ITV

Category: Brands

  • Havmor’s aggressive brand building campaign; to spend Rs 125 crore in market development

    Havmor’s aggressive brand building campaign; to spend Rs 125 crore in market development

    NEW DELHI: Havmore Ice Cream, a brand that prides itself for using only pure milk ice cream, has said that around 15 to twenty per cent of its annual expense budget is put into marketing and advertising.

    Havmore Ice Cream Ltd Vice-President Chaitanya Rele told indiantelevision.com that even before its launch in Delhi and north India that was announced yesterday, it has commenced a 360 degree promotion that covers not only television commercials but also social media apart from print media and bill boards. He said the company would put around Rs 125 crore in market development over the next three to four years, but clarified that this did not mean only advertising.

    Rele revealed further that a major part of the expenditure will go on social media to reach out to the youth, and on TVCs, of which two are already on air. In addition, there will be one large media campaign every year.

    Repeating the line of Havmor MD Ankit Chona that the brand itself was a hero and did not need a Bollywood or celebrity brand ambassador, however, Rele explained that Chhota Bheem was being used on its packaging to reach out to the young, apart from the fact that packaging was very perky, vibrant and authentic.

    Ankit Chona said the brand will invest Rs 100 crores over the next 36 months which included a new Rs 100 crores new state-of-the-art ice cream manufacturing facility at Faridabad – expected to complete the first phase by December 2016 – and a production capacity of one lakh litres of ice cream per day. This new facility will increase an overall production capacity to 3.5 lakh litres of ice cream per day.

    Ankit revealed that the company was a Rs 450 crore company in the last fiscal and hoped to become a Rs 1,000 crore company by 2020 with its pan-India Udaan plan.

    Earlier at a press meet, chairman and managing director Pradeep Chona whose father Satish Chona had founded the brand in 1944 in Ahmedabad said there will also be a utility in south India in the next few months.

    The Faridabad facility will manage a complete range of pure ice creams using milk as the main ingredient and maintaining the highest quality standards. In addition to the two plants in Gujarat, the new manufacturing facility will streamline the production as well as efficient distribution across the northern market.

    Pradeep said: “We will introduce a diverse range of pure ice creams especially for consumers in Delhi taking into consideration the rich history and mouth-watering food as well as high consumption of ice cream. With Havmor, they will now enjoy pure and creamy varieties of unique flavours. We are confident that within no time, Havmor will reach every part of the city; gradually capturing the taste buds across North India.”

    The brand had over 160 varieties of ice cream and added three new varieties every three months. He said the aim of the company was ‘Acchai, Sachai, Safai’ (Purity, truth, and cleanliness) and its plant in Gujarat was one of the cleanest in the country. He said Havmor uses pure cream while the Indian Industry has moved towards Frozen Dessert, a substitute made out of vegetable oils.

    Ankit added that the ice cream industry would grow to a Rs 7,000 crore industry by 2018. The per capita consumption was 300 million to 400 million and 50 per cent of the sales were from the unorganized sector.

    Havmor’s diverse range of products includes first of its kind flavors like saffron pinenuts, paan, whisky and a Chotta Bheem range targeting all segments of consumers from kids to adults.

    Havmor’s strategic business focus and growth plan aims at exploring newer markets and strengthening its presence across India with an aggressive expansion plan which includes over 100 ice cream parlours and 10,000 retail outlets.

    Ankit said as part of the exclusive retail expansion, Havmor is planning to open 10 exclusive ice cream parlours in New Delhi by June 2016 and another 25 by the end of the year.

    Currently with over 30,000 retail outlets and with a strong presence in Maharashtra, Rajasthan, Madhya Pradesh, Goa & Telangana, Havmor will aggressively expand its operations through various retail partnership and ice cream parlours across the northern region.

  • Havmor’s aggressive brand building campaign; to spend Rs 125 crore in market development

    Havmor’s aggressive brand building campaign; to spend Rs 125 crore in market development

    NEW DELHI: Havmore Ice Cream, a brand that prides itself for using only pure milk ice cream, has said that around 15 to twenty per cent of its annual expense budget is put into marketing and advertising.

    Havmore Ice Cream Ltd Vice-President Chaitanya Rele told indiantelevision.com that even before its launch in Delhi and north India that was announced yesterday, it has commenced a 360 degree promotion that covers not only television commercials but also social media apart from print media and bill boards. He said the company would put around Rs 125 crore in market development over the next three to four years, but clarified that this did not mean only advertising.

