Dabur continued to focus on brand-building and market expansion programmes and reported strong growth in its core categories, which have been significantly ahead of the market. Going forward too, our focus will be on pursuing an aggressive and profitable growth strategy,” said Dabur chief executive officer Sunil Duggal. Going forward, we will continue to pursue an aggressive growth strategy,” Duggal added.

    Category Growths as per the company’s release

    The Toothpaste business for Dabur grew much ahead of the industry ending the quarter with a strong 19 per cent surge. The Home Care business also reported an over 16 per cent growth during the quarter, while the Health

    Supplements business grew by 13.5 per cent. The Hair Care category, led by strong growth in Shampoo business, ended the third quarter of 2014-15 fiscal with a 12.1 percent growth while the Foods category reported a near 12 per cent growth during the quarter.

    The quarter also saw Dabur’s beauty retail subsidiary – NewU – mark a turnaround and report Profits for the first time in a quarter. The growth in Dabur’s International Business was led by Egypt at 29 per cent, Levant (comprising Yemen, Jordan, Lebanon & Syria markets) at 17 per cent and GCC at 14 per cent.

  • Micromax joins hands with Sony Music to create cricket anthem

    Micromax joins hands with Sony Music to create cricket anthem

    MUMBAI: In India, one’s language changes every hundred kilometers, but one of the few things which brings our diverse cultures together, is our love for ‘cricket’ and ‘music’.

     

    Encouraging the fans across the country to come together and cheer for the Indian cricket team as they fight to retain their world cup title, Micromax Informatics has unveiled the ‘Micromax Unite Cricket Anthem’. 

     

    Recreating the cult Hindi song, ‘Chale Chalo’, the anthem brings together nine artistes, singing in nine languages set to a new age rock beat. 

     

    Launched in association with Sony Music Entertainment India, the Micromax Unite Cricket anthem has been rewritten and re-mastered in Hindi, Punjabi Tamil, Bengali, Gujrati, Marathi, Malayalam, Kannada and Assamese. The track has been produced by Gaurav Gokhindi and performed by Benny Dayal, Raghu Dixit, Shalmali Kholgade, Akriti Kakar, Karthik, Zubeen Garg, Shakthisree Gopalan, Kavita Seth and Hari and Sukhmani.

     

    Taking the concept of Micromax Unite series forward, they are setting out to recreate the success of last year’s Roobaroo Unite Anthem, which celebrated the pride of speaking in your mother-tongue.

     

    Micromax chief marketing officer Shubhajit Sen said, “In India, cricket is a passion, which cuts across any cultural divide to unite all of us in support of our team. Micromax Unite Cricket Anthem reflects this thought and tries to bring alive the spirit of belonging in the versatility of our country. We would like to thank all the nine artistes and Sony Music who extended their support for this magnificent initiative.” 

     

    “This is our second project with Micromax and an even more exciting one where we are showcasing one of our A R Rahman classics ‘Chale Chalo’ with nine talented artistes singing the song in nine different languages all dedicated to the Indian cricket team. The concept is unique and will connect with the passion that we all have for cricket,” said Sony Music national head – brand partnerships Kiran D’Cruz. 

     

    Benny Dayal added, “The Micromax Unite Cricket Anthem features several amazing artistes who are both young and edgy and I am just really glad to be a part of it. ‘Chale Chalo’ is one of the best songs about team-work, and it was a great feeling to be working on this.”

     

    Hari & Sukhmani said, “We had an absolute party recording and shooting for the song. Great bunch of people from the music producer to the artistes to the video team to the production team. What fun!”

     

    “The Micromax Unite Cricket Anthem is a wonderful platform to create that blissful feeling of togetherness by way of music and cricket – the two forces that invariably help bind people together,” added Shalmali Kholgade.

     

    To watch the video click here

  • Qwikcilver unveils new logo identity

    Qwikcilver unveils new logo identity

    MUMBAI: Gift card technology and services company QwikCilver Solutions has unveiled its new logo. The company has partnered with more than 100 retailers and e-tailers to herald a new gifting way in India.

