Category: Brands

  • FY-2015: Hawkins ad spends up 30.9% to Rs 21 crore

    FY-2015: Hawkins ad spends up 30.9% to Rs 21 crore

    BENGALURU: Hawkins Cookers Limited reported a 30.9 per cent increase in its advertisement expense in FY-2015 (year ended 31 March, 2015, current year) to Rs 20.99 crore (4.1 per cent of Total Income from Operations or TIO) as compared to the Rs 16.04 crore (3.5 per cent of TIO) in FY-2014. The company’s ad expense in Q4-2015 at Rs 4.64 crore (three per cent of TIO) was 33.9 per cent more than the Rs 3.46 crore (2.4 per cent of TIO) in Q4-2014, but was almost half (down 49.9 per cent) the Rs 9.27 crore in Q3-2015.

    Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore

    Hawkins marketing or advertisement and sales promotion spends (ASP) in this report comprises advertisement expenses and discounts, on the assumption that these are some of the tools adopted by the company.

    The company’s ASP in FY-2015 at Rs 66.81 crore (13 per cent of TIO) was 18.1 per cent more than the Rs 56.57 crore (12.4 per cent of TIO) in the previous fiscal. ASP in Q4-205 at Rs 20.58 crore (13.2 per cent of TIO) was 17.3 per cent more than the Rs 17.55 crore (12.4 per cent of TIO) in Q4-2014 but was 44 per cent lower than the Rs 36.78 crore (32.7 per cent of TIO) in the immediate trailing quarter.

    Over a 12 quarter period starting Q1-2013, Hawkins ASP shows a linear increasing trend in absolute rupees as well as in terms of percentage of TIO. Please refer to Figures 1 and 1A below. Even if one were to remove an outlying number such as 32.7 per cent of TIO in Q3-2015, ASP still shows an increasing linear trend in terms of percentage of TIO.

    The company’s highest ASP during the period under consideration was in Q3-2015, both in absolute rupees as well in terms of percentage of TIO at Rs 36.78 crore and 32.7 per cent of TIO respectively. It is quite obvious that when the company increases its discounts, it reduces its ad spends, except in the case of Q3-2015, where both discounts and ad spends increased in terms of percentage of TIO and in the current quarter where there was decline of discounts and ad spends in terms of percentage of TIO.

    In general, ad percentage of ASP in Q1 and Q3 seems to peak, while in Q2 and Q4, it is a trough, with discounts showing the reverse behaviour. However, in no case during the twelve quarter period under consideration has the ad spend exceeded the amount of discounts offered by the company. 

    From Fig A1 below, it is obvious that the company’s marketing strategy is more skewed towards discounts when compared to ad spends. During the period under consideration, discounts in terms of percentage of ASP shows a linear increasing trend, while ad spends in terms of ASP show a linear declining trend. The highest advertisement spend by the company in absolute rupees was in Q3-2015 at Rs 9.27 crore (8.2 per cent of TIO, 25.2 per cent of ASP), during which the corresponding discount at Rs 27.51 crore constituted 74.8 per cent of ASP and 24.4 per cent of TIO.

    The highest ad spends by the company during the period under consideration was Q3-2014 at 49.3 per cent of ASP, 7.8 per cent of TIO at Rs 8.67 crore. During the same period, the company offered discount of Rs 8.90 crore at 50.7 per cent of ASP and eight per cent of TIO. The lowest ad spend in the period under consideration was in Q4-2013 at Rs 0.351 crore (2.9 per cent of ASP, 0.3 per cent of TIO).

    The lowest ASP in absolute rupees during the period under consideration was in Q1-2015 at Rs 8.44 crore (11.2 per cent of TIO). The lowest ASP during the same period under consideration in terms of percentage of TIo was in Q4-2013 at 9.7 per cent at Rs 11.97 crore.

    Please refer to Fig B below. The company’s TIO in FY-2015 at Rs 514.50 crore was 12.6 per cent more than the Rs 457.08 crore in FY-2014.Hawkins TIO in Q4-2015 at 156.27 crore was 10.2 per cent more than the 141.87 crore in Q4-204 and 38.9 per cent more than the Rs 115.53 crore in Q3-2015. During the period under consideration, TIO shows a linear increasing trend as is evident from the dotted green line.

