Category: Brands

Shahrukh Khan launches digital interface, D’Assist by D’Decor

MUMBAI: D’Decor announced the launch of D’Assist at the Digital Premier night in Grand Hyatt, Mumbai on 30th June 2016. The groundbreaking initiative was launched by brand ambassador Shahrukh Khan along with Managing Directors of D’Decor, Ajay Arora and Sanjay Arora. The event witnessed over 800 guests comprising of dealers, partners and associates celebrating the biggest endeavor of D’Decor in the digital space since its inception. The first of its kind digital interface, D’Assist will change the dynamics of the home décor industry in the country.

D’Decor as a leader and pioneer is the first to digitize the entire home decor shopping experience. D’Assist will help consumers search and filter fabrics as per individual taste and preference, assist in fabric calculation and cost as per the budget and give tips on new trends, looks, new product launches and promotional schemes. The platform will give an opportunity to be playful and imaginative. Additionally, D’Assist will make business smoother for the sales associates thereby enhancing the experience at the B2C level as well as B2B level. Through D’Assist, one can make online purchases and scan over 10000 design SKU’s. Further, one can filter, choose and shortlist their favorite designs. D’Assist will be available in D’Decor exclusive brand outlets and multi-brand outlets through iPads.

Speaking about the event, Ajay Arora, Managing Director, D’Decor Home Furnishings Pvt. Ltd. said, “At D’Decor we constantly work towards enhancing the home décor experience for our patrons through innovative solutions. With the launch of D’Assist we aim to make the shopping experience more enjoyable and imaginative. This season, shoppers will be able to choose inspiring collections and a plethora of fabrics easily available at their fingertips. We are thrilled to have our brand ambassador, Shahrukh Khan here to launch D’Assist.”

Speaking about the launch of D’Assist brand ambassador Shahrukh Khan said, “I am thrilled to see that D’Decor is constantly revolutionizing the home décor space with their innovative solutions. With the launch of the digital interface D’Assist, selecting home fabrics will now become a simple and enjoyable experience.”

D’Decor’ s brand signature is premium luxury lifestyle with European aesthetics and elegance that are the backbone of the brands expression. The key of the brand lies in its aesthetic designs.

July 1, 2016
Shahrukh Khan launches digital interface, D’Assist by D’Decor

MUMBAI: D’Decor announced the launch of D’Assist at the Digital Premier night in Grand Hyatt, Mumbai on 30th June 2016. The groundbreaking initiative was launched by brand ambassador Shahrukh Khan along with Managing Directors of D’Decor, Ajay Arora and Sanjay Arora. The event witnessed over 800 guests comprising of dealers, partners and associates celebrating the biggest endeavor of D’Decor in the digital space since its inception. The first of its kind digital interface, D’Assist will change the dynamics of the home décor industry in the country.

D’Decor as a leader and pioneer is the first to digitize the entire home decor shopping experience. D’Assist will help consumers search and filter fabrics as per individual taste and preference, assist in fabric calculation and cost as per the budget and give tips on new trends, looks, new product launches and promotional schemes. The platform will give an opportunity to be playful and imaginative. Additionally, D’Assist will make business smoother for the sales associates thereby enhancing the experience at the B2C level as well as B2B level. Through D’Assist, one can make online purchases and scan over 10000 design SKU’s. Further, one can filter, choose and shortlist their favorite designs. D’Assist will be available in D’Decor exclusive brand outlets and multi-brand outlets through iPads.

Speaking about the event, Ajay Arora, Managing Director, D’Decor Home Furnishings Pvt. Ltd. said, “At D’Decor we constantly work towards enhancing the home décor experience for our patrons through innovative solutions. With the launch of D’Assist we aim to make the shopping experience more enjoyable and imaginative. This season, shoppers will be able to choose inspiring collections and a plethora of fabrics easily available at their fingertips. We are thrilled to have our brand ambassador, Shahrukh Khan here to launch D’Assist.”

Speaking about the launch of D’Assist brand ambassador Shahrukh Khan said, “I am thrilled to see that D’Decor is constantly revolutionizing the home décor space with their innovative solutions. With the launch of the digital interface D’Assist, selecting home fabrics will now become a simple and enjoyable experience.”

