ITV

Category: Brands

  • Panasonic introduces special ‘Assured 2 Win’ offer for its consumers this Diwali

    Panasonic introduces special ‘Assured 2 Win’ offer for its consumers this Diwali

    New Delhi; To celebrate the auspicious occasion of Diwali, Panasonic India Pvt. Ltd today introduced its special ‘Assured 2 Win’ festive offer to tempt its customers this festive season. This offer assures the customers to win assured gifts on all Home appliances and Panasonic LED TV’s. As a part of its marketing strategy, Panasonic will be investing Rs. 85 crore towards festive ATL and BTL activities across India. Staring from September’16 to November’16 the company has introduced exciting promotional offers for its customers across all product categories including Televisions, Refrigerators, Washing Machines, Purifiers, Air-Conditioners and Microwaves.

    The promotional offers will be valid from today, 20th September to 16th November, 2016 across all authorized Panasonic outlets and stores. Apart from special offers, extended warranty and attractive finance deals will be provided on selected products. In addition, the company will also offer interest-free credit and attractive EMI schemes for its customers.

    Speaking about this year’s festive offers, Mr. Manish Sharma, President and CEO, Panasonic India said, “As our customers prepare themselves for the festive season, the consumer sentiments amidst the festivities is already at a high point, and it is an exciting time for us to be part of their celebrations. With this year’s Diwali offers we want to ensure that our esteemed customers get maximum advantage through our exciting promotional and attractive assured gifts offer. Panasonic’s Assured 2 win offer, is a small endeavor on our part to add sparkle to this festive season.”

    Highlighting on the Diwali offers, Mr. Ajay Seth, Head- Sales & Services, Panasonic India, said, “At Panasonic, we aim to provide products and services that offer more value to our customers. Adding greater joy on Diwali, this year Panasonic brings in assured gifts offer, extended warranties, attractive financial offers which will be available on all product categories. To make it more exciting for our customers the ‘Assured 2 Win- Gift offer’, on all Home appliances & Panasonic LED TV’s, include Holiday Voucher of 3Days/2nights, Swarovski Jewellery worth Rs.4500/- etc. With this year’s festive offers, we wanted to ensure that our customer’s joy lasts long.”

  • Panasonic introduces special ‘Assured 2 Win’ offer for its consumers this Diwali

    Panasonic introduces special ‘Assured 2 Win’ offer for its consumers this Diwali

    New Delhi; To celebrate the auspicious occasion of Diwali, Panasonic India Pvt. Ltd today introduced its special ‘Assured 2 Win’ festive offer to tempt its customers this festive season. This offer assures the customers to win assured gifts on all Home appliances and Panasonic LED TV’s. As a part of its marketing strategy, Panasonic will be investing Rs. 85 crore towards festive ATL and BTL activities across India. Staring from September’16 to November’16 the company has introduced exciting promotional offers for its customers across all product categories including Televisions, Refrigerators, Washing Machines, Purifiers, Air-Conditioners and Microwaves.

    The promotional offers will be valid from today, 20th September to 16th November, 2016 across all authorized Panasonic outlets and stores. Apart from special offers, extended warranty and attractive finance deals will be provided on selected products. In addition, the company will also offer interest-free credit and attractive EMI schemes for its customers.

    Speaking about this year’s festive offers, Mr. Manish Sharma, President and CEO, Panasonic India said, “As our customers prepare themselves for the festive season, the consumer sentiments amidst the festivities is already at a high point, and it is an exciting time for us to be part of their celebrations. With this year’s Diwali offers we want to ensure that our esteemed customers get maximum advantage through our exciting promotional and attractive assured gifts offer. Panasonic’s Assured 2 win offer, is a small endeavor on our part to add sparkle to this festive season.”

    Highlighting on the Diwali offers, Mr. Ajay Seth, Head- Sales & Services, Panasonic India, said, “At Panasonic, we aim to provide products and services that offer more value to our customers. Adding greater joy on Diwali, this year Panasonic brings in assured gifts offer, extended warranties, attractive financial offers which will be available on all product categories. To make it more exciting for our customers the ‘Assured 2 Win- Gift offer’, on all Home appliances & Panasonic LED TV’s, include Holiday Voucher of 3Days/2nights, Swarovski Jewellery worth Rs.4500/- etc. With this year’s festive offers, we wanted to ensure that our customer’s joy lasts long.”

  • BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

    BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

    BENGALURU: Personal care, confectionary, food and beverage, oral-care, automobile brands were among the top ten advertisers during BARC week 36 in terms of ad insertions. Though Patanjali Ayurved Limited brand Patanjali led in terms of the maximum number of ad insertions, six of Hindustan Unilever Limited (HUL) brands were also a part of the top ten brands list – and the combined ad insertions of 79,767 by the six HUL brands was a little more than triple of Patanjali’s insertions

    Patanjali led the top ten brands across genres all India (U+R): 4+ individuals in terms of ad insertions with 26,579 insertions in BARC week 36. Far behind at second place was HUL’s Fair & Lovely (personal care) brand with 15,640 insertions, followed by another HUL brand Lakme (personal care) at number three with 14,765 insertions.

    Mondelez International’s confectionary brand Cadbury was at fourth place with 13,532 insertions, while Colgate-Palmolive Company oral care brand Colgate was at fifth with 13,189 insertions. Three of HUL’s brands – Surf (home care), Dove (personal care) and Pond’s (personal care) were at sixth, seventh and eighth places with 12,982, 12,711 and 12,479 insertions each respectively. Automobile brand Honda followed at ninth place with 11,199 closely followed at tenth place by HUL’s beverage or food and drink brand Brooke Bond with 11,190 ad insertions.

  • BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

    BARC week 36: Patanjali tops individually, HUL brands top in overall in ad insertions

    BENGALURU: Personal care, confectionary, food and beverage, oral-care, automobile brands were among the top ten advertisers during BARC week 36 in terms of ad insertions. Though Patanjali Ayurved Limited brand Patanjali led in terms of the maximum number of ad insertions, six of Hindustan Unilever Limited (HUL) brands were also a part of the top ten brands list – and the combined ad insertions of 79,767 by the six HUL brands was a little more than triple of Patanjali’s insertions

    Patanjali led the top ten brands across genres all India (U+R): 4+ individuals in terms of ad insertions with 26,579 insertions in BARC week 36. Far behind at second place was HUL’s Fair & Lovely (personal care) brand with 15,640 insertions, followed by another HUL brand Lakme (personal care) at number three with 14,765 insertions.

    Mondelez International’s confectionary brand Cadbury was at fourth place with 13,532 insertions, while Colgate-Palmolive Company oral care brand Colgate was at fifth with 13,189 insertions. Three of HUL’s brands – Surf (home care), Dove (personal care) and Pond’s (personal care) were at sixth, seventh and eighth places with 12,982, 12,711 and 12,479 insertions each respectively. Automobile brand Honda followed at ninth place with 11,199 closely followed at tenth place by HUL’s beverage or food and drink brand Brooke Bond with 11,190 ad insertions.

  • ‘Unbox Zindagi’ Snapdeal’s new identity

    ‘Unbox Zindagi’ Snapdeal’s new identity

    MUMBAI: Snapdeal India has announced the launch of its new brand identity, which aims to capture the pulse of a confident, aspirational India.

    The new identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life. The heart of the positioning is about recognizing the real needs of the users and understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life, expressed in the new brand identity as “Unbox Zindagi.”

    Starting today, Snapdeal users will be able to experience the new identity across multiple touch points ranging from brand communication to browsing, from discovery to decision and culminating in the key moment when the new boxes will be delivered to the users.Highlighting the philosophy behind the brand re-positioning, Snapdeal CEO and co-founder Kunal Bahl said “India is transforming rapidly. Their aspirations and desires are based not on where they come from but where they can reach. We seek to engage with the next 100 million online shoppers from all parts of an increasingly connected India.”

    Snapdeal co-founder Rohit Bansal said, “The impact of e-commerce allows consumers to overcome third world constraints and aspire for better lives. At Snapdeal, the delivery of functional benefits like speed, convenience and value is everyday work, but our larger journey is about being the bridge between access and aspiration”.

    Prasoon Joshi and his team at McCann have conceived and executed the “Unbox Zindagi” campaign. Elaborating on the concept of the campaign, McCann Worldgroup CEO India and chairman Asia Pacific Prasoon Joshi said “When a ‘boxed’ existence is opened up, it unleashes great human potential.”