    Hawkins PAT in FY-2015 at Rs 32.12 crore (6.2 per cent of TIO) declined 16.1 per cent from Rs 38.38 crore (8.4 per cent of TIO) in the previous year. PAT in Q4-2015 at Rs 9.65 crore (6.2 per cent of TIO) was 26.5 per cent lower than the Rs 13.13 crore (9.3 per cent of TIO) in the corresponding year ago quarter, but more than three times (3.14 times) the PAT of Rs 3.07 crore (2.7 per cent of TIO) in Q3-2015.

    During the 12 quarter period under consideration, PAT in absolute rupees shows an increasing trend, while in terms of percentage of TIO, it shows a declining trend. However, the PAT numbers in terms of percentage of TIO for Q3-2015 (2.9 per cent of TIO) and Q3-2014 (5.5 per cent of TIO) are actually outliers-if one were to neglect the impact of these numbers, PAT in terms of percentage of TIO also shows an increasing linear trend.

  • FY-2015: Tepid box office, World Cup Cricket chop PVR profits

    FY-2015: Tepid box office, World Cup Cricket chop PVR profits

    BENGALURU: Impacted by poor movie content and World Cup Cricket towards the end of FY-2015 (year ended 31 March, 2015, current year) Indian motion picture exhibition, production and distribution house PVR Limited reported just 23.1 per cent PAT at Rs 11.64 crore as compared the Rs 50.39 crore in FY-2014.

     

    PVR, in its earnings release, says that there was a 12 per cent drop in the footfalls in Q4-2015 at 1.22 crore and that its entertained one per cent lesser patrons (5.92 crore) in FY-2015 and profit could have been lower but for strong performance of its Food and Beverages (F&B) revenues and Sponsorship income.

     

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

     

    All numbers are consolidated unless stated otherwise

     

    The company’s Q4-2015 performance has been poor. PVR’s Movie Exhibition segment revenue dropped 4.3 per cent in Q4-2015 to Rs 271.40 crore as compared to the Rs 283.69 crore in Q4-2014 despite the company adding 50 more screens spread over nine properties in FY-2015. Also, Q4-2015 movie exhibition segment revenue was 30.9 per cent lower than the Rs 392.88 crore in the immediate trailing quarter. The movie exhibition segment has reported an operating loss of Rs 14.68 crore in Q4-2015 as compared to operating profits of Rs 18.99 crore of Rs 50.08 crore in Q4-2014 and Q3-2015 respectively. PVR’s movie exhibition revenue in FY-2015 at Rs 1370.31 crore was 9.1 per cent more than the Rs 1255.59 crore in FY-2014. The segment reported 28.2 per cent lower operating profit of Rs 88.23 crore in the current year as compared to the Rs 122.87 crore in FY-2014.

     

    In Q4-2015, PVR’s net Total Income from Operations excluding other income (TIO) at Rs 299.55 crore was 4.5 per cent lower than the Rs 314.23 crore in the corresponding year ago quarter and 28.6 per cent lower than the Rs 419.71 crore in Q3-2015. TIO in FY-2015 at Rs 1481.34 crore was 9.6 per cent more than the Rs 1351.23 crore in FY-2014.

     

    PVR reported a loss of Rs 35.56 crore in Q4-2015 as compared to PAT of Rs 0.74 crore in Q4-2014 and PAT of Rs 31.59 crore in the immediate trailing quarter.

     

    PVR’s EBIDTA in FY-2015 also suffered on this account. EBIDTA including other income in the current year at Rs 209.67 crore (14.2 per cent margin) declined six per cent as compared to the Rs 222.99 (16.5 per cent margin) in FY-2014. EBIDTA including other income in Q4-2015 at Rs 12.71 crore (4.2 per cent margin) was almost a third (down 63.9 per cent) of the Rs 35.18 crore (11.2 per cent margin) and a little more than one seventh (15.3 per cent margin) of the EBIDTA including other expenses of Rs 82.23 crore (19.8 per cent margin) in the previous quarter.

