Category: Brands

  • Intex launches ‘digi pay’ campaign

    Intex launches ‘digi pay’ campaign

    MUMBAI: In the present time of demonetisation, when everyone is trying to get themselves equipped with the digital economy, Intex Technologies, one of the leading Indian mobile handset and consumer durables company, taking a cue from the current scenario launches a pan-India Digital Payments Awareness campaign showing businesses and consumers on how they can start with cashless transactions using online and mobile methods. This noble initiative to educate consumers was kick-started from Varanasi in the country’s biggest state, Uttar Pradesh.

    The pan-India education drive is aimed at giving financial literacy to consumers to make them comfortable with the new & evolving digital or cashless transactions. For this, at all Intex Smart World stores in the city, there will be trained professionals who will via live in-store demonstrations give small sessions on what is digital payment, how to use new payment modes for daily purposes and will assist people in getting started.

    “Intex has always made efforts towards consumer convenience and experience. Cashless transaction is the future and high street is the place where both consumers and sellers are facing crisis. We are trying to help the consumer in getting digital ready and solve the problem of lull market in the high street right now, caused by demonetization. This is a time for all businesses to come together and find innovative ways to bring about the cashless revolution. Intex Smart World has immense presence in UP state and so thought of beginning this initiative from the most populous state and will be driving it throughout the country,” stated Intex Technologies Head- Retail Vishal Malik.

  • Intex launches ‘digi pay’ campaign

    Intex launches ‘digi pay’ campaign

    MUMBAI: In the present time of demonetisation, when everyone is trying to get themselves equipped with the digital economy, Intex Technologies, one of the leading Indian mobile handset and consumer durables company, taking a cue from the current scenario launches a pan-India Digital Payments Awareness campaign showing businesses and consumers on how they can start with cashless transactions using online and mobile methods. This noble initiative to educate consumers was kick-started from Varanasi in the country’s biggest state, Uttar Pradesh.

    The pan-India education drive is aimed at giving financial literacy to consumers to make them comfortable with the new & evolving digital or cashless transactions. For this, at all Intex Smart World stores in the city, there will be trained professionals who will via live in-store demonstrations give small sessions on what is digital payment, how to use new payment modes for daily purposes and will assist people in getting started.

    “Intex has always made efforts towards consumer convenience and experience. Cashless transaction is the future and high street is the place where both consumers and sellers are facing crisis. We are trying to help the consumer in getting digital ready and solve the problem of lull market in the high street right now, caused by demonetization. This is a time for all businesses to come together and find innovative ways to bring about the cashless revolution. Intex Smart World has immense presence in UP state and so thought of beginning this initiative from the most populous state and will be driving it throughout the country,” stated Intex Technologies Head- Retail Vishal Malik.

  • Jio brings ‘Pokeman Go’ to India; ties up with Niantic

    Jio brings ‘Pokeman Go’ to India; ties up with Niantic

    MUMBAI: Reliance Jio Infocomm today delighted Indian gamers by bringing the sought-after, first-of-its-kind, Augmented Reality game ‘Pokémon GO’ to India in a partnership withNiantic, Inc.- publisher and developer of Pokémon GO in association with The Pokémon Company. With this partnership, thousands of Reliance Digital Stores and select partner premises in India will appear as ‘PokéStops’ or ‘Gyms’ in the Pokémon GO game beginning 14 December, 2016.

    This launch is in line with Jio’s mission to empower Indians with opportunities that are fuelled by the power of data and a Digital Life and to delight them on an ongoing basis with entertainment-based apps, such as ‘Pokémon GO,’ the leading app in the gaming category.

    “We are delighted to partner with Jio to launch Pokémon GO in India,” said Niantic founder and CEO John Hanke. “It’s exciting to see Pokémon fans in India step out and explore their neighbourhoods in search of Pokémon and Jio’s disruptive high speed 4G LTE Network will be an excellent way to experience the game.”

    The two companies will work together to bring Indians a richer and more enjoyable mobile entertainment experience for Pokémon GO, including activating Jio retail locations and charging stations as PokéStops and Gyms within the game and allowing Indians to catch, train, and battle at any of Jio’s outlets throughout the country.

    On Jio’s social messaging app, JioChat, Pokémon players have access to an exclusive Pokémon Go Channel. The Pokémon Go Channel will enable Pokémon Go players to collaborate and be part of an exciting community of players with daily tips, contests, clues, and special events. The Pokémon Go Channel on JioChat a fun way to socialize with other players and level-up faster.

