ITV

Category: Brands

  • Decoding brand ‘Kapil Sharma’

    Decoding brand ‘Kapil Sharma’

    MUMBAI: Between his outrageously funny jokes, bang on comic timing and ‘put-you-at-ease’ smiles, comedy king Kapil Sharma has redefined the genre on television. His quick rise to fame flummoxed several in this entertainment industry as it didn’t follow the generic tropes – a strong Bollywood background, political backing or affluent beginning, Sharma had none.

    But it is this ‘guy next door’ image that drove his fandom in the country and compelled brands with big marketing budgets to turn and take notice of him back in 2014.  The last two years saw Sharma’s career take some topsy-turvy turns – his heights to fame with the his show Comedy Nights With Kapil, the tiff with Colors TV, and his subsequent departure from the channel, his hiatus from the small screen and finally his re-entry through Sony with The Kapil Sharma Show – and yet brand Kapil Sharma is going strong and how!

    As per the data audience research organisation Ormax shared with Indiantelevision.com, Sharma tops the non-fiction characters in Ormax Characters India Loves list. Averaging the data for six months between October 2015 to March 2016, Kapil Sharma of Comedy Nights With Kapil has bagged 36 per cent of popularity, beating Salman Khan at second place with 16 per cent, Rannvijay of the Roadies fame at third place with a 4 percent share, Rannvijay ties it with Anoop Soni from Crime Patrol; and Sushant Singh from Savdhaan India at fourth place with  3 per cent.  Here percentages denote the popularity share of each person.

    “Because of his ‘non starry’ appeal, his fan base is basically a family audience including women above thirty five years of age. Within the Hindi speaking market (HSM) his core strength is mostly in the northern states. What Kapil has achieved with this fan base is quite remarkable. There have been comedy shows before his, but none could become a household name such as he has,” states Ormax Media founder Shailesh Kapoor.

    Kapoor also points out that even though the show went off air, Sharma remained the most popular non-fiction character in the category by quite a large margin. His popularity is evident from the anticipation in the nation for his come back to the small screen with his flagship The Kapil Sharma Show on Sony, which he is producing under his banner of K9 Productions.

    Kapil Sharma fame isn’t confined to the television industry alone. His fame competes with the likes of Saif Ali Khan and Sonam Kapoor. He is the only television star who has featured in Forbes India’s top 100 Celebrities list in 2015 at rank no 27 when it comes to popularity, beating Saif Ali Khan, Ranveer Singh, Yo Yo Honey Singh, and even Aishwarya Rai Bachchan for that matter. The same list reports his net income as Rs 15 crore (Rs 150 million). While that’s a jaw dropping figure for any average entertainer, Sharma has a long way to go to rank high when it comes to net income per year.  But no, there is no reason to fret for Kapil fans. Judging by how brands are enamoured with him, it’s only a matter of time before he joins the prestigious Rs 100 crore (Rs 1 billion) club.

    “When it comes to brand value, Kapil Sharma is one of the few personalities who came without any established filmy baggage and made it really big. In spite of him taking a short hiatus off screen, there hasn’t been a dent in his brand value,” says multi-platform entertainment management company Exceed CEO Uday Singh. “It is amazing how the hysteria and euphoria around Kapil Sharma remains constant since Comedy Nights With Kapil became a hit. I can’t quantify whether it’s a Rs 100 crore, but the familiarity and the relativity that Kapil Sharma gives off to his audience is what makes him a good choice for brands who want to reach the masses,” Singh explains.

    So far every brand that has sought Kapil’s help to boost its brand message has cast him as a middle class or upper middle class man, or a guy next door character rather than the star Kapil Sharma is. In 2014, Sharma starred in a digital campaign for Honda Mobilio in which he played a salesman.  With a success story of garnering millions of views, it was a perfect fit. As per media reports Honda India paid him Rs 4.5 crore (Rs 4.5 million) for the deal.

    But it was his partnership with online classifieds website OLX India that truly took off his endorsement career.  OLX India signed him on for Rs 2.5 crore (Rs 25 million) approximately for the campaign. “When the deal between Kapil Sharma and OLX was inked back in 2014, several eyebrows were raised as it was considered too big for a television star like Kapil,” revealed a source who was close to the development. Back then entertainment agencies facilitated the endorsement deals for Kapil Sharma, like most of the celebrities in the industry. Now, Sharma has taken it upon  

    Like most celebrities, Sharma locks these endorsement deals on a daily rate basis for the number of days he needs to commit to the campaign in a year. Having said that, the norm varies from brand to brand, depending on the nature of the campaign.   Being a live performer allows Sharma to be flexible with what he offers to the brands, and his contract may include live engagements and event shows. That naturally adds to the quote he gives the advertiser. As per an industry insider, Sharma demands anything between Rs 3 to 4 crore (Rs 30 to 40 million) from a brand for an endorsement.

