ITV

Category: Brands

  • IndiaMART bags 1 lakh customers, launches digital campaign to elevate SMEs

    IndiaMART bags 1 lakh customers, launches digital campaign to elevate SMEs

    NEW DELHI: Online marketplace IndiaMART has launched a digital video campaign that brings these emerging entrepreneurs to the limelight in a concise montage.

     

    Acknowledged as the true heroes of India’s growth story, these entrepreneurs share their journey to success while on how IndiaMART helped them scale their business effectively with the reiteration of ‘#IBelieveInIM.’

     

    A mammoth 1,00,000 premium customers have enrolled on the platform. IndiaMART has always endeavoured to give speed to its mission to ‘make doing business, easy.’

     

    The campaign brings to the fore these individuals who have gone on to not only survive but sustain and scale their businesses pushing the boundaries of how they trade today and achieving full-fledged sustainability for their venture. The campaign kick starts the new year on a note of promise and positivity and will run for 21 days across digital platforms including Facebook, Twitter and YouTube among others.

     

    Highlighting IndiaMART’s crucial role in the Small and Medium Enterprises sector, the campaign will showcase how small enterprises grew with increased profitability and size through the business matchmaker. The campaign videos showcase how sellers from various segments of enterprises have achieved real time growth and productivity. The videos focus on sellers who have built their brands and expanded their businesses on IndiaMART. They also talk about how coming on to the online platform has helped them to acquire new businesses, higher lead generation and also export their products.

     

    IndiaMART director Dinesh Gulati said, “By coming on board with IndiaMART, we have enabled the MSMEs of India with an Opportunity to Innovate. Through the launch of this digital campaign, we want to showcase the pride our customers take in associating with IndiaMART. As their business growth has multiplied over the years, their belief and trust in us has grown even stronger. SMBs see the highest Return on Investment with IndiaMART with an increased profitability and wider geographic reach. We aspired to put a face to the millions of stories we have experienced in our journey so far and what better way to do so than through social media. People will be able to easily relate to these stories as the campaign encompasses real people talking about how they achieved real growth in real businesses!”

  • IndiaMART bags 1 lakh customers, launches digital campaign to elevate SMEs

    IndiaMART bags 1 lakh customers, launches digital campaign to elevate SMEs

    NEW DELHI: Online marketplace IndiaMART has launched a digital video campaign that brings these emerging entrepreneurs to the limelight in a concise montage.

     

    Acknowledged as the true heroes of India’s growth story, these entrepreneurs share their journey to success while on how IndiaMART helped them scale their business effectively with the reiteration of ‘#IBelieveInIM.’

     

    A mammoth 1,00,000 premium customers have enrolled on the platform. IndiaMART has always endeavoured to give speed to its mission to ‘make doing business, easy.’

     

    The campaign brings to the fore these individuals who have gone on to not only survive but sustain and scale their businesses pushing the boundaries of how they trade today and achieving full-fledged sustainability for their venture. The campaign kick starts the new year on a note of promise and positivity and will run for 21 days across digital platforms including Facebook, Twitter and YouTube among others.

     

    Highlighting IndiaMART’s crucial role in the Small and Medium Enterprises sector, the campaign will showcase how small enterprises grew with increased profitability and size through the business matchmaker. The campaign videos showcase how sellers from various segments of enterprises have achieved real time growth and productivity. The videos focus on sellers who have built their brands and expanded their businesses on IndiaMART. They also talk about how coming on to the online platform has helped them to acquire new businesses, higher lead generation and also export their products.

     

    IndiaMART director Dinesh Gulati said, “By coming on board with IndiaMART, we have enabled the MSMEs of India with an Opportunity to Innovate. Through the launch of this digital campaign, we want to showcase the pride our customers take in associating with IndiaMART. As their business growth has multiplied over the years, their belief and trust in us has grown even stronger. SMBs see the highest Return on Investment with IndiaMART with an increased profitability and wider geographic reach. We aspired to put a face to the millions of stories we have experienced in our journey so far and what better way to do so than through social media. People will be able to easily relate to these stories as the campaign encompasses real people talking about how they achieved real growth in real businesses!”

