ITV

Category: Brands

  • Exquisite partners with Warner Bros. consumer products

    Exquisite partners with Warner Bros. consumer products

    MUMBAI: Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

    Marking the coming together of smart promotional mechanics with world-class entertainment brands, the retail loyalty programmes will feature DC’s iconic characters in exciting promotional campaigns including instant rewards programmes, redemption and sponsor rewards systems, games and ‘spend and get’ offers at hypermarkets, supermarkets, petrol stations, convenience stores, and DIY and home improvement outlets, across the EMEA region.

    Exquisite CEO Michael Shina said, “We are very excited to team up with Warner Bros. Consumer Products and have the opportunity to work with the world-renowned DC brand. With a spectacular line up of DC Super Heroes, alongside our roster of beautiful campaigns, we are confident and know we will have a successful partnership.”

    Warner Bros. consumer products EMEA SVP and GM Julian Moon said, “The programmes they develop are attractive to new customers, and retain customers with added value incentives. This exciting partnership offers us an amazing opportunity to enhance the relationship their consumers have with DC Super Heroes, while extending the presence of WBCP’s portfolio across all sectors of European retail.”

  • Exquisite partners with Warner Bros. consumer products

    Exquisite partners with Warner Bros. consumer products

    MUMBAI: Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

    Marking the coming together of smart promotional mechanics with world-class entertainment brands, the retail loyalty programmes will feature DC’s iconic characters in exciting promotional campaigns including instant rewards programmes, redemption and sponsor rewards systems, games and ‘spend and get’ offers at hypermarkets, supermarkets, petrol stations, convenience stores, and DIY and home improvement outlets, across the EMEA region.

    Exquisite CEO Michael Shina said, “We are very excited to team up with Warner Bros. Consumer Products and have the opportunity to work with the world-renowned DC brand. With a spectacular line up of DC Super Heroes, alongside our roster of beautiful campaigns, we are confident and know we will have a successful partnership.”

    Warner Bros. consumer products EMEA SVP and GM Julian Moon said, “The programmes they develop are attractive to new customers, and retain customers with added value incentives. This exciting partnership offers us an amazing opportunity to enhance the relationship their consumers have with DC Super Heroes, while extending the presence of WBCP’s portfolio across all sectors of European retail.”

  • Cadbury Bournvita Biscuits introduces new tiffin pack

    Cadbury Bournvita Biscuits introduces new tiffin pack

    MUMBAI: Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

    The company sees the morning snacking occasion as a big opportunity for a product that brings together taste and nutrition as Cadbury Bournvita Biscuits has been positioned as a purposive morning product that has the pro-health vitamins along with the goodness of Bournvita, a drink Indian consumers have loved for decades.

    The new tiffin pack aims to offer convenience, freshness and portion-control in serve size packs of six cookies (27.8) gm each, according to a company statement. The pack will have nine such tiffin packs.

    Cadbury Bournvita Biscuits is the company’s second brand in the biscuits category after Oreo, which was launched in 2011. Since its launch in April 2016, Cadbury Bournvita Biscuits has seen good response from consumers for its crunchy, chocolaty taste.

    Reinforcing its positioning of ‘Taiyyari Jeet Ki’, the inner tiffin packs come with a ‘Today, I will….’ section that allows mothers to write the pledge of the day for their children when they carry the pack for an out-of-home snack. The inner pack serves as a way to initiate a dialogue between mothers and children and for mothers to prepare their children for the challenges that the day brings along.

    Mondelez India Foods Biscuits India, marketing associate director Chella Pandyan said in a statement, “The morning consumption occasion is the single-largest consumption occasion for Biscuits in India. With the success of Cadbury Bournvita biscuits, the next step for us was to rollout the product in larger-pack sizes to further build on our play in the morning consumption occasion. We have also tried to build on a mother’s brand positioning of Taiyyari Jeet Ki (preparing for a win) through some interesting packaging innovation aimed at facilitating a fun interaction between mothers and children.”

    The tiffin pack has been priced at Rs. 60 and will be rolled out across India.

