Category: Brands

Air Asia touches 2.5 million guests

MUMBAI: With the sudden rise of various industries over the years, the priorities and sentiments of service centric companies have evolved. Keeping the customers as the cornerstone of the business, companies are out on a spree to attribute all their milestones to the customers by celebrating with them. As a part of the celebration, companies indulge in giving out discounts and exclusive offers encouraging the customers to support the brand.

Low-cost carrier, AirAsia India had recently reached the milestone of flying 2.5 million guests on board. To celebrate this benchmark, AirAsia left no stone unturned by creating a buzz through every form of media which included teaser campaigns that rolled out 4 days before the D-Day and hashtag campaigns (#AirAsiaAviator, #AirAsia2point5million) that had that secured its spot in the trending topics on Twitter. To keep the ball rolling, AirAsia also offered exclusive offers like discounts of upto 50% on return flights for a time slot of 50 hours. AirAsia had also planned a lot for its special activities for its2.5 millionth guest. The flight scheduled on 16th May, 2016 had welcomed its 2.5 millionth guest from Bengaluru to Delhi. The airline had well planned the guest’s journey from the ground to the skies. The other guests who boarded the flight were also showered with surprise gifts as a part of the celebration.

Kindly let us know if you would be interested to know more insights about the campaign on flying 2.5 million passengers.

May 25, 2016
Air Asia touches 2.5 million guests

MUMBAI: With the sudden rise of various industries over the years, the priorities and sentiments of service centric companies have evolved. Keeping the customers as the cornerstone of the business, companies are out on a spree to attribute all their milestones to the customers by celebrating with them. As a part of the celebration, companies indulge in giving out discounts and exclusive offers encouraging the customers to support the brand.

Low-cost carrier, AirAsia India had recently reached the milestone of flying 2.5 million guests on board. To celebrate this benchmark, AirAsia left no stone unturned by creating a buzz through every form of media which included teaser campaigns that rolled out 4 days before the D-Day and hashtag campaigns (#AirAsiaAviator, #AirAsia2point5million) that had that secured its spot in the trending topics on Twitter. To keep the ball rolling, AirAsia also offered exclusive offers like discounts of upto 50% on return flights for a time slot of 50 hours. AirAsia had also planned a lot for its special activities for its2.5 millionth guest. The flight scheduled on 16th May, 2016 had welcomed its 2.5 millionth guest from Bengaluru to Delhi. The airline had well planned the guest’s journey from the ground to the skies. The other guests who boarded the flight were also showered with surprise gifts as a part of the celebration.

Kindly let us know if you would be interested to know more insights about the campaign on flying 2.5 million passengers.

May 25, 2016
Panvel Mumbai to get its first PVR multiplex

Mumbai: In proximity to Mumbai, the heart of the bollywood film industry, Panvel gets its first PVR multiplex. Panvel is an important city of Raigad district (Maharashtra) and is highly populated due to its closeness to Mumbai. The diverse population of the city has created a customer base which is expanding at an exponential rate. However, the market is clearly untapped when one talks about the entertainment destinations.

PVR, India’s largest cinema exhibition company, realizing the growing demand of a premium entertainment hub, launches its 5- screens multiplex at Orion Mall, which is also the first multi-brand mall in the city along with the multiplex. Situated in the heart of city, with ease of access from Railway Station and the ST Bus Depot, the location provides an unexplored viable catchment. With this launch, PVR’s screen count in Maharashtra reaches to 143 screens across 35 properties.

Speaking at the launch of the cinema, PVR Cinemas CEO Mr Gautam Dutta said, “Panvel is an upcoming city of Maharashtra. It has great infrastructures, good connectivity, affordable residential apartments and an audience, who are highly inclined to watch cinema at the best state of the art facilities. We are very excited to open our first multiplex in the city and hope that our brand becomes equally popular with the people here as well.”

