ITV

Category: Brands

  • TV actor Tanya Sharma is voted most popular player at the Frooti BCL Season 2, gets Rs one lakh

    TV actor Tanya Sharma is voted most popular player at the Frooti BCL Season 2, gets Rs one lakh

    NEW DELHI: Television actor and cricketer Tanya Sharma has won the Frooti BCL Season popularity poll by 2,054 votes, winning a cash prize of Rs 1 lakh.

    Frooti Box Cricket League is a unique fusion of celebrities, entertainment and cricket, a one of a kind sports reality entertainment show with simple and exciting cricketing rules played indoor with a soft ball.

    The content had been run by mChamp, the official contest partner for Frooti BCL Season 2 for the last 10 weeks beginning 10 March until 16 May. Ten 10 BCL teams and over 100 television celebrities were part of the teams.

    The other four celebrities who reached the top five were Karan Wahi, Barkha Bisht Sengupta, Shikha Singh Chaudhary, and Shabbir Ahluwalia.

    mChamp Frooti BCL Contest also gave a chance to the voters to be a part of the live matches and an opportunity of meeting and greeting the celebrities, with four winners getting a chance every week to met the celebrities-click selfies and videos, and receive autographed BCL balls from them at Goregaon Film City Mumbai.

    mChamp promoter Arun Gupta said: “mChamp Frooti BCL Poll garnered a lot of excitement and interest amongst the mChamp players. The opportunity to witness the BCL shoot and meet celebrities-click selfies etc. with them made the mChamp players thrilled. A wish to meet celebrities coming true is what we many a times dream as common man and this is what mChamp as a contest app wants to give to anybody and everybody, who plays mChamp.”

    Tanya Sharma who was in the Lucknow Nawabs team said, “I am super excited and thankful to mChamp for this special award as it feels good to be appreciated for all the hard work and dedication. Getting chosen as the winner of Rs 1 Lakh mChamp Award for Most Popular Player of Frooti BCL is a bonus. The BCL journey has been exciting and it ended for me on a surprising but happy note. Meeting so many of our fans on the sets through mChamp contest on Frooti BCL was indeed a special experience.”

    BCL conceptualizer Sunny Arora said: “We are indeed very happy with the outcome and look forward to continued association with mChamp as our contest partner. The BCL contest and BCL Poll for Season 2 – with an opportunity to meet celebrities – definitely helped to create a buzz. Frooti BCL Season 2 has surely been a step up from our first season.”

  • TV actor Tanya Sharma is voted most popular player at the Frooti BCL Season 2, gets Rs one lakh

    TV actor Tanya Sharma is voted most popular player at the Frooti BCL Season 2, gets Rs one lakh

    NEW DELHI: Television actor and cricketer Tanya Sharma has won the Frooti BCL Season popularity poll by 2,054 votes, winning a cash prize of Rs 1 lakh.

    Frooti Box Cricket League is a unique fusion of celebrities, entertainment and cricket, a one of a kind sports reality entertainment show with simple and exciting cricketing rules played indoor with a soft ball.

    The content had been run by mChamp, the official contest partner for Frooti BCL Season 2 for the last 10 weeks beginning 10 March until 16 May. Ten 10 BCL teams and over 100 television celebrities were part of the teams.

    The other four celebrities who reached the top five were Karan Wahi, Barkha Bisht Sengupta, Shikha Singh Chaudhary, and Shabbir Ahluwalia.

    mChamp Frooti BCL Contest also gave a chance to the voters to be a part of the live matches and an opportunity of meeting and greeting the celebrities, with four winners getting a chance every week to met the celebrities-click selfies and videos, and receive autographed BCL balls from them at Goregaon Film City Mumbai.

    mChamp promoter Arun Gupta said: “mChamp Frooti BCL Poll garnered a lot of excitement and interest amongst the mChamp players. The opportunity to witness the BCL shoot and meet celebrities-click selfies etc. with them made the mChamp players thrilled. A wish to meet celebrities coming true is what we many a times dream as common man and this is what mChamp as a contest app wants to give to anybody and everybody, who plays mChamp.”

    Tanya Sharma who was in the Lucknow Nawabs team said, “I am super excited and thankful to mChamp for this special award as it feels good to be appreciated for all the hard work and dedication. Getting chosen as the winner of Rs 1 Lakh mChamp Award for Most Popular Player of Frooti BCL is a bonus. The BCL journey has been exciting and it ended for me on a surprising but happy note. Meeting so many of our fans on the sets through mChamp contest on Frooti BCL was indeed a special experience.”

