Category: Brands

Sachin Tendulkar’s JV partnership with Arvind Fashions launches brand True Blue

New Delhi: Legendary cricketer Sachin Tendulkar has joined Arvind Fashion Brands Ltd in a joint venture partnership to launch premium apparel and accessories brand for men’s wear called True Blue. The growing menswear category has been a strong decision maker to launch the brand. True Blue will launch 25-30 stores across India and plans to target a turnover of Rs 200 crore in the next 5 years.

The apparel range designed and led by Sachin’s persona will showcase 300 styles inspired from the heart of India and is priced at Rs 1,199 onwards. The brand will see its first offline store launch in May 2016 in Mumbai.

At the announcement today, Arvind Fashion Brands Limited CEO Rajiv Mehta said, “Arvind is already known to be a dominating and leading retail giant in the business of brands. The retail industry and the overall sentiment towards homegrown brands are very strong. Our expertise combined with Sachin’s unmatched love for anything Indian boosted our decision and that brought into play this significant joint venture partnership”.

He further added “Built and launched with a vision to become one of India’s most iconic and admired brands, True Blue is an independent strong brand targeted towards the modern Indian consumer segment, creating a long-term brand equity value. Our apparel aims to dip into every Indian sentiment and it has something to offer to everyone who loves anything Indian with that modern touch to it. We believe the brand has all the right ingredients for its success.”

At the launch of his first ever fashion brand, Sachin Tendulkar added “The thought of crafting something highly iconic and that every Indian can talk to has been on my mind for a long time. When Arvind Fashion Brands shared this vision with me, there was a real synergy in our thoughts. Through our partnership, we will deliver an unmatched and never seen before range of clothing experiences that combine Indian elements with a modern artistic touch. You’ll see a lot of my own identity in the clothes and I hope you find it as inspiring as I did while creating True Blue!”

March 14, 2016
Sachin Tendulkar’s JV partnership with Arvind Fashions launches brand True Blue

New Delhi: Legendary cricketer Sachin Tendulkar has joined Arvind Fashion Brands Ltd in a joint venture partnership to launch premium apparel and accessories brand for men’s wear called True Blue. The growing menswear category has been a strong decision maker to launch the brand. True Blue will launch 25-30 stores across India and plans to target a turnover of Rs 200 crore in the next 5 years.

The apparel range designed and led by Sachin’s persona will showcase 300 styles inspired from the heart of India and is priced at Rs 1,199 onwards. The brand will see its first offline store launch in May 2016 in Mumbai.

At the announcement today, Arvind Fashion Brands Limited CEO Rajiv Mehta said, “Arvind is already known to be a dominating and leading retail giant in the business of brands. The retail industry and the overall sentiment towards homegrown brands are very strong. Our expertise combined with Sachin’s unmatched love for anything Indian boosted our decision and that brought into play this significant joint venture partnership”.

He further added “Built and launched with a vision to become one of India’s most iconic and admired brands, True Blue is an independent strong brand targeted towards the modern Indian consumer segment, creating a long-term brand equity value. Our apparel aims to dip into every Indian sentiment and it has something to offer to everyone who loves anything Indian with that modern touch to it. We believe the brand has all the right ingredients for its success.”

At the launch of his first ever fashion brand, Sachin Tendulkar added “The thought of crafting something highly iconic and that every Indian can talk to has been on my mind for a long time. When Arvind Fashion Brands shared this vision with me, there was a real synergy in our thoughts. Through our partnership, we will deliver an unmatched and never seen before range of clothing experiences that combine Indian elements with a modern artistic touch. You’ll see a lot of my own identity in the clothes and I hope you find it as inspiring as I did while creating True Blue!”

March 14, 2016
Brand management through video marketing campaign for Woohoo

BENGALURU: In today’s day and age, the video is the new fuel that brands are filling up on as they gear up for the race for engagement on social media. As video consumption across multiple platforms is on the rise, videos become the natural choice for marketers seeking to position their brands and capture the attention of consumers. An often quoted statistic is that viewer engagement has to happen within thefirst 10 seconds of watching a video.