    The campaign has brought to life by series of films directed by Amit Sharma and his team at Chrome. The lyrics of “Unbox Zindagi” have been written by Prasoon Joshi and set to uplifting soundtrack by the legendary musical genius of Shankar, Ehsaan & Loy. Raj Kamble, Founder and CCO of Famous Innovations has created the striking visual imagery for the logo launch film and print campaigns.

    The brand design, built around the distinct red box and the possibilities that each unboxing brings, has been led personally by Design Studio CEO Paul Stafford.

    The new brand identity has been rolled out on the app, website, m-site and through all brand communication. A campaign, with the new brand identity, will appear in the form of TVCs, print, outdoor and all digital media including YouTube, Facebook, Twitter and Instagram.

  • ‘Unbox Zindagi’ Snapdeal’s new identity

    ‘Unbox Zindagi’ Snapdeal’s new identity

    MUMBAI: Snapdeal India has announced the launch of its new brand identity, which aims to capture the pulse of a confident, aspirational India.

    The new identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life. The heart of the positioning is about recognizing the real needs of the users and understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life, expressed in the new brand identity as “Unbox Zindagi.”

    Starting today, Snapdeal users will be able to experience the new identity across multiple touch points ranging from brand communication to browsing, from discovery to decision and culminating in the key moment when the new boxes will be delivered to the users.Highlighting the philosophy behind the brand re-positioning, Snapdeal CEO and co-founder Kunal Bahl said “India is transforming rapidly. Their aspirations and desires are based not on where they come from but where they can reach. We seek to engage with the next 100 million online shoppers from all parts of an increasingly connected India.”

    Snapdeal co-founder Rohit Bansal said, “The impact of e-commerce allows consumers to overcome third world constraints and aspire for better lives. At Snapdeal, the delivery of functional benefits like speed, convenience and value is everyday work, but our larger journey is about being the bridge between access and aspiration”.

    Prasoon Joshi and his team at McCann have conceived and executed the “Unbox Zindagi” campaign. Elaborating on the concept of the campaign, McCann Worldgroup CEO India and chairman Asia Pacific Prasoon Joshi said “When a ‘boxed’ existence is opened up, it unleashes great human potential.”

    The campaign has brought to life by series of films directed by Amit Sharma and his team at Chrome. The lyrics of “Unbox Zindagi” have been written by Prasoon Joshi and set to uplifting soundtrack by the legendary musical genius of Shankar, Ehsaan & Loy. Raj Kamble, Founder and CCO of Famous Innovations has created the striking visual imagery for the logo launch film and print campaigns.

    The brand design, built around the distinct red box and the possibilities that each unboxing brings, has been led personally by Design Studio CEO Paul Stafford.

    The new brand identity has been rolled out on the app, website, m-site and through all brand communication. A campaign, with the new brand identity, will appear in the form of TVCs, print, outdoor and all digital media including YouTube, Facebook, Twitter and Instagram.

  • Brands realize value of digital: Liqvd Asia’s new creative head

    Brands realize value of digital: Liqvd Asia’s new creative head

    MUMBAI: Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as the national creative director. Shah’s last stint was with FCB Ulka, where he spent close to 14 years.

    Commenting on the appointment, Liqvd Asia MD Arnab Mitra said, “Shah has an exceptional understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges”.

    Expressing his delight, Shah said, “I am ecstatic to be a part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work.”

    He further added, “The move from traditional to digital has been a natural one for me and now brands too are prioritizing their ad spends and realize the value digital communications adds to their marketing plans.”

    During his career, he has worked for brands such as ITC foods (all brands under Sunfeast) and their confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levi’s, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others.

    Shah has won several awards including: Best Language (other than English) Film for Minto Fresh(RAPA), Concerned Communicator Award by Rajasthan Patrika 2004- Ad for Literacy published in top 50 journal, CNBC TV 18 Autocar awards for the Best Car Commercial for Tata IndicaV2 Xeta (2007), Mint Wall Street Journal – Campaign of the month for Tata Indicom Unlimited Talktime film in 2007, Amul Probiotic Launch Campaign- Winning the International Dairy Federation best campaign at the World Dairy Summit (London). Some of the other campaigns under his name are Tata Indicom launch, Dark Fantasy and several Santoor TV commercials.