    Rele revealed further that a major part of the expenditure will go on social media to reach out to the youth, and on TVCs, of which two are already on air. In addition, there will be one large media campaign every year.

    Repeating the line of Havmor MD Ankit Chona that the brand itself was a hero and did not need a Bollywood or celebrity brand ambassador, however, Rele explained that Chhota Bheem was being used on its packaging to reach out to the young, apart from the fact that packaging was very perky, vibrant and authentic.

    Ankit Chona said the brand will invest Rs 100 crores over the next 36 months which included a new Rs 100 crores new state-of-the-art ice cream manufacturing facility at Faridabad – expected to complete the first phase by December 2016 – and a production capacity of one lakh litres of ice cream per day. This new facility will increase an overall production capacity to 3.5 lakh litres of ice cream per day.

    Ankit revealed that the company was a Rs 450 crore company in the last fiscal and hoped to become a Rs 1,000 crore company by 2020 with its pan-India Udaan plan.

    Earlier at a press meet, chairman and managing director Pradeep Chona whose father Satish Chona had founded the brand in 1944 in Ahmedabad said there will also be a utility in south India in the next few months.

    The Faridabad facility will manage a complete range of pure ice creams using milk as the main ingredient and maintaining the highest quality standards. In addition to the two plants in Gujarat, the new manufacturing facility will streamline the production as well as efficient distribution across the northern market.

    Pradeep said: “We will introduce a diverse range of pure ice creams especially for consumers in Delhi taking into consideration the rich history and mouth-watering food as well as high consumption of ice cream. With Havmor, they will now enjoy pure and creamy varieties of unique flavours. We are confident that within no time, Havmor will reach every part of the city; gradually capturing the taste buds across North India.”

    The brand had over 160 varieties of ice cream and added three new varieties every three months. He said the aim of the company was ‘Acchai, Sachai, Safai’ (Purity, truth, and cleanliness) and its plant in Gujarat was one of the cleanest in the country. He said Havmor uses pure cream while the Indian Industry has moved towards Frozen Dessert, a substitute made out of vegetable oils.

    Ankit added that the ice cream industry would grow to a Rs 7,000 crore industry by 2018. The per capita consumption was 300 million to 400 million and 50 per cent of the sales were from the unorganized sector.

    Havmor’s diverse range of products includes first of its kind flavors like saffron pinenuts, paan, whisky and a Chotta Bheem range targeting all segments of consumers from kids to adults.

    Havmor’s strategic business focus and growth plan aims at exploring newer markets and strengthening its presence across India with an aggressive expansion plan which includes over 100 ice cream parlours and 10,000 retail outlets.

    Ankit said as part of the exclusive retail expansion, Havmor is planning to open 10 exclusive ice cream parlours in New Delhi by June 2016 and another 25 by the end of the year.

    Currently with over 30,000 retail outlets and with a strong presence in Maharashtra, Rajasthan, Madhya Pradesh, Goa & Telangana, Havmor will aggressively expand its operations through various retail partnership and ice cream parlours across the northern region.

  • PayU India gets approval to function as BBPU under the Bharat Bill Payment System (BBPS)

    PayU India gets approval to function as BBPU under the Bharat Bill Payment System (BBPS)

    MUMBAI: The Reserve Bank of India has given PayU in-principal approval to set up and operate Bharat Bill Payment System (BBPS).  PayU has been listed amongst the first non-bank entity that has been grated this license out of the total of 62 non-bank entities that applied for the said license.  BBPS is an is an integrated bill payment system in India, offering interoperable and accessible bill payment service to customers through a network of agents, enabling multiple payment modes, and providing instant confirmation of payment. Consumers will be the ones who will get the maximum benefit out of this as they will be able to pay their bills anytime and anywhere in India.

    Underlining the significance of the BBPS for the payments ecosystem in India, PayU India co founder and COO Shailaz Nag  commented, “PayU is very hopeful about the prospects of BBPS. With BBPS, customers would be presented with the opportunity of easy bill payments for almost all Billers in the country. PayU would ensure that the most convenient and best in class user experience is delivered to its customers, thus encouraging more people to transact online. With the provisions of BBPS, PayU believes more serious players will apply for authorization to work as BBPOU with RBI. Further admittance of prominent industry players in the business will only enhance the country’s payment ecosystem”.  

