ITV

Category: Brands

  • ProSportify announces The Great India Run

    ProSportify announces The Great India Run

    MUMBAI: The Great India Run, conceptualized by ProSportify, aspires to change the perception of running in the country. Flagging off on the 3rd of July, India will bear witness to a unique property that will see 12 elite runners start at the iconic India Gate in the capital city, making their way to the country’s financial capital, Mumbai. ProSportify’s ambition is to shed light on sports beyond cricket in India. They began their journey with Pro Wrestling League last year, and they hope to further break boundaries with their second IP. 

    Elite marathoners will make their way through six Indian states ending at the Gateway of India, Mumbai on the 20th of July creating India’s first-ever multi-city ultra marathon, The Great India Run. This novel initiative uses an apt tagline, Jeet Har Kadam Par, showcasing that running is for everyone.

    The cross-country run will witness 12 Indian and International runners set a new record for the fastest time, covering a distance of 1480km. The inaugural edition of The Great India Run will see athletes Arun Bhardwaj, Mathias Jorgensen, Siddharth Choudhary, David Slotsgaard Bredo, Yuri Esperson, Lisa Stoddart, Meenal Sukhija, Satish Gujaran, Ranjana Deopa, Naresh Bharadwaj, Dinesh Heda and Joginder Chandna, going the distance. 

    The Great India Run has partnered with mobile fitness start-up, MobieFit, creators of a free running & fitness training app which allow runners to get marathon-ready. The app also has a virtual TGIR challenge and users can participate remotely from wherever they are in the country and contribute to the cause by accumulating running distances. The ultra-marathon has also joined hands with GoSports Foundation who will be generating funds to be further donated to the country’s deserving Olympians. The Great India Run is a call to all citizens, to come join the movement toward a healthier and fitter lifestyle, and join the ultra marathoners for either a 5km or 21km run in their city. 

    A keen promoter of running in India, celebrity and Iron Man participant, Milind Soman while speaking about his association with The Great India Run said, “The running scene in India is beginning to gain momentum, and promoters such as ProSportify are bringing it to the fore inspiring events such as The Great India Run. Apart from helping to spread the message of health and fitness, the cross-country run will also aid our athletes as they compete at the Olympics. I think this will be a fantastic initiative and look forward to it.”

    MobieFit co-founder and actress, Gul Panag, when talking about the event said, “It is great to see more running initiatives in the country. Apart from the awareness generated about running, it shows citizens that anyone can run. It is a great opportunity to see self-made athletes take this up, and they are truly an inspiration to all.”

    The Great India Run intends to promote the universal concept of running and hopes to influence Indians towards a healthier, less sedentary lifestyle. Speaking about the event, conceptualiser, Vishal Gurnani, Director ProSportify said, “The mission of ProSportify is to break boundaries when it comes to any of our properties. So when we wanted to bring out a running intellectual property, it was only natural that it would be truly one-of-a-kind. In a country that needs to get fit, The Great India Run serves as a clarion call to motivate people to take up running earnestly. This in turn, we hope, will cause a revolution to promote running, and inspire citizens helping eventually to support our countrymen at the Rio Olympics.”

  • ProSportify announces The Great India Run

    ProSportify announces The Great India Run

    MUMBAI: The Great India Run, conceptualized by ProSportify, aspires to change the perception of running in the country. Flagging off on the 3rd of July, India will bear witness to a unique property that will see 12 elite runners start at the iconic India Gate in the capital city, making their way to the country’s financial capital, Mumbai. ProSportify’s ambition is to shed light on sports beyond cricket in India. They began their journey with Pro Wrestling League last year, and they hope to further break boundaries with their second IP. 

    Elite marathoners will make their way through six Indian states ending at the Gateway of India, Mumbai on the 20th of July creating India’s first-ever multi-city ultra marathon, The Great India Run. This novel initiative uses an apt tagline, Jeet Har Kadam Par, showcasing that running is for everyone.

    The cross-country run will witness 12 Indian and International runners set a new record for the fastest time, covering a distance of 1480km. The inaugural edition of The Great India Run will see athletes Arun Bhardwaj, Mathias Jorgensen, Siddharth Choudhary, David Slotsgaard Bredo, Yuri Esperson, Lisa Stoddart, Meenal Sukhija, Satish Gujaran, Ranjana Deopa, Naresh Bharadwaj, Dinesh Heda and Joginder Chandna, going the distance. 