    BCL conceptualizer Sunny Arora said: “We are indeed very happy with the outcome and look forward to continued association with mChamp as our contest partner. The BCL contest and BCL Poll for Season 2 – with an opportunity to meet celebrities – definitely helped to create a buzz. Frooti BCL Season 2 has surely been a step up from our first season.”

  • Brands share excitement behind partnership with season 6 of ‘Game of Thrones’

    Brands share excitement behind partnership with season 6 of ‘Game of Thrones’

    MUMBAI: Game of Thrones season 6 has managed to lure viewers and attract advertisers alike with a roster of big brands associating with it. Star World Premiere HD has roped in e-commerce giant Amazon as presenting sponsors, Maruti Suzuki Baleno is a driven by sponsor and London Dairy and Ola Micro are powered by sponsors. Additionally other brands that have come on board are Housing.com, Matrix and Motorola as partners and Essilor, Yamaha, Himalaya and Sunny Lite as associate sponsors. Expedia, Skore and P&G OralCare are some other sponsors that the channel has roped in.

    It is safe to say that the demographic tuning into the on-screen adaptation of George R.R. Martin’s spectacular creation may just be close to the total population on the planet! Inspiring new hordes of fans of the fantasy genre each year, Game of Thrones is now a household name right across the globe, attracting critics, literary geniuses, lovers of edge-of-the seat thrills and just like that the commoner who enjoys a truly well-made and well-narrated show.

    Here is what brands have to say:

    London Dairy head of marketing Shweta Shrivastava said, “Season 6 has been filled with potpourri of emotions and the series stays true to its intriguing twists and turns. Of course, Jon Snow was not going to wake up in the first episode as the teasers indicated, but the short sequence on Sansa, Theon and Brienne brought some sense of relief to a series where audience heartbreak has been the only constant. However, the true form of Melis and retrumped all else in terms of shock value. A character that shows absolutely no self-doubt throughout the series is finally showing fine cracks. What I await to see is what Bran brings to this convoluted series of events. We are proud to partner with Star World Premiere HD in helping get this much awaited series to India and look forward to unravel the series even as our consumers unravel the sheer indulgence of London Dairy ice creams this summer.”

    Expedia marketing head Manmeet Ahluwalia voiced, “Once in a while a show comes along that transports you to another world and makes you believe in the magic of television again. Game of Thrones is one such show. It strikes the perfect balance between brooding medieval angst and wonderful fantasy story telling. It sticks loyal to the books and doesn’t “dumb things down” for a wider audience. My favorite character across all seasons is Arya Stark, Tyrion Lannister and Daenerys Targaryen because of their strong personality. I loved the first season; it brilliantly established the universe of George R.R. Martin’s source material. The most memorable scene for me is when Jon Snow gifts Arya ‘Needle’- the sword with a teaching- ‘Stick them with a pointy end.’ I am eagerly waiting to see if Jon snow will be joining Daenerys Targaryen. Though, it’s quite predictable that Jon Snow will join the Khaleesi and prove the prophecy right.”

    Skore Condoms marketing head Vishal Vyas added, “My favourite season on the show so far is Season 1 because the introduction of the all main characters was very interestingly done. Moreover, Ned Stark’s beheading was extremely unexpected and that invited a very different twist on the show. I am hooked to Season 6 since the story seems to now start unraveling and I would love to see Tyrion Lannister rule the seven kingdoms. He is also my favorite character on the show because he is funny and probably the smartest guy in the series.”

    Procter & Gamble Oral Care assistant brand manager Abhijit Aswath shared, “I am an ardent Game of Thrones fan. I feel every season is packed with qualities that define great story telling – building some key characters, shifting the balance of power and rise and fall of power houses. Season 4 is probably my favorite season of the series since it is extremely action packed with 3 key characters – Jon Snow, Daenerys, Tyrion all pushed to the Wall; literally for Jon Snow and figuratively for Khaleesi & the little man, and how each of them use their best wits, skills and political acumen to come out strong. After Mahabharata, Game of Thrones probably is one such story which has all the complexity and drama you need in a grand tale -tussle of the truth/what’s right/wrong, magic and politics. After Season 5, the stage was set for the story to go to the next level and Season 6 lives up to this expectation so far. My fan theory is that next, Daenerys and the dragons will discover a land of wealth, wit and great science capable of defeating the Dead Men by giving them Moksha – a land called Industeros.”