    “With over 500 million downloads globally, we are excited to launch Pokémon GO officially in India on the Reliance Jio network,” said Reliance Jio president Mathew Oommen. “Our partnership with Niantic not only brings access to the Pokémon GO app but also opens the door to more opportunities for our customers to enjoy content on Jio’s one-of-a-kind mobile broadband network.”

    The partnership puts Pokémon GO players on a world-class all-IP data strong network, and during the Happy New Year Offer, Jio SIM customers will be able to download and play Pokémon GO without incurring data charges, like any other apps and content, till 31 March 2017.

  • Jio brings ‘Pokeman Go’ to India; ties up with Niantic

    Jio brings ‘Pokeman Go’ to India; ties up with Niantic

    MUMBAI: Reliance Jio Infocomm today delighted Indian gamers by bringing the sought-after, first-of-its-kind, Augmented Reality game ‘Pokémon GO’ to India in a partnership withNiantic, Inc.- publisher and developer of Pokémon GO in association with The Pokémon Company. With this partnership, thousands of Reliance Digital Stores and select partner premises in India will appear as ‘PokéStops’ or ‘Gyms’ in the Pokémon GO game beginning 14 December, 2016.

    This launch is in line with Jio’s mission to empower Indians with opportunities that are fuelled by the power of data and a Digital Life and to delight them on an ongoing basis with entertainment-based apps, such as ‘Pokémon GO,’ the leading app in the gaming category.

    “We are delighted to partner with Jio to launch Pokémon GO in India,” said Niantic founder and CEO John Hanke. “It’s exciting to see Pokémon fans in India step out and explore their neighbourhoods in search of Pokémon and Jio’s disruptive high speed 4G LTE Network will be an excellent way to experience the game.”

    The two companies will work together to bring Indians a richer and more enjoyable mobile entertainment experience for Pokémon GO, including activating Jio retail locations and charging stations as PokéStops and Gyms within the game and allowing Indians to catch, train, and battle at any of Jio’s outlets throughout the country.

    On Jio’s social messaging app, JioChat, Pokémon players have access to an exclusive Pokémon Go Channel. The Pokémon Go Channel will enable Pokémon Go players to collaborate and be part of an exciting community of players with daily tips, contests, clues, and special events. The Pokémon Go Channel on JioChat a fun way to socialize with other players and level-up faster.

    “With over 500 million downloads globally, we are excited to launch Pokémon GO officially in India on the Reliance Jio network,” said Reliance Jio president Mathew Oommen. “Our partnership with Niantic not only brings access to the Pokémon GO app but also opens the door to more opportunities for our customers to enjoy content on Jio’s one-of-a-kind mobile broadband network.”

    The partnership puts Pokémon GO players on a world-class all-IP data strong network, and during the Happy New Year Offer, Jio SIM customers will be able to download and play Pokémon GO without incurring data charges, like any other apps and content, till 31 March 2017.

  • Fast Track-ing Into Star Wars

    Fast Track-ing Into Star Wars

    MUMBAI: As the world anticipates Rogue One: A Star Wars Story, Titan is right on track with its youth label’s Fast Track launching a special range of watches.

    Fastrack has offered an opportunity for kids and gift-givers to relive the classic story with the newly launched Star Wars themed Fastrack time-piece collection.

    The brand has channeled all its force to create 10 unique time-pieces inspired by the classic Star Wars characters. Fans can show their allegiance by choosing their favorite heroes and villains. The visually stunning Star Wars Collection exhibits favorites from the light side such as Yoda, the Rebel Alliance like R2-D2, as well as the dark side icons like Darth Vader and the recognizable storm troopers of the Galactic Empire.

    Fastrack marketing head explained, “Star Wars is a work of art which cuts across space and time, almost a rite of passage for most individuals. It’s a brand that all the generations hold close to their heart. More than being fans ourselves, we made the decision to create the Star Wars Collection because we feel that both brands resonate strongly with each other and with our audience.

    The products are available across all Fastrack and select World of Titan stores.

  • Fast Track-ing Into Star Wars

    Fast Track-ing Into Star Wars

    MUMBAI: As the world anticipates Rogue One: A Star Wars Story, Titan is right on track with its youth label’s Fast Track launching a special range of watches.