    The Great India Run has partnered with mobile fitness start-up, MobieFit, creators of a free running & fitness training app which allow runners to get marathon-ready. The app also has a virtual TGIR challenge and users can participate remotely from wherever they are in the country and contribute to the cause by accumulating running distances. The ultra-marathon has also joined hands with GoSports Foundation who will be generating funds to be further donated to the country’s deserving Olympians. The Great India Run is a call to all citizens, to come join the movement toward a healthier and fitter lifestyle, and join the ultra marathoners for either a 5km or 21km run in their city. 

    A keen promoter of running in India, celebrity and Iron Man participant, Milind Soman while speaking about his association with The Great India Run said, “The running scene in India is beginning to gain momentum, and promoters such as ProSportify are bringing it to the fore inspiring events such as The Great India Run. Apart from helping to spread the message of health and fitness, the cross-country run will also aid our athletes as they compete at the Olympics. I think this will be a fantastic initiative and look forward to it.”

    MobieFit co-founder and actress, Gul Panag, when talking about the event said, “It is great to see more running initiatives in the country. Apart from the awareness generated about running, it shows citizens that anyone can run. It is a great opportunity to see self-made athletes take this up, and they are truly an inspiration to all.”

    The Great India Run intends to promote the universal concept of running and hopes to influence Indians towards a healthier, less sedentary lifestyle. Speaking about the event, conceptualiser, Vishal Gurnani, Director ProSportify said, “The mission of ProSportify is to break boundaries when it comes to any of our properties. So when we wanted to bring out a running intellectual property, it was only natural that it would be truly one-of-a-kind. In a country that needs to get fit, The Great India Run serves as a clarion call to motivate people to take up running earnestly. This in turn, we hope, will cause a revolution to promote running, and inspire citizens helping eventually to support our countrymen at the Rio Olympics.”

  • Titan Eyeplus unveils new brand identity, new look stores

    Titan Eyeplus unveils new brand identity, new look stores

    BENGALURU Indian eyewear retail brand Titan Eyeplus from Titan Company Limited (Titan) unveiled a new logo designed by Foley Designs Founder Michael Foley. The company says that the new brand identity is meant to rejuvenate one’s experience of retail in the eyewear category. The new identity reflects the movement of the category from a functional requirement to a fashion accessory with exciting lifestyle cues.

    Titan Eyewear Division CEO Ronnie Talati said, “As a leader in the eyewear category, at TitanEyeplus we are constantly striving to ensure we stay ahead of the curve. We are focused on innovating and experimenting in order to make eyewear a more desirable product category and to keep offering our customers a new experience. Our new identity reflects the evolving changes in their lifestyle requirements that will allow people to play with their looks.”.

    With eyewear moving into the fashion accessory space, the product display mechanism at TitanEyeplus stores has also undergone a change to address the needs of our trendy consumers who look use their eyewear to enhance looks. The new display showcases both the front eye shapes and the temples of each eyewear says the company.

    Adhering to international norms, the products on display at Titan Eyeplus stores will be segregated by gender, with specific focus on women. A separate section will be dedicated to the youth and kids. Each of the consumer segments will have products segregated by lifestyle or occasion based requirements such as corporate, fashion, sports, etc. Fashion counters for each segment will showcase collections with current global trending styles. The new identity also offers lifestyle-based lenses from Titan.

    “All the 30 new stores that have been launched over the past two months or so carry the new look and logo. A typical store is about 500 to 800 square feet in area and refurbishing each would cost between Rs 15 lakh and Rs 20 lakh (Rs 1.5 to Rs 2 million),” revealed Talati. Of the 395 TitanEyeplus stores in India, about 100 are company owned, while the rest are run on franchisee models.

    At present though no specific campaigns have been planned for the new branding for the current fiscal that ends on 31 March,, Talati informed that the new logo would definitely be present on all communications hereon.

    O&M currently handles the creative duties, while Maxus handles the media buying for TitanEyeplus.

  • Titan Eyeplus unveils new brand identity, new look stores

    Titan Eyeplus unveils new brand identity, new look stores

    BENGALURU Indian eyewear retail brand Titan Eyeplus from Titan Company Limited (Titan) unveiled a new logo designed by Foley Designs Founder Michael Foley. The company says that the new brand identity is meant to rejuvenate one’s experience of retail in the eyewear category. The new identity reflects the movement of the category from a functional requirement to a fashion accessory with exciting lifestyle cues.

