Category: Brands

Gympik expands its footprint by acquiring Oyofit

MUMBAI: Bangalore based Gympik Health Solutions Pvt. Ltd., which owns and runs Gympik.com, the largest fitness discovery platform of India has increased its foot print in the corporate wellness catergory by acquiring Oyofit. a fitness aggregator for enterprises and individuals.

Founded in September 2015, by Shivank Agarwal and Ruchik Garg, Oyofit, has unique gym membership offerings for individuals and corporate that includes DreamOrbit, HackerRank, AirRescue, MoveInSync, FxCart, HackerEarth, RazorPay, Jet Airways, Furlenco and HomeLane.

“Corporate wellness is gaining prominence as its benefits range from increased employee productivity, higher engagement, lesser absenteeism and higher ROI. This acquisition is part of our strategy to expand the business of our corporate wellness solutions and become the leaders in this sector. Oyofit has established a strong presence in the corporate fitness category. We bring the strengths of strong network of personal trainers and the capability to deliver wellness solutions that cater to the unique needs of employees. Together, our abilities will enable us bring wellness solutions to corporates in the most efficient way” said Gympik founder and CEO Amaresh Ojha without disclosing the consideration.

The co-founders and the core members of the Oyofit team will join Gympik and Shivank Agarwal, co-Founder of Oyofit, will be part of the Gympik leadership team.

“It will be an opportunity for Oyofit to be part of Gympik and build the corporate wellness category which has tremendous potential in the coming years” said Oyofit co-founder Shivank.

Gympik was founded in December 2012 by Ojha, with a vision of creating technology driven solutions that impact the fitness choices of individuals that enable them to lead a healthy life. They have raised an undisclosed amount in the pre-series A funding in 2016 from Roundglass partners. Gympik is rapidly expanding with more than 9000 fitness centers and 6000 personal trainers on their platform and presence in 20 cities. They are now venturing into corporate wellness to drive healthier change at workplaces and build a healthy and fit working community in India.

June 20, 2016
Gympik expands its footprint by acquiring Oyofit

MUMBAI: Bangalore based Gympik Health Solutions Pvt. Ltd., which owns and runs Gympik.com, the largest fitness discovery platform of India has increased its foot print in the corporate wellness catergory by acquiring Oyofit. a fitness aggregator for enterprises and individuals.

Founded in September 2015, by Shivank Agarwal and Ruchik Garg, Oyofit, has unique gym membership offerings for individuals and corporate that includes DreamOrbit, HackerRank, AirRescue, MoveInSync, FxCart, HackerEarth, RazorPay, Jet Airways, Furlenco and HomeLane.

“Corporate wellness is gaining prominence as its benefits range from increased employee productivity, higher engagement, lesser absenteeism and higher ROI. This acquisition is part of our strategy to expand the business of our corporate wellness solutions and become the leaders in this sector. Oyofit has established a strong presence in the corporate fitness category. We bring the strengths of strong network of personal trainers and the capability to deliver wellness solutions that cater to the unique needs of employees. Together, our abilities will enable us bring wellness solutions to corporates in the most efficient way” said Gympik founder and CEO Amaresh Ojha without disclosing the consideration.

The co-founders and the core members of the Oyofit team will join Gympik and Shivank Agarwal, co-Founder of Oyofit, will be part of the Gympik leadership team.

“It will be an opportunity for Oyofit to be part of Gympik and build the corporate wellness category which has tremendous potential in the coming years” said Oyofit co-founder Shivank.

Gympik was founded in December 2012 by Ojha, with a vision of creating technology driven solutions that impact the fitness choices of individuals that enable them to lead a healthy life. They have raised an undisclosed amount in the pre-series A funding in 2016 from Roundglass partners. Gympik is rapidly expanding with more than 9000 fitness centers and 6000 personal trainers on their platform and presence in 20 cities. They are now venturing into corporate wellness to drive healthier change at workplaces and build a healthy and fit working community in India.

