ITV

Category: Brands

  • Lloyd signs Shruti Hassan as brand ambassador

    Lloyd signs Shruti Hassan as brand ambassador

    MUMBAI: Consumer durable major Lloyd has appointed Shruti Hassan on board as its brand ambassador in India.

     

    The contract entails Hassan to endorse the products of Lloyd in India through promotion, advertising and marketing. The product portfolio includes air conditioners, LED TVs, washing machines, refrigerators and small home appliances.

     

    “Lloyd has been associated with Bollywood stars like Karan Johar, Akshay Kumar and now with Shruti Hassan. We believe Shruti Hassan encapsulates all the qualities that Lloyd stands for and will enable our customers to have a better connect with our products,” said Lloyd Electric & Engineering director Nipun Singhal.

     

    Lloyd Electric marketing head Atul Seth added, “At Lloyd, we are currently rejuvenating our brand identity with a renewed focus on innovation and superior technology & we are making earnest and relentless efforts to ensure that every customer gets superior quality product and a super-efficient after-sales service. Shruti is highly aspirational and an ideal fit for our brand. We are confident and excited that with the onset of our multi-media campaign featuring Shruti, there would be a far-reaching impact and greater awareness of our brand.”

     

    Hassan said, “It is an honor and privilege to be associated with Lloyd, which has state of the art innovative and technologically advanced products which are exceptionally stylish in their design. I believe they provide brand promise of ‘Khushiyon ki Guarantee’ to each and every customer who buys a Lloyd product. I look forward to an amazing journey with Lloyd.”

  • Imax & Vox Cinemas partner for three theaters in the Middle East

    Imax & Vox Cinemas partner for three theaters in the Middle East

    MUMBAI: Imax Corporation and Middle East exhibitor Vox Cinemas have inked an agreement for three Imax theatres to be added to Vox locations throughout the region.

     

    Imax theatres will be added to existing complexes in Abu Dhabi, UAE, and in Beirut, Lebanon, marking Imax’s entry into that country. In addition, Imax’s next-generation digital laser projection system will be launched as part of a completely new development of their flagship Vox Cinema, located within the landmark Mall of the Emirates in Dubai, UAE.

     

    “Moviegoers in the Middle East want only the best cinema technology and movie watching experiences when visiting our cinemas and Imax is a brand that is regarded as the best among our guests in the region. Our commitment to delivering a customer-focused cinema experience is a perfect fit with Imax’s cutting-edge technology and blockbuster film slate. As we continue to expand our circuit throughout the Middle East, Imax will serve as an anchor attraction that we are confident will be embraced by our guests,” said Vox Cinemas CEO Cameron Mitchell.

     

    “Since 2001, we have grown from two Imax theatres in the Middle East to 15 theatres today and we expect our network growth to accelerate over the next few years. Today’s agreement builds on this momentum and is strategic on many fronts. Not only are we welcoming a new, world-class exhibitor to our business in the Middle East, entering a new market and signing our first laser commitment in the UAE, we are doing so with a partner whose growth plans in the region mirror our own. I believe our collective strengths will expand the reach of The Imax Experience throughout the Middle East and support our mutual growth efforts,” added Imax EMEA president Andrew Cripps.

  • IPL8: Internet services & B2C grab eyeballs; Vodafone tops brands chart

    IPL8: Internet services & B2C grab eyeballs; Vodafone tops brands chart

    MUMBAI: A total of 52 brands from 28 categories have garnished the commercial breaks between overs and fall of wickets so far in the Pepsi Indian Premier League (IPL) season 8. 

    Amongst all the categories, Internet services and B2C categories topped the chart with 29 per cent share of ad volume. It must be noted that e-commerce ventures like Amazon, PayTm also fell under the same category. Amazon upgraded itself as a presenting sponsor of the flagship franchisee cricket tournament.

    On second spot stood cellular phone services with a share of 11 per cent of ad volume, whereas cellular phones – smart phones category with a 10 per cent share of ad volume was on the third spot. Two wheelers and aerated drinks were ranked fourth and fifth with shares of eight and six per cent respectively.

    The pole position in brands chart was acquired by Vodafone cellular phone service (8.4 per cent share) closely followed by Amazon.in (8.03 per cent share). DTH player Tata Sky, which recently launched a multi film series ad campaign called ‘Daily Dillagi’ exclusively for the IPL, ranked third in the list of brands with top ad share. Paytm and Snapedeal.com followed at fourth and fifth spot respectively.