  • Cadbury Bournvita Biscuits introduces new tiffin pack

    Cadbury Bournvita Biscuits introduces new tiffin pack

    MUMBAI: Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

    The company sees the morning snacking occasion as a big opportunity for a product that brings together taste and nutrition as Cadbury Bournvita Biscuits has been positioned as a purposive morning product that has the pro-health vitamins along with the goodness of Bournvita, a drink Indian consumers have loved for decades.

    The new tiffin pack aims to offer convenience, freshness and portion-control in serve size packs of six cookies (27.8) gm each, according to a company statement. The pack will have nine such tiffin packs.

    Cadbury Bournvita Biscuits is the company’s second brand in the biscuits category after Oreo, which was launched in 2011. Since its launch in April 2016, Cadbury Bournvita Biscuits has seen good response from consumers for its crunchy, chocolaty taste.

    Reinforcing its positioning of ‘Taiyyari Jeet Ki’, the inner tiffin packs come with a ‘Today, I will….’ section that allows mothers to write the pledge of the day for their children when they carry the pack for an out-of-home snack. The inner pack serves as a way to initiate a dialogue between mothers and children and for mothers to prepare their children for the challenges that the day brings along.

    Mondelez India Foods Biscuits India, marketing associate director Chella Pandyan said in a statement, “The morning consumption occasion is the single-largest consumption occasion for Biscuits in India. With the success of Cadbury Bournvita biscuits, the next step for us was to rollout the product in larger-pack sizes to further build on our play in the morning consumption occasion. We have also tried to build on a mother’s brand positioning of Taiyyari Jeet Ki (preparing for a win) through some interesting packaging innovation aimed at facilitating a fun interaction between mothers and children.”

    The tiffin pack has been priced at Rs. 60 and will be rolled out across India.

  • Q2-17: DB Corp revenue up, radio operating profit doubles

    Q2-17: DB Corp revenue up, radio operating profit doubles

    BENGALURU: DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter. The media house’s total income from operations (TIO or revenue) in Q2-17 was Rs 528.74 crore as compared to Rs 478.36 crore.

    DB Corp’s consolidated profit after tax (PAT) increased 55.9 percent year-over-year (y-o-y) to Rs 88.52 crore as compared to Rs 56.77 crore. However, quarter-over-quarter (q-o-q) it’s PAT declined 14.9 percent from Rs 103.96 crore in Q1-17.

    EBIDTA (excluding other income) for the current quarter increased 38.6 percent y-o-y to Rs150.55 crore as compared to Rs 108.66 crore, but declined 16.9 percent q-o-q from Rs 181.06 crore.

    Four segments contribute to DB Corp’s numbers – Printing and publishing of newspaper and periodicals (Printing) segment; Radio segment; Event segment, Internet segment; and Power segment. Its Printing and Radio segments are major contributors to the company’s top and bottomlines and have been considered here.

    Radio Segment

    DB Corp’s radio segment has an FM radio network under the brand My FM for which the company reported more than double y-o-y (2.15 times) operating profit for Q2-17 at Rs  12.97 crore as compared to Rs 6.04 percent. Q-o-q also, DB Corp’s radio segment’s operating profit was 69.1 percent higher (Rs 7.67 crore in Q1-17).  My FM operating revenue for Q2-17 was 24.6 percent higher y-o-y at Rs 29.86 crore as compared to Rs 23.96 crore and 6.4 percent higher q-o-q as compared to Rs 28.06 crore.

    Printing and publishing of newspaper and periodicals (Printing) segment

    DB Corp’s Printing segment reported revenue of Rs 483.4 crore in the current quarter as compared to the Rs 443.24 crore in Q2-16. However, q-o-q, the Printing segment’s revenue declined 8.2 percent from Rs 526.55 crore. The segment’s operating profit in the current quarter increased 37.8 percent y-o-y to Rs 129 crore as compared to Rs 93.64 crore but declined 19.7 percent q-o-q from Rs 160.73 crore.

