ITV

Category: Brands

  • Asian Paints hues India in India Wala Blue

    Asian Paints hues India in India Wala Blue

    MUMBAI: For millions of Indians, blue isn’t just a colour, it’s a feeling that runs deep. As team India’s women in blue brought home a historic victory, Asian Paints captured the nation’s emotion with a heartfelt print campaign titled “1.4 Billion Hearts. One India Wala Blue.”

    The campaign celebrates how the team’s grit, grace, and glory have painted every home with pride, from bustling stadiums to family living rooms. The message “Ab har ghar jeetega” perfectly ties this sporting triumph to the brand’s philosophy of colour, emotion, and connection.

    Extending its much-loved Har Ghar Blue campaign, Asian Paints salutes the women in blue for uniting the country through sheer determination and teamwork. The initiative builds on the brand’s deep-rooted association with cricket, from its Smartcare damp proof integrations during the India-England series to its Asia Cup countdown campaign and the empowering “Meri Wali Blue” film celebrating women’s cricket.

    “Cricket in India goes far beyond the field, it lives in every home, every conversation, every emotion,” said Asian Paints Ltd. MD & CEO Amit Syngle. “Blue has always been the colour of this shared sentiment, and we’re proud to celebrate this bond through our campaigns. Har Ghar Blue is more than an idea, it’s a feeling that unites the country.”

    With “India Wala Blue,” Asian Paints transforms national pride into a hue of unity and joy, a shade that will forever colour India’s heart with victory.

  • Birla Opus unveils “One Aero” spray paint range

    Birla Opus unveils “One Aero” spray paint range

    MUMBAI: Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has launched its newest innovation, One Aero, a high-performance aerosol paint range designed to make painting faster, smoother, and easier for both professionals and DIY enthusiasts.

    The new range promises a 15-minute fast-dry formula, delivering a premium finish, excellent coverage, and a smooth spray pattern that ensures even application every time. Each can is tested at 8 bar pressure to guarantee leak-free performance, underscoring Birla Opus Paints’ commitment to safety, quality, and its colourful vision of “Duniya ko rang do.”

    Available in 11 versatile shades, including white, black, phirozi, golden yellow, bus green, deep orange, po red, signal red, golden brown, gold, and silver, the 400 ml cans come with a one-year warranty, a first in the Indian aerosol paint market.

    “At Birla Opus Paints, our goal is to deliver solutions that evolve with our customers’ needs,” said Birla Opus Paints CEO Rakshit Hargave. “With One Aero, we’re giving users the ability to achieve professional-grade results effortlessly.”

    In a move to improve retail accessibility, the brand has also introduced a new six-can packaging format, replacing the standard 12-pack to enhance convenience for retailers and consumers alike.

    One Aero is now available across Birla Opus Paints’ expanding network of franchise stores and paint studios, complete with shade cards and brochures to help customers find their perfect hue.

    With its sleek performance, reliability, and design-first approach, Birla Opus Paints’ One Aero range is set to give India’s paint aisles a vibrant new lift, one spray at a time.

     
     
  • Swiss beauty says “We Got You, Girl!” with Taapsee

    Swiss beauty says “We Got You, Girl!” with Taapsee

    MUMBAI: India’s wedding season hits full sparkle, Swiss Beauty has rolled out its latest campaign, “We Got You, Girl!”, a bold, feel-good ode to the many moods of today’s woman. The homegrown beauty brand, among India’s fastest-growing, teams up with Hindi cinema star and brand ambassador Taapsee Pannu to deliver a message of confidence, colour and care.

    In the campaign film, Taapsee embodies the spirit of the modern Indian woman, playful at brunch, powerful at work, emotional with family and dazzling on the dance floor. Whether she’s the bridesmaid, the best friend, or the showstopper of the shaadi season, Swiss Beauty’s promise stays the same, “We got you, girl!”

