ITV

Category: Brands

  • Meru Cabs now available on Facebook Messenger

    Meru Cabs now available on Facebook Messenger

    MUMBAI: Meru Cabs announced the integration of their cab booking system with Facebook Messenger to provide automated cab booking facility. Meru’s entire range of taxi services will now be accessible to Facebook users via Facebook Messenger and will allow them book cabs through key words, intelligent chat bot and conversational question- answers through the service called Meru Messenger Bot. With this new development Meru Cabs becomes the first cab services provider in the world to go live with implementing Facebook’s Bot services.

    Adopting the latest technology, Meru aims to widen their customer base by providing convenient and seamless cab booking access to its users. Facebook messenger users can simply search “Meru Cabs” on Facebook Messenger under ‘Bots and Business’ section and begin interaction. After the initial mobile number verification (one time), the user starts a normal chat with Meru Messenger Bot to book a cab. Once the location is shared on the chat box, the user is then directed to choosing sedan (Meru) or hatchback (MeruGenie) cab available for the trip with the ETA (Estimated Time of Arrival). Once confirmed, the Meru Messenger Bot responds on real time basis with the cab details along with the chuffer’s mobile number. The bot enables the user locate his/her cab & check the fare details.

    Commenting on the technology implementation, Mr. Siddhartha Pahwa, Group CEO, Meru Cabs said, “Simplifying our customer’s lives and addressing all their requirements is our priority at Meru. With this new feature, the process of booking a cab has become as convenient as chatting with a friend on Facebook messenger. Now, Meru Cabs is available to 150 million Facebook messenger users to book cabs in India.”

    Commenting on the technology implementation, Mr. Nilesh Sangoi, CTO, Meru Cabs said, “We are very happy that our system was accepted by the Facebook Developer platform and instantly integrated in the Messenger. We will continue to adopt unique technology products to de-clutter our user’s lives, ensuring convenience & accessibility of our services to them.”

  • Meru Cabs now available on Facebook Messenger

    Meru Cabs now available on Facebook Messenger

    MUMBAI: Meru Cabs announced the integration of their cab booking system with Facebook Messenger to provide automated cab booking facility. Meru’s entire range of taxi services will now be accessible to Facebook users via Facebook Messenger and will allow them book cabs through key words, intelligent chat bot and conversational question- answers through the service called Meru Messenger Bot. With this new development Meru Cabs becomes the first cab services provider in the world to go live with implementing Facebook’s Bot services.

    Adopting the latest technology, Meru aims to widen their customer base by providing convenient and seamless cab booking access to its users. Facebook messenger users can simply search “Meru Cabs” on Facebook Messenger under ‘Bots and Business’ section and begin interaction. After the initial mobile number verification (one time), the user starts a normal chat with Meru Messenger Bot to book a cab. Once the location is shared on the chat box, the user is then directed to choosing sedan (Meru) or hatchback (MeruGenie) cab available for the trip with the ETA (Estimated Time of Arrival). Once confirmed, the Meru Messenger Bot responds on real time basis with the cab details along with the chuffer’s mobile number. The bot enables the user locate his/her cab & check the fare details.

    Commenting on the technology implementation, Mr. Siddhartha Pahwa, Group CEO, Meru Cabs said, “Simplifying our customer’s lives and addressing all their requirements is our priority at Meru. With this new feature, the process of booking a cab has become as convenient as chatting with a friend on Facebook messenger. Now, Meru Cabs is available to 150 million Facebook messenger users to book cabs in India.”

    Commenting on the technology implementation, Mr. Nilesh Sangoi, CTO, Meru Cabs said, “We are very happy that our system was accepted by the Facebook Developer platform and instantly integrated in the Messenger. We will continue to adopt unique technology products to de-clutter our user’s lives, ensuring convenience & accessibility of our services to them.”

  • SRS Cinemas launches ‘Online Class’ at 33 per cent discount

    SRS Cinemas launches ‘Online Class’ at 33 per cent discount

    NEW DELHI: The SRS Cinema chain today launched the first-of-its-kind ‘Online Class’- an initiative exclusively designed for the convenience of modern buyers who purchase movie tickets online.

    This creative initiative not only offers a seamless buying experience to customers but also gives them a bright chance to save 33 percent on each ticket that they book online directly on the SRS Cinemas website.

    This initiative will empower customers to search and book tickets with an ease in the ‘online class’ as well as in other categories. Moreover, it will offer lesser rates and assist people to save on money.