    Titan Eyewear Division CEO Ronnie Talati said, “As a leader in the eyewear category, at TitanEyeplus we are constantly striving to ensure we stay ahead of the curve. We are focused on innovating and experimenting in order to make eyewear a more desirable product category and to keep offering our customers a new experience. Our new identity reflects the evolving changes in their lifestyle requirements that will allow people to play with their looks.”.

    With eyewear moving into the fashion accessory space, the product display mechanism at TitanEyeplus stores has also undergone a change to address the needs of our trendy consumers who look use their eyewear to enhance looks. The new display showcases both the front eye shapes and the temples of each eyewear says the company.

    Adhering to international norms, the products on display at Titan Eyeplus stores will be segregated by gender, with specific focus on women. A separate section will be dedicated to the youth and kids. Each of the consumer segments will have products segregated by lifestyle or occasion based requirements such as corporate, fashion, sports, etc. Fashion counters for each segment will showcase collections with current global trending styles. The new identity also offers lifestyle-based lenses from Titan.

    “All the 30 new stores that have been launched over the past two months or so carry the new look and logo. A typical store is about 500 to 800 square feet in area and refurbishing each would cost between Rs 15 lakh and Rs 20 lakh (Rs 1.5 to Rs 2 million),” revealed Talati. Of the 395 TitanEyeplus stores in India, about 100 are company owned, while the rest are run on franchisee models.

    At present though no specific campaigns have been planned for the new branding for the current fiscal that ends on 31 March,, Talati informed that the new logo would definitely be present on all communications hereon.

    O&M currently handles the creative duties, while Maxus handles the media buying for TitanEyeplus.

  • Q3-2016: Dabur marketing spends up 9.6% at Rs 350 crore

    Q3-2016: Dabur marketing spends up 9.6% at Rs 350 crore

    BENGALURU: Dabur India Limited spent 9.6 per cent more year on year (YoY) towards advertising and publicity expenses (ASP) in the quarter ended 31 December, 2015 (Q3-2016, current quarter) at Rs 350.01 crore (16.5 per cent of Consolidated Net Sales or Total Income from Operations or TIO) as compared to Rs 319.38 crore (15.4 per cent of TIO) and 25.7 per cent more quarter-on quarter (QoQ) than the Rs 278.42 crore (13.3 per cent of TIO).

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    All numbers are consolidated unless stated otherwise

    Dabur’s products

    Among the products that Dabur has include health supplements like Chyawanprash, Ratnaprash, Honey, Glucose; digestives like Hamjola – Hajmola Chuzkara and Natkhat Amrud, Pudin Hara Fizz; OTC and Ethicals such as Lal Tail, Honitus Syrup; Haircare products like Vatika, Vatika Brave and Beautiful digital, Anmol Jasmine Marks; toothpaste brands like Dabur Red, Babool and Meswak; skincare products like Fem Natural Fairness, Gold Bleach, Gulabari; homecare brands such as Odomos, Odonil and Sanifresh; food brands such as Real and Real Active.

    “The macroeconomic environment continues to be challenging and we faced several headwinds in the form of geo-political disturbances in key geographies in the Middle East and delayed winters in India. The ongoing political unrest in Nepal and blockade of the India-Nepal border severely impacted Dabur’s Foods business. However, we have taken steps to mitigate the impact by ramping up the production of juices in Sri Lanka and India to cater to our demand requirement, and are hopeful of reporting normal growths going forward,” said Dabur India CEO Sunil Duggal.

    “The overall demand environment remained tepid in the third quarter with some key segments showing deceleration while competitive intensity was at a high. We are pursuing a prudent growth strategy and have taken steps to efficiently manage the emerging risks and challenges. Despite a sharp fall in growth rates in most consumer products segments, Dabur continues to focus on brand-building and market expansion programmes that will pave the ground for future growth. Going forward, we will continue to pursue an aggressive growth strategy,” concluded Duggal.

    Trends

    The company’s ASP in Q3-2016 at Rs 350.01 crore (16.5 per cent of TIO) in the current quarter was the highest in terms of actual rupee spends as well as in terms of percentage of TIO during the 13 quarter period starting Q3-2013 until Q3-2016. In the current fiscal, in Q1-2016, the company had spent Rs 330.61 crore (16 per cent of TIO) towards ASP, which is the second highest ASP in absolute rupees and in terms of percentage of TIO during the period under consideration. It must be noted that in 9M-2016 (nine month period ended 31 December, 2016) the company’s ASP has already exceeded the total ASP in FY-2014. In 9M-2016, ASP was Rs 921.77 crore, while in FY-2014, it was Rs 913.92 crore.