    “‘We Got You, Girl!’ isn’t just a line, it’s our brand promise,” said Swiss Beauty chief marketing officer Vidushi Goyal. “We’re celebrating women who express themselves fearlessly, with beauty that feels effortless, expressive, and empowering.”

    Created by Famous Innovations, the campaign stands out for its authentic tone, one that refuses to dictate what beauty should look like. “Swiss Beauty doesn’t tell you how to look,” said Famous Innovations founding partner and creative head Sumit Chaurasia. “It simply says, ‘We got you, exactly as you are.’ That’s rare, and that’s real.”

    From glossy lips and soft-focus bases to longwear statement eyes, the campaign captures this season’s biggest beauty trends, designed for the whirlwind of haldi mornings, sangeet nights, and never-ending dance floors.

    Backed by digital buzz, influencer collaborations, and snackable social content starring Taapsee, Swiss Beauty’s “We Got You, Girl!” campaign sparkles with the kind of everyday confidence that’s made for every woman, and every moment she owns.

     
     
  • Citroën shifts gears with alterType’s fresh spin

    Citroën shifts gears with alterType’s fresh spin

    MUMBAI: Citroën India is shifting gears, and this time, the ride feels unmistakably homegrown. The French automaker’s latest brand campaign, Shift Into The New, crafted by independent creative agency alterType, infuses a refreshing Indian flavour into Citroën’s signature design-led sophistication.

    As Citroën’s lead creative agency, alterType has been tasked with steering the brand into its next chapter, repositioning models like the C3X, Aircross X, and Basalt X as smart, stylish, and family-friendly choices for Indian consumers. The campaign captures the brand’s promise of comfort, intelligence, and modern mobility, retold through the lens of contemporary Indian life, where aspiration meets everyday ease.

    Adding star power to the shift is MS Dhoni, Citroën India’s brand ambassador, whose calm confidence and precision mirror the brand’s philosophy. His presence deepens Citroën’s growing emotional connect with Indian audiences, reinforcing the blend of trust and quiet strength that defines both the cricketer and the carmaker.

    “Shift Into The New isn’t just a campaign; it’s how Citroën communicates who it is today,” said alterType co-founder and managing director Siddharth Loyal. “We wanted to evolve Citroën’s voice from niche and European to confident, contemporary, and distinctly human.”

    The multi-platform campaign, spanning television, digital, and social media, introduces a refreshed brand language across Citroën’s lineup, celebrating motion, energy, and control. Each film brings Citroën’s hallmark comfort and design to life with an unmistakably Indian spirit, showcasing how global sophistication can meet local sensibilities without missing a beat.

    “This campaign captures our commitment to innovation and a modern Indian perspective,” said Automotive Brands, Stellantis India business head and director Kumar Priyesh. “It’s about making every drive more comfortable, more enjoyable, and more Citroën.”

    With Shift Into The New, Citroën and alterType have done more than just launch a campaign, they’ve created a cultural crossover, where French finesse meets Indian flair, and every drive feels like home. 

  • Insured in the moment Generali’s here now backs life’s bold new beginnings

    Insured in the moment Generali’s here now backs life’s bold new beginnings

    MUMBAI: There are moments when life changes in a heartbeat, a new home, a long drive, a daring dream dusted off and revived. In those in-between moments, Generali Central Insurance and Generali Central Life Insurance want to be right there not watching from the sidelines but here now.

    With the launch of its first-ever joint brand campaign, aptly titled ‘Here Now’, Generali Central has brewed together its life and non-life arms under one vivid red umbrella. The campaign marks a new chapter for the brand after the Central Bank of India joined the Generali Group as a joint venture partner earlier this year, a union that marries European legacy with Indian trust.

    And it’s not just another glossy corporate film. From a father teaching his son to drive to a woman chasing fitness goals, the campaign celebrates ordinary people doing extraordinary things choosing hope, courage, and a future shaped by intention.