     

    Having powered most of India’s top brands, driving over 10,000 premium point-of-sale locations across 250 cities and towns, the company has unveiled a new brand identity.

     

    QwikCilver Solutions co-founder and CMO TP Pratap said, “To reinforce our strong association to drive innovations in the Gift Card stored value segment, we have embarked on a rebranding of our QwikCilver brand. This is a reaffirmation of our commitment to the Indian retail gifting segment. We are delighted to launch our new QwikCilver Logo identity at the flagship Retail Leadership Summit (RLS) in the presence of many of our trusted brand & retail partners.”

     

    One of the fastest growing segments in the Indian consumption segment, gift cards are poised to become a $1 billion industry by 2017-18. “People are very comfortable in buying gift cards and hence, we had to change the logo to be symbolic to this change. In the new logo, Q is an energy button, which emphasizes on the fact that we are the energy source in the sector,” added Pratap.

     

    The new identity, though ideated in-house, was created by People Advertising. “It is a boutique agency as we are a startup, we are always helping others,” said Pratap.

     

     

  • Unilever, Acumen and Clinton announce $10 million initiative to support farmers

    Unilever, Acumen and Clinton announce $10 million initiative to support farmers

    MUMBAI: Unilever, Acumen and the Clinton Giustra Enterprise Partnership, an initiative of the Clinton Foundation, have launched a landmark Clinton Global Initiative (CGI) Commitment to Action called the Enhanced Livelihoods Investment Initiative (ELII) to improve the livelihoods of as many as 3,00,000 smallholder farmers and their communities in Africa, South Asia, Latin America, and the Caribbean.

     

    Former President Bill Clinton and Frank Giustra, co-founders of the Clinton Giustra Enterprise Partnership, Unilever CEO Paul Polman, Acumen founder and CEO Jacqueline Novogratz, announced the collaboration on a panel at the Clinton Global Initiative’s 2015 Winter Meeting in New York City. The ELII will be a three-year, minimum $10 million investment initiative to catalyze economic growth and alleviate poverty amongst low-income communities in the developing world, while creating more inclusive and sustainable value chains. One of the primary goals of the partnership, which leverages Acumen’s and the Clinton Giustra Enterprise Partnership’s market-based approaches to poverty alleviation, will be to create and scale-up privately-held enterprises which will support smallholder farmers and link them to Unilever’s global supply chains and distribution networks.

     

    “I’m excited about this partnership between the Clinton Giustra Enterprise Partnership, Acumen, and Unilever, which will improve the lives of smallholder farmers by bringing them into global markets and distribution networks, empowering hundreds and thousands of people to expand their skills and lift themselves from poverty,” said Clinton. 

     

    “We believe that in the long term, successful businesses can only be sustainable ones. Our vision is to decouple our growth from our environmental footprint and increase our positive social impact. We can only do this by working with others. This partnership has the potential to dramatically increase the scale of what we can do to support smallholder farmers, empower women across our supply chains and in turn help build sustainable, viable businesses that alleviate poverty. Ultimately, we see this as a new model for creating a vibrant ecosystem of enterprises across supply chains.” said Polman.

     

     According to the International Fund on Agricultural Development, 2.5 billion people are involved in smallholder agriculture globally, accounting for an estimated 500 million small farms producing 80 per cent of the food consumed in emerging markets, from Southern Asia to sub-Saharan Africa. In addition, the increasing trend in global demand for food in developed as well as emerging countries, driven in part by population growth, has created opportunities for the expansion of smallholder agriculture.

     

    However, many of these smallholder farmers face challenges to accessing and adopting beneficial agricultural innovations that can help pull them out of poverty, as the companies providing them with those products and services face a number of challenges in reaching these customers and achieving profitability.

     

    Leveraging the findings from a recent study titled Growing Prosperity: Developing Repeatable Models to Scale the Adoption of Agricultural Innovations, Unilever’s, Acumen’s and the Clinton Giustra Enterprise Partnership’s investments will help these companies overcome these challenges.

     

    Novogratz said, “It is my hope that this partnership will set a new standard for how social enterprises and corporations must work together if we are to achieve a shared vision of creating more inclusive economies that bring dignity and positive change to those traditionally left behind by traditional aid and capital markets.”