    • Parameters

    1. Source : TAM Media Research

    2. Channel: SONY MAX || SONY SIX || SONY AATH || SONY KIX

    3. Period: 8 April – 18 April, 2015

    4. Match: Match 01 – Match 14

    Commercial Advertising: A period of time when commercial ads are shown during live telecast of the match at events like over change, fall of wicket etc.  

    • Highlights:

    • A total of 57 brands were present during Commercial Breaks of IPL 8 matches on Sony Max, Sony Six, Sony Aath and Sony Kix.
    • Twenty-nine per cent share of ad volumes during IPL 8 matches was from ‘Internet Service – B2C & Online Shopping’ category under which brands Amazon and paytm topped.

    · Notes:

    1. Only Live matches excluding Pre-Mid-Post Match analysis

    2. Report based on Pure Advertising duration i.e. it excludes Program Promotion ads, Franchisee ad, Cricket Board (BCCI) and Official Broadcaster (Max)

  • Mukunda Theatre installs first Dolby Atmos screen in Bengaluru

    Mukunda Theatre installs first Dolby Atmos screen in Bengaluru

    MUMBAI: Dolby Laboratories has launched its latest audio technology, Dolby Atmos, in Bengaluru.

     

    Mukunda Theatre will be the first cinema in the state to offer the new technology to moviegoers starting 24 April, 2015.

     

    Mukunda Theatre managing director G. Venkatesh Reddy said, “We take great pride in being the first ones to bring Dolby Atmos for the cinema to viewers in Bengaluru. It has always been our endeavor to use the latest technologies to provide the best cinematic entertainment experience to our audiences. Dolby Atmos is a major differentiator, providing greater definition and dimension to movies with its unique object-based approach to sound.”

     

    Dolby Laboratories director, field marketing India Ashim Mathur added, “We are very excited to be working with Mukunda Theatre to bring Dolby Atmos to Bengaluru. Dolby Atmos continues to see great momentum in India and across the globe, as the leading next-generation sound format for theatres.”

     

    Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound “object” should be placed or moved to make audiences experience the film as if they were within its world.

  • Dolby declares improved q-o-q results for Q2-2015

    Dolby declares improved q-o-q results for Q2-2015

    BENGALURU:  Audio equipment maker Dolby Laboratories Inc (Dolby) reported a 16 per cent quarter on quarter (q-o-q) growth in revenue for the quarter ended 27 March, 2015 (Q2-2015, current quarter) to US$ 271.95 million as compared to the US$ 234.24 million reported for the immediate trailing quarter. However, y-o-y, revenue fell 2 per cent from the US$ 278.59 million reported for Q2-2015. The company says that total revenue for Q2-2014 included a back payment settlement of US$ 24.7 million, which did not repeat in Q2- 2015.

     

    “We had another solid quarter driven by growth in our broadcast business,” said Dolby Laboratories president and CEO Kevin Yeaman. “In addition, we saw significant progress with our new initiatives as AMC Theatres and Disney announced their support for Dolby Cinema and Vizio announced the first Dolby Vision TV.”

     

    Revenue

     

    Three streams add to the company’s revenue – Licensing, products and services, with licensing contributing the lion’s share. Q-o-q licensing revenue increased 4 per cent to US$ 243.33 million in Q2-2015 as compared to the US$ 216.6 million in Q1-2015, but was 6 percent less than the US$ 258.62 million reported for Q2-2015.

     

    A major chunk of licensing revenue comes from broadcast licensing (42 per cent in Q2-2015, 41 per cent in Q1-2015 and 46 per cent in Q2-2014). PC licensing, Consumer Electronics licensing, mobile licensing and other licensing are the other contributors to licensing revenue. Mobile licensing in Q2-2014 contributed just 11 per cent to licensing revenue, as compared to 16 per cent in the previous quarter and the corresponding year ago quarter.

     

    Products revenue for Q2-2015 was US$ 22.99 million, for Q1-2015 it was US$ 13.26 million and for Q2-2014 it was 14.56 million. Services revenue for Q2-2015 was US$ 5.63 million, for Q1-2015, it was US$ 4.38 million and for Q2-2014, it was US$ 5.41 million.

     

    Income

     

    Q2-2015 GAAP net income was US$ 58.0 million, or US$ 0.56 per diluted share, compared to US$ 75.9 million, or US$ 0.73 per diluted share, for Q2-2014. On a non-GAAP basis, Q2-2015 net income was US$ 74.9 million, or US$ 0.72 per diluted share, compared to US$ 91.7 million, or US$ 0.88 per diluted share, for Q2-2014.