    Also, over the 13 quarter period under consideration, Dabur’s ASP in absolute rupees and ASP in terms of percentage of TIO both show a linear increasing trend.

    Please refer to Fig 1 below, which indicates that ASP in terms of percentage of TIO follows a linearly increasing zigzag line, with peaks in Q1 (school holiday period) and Q3 (festival season in the country) and valleys in Q2 and Q4 of a financial year. This has been further substantiated by the company’s ASP in Q3-2016.

    Dabur’s TIO for the current quarter marked 2.1 per cent YoY growth at Rs 2,127.00 crore as compared to Rs 2079.02 crore and 1.3 per cent higher QoQ as compared to Rs 2,096.23 crore. The company’s TIO shows a linear increasing trend during the twelve quarter period under consideration in this report.

    Consolidated Net Profit for Q3-2016 reported a 12.6 per cent YoY jump to Rs 318.54 crore (15 per cent of TIO) as compared to Rs 282.78 crore (13.6 per cent of TIO) but was 6.6 per cent lower QoQ than Rs 341.1 crore (16.3 per cent margin). PAT in absolute rupees as well as in terms of percentage of TIO show linear increasing trends during the period under consideration in this report.

    Category Growths

    Dabur says that its oral care business led by Dabur Red Paste and Meswak, continued to grow ahead of the industry. The Skin Care business reported a near 10 per cent growth during the quarter, while the Home Care business grew by over eight per cent. The Over-The-Counter (OTC) & Ethicals category ended the third quarter of 2015-16 fiscal with a near eight per cent growth. The International Business Division for Dabur reported a 14.8 per cent growth during the third quarter of 2015-16.

  • Q3-2016: Dabur marketing spends up 9.6% at Rs 350 crore

    Q3-2016: Dabur marketing spends up 9.6% at Rs 350 crore

    BENGALURU: Dabur India Limited spent 9.6 per cent more year on year (YoY) towards advertising and publicity expenses (ASP) in the quarter ended 31 December, 2015 (Q3-2016, current quarter) at Rs 350.01 crore (16.5 per cent of Consolidated Net Sales or Total Income from Operations or TIO) as compared to Rs 319.38 crore (15.4 per cent of TIO) and 25.7 per cent more quarter-on quarter (QoQ) than the Rs 278.42 crore (13.3 per cent of TIO).

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    All numbers are consolidated unless stated otherwise

    Dabur’s products

    Among the products that Dabur has include health supplements like Chyawanprash, Ratnaprash, Honey, Glucose; digestives like Hamjola – Hajmola Chuzkara and Natkhat Amrud, Pudin Hara Fizz; OTC and Ethicals such as Lal Tail, Honitus Syrup; Haircare products like Vatika, Vatika Brave and Beautiful digital, Anmol Jasmine Marks; toothpaste brands like Dabur Red, Babool and Meswak; skincare products like Fem Natural Fairness, Gold Bleach, Gulabari; homecare brands such as Odomos, Odonil and Sanifresh; food brands such as Real and Real Active.

    “The macroeconomic environment continues to be challenging and we faced several headwinds in the form of geo-political disturbances in key geographies in the Middle East and delayed winters in India. The ongoing political unrest in Nepal and blockade of the India-Nepal border severely impacted Dabur’s Foods business. However, we have taken steps to mitigate the impact by ramping up the production of juices in Sri Lanka and India to cater to our demand requirement, and are hopeful of reporting normal growths going forward,” said Dabur India CEO Sunil Duggal.

    “The overall demand environment remained tepid in the third quarter with some key segments showing deceleration while competitive intensity was at a high. We are pursuing a prudent growth strategy and have taken steps to efficiently manage the emerging risks and challenges. Despite a sharp fall in growth rates in most consumer products segments, Dabur continues to focus on brand-building and market expansion programmes that will pave the ground for future growth. Going forward, we will continue to pursue an aggressive growth strategy,” concluded Duggal.

    Trends

    The company’s ASP in Q3-2016 at Rs 350.01 crore (16.5 per cent of TIO) in the current quarter was the highest in terms of actual rupee spends as well as in terms of percentage of TIO during the 13 quarter period starting Q3-2013 until Q3-2016. In the current fiscal, in Q1-2016, the company had spent Rs 330.61 crore (16 per cent of TIO) towards ASP, which is the second highest ASP in absolute rupees and in terms of percentage of TIO during the period under consideration. It must be noted that in 9M-2016 (nine month period ended 31 December, 2016) the company’s ASP has already exceeded the total ASP in FY-2014. In 9M-2016, ASP was Rs 921.77 crore, while in FY-2014, it was Rs 913.92 crore.