  • Brands share excitement behind partnership with season 6 of ‘Game of Thrones’

    Brands share excitement behind partnership with season 6 of ‘Game of Thrones’

    MUMBAI: Game of Thrones season 6 has managed to lure viewers and attract advertisers alike with a roster of big brands associating with it. Star World Premiere HD has roped in e-commerce giant Amazon as presenting sponsors, Maruti Suzuki Baleno is a driven by sponsor and London Dairy and Ola Micro are powered by sponsors. Additionally other brands that have come on board are Housing.com, Matrix and Motorola as partners and Essilor, Yamaha, Himalaya and Sunny Lite as associate sponsors. Expedia, Skore and P&G OralCare are some other sponsors that the channel has roped in.

    It is safe to say that the demographic tuning into the on-screen adaptation of George R.R. Martin’s spectacular creation may just be close to the total population on the planet! Inspiring new hordes of fans of the fantasy genre each year, Game of Thrones is now a household name right across the globe, attracting critics, literary geniuses, lovers of edge-of-the seat thrills and just like that the commoner who enjoys a truly well-made and well-narrated show.

    Here is what brands have to say:

    London Dairy head of marketing Shweta Shrivastava said, “Season 6 has been filled with potpourri of emotions and the series stays true to its intriguing twists and turns. Of course, Jon Snow was not going to wake up in the first episode as the teasers indicated, but the short sequence on Sansa, Theon and Brienne brought some sense of relief to a series where audience heartbreak has been the only constant. However, the true form of Melis and retrumped all else in terms of shock value. A character that shows absolutely no self-doubt throughout the series is finally showing fine cracks. What I await to see is what Bran brings to this convoluted series of events. We are proud to partner with Star World Premiere HD in helping get this much awaited series to India and look forward to unravel the series even as our consumers unravel the sheer indulgence of London Dairy ice creams this summer.”

    Expedia marketing head Manmeet Ahluwalia voiced, “Once in a while a show comes along that transports you to another world and makes you believe in the magic of television again. Game of Thrones is one such show. It strikes the perfect balance between brooding medieval angst and wonderful fantasy story telling. It sticks loyal to the books and doesn’t “dumb things down” for a wider audience. My favorite character across all seasons is Arya Stark, Tyrion Lannister and Daenerys Targaryen because of their strong personality. I loved the first season; it brilliantly established the universe of George R.R. Martin’s source material. The most memorable scene for me is when Jon Snow gifts Arya ‘Needle’- the sword with a teaching- ‘Stick them with a pointy end.’ I am eagerly waiting to see if Jon snow will be joining Daenerys Targaryen. Though, it’s quite predictable that Jon Snow will join the Khaleesi and prove the prophecy right.”

    Skore Condoms marketing head Vishal Vyas added, “My favourite season on the show so far is Season 1 because the introduction of the all main characters was very interestingly done. Moreover, Ned Stark’s beheading was extremely unexpected and that invited a very different twist on the show. I am hooked to Season 6 since the story seems to now start unraveling and I would love to see Tyrion Lannister rule the seven kingdoms. He is also my favorite character on the show because he is funny and probably the smartest guy in the series.”

    Procter & Gamble Oral Care assistant brand manager Abhijit Aswath shared, “I am an ardent Game of Thrones fan. I feel every season is packed with qualities that define great story telling – building some key characters, shifting the balance of power and rise and fall of power houses. Season 4 is probably my favorite season of the series since it is extremely action packed with 3 key characters – Jon Snow, Daenerys, Tyrion all pushed to the Wall; literally for Jon Snow and figuratively for Khaleesi & the little man, and how each of them use their best wits, skills and political acumen to come out strong. After Mahabharata, Game of Thrones probably is one such story which has all the complexity and drama you need in a grand tale -tussle of the truth/what’s right/wrong, magic and politics. After Season 5, the stage was set for the story to go to the next level and Season 6 lives up to this expectation so far. My fan theory is that next, Daenerys and the dragons will discover a land of wealth, wit and great science capable of defeating the Dead Men by giving them Moksha – a land called Industeros.”

