ITV

Category: Brands

  • VOX lays it down with durable Primerra SPC floors for busy spaces

    VOX lays it down with durable Primerra SPC floors for busy spaces

    MUMBAI: VOX India is rolling out the red carpet only this one’s tougher than it looks. The interior solutions brand has launched a new variant of its Primerra SPC Flooring, designed especially for high-traffic commercial spaces, where style must stand its ground against endless footfall. The upgraded collection pairs advanced SPC layers with IXPE backing, creating floors that shrug off scratches, stains, and spills while offering comfort underfoot and sound insulation. Thanks to I4F Drop-Lock technology, installation is a quick snap literally with panels locking into place without gaps, whether short or long.

    Inspired by the timeless charm of wood, the range brings oak-textured finishes and bold brick patterns, perfect for interiors that want both warmth and contemporary flair. From offices and retail outlets to hospitality projects, the designs promise adaptability, while also doubling up as fresh ideas for bedrooms and homes looking for modern flooring with character.

    VOX India isn’t just making a style statement; it’s also guaranteeing peace of mind. Each installation is backed by a 10-year commercial warranty, making it as reliable as it is refined.

    “This new Primerra SPC flooring variant has been developed to withstand heavy commercial usage without compromising on style,” said VOX India founder Varun Poddar. “It reflects our focus on blending innovation, functionality, and design for modern interiors.”

    With this launch, VOX India strengthens its Primerra portfolio, expanding a lineup that already resonates with architects and designers. By fusing global design sensibilities with Indian commercial needs, the brand is ensuring that durability and design no longer walk separate paths, they’re laid side by side, plank by plank.

     

  • Mona Singh voices Coto’s new brand film on emotional wellness

    Mona Singh voices Coto’s new brand film on emotional wellness

    MUMBAI: Coto, India’s leading emotional wellness platform, has released a stirring brand film narrated by actor Mona Singh, urging people to speak up and seek support without fear.

    Drawing from millions of minutes of real conversations on its platform, the film transforms lived struggles into powerful stories. A long-distance partner, a burnt-out parent, a young professional crumbling under expectations, each vignette reflects lives we recognise, but too often ignore.

    Produced with Trigger Happy Entertainment Network, the campaign doesn’t just spotlight problems; it offers pathways forward. “This film gives voice to the invisible battles so many fight while wearing a smile,” said coto, co-founder, Shefali Anurag. “Our mission is clear: to replace silence with presence, stigma with compassion, and isolation with connection.”

    For Mona Singh, lending her voice was more than a gig. It was personal. “Just as I rely on a nutritionist and fitness trainer for my physical health, coto
    supports my emotional wellness, bringing clarity and calm when it matters most,” she said. “The difference between barely surviving and truly thriving often comes down to having the right support at the right moment. That’s why I count on coto’s experts, not as a sign of weakness, but as essential
    tools for peak performance in every aspect of life.”

    With India’s $7 billion wellness market booming, coto is positioning itself not just as a platform but as a cultural force, normalising conversations around mental health, love, and relationships. The brand film is now live across coto’s digital channels, sparking dialogues that aim to travel well beyond the screen into living rooms, workplaces, and communities.

  • Mirchi powers up world’s first live solar radio show with Adani Group

    Mirchi powers up world’s first live solar radio show with Adani Group

    MUMBAI: Talk about a bright idea! Mirchi has flipped the switch on the world’s first live solar-powered radio studio, proving that sunshine can power more than just rooftops, it can fuel an entire cultural moment.

    In partnership with the Adani Group’s campaign Hum Karke Dikhate Hain, Mirchi staged live solar-fuelled broadcasts in Mumbai and Ahmedabad. RJ Jeeturaaj, RJ Krutarth and RJ Urvi kept the energy high at two buzzing venues: the BMC Office Selfie Point near CST and Gurudwara Crossroads in Thaltej. The twist? Every watt came straight from the sun.

    The shows blended music, interviews and tales of clean energy transforming lives, from farmers and schools to hospitals. And this wasn’t a one-off spectacle. Mirchi rolled the movement out across 30 cities, with its RJs sharing real-world stories of how solar power is lighting up India.

    At the campaign’s heart sits Suraj Bhaiya Hain Na, a film showcasing Adani’s renewable vision and underscoring that solar energy is not just possible but scalable, practical and even cultural.

  • Medusa Beverages raises a toast as sponsor of Filmfare Punjabi 2025

    Medusa Beverages raises a toast as sponsor of Filmfare Punjabi 2025

    MUMBAI: Punjabi cinema’s biggest night had an extra fizz this year, with Medusa Beverages stepping in as title sponsor of the Filmfare Awards Punjabi 2025.