    Fastrack has offered an opportunity for kids and gift-givers to relive the classic story with the newly launched Star Wars themed Fastrack time-piece collection.

    The brand has channeled all its force to create 10 unique time-pieces inspired by the classic Star Wars characters. Fans can show their allegiance by choosing their favorite heroes and villains. The visually stunning Star Wars Collection exhibits favorites from the light side such as Yoda, the Rebel Alliance like R2-D2, as well as the dark side icons like Darth Vader and the recognizable storm troopers of the Galactic Empire.

    Fastrack marketing head explained, “Star Wars is a work of art which cuts across space and time, almost a rite of passage for most individuals. It’s a brand that all the generations hold close to their heart. More than being fans ourselves, we made the decision to create the Star Wars Collection because we feel that both brands resonate strongly with each other and with our audience.

    The products are available across all Fastrack and select World of Titan stores.

  • Maruti Suzuki, Ola tie up to train drivers

    Maruti Suzuki, Ola tie up to train drivers

    MUMBAI: Maruti Suzuki India has signed a memorandum of understanding (MoU) with Ola to train aspiring drivers-partners. Under the ‘Maruti Ola Training Program,’ the company aims at benefiting 40,000 Ola partner-drivers in safe driving, over a period of three years.

    Maruti Suzuki and Ola partnership will create entrepreneurship opportunities for aspiring drivers¬ partners as well as make urban transportation safe, reliable and convenient. The pilot phase of the initiative will be rolled out in Bangalore, Hyderabad, Chennai and in NCR. The driving training programme will be gradually rolled out in Mumbai, Ahmedabad and Pune.

    Ola, as a technology platform will help create opportunities for these trained drivers by giving them access to infrastructure, financing and continuous revenue. Over the last 5 years, Ola has been successful in on-boarding over 5 lakh skilled driver-partners onto its platform.

    Maruti Suzuki marketing and sales executive director R S Kalsi said, “Maruti Suzuki is committed to promote quality driving training in the country. Studies show that driver’s fault’ is the biggest reason of road accidents. We have evolved a comprehensive training program comprising simulators, theory and practical sessions, imparted through 370 Maruti Driving Schools and six IDTRs across India. The curriculum, besides driving skills, offers soft skills like grooming, manners, etiquette that develop a positive attitude among the drivers. We are glad that through this partnership with Ola, we will be able to expand quality driving training while creating opportunities for employment and entrepreneurship. We target to train 40,000 individuals over three years.”

    Ola COO Pranay Jivrajka said, “Mobility in India is a huge need and the industry has the potential to empower aspiring individuals from all walks of life to become micro-entrepreneurs. This partnership falls in line with Ola’s goal of skilling five million drivers in the next five years and continue to build a conducive ecosystem for them to grow as entrepreneurs. We are delighted to work with a trusted Indian brand like Maruti to create a unique solution to skill tens of thousands of aspiring driver entrepreneurs realize their dreams. This is yet another initiative from Ola towards creating a robust and balanced driver ecosystem; which is vital to realize our mission of creating mobility for a billion Indians.”

    According to the MoU, Maruti Suzuki would help the individuals/Ola partner-drivers obtain commercial license and also assist in availing vehicle financing to purchase their own car, after the completion of their course. Ola will also provide qualified leads of potential driver-partners to Maruti Suzuki for facilitating them with commercial driving training.

    All the aspiring drivers will undergo a 30-day driving training which includes a pre- and post- assessment tests to gauge the driving skills of these individuals.

    The classroom sessions will familiarize the trainee with basic requirements such as vehicle controls and mechanisms, road signage, rules and markings, driving in difficult conditions, maintenance and fuel efficiency tips and traffic laws. Besides these dedicated sessions on soft skills like being a good road user, interactive case studies on the effect of bad driving habits, the importance of positive attitude, grooming tips, etiquette and good manners are imparted to instill safe driving habits and become a responsible driver.

    The practical training sessions cover intensive training on safe and efficient driving, pre-checks before starting to drive, risk perception, defensive driving techniques, driving in difficult conditions, rules of the road and emergency handling.

    Ola works closely with multiple state governments to create a skilled workforce that has access to capital, insurance and vehicle at discounted prices. Ola aims to add 50 lakh driver-partners on its platform by 2022 by mobilising, training and engaging with aspirants through such partnerships.