    Also, over the 13 quarter period under consideration, Dabur’s ASP in absolute rupees and ASP in terms of percentage of TIO both show a linear increasing trend.

    Please refer to Fig 1 below, which indicates that ASP in terms of percentage of TIO follows a linearly increasing zigzag line, with peaks in Q1 (school holiday period) and Q3 (festival season in the country) and valleys in Q2 and Q4 of a financial year. This has been further substantiated by the company’s ASP in Q3-2016.

    Dabur’s TIO for the current quarter marked 2.1 per cent YoY growth at Rs 2,127.00 crore as compared to Rs 2079.02 crore and 1.3 per cent higher QoQ as compared to Rs 2,096.23 crore. The company’s TIO shows a linear increasing trend during the twelve quarter period under consideration in this report.

    Consolidated Net Profit for Q3-2016 reported a 12.6 per cent YoY jump to Rs 318.54 crore (15 per cent of TIO) as compared to Rs 282.78 crore (13.6 per cent of TIO) but was 6.6 per cent lower QoQ than Rs 341.1 crore (16.3 per cent margin). PAT in absolute rupees as well as in terms of percentage of TIO show linear increasing trends during the period under consideration in this report.

    Category Growths

    Dabur says that its oral care business led by Dabur Red Paste and Meswak, continued to grow ahead of the industry. The Skin Care business reported a near 10 per cent growth during the quarter, while the Home Care business grew by over eight per cent. The Over-The-Counter (OTC) & Ethicals category ended the third quarter of 2015-16 fiscal with a near eight per cent growth. The International Business Division for Dabur reported a 14.8 per cent growth during the third quarter of 2015-16.

  • Q3-2016: Godrej Consumer Products marketing spend up 15%

    Q3-2016: Godrej Consumer Products marketing spend up 15%

    BENGALURU: Godrej Consumer Products Limited (GCPL) reported 15.1 per cent year-on-year (YoY) growth in advertisement and publicity expenses (Ad, marketing) in Q3-2016 (quarter ended 31 December, 2015, current quarter) at Rs 250.69 crore (10.6 per cent of net Total Income from Operations or TIO) as compared to Rs 217.89 crore (9.7 per cent of TIO), but 1.3 per cent lower quarter-on-quarter (QoQ) than Rs 253.99 crore (11.3 per cent of TIO).

    Note: 100,00,000 = 100 lakhs = 10 million = 1 crore

    Godrej group chairman Adi Godrej said, “In a challenging operating environment, we have delivered a resilient and competitive performance in Q3-2016. Our consolidated organic constant currency sales growth of nine per cent and EBITDA growth of 19 per cent are well ahead of the market growth. Our India business sustained its volume growth leadership with a growth of nine per cent. Our international business too delivered healthy performance, with an organic constant currency sales growth of nine per cent. Operating earnings growth was ahead of sales growth across most of our geographies, aided by lower commodity costs, calibrated price hikes, stringent cost management and the effective leveraging of brand platforms.”

    “While the pace of economic recovery is slower than anticipated, we are hopeful of continuing our relative outperformance in the quarters ahead. Over the next few quarters, we will be introducing several exciting new launches to stimulate demand and extend leadership in our core categories. We are also enhancing our go-to-market infrastructure and investing strategically for the future. Overall, we expect our focus on innovation, distribution initiatives and superior on-ground execution to aid growth ahead of the market. The medium and long-term growth prospects in India and our other emerging markets remain robust. We believe that there is still a lot of headroom for growth across these markets, given the low penetration and consumption rates in our core categories. I am confident that with our clear strategic focus, differentiated product portfolio, superior execution and top-notch team, we will continue to deliver industry-leading results in the future,” concluded Godrej.

    Trends

    Please refer to Fig A below. GCPL’s Q2-2016 ad spends mentioned above were the highest in absolute rupees during the 15 quarter period starting Q1-2013 until Q3-2016 in this report. Its highest ad spend in terms of percentage of TIO was in Q1-2014 at 13.8 per cent (Rs 239.06 crore). During the period under consideration in this report, its lowest ad spends both in absolute rupees and in terms of percentage of TIO was in Q2-2014 at Rs 145.78 crore and 7.5 per cent. It must be noted that in the nine month period ended 31 December, 2016 (9M-2016), the company has spent Rs 755.80 crore towards marketing expenses as compared to Rs 679.78 crore in 9M-2015, Rs 687.19 crore in 9M-2014 and Rs 486.09 crore in 9M-2013.