  • Nitesh Estates signs Virat Kohli as brand ambassador

    Nitesh Estates signs Virat Kohli as brand ambassador

    MUMBAI: Nitesh Estates has roped in star cricketer and captain of India’s Test team – Virat Kohli as its brand ambassador.

     

    Nitesh Estates executive director and COO Ashwini Kumar said, “Our company is at its prime, looking forward to spectacular growth and performance on all fronts in the future. We have set benchmarks and unbeatable records in real estate and are well known for our distinguished projects that involve the best of global architectural and design skills. Our vision is to ‘win the future’ and give Nitesh Estates the leading edge in every aspect of our prestigious and innovative endeavours. India’s cricket sensation Virat Kohli as our brand ambassador reflects our enthusiasm, passion and energy to stride ahead towards the future.”

     

    Kohli added, “I am proud to be associated with Nitesh Estates as its brand ambassador. The company in many aspects reflects the values I hold in high esteem. I respect the fact that as a first generation company it has made extraordinary progress in a very short span. From a modest inception Nitesh Estates has been able to build and scale to global standards very quickly. I am very impressed with their quality of developments across Homes, Hotels, Office buildings and Shopping Malls. I look forward to the rewarding experience of building Nitesh Estates, together with their team, taking it to the next level.”

  • Nitesh Estates signs Virat Kohli as brand ambassador

    Nitesh Estates signs Virat Kohli as brand ambassador

    MUMBAI: Nitesh Estates has roped in star cricketer and captain of India’s Test team – Virat Kohli as its brand ambassador.

     

    Nitesh Estates executive director and COO Ashwini Kumar said, “Our company is at its prime, looking forward to spectacular growth and performance on all fronts in the future. We have set benchmarks and unbeatable records in real estate and are well known for our distinguished projects that involve the best of global architectural and design skills. Our vision is to ‘win the future’ and give Nitesh Estates the leading edge in every aspect of our prestigious and innovative endeavours. India’s cricket sensation Virat Kohli as our brand ambassador reflects our enthusiasm, passion and energy to stride ahead towards the future.”

     

    Kohli added, “I am proud to be associated with Nitesh Estates as its brand ambassador. The company in many aspects reflects the values I hold in high esteem. I respect the fact that as a first generation company it has made extraordinary progress in a very short span. From a modest inception Nitesh Estates has been able to build and scale to global standards very quickly. I am very impressed with their quality of developments across Homes, Hotels, Office buildings and Shopping Malls. I look forward to the rewarding experience of building Nitesh Estates, together with their team, taking it to the next level.”

  • Wadhwa Group steers waves on social media to welcome Ferrari in Mumbai

    Wadhwa Group steers waves on social media to welcome Ferrari in Mumbai

    Mumbai: Redefining the skyline of Mumbai with iconic sculptures in residential and commercial construction The Wadhwa Group recently conducted a massive social media campaign to mark the grand launch of the showroom of Italian Supercar Ferrari at Platina in BKC. Playing an important role in this outreach was KRDS India, a leading digital agency who formulated a phase wise approach unveiling this mega launch.

     

    Prior to the on ground launch, a pre buzz social media campaign was conceptualized in order to generate curiosity for the event. Offering a surprise element at the same time engaging with the audience #ItalianIconAtPlatina concept was coined on hygiene social media platforms like Facebook, Twitter and Instagram. The challenge was to create buzz without revealing the fact that Ferrari is coming to BKC.

     

    Uploading a series of unique teasers and carrying out contests revolving around the Italian heritage, lesser known supercar facts etc. help the brand to reach out to 2.13 lakh people on Facebook, 10x increase in twitter followers and 35% increase in followers on Instagram. Nearly 7000 fans participated in the contest on Facebook and Twitter. The Wadhwa Group’s Twitter followers increased 10 fold and their Facebook activity reached more than 2 Lakh fans. Moreover, the on ground event was covered live on Instagram and Twitter by KRDS India.

     

    On the success of the campaign, The Wadhwa Group marketing head Siddharth Bhatia says, “The Ferrari launch through our social media campaign saw an impeccable response giving a rise to our digital viewership. We at The Wadhwa Group believe in building landmarks with a passion, which is reflected through this campaign. The results were extremely encouraging, which made this an outstanding campaign for the real estate sector to witness.”