     

    Dividend

     

    Dolby today announced a cash dividend of US$ 0.10 per share of Class A and Class B common stock, payable on May 12, 2015, to stockholders of record as of the close of business on May 4, 2015.

     

    Company forecast

     

    For Q3-2015, Dolby estimates that total revenue will range from US$230 million to US$240 million. Gross margin percentages are projected to range between approximately 89 percent and 90 percent on a GAAP basis and between 90 percent and 91 percent on a non-GAAP basis.

     

    For FY-2015, Dolby anticipates that total revenue will range from US$ 970 million to US$ 1 billion.

     

  • Hindware appoints Shah Rukh Khan as brand ambassador

    Hindware appoints Shah Rukh Khan as brand ambassador

    NEW DELHI: Actor Shah Rukh Khan has been appointed as the brand ambassador for HSIL Limited’s Hindware brand.

     

    Khan will feature in Hindware’s new 360 degree integrated campaign, which will be rolled out soon across all media channels.

     

    HSIL Limited joint managing director Sandip Somany said, “Admired by people of all age group; cutting across territorial borders and communities, Mr. Shah Rukh Khan exudes sophistication and flair. He embodies the spirit of a hard working individual who rose to prominence by his consistent performances innovating himself along the way, a trait which resonates well with brand Hindware and its unfailing desire for success.”

     

    “The category, as it stands today, is neither male nor female driven, it is influenced by both. The modern consumer views bathrooms as a space, which reflects the lifestyle choice of its owner. And, there could not have been a better fit and influencer than him to connect with them,” he added.

     

    Khan said, “Brand Hindware, has been synonymous with bathroom products for many years and has truly captured the shift in perception in this space. The awareness that they have is visible in their products, offering contemporary design solutions for bathrooms. It is the brands steadfast approach and revolutionary intent, makes Hindware an exciting brand and I am looking forward to our association.”

  • PVR to bring 4DX technology to India with CJ 4DPLEX

    PVR to bring 4DX technology to India with CJ 4DPLEX

    MUMBAI: India’s largest multiplex operator PVR has inked a deal with 4D cinema company CJ 4DPLEX to bring 4DX technology to its movie theatres.

     

    PVR will launch the 4DX technology at PVR Cinemas this year at its first Superplex, a 15-screen multiplex at Logix City Centre in Noida, India. This will make the Superplex India’s most advanced cinematic viewing experience, strategically located in the heart of the city, bringing the audience world class formats including Imax, ECX, PVR Premier, PVR Gold Class, PVR 4DX and PVR Playhouse.  

     

    PVR CEO Gautam Dutta said, “We are excited about our association with CJ 4DPLEX. India is a land of cinema lovers. The country has an immense potential to both produce and consume movies in various formats. Introducing 4DX at PVR Cinemas will be another step to offer finest movie experience to our patrons here. PVR has always aimed to give the best to its audiences and we see a promising future for this technology in our country.” 

     

    CJ 4DPLEX CEO Byun Hwan Choi added, “Our partnership with PVR is a great opportunity for 4DX to accelerate expansion in the world’s largest film-producing country. Being loved by the Indian moviegoers is a worthwhile challenge for us, and we are eager to achieve it. We look forward to a successful partnership with PVR.” 

     

    CJ 4DPLEX is also expanding its reach in Japan and has inked deals with two Japanese exhibitors. As of 31 March, it signed with Harima Enterprise to bring a 96-seat 4DX auditorium to a newly built multiplex in Himeji city, Japan. Additionally, another top-tier Japanese exhibitor is scheduled to sign in the last week of this month, becoming 4DX’s sixth partner exhibitor in Japan – the second largest number of partners in a single country thus far, behind only China. 

     

    Since its first 4D screening of Avatar in 2010, CJ 4DPLEX has brought more than 23,000 4DX seats to 170 theatres in 33 countries – opening on approximately one new screen every week as theatres recognize the power of being able to offer a wider range of formats and differentiated movie-going experiences to its patrons. In 2014 alone, 4DX launched 53 new screens compared with 47 in the previous year. Globally, 4DX has attracted more than 20 million attendees as of January 2014, and it is expected to pass 30 million by the end of 2015.

  • Kalyan Jewellers to invest Rs 300 crore in four new showrooms

    Kalyan Jewellers to invest Rs 300 crore in four new showrooms

    MUMBAI: Kalyan Jewellers, which recently inaugurated its flagship showroom in Chennai, plans to launch four more showrooms with a total investment of Rs 300 crore.

     

    The four new showrooms of 15,000 sq. feet each will be opened in Chrompet, Adyar, Vellacherry and Anna Nagar. Of these, two will be during the course of this financial year, whereas the other two in the early part of next year.