    During the period under consideration in this report, ad spends in terms of absolute rupees and percentage of TIO shows a linear increasing trend as indicated by the broken blue and maroon trend lines in Fig A below.

    GCPL reported 5.4 per cent YoY growth in TIO in Q3-2016 at Rs 2,356.15 crore as compared to Rs 2,235.71 core and five per cent higher QoQ as compared to Rs 2,244.94 crore. During the 15 quarter period under consideration in this report, TIO shows a linear increasing trend as indicated by the broken green trend line.

    Profit after tax (PAT) in Q3-2016 at Rs 322.95 crore (13.7 per cent margin) was 22.5 per cent higher YoY as compared to 263.57 crore (11.8 per cent margin) and 12.5 per cent higher QoQ as compared to Rs 287.16 crore (12.8 per cent margin). During the 15 quarter period in this report, PAT shows a linear increasing trend both in terms of absolute rupees and percentage of TIO as in obvious from the broken red and black trend lines in Fig B below.

    Category review by GPCL

    Household Insecticides

    Household Insecticides sustained its double-digit volume growth momentum with a sales growth of 15 per cent. The company attributes growth to the success of its new launches, effective communication and superior on-ground execution. GCPL says that it has consistently gained market share across formats and ended the quarter with its highest ever market share. Good Knight continues to lead category penetration and drive market development initiatives

    Soaps

    GCPL’s Soaps business maintained its robust mid-single digit volume growth in a highly competitive environment. This was offset by deflationary pressures, resulting in a value growth of two per cent. As part of its focus to premiumise its portfolio, GPCL launched Godrej No. 1 Nature Soft – Glycerin & Honey variant in the winter soap space. It says that its premium soap brand Cinthol continues to lead volume and value growth. GPCL claims that it remains competitive on sales promotion investments, in a low commodity cost environment.

    Hair Colours

    The sales of Hair Colours declined by one per cent in Q3-2016. While Godrej Expert Rich Crème recorded a growth in the high teens, powder hair colour growth declined due to channel de-stocking. This was caused by up-stocking towards the end of the previous quarter, ahead of price hikes and a decline in value growth due to price-off trade offers. Godrej Expert Rich Crème continues to gain market share and lead distribution reach and household penetration in the crème category. GCPL introduced Godrej Expert Rich Crème in a multi-application pack priced at Rs 120 and also launched a new advertisement campaign.

    Liquid Detergents

    Liquid Detergents delivered a double-digit, volume driven sales growth of 11 per cent, despite the late onset of the winter. During the quarter, GCPL restaged our Ezee brand with a newly designed bottle. New insight driven communication was also launched to drive brand relevance and penetration.

    Air Fresheners

    Godrej Aer continues to perform well, aided by innovative product offerings and various consumer engagement initiatives. GPCL says that it has continued to gain market share and Aer is now the number one player in the home sprays air care market (on an exit market share basis). It recently launched Aer pocket, which targets the bathroom air care segment.

    Health and Wellness

    The company says that its Health and Wellness portfolio of hand washes and hand sanitiser, under Godrej Protekt, has been successfully introduced in the general trade. The initial response has been encouraging.

    Premium Hair Care

    BBLUNT, GCPL’s range of premium hair care products, has been launched in modern trade and premium general trade outlets.

  • Q3-2016: Godrej Consumer Products marketing spend up 15%

    Q3-2016: Godrej Consumer Products marketing spend up 15%

    BENGALURU: Godrej Consumer Products Limited (GCPL) reported 15.1 per cent year-on-year (YoY) growth in advertisement and publicity expenses (Ad, marketing) in Q3-2016 (quarter ended 31 December, 2015, current quarter) at Rs 250.69 crore (10.6 per cent of net Total Income from Operations or TIO) as compared to Rs 217.89 crore (9.7 per cent of TIO), but 1.3 per cent lower quarter-on-quarter (QoQ) than Rs 253.99 crore (11.3 per cent of TIO).

    Note: 100,00,000 = 100 lakhs = 10 million = 1 crore

    Godrej group chairman Adi Godrej said, “In a challenging operating environment, we have delivered a resilient and competitive performance in Q3-2016. Our consolidated organic constant currency sales growth of nine per cent and EBITDA growth of 19 per cent are well ahead of the market growth. Our India business sustained its volume growth leadership with a growth of nine per cent. Our international business too delivered healthy performance, with an organic constant currency sales growth of nine per cent. Operating earnings growth was ahead of sales growth across most of our geographies, aided by lower commodity costs, calibrated price hikes, stringent cost management and the effective leveraging of brand platforms.”