    “‘Here Now’ is a celebration of new beginnings, those brave, hopeful moments when people choose to move forward,” said Generali Central Insurance chief marketing, customer & impact officer Ruchika Malhan Varma. “Our promise of being a Lifetime Partner means standing beside our customers with empathy, protection, and unwavering support.”

    The idea is as simple as it is emotional that the future isn’t something distant and abstract, it’s built right here, in the choices we make now. “Life insurance is deeply personal, it’s about the people you love and the life you’re building,” added Generali Central Life Insurance chief marketing officer Geetanjali Chugh Kothari. “With Here Now, we wanted to speak to people on a human level, celebrating the everyday moments that make life meaningful.”

    The creative baton for this cross-category campaign was passed to VML India, while Dentsu Media India handled media duties. The result? A sleek, emotionally grounded film that trades boardroom jargon for genuine connection. Visually, it carries Generali’s global signature red wings, now framing life’s pivotal moments, a symbol of presence, partnership, and protection.

    In true Generali style, the campaign doesn’t just live on television screens. It rolls out nationwide in nine languages, spanning TV, print, digital, outdoor, and social platforms. To take it closer to consumers, the insurer has forged smart tie-ups with Uber in Mumbai and Delhi, the Mumbai Metro’s Ghatkopar–Versova Line 1, and even Swiggy’s Food and Instamart apps, a clever blend of mobility, daily life, and digital discovery.

    The brand is also going full throttle on sports and entertainment. Expect to spot Here Now during ad breaks in the India–Australia T20s and India–South Africa ODIs, as well as within Kaun Banega Crorepati and popular news shows tapping into audiences where emotion and engagement run high.

    With a national rollout strategy spanning premium OTT platforms like Youtube and Meta, Generali Central is betting big on both reach and recall.

    But beneath the red wings and media muscle lies something more timeless, a brand philosophy that began centuries ago in Trieste and now beats steadily in India’s heartland. “A Lifetime Partner who is always Here Now” isn’t just a tagline; it’s a promise stitched through the campaign’s storytelling, a reminder that protection isn’t about policies, but about presence.

    So as Generali Central steps into its rebranded avatar, its message lands softly but surely: life doesn’t wait, and neither should your insurance.

    Because the best time to be there for your dreams, your people, your tomorrow is here now.

     

  • When no-show gym goers star in a fitness ad

    When no-show gym goers star in a fitness ad

    MUMBAI: What if your unused gym membership finally did some heavy lifting? That’s exactly the cheeky idea behind SW Network and Anytime Fitness India’s new campaign, a clever take on the universal truth that many people pay for gyms they rarely visit.

    The campaign’s heart lies in a playful ad film that swaps guilt for good humour. It shines a light on the relatable cycle of enthusiasm, excuses, and self-awareness, proving that everyone deserves a fresh start, no matter how many workouts they’ve skipped.

    Once the film struck a chord, the message spilled onto billboards across major cities, each carrying a witty reminder of India’s most common fitness confession, the ghost gym-goer.

    “We wanted to approach a very real human truth with warmth and wit,” said Sociowash co-founder Raghav Bagai. “This campaign is about saying we understand you, and we’re rooting for you.”

    Echoing that sentiment, Anytime Fitness India CEO Vikas Jain added, “At Anytime Fitness, we’re more than a gym. We know life gets in the way, and we want to help people find their way back, with positivity, not pressure.”

    The creative spark came from Sociowash creative director Vaibhav Mukim who said, “The truth itself was creative enough. We didn’t need to exaggerate it.”

    With its mix of storytelling, humour and heart, the campaign fits right into Anytime Fitness’s be fit fest initiative, proving that fitness doesn’t have to be perfect, just personal.

     

  • ANOR polishes a new era of modern luxury

    ANOR polishes a new era of modern luxury

    MUMBAI: Luxury just found its new sparkle. ANOR, the homegrown name redefining India’s lab-grown diamond jewellery scene, is setting a new benchmark for modern indulgence, one that blends innovation with intimacy, and brilliance with meaning.