    SRS Group MD Sunil Jindal said, “As recent as a few years, innovation in technology has drastically introduced a paradigm shift in the buying process. Today, a modern buyer is more inclined towards making a purchase online instead of visiting a physical store. Taking cognizance of this, we have introduced the online ticket booking service to meet and exceed the expectations of such buyers. At present, more than 30 per cent of buyers are increasingly embracing the concept of online booking. Our aim is to encourage the remaining 70 per cent buyers to adopt the digital route that can help them save more money and time”.

    SRS Group president & chief strategy officer Tinku Singh added, “We are delighted to unveil this significant initiative. It will give our buyers an advantage of choosing the seats from the online class as well as other categories, which is generally not available for people who buy tickets from the box- office”. He further added “This thoughtful initiative will offer tickets to online buyers on lesser rates alongside, will help us fuel our business growth and success at a rapid pace”.

    SRS Cinemas is a cinema chain in India based owned by the SRS Group with 20 plexes, 57 ccreens and presence in 15 cities across North India

  • SRS Cinemas launches ‘Online Class’ at 33 per cent discount

    SRS Cinemas launches ‘Online Class’ at 33 per cent discount

    NEW DELHI: The SRS Cinema chain today launched the first-of-its-kind ‘Online Class’- an initiative exclusively designed for the convenience of modern buyers who purchase movie tickets online.

    This creative initiative not only offers a seamless buying experience to customers but also gives them a bright chance to save 33 percent on each ticket that they book online directly on the SRS Cinemas website.

    This initiative will empower customers to search and book tickets with an ease in the ‘online class’ as well as in other categories. Moreover, it will offer lesser rates and assist people to save on money.

    SRS Group MD Sunil Jindal said, “As recent as a few years, innovation in technology has drastically introduced a paradigm shift in the buying process. Today, a modern buyer is more inclined towards making a purchase online instead of visiting a physical store. Taking cognizance of this, we have introduced the online ticket booking service to meet and exceed the expectations of such buyers. At present, more than 30 per cent of buyers are increasingly embracing the concept of online booking. Our aim is to encourage the remaining 70 per cent buyers to adopt the digital route that can help them save more money and time”.

    SRS Group president & chief strategy officer Tinku Singh added, “We are delighted to unveil this significant initiative. It will give our buyers an advantage of choosing the seats from the online class as well as other categories, which is generally not available for people who buy tickets from the box- office”. He further added “This thoughtful initiative will offer tickets to online buyers on lesser rates alongside, will help us fuel our business growth and success at a rapid pace”.

    SRS Cinemas is a cinema chain in India based owned by the SRS Group with 20 plexes, 57 ccreens and presence in 15 cities across North India

  • Get the Oont on TataCLiQ.com, It’s a #SureThing

    Get the Oont on TataCLiQ.com, It’s a #SureThing

    MUMBAI: TataCLiQ.com, Tata group’s unique phygital ecommerce marketplace today unveiled its advertising campaign titled ‘#SureThing’. The digital campaign centered on a camel as its unlikely protagonist, stems from the fact that everything one buys on TataCLiQ.com is a C.A.M.E.L i.e. Certified Authentic Merchandise Everybody Loves. A delightful, witty, quirky take on online shopping, the campaign focuses on TataCLiQ.com’s USP of being the #SureThing in shopping. The camel acts as a surrogate for the authentic, exclusive products and brands sold at TataCLiQ.com – be it apparel, electronics or footwear. The campaign is in line with the TataCLiQ.com phygital philosophy i.e. will be driven across the online world, mobiles and partner brand stores.

    Divided into three announcer films i.e. bubble wrap, photographer and testing, the videos highlight the care and effort taken by the TataCLiQ.com crew in curating, checking and getting the camels ready for consumers. The main film depicts a range of products from different categories in a consumer’s life thus bringing alive the benefit of buying a C.A.M.E.L from TataCLiQ.com. Further amplified with a sticky sound tattoo, “Get the Oont”, the catchy jingle boosts the memorability and creative message across the films thus maintaining brand recall across executions. The camel stamp adds a simple yet effective semiotic cue that reiterates the genuineness and authenticity of the brands and experience offered by TataCLiQ.com. Targeted at consumers who are unsure and tired of sifting through endless listing of products of unknown brands, doubtful about their quality and authenticity, the creative campaign aims to deliver the brand message of curated, genuine brand forward shopping experience.