    “While the pace of economic recovery is slower than anticipated, we are hopeful of continuing our relative outperformance in the quarters ahead. Over the next few quarters, we will be introducing several exciting new launches to stimulate demand and extend leadership in our core categories. We are also enhancing our go-to-market infrastructure and investing strategically for the future. Overall, we expect our focus on innovation, distribution initiatives and superior on-ground execution to aid growth ahead of the market. The medium and long-term growth prospects in India and our other emerging markets remain robust. We believe that there is still a lot of headroom for growth across these markets, given the low penetration and consumption rates in our core categories. I am confident that with our clear strategic focus, differentiated product portfolio, superior execution and top-notch team, we will continue to deliver industry-leading results in the future,” concluded Godrej.

    Trends

    Please refer to Fig A below. GCPL’s Q2-2016 ad spends mentioned above were the highest in absolute rupees during the 15 quarter period starting Q1-2013 until Q3-2016 in this report. Its highest ad spend in terms of percentage of TIO was in Q1-2014 at 13.8 per cent (Rs 239.06 crore). During the period under consideration in this report, its lowest ad spends both in absolute rupees and in terms of percentage of TIO was in Q2-2014 at Rs 145.78 crore and 7.5 per cent. It must be noted that in the nine month period ended 31 December, 2016 (9M-2016), the company has spent Rs 755.80 crore towards marketing expenses as compared to Rs 679.78 crore in 9M-2015, Rs 687.19 crore in 9M-2014 and Rs 486.09 crore in 9M-2013.

    During the period under consideration in this report, ad spends in terms of absolute rupees and percentage of TIO shows a linear increasing trend as indicated by the broken blue and maroon trend lines in Fig A below.

    GCPL reported 5.4 per cent YoY growth in TIO in Q3-2016 at Rs 2,356.15 crore as compared to Rs 2,235.71 core and five per cent higher QoQ as compared to Rs 2,244.94 crore. During the 15 quarter period under consideration in this report, TIO shows a linear increasing trend as indicated by the broken green trend line.

    Profit after tax (PAT) in Q3-2016 at Rs 322.95 crore (13.7 per cent margin) was 22.5 per cent higher YoY as compared to 263.57 crore (11.8 per cent margin) and 12.5 per cent higher QoQ as compared to Rs 287.16 crore (12.8 per cent margin). During the 15 quarter period in this report, PAT shows a linear increasing trend both in terms of absolute rupees and percentage of TIO as in obvious from the broken red and black trend lines in Fig B below.

    Category review by GPCL

    Household Insecticides

    Household Insecticides sustained its double-digit volume growth momentum with a sales growth of 15 per cent. The company attributes growth to the success of its new launches, effective communication and superior on-ground execution. GCPL says that it has consistently gained market share across formats and ended the quarter with its highest ever market share. Good Knight continues to lead category penetration and drive market development initiatives

    Soaps

    GCPL’s Soaps business maintained its robust mid-single digit volume growth in a highly competitive environment. This was offset by deflationary pressures, resulting in a value growth of two per cent. As part of its focus to premiumise its portfolio, GPCL launched Godrej No. 1 Nature Soft – Glycerin & Honey variant in the winter soap space. It says that its premium soap brand Cinthol continues to lead volume and value growth. GPCL claims that it remains competitive on sales promotion investments, in a low commodity cost environment.

    Hair Colours

    The sales of Hair Colours declined by one per cent in Q3-2016. While Godrej Expert Rich Crème recorded a growth in the high teens, powder hair colour growth declined due to channel de-stocking. This was caused by up-stocking towards the end of the previous quarter, ahead of price hikes and a decline in value growth due to price-off trade offers. Godrej Expert Rich Crème continues to gain market share and lead distribution reach and household penetration in the crème category. GCPL introduced Godrej Expert Rich Crème in a multi-application pack priced at Rs 120 and also launched a new advertisement campaign.

    Liquid Detergents

    Liquid Detergents delivered a double-digit, volume driven sales growth of 11 per cent, despite the late onset of the winter. During the quarter, GCPL restaged our Ezee brand with a newly designed bottle. New insight driven communication was also launched to drive brand relevance and penetration.