     

    Added Giustra, “This partnership builds on our years of experience and success creating and scaling enterprises globally that bring thousands of smallholder farmers and entrepreneurs into the supply chains and distribution networks of large multinational corporations, like Unilever. Under this model, entrepreneurs and farmers will gain access to capital and skills training – all essential tools needed to pull them out of poverty.”

     

    All three organisations will engage their global teams across India, Africa, Latin America, and the Caribbean in a collaborative process to identify investments, provide capital and deliver technical expertise and capacity building to support enterprise development and impact measurement work.

  • DC Entertainment unveils major plans; to launch 24 new comic book series

    DC Entertainment unveils major plans; to launch 24 new comic book series

    MUMBAI: This summer, DC Entertainment launches a bold new direction for the DC Universe (DCU) that is even more inclusive and accessible to a wider group of readers as the publisher continues to evolve comic storytelling for its next generation of fans. Award-winning, critically acclaimed writers are headlining the June 2015 slate of DC Comics’ new periodicals and graphic novels, including Gene Luen Yang, Bryan Hitch, Garth Ennis and Ming Doyle.

     

    Beginning 3 June, the DC Comics line of comic books will consist of 24 brand-new series that will begin at issue number one, as well as 25 on-going, bestselling fan favorite series that will continue without a break in the issue numbering. The total number of periodicals in the DCU will be 49, with additional new titles debuting throughout the year.

     

    “This heralds in a new era for the DC Universe, which will allow us to publish something for everyone, be more expansive and modern in our approach and tell stories that better reflect the society around us. Whether you’ve been a DC fan your whole life, or whether you are new to comics – there will be a book for you beginning in June,” said DC Entertainment co-publisher Dan DiDio.

     

    DC Comics will be keenly focused on going back-to-basics with its legendary characters, like Batman, Superman and Wonder Woman, while also reinventing key characters, such as Black Canary, Bizarro, Cyborg and Starfire, with a new contemporary tonality to ensure a diverse offering of titles. Top writers and artists, as well as emerging fresh voices, are on board to help create an expansive lineup of comics that appeals to a broad audience of fans.

     

    Depicting some of these iconic characters in a more contemporary light include National Book Award finalist Gene Luen Yang who will join artist John Romita Jr. in the ongoing adventures of Superman. Comic superstar artist Bryan Hitch will write and draw new tales of the world’s greatest heroes in Justice League of America. The pitch perfect team of Garth Ennis and John McCrea returns to DC Comics for a limited series called Section Eight featuring characters from their popular Hitman comic. Vertigo creator Ming Doyle will be lending her talents to DC Comics, penning Constantine: The Hellblazer along with newcomer artist Riley Rossmo.

     

    “More than ever before, DC Comics fans are being exposed to our rich portfolio of characters through multiple sources, including an unprecedented number of highly successful TV shows, video games and upcoming major motion pictures. We are looking to extend that experience within publishing to ensure there is a comic book for everyone. For example, fans of the Arrow television show may want more stories about Black Canary. Now they can find modern, fresh takes on the character in the pages of her standalone series both in stores and digitally,” said DC Entertainment co-publisher Jim Lee.

     

    Breakout star, Brenden Fletcher, co-writer behind the all new, highly successful Batgirl book will also be writing the new Black Canary series launching in June. Fan favorites Amanda Conner and Jimmy Palmiotti will be the creative team on new titles Starfire and Harley Quinn/Power Girl and will continue to helm the perennially bestselling Harley Quinn.

     

    “Beyond character and creators, the June slate will showcase different styles and approaches to storytelling as we add offbeat, irreverently funny titles such as Bizarro, Bat-Mite and Prez. Truly there will be something for everybody as we simultaneously celebrate our rich legacy while embracing new voices and concepts,” said Lee.