  • Brands realize value of digital: Liqvd Asia’s new creative head

    Brands realize value of digital: Liqvd Asia’s new creative head

    MUMBAI: Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as the national creative director. Shah’s last stint was with FCB Ulka, where he spent close to 14 years.

    Commenting on the appointment, Liqvd Asia MD Arnab Mitra said, “Shah has an exceptional understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges”.

    Expressing his delight, Shah said, “I am ecstatic to be a part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work.”

    He further added, “The move from traditional to digital has been a natural one for me and now brands too are prioritizing their ad spends and realize the value digital communications adds to their marketing plans.”

    During his career, he has worked for brands such as ITC foods (all brands under Sunfeast) and their confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levi’s, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others.

    Shah has won several awards including: Best Language (other than English) Film for Minto Fresh(RAPA), Concerned Communicator Award by Rajasthan Patrika 2004- Ad for Literacy published in top 50 journal, CNBC TV 18 Autocar awards for the Best Car Commercial for Tata IndicaV2 Xeta (2007), Mint Wall Street Journal – Campaign of the month for Tata Indicom Unlimited Talktime film in 2007, Amul Probiotic Launch Campaign- Winning the International Dairy Federation best campaign at the World Dairy Summit (London). Some of the other campaigns under his name are Tata Indicom launch, Dark Fantasy and several Santoor TV commercials.

  • ‘Stop looking at me,’ says HP Spectre’s OOH campaign

    ‘Stop looking at me,’ says HP Spectre’s OOH campaign

    MUMBAI: Fresh ways herald new products. To inform and educate the customers about HP’s new laptop range Spectre that boasts of being the thinnest laptop, the brand has executed an OOH Campaign in three key cities — Delhi-NCR, Mumbai and Bangalore. Milestone Brandcom is its OOH partner in the initiative. In line with the product proposition, out of home space has also been reinvented by taking large and impactful media in the three metros.

    Milestone Brandcom senior VP Ravi Ambrose commented saying, “The core idea behind the campaign was not just to be visible or convey the message to the core TG (target group) but also to be visible with an impact. That was the starting point. We put some serious energy in terms of identifying the sites. Plus, the messaging is also not the same all across. We have contextually changed the message to be able to engage the TG more meaningfully and not just strike a one-way conversation with a mere product messaging. e.g. “Stop Looking at me or you will miss your plane’ at the airport and ‘Stop looking at me or you will be late’ on the road”.

    In Gurgaon, the Rapid Metro train has been wrapped with HP Spectre branding which looks ravishing. Cluster hoardings have been put up to make it an impactful campaign. High Impact Airport media has also been taken to cater to the affluent.

    The powerful creative on all the impact media taken across the board is grabbing more and more eyeballs each day. The campaign has got great feedback. The HP campaign has taken OOH to a new standard of execution.

  • ‘Stop looking at me,’ says HP Spectre’s OOH campaign

    ‘Stop looking at me,’ says HP Spectre’s OOH campaign

    MUMBAI: Fresh ways herald new products. To inform and educate the customers about HP’s new laptop range Spectre that boasts of being the thinnest laptop, the brand has executed an OOH Campaign in three key cities — Delhi-NCR, Mumbai and Bangalore. Milestone Brandcom is its OOH partner in the initiative. In line with the product proposition, out of home space has also been reinvented by taking large and impactful media in the three metros.

    Milestone Brandcom senior VP Ravi Ambrose commented saying, “The core idea behind the campaign was not just to be visible or convey the message to the core TG (target group) but also to be visible with an impact. That was the starting point. We put some serious energy in terms of identifying the sites. Plus, the messaging is also not the same all across. We have contextually changed the message to be able to engage the TG more meaningfully and not just strike a one-way conversation with a mere product messaging. e.g. “Stop Looking at me or you will miss your plane’ at the airport and ‘Stop looking at me or you will be late’ on the road”.

    In Gurgaon, the Rapid Metro train has been wrapped with HP Spectre branding which looks ravishing. Cluster hoardings have been put up to make it an impactful campaign. High Impact Airport media has also been taken to cater to the affluent.

    The powerful creative on all the impact media taken across the board is grabbing more and more eyeballs each day. The campaign has got great feedback. The HP campaign has taken OOH to a new standard of execution.