  • LimeRoad For Men revolutionises online shopping & style discovery for men

    LimeRoad For Men revolutionises online shopping & style discovery for men

    MUMBAI: Limeroad revolutionized style discovery for women, today announced the launch of its new offering – LIMEROAD for Men.

    LIMEROAD for Men is launching with 100,000+ style suggestionsand products for men, in order to address a unique need gap – people care deeply about how they look, yet find it difficult to find what they love when shown millions of options. LIMEROAD’s unique community of 200,000+ scrapbookers together with their deep algorithms create for users, fresh, unique looks, every 30 secondson the platform.

    LIMEROAD for men includes 23 sub categories of apparel and accessories from over 250 Indian and International brands, together with tens of thousands of innovatively styled looks like “Style-like-bhai, shirts & sneakers, island style, cheeky graphics and minimal prints.”

    This is a first for Indian men, who will now be able to look at their favourite stars, movies, sports heroes, as well as the latest trends in fashion and pick similar, affordable styles at a click – all thanks to LIMEROAD’s unique extensive community of stylists, called scrapbookers. As users keep repeating on LIMEROAD, the platform’s personalization algorithms kick in, thus automatically getting users closer to what they are likely to like the most. It is this content that drives the highest engagement and conversion rates in the industry – 13.5% for repeat users, and 7.5% for new users on the LIMEROAD app.

    “Our mission is to build India’s most extensive discovery platform, driven by unique engaging content. We started out solving the problem first for women, and tackled the most fragmented of supplier and option ranges, enabling women to discover local and global trends like indie/ikat, gota patti, palazzos or fringes and botanical prints, pretty much as soon as they are first seen. All of this at super affordable prices. We will now bring this same discoverability to Indian men. We are ultimately democratizing fashion.” says Suchi Mukherjee, Founder & CEO, LimeRoad.

    At launch, the internal team at LIMEROAD, 70% of who are men, were simply ecstatic. Says Prashant Malik, co-Founder & CTO, “I have spent the last 3 hours simply unable to do anything else but browse the platform. So glad we have launched LimeRoad For Men. Why should girls have all the fun?” Anuj VSN, LIMEROAD’s new CMO adds saying “We are solving a fundamental problem for men. We believe that at a macro level, men are getting more conscious about how they look, driven by local and global influences. And LimeRoad For Men is a delightful way to solve the problem.”

  • LimeRoad For Men revolutionises online shopping & style discovery for men

    LimeRoad For Men revolutionises online shopping & style discovery for men

    MUMBAI: Limeroad revolutionized style discovery for women, today announced the launch of its new offering – LIMEROAD for Men.

    LIMEROAD for Men is launching with 100,000+ style suggestionsand products for men, in order to address a unique need gap – people care deeply about how they look, yet find it difficult to find what they love when shown millions of options. LIMEROAD’s unique community of 200,000+ scrapbookers together with their deep algorithms create for users, fresh, unique looks, every 30 secondson the platform.

    LIMEROAD for men includes 23 sub categories of apparel and accessories from over 250 Indian and International brands, together with tens of thousands of innovatively styled looks like “Style-like-bhai, shirts & sneakers, island style, cheeky graphics and minimal prints.”

    This is a first for Indian men, who will now be able to look at their favourite stars, movies, sports heroes, as well as the latest trends in fashion and pick similar, affordable styles at a click – all thanks to LIMEROAD’s unique extensive community of stylists, called scrapbookers. As users keep repeating on LIMEROAD, the platform’s personalization algorithms kick in, thus automatically getting users closer to what they are likely to like the most. It is this content that drives the highest engagement and conversion rates in the industry – 13.5% for repeat users, and 7.5% for new users on the LIMEROAD app.

    “Our mission is to build India’s most extensive discovery platform, driven by unique engaging content. We started out solving the problem first for women, and tackled the most fragmented of supplier and option ranges, enabling women to discover local and global trends like indie/ikat, gota patti, palazzos or fringes and botanical prints, pretty much as soon as they are first seen. All of this at super affordable prices. We will now bring this same discoverability to Indian men. We are ultimately democratizing fashion.” says Suchi Mukherjee, Founder & CEO, LimeRoad.