     

    Delighted by the success, KRDS North & West India — business head Achal Deoda says, “The Ferrari showroom launch in Mumbai was a landmark event not only for the city but for India at one of the most iconic properties of Mumbai, Platina BKC. This is a classic example of how social media with the right strategy can augment a city event to being a national one.”

  • Wadhwa Group steers waves on social media to welcome Ferrari in Mumbai

    Wadhwa Group steers waves on social media to welcome Ferrari in Mumbai

    Mumbai: Redefining the skyline of Mumbai with iconic sculptures in residential and commercial construction The Wadhwa Group recently conducted a massive social media campaign to mark the grand launch of the showroom of Italian Supercar Ferrari at Platina in BKC. Playing an important role in this outreach was KRDS India, a leading digital agency who formulated a phase wise approach unveiling this mega launch.

     

    Prior to the on ground launch, a pre buzz social media campaign was conceptualized in order to generate curiosity for the event. Offering a surprise element at the same time engaging with the audience #ItalianIconAtPlatina concept was coined on hygiene social media platforms like Facebook, Twitter and Instagram. The challenge was to create buzz without revealing the fact that Ferrari is coming to BKC.

     

    Uploading a series of unique teasers and carrying out contests revolving around the Italian heritage, lesser known supercar facts etc. help the brand to reach out to 2.13 lakh people on Facebook, 10x increase in twitter followers and 35% increase in followers on Instagram. Nearly 7000 fans participated in the contest on Facebook and Twitter. The Wadhwa Group’s Twitter followers increased 10 fold and their Facebook activity reached more than 2 Lakh fans. Moreover, the on ground event was covered live on Instagram and Twitter by KRDS India.

     

    On the success of the campaign, The Wadhwa Group marketing head Siddharth Bhatia says, “The Ferrari launch through our social media campaign saw an impeccable response giving a rise to our digital viewership. We at The Wadhwa Group believe in building landmarks with a passion, which is reflected through this campaign. The results were extremely encouraging, which made this an outstanding campaign for the real estate sector to witness.”

     

    Delighted by the success, KRDS North & West India — business head Achal Deoda says, “The Ferrari showroom launch in Mumbai was a landmark event not only for the city but for India at one of the most iconic properties of Mumbai, Platina BKC. This is a classic example of how social media with the right strategy can augment a city event to being a national one.”

  • Sulekha’s anti-jugaad campaign works magic for the brand

    Sulekha’s anti-jugaad campaign works magic for the brand

    NEW DELHI: Digital platform Sulekha, which released its ‘AntiJugaad’ ad campaign recently, has claimed that its business recorded a direct traffic on its portal that went up to seven times higher than the usual, after the digital campaign was launched on 11 January.

     

    The ‘AntiJugaad’ ad received an overwhelming response across all digital platforms and was also trending on Twitter. The app download was also observed to be five times more over than the usual since the ad launch.

     

    The next stage of the campaign that started this Monday, has seen the brand taking prominent space across all TV channels. This is supported by a high-decibel radio campaign across eight metros.

     

    While the ad film urges users to Go #AntiJugaad and positions Sulekha as the place to get professional and credible service providers who believe in the same philosophy, the radio campaign extends this thought in a myriad of day-to-day service needs where people resort to jugaad.

     

    It is a slice-of-life campaign where different people across different cities talk about how jugaad is their first resort whenever they feel that a quick fix would put a –band-aid’ on the problem and how it usually escalates into a major problem. The campaign also has an outdoor element that tries to increase recall of the brand and drive home the Go #AntiJugaad point deeper.

     

    Sulekha vice president marketing Soumendu Ganguly said: “#AntiJugaad is not a campaign thought for us. From extensive research, we have realised that this is an innate nature of the target audience. When people move cities and as the cities grow, they do not know who to ask or where to look for quality service providers at reasonable cost. That is why they resort to quick fixes. We plan to change this behaviour in Indian population. We want jugaad to become part of mainstream conversations not as a sparse innovative solution but for what it signifies in daily life, a quick fix for lack of better options. Sulekha wants to be the ubiquitous solution to the cultural definition of India.”