    On an average, Sharma works on eight to ten different brands at a given time. These have included TVS Tyres, Policy Bazar, Micromax, PaisaBazaar and more. The number is likely to go up once his show goes live again on Sony, on 23 April, provided it makes the mark that it promises to.

    “Obviously, if he has to maintain his brand value he needs a show on air. While one or two months haven’t affected the value of brand Kapil Sharma, if he doesn’t have a show for a long time, the audience might move on. Therefore just like a movie star needs to keep coming with movies, a television stars need to have at least one show on air at a time,” Kapoor shares.

    Before one-upping his past show with more gripping content remains important for Sharma, brand Kapil Sharma has more pressing matters to handle as The Kapil Sharma Show goes head to head with one of the biggest brands and events in India, the Indian Premier League. Only the coming Thursday’s BARC data will tell us if  Sharma has walked out of his show’s premiere with his head held high. His fans – of which there are many – won’t really care. They were the ultimate winners as they got a chance to engage with Kapil and team and roll over with laughter over the weekend .

  • Decoding brand ‘Kapil Sharma’

    Decoding brand ‘Kapil Sharma’

    MUMBAI: Between his outrageously funny jokes, bang on comic timing and ‘put-you-at-ease’ smiles, comedy king Kapil Sharma has redefined the genre on television. His quick rise to fame flummoxed several in this entertainment industry as it didn’t follow the generic tropes – a strong Bollywood background, political backing or affluent beginning, Sharma had none.

    But it is this ‘guy next door’ image that drove his fandom in the country and compelled brands with big marketing budgets to turn and take notice of him back in 2014.  The last two years saw Sharma’s career take some topsy-turvy turns – his heights to fame with the his show Comedy Nights With Kapil, the tiff with Colors TV, and his subsequent departure from the channel, his hiatus from the small screen and finally his re-entry through Sony with The Kapil Sharma Show – and yet brand Kapil Sharma is going strong and how!

    As per the data audience research organisation Ormax shared with Indiantelevision.com, Sharma tops the non-fiction characters in Ormax Characters India Loves list. Averaging the data for six months between October 2015 to March 2016, Kapil Sharma of Comedy Nights With Kapil has bagged 36 per cent of popularity, beating Salman Khan at second place with 16 per cent, Rannvijay of the Roadies fame at third place with a 4 percent share, Rannvijay ties it with Anoop Soni from Crime Patrol; and Sushant Singh from Savdhaan India at fourth place with  3 per cent.  Here percentages denote the popularity share of each person.

    “Because of his ‘non starry’ appeal, his fan base is basically a family audience including women above thirty five years of age. Within the Hindi speaking market (HSM) his core strength is mostly in the northern states. What Kapil has achieved with this fan base is quite remarkable. There have been comedy shows before his, but none could become a household name such as he has,” states Ormax Media founder Shailesh Kapoor.

    Kapoor also points out that even though the show went off air, Sharma remained the most popular non-fiction character in the category by quite a large margin. His popularity is evident from the anticipation in the nation for his come back to the small screen with his flagship The Kapil Sharma Show on Sony, which he is producing under his banner of K9 Productions.

    Kapil Sharma fame isn’t confined to the television industry alone. His fame competes with the likes of Saif Ali Khan and Sonam Kapoor. He is the only television star who has featured in Forbes India’s top 100 Celebrities list in 2015 at rank no 27 when it comes to popularity, beating Saif Ali Khan, Ranveer Singh, Yo Yo Honey Singh, and even Aishwarya Rai Bachchan for that matter. The same list reports his net income as Rs 15 crore (Rs 150 million). While that’s a jaw dropping figure for any average entertainer, Sharma has a long way to go to rank high when it comes to net income per year.  But no, there is no reason to fret for Kapil fans. Judging by how brands are enamoured with him, it’s only a matter of time before he joins the prestigious Rs 100 crore (Rs 1 billion) club.