June 20, 2016
ShopClues announce exclusive launch of NYC in India; rolls NYC FHD3200 MV HD Ready LED TV

MUMBAI: ShopClues, India’s first and largest managed marketplace, has announced the exclusive foray of NYC in India through its platform. NYC is a premier consumer durables brand which has gained immense global popularity with its cutting-edge innovation and unique design ideas. Collaborating with ShopClues, NYC plans to introduce some of its flagship creations to the Indian consumer.

With its first product, FHD3200 MV HD Ready LED TV, NYC aims to venture into the Indian market with a promise of excellent quality at affordable prices. The elegant LED TV sports a sleekandslim design with anHD ready resolution of 1920×1080, takingthe experience of watching television to a whole new level. This new-generation device is available only on ShopClues at an attractive price of Rs.10,790. With this launch, ShopClues further underlines its commitment to offering its shoppers the largest assortment of high quality products at unmatched price points.

At the launch of NYC, chief business officer Radhika Ghai Aggarwal said, “A popular name in homes, NYC has decided to enter the Indian market with ShopClues as its exclusive online partner thanks to our wide reach and popularity. We’re certain that this association will be a tremendous success and will be appreciated by our shopper base. This collaboration is another testimony of our constanteffortsinbringing products that offer consumers an unmatched blend of great looks, features and an overall enhancedexperience. ”

NYC director Balram Garg said, “Our wide-ranging consumer electronic productsare designed exactly to match the preferences oftheShopClues consumer base. We have carefully studied the Indian market to bring forward this exceptional TV set and make it available at an irresistible price point.NYC isdelighted to partner with the largest Indianmanagedmarketplace and we look forward to penetratingthe pan-Indian market with the help of the immense popularity and recognition that ShopClues has garnered over time.”

The NYC FHD3200 MV HD Ready LED TV features a 32” screen. It capacities a consistent and excellent home entertainment experience with its European quality and engineering. To make the product more attractive, ShopClues has also bundled in additional offers that include a one-year extended warranty worth Rs. 1499 along with a free Videocon D2H Voucher worth Rs 990. In addition, ShopClues is offering a ‘100% Buyer Protection Program’ which includes Payment Security, Product Guarantee, Easy Replacement and Verified Merchants and an EMI option available at Rs. 964 per month.

NYC is a premier consumer durables brand which has gained immense global popularity with its cutting-edge innovation and unique design ideas. Collaborating with ShopClues, NYCplans to introduce some of its flagship creations to the Indian consumer.

To check out the unique NYC FHD3200 MV HD Ready LED TV, visit http://www.shopclues.com/nyc-32-inch-led.html

June 20, 2016
ShopClues announce exclusive launch of NYC in India; rolls NYC FHD3200 MV HD Ready LED TV

MUMBAI: ShopClues, India’s first and largest managed marketplace, has announced the exclusive foray of NYC in India through its platform. NYC is a premier consumer durables brand which has gained immense global popularity with its cutting-edge innovation and unique design ideas. Collaborating with ShopClues, NYC plans to introduce some of its flagship creations to the Indian consumer.

With its first product, FHD3200 MV HD Ready LED TV, NYC aims to venture into the Indian market with a promise of excellent quality at affordable prices. The elegant LED TV sports a sleekandslim design with anHD ready resolution of 1920×1080, takingthe experience of watching television to a whole new level. This new-generation device is available only on ShopClues at an attractive price of Rs.10,790. With this launch, ShopClues further underlines its commitment to offering its shoppers the largest assortment of high quality products at unmatched price points.

At the launch of NYC, chief business officer Radhika Ghai Aggarwal said, “A popular name in homes, NYC has decided to enter the Indian market with ShopClues as its exclusive online partner thanks to our wide reach and popularity. We’re certain that this association will be a tremendous success and will be appreciated by our shopper base. This collaboration is another testimony of our constanteffortsinbringing products that offer consumers an unmatched blend of great looks, features and an overall enhancedexperience. ”

NYC director Balram Garg said, “Our wide-ranging consumer electronic productsare designed exactly to match the preferences oftheShopClues consumer base. We have carefully studied the Indian market to bring forward this exceptional TV set and make it available at an irresistible price point.NYC isdelighted to partner with the largest Indianmanagedmarketplace and we look forward to penetratingthe pan-Indian market with the help of the immense popularity and recognition that ShopClues has garnered over time.”