     

    Let us look at the other numbers reported by PVR

     

    PVR’s Total Expenditure (TE) in FY-2015 at Rs 1393.11 crore (94 per cent of TIO) in FY-2015 was 13.2 per cent more than the Rs 1230.22 crore (91 per cent of TIO) in FY-2014. TE in Q4-2015 at Rs 314.12 crore (104.86 per cent of TIO) was 0.5 per cent lower than the Rs 315.58 crore (100.43 per cent of TIO) and 14.9 per cent lower than the Rs 369.33 crore (88 per cent of TIO) in Q3-2105.

     

    The company’s Film Exhibition Cost in FY-2015 at Rs 342.18 crore (23.1 per cent of TIO) was 3.9 per cent more than the Rs 329.49 crore (24.4 per cent of TIO) in FY-2014. Film Exhibition Cost in Q4-2015 at Rs 62.96 crore (21 per cent of TIO) was 8.2 per cent lower than the Rs 68.6 crore (21.8 per cent of TIO) in Q4-2014 and 36.1 per cent lower than the Rs 98.49 crore (23.5 per cent of TIO) in the previous quarter.

     

    PVR’s cost of Food and Beverages consumed (F&B cost) in FY-2015 at Rs 107.38 crore (7.2 per cent of TIO) was 16.3 per cent more than the Rs 92.31 crore (6.8 per cent of TIO) in FY-2015. F&B cost in Q4-2015 at Rs 21.05 crore (seven per cent of TIO) was 2.9 per cent lower than the Rs 21.67 crore (6.9 per cent of TIO) in Q4-2014 and 30 per cent less than the Rs 30.05 crore (7.2 per cent of TIO) in Q3-2015. PVR says that F&B revenues increased 17 per cent in FY-2015 as compared to FY-2014.

     

    The company’s movie production segment (movie segment) in FY-2015 reported 35.9 per cent growth in revenue at Rs 51.23 crore as compared to the Rs 37.71 crore in FY-2014. Movie segment revenue in Q4-2015 at Rs 13.61 crore was 28.3 per cent lower than the Rs 18.99 crore in Q4-2014 and 14.9 per cent more than the Rs 11.85 crore in Q3-2015. The segment reported operating profit of Rs 2.74 crore as compared to an operating profit of Rs 0.90 crore in FY-2014. Operating profit of PVR’s movie production segment in Q4-2015 was Rs 1.54 crore as compared to an operating loss of Rs 0.56 crore in Q4-2014 and an operating profit of Rs 0.43 crore in Q3-2015.

     

    PVR’s Others’ (including Bowling, gaming and restaurant services, etc) segment reported almost flat revenue (down 0.1 per cent) in FY-2015 at Rs 73.96 crore as compared to the Rs 74.02 crore in FY-2014. Revenue from ‘Others’ segment in Q4-2015 at Rs 17.27 crore was 9.9 per cent less than the Rs 19.16 crore in Q4-2014 and 9.1 per cent less than the Rs 19 crore in Q3-2015. The ‘Others’ segment reported slightly higher operating loss of Rs 2.80 crore in FY-2015 as compared to the Rs 2.63 crore in FY-2014. Operating loss of the segment in Q4-2015 at Rs 1.46 crore was higher than the operating loss of Rs 0.96 crore in Q4-2014 and the operating loss of Rs 0.13 crore in Q3-2015.

     

    Assuring stakeholders of a better FY-2016, PVR chairman and managing director Ajay Bijli said, “While Q4-2015 performance stood tepid, with the consumer sentiment coming back Q1-2016 box office have been very strong with movies like Fast & Furious 7, Avengers, Gabbar, Piku and Tanu Weds Manu leading the pack. Going forward we have Dil Dhadakne Do, Jurassic World and ABCD-2 releasing in June followed by Bajrangi Bhaijaan, a Salman Khan starrer and Drishyam in July. The content pipeline looks pretty promising and hopefully the worst in terms of content should be behind us and we expect a blockbuster 2015-16.”