  • Maruti Suzuki, Ola tie up to train drivers

    Maruti Suzuki, Ola tie up to train drivers

    MUMBAI: Maruti Suzuki India has signed a memorandum of understanding (MoU) with Ola to train aspiring drivers-partners. Under the ‘Maruti Ola Training Program,’ the company aims at benefiting 40,000 Ola partner-drivers in safe driving, over a period of three years.

    Maruti Suzuki and Ola partnership will create entrepreneurship opportunities for aspiring drivers¬ partners as well as make urban transportation safe, reliable and convenient. The pilot phase of the initiative will be rolled out in Bangalore, Hyderabad, Chennai and in NCR. The driving training programme will be gradually rolled out in Mumbai, Ahmedabad and Pune.

    Ola, as a technology platform will help create opportunities for these trained drivers by giving them access to infrastructure, financing and continuous revenue. Over the last 5 years, Ola has been successful in on-boarding over 5 lakh skilled driver-partners onto its platform.

    Maruti Suzuki marketing and sales executive director R S Kalsi said, “Maruti Suzuki is committed to promote quality driving training in the country. Studies show that driver’s fault’ is the biggest reason of road accidents. We have evolved a comprehensive training program comprising simulators, theory and practical sessions, imparted through 370 Maruti Driving Schools and six IDTRs across India. The curriculum, besides driving skills, offers soft skills like grooming, manners, etiquette that develop a positive attitude among the drivers. We are glad that through this partnership with Ola, we will be able to expand quality driving training while creating opportunities for employment and entrepreneurship. We target to train 40,000 individuals over three years.”

    Ola COO Pranay Jivrajka said, “Mobility in India is a huge need and the industry has the potential to empower aspiring individuals from all walks of life to become micro-entrepreneurs. This partnership falls in line with Ola’s goal of skilling five million drivers in the next five years and continue to build a conducive ecosystem for them to grow as entrepreneurs. We are delighted to work with a trusted Indian brand like Maruti to create a unique solution to skill tens of thousands of aspiring driver entrepreneurs realize their dreams. This is yet another initiative from Ola towards creating a robust and balanced driver ecosystem; which is vital to realize our mission of creating mobility for a billion Indians.”

    According to the MoU, Maruti Suzuki would help the individuals/Ola partner-drivers obtain commercial license and also assist in availing vehicle financing to purchase their own car, after the completion of their course. Ola will also provide qualified leads of potential driver-partners to Maruti Suzuki for facilitating them with commercial driving training.

    All the aspiring drivers will undergo a 30-day driving training which includes a pre- and post- assessment tests to gauge the driving skills of these individuals.

    The classroom sessions will familiarize the trainee with basic requirements such as vehicle controls and mechanisms, road signage, rules and markings, driving in difficult conditions, maintenance and fuel efficiency tips and traffic laws. Besides these dedicated sessions on soft skills like being a good road user, interactive case studies on the effect of bad driving habits, the importance of positive attitude, grooming tips, etiquette and good manners are imparted to instill safe driving habits and become a responsible driver.

    The practical training sessions cover intensive training on safe and efficient driving, pre-checks before starting to drive, risk perception, defensive driving techniques, driving in difficult conditions, rules of the road and emergency handling.

    Ola works closely with multiple state governments to create a skilled workforce that has access to capital, insurance and vehicle at discounted prices. Ola aims to add 50 lakh driver-partners on its platform by 2022 by mobilising, training and engaging with aspirants through such partnerships.

  • Demonetisation: Paytm & SBI most talked about on Twitter and Insta

    Demonetisation: Paytm & SBI most talked about on Twitter and Insta

    MUMBAI: It’s been close to a month since PM Narendra Modi announced the demonetisation of higher currency notes and the buzz around the topic hasn’t receded still. After all, several sections of the market remain affected by the scarcity of liquidity in the economy.

    While the country debates on whether the move has been successful in curbing black money or not, one thing is for certain, it caught everyone’s attention.

    Maxus Kaleidoscope has released data that reveals the location-wise mood of India from Twitter and Instagram.

    The conversations were mapped  between the 8 to the 24 of Nov 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time.

    Location based Tweets and Instagram Posts oscillated largely between Action oriented and Calm Moods in the fortnight since the demonetization from an All India basis. Calm moods were dominant in the North Eastern states of Mizoram and Meghalaya as depicted in the map below.