    “When it comes to brand value, Kapil Sharma is one of the few personalities who came without any established filmy baggage and made it really big. In spite of him taking a short hiatus off screen, there hasn’t been a dent in his brand value,” says multi-platform entertainment management company Exceed CEO Uday Singh. “It is amazing how the hysteria and euphoria around Kapil Sharma remains constant since Comedy Nights With Kapil became a hit. I can’t quantify whether it’s a Rs 100 crore, but the familiarity and the relativity that Kapil Sharma gives off to his audience is what makes him a good choice for brands who want to reach the masses,” Singh explains.

    So far every brand that has sought Kapil’s help to boost its brand message has cast him as a middle class or upper middle class man, or a guy next door character rather than the star Kapil Sharma is. In 2014, Sharma starred in a digital campaign for Honda Mobilio in which he played a salesman.  With a success story of garnering millions of views, it was a perfect fit. As per media reports Honda India paid him Rs 4.5 crore (Rs 4.5 million) for the deal.

    But it was his partnership with online classifieds website OLX India that truly took off his endorsement career.  OLX India signed him on for Rs 2.5 crore (Rs 25 million) approximately for the campaign. “When the deal between Kapil Sharma and OLX was inked back in 2014, several eyebrows were raised as it was considered too big for a television star like Kapil,” revealed a source who was close to the development. Back then entertainment agencies facilitated the endorsement deals for Kapil Sharma, like most of the celebrities in the industry. Now, Sharma has taken it upon  

    Like most celebrities, Sharma locks these endorsement deals on a daily rate basis for the number of days he needs to commit to the campaign in a year. Having said that, the norm varies from brand to brand, depending on the nature of the campaign.   Being a live performer allows Sharma to be flexible with what he offers to the brands, and his contract may include live engagements and event shows. That naturally adds to the quote he gives the advertiser. As per an industry insider, Sharma demands anything between Rs 3 to 4 crore (Rs 30 to 40 million) from a brand for an endorsement.

    On an average, Sharma works on eight to ten different brands at a given time. These have included TVS Tyres, Policy Bazar, Micromax, PaisaBazaar and more. The number is likely to go up once his show goes live again on Sony, on 23 April, provided it makes the mark that it promises to.

    “Obviously, if he has to maintain his brand value he needs a show on air. While one or two months haven’t affected the value of brand Kapil Sharma, if he doesn’t have a show for a long time, the audience might move on. Therefore just like a movie star needs to keep coming with movies, a television stars need to have at least one show on air at a time,” Kapoor shares.

    Before one-upping his past show with more gripping content remains important for Sharma, brand Kapil Sharma has more pressing matters to handle as The Kapil Sharma Show goes head to head with one of the biggest brands and events in India, the Indian Premier League. Only the coming Thursday’s BARC data will tell us if  Sharma has walked out of his show’s premiere with his head held high. His fans – of which there are many – won’t really care. They were the ultimate winners as they got a chance to engage with Kapil and team and roll over with laughter over the weekend .

  • Vivo spends 50 percent of annual budget on IPL campaign

    Vivo spends 50 percent of annual budget on IPL campaign

    Mumbai: After the successful launch of its latest smartphones V3 and V3Max in Mumbai, IPL’s title sponsor Vivo has launched a 360 degree marketing campaign to promote the brand amongst the consumers. With an aggressive marketing plan chalked out, Vivo India is geared up to capture the hearts of millions of customers across India.

    Riding on the IPL bandwagon, Vivo started with the first ever VivoIPL trophy tour to six cities in India, where thousands of fans got the first-hand experience of VivoIPL trophy. With the new brand ambassador Ranveer Singh, Vivo has recently launched its first ever TVC that has been shot by renowned Bollywood director and filmmaker Dibakar Banerjee. The TVC has been launched during VivoIPL for its latest devices V3 and V3Max.

    Sharing his excitement on launch of various marketing initiatives, Vivo India DGM Jerome Chen said, “We are a young brand in India and our association with IPL as title sponsor, brings us to the forefront of our consumers. We have spent close to 50 per cent from our year’s budget on our ATL and BTL marketing campaigns this VivoIPL season. Vivo signifies youth and enthusiasm therefore we signed Ranveer Singh as our brand ambassador. Our new TVC with Ranveer, showcased during the V3 & V3Max launch, will be on air across channels.

    In a unique initiative, cricket lovers and VivoIPL fans can also watch matches from the Vivo Hi-Fi box in each stadium during the season. This time in VivoIPL, fans who don’t visit the stadium can experience the stadium-like environment at VivoIPL fan parks in 34 cities across India as compared to 16 fan parks last year.