  • Inox ups digital strategy with new mobile app & website revamp

    Inox ups digital strategy with new mobile app & website revamp

    MUMBAI: Multiplex chain Inox Leisure has upped its digital strategy with the launch of an app for Android based phones, iPhone, iPad and tablet users. Additionally, Inox has also revamped its website to make it faster and effective for its guests.

     

    The new mobile app allows users to check show timings of movies, select seats and book tickets on the go. Nearest theatres can also be located through the app. The app will also provide real time information on movies and special offers.

     

    Inox, in association with Brenzy, has introduced an app that provides movie goers with real time information on films, special offers and discounts that one can avail at the multiplex through a one-time download of the application Brenzy.

     

    On its revamped website, Inox has initiated a new concept for its consumers. Moviegoers can take part in contests that are run regularly along with real time updates. The website also serves the purpose of providing information on all Inox properties as well as its investors, shareholders and the media.

  • Imax China files for IPO in Hong Kong

    Imax China files for IPO in Hong Kong

    MUMBAI: Imax Corporation’s subsidiary Imax China Holding has submitted a listing application on Form A1 in connection with an initial public offering (IPO) and listing of its shares on the Hong Kong Stock Exchange.

     

    In a statement, Imax said, “The securities referred to herein have not been and will not be registered under the Securities Act of 1933, as amended (the “Securities Act”), or any state securities laws and may not be offered or sold in the United States absent registration under the Securities Act or an applicable exemption from the registration requirements of the Securities Act and applicable state securities laws.”

     

    Imax China, incorporated under the laws of the Cayman Islands, was established by to oversee the expansion of Imax’s business throughout Greater China.

  • Jacqueline Fernandez named brand ambassador of Queo

    Jacqueline Fernandez named brand ambassador of Queo

    NEW DELHI: Bollywood star Jacqueline Fernandez has been named brand ambassador for Queo from Barwood. UK.

     

    With this association, the brand is looking at boosting visibility and awareness of Queo as the bathroom space gradually shifts towards luxury, moving one step forward from ‘premium.’

     

    Fernandez will be seen as the face of Queo’s 360 degree integrated campaign, which will roll out on all media and retail channels soon.

     

    HSIL Limited joint managing director Sandip Somany said, “Luxury cannot be defined in a few words, it has to be felt, seen, experienced and appreciated. Signing on Jacqueline, is a conscious decision taken by us as her persona, work ethic and achievements blends perfectly with what Queo stands for; design, finesse and artistry. Jacqueline inspires her audience and colleagues with her hard work, versatility, and magnetic charisma; she will definitely connect with the consumers who can appreciate all these traits. There could not have been a better ‘fit’ ‘n’ influencer than Jacqueline to connect with them.”

     

    “I am excited about my association with Queo. The brand spells luxury in craftsmanship, modernity and elegance.  They are not just bathroom products but a fashion statement for any home owner. We are living in a time when the bathroom has reached an elevated status in our lives, a place for relaxation and rejuvenation, and, Queo embraces this philosophy to the fullest,” said Fernandez.

     

    Queo began its journey in India in 2012 with a promise to redefine class in bathrooms fittings like showers, faucets and sanitary ware.

  • FY-2015: Adlabs reports 31% higher footfalls; loss doubles

    FY-2015: Adlabs reports 31% higher footfalls; loss doubles

    BENGLAURU: Adlabs Entertainment Limited reported a 30.6 per cent rise in footfalls in FY-2015 10,64,693 as compared to the 8,14,924 footfalls in FY-2014. The company’s standalone loss in FY-2015 widened to Rs 107.16 crore from Rs 52.76 crore in FY-2014 (2.03 times).

     

    Note:  (1) 100,00,000 = 100 lakh = 10 million = 1 crore

    (2)Adlabs was listed on April 6, 2015 on the BSE and NSEm and hence comparative consolidated numbers are not available for the previous year or for Q4-2014 except those shared by the company in its press release.