    “In a category cluttered with product forward, sales, discount advertising or high end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.com. The incongruity of camels in the place of products – being groomed, packed and shipped, delivered and actually put in use by shoppers makes for strong visual disruption and extremely clutter breaking story telling. As a digital-first brand, the digital medium is home turf, and appeal to digital natives, paramount. We believe our C.A.M.E.Ls will find favor in whichever medium they roam, and whichever topic they talk about. In the immediate future we see our C.A.M.E.Ls going #Phygital and conquering the worlds in physical (stores) and digital (online)spaces.” added Prathyusha Agarwal, Head – Marketing, TataCLiQ.com.

    TataCLiQ.com understands C.A.M.E.Ls, whatever their breed and is committed to bringing only the best for its customers. And buying a C.A.M.E.L on TataCLiQ.com is easy, because they are “Real Good Brands at Feel Good Prices” that have been carefully curated making shopping with TataCLiQ.com a #SureThing

  • Get the Oont on TataCLiQ.com, It’s a #SureThing

    Get the Oont on TataCLiQ.com, It’s a #SureThing

    MUMBAI: TataCLiQ.com, Tata group’s unique phygital ecommerce marketplace today unveiled its advertising campaign titled ‘#SureThing’. The digital campaign centered on a camel as its unlikely protagonist, stems from the fact that everything one buys on TataCLiQ.com is a C.A.M.E.L i.e. Certified Authentic Merchandise Everybody Loves. A delightful, witty, quirky take on online shopping, the campaign focuses on TataCLiQ.com’s USP of being the #SureThing in shopping. The camel acts as a surrogate for the authentic, exclusive products and brands sold at TataCLiQ.com – be it apparel, electronics or footwear. The campaign is in line with the TataCLiQ.com phygital philosophy i.e. will be driven across the online world, mobiles and partner brand stores.

    Divided into three announcer films i.e. bubble wrap, photographer and testing, the videos highlight the care and effort taken by the TataCLiQ.com crew in curating, checking and getting the camels ready for consumers. The main film depicts a range of products from different categories in a consumer’s life thus bringing alive the benefit of buying a C.A.M.E.L from TataCLiQ.com. Further amplified with a sticky sound tattoo, “Get the Oont”, the catchy jingle boosts the memorability and creative message across the films thus maintaining brand recall across executions. The camel stamp adds a simple yet effective semiotic cue that reiterates the genuineness and authenticity of the brands and experience offered by TataCLiQ.com. Targeted at consumers who are unsure and tired of sifting through endless listing of products of unknown brands, doubtful about their quality and authenticity, the creative campaign aims to deliver the brand message of curated, genuine brand forward shopping experience.

    “In a category cluttered with product forward, sales, discount advertising or high end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.com. The incongruity of camels in the place of products – being groomed, packed and shipped, delivered and actually put in use by shoppers makes for strong visual disruption and extremely clutter breaking story telling. As a digital-first brand, the digital medium is home turf, and appeal to digital natives, paramount. We believe our C.A.M.E.Ls will find favor in whichever medium they roam, and whichever topic they talk about. In the immediate future we see our C.A.M.E.Ls going #Phygital and conquering the worlds in physical (stores) and digital (online)spaces.” added Prathyusha Agarwal, Head – Marketing, TataCLiQ.com.

    TataCLiQ.com understands C.A.M.E.Ls, whatever their breed and is committed to bringing only the best for its customers. And buying a C.A.M.E.L on TataCLiQ.com is easy, because they are “Real Good Brands at Feel Good Prices” that have been carefully curated making shopping with TataCLiQ.com a #SureThing

  • Ulka Chauhan joins Rediffusion YR as VP of new business development and strategic Planning

    Ulka Chauhan joins Rediffusion YR as VP of new business development and strategic Planning

    MUMBAI: Rediffusion YR has appointed Ulka Chauhan as New Business Development & Strategic planning VP. She will be working closely with Dhunji S. Wadia.

    Wadia added on the appointment, “With over 15 years of experience Ulka brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool. She will bring further positive changes to our think tank.”

    Upon her appointment, Ulka said, “I am thrilled to join Rediffusion-Y&R Mumbai. What I liked most about working at Y&R New York was the dynamic work environment. The Mumbai office is equally abuzz and I look forward to the exciting times ahead with Dhunji and the team.”

    Ulka comes with experience from Y&R New York and has worked on various brands such as Burger King, AT&T, Colgate Palmolive and Sony. She also set up Dekraal Country Lodge, a boutique hotel in the Winelands of Stellenbosch, South Africa. Recently she developed and managed Vanilla Kids in Zurich, an online shop retailing clothing and accessories for kids.