The NYC FHD3200 MV HD Ready LED TV features a 32” screen. It capacities a consistent and excellent home entertainment experience with its European quality and engineering. To make the product more attractive, ShopClues has also bundled in additional offers that include a one-year extended warranty worth Rs. 1499 along with a free Videocon D2H Voucher worth Rs 990. In addition, ShopClues is offering a ‘100% Buyer Protection Program’ which includes Payment Security, Product Guarantee, Easy Replacement and Verified Merchants and an EMI option available at Rs. 964 per month.

NYC is a premier consumer durables brand which has gained immense global popularity with its cutting-edge innovation and unique design ideas. Collaborating with ShopClues, NYCplans to introduce some of its flagship creations to the Indian consumer.

To check out the unique NYC FHD3200 MV HD Ready LED TV, visit http://www.shopclues.com/nyc-32-inch-led.html

June 20, 2016
Shopmatic’s user base swells to over 10000 within five months since launch

MUMBAI: With the current trend to digitize businesses gaining increasing mileage, Singapore-based e-commerce company, Shopmatic, which provides a platform for merchants to take their business online, has achieved tremendous growth within just five months since its launch. It has reached its first milestone with 10,000 online store owners choosing Shopmatic’s services to engage and expand their customer base.

Launched in October 2015, Shopmatic helps merchants and individuals handle the full spectrum of what is required to grow their business online, from developing a webstore to listing it on marketplaces, and promoting it on social channels, along with helping with insights on how to sell online. Within a month of launching operations, Shopmatic tied up with Confederation of All India Traders (CAIT) to help its almost 6 crore merchants digitize their offline businesses. Earlier this year in January, Shopmatic signed a deal with online payments giant PayPal to enable its merchants to expand their global sales. The move also marked PayPal’s first tie-up with an Indian partner. All these tie-ups have been instrumental in helping the e-commerce company reach its first milestone.

Commenting on these growth numbers, Shopmatic Group CEO Anurag Avula said, “We are quite happy with this progress as this confirms that we are heading in the right direction. These numbers are also a reaffirmation of the surging confidence of small merchants in tapping the online ecosystem for increasing their consumer base on both the national and global front.”

Meanwhile, to enable easy payments and delivery solutions to the target consumers of online businesses, the e-commerce business-enabler has recently tied up with India’s payment getaway solution and mobile wallet, Citrus Pay. On the logistics front, Shopmatic has made strategic partnerships with local and global logistics players like Delhivery.

Since its inception, Shopmatic has been offering a revolutionary, all-in-one e-commerce solution that enables business owners to build and manage their businesses online, commission-free. This means they do not have to rely on commission-based marketplaces, which can charge up to 15% for each transaction. Shopmatic’s key features include:

• Compelling web presence with attractive store fronts;
• Seamless integration with local and international payment gateways;
• Tie-ups with logistics partners, enabling automated shipping;
• Facilitated listing across multiple marketplaces and social channels, such as Facebook;
• Organized dashboard with data insights and inventory management;
• Simple pricing with no hidden fees. All packages come with a one-month free trial;
• Customized solutions to service entrepreneurs, assisting them in promoting and selling their services to a wider customer base.

By offering comprehensive service offerings that help businesses establish an online presence as per their relevant market and target audience, Shopmatic is taking the right measures to ensure entrepreneurs do not miss out on the potential that the burgeoning virtual ecosystem promises today.

June 15, 2016
Shopmatic’s user base swells to over 10000 within five months since launch

MUMBAI: With the current trend to digitize businesses gaining increasing mileage, Singapore-based e-commerce company, Shopmatic, which provides a platform for merchants to take their business online, has achieved tremendous growth within just five months since its launch. It has reached its first milestone with 10,000 online store owners choosing Shopmatic’s services to engage and expand their customer base.