     

    Adlabs reported footfalls in Q4-2015 at 3,00,291, which were 25.8 per cent more than the 2,38,773 footfalls in Q4-2014. Consolidated revenue in FY-2015 increased 82.5 per cent to Rs 189.42 crore as compared to the Rs 103.80 crore in FY-2014. Consolidated revenue in Q4-2015 increased 25.6 per cent to Rs 49.43 crore as compared to the Rs 39.35 crore in Q4-2014.

     

    Consolidated EBIDTA in FY-2015 at Rs 20.52 crore more than quintupled (5.33 times) to Rs 20.52 crores as compared to the Rs 3.85 crore in FY-2014. Adlabs reported EBIDTA of Rs 3.68 crore as compared to negative EBIDTA of Rs 1.58 crore in Q4-2014.

     

    Segments

     

    Four major segments contribute to Adlabs numbers- Tickets, Restaurant, Merchandise and Other Operations.

     

    One of the biggest contributors to Adlabs standalone loss is its largest segment-Tickets. This segment reported an operating loss of Rs 49.87 crore in FY-2015 as compared to an operating loss of Rs 26.09 crore in FY-2014. Standalone operating loss in Q4-2015 was 62.4 crore as compared to an operating loss of Rs 17.82 crore in Q4-2014 and an operating profit of Rs 44.77 crore in Q3-2015.

     

    Tickets segment operating revenue in FY-2015 almost doubled (up 98.3 per cent) to Rs 141.53 crore from Rs 71.38 crore in FY-2014. Tickets segment reported 17.9 per cent growth in operating revenue in Q4-2015 to Rs 35.16 crore from Rs 29.83 crore in Q4-2014, but declined 31.2 per cent from Rs 51.09 crore in Q3-2015.

     

    Restaurant segment reported 29.5 per cent growth in operating revenue in FY-2015 to Rs 31.12 crore from Rs 24.02 crore in FY-2015. In Q4-2015, Restaurant Operating segment in Q4-2015 at Rs 8.63 crore was 27 per cent more than the Rs 6.8 crore in Q4-2014, but `17.8 per cent lower than the Rs 10.5 crore in Q3-2015.

     

    Restaurant segment reported operating profit of Rs 12.85 crore, 114.3 per cent more than the Rs 6 crore in FY-2014. Operating profit for the segment in Q4-2015 at Rs 3.7 crore was 59.7 per cent more than the Rs 2.32 crore in Q4-2014, but was 46.4 per cent lower than the Rs 6.89 crore in Q3-2015.

     

    Merchandise segment revenue also more than doubled to Rs 13.66 crore (2.14 times) in FY-2015 from Rs 6.38 crore in FY-2014. Revenue in Q4-2015 was up by 126.4 per cent to Rs 4.39 crore as compared to the Rs 1.94 crore in Q4-2014, but was 18.4 per cent lower than the Rs 5.38 crore in Q3-2015. The segment reported a higher operating profit of Rs 1.87 crore in Fy-2015 as compared to an operating profit of Rs 0.27 crore in FY-2014. Operating profit in Q4-2015 was Rs 0.62 crore, in Q4-2014, it was Rs 0.21 crore and in Q3-2015 it was Rs 1.32 crore.

     

    Other operations reported operating revenue of Rs 3.12 crore in FY-2015; Rs 2.02 crore in FY-2015; Rs 1.24 crore in Q4-2015; Rs 0.79 crore in Q4-2014 and Rs 0.96 crore in Q3-2015.

     

    Other operations segment reported an operating loss of Rs 1.49 crore in FY-2015; operating profit of Rs 0.73 crore in Q4-2015; operating loss of Rs 0.52 crore in Q4-2014; operating loss of Rs 0.92 crore in Q3-2015.

     

    Adlabs reported unallocated operating loss of Rs 22.59 crore in FY-2015; unallocated operating loss of Rs 6.73 crore in FY-2014; unallocated operating profit of Rs 38.5 crore in Q4-2015; unallocated loss of Rs 3.77 crore in Q4-2014; unallocated operating loss of Rs 58.99 crore in Q3-2015.

  • Sony acquires optical data storage start-up

    Sony acquires optical data storage start-up

    MUMBAI: Sony Corporation of America (SCA) has acquired Optical Archive Inc. (OAI), a company that specializes in optical storage systems for the data center market.  The acquisition is made by SCA on behalf of Sony Corporation.