Woohoo- go-to-platform for gifting by Qwikcilver solutions, recently engaged with consumers to ask them: ‘What would really make them happy?’ in the context of gifting. This was done through a recently launched video https://youtu.be/-C5Oszqz2fA

The campaign talks about how ‘We think we know everything about our loved ones. But do we really?

A selection of different pairs of people that include siblings, mother-daughter and married couples were put through a small test. As part of the test, they were asked a simple question on what they would gift their loved ones to make themtruly happy. An interesting observation that was noted at the end of the video was that the majority of people did not know what their loved ones actually wanted as a gift.

Woohoo presented the solution to this problem in the form of a small gift box in front of the participants, which comprised a mobile phone with the Woohoo app downloaded and a Woohoo gift card. This is the simplest and the most powerful way to gift someone we love, the freedom of choice from a world of brands, services and experiences.

March 10, 2016
Brand management through video marketing campaign for Woohoo

BENGALURU: In today’s day and age, the video is the new fuel that brands are filling up on as they gear up for the race for engagement on social media. As video consumption across multiple platforms is on the rise, videos become the natural choice for marketers seeking to position their brands and capture the attention of consumers. An often quoted statistic is that viewer engagement has to happen within thefirst 10 seconds of watching a video.

Woohoo- go-to-platform for gifting by Qwikcilver solutions, recently engaged with consumers to ask them: ‘What would really make them happy?’ in the context of gifting. This was done through a recently launched video https://youtu.be/-C5Oszqz2fA

The campaign talks about how ‘We think we know everything about our loved ones. But do we really?

A selection of different pairs of people that include siblings, mother-daughter and married couples were put through a small test. As part of the test, they were asked a simple question on what they would gift their loved ones to make themtruly happy. An interesting observation that was noted at the end of the video was that the majority of people did not know what their loved ones actually wanted as a gift.

Woohoo presented the solution to this problem in the form of a small gift box in front of the participants, which comprised a mobile phone with the Woohoo app downloaded and a Woohoo gift card. This is the simplest and the most powerful way to gift someone we love, the freedom of choice from a world of brands, services and experiences.

March 10, 2016
Facebook introduces new features for lead ads

MUMBAI: After the success of its lead ads that makes signing up for business information easy for people and more valuable for businesses, Facebook has announced new features for lead ads. In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns.

The social media giant has also added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. It has also partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists.

Acknowledging that video is a powerful way to engage people and convey messages, Facebook now allows video to be used with lead ads before they click through to the form.

Another new feature that Facebook announced is customizable disclaimers. Advertisers now have additional options in the disclaimer portion of their lead ad form, including a new checkbox to give permission to share their information, a feature that may be helpful in countries where double opt-in may be required.

To further help out advertisers, especially in small businesses, Facebook has also introduced Ad create tool support. In addition to Power Editor and the API, lead ads are now available in the ads create tool, giving advertisers more flexibility in ad creation. More information including success stories can be found in the Facebook for Business blog post.

March 10, 2016
Facebook introduces new features for lead ads

MUMBAI: After the success of its lead ads that makes signing up for business information easy for people and more valuable for businesses, Facebook has announced new features for lead ads. In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns.

The social media giant has also added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. It has also partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists.

Acknowledging that video is a powerful way to engage people and convey messages, Facebook now allows video to be used with lead ads before they click through to the form.

Another new feature that Facebook announced is customizable disclaimers. Advertisers now have additional options in the disclaimer portion of their lead ad form, including a new checkbox to give permission to share their information, a feature that may be helpful in countries where double opt-in may be required.

To further help out advertisers, especially in small businesses, Facebook has also introduced Ad create tool support. In addition to Power Editor and the API, lead ads are now available in the ads create tool, giving advertisers more flexibility in ad creation. More information including success stories can be found in the Facebook for Business blog post.

March 10, 2016
Hyundai Motor India is official partner BCCI

MUMBAI: Hyundai Motor India Ltd. (HMIL), the country’s largest passenger car exporter and second largest car manufacturer has entered into a four year partnership with the apex cricket body, Board of Control for Cricket in India (BCCI), as an Official Partner for all its matches in India along with exclusive category rights.