     

    A first look at upcoming storylines will be the focus of DC Entertainment’s Free Comic Book Day issue – “DC Comics: Divergence” – available 2 May, featuring three 8-page previews for the June releases of Scott Snyder and Greg Capullo’s Batman, as well as Geoff Johns and Jason Fabok’s launch of the Darkseid War within Justice League featuring the biggest villains in the DCU – Darkseid and the Anti-Monitor, and Gene Luen Yang’s DC Comics debut with celebrated artist John Romita, Jr. on Superman. More than half-a million free issues of the DC Entertainment sampler will be given away at comic book retailers globally.

     

    “In this new era of storytelling, story will trump continuity as we continue to empower creators to tell the best stories in the industry,” said DiDio.

  • Godrej Properties reports 20 per cent sale from NRI markets

    Godrej Properties reports 20 per cent sale from NRI markets

    KOLKATA: Godrej Properties Limited (GPL), the real estate arm of the Godrej Group, has garnered over 20 per cent of its overall sales from non-resident Indians (NRIs) across the globe, thanks to the marketing initiatives it took to engage with the NRIs. 

     

    “With a diverse portfolio spanning across product segments and our presence in over 12 cities across India works strongly in our favour. In addition to this the various initiatives we undertake to reach out to the NRI audiences have resulted in the company garnering over 20 per cent of overall sales coming from NRIs across the globe,” said Godrej Properties EVP- sales and marketing Girish Shah.

     

    On the initiatives taken by the company, Shah said, “The company uses a two pronged approach to tap the NRI markets and increase its global footprint.”

     

    Right from participating in various real estate exhibitions, high networked individuals (HNI) meets, community events to connecting with the overseas channel partners, the company has a structured approach to targeting the international markets.  

     

    The company has a strong empanelment process for its channel partners abroad. “The channel partners are treated as an integral part of the sales and marketing network of GPL and given all the help and support as and when required by them. From product trainings to collateral support, special attention is paid to all the needs of the international channel partners,” he informed. 

     

    “Regular and ongoing product trainings are conducted to aid the channel partners given the fact that GPL has a wide product mix across various locations in India,” he further explained. 

    The entire effort is directed at making the channel partners true representatives of the brand and ensuring accurate information is passed on to the customers. 

     

    Godrej Properties also looks at opportunities to leverage its brand with prospective customers during the festive season. “GPL has sponsored and also participated in many community related activities where there is a sizeable Indian community present like Gujarati Samaj Navaratri and Durga Pooja celebrations in Australia,” he said. 

     

    The company is also associated with financial and professional associations, thus bringing together skilled and successful professionals of Indian origin. “The company also organises seminars related to current economic situations and various investment options in the Indian real estate industry from time to time to engage with audiences,” he concluded.  

  • Voltas mulls brand extension; may diversify in consumer goods space

    Voltas mulls brand extension; may diversify in consumer goods space

    KOLKATA: The Tata group-owned cooling company, Voltas, is planning to extend its brand into other product categories. The company may consider diversification in the consumer durables and electronics segment. According to the company, a call is likely to be taken by December this year.

     

    Voltas is presently conducting a study in association with the group owned TSMG for extension of product line.

     

    “Studies are on but we cannot peg a time or name any category. By the end of this year, we might have some idea about extending the brand. We are planning to go for brand extension,” said Voltas CEO – unitary products division Pradeep Bakshi. 

     

    However, Bakshi did not mention when the study is likely to be completed.

     

    Also, the company is eyeing further expansion into the overseas market in the Middle East and Africa.

     

    “Our target is to export at least 1,00,000 units in a year over the course of the next two years, which will account for 10 per cent of the annual sales,” Bakshi said.

     

    The company is presently exporting between 25,000 and 30,000 units to its overseas operations annually, which accounts for roughly five per cent of the annual sales.

     

    Voltas will also go for marginally hiking its prices of air conditioners by two—three per cent in face of rising forex imbalance and government taxes by mid-February. “Our forex and government taxes have gone up by five per cent. While we will absorb a part of this, the prices of our air conditioners (AC) will go up by two—three per cent in the middle of February,” Bakshi said.

     

    In case taxes go up further, which will add to input cost, the retail prices of the ACs may head further north, he added.