The newly launched cinema has a unique and contemporary design of bollywood artwork and décor with an entrance wall of orange Italian stone portals marking the grand entry to the cinema foyer. The cinema is spread across an area of 25,292 sq ft and is capable of catering to 940 patrons. PVR Cinemas also offer an added convenience to movie-goers with the availability of Quick – tix, a time saving technology to instant ticketing solution. This allows the patrons to enter the theatre in a quicker and more efficient manner by avoiding the long queues. To add up to the offerings, PVR is also providing recliners for extra comfort. Technology remains the most important aspect of the cinema and PVR provides an exceptional digital movie watching experience to its patrons with 7.1 Digital Dolby surround sound, 4K projection system and 2nd Generation 3D enabled screens.

Further, PVR Ltd Joint managing director Mr Sanjeev Kumar Bijli, added, “It is an exciting moment for us as we launch our first multiplex in Panvel. I am sure we will be able to fulfill the expectations of our audience here. On behalf of PVR, I would like to thank M.P Associates, our developers, for providing us a prime location that caters to such a wide spectrum of audience. Since, Panvel now has the much needed premier platform for entertainment in the immediate catchment; the multiplex would stand as the favorite destination for the patrons from Navi Mumbai, Raigad District, Mahad, Roha, Alibagh and the places around it. We are looking forward to a massive response from the city.”

At the launch, Orion Mall Panvel (MP Group) promoter Mangesh Parulekar- said: “Orion Mall Panvel is the first mall in Panvel and PVR Cinemas is the first ever multiplex in entire Navi Mumbai. We are truly proud and honored to be associated with PVR Cinemas. What PVR offers is a complete movie experience which people of Navi Mumbai have never experienced before. There is lot of excitement amongst people here and the PVR Cinemas launch is much awaited. The reason to initiate this project was to offer the people of Panvel excellent quality brands and an overall shopping and entertainment experience. We have been successful in this mission with majority of the anchors and vanilla stores now in operation. PVR Cinemas launch is the cherry on the cake and we believe that this relation with PVR will act as an important attribute to enhance the entire experience we intend to provide at Orion Mall Panvel.”

With this launch, PVR reaches a total count of 524 screens at 114 properties across 47 cities pan India.

May 25, 2016
Panvel Mumbai to get its first PVR multiplex

Mumbai: In proximity to Mumbai, the heart of the bollywood film industry, Panvel gets its first PVR multiplex. Panvel is an important city of Raigad district (Maharashtra) and is highly populated due to its closeness to Mumbai. The diverse population of the city has created a customer base which is expanding at an exponential rate. However, the market is clearly untapped when one talks about the entertainment destinations.

PVR, India’s largest cinema exhibition company, realizing the growing demand of a premium entertainment hub, launches its 5- screens multiplex at Orion Mall, which is also the first multi-brand mall in the city along with the multiplex. Situated in the heart of city, with ease of access from Railway Station and the ST Bus Depot, the location provides an unexplored viable catchment. With this launch, PVR’s screen count in Maharashtra reaches to 143 screens across 35 properties.

Speaking at the launch of the cinema, PVR Cinemas CEO Mr Gautam Dutta said, “Panvel is an upcoming city of Maharashtra. It has great infrastructures, good connectivity, affordable residential apartments and an audience, who are highly inclined to watch cinema at the best state of the art facilities. We are very excited to open our first multiplex in the city and hope that our brand becomes equally popular with the people here as well.”

The newly launched cinema has a unique and contemporary design of bollywood artwork and décor with an entrance wall of orange Italian stone portals marking the grand entry to the cinema foyer. The cinema is spread across an area of 25,292 sq ft and is capable of catering to 940 patrons. PVR Cinemas also offer an added convenience to movie-goers with the availability of Quick – tix, a time saving technology to instant ticketing solution. This allows the patrons to enter the theatre in a quicker and more efficient manner by avoiding the long queues. To add up to the offerings, PVR is also providing recliners for extra comfort. Technology remains the most important aspect of the cinema and PVR provides an exceptional digital movie watching experience to its patrons with 7.1 Digital Dolby surround sound, 4K projection system and 2nd Generation 3D enabled screens.