    Other numbers

    DB Corp’s consolidated Total Expenditure for Q2-17 increased 2.4 percent y-o-y to Rs 399.75 crore as compared to Rs 390.56 crore but declined 2.4 percent q-o-q from Rs 410.33 crore. Consolidated Cost of raw materials consumed in Q2-17 increased 9.1 percent y-o-y to Rs 163.34 crore from Rs 149.69 crore and increased 1.8 percent q-o-q from Rs 160.46 crore. Consolidated Employee Benefits Expense in the current quarter increased 11.5 percent y-o-y to Rs 107.41 crore as compared to Rs 96.3 crore in Q2-16 and increased 0.6 percent q-o-q from Rs 106.77 crore. Consolidated Total comprehensive income in Q2-17 increased 53.5 percent y-o-y to Rs 85.21 crore from Rs 55,51 crore, but declined 17.9 percent q-o-q from Rs 103.8 crore.

    Note: The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

  • Q2-17: DB Corp revenue up, radio operating profit doubles

    Q2-17: DB Corp revenue up, radio operating profit doubles

    BENGALURU: DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter. The media house’s total income from operations (TIO or revenue) in Q2-17 was Rs 528.74 crore as compared to Rs 478.36 crore.

    DB Corp’s consolidated profit after tax (PAT) increased 55.9 percent year-over-year (y-o-y) to Rs 88.52 crore as compared to Rs 56.77 crore. However, quarter-over-quarter (q-o-q) it’s PAT declined 14.9 percent from Rs 103.96 crore in Q1-17.

    EBIDTA (excluding other income) for the current quarter increased 38.6 percent y-o-y to Rs150.55 crore as compared to Rs 108.66 crore, but declined 16.9 percent q-o-q from Rs 181.06 crore.

    Four segments contribute to DB Corp’s numbers – Printing and publishing of newspaper and periodicals (Printing) segment; Radio segment; Event segment, Internet segment; and Power segment. Its Printing and Radio segments are major contributors to the company’s top and bottomlines and have been considered here.

    Radio Segment

    DB Corp’s radio segment has an FM radio network under the brand My FM for which the company reported more than double y-o-y (2.15 times) operating profit for Q2-17 at Rs  12.97 crore as compared to Rs 6.04 percent. Q-o-q also, DB Corp’s radio segment’s operating profit was 69.1 percent higher (Rs 7.67 crore in Q1-17).  My FM operating revenue for Q2-17 was 24.6 percent higher y-o-y at Rs 29.86 crore as compared to Rs 23.96 crore and 6.4 percent higher q-o-q as compared to Rs 28.06 crore.

    Printing and publishing of newspaper and periodicals (Printing) segment

    DB Corp’s Printing segment reported revenue of Rs 483.4 crore in the current quarter as compared to the Rs 443.24 crore in Q2-16. However, q-o-q, the Printing segment’s revenue declined 8.2 percent from Rs 526.55 crore. The segment’s operating profit in the current quarter increased 37.8 percent y-o-y to Rs 129 crore as compared to Rs 93.64 crore but declined 19.7 percent q-o-q from Rs 160.73 crore.

    Other numbers

    DB Corp’s consolidated Total Expenditure for Q2-17 increased 2.4 percent y-o-y to Rs 399.75 crore as compared to Rs 390.56 crore but declined 2.4 percent q-o-q from Rs 410.33 crore. Consolidated Cost of raw materials consumed in Q2-17 increased 9.1 percent y-o-y to Rs 163.34 crore from Rs 149.69 crore and increased 1.8 percent q-o-q from Rs 160.46 crore. Consolidated Employee Benefits Expense in the current quarter increased 11.5 percent y-o-y to Rs 107.41 crore as compared to Rs 96.3 crore in Q2-16 and increased 0.6 percent q-o-q from Rs 106.77 crore. Consolidated Total comprehensive income in Q2-17 increased 53.5 percent y-o-y to Rs 85.21 crore from Rs 55,51 crore, but declined 17.9 percent q-o-q from Rs 103.8 crore.

    Note: The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

  • Himalaya Men & BharatBenz kick-start festive season with Chennaiyin FC

    Himalaya Men & BharatBenz kick-start festive season with Chennaiyin FC

    MUMBAI: ESP Properties has enabled key deals for ISL’s Chennaiyin FC by roping in BharatBenz and Himalaya Men as jersey sponsors. Through this deal, BharatBenz comes on board with an ISL team for the first time and Himalaya Men continues their path breaking campaign of – Pimple Story.