     

    Experts feel that the Union Budget 2016 is likely to lay out a roadmap for what is important for the BJP-led government at the Centre.

     

    While the company continues to enjoy market leadership position in the AC segment at 25 per cent by sales figures, its biggest challenge is lack of diversified products. It should be noted that Voltas had quit the consumer refrigeration business in 1998-99.

     

    Voltas registered an annual growth rate of 12 per cent selling nearly one million ACs in 2014 and is optimistic about closing the current fiscal on a good note.

     

    “We are also focusing on strengthening our channel partner base and opt for brand shops to further increase our presence,” Bakshi said.

  • PVR upgrades to Thinspace’s application delivery technology

    PVR upgrades to Thinspace’s application delivery technology

    MUMBAI: PVR Cinemas has chosen Thinspace TSE for cost-efficient application delivery technology. Thinspace Technology Inc is a global provider of reliable, scalable and affordable application delivery, virtualization, and cloud client technology.

     

    PVR’s cinema circuit comprises 462 screens at 104 locations across 44 Indian cities. Prior to upgrading to Thinspace TSE, PVR had been using a version of Citrix that was outdated and too costly for its growing user base. Moreover, some applications required different server OS for different type of apps and not all platforms were supported with that version.

     

    The IT team found Thinspace TSE to be a cost effective alternative to Citrix to deliver Microsoft Navision ERP application delivery to its distributed user base. TSE displayed similar functionality as Citrix with the support of latest Windows server OS at a fraction of the cost. Thinspace also provides PVR with a dedicated customer support and easy-to-use web-based management console, which is simpler to manage than Citrix.

     

    Thinspace CEO Chris Bautista said, “PVR is one of our fastest deployments. We had more than 100+ users switched from Citrix to Thinspace within a day. The simplicity of the solution enabled PVR to see a direct value in our product. PVR also appreciated our dedicated customer support and web-based management console which is easier to manage than our competition.”

     

    Thinspace Technology operates in high growth B2B markets of desk top virtualization and cloud computing solutions – which make it easier, more flexible and more affordable for companies and IT managers to conduct and streamline computing operations securely from any server – anywhere in the world. 

     

    Thinspace achieved third quarter 2014 revenue of $2.322 million, and nine months ended 30 September, 2014 revenue of $5.701 million, representing year-over-year improvements of 464 per cent and 479 per cent, respectively.

     

    Gartner research predicts the global desk top virtualization market to surpass $65 billion in 2015.

  • Yepme to fly customers to cheer West Indies for World Cup

    Yepme to fly customers to cheer West Indies for World Cup

    MUMBAI: With the Cricket World Cup just a few days away, Yepme.com, an online fashion brand, has announced the ‘Fly To Australia and cheer for West Indies’ contest. 

     

    This comes on the back of Yepme announcing the sponsorship of the West Indies cricket team for the ICC World Cup ODI 2015, about to get underway in Australia and New Zealand. The West Indies cricket team jerseys will now sport the Yepme logo.

     

    “We are proud and excited to sponsor the West Indies team in the ICC World Cup. Being the third largest sports tournament in the world, which will be seen in more than 182 countries, it’s a huge opportunity for Yepme to strengthen its vision as a global brand! We are also providing an opportunity to cricket lovers across the country to go and watch the action live at Australia. We look forward to a large number of cricket fans participating in the contest even as they browse the fresh fashion at Yepme.com” said Yepme founder and chief operations officer Sandeep Sharma.

     

    Customers can participate by downloading the Yepme app and answering a question on Fresh Fashion. Up to 50 winners will be given tickets to Australia and a chance to watch West Indies team in Australia live, along with three days and two nights’ accommodation in Australia. 

     

    Speaking about the association, West Indies Cricket Board (WICB) commercial manager Nelecia Yeates said, “We welcome Yepme to the West Indies cricket family of sponsors and partners for the world’s premier cricket event – the ICC Cricket World Cup. We look forward to a mutually beneficial association as the West Indies team remains one of the most attractive cricket teams in the world and will be one of the favorite teams in the World Cup.”

     

    The Yepme app is available on Android and customers can interact with the app in Hindi and English.