    The awards, held on August 23 at the I.S. Bindra PCA Stadium in Mohali, brought together top names from the Punjabi film and music industry, including Jacqueline Fernandez, Honey Singh, Satinder Sartaj and Neeru Bajwa. The event celebrated achievements across film, music and performance, with Medusa’s beers on offer at refreshment stations as guests mingled between performances.

    “The Filmfare Awards Punjabi 2025 was a perfect stage for us because it’s more than just an award show, it’s a cultural phenomenon that captures the pride, passion, and creativity of Punjabi cinema. Partnering with Filmfareallowed us to not only celebrate incredible talent but also to connect with an audience that shares our energy and spirit,” said Medusa Beverages, executive director,  Amardeep Singh.

    The partnership continues Medusa’s push into lifestyle and entertainment spaces. The brand has previously appeared at Delhi Times Fashion Week, Sundowner music festivals, concerts by Sonu Nigam and Sunidhi Chauhan, and even art collaborations.

     

  • Tata’s Trent serves Burnt Toast fresh as fashion for India’s bold youth

    Tata’s Trent serves Burnt Toast fresh as fashion for India’s bold youth

    MUMBAI: Fashion just got toasted and in the best way possible. Tata Group’s Trent Ltd. has launched Burnt Toast, a youth-first fashion label that’s less about fitting in and more about standing out. With its edgy name and vibrant catalogue of apparel, footwear, and accessories, the brand is baking in affordability, creativity, and a dash of rebellion for India’s digital-first generation.

    After making its debut with stores in Bangalore, Thane, and Surat, Burnt Toast is now setting its sights on expanding across more Indian cities. Designed for creators, trendsetters, and the scroll-happy youth, the brand is positioning itself as a community as much as a fashion line, a place where self-expression isn’t optional, it’s the whole point.

    The collection serves up a buffet of playful silhouettes, bold prints, and statement pieces that could just as easily double as wearable art. Whether it’s vibrant tees that pop on Instagram grids or footwear that walks the fine line between comfort and cool, the aesthetic is deliberately unafraid.

    “Burnt Toast is more than just a fashion brand; it is a dynamic lifestyle and a vibrant community crafted to empower India’s expressive youth,” said Trent Ltd managing director P. Venkatesalu. He added that the goal is to make global fashion accessible while fuelling individuality and shared identity.

    With Gen Z and millennials driving India’s fashion market, estimated at over 100 billion dollars, Trent’s youth-focused pivot is as strategic as it is stylish. Burnt Toast joins Trent’s existing retail portfolio which includes Westside and Zudio but carves a niche aimed at energy, confidence, and individuality.

    For a generation allergic to cookie-cutter clothing, Burnt Toast is serving something hotter, crunchier, and unapologetically fresh.

  • The Golden Elixir of Smoke: Hillfort Whisky strikes gold with smoky new campaign

    The Golden Elixir of Smoke: Hillfort Whisky strikes gold with smoky new campaign

    MUMBAI: Raise a glass! Hillfort Whisky has found liquid gold in its latest campaign.

    When the premium spirit joined forces with creative agency Black Cab, the mission was simple yet ambitious: take Hillfort from being just another label on the shelf to a whisky with a story worth savouring.

    Enter “The Golden Elixir of Smoke”, a campaign that promised more than just a drama. It offered discovery, drama, and a dash of heritage. Drawing on imagery of gold, relics, rulers and celebration, the visuals painted Hillfort as a hidden treasure waiting to be unearthed.

    The campaign leaned heavily on visual storytelling, weaving together motifs of gold, relics, rulers and celebration. Seven themes, including “The Discovery,” “The Treasure,” “The Smoky Affair” and “The Celebration”, were used to frame Hillfort’s character as rare, layered and connoisseur-worthy.  

    The results? According to the brand, the campaign reached 1.3 million people, drove over 38,000 engagements and nearly 9,000 link clicks, while also boosting its follower base by 1,600.

    For whisky enthusiasts, it was a smoky revelation. For casual scrollers, it was proof that storytelling still packs a punch in digital marketing. And for Hillfort, it was a golden moment in building a brand legacy that looks set to pour out many more chapters.

    As Black Cab cheekily put it, this isn’t just whisky. Its history, heritage, and a happy ending served neat.
     

  • Bappa Ki Tayyari: ITC Aashirvaad sweetens Ganesh Chaturthi with QR aarti-booklets

    Bappa Ki Tayyari: ITC Aashirvaad sweetens Ganesh Chaturthi with QR aarti-booklets

    MUMBAI : Modaks meet mobiles. This Ganesh Chaturthi, prayers and sweets are just a scan away.

    ITC’s Aashirvaad Soul Creations has launched its #BappaKiTayyari campaign, bringing together soulful devotion and thoughtful convenience for devotees preparing to welcome Lord Ganesha.

    The initiative promises to eliminate last-minute festive stress by combining curated festive delights with digital aarti booklets. “No last-minute rush this Ganesh Chaturthi… sweets, aartis and blessings, all in one place, ready for Bappa’s welcome,” promises the brand.