     

  • Vivo spends 50 percent of annual budget on IPL campaign

    Vivo spends 50 percent of annual budget on IPL campaign

    Mumbai: After the successful launch of its latest smartphones V3 and V3Max in Mumbai, IPL’s title sponsor Vivo has launched a 360 degree marketing campaign to promote the brand amongst the consumers. With an aggressive marketing plan chalked out, Vivo India is geared up to capture the hearts of millions of customers across India.

    Riding on the IPL bandwagon, Vivo started with the first ever VivoIPL trophy tour to six cities in India, where thousands of fans got the first-hand experience of VivoIPL trophy. With the new brand ambassador Ranveer Singh, Vivo has recently launched its first ever TVC that has been shot by renowned Bollywood director and filmmaker Dibakar Banerjee. The TVC has been launched during VivoIPL for its latest devices V3 and V3Max.

    Sharing his excitement on launch of various marketing initiatives, Vivo India DGM Jerome Chen said, “We are a young brand in India and our association with IPL as title sponsor, brings us to the forefront of our consumers. We have spent close to 50 per cent from our year’s budget on our ATL and BTL marketing campaigns this VivoIPL season. Vivo signifies youth and enthusiasm therefore we signed Ranveer Singh as our brand ambassador. Our new TVC with Ranveer, showcased during the V3 & V3Max launch, will be on air across channels.

    In a unique initiative, cricket lovers and VivoIPL fans can also watch matches from the Vivo Hi-Fi box in each stadium during the season. This time in VivoIPL, fans who don’t visit the stadium can experience the stadium-like environment at VivoIPL fan parks in 34 cities across India as compared to 16 fan parks last year.

     

  • Kenstar appoints Milan Wahi as the new COO

    Kenstar appoints Milan Wahi as the new COO

    MUMBAI: Kenstar  has appointed Milan Wahi as its chief operations officer with immediate effect. In his new role, Wahi will be responsible for contributing to Kenstar’s by and large strategy for establishing it as one of the most preferred premium small home appliances brands for consumers in India. For the most part, he will oversee brand building, product development and distribution expansion for Kenstar.

    Speaking on the occasion Wahi stated “I am ecstatic and excited to be a part of the Kenstar family. Kenstar has a great heritage and goodwill across the country and offers consumers’ international quality products. There is a tremendous prospect for augmentation in small home appliances category and our focus would be on driving secondary sales through widening the distribution network and building Kenstar’s brand equity.”

    Wahi has an extensive background with over 24 years of experience in various consumer sectors like FMCG, consumer durables etc. He has contributed his efforts to many topnotch companies and brands in various capacities such as head sales, head trade marketing, worked extensively on brand building, and has in-depth knowledge of FMCG distribution. Previously,  Wahi served as the chief operating officer of J K Dairy and the managing director of Lotte India Corporation. He has also had successful stints at Cavin Kare Pvt. Ltd, VST Industries Ltd, and Whirlpool Of India Ltd to name a few.

     

  • Kenstar appoints Milan Wahi as the new COO

    Kenstar appoints Milan Wahi as the new COO

    MUMBAI: Kenstar  has appointed Milan Wahi as its chief operations officer with immediate effect. In his new role, Wahi will be responsible for contributing to Kenstar’s by and large strategy for establishing it as one of the most preferred premium small home appliances brands for consumers in India. For the most part, he will oversee brand building, product development and distribution expansion for Kenstar.

    Speaking on the occasion Wahi stated “I am ecstatic and excited to be a part of the Kenstar family. Kenstar has a great heritage and goodwill across the country and offers consumers’ international quality products. There is a tremendous prospect for augmentation in small home appliances category and our focus would be on driving secondary sales through widening the distribution network and building Kenstar’s brand equity.”

    Wahi has an extensive background with over 24 years of experience in various consumer sectors like FMCG, consumer durables etc. He has contributed his efforts to many topnotch companies and brands in various capacities such as head sales, head trade marketing, worked extensively on brand building, and has in-depth knowledge of FMCG distribution. Previously,  Wahi served as the chief operating officer of J K Dairy and the managing director of Lotte India Corporation. He has also had successful stints at Cavin Kare Pvt. Ltd, VST Industries Ltd, and Whirlpool Of India Ltd to name a few.

     

  • Kansai Nerolac ties up with Gujarat Lions for IPL season 9

    Kansai Nerolac ties up with Gujarat Lions for IPL season 9

    MUMBAI: Kansai Nerolac Paints (KNPL) has signed up with the Gujarat Lions franchise as associate sponsor for the ninth edition of the Indian Premier League which will begin on 9 April.