    After the successful collaboration of Himalaya Men and IPL (with RCB team), ESP Properties has continued Himalaya’s Pimple story campaign with PKL (with Patna Pirates team) and now ISL (with Chennaiyin FC team). As an activation, for the first 2 matches of Chennaiyin FC during ISL 2016, the back of jersey would have ‘Pimple’ written on it and from 3rd match onwards, it’s going to change to ‘Himalaya Men.’ A key idea which was implemented through a unique sports marketing led campaign than vanilla advertisements!

    For BharatBenz, it would be their first foray into sports sponsorships. They have crafted a unique campaign to spread their ‘Safety First initiative’ roping the kids who accompany the players to the field at the start of the game.

    ESP Properties business head Vinit Karnik said, “The strategy is being seen as a move to leverage ISL as a platform to target Himalaya’s and BharatBenz’s key consumers by associating with the Chennaiyin FC. ISL marks the beginning of the festive season in India where brands are looking to increase their share of voice need clutter breaking and engaging platform to occupy consumer mind space.”

    Chennaiyin FC co-owner Vita Dani said, “We are delighted to welcome Himalaya Men as the Co-Sponsor of Chennaiyin FC.”

    Himalaya Men’s Ashwani Gandhi said, “Sports lends itself as a perfect platform for us to connect with our TG, the youth. After fruitful associations with IPL and PKL, we are hoping to continue our success run by associating with the Chennaiyin FC.”

    “Chennaiyin FC, the club is young, dynamic and a powerful force in the league – just like what BharatBenz is in the commercial vehicle segment. We also share a strong affinity with Chennai being our home ground,” added BharatBenz, Daimler India Commercial Vehicles general marketing manager Apar Bansal.

  • Himalaya Men & BharatBenz kick-start festive season with Chennaiyin FC

    Himalaya Men & BharatBenz kick-start festive season with Chennaiyin FC

    MUMBAI: ESP Properties has enabled key deals for ISL’s Chennaiyin FC by roping in BharatBenz and Himalaya Men as jersey sponsors. Through this deal, BharatBenz comes on board with an ISL team for the first time and Himalaya Men continues their path breaking campaign of – Pimple Story.

    After the successful collaboration of Himalaya Men and IPL (with RCB team), ESP Properties has continued Himalaya’s Pimple story campaign with PKL (with Patna Pirates team) and now ISL (with Chennaiyin FC team). As an activation, for the first 2 matches of Chennaiyin FC during ISL 2016, the back of jersey would have ‘Pimple’ written on it and from 3rd match onwards, it’s going to change to ‘Himalaya Men.’ A key idea which was implemented through a unique sports marketing led campaign than vanilla advertisements!

    For BharatBenz, it would be their first foray into sports sponsorships. They have crafted a unique campaign to spread their ‘Safety First initiative’ roping the kids who accompany the players to the field at the start of the game.

    ESP Properties business head Vinit Karnik said, “The strategy is being seen as a move to leverage ISL as a platform to target Himalaya’s and BharatBenz’s key consumers by associating with the Chennaiyin FC. ISL marks the beginning of the festive season in India where brands are looking to increase their share of voice need clutter breaking and engaging platform to occupy consumer mind space.”

    Chennaiyin FC co-owner Vita Dani said, “We are delighted to welcome Himalaya Men as the Co-Sponsor of Chennaiyin FC.”

    Himalaya Men’s Ashwani Gandhi said, “Sports lends itself as a perfect platform for us to connect with our TG, the youth. After fruitful associations with IPL and PKL, we are hoping to continue our success run by associating with the Chennaiyin FC.”

    “Chennaiyin FC, the club is young, dynamic and a powerful force in the league – just like what BharatBenz is in the commercial vehicle segment. We also share a strong affinity with Chennai being our home ground,” added BharatBenz, Daimler India Commercial Vehicles general marketing manager Apar Bansal.