    Ulka is a qualified associate in Applied Science, Advertising and Marketing Communication from the Fashion Institute of Technology, New York.

  • Ulka Chauhan joins Rediffusion YR as VP of new business development and strategic Planning

    Ulka Chauhan joins Rediffusion YR as VP of new business development and strategic Planning

    MUMBAI: Rediffusion YR has appointed Ulka Chauhan as New Business Development & Strategic planning VP. She will be working closely with Dhunji S. Wadia.

    Wadia added on the appointment, “With over 15 years of experience Ulka brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool. She will bring further positive changes to our think tank.”

    Upon her appointment, Ulka said, “I am thrilled to join Rediffusion-Y&R Mumbai. What I liked most about working at Y&R New York was the dynamic work environment. The Mumbai office is equally abuzz and I look forward to the exciting times ahead with Dhunji and the team.”

    Ulka comes with experience from Y&R New York and has worked on various brands such as Burger King, AT&T, Colgate Palmolive and Sony. She also set up Dekraal Country Lodge, a boutique hotel in the Winelands of Stellenbosch, South Africa. Recently she developed and managed Vanilla Kids in Zurich, an online shop retailing clothing and accessories for kids.

    Ulka is a qualified associate in Applied Science, Advertising and Marketing Communication from the Fashion Institute of Technology, New York.

  • Now pay at Hindustan Petroleum pumps with your Paytm wallet

    Now pay at Hindustan Petroleum pumps with your Paytm wallet

    MUMBAI: Paytm has created further touch points for cashless transactions by associating with Hindustan Petroleum for its strong user base of 120 million. The company has entered into a strategic partnership with Hindustan Petroleum to allow payments through the Paytm wallet at furl stations. The move eliminates the hassles associated with using cash for paying fuel bills and also further cements Paytm’s stronghold in the digital wallets.

    On this announcement, Paytm sr. vice president Kiran Vasireddy said, “We are on a mission to make payments extremely simple and we are adding as many use cases as possible for users to transact using Paytm. Our partnership with Hindustan Petroleum is crucial in making these petrol pumps become cashless in the next few years. Payments through wallet will not only enhance convenience to customers but will also bring in more operational efficiencies thereby reducing queues at these pumps.”

    Enthused with the association, HPCL North Zone Head – Shri Subodh Batra commented, “We are excited about this partnership with Paytm which brings in technology to make payments digitally possible in HPCL Petrol Pumps. Through this seamless operation of payment mechanism, we can foresee faster fuelling at our filling stations. By embracing this technology driven partnership we are confident that it will create a great value addition for customers across demographic profiles.‘’

    Hindustan Petroleum has presence in cities across India with over 13,250 filling stations. Currently transactions take place majorly through cash followed by Credit and Debit cards. Payments through Paytm mobile app have the potential to completely take over the traditional transaction options in the coming year.

  • Now pay at Hindustan Petroleum pumps with your Paytm wallet

    Now pay at Hindustan Petroleum pumps with your Paytm wallet

    MUMBAI: Paytm has created further touch points for cashless transactions by associating with Hindustan Petroleum for its strong user base of 120 million. The company has entered into a strategic partnership with Hindustan Petroleum to allow payments through the Paytm wallet at furl stations. The move eliminates the hassles associated with using cash for paying fuel bills and also further cements Paytm’s stronghold in the digital wallets.

    On this announcement, Paytm sr. vice president Kiran Vasireddy said, “We are on a mission to make payments extremely simple and we are adding as many use cases as possible for users to transact using Paytm. Our partnership with Hindustan Petroleum is crucial in making these petrol pumps become cashless in the next few years. Payments through wallet will not only enhance convenience to customers but will also bring in more operational efficiencies thereby reducing queues at these pumps.”

    Enthused with the association, HPCL North Zone Head – Shri Subodh Batra commented, “We are excited about this partnership with Paytm which brings in technology to make payments digitally possible in HPCL Petrol Pumps. Through this seamless operation of payment mechanism, we can foresee faster fuelling at our filling stations. By embracing this technology driven partnership we are confident that it will create a great value addition for customers across demographic profiles.‘’

    Hindustan Petroleum has presence in cities across India with over 13,250 filling stations. Currently transactions take place majorly through cash followed by Credit and Debit cards. Payments through Paytm mobile app have the potential to completely take over the traditional transaction options in the coming year.