Further, PVR Ltd Joint managing director Mr Sanjeev Kumar Bijli, added, “It is an exciting moment for us as we launch our first multiplex in Panvel. I am sure we will be able to fulfill the expectations of our audience here. On behalf of PVR, I would like to thank M.P Associates, our developers, for providing us a prime location that caters to such a wide spectrum of audience. Since, Panvel now has the much needed premier platform for entertainment in the immediate catchment; the multiplex would stand as the favorite destination for the patrons from Navi Mumbai, Raigad District, Mahad, Roha, Alibagh and the places around it. We are looking forward to a massive response from the city.”

At the launch, Orion Mall Panvel (MP Group) promoter Mangesh Parulekar- said: “Orion Mall Panvel is the first mall in Panvel and PVR Cinemas is the first ever multiplex in entire Navi Mumbai. We are truly proud and honored to be associated with PVR Cinemas. What PVR offers is a complete movie experience which people of Navi Mumbai have never experienced before. There is lot of excitement amongst people here and the PVR Cinemas launch is much awaited. The reason to initiate this project was to offer the people of Panvel excellent quality brands and an overall shopping and entertainment experience. We have been successful in this mission with majority of the anchors and vanilla stores now in operation. PVR Cinemas launch is the cherry on the cake and we believe that this relation with PVR will act as an important attribute to enhance the entire experience we intend to provide at Orion Mall Panvel.”

With this launch, PVR reaches a total count of 524 screens at 114 properties across 47 cities pan India.

May 25, 2016
Yes Bank initiates Facebook at work for its employees

MUMBAI: Yes Bank, India’s 5 largest private sector Bank has partnered with Facebook at Work to roll out the platform to all its 15,000+ employees. Facebook at Work is a business version of Facebook that allows companies to build more productive, efficient and collaborative workplaces. It is easy-to-use, secure and available on desktop and mobile devices. Facebook at Work has a look and feel similar to that of Facebook and therefore making it easier for Yes Bank’s employees to leverage the features to increase productivity and communication among multiple teams. Yes Bank is the First Bank in India to implement Facebook at Work for its employees.

Yes Bank MD and CEO Rana Kapoor said, “Yes Bank has been a pioneer in adoption of technology as well as on Social media channels. Collaboration and exchange of ideas at the work-place is the key to drive motivation, and Facebook at Work is a powerful platform which allow every Yes Banker to visualize, strategize and actualize in a collaborative environment.”

Yes Bank will be using the Facebook at Work solution to improve the communication flow within the organization thereby helping to increase the agility in business-critical decision making as well as strengthening the working relationships and engagement across multiple teams in the Bank.

In line with its Design Driven organizational structure, Yes Bank has always placed immense emphasis on strong ‘Internal Communication’ and Facebook at Work provides a simple and innovative way to increase productivity, foster employee engagement and enable all employees within the Bank to be focussed on

May 24, 2016
Yes Bank initiates Facebook at work for its employees

MUMBAI: Yes Bank, India’s 5 largest private sector Bank has partnered with Facebook at Work to roll out the platform to all its 15,000+ employees. Facebook at Work is a business version of Facebook that allows companies to build more productive, efficient and collaborative workplaces. It is easy-to-use, secure and available on desktop and mobile devices. Facebook at Work has a look and feel similar to that of Facebook and therefore making it easier for Yes Bank’s employees to leverage the features to increase productivity and communication among multiple teams. Yes Bank is the First Bank in India to implement Facebook at Work for its employees.

Yes Bank MD and CEO Rana Kapoor said, “Yes Bank has been a pioneer in adoption of technology as well as on Social media channels. Collaboration and exchange of ideas at the work-place is the key to drive motivation, and Facebook at Work is a powerful platform which allow every Yes Banker to visualize, strategize and actualize in a collaborative environment.”

Yes Bank will be using the Facebook at Work solution to improve the communication flow within the organization thereby helping to increase the agility in business-critical decision making as well as strengthening the working relationships and engagement across multiple teams in the Bank.