  • HDFC Bank opts for Adobe Marketing Cloud solution

    HDFC Bank opts for Adobe Marketing Cloud solution

    MUMBAI: HDFC Bank announced that it has selected Adobe Marketing Cloud platform to deliver personalized digital experiences to its 37 million customers. This multi-million dollar deal represents one of the biggest implementations of Adobe Campaign globally, and reinforces HDFC Bank’s commitment to taking the lead in providing a truly world-class digital experience for Indian customers.

    In partnership with Adobe, HDFC Bank has developed a comprehensive email marketing solution based on Adobe Campaign that will span multiple outbound channels including email, SMS, social and mobile apps.

    “The ongoing digital revolution has opened up an array of opportunities as well as challenges for companies across the world. This is especially true for the BFSI sector in India, where more and more customers are relying on the power of the internet for all their banking requirements. At HDFC Bank, we are making strategic investments in driving a company-wide digital transformation to deliver on the fast evolving needs of our customers today. The implementation of this solution provides us with a comprehensive view our customers’ engagements with our campaigns, allowing us to share relevant, personalised marketing content with them, which enhances the customers’ experience with us with a real time response. As one of India’s leading brands, it’s important to us to maintain the trust and relationship we have built with our customers by continuing to improve and innovate,” said HDFC Bank’s Kartik Jain.

    As part of this partnership, HDFC Bank will replace its current engine for outbound campaigns with an all new solution based on Adobe Campaign that will help the Bank create multi-wave campaigns that will deliver an improved and personalized experience for its customers.

    “In today’s digital era, consumers have a low tolerance for irrelevant or meaningless marketing material. A laser sharp focus on delivering the right message at the right time for customers is key to the success of any brand. We are excited about partnering with yet another industry leader and leading brand like HDFC Bank to drive their digital transformation agenda and help them engage with their customers in a multi-screen, digital world,” said Adobe south Asia MD Kulmeet Bawa.

    Promoted by Housing Development Finance Corporation (HDFC), India’s leading housing finance company, HDFC Bank was incorporated in 1994 and is today one of the country’s premier banks providing a wide range of financial products and services to 37 million customers across India.

  • HDFC Bank opts for Adobe Marketing Cloud solution

    HDFC Bank opts for Adobe Marketing Cloud solution

    MUMBAI: HDFC Bank announced that it has selected Adobe Marketing Cloud platform to deliver personalized digital experiences to its 37 million customers. This multi-million dollar deal represents one of the biggest implementations of Adobe Campaign globally, and reinforces HDFC Bank’s commitment to taking the lead in providing a truly world-class digital experience for Indian customers.

    In partnership with Adobe, HDFC Bank has developed a comprehensive email marketing solution based on Adobe Campaign that will span multiple outbound channels including email, SMS, social and mobile apps.

    “The ongoing digital revolution has opened up an array of opportunities as well as challenges for companies across the world. This is especially true for the BFSI sector in India, where more and more customers are relying on the power of the internet for all their banking requirements. At HDFC Bank, we are making strategic investments in driving a company-wide digital transformation to deliver on the fast evolving needs of our customers today. The implementation of this solution provides us with a comprehensive view our customers’ engagements with our campaigns, allowing us to share relevant, personalised marketing content with them, which enhances the customers’ experience with us with a real time response. As one of India’s leading brands, it’s important to us to maintain the trust and relationship we have built with our customers by continuing to improve and innovate,” said HDFC Bank’s Kartik Jain.

    As part of this partnership, HDFC Bank will replace its current engine for outbound campaigns with an all new solution based on Adobe Campaign that will help the Bank create multi-wave campaigns that will deliver an improved and personalized experience for its customers.

    “In today’s digital era, consumers have a low tolerance for irrelevant or meaningless marketing material. A laser sharp focus on delivering the right message at the right time for customers is key to the success of any brand. We are excited about partnering with yet another industry leader and leading brand like HDFC Bank to drive their digital transformation agenda and help them engage with their customers in a multi-screen, digital world,” said Adobe south Asia MD Kulmeet Bawa.

    Promoted by Housing Development Finance Corporation (HDFC), India’s leading housing finance company, HDFC Bank was incorporated in 1994 and is today one of the country’s premier banks providing a wide range of financial products and services to 37 million customers across India.