Launched in October 2015, Shopmatic helps merchants and individuals handle the full spectrum of what is required to grow their business online, from developing a webstore to listing it on marketplaces, and promoting it on social channels, along with helping with insights on how to sell online. Within a month of launching operations, Shopmatic tied up with Confederation of All India Traders (CAIT) to help its almost 6 crore merchants digitize their offline businesses. Earlier this year in January, Shopmatic signed a deal with online payments giant PayPal to enable its merchants to expand their global sales. The move also marked PayPal’s first tie-up with an Indian partner. All these tie-ups have been instrumental in helping the e-commerce company reach its first milestone.

Commenting on these growth numbers, Shopmatic Group CEO Anurag Avula said, “We are quite happy with this progress as this confirms that we are heading in the right direction. These numbers are also a reaffirmation of the surging confidence of small merchants in tapping the online ecosystem for increasing their consumer base on both the national and global front.”

Meanwhile, to enable easy payments and delivery solutions to the target consumers of online businesses, the e-commerce business-enabler has recently tied up with India’s payment getaway solution and mobile wallet, Citrus Pay. On the logistics front, Shopmatic has made strategic partnerships with local and global logistics players like Delhivery.

Since its inception, Shopmatic has been offering a revolutionary, all-in-one e-commerce solution that enables business owners to build and manage their businesses online, commission-free. This means they do not have to rely on commission-based marketplaces, which can charge up to 15% for each transaction. Shopmatic’s key features include:

• Compelling web presence with attractive store fronts;
• Seamless integration with local and international payment gateways;
• Tie-ups with logistics partners, enabling automated shipping;
• Facilitated listing across multiple marketplaces and social channels, such as Facebook;
• Organized dashboard with data insights and inventory management;
• Simple pricing with no hidden fees. All packages come with a one-month free trial;
• Customized solutions to service entrepreneurs, assisting them in promoting and selling their services to a wider customer base.

By offering comprehensive service offerings that help businesses establish an online presence as per their relevant market and target audience, Shopmatic is taking the right measures to ensure entrepreneurs do not miss out on the potential that the burgeoning virtual ecosystem promises today.

June 15, 2016
Surf Excel celebrates Ramazan with #madadekibadat

MUMBAI: “Kisi ki madad karna bhi ek ibadat hai. Aur agar madad karne mein daag lag jaye, toh daag acche hai” — is the message Surf Excel is conveying in the holy month of Ramazan.

The cute factor of Surf Excel campaigns with kids staining their clothes is something that we have always seen in its campaigns with the signature phrase ‘Daag Acche Hai’, but this time Surf Excel’s all new campaign has touched the chords of many hearts as innocent kids go out of their way to help an old samosa seller in need highlighting and bringing in #madadkiibadat.

The advertisement tagged #madadekibadat has been conceptualised by Lowe Lintas and produced by Absolute Productions. It is shot in Old Delhi. The campaign has gone viral on digital platforms owing to its feel good factor. The advertisement is directed by Vasan Mala and music is by Hanif. It was released only on digital platforms on June 10. Apart from India, the campaign is garnering eyeballs in Pakistan as well; the brand is planning to launch the campaign internationally.

“Surf Excel wished to create something with the divine feel of Ramadan, and the creative team of Lowe Lintas developed the story around it. We tried creating a story that people will connect to. We wanted to convey the true spirit of the holy month.” said Lowe Lintas CCO Arun Iyer.

The 2 minutes 20 seconds video starts with three adorable kids celebrating Ramazan evening by breaking their fast at Iftaar. In between the celebrations, where some people just pass by a broken cart of an old samosa seller, the three kids decide to go out of their way and help the old man. In their shiny new kurtas, they pick the samosa cart and run around to sell them; and manage to bring smile on everyone’s faces leaving the strong message that the festival is about helping others. Their mother is shown in the end with a proud smile. After all, if you stain your clothes while helping someone, then stains are good; Daag Acche Hai.

The vision came from pulling out a story that can touch viewer’s heart. The essence of the holy month of Ramazan is cleansing the souls and actions of people. The video reflects that perfectly – kids who could just carry on with their own evening, but instead decide to help an old man. That is a very strong message for people to realise that goodness and helping others is the true prayer. The makers of the video also explained that samosas and jalebis are very popular for Iftaar, which is another factor in developing a story like #madadekibadat.