D’Decor’ s brand signature is premium luxury lifestyle with European aesthetics and elegance that are the backbone of the brands expression. The key of the brand lies in its aesthetic designs.

July 1, 2016
Budweiser targets youth with new campaign this summer

MUMBAI: Budweiser’s new summer campaign – ‘Brewed The Hard Way’ (BTHW) attempts to reach out to young adults who live life on their own terms, pursue their passion with conviction and walk through the world with a confidence that only comes from knowing who you truly are. The campaign that began with the launch of Budweiser’s global videos aims to bring to life key brand values like freedom, ambition and authenticity.

Brewed since 1876, Budweiser aims to connect its brewing story with those of passionate people around the world who share the same appreciation for their craft. The campaign pays tribute to success stories of personalities like ace fashion designer, Masaba Gupta, Indian football star, Robin Singh and India’s leading EDM artist Sahej Bakshi a.k.a Dualist Inquiry.

Budweiser’s commitment to celebrate artists who are “BTHW” is further demonstrated through one of the world’s biggest electronic music festivals Tomorrowland Unite, scheduled to take place in Hyderabad on 23 July. With an interesting line up of Indian DJ’s and live streaming from Belgium, this event will bring in the best of both worlds. Budweiser is also awarding some consumers who are truly “BTHW” with a chance to witness this event live in Belgium where the world’s best DJ’s perform.

Saluting upcoming talent who are “BTHW” and giving them a platform to showcase their talent to a larger audience, Budweiser offers an invaluable opportunity via its office outreach program called ‘Budweiser Unknown’. This program would be executed across multiple offices in Delhi+ NCR, Mumbai, Bengaluru and Hyderabad. The “BTHW” campaign will further see extensive on-ground promotion in key outlets and heavy promotion on digital platforms.

Further, the brand had also recently brought, the world renowned property – Don’t Let Daddy Know (DLDK) to India for the very first time, enthralling over 5000 music lovers in Mumbai on May 27th.

July 1, 2016
Budweiser targets youth with new campaign this summer

MUMBAI: Budweiser’s new summer campaign – ‘Brewed The Hard Way’ (BTHW) attempts to reach out to young adults who live life on their own terms, pursue their passion with conviction and walk through the world with a confidence that only comes from knowing who you truly are. The campaign that began with the launch of Budweiser’s global videos aims to bring to life key brand values like freedom, ambition and authenticity.

Brewed since 1876, Budweiser aims to connect its brewing story with those of passionate people around the world who share the same appreciation for their craft. The campaign pays tribute to success stories of personalities like ace fashion designer, Masaba Gupta, Indian football star, Robin Singh and India’s leading EDM artist Sahej Bakshi a.k.a Dualist Inquiry.

Budweiser’s commitment to celebrate artists who are “BTHW” is further demonstrated through one of the world’s biggest electronic music festivals Tomorrowland Unite, scheduled to take place in Hyderabad on 23 July. With an interesting line up of Indian DJ’s and live streaming from Belgium, this event will bring in the best of both worlds. Budweiser is also awarding some consumers who are truly “BTHW” with a chance to witness this event live in Belgium where the world’s best DJ’s perform.

Saluting upcoming talent who are “BTHW” and giving them a platform to showcase their talent to a larger audience, Budweiser offers an invaluable opportunity via its office outreach program called ‘Budweiser Unknown’. This program would be executed across multiple offices in Delhi+ NCR, Mumbai, Bengaluru and Hyderabad. The “BTHW” campaign will further see extensive on-ground promotion in key outlets and heavy promotion on digital platforms.

Further, the brand had also recently brought, the world renowned property – Don’t Let Daddy Know (DLDK) to India for the very first time, enthralling over 5000 music lovers in Mumbai on May 27th.

July 1, 2016
IndusInd Bank launches new Ad Campaign on innovative ‘Fingerprint Banking’

MUMBAI: IndusInd Bank has ‘ launched an integrated advertising campaign to unveil its innovative service ‘Fingerprint Banking’. IndusInd Bank is the first bank in the country to launch this service where customers can do end-to-end banking transactions on its Mobile Banking app ‘IndusMobile’, by using just their fingerprint. The campaign features Farhan Akhtar, brand endorser for IndusInd Bank and multitalented actor Boman Irani.