     

    Movie star Amitabh Bachchan along with his daughter-in-law and actress Aishwarya Rai Bachchan inaugurated Kalyan Jewellers’ first showroom in Chennai. The duo are also the brand ambassadors of Kalyan Jewellers along with Prabhu Ganesan, Nagarjuna, Shivaraj Kumar, Manju Warrier and Vikram Prabhu. This will be Kalyan Jewellers’ 50th showroom in South India and 78th store globally.

     

    The company claims to have invested close to Rs 200 crore in its flagship store at T Nagar. This is also the largest investment by any jeweller in a single showroom across the country. The showroom is spread across 40,000 sq. feet and will display 600 kg of jewellery. It had also unveiled a pre-launch multimedia campaign for the same.

     

    Speaking in Tamil, Amitabh Bachchan said, “I have worn the ‘vesti’ on my own and want to greet my Tamil ‘Vaadiyar’ Prabhu. I have been associated with the Tamil film industry for the last forty years including superstars like Sivaji Ganesan. I am happy to be a part of the Kalyan Jewellers launch in Chennai.”

    “I have always had a special bond with Chennai. This inauguration of Kalyan Jewellers is special as it is my first such event with my ‘Paa’. The inaugural store of Kalyan Jewellers in Chennai is very impressive and I encourage all Chennaites to shop for their jewellery from the five lakh designs available here,” said Aishwarya.

    Ganesan added, “I am very happy that Kalyan Jewellers has launched its inaugural showroom in Chennai in my very own T Nagar. I have cherished my relationship with Kalyan Jewellers and the promoter family of Kalyanaraman. It is a privilege to share the stage with my father’s ‘Thambi’ Amitabh Bachchan, my ‘Marumagal’ Aishwarya and the other stars of Indian film industry.”

  • PVR opens three-screen multiplex in Bokaro

    PVR opens three-screen multiplex in Bokaro

    MUMBAI: Multiplex chain PVR has opened a three-screen multiplex in Jharkhand’s Bokaro city. 

     

    The multiplex is at the Bokaro Mall and is enabled with state of art technology, 3D technology with 7.1, 3D enabled and a wide range of F&B. It became operational from 17 April, 2015.

     

    With the opening of this multiplex, PVR’s total screens count has gone up to 471 screens at 106 locations across 45 cities in 15 States and 1 Union Territory.

     

    At present PVR boasts of being India’s largest cinema chain.

     

  • Mother Dairy focuses on east; eyes Rs 7,000 crore biz by FY16

    Mother Dairy focuses on east; eyes Rs 7,000 crore biz by FY16

    KOLKATA: Mother Dairy, a wholly-owned subsidiary of the National Dairy Development Board, which launched its dairy whitener, under the ‘Dailycious’ brand in Kolkata, is expecting volumes to go up and cross the Rs 100 crore mark following the new launch. At present, the company reports about Rs 30 crore business annually from its dairy business in the east.

    Additionally, the company is looking at an overall organisational business of nearly Rs 7,000 crore by the end of this financial year (2015-16), up from Rs 6,300 crore reported last year. The company is expecting a growth rate of around 11 per cent in the current fiscal.

    “At Mother Dairy, it has been our constant endeavour to offer exceptional value to consumers, and this has been the core of our products. Carrying on the same ethos, the dairy whitener is being launched under the Dailycious brand. It will be made available through a wide network of distribution channels of nearly 10,000 outlets, including retail and model retail formats across the region,” said Mother Dairy business head (dairy products) Subhashis Basu.

    The company plans to penetrate in the eastern and north-eastern states through the category by offering the product at lower price points compared to other existing players. It has chosen the eastern states to launch the product as this zone is milk-deficient and consumes it in big scale, he hinted.

    The company has lined up similar rollout plans for other cities and important markets across the country. The dairy whitener market is pegged at Rs 2,000 crore with east and the north east markets accounting for 50 per cent of the total, he said.

    Initially, besides West Bengal, Dailycious would be launched in the North East, Bihar, Odhisha and Kerala, he said. “Whitener products will be manufactured from our new plant at Etawah in Uttar Pradesh, where we have made an investment in excess of Rs 150 crore,” Basu added.

    The eastern states contribute to 45 per cent of the total market, said Basu. According to him, the company is eyeing a five per cent market share by this fiscal. The products will be available from 14 April. 

    Basu also informed that dairy products like fresh milk, ice cream, butter milk and lassi among others, contributes to about 80 per cent of the company’s total revenue.