In line with its Design Driven organizational structure, Yes Bank has always placed immense emphasis on strong ‘Internal Communication’ and Facebook at Work provides a simple and innovative way to increase productivity, foster employee engagement and enable all employees within the Bank to be focussed on

May 24, 2016
DKNY launches outlet in Mall of India, Noida

MUMBAI: DKNY, one of the leading New York based fashion brands today announced the opening of its store at the newly launched Mall of India in Noida. DKNY entered the Indian market in 2009 through an exclusive partnership agreement with DLF Brands. This is DKNY’s ninth store in India and fifth in the Delhi, NCR region. The store will be showcasing accessories from their Spring 2016 collection. The collection exemplifies DKNY’s vision of inspiring and empowering women to succeed on their own terms, keeping the character and attributes of New York City alive and pulsing in the design and creativity.

Speaking about the store opening DLF Brands MD and CEO Timmy Sarna said “DKNY has been one of the most loved fashion brands since its launch. We are very pleased to strengthen our operations in Delhi, NCR as it is a key market for the brand. The Spring 2016 collection has received an overwhelming response from our discerning patrons so far. With the opening of the ninth DKNY store in India, we are now a step closer to our target of opening 9 stores within a span of 7 years.”

DKNY has recently taken on a new creative direction. Designers Dao–Yi Chow and Maxwell Osborne, both born and raised in New York City have come on board as Creative Directors for DKNY. They breathe the inspiration and restless energy from the city and they inspire to bring alive that spirit in the brand’s collection.

Spread over an area of 975 sq. ft., DKNY store at the Mall of India, Noida will showcase wallets, handbags and footwear from the Spring 2016 collection. The store is designed keeping in mind the international standards of clean lines and modern aesthetic that invite an intimate sense of discovery into DKNY’s new client retail experience. The products are priced at: Wallets – Rs. 5,950/- onwards; Handbags – Rs. 17,000/- onwards and Footwear – Rs. 8,950/- onwards

Inspired by the geometry seen on the streets of New York, the collection demonstrates the fun and eclectic international spirit of the city. The brand mark represents the journey of the modern DKNY woman. The DKNY Spring 2016 collection celebrates the minimalist, yet classically elegant, look of an urban uniform.

May 24, 2016
DKNY launches outlet in Mall of India, Noida

MUMBAI: DKNY, one of the leading New York based fashion brands today announced the opening of its store at the newly launched Mall of India in Noida. DKNY entered the Indian market in 2009 through an exclusive partnership agreement with DLF Brands. This is DKNY’s ninth store in India and fifth in the Delhi, NCR region. The store will be showcasing accessories from their Spring 2016 collection. The collection exemplifies DKNY’s vision of inspiring and empowering women to succeed on their own terms, keeping the character and attributes of New York City alive and pulsing in the design and creativity.

Speaking about the store opening DLF Brands MD and CEO Timmy Sarna said “DKNY has been one of the most loved fashion brands since its launch. We are very pleased to strengthen our operations in Delhi, NCR as it is a key market for the brand. The Spring 2016 collection has received an overwhelming response from our discerning patrons so far. With the opening of the ninth DKNY store in India, we are now a step closer to our target of opening 9 stores within a span of 7 years.”

DKNY has recently taken on a new creative direction. Designers Dao–Yi Chow and Maxwell Osborne, both born and raised in New York City have come on board as Creative Directors for DKNY. They breathe the inspiration and restless energy from the city and they inspire to bring alive that spirit in the brand’s collection.

Spread over an area of 975 sq. ft., DKNY store at the Mall of India, Noida will showcase wallets, handbags and footwear from the Spring 2016 collection. The store is designed keeping in mind the international standards of clean lines and modern aesthetic that invite an intimate sense of discovery into DKNY’s new client retail experience. The products are priced at: Wallets – Rs. 5,950/- onwards; Handbags – Rs. 17,000/- onwards and Footwear – Rs. 8,950/- onwards

Inspired by the geometry seen on the streets of New York, the collection demonstrates the fun and eclectic international spirit of the city. The brand mark represents the journey of the modern DKNY woman. The DKNY Spring 2016 collection celebrates the minimalist, yet classically elegant, look of an urban uniform.