‘Fingerprint Banking’ service has been launched after studying consumer behavior & insights on remembering complicated & lengthy passwords. It was found that customers tend to forget their passwords and resetting them again was a lot of trouble. With fingerprint banking, consumers can afford to forget passwords forever.

Apart from fingerprint, the mobile banking App also has functionality of ‘Swipe Pattern’ which can be set as a security identifier to conduct mobile banking transactions. This ensures that customers across all smart phone devices can do their banking transactions seamlessly without entering passwords.

Launching the campaign, Mr. Sumant Kathpalia, Head – Consumer Banking, IndusInd Bank said, “This advertising campaign from IndusInd Bank embodies a blend of strong consumer insight and interesting slice of life situations with subtle humor. The launch of this service has further strengthened the core brand philosophy of Responsive Innovation. We are glad that Bollywood’s two seasoned actors have associated with us and have enhanced the effectiveness of this ad campaign”.

Mr. Ankur Suman, Principal Consultant & Creative Head, RK Swamy BBDO commented “As always, IndusInd Bank has come up with yet another unique, differentiated service. So the communication needs to be potent enough to create the right degree of buzz amongst consumers. While we have demonstrated the convenience of Fingerprint Banking clearly, we have retained the zippy energy and humour that have given the brand’s communication a distinguished identity over the years.”

IndusInd Bank has adopted a well synergized multimedia media approach for this campaign. While TV will be the lead medium of the campaign, effective digital media will engage and connect with the digital savvy audience. Other mediums will also be used along with the key mediums in order to create a ‘surround sound’ of the communication. The estimated media spends of the ad campaign is approximately Rs. 15 crores.

In recent past, IndusInd Bank has launched a host of innovative services like Video Branch, My Account My Number, Choice Money ATMs, Check-on-cheque, Cash-on-Mobile, Direct Connect and Quick Redeem Service. All these unique services have been widely publicised and are being well appreciated & used by the Indian consumers.

Brand Awards – recent accolades:
Moved up 6 ranks, to 13th place from 19th place of last year, makes us the Top Riser in the ‘BrandZ Top 50 Most Valuable Indian Brands of 2015’ as adjudged by WPP and Millward Brown. Our brand value has increased by 46% to $1.5 billion since last year and we are also the sixth largest gainer in Brand Value. IndusInd Bank has been recently recognised & adjudged as one of the Best BFSI Brands 2016 by the Economic Times, one of the leading publications of the country.

July 1, 2016
IndusInd Bank launches new Ad Campaign on innovative ‘Fingerprint Banking’

MUMBAI: IndusInd Bank has ‘ launched an integrated advertising campaign to unveil its innovative service ‘Fingerprint Banking’. IndusInd Bank is the first bank in the country to launch this service where customers can do end-to-end banking transactions on its Mobile Banking app ‘IndusMobile’, by using just their fingerprint. The campaign features Farhan Akhtar, brand endorser for IndusInd Bank and multitalented actor Boman Irani.

‘Fingerprint Banking’ service has been launched after studying consumer behavior & insights on remembering complicated & lengthy passwords. It was found that customers tend to forget their passwords and resetting them again was a lot of trouble. With fingerprint banking, consumers can afford to forget passwords forever.

Apart from fingerprint, the mobile banking App also has functionality of ‘Swipe Pattern’ which can be set as a security identifier to conduct mobile banking transactions. This ensures that customers across all smart phone devices can do their banking transactions seamlessly without entering passwords.

Launching the campaign, Mr. Sumant Kathpalia, Head – Consumer Banking, IndusInd Bank said, “This advertising campaign from IndusInd Bank embodies a blend of strong consumer insight and interesting slice of life situations with subtle humor. The launch of this service has further strengthened the core brand philosophy of Responsive Innovation. We are glad that Bollywood’s two seasoned actors have associated with us and have enhanced the effectiveness of this ad campaign”.

Mr. Ankur Suman, Principal Consultant & Creative Head, RK Swamy BBDO commented “As always, IndusInd Bank has come up with yet another unique, differentiated service. So the communication needs to be potent enough to create the right degree of buzz amongst consumers. While we have demonstrated the convenience of Fingerprint Banking clearly, we have retained the zippy energy and humour that have given the brand’s communication a distinguished identity over the years.”