Commenting on the partnership, Hyundai Motor India Ltd. managing director and CEO Y K Koo said, “Hyundai is extremely proud to be the Official Partner of the Board of Control for Cricket in India (BCCI) for the next four years. Indians love their cricket, and they love their cars and that’s one of the reasons Hyundai has always been closely associated with a sport like cricket. We want to keep the excitement around Hyundai brand by engaging our customers at every point. This partnership is a part of Hyundai’s efforts to expand its presence in global sporting activities like Cricket, Football, Golf and World Rally Championship across worldwide markets. Hyundai sees this cricket partnership as a core element of its strategy, playing a vital role in connecting global customers to our brand.”

At an official signing ceremony, Honorary Secretary of Board of Control for Cricket in India (BCCI) Anurag Thakur said, “We are glad to welcome Hyundai on board as the Official Partner for all international matches organized by BCCI in India. Hyundai is a global automotive leader and we look forward to working together for the next four years to deliver a strong partnership at all our matches in India.”

As a dynamic automotive brand, Hyundai has always connected with sports globally. Aside from providing the vehicles, Hyundai will initiate innovative activities during the tournaments to enable Cricket Fans in various parts of the country to ‘Experience Hyundai’. To reach out to people in multiple cities, Hyundai will conduct Trophy Tours in association with BCCI to build the excitement prior to the tournaments. In-stadia car display and branding at team dug-outs during T20 matches` will be the major on-ground promotional activities during the tournaments.

Hyundai is the Official Partner of BCCI for all matches to be played over the period of four years across the three formats – Test, One day, and T20. Under this agreement, a Hyundai fleet of premium cars would be used for transporting the various stakeholders of the game throughout the event. The Hyundai fleet offers a collection of versatile vehicles providing travelers exceptional comfort and safety for transfers to and from matches and official engagements. An array of premium features and design elements ensure drivers and passengers are able to fully enjoy state-of-the-art technology, superior levels of comfort, and stylish interior and exterior design.

March 9, 2016
Hyundai Motor India is official partner BCCI

MUMBAI: Hyundai Motor India Ltd. (HMIL), the country’s largest passenger car exporter and second largest car manufacturer has entered into a four year partnership with the apex cricket body, Board of Control for Cricket in India (BCCI), as an Official Partner for all its matches in India along with exclusive category rights.

Commenting on the partnership, Hyundai Motor India Ltd. managing director and CEO Y K Koo said, “Hyundai is extremely proud to be the Official Partner of the Board of Control for Cricket in India (BCCI) for the next four years. Indians love their cricket, and they love their cars and that’s one of the reasons Hyundai has always been closely associated with a sport like cricket. We want to keep the excitement around Hyundai brand by engaging our customers at every point. This partnership is a part of Hyundai’s efforts to expand its presence in global sporting activities like Cricket, Football, Golf and World Rally Championship across worldwide markets. Hyundai sees this cricket partnership as a core element of its strategy, playing a vital role in connecting global customers to our brand.”

At an official signing ceremony, Honorary Secretary of Board of Control for Cricket in India (BCCI) Anurag Thakur said, “We are glad to welcome Hyundai on board as the Official Partner for all international matches organized by BCCI in India. Hyundai is a global automotive leader and we look forward to working together for the next four years to deliver a strong partnership at all our matches in India.”

As a dynamic automotive brand, Hyundai has always connected with sports globally. Aside from providing the vehicles, Hyundai will initiate innovative activities during the tournaments to enable Cricket Fans in various parts of the country to ‘Experience Hyundai’. To reach out to people in multiple cities, Hyundai will conduct Trophy Tours in association with BCCI to build the excitement prior to the tournaments. In-stadia car display and branding at team dug-outs during T20 matches` will be the major on-ground promotional activities during the tournaments.