     

    “The ad has become a rage as there is something for everyone. The man in the house prides himself as somebody who has the solution to all problems and in the process of being this Superman, brings a lot of pain to the wife. The wife on the other hand identifies with this new bride who asserts herself as soon as something goes wrong in her new house. This is indicative of the current societal dynamics as well where the women in the house are the real bosses. The film also borrows from the other major trend we are seeing in Sulekha. India is ready to get their services done by professionals. Gone are the days when we would settle for something sub-par, we now want everything done properly and are even ready to shell out the extra buck for it. At Sulekha, we believe we are in the middle of very interesting times in this category and we are happy that the entire country is resonating with our message,” he added.

  • Sulekha’s anti-jugaad campaign works magic for the brand

    Sulekha’s anti-jugaad campaign works magic for the brand

    NEW DELHI: Digital platform Sulekha, which released its ‘AntiJugaad’ ad campaign recently, has claimed that its business recorded a direct traffic on its portal that went up to seven times higher than the usual, after the digital campaign was launched on 11 January.

     

    The ‘AntiJugaad’ ad received an overwhelming response across all digital platforms and was also trending on Twitter. The app download was also observed to be five times more over than the usual since the ad launch.

     

    The next stage of the campaign that started this Monday, has seen the brand taking prominent space across all TV channels. This is supported by a high-decibel radio campaign across eight metros.

     

    While the ad film urges users to Go #AntiJugaad and positions Sulekha as the place to get professional and credible service providers who believe in the same philosophy, the radio campaign extends this thought in a myriad of day-to-day service needs where people resort to jugaad.

     

    It is a slice-of-life campaign where different people across different cities talk about how jugaad is their first resort whenever they feel that a quick fix would put a –band-aid’ on the problem and how it usually escalates into a major problem. The campaign also has an outdoor element that tries to increase recall of the brand and drive home the Go #AntiJugaad point deeper.

     

    Sulekha vice president marketing Soumendu Ganguly said: “#AntiJugaad is not a campaign thought for us. From extensive research, we have realised that this is an innate nature of the target audience. When people move cities and as the cities grow, they do not know who to ask or where to look for quality service providers at reasonable cost. That is why they resort to quick fixes. We plan to change this behaviour in Indian population. We want jugaad to become part of mainstream conversations not as a sparse innovative solution but for what it signifies in daily life, a quick fix for lack of better options. Sulekha wants to be the ubiquitous solution to the cultural definition of India.”

     

    “The ad has become a rage as there is something for everyone. The man in the house prides himself as somebody who has the solution to all problems and in the process of being this Superman, brings a lot of pain to the wife. The wife on the other hand identifies with this new bride who asserts herself as soon as something goes wrong in her new house. This is indicative of the current societal dynamics as well where the women in the house are the real bosses. The film also borrows from the other major trend we are seeing in Sulekha. India is ready to get their services done by professionals. Gone are the days when we would settle for something sub-par, we now want everything done properly and are even ready to shell out the extra buck for it. At Sulekha, we believe we are in the middle of very interesting times in this category and we are happy that the entire country is resonating with our message,” he added.

  • Celebrity Cricket League to have 8 teams; ropes in Parle as title sponsor

    Celebrity Cricket League to have 8 teams; ropes in Parle as title sponsor

    NEW DELHI: Celebrity Cricket League has roped in Parle Products as the title sponsor for a period of three years for its brand Parle 20-20 Cookies.

     

    The sponsorship is part of Parle’s ongoing commitment to associate its brand of biscuits, sweets and snacks with interesting live events.

     

    “We’re thrilled to be elevating our association with CCL as title sponsor of the league. There is an incredibly strong alignment between our Parle 20-20 Cookies brand and what Celebrity Cricket League is all about. Known for its high entertainment quotient, CCL has great synergy with the 20-20 Cookies brand,” said Parle Products general manager – marketing Pravin Kulkarni.

     

    Last year, CCL helped to bring in new rays of hope to kids suffering with heart diseases with its Hundred Hearts initiative.

     

    Moving further on the path to make a difference, this year CCL takes on the CSR initiative of restoring the lives of women victims of acid attacks with Rotary Club of Deonar.