IndusInd Bank has adopted a well synergized multimedia media approach for this campaign. While TV will be the lead medium of the campaign, effective digital media will engage and connect with the digital savvy audience. Other mediums will also be used along with the key mediums in order to create a ‘surround sound’ of the communication. The estimated media spends of the ad campaign is approximately Rs. 15 crores.

In recent past, IndusInd Bank has launched a host of innovative services like Video Branch, My Account My Number, Choice Money ATMs, Check-on-cheque, Cash-on-Mobile, Direct Connect and Quick Redeem Service. All these unique services have been widely publicised and are being well appreciated & used by the Indian consumers.

Brand Awards – recent accolades:
Moved up 6 ranks, to 13th place from 19th place of last year, makes us the Top Riser in the ‘BrandZ Top 50 Most Valuable Indian Brands of 2015’ as adjudged by WPP and Millward Brown. Our brand value has increased by 46% to $1.5 billion since last year and we are also the sixth largest gainer in Brand Value. IndusInd Bank has been recently recognised & adjudged as one of the Best BFSI Brands 2016 by the Economic Times, one of the leading publications of the country.

July 1, 2016
Apollo Hospitals with GenY Medium bags the AHMA Award (Asia)

MUMBAI: GenY Medium (GenY), a digital marketing company has played a role in enabling Apollo Hospitals bag the prestigious AHMA Award (Asia) for the Chennai floods incident wherein the Hospitals’ emergency care played a critical role.

During the Chennai Floods, GenY Medium created a central digital system for disaster management, which could manage the flow of grievances, queries, request and feedback efficiently along with adding a human voice to brand Apollo which would regularly converse with its consumers and resolve their issues. The Real Time response from various channels including Facebook, Twitter and instant messaging platforms provided information to stranded patients with the help of multiple content snippets.

Automated sentiment analysis and attribution to reasons (using Artificial intelligence and Natural Language Processing) was used to escalate the queries to suitable hospital staff in a timely manner.

This digital system facilitated during crisis, where with the help of Social Listening, requests, queries and SOS received from disparate sources were responded to directly and efficiently, helped people with several queries resolved.

GenY Medium CEO Yashwant Kumar said: “We are thrilled that one of our most cherished customers, Apollo Hospitals has won the AHMA award for Digital marketing strategy. During this natural calamity when entire Chennai was flooded, Apollo team stayed operational and continued to serve the local community. We are glad that using our social listening platform we were able to connect in real-time with people who needed help and direct them to medical care available nearby.”

Apollo Hospitals VP Health Communications, and International Patient Services & Quality Initiatives Dr. Srinidhi Chidambaramsaid, “ Touching lives as a reward is enough for us, however this prestigious recognition from the AHMA has spurred us on to much more to serve our people in the online space –whether through emergency care, health awareness or prompt response at times of urgent medical need.”

June 30, 2016
Apollo Hospitals with GenY Medium bags the AHMA Award (Asia)

MUMBAI: GenY Medium (GenY), a digital marketing company has played a role in enabling Apollo Hospitals bag the prestigious AHMA Award (Asia) for the Chennai floods incident wherein the Hospitals’ emergency care played a critical role.

During the Chennai Floods, GenY Medium created a central digital system for disaster management, which could manage the flow of grievances, queries, request and feedback efficiently along with adding a human voice to brand Apollo which would regularly converse with its consumers and resolve their issues. The Real Time response from various channels including Facebook, Twitter and instant messaging platforms provided information to stranded patients with the help of multiple content snippets.

Automated sentiment analysis and attribution to reasons (using Artificial intelligence and Natural Language Processing) was used to escalate the queries to suitable hospital staff in a timely manner.

This digital system facilitated during crisis, where with the help of Social Listening, requests, queries and SOS received from disparate sources were responded to directly and efficiently, helped people with several queries resolved.

GenY Medium CEO Yashwant Kumar said: “We are thrilled that one of our most cherished customers, Apollo Hospitals has won the AHMA award for Digital marketing strategy. During this natural calamity when entire Chennai was flooded, Apollo team stayed operational and continued to serve the local community. We are glad that using our social listening platform we were able to connect in real-time with people who needed help and direct them to medical care available nearby.”

Apollo Hospitals VP Health Communications, and International Patient Services & Quality Initiatives Dr. Srinidhi Chidambaramsaid, “ Touching lives as a reward is enough for us, however this prestigious recognition from the AHMA has spurred us on to much more to serve our people in the online space –whether through emergency care, health awareness or prompt response at times of urgent medical need.”