    Gujarat Lions, captained by Suresh Raina, is one of the two debutant teams this IPL season, and has a mix of experienced and fiery young players such as Brendon McCullum, Ravindra Jadeja, Dwayne Bravo, Dale Steyn, Aaron Finch and India U-19 captain Ishan Kishan to name a few. Gujarat Lions will battle it out against seven other teams for the title of ‘Indian Premier League Champions 2016’.

    Speaking on the association, Kansai Nerolac Paints decorative director Anuj Jain said, “It gives us great pleasure to announce our sponsorship with Gujarat Lions. Cricket is the most loved sport in India and Nerolac has sponsored ‘Gujarat Lions’ because we believe that the team embodies a passion to excel. The team members are committed to outdo their previous performances and this spirit is resonated in our range of high performance products as well.”

    “We are happy to have Kansai Nerolac as our associate sponsor. The support of a loved brand such as Kansai Nerolac means a lot to a team that is new and eager-to-perform. The Gujarat Lions are happy to don the vibrant orange caps and helmets with the Nerolac logo as we share a common grit and determination to outperform the best in the business,” said Intex Technologies  director and Gujarat Lions owner Keshav Bansal.

    The association between Kansai Nerolac and Gujarat Lions follows some aggressive advertising by the brand during the recently concluded ICC World 20-20. Kansai Nerolac has also been maintaining a good media presence through on–air ad slots during the IPL over the years.

    Kansai Nerolac has been promoting a range of healthy home paints. This association with Gujarat Lions reiterates the belief that a significant aspect of healthy living is linked with our living conditions & in having a healthy active lifestyle that keeps you fit. Participating in sports is a natural way of achieving good health.

    Jain further added, “Kansai Nerolac has been advertising during cricket tournaments for quite some time now. This alliance with Gujarat Lions is a conscious move to become active advocates of the sport. We will also engage cricket fans through a series of interesting initiatives centred around our association off the field, while the Gujarat Lions team enthrals fans with their performance on ground.”

    Bollywood superstar Shah Rukh Khan continues to be the face of the brand. “We will continue to reach out to fans through both cricket and Bollywood, the two biggest mass appeal platforms in India. Further our associations with both of these will be promoted across traditional media channels like TV, print and newer ones like social media as well,” concludes Jain.

     

     

     

  • Kansai Nerolac ties up with Gujarat Lions for IPL season 9

    Kansai Nerolac ties up with Gujarat Lions for IPL season 9

    MUMBAI: Kansai Nerolac Paints (KNPL) has signed up with the Gujarat Lions franchise as associate sponsor for the ninth edition of the Indian Premier League which will begin on 9 April.

    Gujarat Lions, captained by Suresh Raina, is one of the two debutant teams this IPL season, and has a mix of experienced and fiery young players such as Brendon McCullum, Ravindra Jadeja, Dwayne Bravo, Dale Steyn, Aaron Finch and India U-19 captain Ishan Kishan to name a few. Gujarat Lions will battle it out against seven other teams for the title of ‘Indian Premier League Champions 2016’.

    Speaking on the association, Kansai Nerolac Paints decorative director Anuj Jain said, “It gives us great pleasure to announce our sponsorship with Gujarat Lions. Cricket is the most loved sport in India and Nerolac has sponsored ‘Gujarat Lions’ because we believe that the team embodies a passion to excel. The team members are committed to outdo their previous performances and this spirit is resonated in our range of high performance products as well.”

    “We are happy to have Kansai Nerolac as our associate sponsor. The support of a loved brand such as Kansai Nerolac means a lot to a team that is new and eager-to-perform. The Gujarat Lions are happy to don the vibrant orange caps and helmets with the Nerolac logo as we share a common grit and determination to outperform the best in the business,” said Intex Technologies  director and Gujarat Lions owner Keshav Bansal.

    The association between Kansai Nerolac and Gujarat Lions follows some aggressive advertising by the brand during the recently concluded ICC World 20-20. Kansai Nerolac has also been maintaining a good media presence through on–air ad slots during the IPL over the years.

    Kansai Nerolac has been promoting a range of healthy home paints. This association with Gujarat Lions reiterates the belief that a significant aspect of healthy living is linked with our living conditions & in having a healthy active lifestyle that keeps you fit. Participating in sports is a natural way of achieving good health.

    Jain further added, “Kansai Nerolac has been advertising during cricket tournaments for quite some time now. This alliance with Gujarat Lions is a conscious move to become active advocates of the sport. We will also engage cricket fans through a series of interesting initiatives centred around our association off the field, while the Gujarat Lions team enthrals fans with their performance on ground.”