    Nearly 5 Lakh conversations on Twitter & Instagram made up the top 10 trending topics. Demonetization accounted for 6 of the top 10 trending topics since the announcement, of which the PM accounted for half of the trending topics. #IamwithModi and #Modi were the topics that made up for 19% of the conversations within the top 10 trends. Cricket shared a bit of the spotlight from demonetization thanks to the ongoing England-India test series.
    public://Demonetisation Mood Mapping by Maxus (1)_0.jpg

    Brands too shared some of the light light that demonetization drew. A total of 23 brands of were linked to the top 10 trending topics during the past fortnight. These brands factored in slightly over 30 per cent of the total conversations. PayTM  leading the bunch (avg. 53% association) and SBI (avg. 16% association) carved out the larger part of the Brand Share of Conversation.
    public://Demonetisation Mood Mapping by Maxus (2)_0.jpg

    The top 5 metros reflected similar patterns of Moods where Action dominated the moods however there were some days especially like 17 Nov in Delhi when the expression of Calm gave way to Action. Additionally Tamil Nadu showed a blip towards Anxiety on the 18, 19 and 21 Nov 2016 when subsequent announcements of the demonetization easing by the government and news of the CM Jayalalithaa seemed to have driven up the specific mood.

    public://Demonetisation Mood Mapping by Maxus (3).jpg

    public://Demonetisation Mood Mapping by Maxus (4).jpg

    public://Demonetisation Mood Mapping by Maxus (5).jpg

    public://Demonetisation Mood Mapping by Maxus (6).jpg

    public://Demonetisation Mood Mapping by Maxus (7).jpg

    According to Maxus Kaleidoscope’s mapped data over Twitter and Intagram, there is a sense of patient restraint in cities across India as the demonetization moves on into the 3rd week and nears the critical end of the month period when cash flows really come into play.

     

  • Demonetisation: Paytm & SBI most talked about on Twitter and Insta

    Demonetisation: Paytm & SBI most talked about on Twitter and Insta

    MUMBAI: It’s been close to a month since PM Narendra Modi announced the demonetisation of higher currency notes and the buzz around the topic hasn’t receded still. After all, several sections of the market remain affected by the scarcity of liquidity in the economy.

    While the country debates on whether the move has been successful in curbing black money or not, one thing is for certain, it caught everyone’s attention.

    Maxus Kaleidoscope has released data that reveals the location-wise mood of India from Twitter and Instagram.

    The conversations were mapped  between the 8 to the 24 of Nov 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time.

    Location based Tweets and Instagram Posts oscillated largely between Action oriented and Calm Moods in the fortnight since the demonetization from an All India basis. Calm moods were dominant in the North Eastern states of Mizoram and Meghalaya as depicted in the map below.

    Nearly 5 Lakh conversations on Twitter & Instagram made up the top 10 trending topics. Demonetization accounted for 6 of the top 10 trending topics since the announcement, of which the PM accounted for half of the trending topics. #IamwithModi and #Modi were the topics that made up for 19% of the conversations within the top 10 trends. Cricket shared a bit of the spotlight from demonetization thanks to the ongoing England-India test series.
    public://Demonetisation Mood Mapping by Maxus (1)_0.jpg

    Brands too shared some of the light light that demonetization drew. A total of 23 brands of were linked to the top 10 trending topics during the past fortnight. These brands factored in slightly over 30 per cent of the total conversations. PayTM  leading the bunch (avg. 53% association) and SBI (avg. 16% association) carved out the larger part of the Brand Share of Conversation.
    public://Demonetisation Mood Mapping by Maxus (2)_0.jpg

    The top 5 metros reflected similar patterns of Moods where Action dominated the moods however there were some days especially like 17 Nov in Delhi when the expression of Calm gave way to Action. Additionally Tamil Nadu showed a blip towards Anxiety on the 18, 19 and 21 Nov 2016 when subsequent announcements of the demonetization easing by the government and news of the CM Jayalalithaa seemed to have driven up the specific mood.

    public://Demonetisation Mood Mapping by Maxus (3).jpg

    public://Demonetisation Mood Mapping by Maxus (4).jpg

    public://Demonetisation Mood Mapping by Maxus (5).jpg

    public://Demonetisation Mood Mapping by Maxus (6).jpg

    public://Demonetisation Mood Mapping by Maxus (7).jpg

    According to Maxus Kaleidoscope’s mapped data over Twitter and Intagram, there is a sense of patient restraint in cities across India as the demonetization moves on into the 3rd week and nears the critical end of the month period when cash flows really come into play.