Hyundai is the Official Partner of BCCI for all matches to be played over the period of four years across the three formats – Test, One day, and T20. Under this agreement, a Hyundai fleet of premium cars would be used for transporting the various stakeholders of the game throughout the event. The Hyundai fleet offers a collection of versatile vehicles providing travelers exceptional comfort and safety for transfers to and from matches and official engagements. An array of premium features and design elements ensure drivers and passengers are able to fully enjoy state-of-the-art technology, superior levels of comfort, and stylish interior and exterior design.

March 9, 2016
The first ‘Made in India’ Baleno launched in Japan

MUMBAI: The ‘Made in India’ Baleno was launched in Japan today by the Suzuki Motor Corporation, parent company of Maruti Suzuki India Limited which had launched the model in India..

Baleno, first exhibited at the Frankfurt Motor Show in September 2015, was launched in India on 26 October 2016. Baleno is manufactured only in India at Maruti Suzuki’s Manesar facility in Haryana. Since its launch, Maruti Suzuki has sold over 38,000 units of Baleno cars in the domestic market. Baleno will be exported to more than 100 countries.

On the occasion of the launch ceremony in Tokyo today, Indian Ambassador to Japan Sujan R. Chinoy said, “Maruti Suzuki exports to over 125 countries including those in Europe, which is proof of their quality. The model being launched today, the Baleno, is a state-of-the-art car developed and manufactured in India through Suzuki’s excellence. It will be exported to 100 global markets including Japan. I am confident that the Baleno will prove to be a huge success in Japan. I wish the launch complete success.”

Suzuki MD and CEO Kenichi Ayukawa added, “A landmark moment like this is a true testimony to the success of the Indian Government’s ‘Make in India’ campaign. Launch of the ‘Made in India’ Baleno in Japan is a proud moment for all of us. This reaffirms Maruti Suzuki’s manufacturing potential and growing importance of Maruti Suzuki India Limited in Suzuki Motor Corporation’s global business strategies. I am confident our Baleno would be well accepted by Japanese customers as well.”

Baleno is a harmonious combination of “Liquid Flow” styling, performance achieved through ground-breaking technologies, and packaging. Baleno’s design, spacious interiors, features and Suzuki’s latest technologies make it the ideal compact hatchback.

Fine-tuned over repeated test runs, Baleno offers a driving experience achieved by pursuit of the best balance between nimble performance and refined riding comfort.

March 9, 2016
The first ‘Made in India’ Baleno launched in Japan

MUMBAI: The ‘Made in India’ Baleno was launched in Japan today by the Suzuki Motor Corporation, parent company of Maruti Suzuki India Limited which had launched the model in India..

Baleno, first exhibited at the Frankfurt Motor Show in September 2015, was launched in India on 26 October 2016. Baleno is manufactured only in India at Maruti Suzuki’s Manesar facility in Haryana. Since its launch, Maruti Suzuki has sold over 38,000 units of Baleno cars in the domestic market. Baleno will be exported to more than 100 countries.

On the occasion of the launch ceremony in Tokyo today, Indian Ambassador to Japan Sujan R. Chinoy said, “Maruti Suzuki exports to over 125 countries including those in Europe, which is proof of their quality. The model being launched today, the Baleno, is a state-of-the-art car developed and manufactured in India through Suzuki’s excellence. It will be exported to 100 global markets including Japan. I am confident that the Baleno will prove to be a huge success in Japan. I wish the launch complete success.”

Suzuki MD and CEO Kenichi Ayukawa added, “A landmark moment like this is a true testimony to the success of the Indian Government’s ‘Make in India’ campaign. Launch of the ‘Made in India’ Baleno in Japan is a proud moment for all of us. This reaffirms Maruti Suzuki’s manufacturing potential and growing importance of Maruti Suzuki India Limited in Suzuki Motor Corporation’s global business strategies. I am confident our Baleno would be well accepted by Japanese customers as well.”

Baleno is a harmonious combination of “Liquid Flow” styling, performance achieved through ground-breaking technologies, and packaging. Baleno’s design, spacious interiors, features and Suzuki’s latest technologies make it the ideal compact hatchback.

Fine-tuned over repeated test runs, Baleno offers a driving experience achieved by pursuit of the best balance between nimble performance and refined riding comfort.

March 9, 2016