May 24, 2016
Le 1s Eco sale to boom with Flipkart’s Big Shopping Days

MUMBAI: LeEco, the multinational internet ecosystem conglomerate announces that the highly popular Le 1s Eco will be on open sale during the Big Shopping Days of Flipkart on 25, 26 and 27 May, 2016 with very attractive offers.

During this period, the company is looking to present appealing offers on the Le1s Eco, which will be one of the best in the industry.

The consumers who buys a Le 1s Eco during this time will be offered the following –
1. LeEco Earphone worth Rs. 1300/- on every purchase
2. Additional 10% Cash Back on Citi Debit and Credit Cards
3. Additional Rs. 2000/- on exchange of the old phone.
4. Free Back Cover on every purchase
5. Le Eco Membership worth Rs. 4900/-

Commenting on the announcement, LeEco India COO smart electronics business Atul Jain said, “We are humbled and overwhelmed with the kind of responses we are getting from our users. This announcement of giving special offers is a way of expressing our gratitude to our loyal users”.
LeEco has recently launched its first Made for India Le 1s Eco Superphone that comes bundled with one year Supertainment program membership. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships. It also made an unprecedented record of selling more than 5 lakh units of its Superphones within just 100 days after it officially entered into India.

At a compelling price of Rs. 9,999, Le1 1s Eco is the first device to showcase the integrated content one-stop experience coupled with breakthrough technology that will disrupt boundaries and bring true value to users. It packs superlative specs with first of its kind Made for India Supertainment. All Le Superphones would be upgraded with an OTA, after which Supertainment program members would have access to excellent movies, music and TV channels.

LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms – Levidi and Live. The third premium content under LeEco Membership Program will be LeMusic that will allow members to listen to their favorite songs from over a wide range of *3.5+ million songs, that will come live on Q3 of 2016.

May 23, 2016
Le 1s Eco sale to boom with Flipkart’s Big Shopping Days

MUMBAI: LeEco, the multinational internet ecosystem conglomerate announces that the highly popular Le 1s Eco will be on open sale during the Big Shopping Days of Flipkart on 25, 26 and 27 May, 2016 with very attractive offers.

During this period, the company is looking to present appealing offers on the Le1s Eco, which will be one of the best in the industry.

The consumers who buys a Le 1s Eco during this time will be offered the following –
1. LeEco Earphone worth Rs. 1300/- on every purchase
2. Additional 10% Cash Back on Citi Debit and Credit Cards
3. Additional Rs. 2000/- on exchange of the old phone.
4. Free Back Cover on every purchase
5. Le Eco Membership worth Rs. 4900/-

Commenting on the announcement, LeEco India COO smart electronics business Atul Jain said, “We are humbled and overwhelmed with the kind of responses we are getting from our users. This announcement of giving special offers is a way of expressing our gratitude to our loyal users”.
LeEco has recently launched its first Made for India Le 1s Eco Superphone that comes bundled with one year Supertainment program membership. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships. It also made an unprecedented record of selling more than 5 lakh units of its Superphones within just 100 days after it officially entered into India.

At a compelling price of Rs. 9,999, Le1 1s Eco is the first device to showcase the integrated content one-stop experience coupled with breakthrough technology that will disrupt boundaries and bring true value to users. It packs superlative specs with first of its kind Made for India Supertainment. All Le Superphones would be upgraded with an OTA, after which Supertainment program members would have access to excellent movies, music and TV channels.

LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms – Levidi and Live. The third premium content under LeEco Membership Program will be LeMusic that will allow members to listen to their favorite songs from over a wide range of *3.5+ million songs, that will come live on Q3 of 2016.

May 23, 2016