June 30, 2016
Kyoorius announces the fourth edition of ‘Kyoorius Design Awards 2016’

MUMBAI: The fourth Edition of the Kyoorius Design Awards, held in association with D&AD, opened for entries from Monday 27 June 2016. Kyoorius called for entries from across India for a total of 10 categories and 56 sub-categories.

The fourth edition of the Kyoorius Design Awards, brings to fore the brightest talents and best works in the field of design. Across multiple categories, the Awards cover the world of design from branding, editorial, product, and spacial design to writing for design. Not only do they celebrate design, but every year the Awards dig out undiscovered gems, new studios and designers – talent just waiting to be recognised.

The awards can be entered by any company or individual, entry is not restricted to design studios or advertising agencies. Kyoorius will promote the awards across corporate, Design Houses, Event companies, Brand Consultants etc. Kyoorius, for the first time ever, introduced the concept of Open Jury – the jury sessions are open to the industry people to watch, learn, check and benefit from the discussions and display of entries. The Jury session will be held from 2nd September to 4 September to May in Mumbai at Ecole Intuit Lab.

In coordination with D&AD, the jury will be a mix of International (West and East) and local jurors. Like every year, the awards will uphold the zero- tolerance policy for scam ads. Gabor Schreier, Executive Creative Director, Saffron Brand Consultants will head the jury.

Kyoorius founder & CEO Rajesh Kejriwal commented, “Awards are primarily to inspire and motivate the industry achievers. At Kyoorius Design Awards, the name does not matter – Merit does. We know that Designers are a terribly undervalued kind; and we are out to prove them all wrong. Because we love you more. I am also happy with the response that we have always got for having a transparent open jury process and we shall continue to do so. I personally feel that many studios/agencies have done brilliant work in the last year and hence I am expecting a lot more participation of more agencies.”

The Kyoorius Design Awards show will be held on October 1 2016 at Designyatra held this year at Fairmont Hotel, Jaipur. The awards show will be attended by well over 1250 professionals.

The Kyoorius Creative Awards are presented by ZEE TV.

June 29, 2016
Kyoorius announces the fourth edition of ‘Kyoorius Design Awards 2016’

MUMBAI: The fourth Edition of the Kyoorius Design Awards, held in association with D&AD, opened for entries from Monday 27 June 2016. Kyoorius called for entries from across India for a total of 10 categories and 56 sub-categories.

The fourth edition of the Kyoorius Design Awards, brings to fore the brightest talents and best works in the field of design. Across multiple categories, the Awards cover the world of design from branding, editorial, product, and spacial design to writing for design. Not only do they celebrate design, but every year the Awards dig out undiscovered gems, new studios and designers – talent just waiting to be recognised.

The awards can be entered by any company or individual, entry is not restricted to design studios or advertising agencies. Kyoorius will promote the awards across corporate, Design Houses, Event companies, Brand Consultants etc. Kyoorius, for the first time ever, introduced the concept of Open Jury – the jury sessions are open to the industry people to watch, learn, check and benefit from the discussions and display of entries. The Jury session will be held from 2nd September to 4 September to May in Mumbai at Ecole Intuit Lab.

In coordination with D&AD, the jury will be a mix of International (West and East) and local jurors. Like every year, the awards will uphold the zero- tolerance policy for scam ads. Gabor Schreier, Executive Creative Director, Saffron Brand Consultants will head the jury.

Kyoorius founder & CEO Rajesh Kejriwal commented, “Awards are primarily to inspire and motivate the industry achievers. At Kyoorius Design Awards, the name does not matter – Merit does. We know that Designers are a terribly undervalued kind; and we are out to prove them all wrong. Because we love you more. I am also happy with the response that we have always got for having a transparent open jury process and we shall continue to do so. I personally feel that many studios/agencies have done brilliant work in the last year and hence I am expecting a lot more participation of more agencies.”

The Kyoorius Design Awards show will be held on October 1 2016 at Designyatra held this year at Fairmont Hotel, Jaipur. The awards show will be attended by well over 1250 professionals.

The Kyoorius Creative Awards are presented by ZEE TV.

June 29, 2016