    Families often scramble to find complete prayer verses across WhatsApp forwards or scattered YouTube videos. This year, every Aashirvaad Soul Creations delivery will include a special card with a QR code. A quick scan delivers a ready-to-use PDF Aarti Booklet in Hindi and English directly on WhatsApp, free of cost.

    Additionally, the brand has curated a mouth-watering festive menu: Kesar and Coconut Modak Barfi, Puran Poli with Katachi Aamti, Motichoor Laddu and Kaju Katli.

  • Thermocool unwraps sleek new logo and packaging in brand refresh

    Thermocool unwraps sleek new logo and packaging in brand refresh

    New Delhi: The home appliances giant has unveiled a fresh logo, modernised visual identity and sleek new packaging as part of a complete rebrand aimed at connecting with young, design-conscious Indian consumers.

    The refreshed look is set to deliver consistency both online and in-store, with packaging crafted to appeal to a generation that prizes not only performance but also aesthetics and lifestyle representation.

    “This rebranding marks a significant milestone in our brand’s legacy… it brings our brand home with the aspirations of a new generation of consumers,” said Thermocool, director of operations, Tushar Gupta.

    Echoing the sentiment, director of sales & marketing, Tanuj Gupta added, “Today, consumers don’t just want more from the brands that they invite into their lives; they want not just functionality, but purpose and design that speaks to their lifestyle. It’s more than the next logo update or packaging redesign; it’s about reframing how Thermocool interacts with its consumers. From shelf presentation to product experience, we are dedicated to delivering clever design, exceptional performance, and a brand that embodies the principle of contemporary living.”

    The brand refresh will roll out across multiple channels, underscoring Thermocool’s bid to stand out in a crowded marketplace while reinforcing its promise of clever design, strong performance and contemporary living.

     

  • Eastern’s new campaign stirs Kerala’s age-old love affair with sambar

    Eastern’s new campaign stirs Kerala’s age-old love affair with sambar

    MUMBAI: Now here’s some food for thought: Eastern, Kerala’s leading spice and masala brand, is stirring the pot with its new campaign “Sambar Poru” (Battle of Sambar). The playful film celebrates the state’s age-old love affair with sambar, a dish that comes in as many variations as Kerala has districts.

    The brand’s consumer research revealed two camps of loyalists: those who swear by the classic balanced version, and those who prefer the punchier kayampodi (asafoetida-heavy) profile. Rather than choosing sides, the brand is embracing both, spotlighting its Sambar Powder and Thani Nadan Sambar Powder.

    The TVC brings this to life through a light-hearted culinary face-off between a mother and daughter, each defending her sambar style. As relatives gather and the son-in-law plays the enthusiastic referee, both sambars win equal love.

    “Kerala’s love for sambar is as nuanced and diverse as the state itself- shaped by tradition and generations of homegrown recipes,” said Girish Nair, CEO of eastern business unit. “This campaign is a tribute to the regional pride and varied choices we see in kitchens across the state.”

    Elango M, vice president of FCB India added, “From the length and breadth of Kerala, there are different types of Sambar! It’s a very versatile dish, so in our campaign, the task was to show that Eastern caters to different preferences. So, we created the ‘Battle of Sambar’ as the creative device [sic].”

    Running from 21 August to 15 September across TV, radio, cinema, digital and on-ground activations, the campaign promises to keep Kerala talking and tasting.

  • Shraddha Kapoor fronts Eureka Forbes’ ‘Chakachak Clean’ campaign

    Shraddha Kapoor fronts Eureka Forbes’ ‘Chakachak Clean’ campaign

    MUMBAI: Eureka Forbes, one of India’s most  trusted names in home health and hygiene, has roped in the Stree 2 actor to front its latest ‘Chakachak Clean’ campaign. The spotlight is on the Forbes Smartclean Robotic Vacuum Cleaner: a sleek device promising 99.9% dirt removal, hard-to-reach corner coverage, pet hair pick-up, and even wet mopping, all at the tap of a phone.

    In the campaign film, Kapoor personifies the brand’s vision of modern, effortless living: vibrant, fuss-free, and, of course, chakachak. Much like the robotic cleaner, she glides with ease, showing how keeping a home spotless no longer needs to feel like a chore.

    “Cleanliness in Indian homes has often been seen as a chore, but with Shraddha Kapoor and Forbes Smartclean, we are reframing it as effortless, essential, and empowering,” said Eureka Forbes, chief growth officer, Anurag Kumar. “The Forbes Smartclean robotic vacuum cleaner is a powerful device that delivers the highest level of clean- Chakachak Clean, in every home.”

    Echoing the sentiment, Kapoor added, “With innovations like the Forbes Smartclean Robotics range, which blends intelligent technology with effortless convenience, Eureka Forbes is redefining the future of home hygiene.”