    The BBPS license gives a big boost to PayU India’s efforts to create a meaningful difference in the payment ecosystem and strengthen its position as the leader in the utility bill payments segment. The idea is to offer efficient and cost-effective alternative to the existing payment systems and enhance consumer confidence and experience. PayU’s seamless technology coupled with the recent BBPS license will help PayU India to get one step closer to achieve its mission of “Simplifying payments and financial services for everyone”.

  • PayU India gets approval to function as BBPU under the Bharat Bill Payment System (BBPS)

    PayU India gets approval to function as BBPU under the Bharat Bill Payment System (BBPS)

    MUMBAI: The Reserve Bank of India has given PayU in-principal approval to set up and operate Bharat Bill Payment System (BBPS).  PayU has been listed amongst the first non-bank entity that has been grated this license out of the total of 62 non-bank entities that applied for the said license.  BBPS is an is an integrated bill payment system in India, offering interoperable and accessible bill payment service to customers through a network of agents, enabling multiple payment modes, and providing instant confirmation of payment. Consumers will be the ones who will get the maximum benefit out of this as they will be able to pay their bills anytime and anywhere in India.

    Underlining the significance of the BBPS for the payments ecosystem in India, PayU India co founder and COO Shailaz Nag  commented, “PayU is very hopeful about the prospects of BBPS. With BBPS, customers would be presented with the opportunity of easy bill payments for almost all Billers in the country. PayU would ensure that the most convenient and best in class user experience is delivered to its customers, thus encouraging more people to transact online. With the provisions of BBPS, PayU believes more serious players will apply for authorization to work as BBPOU with RBI. Further admittance of prominent industry players in the business will only enhance the country’s payment ecosystem”.  

    The BBPS license gives a big boost to PayU India’s efforts to create a meaningful difference in the payment ecosystem and strengthen its position as the leader in the utility bill payments segment. The idea is to offer efficient and cost-effective alternative to the existing payment systems and enhance consumer confidence and experience. PayU’s seamless technology coupled with the recent BBPS license will help PayU India to get one step closer to achieve its mission of “Simplifying payments and financial services for everyone”.

  • Honda Cars India’s Rs 25 crore campaign spends for the new BR-V

    Honda Cars India’s Rs 25 crore campaign spends for the new BR-V

    BENGALURU: Honda Cars India Ltd. (HCIL), a manufacturer of premium cars in India, today introduced its new model Honda BR-V. The launch of BR-V marks Honda’s entry into the compact SUV segment that is about 300,000 units per year in size in India. The BR-V is available in both Diesel and Petrol fuel options in India.

    The company has planned a six week campaign that began last week and will end by the third week of June. Industry sources revealed that HCIL has budgeted between Rs 25 and Rs 30 crore for a 360 degree campaign for the new BR-V. Recently HCIL announced Mullen Lintas as its creative agency for its new car. Media buying is through Group M’s Motivator.

    At the BR-V launch in Bengaluru today, HCIL unveiled a 90 second promo that will run on cinema screens and Youtube. Two 30-second TVCs’ that tell stories around the BR-V and a 20-second TVC that speaks more about brand Honda have been planned. The company is targeting males from the age group of 25-45 years, and hence the TVCs’ will be aired across all major English, Hindi and regional news channels reveal sources at HMIL. A print campaign is also a part of HMIL’s media plans.

    Speaking at the launch, HCIL senior vice president & director Raman Kumar Sharma said, “India is a key market for Honda and as part of our business expansion, we are focusing on increasing our customer base with new model introductions. The launch of BR-V marks Honda’s entry into the popular compact SUV segment. Customers can experience the outstanding appearance of an SUV and benefit from the versatility and comfort of its spacious 3 row interiors. We are confident that BR-V will strongly appeal to the customers and accelerate our growth while strengthening our brand presence in the country.”

  • Honda Cars India’s Rs 25 crore campaign spends for the new BR-V

    Honda Cars India’s Rs 25 crore campaign spends for the new BR-V

    BENGALURU: Honda Cars India Ltd. (HCIL), a manufacturer of premium cars in India, today introduced its new model Honda BR-V. The launch of BR-V marks Honda’s entry into the compact SUV segment that is about 300,000 units per year in size in India. The BR-V is available in both Diesel and Petrol fuel options in India.