     

    With Sony, OAI will leverage its experience and capabilities in data center hardware design, supply chain operations and systems integration with Sony’s expertise in optical disc and manufacturing technology to develop new optical disc library systems that will meet the technological demands from the growing cold archive market.

     

    The term “cold archive” refers to a class of data that must be retained over a long period of time but isn’t accessed frequently, such as cloud-based photo storage and data retained for legal or regulatory reasons. Cold archive is the largest and fastest growing portion of the data center storage market.

     

    “This acquisition marks the beginning of our commitment to this growing market. Optical disc libraries will provide many advantages to customers who are currently using tape or hard drive technology to store cold data, such as lower costs, extremely durable media life, and higher data throughput rates. We plan to leverage and expand our existing optical disc production lines in order to accommodate the growing demand for this media,” said Sony Corporation SVP and deputy president, Device Solutions Business Group Terushi Shimizu.

     

    “We are thrilled to be part of Sony. Merging Sony’s excellence in optical engineering and manufacturing with OAI’s experience and capabilities in data center hardware design and operations will deliver innovative new storage solutions to customers,” added OAI CEO Frank Frankovsky. 

  • FY-2015: Bajaj Corp marketing spends up 28.1%; Ad expenditure up 24.5%

    FY-2015: Bajaj Corp marketing spends up 28.1%; Ad expenditure up 24.5%

    BENGALURU: Note: (1) Bajaj Corp’s Limited (Bajaj Corp) Advertisement and Sales Promotion (ASP) expense comprises of two parts – Advertisement Spends (AdSp) and Sales Promotion Spends (SPSp). The ASP figures have been obtained from the Company’s investors’ presentations over various quarters and the Ad Exp from its financial results. SP results have been obtained by deducting the Ad Expenses from the ASP. The figures in the investors’ presentations have been rounded off by the company and hence are assumed as approximate. Consequently the SP figures are assumed to be approximate.

    (2) Bajaj Corp Limited is a subsidiary of Bajaj Resources Limited (BRL) and is an exclusive licensee of the brands owned by BRL for a period of 99 years starting 2008.

    (3) 100,00,000 = 100 lakh = 10 million = 1 crore

    Brands

    Bajaj Corp’s mother brand is Bajaj with sub brands/products such as Bajaj Almond Drops Hair Oil, Bajaj Kailash Parbhat Cooling Oil, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Shikakai, Bajaj Jasmine Hair Oil, Bajaj Kala Dant Manjan, and creams, soaps, face washes and face scrubs under the brand name Nomarks.

    Marketing Expenses

    Bajaj Corp spent Rs 145.14 crore (17.6 per cent of Operating Revenue or Total Income from Operations or TIO) in the year ended 31 March, 2015 (FY-2015, current year), which was 28.1 per cent more than the Rs 113.30 crore (16.9 per cent of TIO) in the previous year. The company’s AdSp in the year at Rs 58.26 crore (7.1 per cent of TIO) in FY-2015 was 24.5 per cent more than the Rs 46.43 crore (6.9 per cent of TIO) in FY-2014. SPSp in FY-2015 at Rs 86.88 crore (10.5 per cent of TIO) was 29.9 per cent more than the Rs 66.87 crore (10.5 per cent of TIO) in FY-2014.

    During the thirteen quarter period starting Q4-2012 until Q4-2015 (current quarter), Bajaj Corp’s ASP has been the highest in terms of absolute rupees in the current quarter at Rs 40.92 crore (17.6 per cent of TIO). The company’s highest ASP during the period under consideration in terms of percentage of TIO was in the previous quarter at 19.6 per cent of TIO (Rs 40.24 crore).The lowest ASP during the period under consideration in terms of absolute rupees as well as percentage of TIO was in Q1-2013 at Rs 17.36 crore and 12.6 per cent of TIO.