    Founded by Bina Choksi, a fourth-generation diamantaire and self-taught designer, ANOR brings over 75 years of craftsmanship to a category once seen as accessible, now elevated to aspirational. Her creations, marked by architectural precision and soulful storytelling, capture personal milestones in pieces that radiate both artistry and emotion.

    From statement necklaces to timeless bridal keepsakes, each ANOR jewel is hand-finished using ethically grown diamonds and gemstones. “Our clients come to ANOR not just for jewellery, but for an experience,” says Choksi. “They value craftsmanship that feels personal and pieces that hold as much emotion as brilliance.”

    The brand’s latest jewel in the crown is its flagship boutique in South Extension I, New Delhi, a serene space that doubles as a private lounge for bridal collections. Designed around a hospitality-first philosophy, the store offers guests one-on-one interactions with jewellery specialists and Bina herself.

    At the invite-only launch, India’s style elite praised ANOR’s bespoke service and quiet exclusivity, with some calling it “the Zoya of lab-grown diamonds” and “the Tiffany of the new era.”

    With boutiques in New York, Mumbai and now Delhi, ANOR continues to shape the evolution of modern luxury, one shimmering, soulful creation at a time.

  • Hyundai races ahead with 69,894 sales in October

    Hyundai races ahead with 69,894 sales in October

    MUMBAI: Hyundai Motor India hit the accelerator on festive momentum this October, clocking total sales of 69,894 units, driven by buoyant consumer sentiment and a strong SUV line-up.

    The month saw domestic sales of 53,792 units and exports of 16,102 units, marking an 11 per cent year-on-year growth in overseas markets. Leading the charge were Hyundai’s power-packed SUV duo, Creta and Venue, which together notched their second-highest ever monthly sales at 30,119 units.

    “October was a month of festivals and fervour, boosted further by the positive impact of GST 2.0 reforms,” said Hyundai Motor India whole-time director and COO Tarun Garg. “Strong market demand and high consumer enthusiasm powered our SUV sales, and we expect this momentum to continue with the upcoming launch of the all-new Hyundai Venue.”

    With refreshed design, premium features and advanced technology, the upcoming Venue aims to steer Hyundai’s growth to the next gear, keeping the brand firmly in the fast lane of India’s SUV story.
     

  • India’s World Cup heroines set for brand bonanza

    India’s World Cup heroines set for brand bonanza

    MUMBAI: The tears, the tricolour, the trophy. When Harmanpreet Kaur’s side defeated South Africa by 52 runs on Sunday night to claim India’s first-ever women’s World Cup , they didn’t just etch their names in cricket history—they opened the door to a commercial windfall that could redefine women’s sport in the country.
    With a packed stadium erupting as the final wicket fell, and millions more watching across the nation, the brand equity of several players is set to soar. Marketers and advertising agencies are already sharpening their pencils. Amongst the players who look to be front-runners in this dash for sign ups figure: 

    Smriti Mandhana: There’s no denying her talent or her appeal. Good looks, certainly, but above all, world-class batting skills have made her a hero for millions. Mandhana is second in the tournament’s run charts. The World Cup triumph will only cement her cult status.  Her endorsement portfolio includes giants like Hero MotoCorp, Hyundai, Red Bull, Garnier, Wrangler, and PNB MetLife, but expect it  to expand dramatically.

    Harmanpreet Kaur: She showed tenacity as captain, leading from the front and taking a fantastic catch to end the South African innings. More importantly, she steered her team through three losses during the tournament—defeats that could have derailed any side. But not Harmanpreet. She kept the team’s belief intact, insisting they weren’t looking left or right, only at their end goal. That grit under pressure is precisely what brand managers look for. She has done endorsement for brands like HDFC Life, ITC, Boost, Ceat, Puma, Tata Safari, Asian Paints, Jaipur Rugs, The Omaxe State, Big Flex, and Hapipola.  That surely is set to balloon exponentially now.