    The company has planned a six week campaign that began last week and will end by the third week of June. Industry sources revealed that HCIL has budgeted between Rs 25 and Rs 30 crore for a 360 degree campaign for the new BR-V. Recently HCIL announced Mullen Lintas as its creative agency for its new car. Media buying is through Group M’s Motivator.

    At the BR-V launch in Bengaluru today, HCIL unveiled a 90 second promo that will run on cinema screens and Youtube. Two 30-second TVCs’ that tell stories around the BR-V and a 20-second TVC that speaks more about brand Honda have been planned. The company is targeting males from the age group of 25-45 years, and hence the TVCs’ will be aired across all major English, Hindi and regional news channels reveal sources at HMIL. A print campaign is also a part of HMIL’s media plans.

    Speaking at the launch, HCIL senior vice president & director Raman Kumar Sharma said, “India is a key market for Honda and as part of our business expansion, we are focusing on increasing our customer base with new model introductions. The launch of BR-V marks Honda’s entry into the popular compact SUV segment. Customers can experience the outstanding appearance of an SUV and benefit from the versatility and comfort of its spacious 3 row interiors. We are confident that BR-V will strongly appeal to the customers and accelerate our growth while strengthening our brand presence in the country.”

  • TranServ ropes in MasterCard ‘s Salil Mody and MobiKwik’s Ushpinder Singh

    TranServ ropes in MasterCard ‘s Salil Mody and MobiKwik’s Ushpinder Singh

    MUMBAI: TranServ, a Indian digital payments company, has roped in  Salil Mody as SVP corporate strategy and Ushpinder Singh as the SVP and head merchant business. Mody will focus on driving corporate strategy, inorganic growth and innovative initiatives like micro-credits. While Singh will lead the merchants business and will be responsible for sales of the Udio product suite with special focus on API integrations and digital payment solutions of the company.

    Speaking on the new appointments, TranServ co-founder and CEO Anish Williams said, “2016 is an important year for us at TranServ. We launched our flagship product Udio, India’s first social wallet, and have been adding interesting features to our Udio product suite for merchants. We have even forayed into the corporate space with expense management solutions, and have also just secured Series C investment from Micromax and IDFC Mutual Funds. We are now aggressively focusing on providing more secure and seamless payment offerings for both our merchants and consumers. By welcoming Salil and Ushpinder, we are looking to leverage their expertise in digital payments to consolidate our leadership position within the Indian market even further. We are confident that their addition will add another dimension to our business strategy and will aid us immensely in our continued growth and success.”

    Mody comes with an MBA from the Kellogg School of Management and holds a Master’s degree in computer engineering from the University of California. He comes with experience in the payments space with 8 years at PayPal across Silicon Valley and India. Prior to his joining, he was at MasterCard where he was responsible for market development for South Asia.

    On the other hand, Singh comes with 16 years of work experience with 6.5 years in the mobile payments space. Prior to TranServ, he was heading partnership and strategic alliances at MobiKwik. Before venturing into mobile payments, he has worked with various CMM L5 technology consulting companies, both in India and US. 

    TranServ’s current focus is on corporate and business strategies ensuring a healthy balance between sustainability and growth. The company has also forayed into the corporate space through its small value employee payments delivered via the Udio app and is looking to capture 35 percent of the market by the end of the current fiscal. It has been actively trying to create a more integrated, ubiquitous and holistic mobile payments infrastructure within the country through its innovative tech-based solutions.

  • TranServ ropes in MasterCard ‘s Salil Mody and MobiKwik’s Ushpinder Singh

    TranServ ropes in MasterCard ‘s Salil Mody and MobiKwik’s Ushpinder Singh

    MUMBAI: TranServ, a Indian digital payments company, has roped in  Salil Mody as SVP corporate strategy and Ushpinder Singh as the SVP and head merchant business. Mody will focus on driving corporate strategy, inorganic growth and innovative initiatives like micro-credits. While Singh will lead the merchants business and will be responsible for sales of the Udio product suite with special focus on API integrations and digital payment solutions of the company.