Ad campaigns have seen a turn over with digitalization where 30 seconds adverts have stretched to 1-2 minutes short films. There are many recent well received campaigns which have appealing stories to tell and emphasise on a message rather than just promoting the product in conventional ways. Brands have turned to narrating stories around the inspiration of the product, which can leave a greater impact on consumer. The same formula has worked for #madadekibadat campaign. The human emotion of helping in the holy month is what consumers are connecting with. Despite the hassle of cleaning stains, a mother is happy because of the gesture her child made.

The agency seems very confident about the connection the story has with its viewers, and that the viewers will take it forward. It claims that the video had 21,000 shares and 142,586 views after going live.

Commenting on the kids’ factor of Surf Excel advertisements, Iyer said, “The brand is planning to stick to children as they are the ones with most stained clothes. Even in the present campaign, both factors have connected the audiences with the goodness of the holy month and innocence of kids”.

About making campaigns relevant to festivals, agency clarified it is not very focused on occasions but stories which will stay with people.

June 13, 2016
Surf Excel celebrates Ramazan with #madadekibadat

MUMBAI: “Kisi ki madad karna bhi ek ibadat hai. Aur agar madad karne mein daag lag jaye, toh daag acche hai” — is the message Surf Excel is conveying in the holy month of Ramazan.

The cute factor of Surf Excel campaigns with kids staining their clothes is something that we have always seen in its campaigns with the signature phrase ‘Daag Acche Hai’, but this time Surf Excel’s all new campaign has touched the chords of many hearts as innocent kids go out of their way to help an old samosa seller in need highlighting and bringing in #madadkiibadat.

The advertisement tagged #madadekibadat has been conceptualised by Lowe Lintas and produced by Absolute Productions. It is shot in Old Delhi. The campaign has gone viral on digital platforms owing to its feel good factor. The advertisement is directed by Vasan Mala and music is by Hanif. It was released only on digital platforms on June 10. Apart from India, the campaign is garnering eyeballs in Pakistan as well; the brand is planning to launch the campaign internationally.

“Surf Excel wished to create something with the divine feel of Ramadan, and the creative team of Lowe Lintas developed the story around it. We tried creating a story that people will connect to. We wanted to convey the true spirit of the holy month.” said Lowe Lintas CCO Arun Iyer.

The 2 minutes 20 seconds video starts with three adorable kids celebrating Ramazan evening by breaking their fast at Iftaar. In between the celebrations, where some people just pass by a broken cart of an old samosa seller, the three kids decide to go out of their way and help the old man. In their shiny new kurtas, they pick the samosa cart and run around to sell them; and manage to bring smile on everyone’s faces leaving the strong message that the festival is about helping others. Their mother is shown in the end with a proud smile. After all, if you stain your clothes while helping someone, then stains are good; Daag Acche Hai.

The vision came from pulling out a story that can touch viewer’s heart. The essence of the holy month of Ramazan is cleansing the souls and actions of people. The video reflects that perfectly – kids who could just carry on with their own evening, but instead decide to help an old man. That is a very strong message for people to realise that goodness and helping others is the true prayer. The makers of the video also explained that samosas and jalebis are very popular for Iftaar, which is another factor in developing a story like #madadekibadat.

Ad campaigns have seen a turn over with digitalization where 30 seconds adverts have stretched to 1-2 minutes short films. There are many recent well received campaigns which have appealing stories to tell and emphasise on a message rather than just promoting the product in conventional ways. Brands have turned to narrating stories around the inspiration of the product, which can leave a greater impact on consumer. The same formula has worked for #madadekibadat campaign. The human emotion of helping in the holy month is what consumers are connecting with. Despite the hassle of cleaning stains, a mother is happy because of the gesture her child made.

The agency seems very confident about the connection the story has with its viewers, and that the viewers will take it forward. It claims that the video had 21,000 shares and 142,586 views after going live.