    At launch, the internal team at LIMEROAD, 70% of who are men, were simply ecstatic. Says Prashant Malik, co-Founder & CTO, “I have spent the last 3 hours simply unable to do anything else but browse the platform. So glad we have launched LimeRoad For Men. Why should girls have all the fun?” Anuj VSN, LIMEROAD’s new CMO adds saying “We are solving a fundamental problem for men. We believe that at a macro level, men are getting more conscious about how they look, driven by local and global influences. And LimeRoad For Men is a delightful way to solve the problem.”

  • Flipkart spends 80 percent of its digital marketing budget on mobile: Flipkart Ads business head Prakash Sikaria

    Flipkart spends 80 percent of its digital marketing budget on mobile: Flipkart Ads business head Prakash Sikaria

    MUMBAI: While addressing a session at a marketing conclave in Mumbai, that debated the relevance of mobile marketing and the need to go app first for brands, Flipkart Ads business head Prakash Sikaria shared that the  eCommerce giant spends almost 80 percent of its digital marketing budget on mobile.

    Sikaria’s confidence in the medium stems from the data the eCommerce site has gathered as an advertising and eCommerce platform that tracks its consumers’ usage behaviour on multiple screens.

    When posed with the question ‘is mobile a minor or a major screen’ Sikaria simply asked, ‘Is that even a  debate’. To back his astonishment at the topic of debate, Sikaria shared that for a eCommerce company such as Flipkart going mobile first was only natural, given that more and more of the site’s consumers are switching to spending more time on their smartphones.

    “Just to put things in perspective, 3 hrs of mobile in India is equatable to 92 mins of television, which is in turn equatable to 31 minutes of  desktop usage by viewers. What we see as a consumption pattern for several businesses mobile is the only screen in India, and going forward a large proportion of the time spent on any medium by consumers would be on mobile,” Sikaria shared, highlighting how India is unique in its mobile friendliness.

    Sharing some data the eCommerce platform has gathered from its own consumer research and data and analysis of consumer behaviour on the platform, around 50 per cent of the time spent on mobile is used for communication.  According to the consumer pattern gathered from traffic on Flipkart’s mobile app and its  web usage analysis, Sikaria inferred that usually customers try the mobile app first, and once they are convinced with the services and have grown loyalty towards the brand, they move to web. This places mobile marketing as the supreme most important requirement for a brand that functions mostly digitally, as it introduces the service to new consumers.

    “We have also noticed that across metrics there is better customer engagement and better customer experience on mobile from how much time consumers spend on the site per visit, to how many successful transactions they complete per visit,” Sikaria shared.

    As per Sikaria, once the user has jumped the hurdle of downloading the app the engagement is far higher on mobile than on other medium like desktop, provided the app is designed conveniently for them. That is the reason every ecommerce site, every travel startup or web based business wants their app to by in everyone’s phones.

    It is to be noted that between the four to five major eCommerce players in the country, television media raised about Rs 1,200 crores in advertising revenue in a single quarter, albeit it was before Diwali last year.

    Now with a key player such as Flipkart thinking mobile first, should television advertisement slot seller be worried about the smaller screen stealing away the advertisers which are native to the medium? 

  • Flipkart spends 80 percent of its digital marketing budget on mobile: Flipkart Ads business head Prakash Sikaria

    Flipkart spends 80 percent of its digital marketing budget on mobile: Flipkart Ads business head Prakash Sikaria

    MUMBAI: While addressing a session at a marketing conclave in Mumbai, that debated the relevance of mobile marketing and the need to go app first for brands, Flipkart Ads business head Prakash Sikaria shared that the  eCommerce giant spends almost 80 percent of its digital marketing budget on mobile.

    Sikaria’s confidence in the medium stems from the data the eCommerce site has gathered as an advertising and eCommerce platform that tracks its consumers’ usage behaviour on multiple screens.

    When posed with the question ‘is mobile a minor or a major screen’ Sikaria simply asked, ‘Is that even a  debate’. To back his astonishment at the topic of debate, Sikaria shared that for a eCommerce company such as Flipkart going mobile first was only natural, given that more and more of the site’s consumers are switching to spending more time on their smartphones.

    “Just to put things in perspective, 3 hrs of mobile in India is equatable to 92 mins of television, which is in turn equatable to 31 minutes of  desktop usage by viewers. What we see as a consumption pattern for several businesses mobile is the only screen in India, and going forward a large proportion of the time spent on any medium by consumers would be on mobile,” Sikaria shared, highlighting how India is unique in its mobile friendliness.