    Jemimah Rodrigues: This bundle of talent is energy personified on the field, whether fielding or batting. Her unbeaten 127 in the semifinal showed she’s a match-winner, forming a crucial 167-run partnership with Harmanpreet that swung the tie against Australia  Her transparency about emotional upheavals after being dropped earlier brought out her determination. She plays the guitar and has an excellent sense of theatre—the perfect combination for brand campaigns seeking authenticity. Her endorsement portfolion includes Red Bull, Hyundai, Gillette, Dream11, HMD (Human Mobile Devices), boAT and Platinum Evara.

    Pratika Rawal: The 25-year-old became the joint-fastest cricketer to score 1,000 runs in ODIs (23 innings) and was the tournament’s second-highest run-scorer with 308 runs before injury ruled her out ahead of the knockouts. The image of her in a wheelchair, draped in the tricolour, celebrating with teammates became one of the most powerful moments in Indian sporting history. That resilience and passion will resonate deeply with brands seeking emotional connect.

    Shafali Verma: She scored a blistering 87 in the final and picked two crucial wickets, becoming the first player to score 50-plus runs and take two wickets in a World Cup final Recalled after Rawal’s injury, she had been out of the ODI side for nearly a year Her extraordinary display capped an extraordinary week. The 21-year-old’s redemption arc makes her a natural choice for brands focused on perseverance and comeback stories. She has featured as a brand ambassador for the likes of Bank of Baroda and Ceat. In a few months this will surely swell. 

    Radha Yadav: The left-arm spinner grabbed her opportunity in the final league match against Bangladesh after warming the bench for six games, ending with a three-wicket spell. She was part of the playing eleven in the final. Her steady bowling alongside Shree Charani helped contain South Africa’s dangerous middle order. Her journey from twelfth player to World Cup winner embodies the team ethic that brands increasingly value.

    The World Cup win  isn’t just a trophy. It’s a watershed moment for women’s cricket and for Indian cricket as whole.

    And for these players, the real game—the endorsement game—is only just beginning.

  • Brewing Kerala’s pride, one sip at a time

    Brewing Kerala’s pride, one sip at a time

    MUMBAI: This Kerala Piravi, Tata Tea Kanan Devan poured out a cinematic tribute to its home state, blending culture, nature and nostalgia into one flavourful celebration.

    The new brand film opens with a single dewy tea leaf, shimmering in the morning light, a quiet nod to the Kanan Devan hills where the brand was born. In a heartbeat, the leaf unfurls into sweeping drone shots of emerald plantations, gliding boats on tranquil backwaters, and the rhythmic grace of Kathakali, Kalari, and classical dance. It’s a montage that captures Kerala’s rhythm, strength and serenity, brewed with a filmmaker’s finesse.

    But Tata Tea Kanan Devan isn’t stopping at the screen. The brand has extended its celebration into the real world with a 3D anamorphic installation at Lulu Mall, Trivandrum (October 30–November 2), where visitors can walk into Kerala’s symbols brought vividly to life. Across Trivandrum, Kochi, Thrissur and Kozhikode, bold outdoor displays add another layer of pride and colour to the campaign.

    “Tata Tea Kanan Devan has always been more than just a brand, it’s part of Kerala’s story,” said Tata consumer products president – packaged beverages, India & South Asia Puneet Das. “This Kerala Piravi, we wanted to celebrate the state’s essence in a way that feels cinematic yet deeply personal.”

    Echoing the sentiment, Monks India head, business & integration Sonali Khanna added, “Our film brings Kerala’s iconic motifs to life, giving viewers a dazzling glimpse of God’s Own Country.”

    With each frame, sip and swirl, Tata Tea Kanan Devan proves that homegrown pride, much like good tea, tastes best when brewed from the heart.