    Air Fresheners

    Godrej Aer continues to perform well, aided by innovative product offerings and various consumer engagement initiatives. GPCL says that it has continued to gain market share and Aer is now the number one player in the home sprays air care market (on an exit market share basis). It recently launched Aer pocket, which targets the bathroom air care segment.

    Health and Wellness

    The company says that its Health and Wellness portfolio of hand washes and hand sanitiser, under Godrej Protekt, has been successfully introduced in the general trade. The initial response has been encouraging.

    Premium Hair Care

    BBLUNT, GCPL’s range of premium hair care products, has been launched in modern trade and premium general trade outlets.

  • ONGC & YES Bank bag FICCI awards as best sports promoters in public & private sector

    ONGC & YES Bank bag FICCI awards as best sports promoters in public & private sector

    NEW DELHI: Oil and Natural Gas Corporation (ONGC) and YES Bank have been lauded as the best companies for promotion of sports in the public and private sectors.

    The India Sports Awards 2015 were given away here at the conclusion of ‘Turf 2015-16’ organised by the Federation of Indian Chambers of Commerce and Industry (FICCI) with the support of the Youth Affairs and Sports Ministry.

    Technology Frontiers (India) was awarded as the best professional services company and STAIRS was lauded as best NGO Promoting Sports.

    HotFut Sports Infrastructure was recognised as the best sports start-up.

    The Amateur Kabaddi Federation of India was awarded as Best National Sports Federation, Lalita Shivaji Babar (Athletics) got the Sports Person of the Year award and Dipa Karmakar (Gymnastics) got the Breakthrough Sports Person of the Year: 

    The jury comprised Justice Mukul Mudgal (Retd.) who had headed the Supreme Court Probe Panel on IPL match fixing scandal; Star India’s Deepak Jacob; and Charu Sharma; Bhupesh Kumar, apart from Rajpal Singh of FICCI.

    The other awards were:
    Coach or Support Staff of the Year: Kuldeep Handoo (Wushu)
    Best State: Gujarat
    Lifetime Achievement Award: Balbir Singh

    Special Recognition:

    Company Promoting Sports (Public Sector): Delhi Development Authority
    Company Promoting Sports (Private Sector): Infinity Optimal Solutions Pvt Ltd (IOS)
    Professional Services Company: India On Track
    NGO Promoting Sports: Sports Coaching Foundation
    Sports Start-up: Athletto
    National Sports Federation: Rowing Federation Of India
    Breakthrough Sports Person of the Year: Dattu Bhokanal (Rowing)
    Coach or Support Staff of the Year: Bishweshwar Nandi (Gymnastics)
    State: Manipur

  • ONGC & YES Bank bag FICCI awards as best sports promoters in public & private sector

    ONGC & YES Bank bag FICCI awards as best sports promoters in public & private sector

    NEW DELHI: Oil and Natural Gas Corporation (ONGC) and YES Bank have been lauded as the best companies for promotion of sports in the public and private sectors.

    The India Sports Awards 2015 were given away here at the conclusion of ‘Turf 2015-16’ organised by the Federation of Indian Chambers of Commerce and Industry (FICCI) with the support of the Youth Affairs and Sports Ministry.

    Technology Frontiers (India) was awarded as the best professional services company and STAIRS was lauded as best NGO Promoting Sports.

    HotFut Sports Infrastructure was recognised as the best sports start-up.

    The Amateur Kabaddi Federation of India was awarded as Best National Sports Federation, Lalita Shivaji Babar (Athletics) got the Sports Person of the Year award and Dipa Karmakar (Gymnastics) got the Breakthrough Sports Person of the Year: 

    The jury comprised Justice Mukul Mudgal (Retd.) who had headed the Supreme Court Probe Panel on IPL match fixing scandal; Star India’s Deepak Jacob; and Charu Sharma; Bhupesh Kumar, apart from Rajpal Singh of FICCI.

    The other awards were:
    Coach or Support Staff of the Year: Kuldeep Handoo (Wushu)
    Best State: Gujarat
    Lifetime Achievement Award: Balbir Singh

    Special Recognition:

    Company Promoting Sports (Public Sector): Delhi Development Authority
    Company Promoting Sports (Private Sector): Infinity Optimal Solutions Pvt Ltd (IOS)
    Professional Services Company: India On Track
    NGO Promoting Sports: Sports Coaching Foundation
    Sports Start-up: Athletto
    National Sports Federation: Rowing Federation Of India
    Breakthrough Sports Person of the Year: Dattu Bhokanal (Rowing)
    Coach or Support Staff of the Year: Bishweshwar Nandi (Gymnastics)
    State: Manipur