    Speaking on the new appointments, TranServ co-founder and CEO Anish Williams said, “2016 is an important year for us at TranServ. We launched our flagship product Udio, India’s first social wallet, and have been adding interesting features to our Udio product suite for merchants. We have even forayed into the corporate space with expense management solutions, and have also just secured Series C investment from Micromax and IDFC Mutual Funds. We are now aggressively focusing on providing more secure and seamless payment offerings for both our merchants and consumers. By welcoming Salil and Ushpinder, we are looking to leverage their expertise in digital payments to consolidate our leadership position within the Indian market even further. We are confident that their addition will add another dimension to our business strategy and will aid us immensely in our continued growth and success.”

    Mody comes with an MBA from the Kellogg School of Management and holds a Master’s degree in computer engineering from the University of California. He comes with experience in the payments space with 8 years at PayPal across Silicon Valley and India. Prior to his joining, he was at MasterCard where he was responsible for market development for South Asia.

    On the other hand, Singh comes with 16 years of work experience with 6.5 years in the mobile payments space. Prior to TranServ, he was heading partnership and strategic alliances at MobiKwik. Before venturing into mobile payments, he has worked with various CMM L5 technology consulting companies, both in India and US. 

    TranServ’s current focus is on corporate and business strategies ensuring a healthy balance between sustainability and growth. The company has also forayed into the corporate space through its small value employee payments delivered via the Udio app and is looking to capture 35 percent of the market by the end of the current fiscal. It has been actively trying to create a more integrated, ubiquitous and holistic mobile payments infrastructure within the country through its innovative tech-based solutions.

  • After PVR, Paytm now partners with Cinepolis

    After PVR, Paytm now partners with Cinepolis

    MUMBAI: With an ever increasing focus on the entertainment arena, Paytm has partnered with Cinépolis, This move will allow Paytm users to book their movie tickets with 236+  plus Cinepolis screens across Cinépolis, Cinépolis VIP and Fun Cinemas.

    In March this year, another Indian movie exhibition major – PVR Theatres had entered into a strategic tie-up with Paytm through which it hopes to sell tickets worth Rs 300 crore on PayTM’s e-commerce platforms in the first year, besides selling tickets from ticket counters and other channels. The deal was part of PVR’s nationwide foray in the on-line movie ticket segment. 

    Paytm VP Renu Satti  said, “At Paytm, we are committed to bring to our consumers what they love the most. When it comes to entertainment, it goes without saying that online movie ticketing wins the race. With Cinepolis’ strong presence across the country, we aim to offer multiple alternatives to our cinema lovers.”

    Cinepolis business head for strategic initiatives Devang Sampat said, “We are passionate to create the best customer experience for our patrons. Paytm is one of the fastest growing mobile payment and commerce platforms in the country. This strategic partnership will help us increase our online outreach and enhance the overall customer experience.”

    Apart from this, Cinépolis India has aggressive plans of rolling out 400 screens by 2017. Cinépolis in India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015 and “Most Admired Retailer – Entertainment” in 2015, “DLP Marketing Achievement Award” in 2015.

  • After PVR, Paytm now partners with Cinepolis

    After PVR, Paytm now partners with Cinepolis

    MUMBAI: With an ever increasing focus on the entertainment arena, Paytm has partnered with Cinépolis, This move will allow Paytm users to book their movie tickets with 236+  plus Cinepolis screens across Cinépolis, Cinépolis VIP and Fun Cinemas.

    In March this year, another Indian movie exhibition major – PVR Theatres had entered into a strategic tie-up with Paytm through which it hopes to sell tickets worth Rs 300 crore on PayTM’s e-commerce platforms in the first year, besides selling tickets from ticket counters and other channels. The deal was part of PVR’s nationwide foray in the on-line movie ticket segment. 

    Paytm VP Renu Satti  said, “At Paytm, we are committed to bring to our consumers what they love the most. When it comes to entertainment, it goes without saying that online movie ticketing wins the race. With Cinepolis’ strong presence across the country, we aim to offer multiple alternatives to our cinema lovers.”

    Cinepolis business head for strategic initiatives Devang Sampat said, “We are passionate to create the best customer experience for our patrons. Paytm is one of the fastest growing mobile payment and commerce platforms in the country. This strategic partnership will help us increase our online outreach and enhance the overall customer experience.”

    Apart from this, Cinépolis India has aggressive plans of rolling out 400 screens by 2017. Cinépolis in India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015 and “Most Admired Retailer – Entertainment” in 2015, “DLP Marketing Achievement Award” in 2015.