    Bollywood superstar Shah Rukh Khan continues to be the face of the brand. “We will continue to reach out to fans through both cricket and Bollywood, the two biggest mass appeal platforms in India. Further our associations with both of these will be promoted across traditional media channels like TV, print and newer ones like social media as well,” concludes Jain.

     

     

     

  • PromaxBDA announces its 13 edition of annual conference

    PromaxBDA announces its 13 edition of annual conference

    MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion & marketing professionals at every major media organization has announced the 13th edition of its annual conference PromaxBDA India 2016. Joining the most prestigious awards for creative endeavour in the media marketing space, Rob Middleton, Graeme Newell & Fiona King, the world renowned market visionaries will be holding workshops at the conference. Like every year, PromaxBDA is encouraging marketing professionals to send in their best work, which stands a chance of being recognized at the PromaxBDA Awards in the midst of the best in the business. PromaxBDA Boot Camp is slated to take place on 11 May at Indian School of Design & Innovation whereas Master Class is scheduled for 12 May at The Westin, Mumbai.

    The event will witness a lineup of workshops such as Branding Workshop: Best Practices for Recruiting New Viewers by Graeme Newell, a consultant and thought leader on emotional marketing. The second on the list is Promo Workshop: What the hell am I doing? By Rob Middleton, who is a regular speaker at our PromaxBDA conferences. Due to popular demand, he is back again this year with his full day workshop. The third workshop is on Marketing workshop: Marketing and Technology – The Birth of a New Age in Media by Fiona King, a leading marketing executive.

    Showcasing the latest creative techniques in promotion-creation, these workshops will also give an insight in the workings of the marketing industry. The learning from these workshops will include learning the critical steps for making one’s brand irresistible to new customers, specific strategies behind some of television’s most successful viewer expansions, to learning how to develop hypothetical new media brands, delving deeper into what makes a brand a success.

    Commenting on this year’s conference, PromaxBDA country head India Rajika Mittra said, “After getting an overwhelming response to the new format last year, we have decided to stick to the same format. This year we have marked a 25% increase in our call for award entries than last year. With workshops in Boot Camp and Master Class sessions, participants can sharpen their skills and get inspired by some the world’s most respected international and local industry experts. This edition will witness marketing giants and thought leaders like Graeme Newell, Rob Middleton and Fiona King as workshop trainers”.

     

  • PromaxBDA announces its 13 edition of annual conference

    PromaxBDA announces its 13 edition of annual conference

    MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion & marketing professionals at every major media organization has announced the 13th edition of its annual conference PromaxBDA India 2016. Joining the most prestigious awards for creative endeavour in the media marketing space, Rob Middleton, Graeme Newell & Fiona King, the world renowned market visionaries will be holding workshops at the conference. Like every year, PromaxBDA is encouraging marketing professionals to send in their best work, which stands a chance of being recognized at the PromaxBDA Awards in the midst of the best in the business. PromaxBDA Boot Camp is slated to take place on 11 May at Indian School of Design & Innovation whereas Master Class is scheduled for 12 May at The Westin, Mumbai.

    The event will witness a lineup of workshops such as Branding Workshop: Best Practices for Recruiting New Viewers by Graeme Newell, a consultant and thought leader on emotional marketing. The second on the list is Promo Workshop: What the hell am I doing? By Rob Middleton, who is a regular speaker at our PromaxBDA conferences. Due to popular demand, he is back again this year with his full day workshop. The third workshop is on Marketing workshop: Marketing and Technology – The Birth of a New Age in Media by Fiona King, a leading marketing executive.

    Showcasing the latest creative techniques in promotion-creation, these workshops will also give an insight in the workings of the marketing industry. The learning from these workshops will include learning the critical steps for making one’s brand irresistible to new customers, specific strategies behind some of television’s most successful viewer expansions, to learning how to develop hypothetical new media brands, delving deeper into what makes a brand a success.

    Commenting on this year’s conference, PromaxBDA country head India Rajika Mittra said, “After getting an overwhelming response to the new format last year, we have decided to stick to the same format. This year we have marked a 25% increase in our call for award entries than last year. With workshops in Boot Camp and Master Class sessions, participants can sharpen their skills and get inspired by some the world’s most respected international and local industry experts. This edition will witness marketing giants and thought leaders like Graeme Newell, Rob Middleton and Fiona King as workshop trainers”.