     

    Present at an event in Mumbai to announce the same were Taapsee Pannu, Riteish Deshmukh, Sonu Sood, Hans Raj Hans and Suniel Shetty along with others.

     

    Where Kriti Sanon has been chosen as the new face for the CCL this year, Sood is the captain for the new team Punjab De Sher owned by Puneet Singh and Navraj Hans. The pioneer of pop culture in India Daler Mehndi has been chosen as the brand ambassador of team Punjab.

     

    Punjab De Sher owner Puneet Singh said, “I am delighted to announce my new team Punjab De Sher with Sonu Sood as the team captain. I have amazing personalities in my team and for sure they’ll amaze everyone with their sixers at the ground.”

     

    Punjab De Sher team comprises Mika Singh, Jimmy Shergill, Ayushmann Khurrana, Yuvraj Hans, Jassi Gill, Babbal Rai and other popular faces.

     

    The sixth edition of CCL will kick start from 23 January with the opening match between Mumbai Heroes and Punjab De Sher. The League will be hosted across various venues like Ahmedabad, Bangalore, Chandigarh, Kochi and Hyderabad.

     

    Launched in 2011, CCL T20 cricket tournament consists of eight teams, each one representing the Bollywood, Tamil, Telugu, Kannada, Malayalam, Bhojpuri, Bengali and Punjabi film industries featuring celebrities from each respective industry.

     

    Played over four weekends between January and February every year, CCL brings together over 200 film celebrities from all over the country, travelling to various corners to entertain their fans and audiences.

     

    “Cricket and Films are religion in our country, and CCL is a heady mix of both. Given the following CCL has, it was an ideal fit for the Parle 20-20 Brand. Over the years of our association, CCL has built strong viewership base on television, featured the top celebrities of the country, displayed good quality cricket, large scale publicity and brought about a high presence for itself on social media, and we’re thrilled that it is taking large strides in the right direction,” said Parle Products deputy marketing manager Mayank Shah.

     

    CCL founder and managing director Vishnu Induri added, “We are proud to welcome Parle 20-20 Cookies as Title Sponsor of CCL. Parle is one of the most well-known and recognised Indian brands and an ideal partner with its leadership positions in consumer choices. That we’ve retained and enhanced our partnership with a group like Parle over the years is a matter of great honour for our team. We look forward to yet another super exciting season of CCL.”

  • Oppo ropes in Hrithik & Sonam as brand ambassadors for South Asia

    Oppo ropes in Hrithik & Sonam as brand ambassadors for South Asia

    MUMBAI: Smartphone brand Oppo has rung in the year 2016 by roping in Hrithik Roshan and Sonam Kapoor as its South Asia region brand ambassadors.

     

    The actors have been a part of the brand’s India journey since 2014.

     

    Oppo vice president and international mobile business managing director Sky Li said, “As Oppo celebrates its second year anniversary in India, it gives me immense pleasure to announce Hrithik and Sonam as Oppo brand ambassadors. Both Hrithik and Sonam are youth icons and are looked up to for their style and attitude, which is completely in tune with our brand philosophy, which is about young at heart and pursuing for perfection, and always be a trendsetter. We encourage consumers to be experts in photography and be trend setters like our brand ambassadors who have influenced us with their astounding pictures.”

     

    Roshan said, “I have always loved the stylish and technologically superior Oppo phones and have many cherished memories clicked with my first Oppo N1 smartphone with rotating camera. I am proud of the brand’s growth in India and am very excited to be a part of yet another successful innings of the brand in India in 2016.”

     

    Kapoor added, “My association with Oppo echoes my belief in the brand’s philosophy of marrying technology with style and elegance as a phone is increasingly becoming a lifestyle statement especially amongst the youth. I am pleased to be associated with Oppo, which caters to the consumers with exceptional products.”

     

    It may be recalled that Oppo is the Official Global Partner worldwide for the mobile phone category with International Cricket Council (ICC) for four years from 2016 – 2019. Apart from this, the brand has also inked a three-year partnership with FC Barcelona as global partner as well as with America’s Next Top Model (ANTM) Cycle 22 in 2015, to bring a range of stylish devices to the popular reality TV show.