    AdSp in Q4-2015 at Rs 15.15 crore (6.4 per cent of TIO) was 48.1 per cent more than the Rs 10.23 crore (5.5 per cent of TIO), but was 13.7 per cent less than the Rs 17.56 crore (8.5 per cent of TI) in Q3-2015. Bajaj Corp’s highest AdSp in absolute rupees was in Q3-2015 at Rs 17.56 crore (8.5 per cent of TIO), while the highest AdSp in terms of percentage of TIO was in Q1-2014 at 8.8 per cent (Rs 14.98 crore).

    SPSp in Q4-2015 at Rs 25.77 crore (10.9 per cent of TIO) was 40.8 per cent more than the Rs 18.31 crore (9.7 per cent of TIO) and was 13.6 per cent more than the Rs 22.68 crore (11 per cent of TIO) in Q3-2015. Bajaj Corp’s highest SPSp in terms of absolute rupees duirng the period under consideration was Rs 25.77 crore (10.9 per cent of TIO) in the current quarter, while the highest SPSp in terms of percentage of TIO was in Q3-2014 at 12.4 per cent (Rs 19.70 crore).

    During the thirteen quarter period under consideration, both ASP and SPSp show a linear increasing trend in terms of percentage of TIO, while AdSp in terms of percentage of TIO shows a declining trend.

    Revenue, profits

    Bajaj Corp TIO in FY-2015 at Rs 852.2 crore was 22.9 per cent more than the Rs 671.73 crore in FY-2014. TIO in Q4-2015 at Rs 236.17 crore was 28 per cent more than the Rs 184.51 crore in Q4-2014 and 14.8 per cent more than the Rs 205.79 crore in Q3-2015.

    Profit after Tax (PAT) in FY-2015 at Rs 172.66 crore (20.9 per cent of TIO) was 10.5 per cent more than the Rs 150.44 crore in FY-2014. PAT in Q4-2015 at Rs 54.42 crore (23 per cent of TIO) was 42 per cent more than the Rs 38.31 crore (20.8 per cent of TIO) and 30.1 per cent more than the Rs 41.84 crore (20.3 per cent of TIO) in the immediate trailing quarter. PAT in the current quarter has been the highest in absolute rupees during the period under consideration. PAT in terms of percentage of TIO was highest at 28.5 per cent (Rs 42.20 crore) in Q3-2013.

    During the thirteen quarter period under consideration, both TIO and PAT in absolute rupees show a linear increasing trend, while PAT in terms of percentage of TIO shows a linearly declining trend.

    Click here for financial statement

    Click here for investor presentation

  • Apple pips Google to take top spot as most valuable brand

    Apple pips Google to take top spot as most valuable brand

    MUMBAI: Apple has overtaken Google to reclaim the title of ‘world’s most valuable brand’ in the 2015 BrandZ Top 100 Most Valuable Global Brands released by WPP and Millward Brown.

    Apple has increased its brand value to $247 billion, a rise of 67 per cent year on year. Google (no.2) also grew, achieving a nine per cent value increase to reach $173.7billion. Microsoft, now worth $115.5billion, is the new no.3, rising one position with value growth of 28 per cent.

    Though the AppleWatch has proved extremely popular, it is the success of the iPhone 6 that has been the main driver of Apple’s brand value growth.

    Millward Brown’s Global Head of BrandZ Doreen Wang said, “Apple continues to ‘own’ its category by innovating and leading the curve in a way that generates real benefits for consumers. It meets their rational and emotional needs, and makes life easier in a fun and relevant way. Apple is clear on what it stands for, and never stops refreshing its message to sustain the difference that makes it so desirable.”

    The total brand value of the Top 100 now stands at $3.3 trillion, a 14 per cent increase on 2014 and a 126 per cent growth over the 10 years since the ranking was first launched.

    WPP’s The Store CEO, EMEA and Asia David Roth said, “Brand value has risen substantially despite a disruptive decade. This is a pivotal moment for brand builders. We’re at the threshold of a new normal, and a changing consumer. The past 10 years of valuing brands proves that investing in creating strong, valuable brands delivers superior returns to shareholders.”