    Sharing some data the eCommerce platform has gathered from its own consumer research and data and analysis of consumer behaviour on the platform, around 50 per cent of the time spent on mobile is used for communication.  According to the consumer pattern gathered from traffic on Flipkart’s mobile app and its  web usage analysis, Sikaria inferred that usually customers try the mobile app first, and once they are convinced with the services and have grown loyalty towards the brand, they move to web. This places mobile marketing as the supreme most important requirement for a brand that functions mostly digitally, as it introduces the service to new consumers.

    “We have also noticed that across metrics there is better customer engagement and better customer experience on mobile from how much time consumers spend on the site per visit, to how many successful transactions they complete per visit,” Sikaria shared.

    As per Sikaria, once the user has jumped the hurdle of downloading the app the engagement is far higher on mobile than on other medium like desktop, provided the app is designed conveniently for them. That is the reason every ecommerce site, every travel startup or web based business wants their app to by in everyone’s phones.

    It is to be noted that between the four to five major eCommerce players in the country, television media raised about Rs 1,200 crores in advertising revenue in a single quarter, albeit it was before Diwali last year.

    Now with a key player such as Flipkart thinking mobile first, should television advertisement slot seller be worried about the smaller screen stealing away the advertisers which are native to the medium? 

  • PepsiCo spends 15- 20% of its marketing budget on digital: D. Shivakumar

    PepsiCo spends 15- 20% of its marketing budget on digital: D. Shivakumar

    MUMBAI: Emphasizing on the importance of the digital medium, PepsiCo India  chairman and CEO D. Shivkumar said that 15 per cent to 20 per cent of all marketing spends of PepsiCo are on digital. He also added that RS 35 lakhs per month should be the bare minimum digital spend by a Pepsi brand while addressing a conference session at 12th Marketing Conclave, organized by the Internet & Mobile Association of India (IAMAI) in Mumbai.

    Breaking the maths down further, Shivkumar explianed that if the marketing budget of a brand for the year is about Rs 10 crore then, the brand should spend Rs 35 lakh every month on digital which is about Rs 5 crore for the year.

    He also  added that if  one wants reach and result, then digital will give them the same provided brands are patient for the big return and not invest meagerly for short returns. 

    Reiterating the importance of mobile, Shivkumar added, “In a nation of 1.2 billion people, millions of people have smart phones and a lot of them have internet. Over 50 percent of search, shopping, travel and YouTube streaming happens on mobile. Not only that, e-commerce has seen the rise of categories which never could have reached the consumers without the online platform. Luxury brands, vegetables, innovators and a lot of categories today reach the consumer through online. “

    Advising  marketers to understand the pulse of the consumers of both the genders  Shivkumar said,“Today the consumer is King, Queen and has a voice.”

  • PepsiCo spends 15- 20% of its marketing budget on digital: D. Shivakumar

    PepsiCo spends 15- 20% of its marketing budget on digital: D. Shivakumar

    MUMBAI: Emphasizing on the importance of the digital medium, PepsiCo India  chairman and CEO D. Shivkumar said that 15 per cent to 20 per cent of all marketing spends of PepsiCo are on digital. He also added that RS 35 lakhs per month should be the bare minimum digital spend by a Pepsi brand while addressing a conference session at 12th Marketing Conclave, organized by the Internet & Mobile Association of India (IAMAI) in Mumbai.

    Breaking the maths down further, Shivkumar explianed that if the marketing budget of a brand for the year is about Rs 10 crore then, the brand should spend Rs 35 lakh every month on digital which is about Rs 5 crore for the year.

    He also  added that if  one wants reach and result, then digital will give them the same provided brands are patient for the big return and not invest meagerly for short returns. 

    Reiterating the importance of mobile, Shivkumar added, “In a nation of 1.2 billion people, millions of people have smart phones and a lot of them have internet. Over 50 percent of search, shopping, travel and YouTube streaming happens on mobile. Not only that, e-commerce has seen the rise of categories which never could have reached the consumers without the online platform. Luxury brands, vegetables, innovators and a lot of categories today reach the consumer through online. “

    Advising  marketers to understand the pulse of the consumers of both the genders  Shivkumar said,“Today the consumer is King, Queen and has a voice.”