Commenting on the kids’ factor of Surf Excel advertisements, Iyer said, “The brand is planning to stick to children as they are the ones with most stained clothes. Even in the present campaign, both factors have connected the audiences with the goodness of the holy month and innocence of kids”.

About making campaigns relevant to festivals, agency clarified it is not very focused on occasions but stories which will stay with people.

June 13, 2016
Zapmart announces tie-up with Mickey Mehta 360 Degree Wellness Temple

MUMBAI: Zapmart.com which is a year old start-up in e-commerce space providing local grocery online service in Mumbai has announced its association with Mickey Mehta 360 Degree Wellness Temple.

Zapmart would be giving out discounts ranging from 10% to 30% exclusively to all the Mickey Mehta 360 Degree Wellness Temple members while shopping / buying groceries from Zapmart.com.

Also, Zapmart would be giving out free trial membership vouchers of Mickey Mehta Wellness Temple to its exclusive buyers with no minimum purchase criteria.

Announcing the tie-up, Zapmart.com, Founder Chairman and Managing Director, Mr. Parvez Siddiqui said, “In order to scale up our sales in Mumbai we have tied-up with Global Leading Holistic Health Guru Dr. Mickey Mehta and his wellness temple. Since our target audience is housewives and married women which is very much similar for both the brands, it will help both the brands in boosting each other’s sales. With this tie up Mickey Mehta’s members will have the unique advantage of buying grocery at a discounted price compared to the competitor’s as well as to the market price. Also, many of our loyal consumers will get a chance to experience trial fitness sessions at any of Mickey Mehta’s wellness temple outlets in Mumbai and get a chance to utilize their valuable time by getting fit under the best fitness brand in India as well as buy groceries from Zapmart.com at discounted price and save their time. The association with Mickey Mehta’s wellness temple reiterates our commitment of leveraging the platform of e-commerce to bring innovative, value-added services to the customer’s doorstep.”

With their first ever tie up, Zapmart will reach out to consumers and provide easier access and convenience by simply logging on to Zapmart.com or downloading the Zapmart’s application on their mobile phones from Google Play or App Store. This association is one of the many initiatives to be taken by Zapmart to expand the base of its services to consumers in Mumbai.

June 10, 2016
Zapmart announces tie-up with Mickey Mehta 360 Degree Wellness Temple

MUMBAI: Zapmart.com which is a year old start-up in e-commerce space providing local grocery online service in Mumbai has announced its association with Mickey Mehta 360 Degree Wellness Temple.

Zapmart would be giving out discounts ranging from 10% to 30% exclusively to all the Mickey Mehta 360 Degree Wellness Temple members while shopping / buying groceries from Zapmart.com.

Also, Zapmart would be giving out free trial membership vouchers of Mickey Mehta Wellness Temple to its exclusive buyers with no minimum purchase criteria.

Announcing the tie-up, Zapmart.com, Founder Chairman and Managing Director, Mr. Parvez Siddiqui said, “In order to scale up our sales in Mumbai we have tied-up with Global Leading Holistic Health Guru Dr. Mickey Mehta and his wellness temple. Since our target audience is housewives and married women which is very much similar for both the brands, it will help both the brands in boosting each other’s sales. With this tie up Mickey Mehta’s members will have the unique advantage of buying grocery at a discounted price compared to the competitor’s as well as to the market price. Also, many of our loyal consumers will get a chance to experience trial fitness sessions at any of Mickey Mehta’s wellness temple outlets in Mumbai and get a chance to utilize their valuable time by getting fit under the best fitness brand in India as well as buy groceries from Zapmart.com at discounted price and save their time. The association with Mickey Mehta’s wellness temple reiterates our commitment of leveraging the platform of e-commerce to bring innovative, value-added services to the customer’s doorstep.”

With their first ever tie up, Zapmart will reach out to consumers and provide easier access and convenience by simply logging on to Zapmart.com or downloading the Zapmart’s application on their mobile phones from Google Play or App Store. This association is one of the many initiatives to be taken by Zapmart to expand the base of its services to consumers in Mumbai.

June 10, 2016