    Highlights and key findings from this year’s BrandZ Top 100 study include:

    •Technology is the fastest-growing category – up 24 per cent in the last year, the tech brands in the Top 100 are worth more than $1 trillion, nearly a third of the value of all brands in the ranking.

    •Facebook is the fastest riser, with 99 per cent growth achieved through its successful strategy of acquiring and integrating other social apps such as Instagram and WhatsApp, and an understanding of how to monetise and cross-sell its platforms.

    •E-commerce boosts retail brand value as Alibaba enters ranking and overtakes Amazon – Chinese e-commerce leader Alibaba entered the retail ranking at $66.4billion, helping to grow the retail category ranking by 24 per cent and overtaking both Amazon and Walmart. The most valuable retail brands Alibaba and Amazon, which lack physical stores, are now worth more than Walmart, which has 11,000 stores worldwide.

    The BrandZ Top 100 Most Valuable Global Brands is now in its tenth year. Analysis of the 10-year trajectory of the brands in the ranking has revealed that:

    •Europe’s brand powerhouses stagnate as Chinese brands grow and US brands make a comeback. The number of Chinese brands continues to grow with 14 brands in the Top 100, up from one in 2006, and an increase of 1004 per cent in value. The value of US brands grew by 137 per cent in the last 10 years (up 15 per cent in the last year) compared to just 31 per cent in Europe (down -9.3 per cent in the last year). There are now just 24 brands from Europe in the ranking (down from 35 in 2006). This represents a shift from West to East; most of the brands that have been ‘pushed out’ of the Top 100 by China were from Europe.

    •High value brands provide faster bottom-line growth and shareholder value. In the last 10 years, a measurement of the strongest brands from the Top 100 as a ‘stock portfolio’ shows their share price has risen over three times more than the MSCI World Index and almost two thirds more than the S&P500.

  • Kalyan Jewellers eyes 30% topline growth to Rs 13,000 crore; plans expansion

    Kalyan Jewellers eyes 30% topline growth to Rs 13,000 crore; plans expansion

    MUMBAI: Kalyan Jewellers, which was recently in the eye of the storm with its racist ad featuring brand ambassador Aishwarya Rai Bachchan, has recovered quickly from the controversy and is going full throttle with its expansion plans.

     

    While eyeing a growth of 30 per cent in its topline to Rs 13,000 crore, the company is also looking at enhancing the distribution network by 30 per cent in the year.

     

    The jewellery maker is looking to expand its operations with an investment of Rs 175 crores. As a first step, the company has opened four new outlets across India with its first showroom launch in Bhubaneswar, Odisha, followed by two showrooms in Gurgaon and Noida. With the two new showrooms in Gurgaon and Noida, Kalyan Jewellers will now have a total of five exclusive showrooms in the NCR region and a total of nine showrooms in North India including Jalandhar and Amritsar.

     

    Kalyan Jewellers, which has been present in the UAE since 2013, is also strengthening its presence by adding a new showroom, marking the tenth for the company in the UAE. Continuing on this aggressive expansion drive, Kalyan Jewellers is planning to set up 22 showrooms this fiscal year, of which nine will be in the Gulf region. Plans are also afoot to launch six showrooms in Qatar.

     

    The company, which has a network of 79 exclusive showrooms in India and West Asia, is targeting 100 showrooms by the end of the year.

     

    Kalyan Jewellers is also in the process of converting its 570 customer service centres into mini ‘My Kalyan’ stores, which will focus on selling affordable diamonds to capitalise on the potential of this category.

     

    Kalyan Jewellers chairman and managing director T.S. Kalyanaraman said, “Jewellery consumption in the Indian market is increasing due to positive consumer sentiment and stable prices, and we want to tap into this growth. Funding of the expansion plans will be met through the funds we have received from the private equity investment as well as from internal accruals and bank borrowings. We are targeting 30 per cent growth in topline to Rs 13,000 crore and enhancing the distribution network by 30 per cent in the year. We are also ramping up our manufacturing operations and plan to have India’s biggest production house by 2017.”

     

    The company recently also launched a gold and diamond jewellery collection at its Chennai store with an investment of Rs 200 crores, making it was the single largest investment by any jeweller in a single showroom across the country.