ITV

Category: Brands

  • Ambuja partners ‘Go Cashless’ to ICICI

    Ambuja partners ‘Go Cashless’ to ICICI

    MUMBAI: In the wake of demonetisation, Ambuja Cement has taken the lead and launched a pan-India ‘Go Cashless’ campaign encouraging its business partners – retailers, contractors and masons – to adapt to cashless business transactions.

    The ‘Go Cashless’ campaign — aimed at helping its business partners conduct cashless transactions with ease — went live on 7 December to create awareness on various available cashless options — from swipe machines to bank services. Ambuja Cement has also tied up with ICICI Bank to launch an exclusive helpline to assist stakeholders open current accounts for regular business transactions.

    With this campaign, Ambuja Cement has notched another first to its credit. It has become the first cement company to initiate drive on cashless transactions. Post demonitisation, the construction community especially in the rural and semi urban has been facing several challenges as it mostly deals in cash.

    Ambuja managing director and CEO Ajay Kapur, said, “The campaign is yet another endeavour empowering the construction community through knowledge transfer. We are successfully seeding innovative thinking at the grass-roots and bringing information and technology to the forefront of all our esteemed business partners.”

  • Ambuja partners ‘Go Cashless’ to ICICI

    Ambuja partners ‘Go Cashless’ to ICICI

    MUMBAI: In the wake of demonetisation, Ambuja Cement has taken the lead and launched a pan-India ‘Go Cashless’ campaign encouraging its business partners – retailers, contractors and masons – to adapt to cashless business transactions.

    The ‘Go Cashless’ campaign — aimed at helping its business partners conduct cashless transactions with ease — went live on 7 December to create awareness on various available cashless options — from swipe machines to bank services. Ambuja Cement has also tied up with ICICI Bank to launch an exclusive helpline to assist stakeholders open current accounts for regular business transactions.

    With this campaign, Ambuja Cement has notched another first to its credit. It has become the first cement company to initiate drive on cashless transactions. Post demonitisation, the construction community especially in the rural and semi urban has been facing several challenges as it mostly deals in cash.

    Ambuja managing director and CEO Ajay Kapur, said, “The campaign is yet another endeavour empowering the construction community through knowledge transfer. We are successfully seeding innovative thinking at the grass-roots and bringing information and technology to the forefront of all our esteemed business partners.”

  • Dabur ad spends subdued in fiscal 2017

    Dabur ad spends subdued in fiscal 2017

    BENGALURU: Indian FMCG major Dabur India Limited (Dabur) had opened this fiscal with the lowest advertising and publicity expenses (ASP) in the first quarter (Q1-17, quarter ended 30 June 2016, previous quarter) in four years. The trend continued in the current quarter (Q2-17, quarter ended 30 September 2016, current quarter) with the company spending the least amount towards ASP during a 16-quarter period starting Q3-14 as Indiantelevision.com has been tracking the trend.

    Dabur spent 9.8 percent less year on year (y-o-y) in the current quarter, and 24 per cent less quarter-over-quarter (q-o-q) towards ASP. ASP in Q2-17 was Rs 149.41 crore (7.5 percent of Total Income from Operations or TIO) as compared to Rs 165.72 crore (8.5 percent of TIO) in Q2-16 and Rs 196.52 crore in the immediate trailing quarter.

    In Q1-14, Q1-15, Q1-16, the company began the year with ASP of Rs 254.22 crore (15.4 percent of TIO), Rs 286.27 crore (15.3 percent of TIO) and Rs 330.61 crore (16 percent of TIO), respectively.

    About 63 percent of Dabur’s revenues are from domestic FMCG sales, while 34 percent are international sales. Dabur’s domestic FMCG business reported growth of 2.4 percent driven by volume growth of 4.5 percent. International business declined by 2.3 percent basis IND AS (Indian Accounting System).

    “The overall business environment continued to be challenging with consumer demand remaining slack in India, while overseas geographies like the Middle East and Africa hit by worsening geopolitical situation. We continue to invest behind our brands and are confident of our ability to report profitable growth, going forward. Even in a tough environment, we have navigated the external business environment well and our domestic FMCG business ended Q2 of 2016-17 with a volume growth of 4.5 percent,” Dabur CEO Sunil Duggal said.

    “The medium to long-term prospects, particularly for India, remain robust and we are optimistic that domestic consumer demand would gain pace in months to come, riding on good Monsoons and a slew of government initiatives announced recently. We are confident that our focused strategy and positioning as the ‘Science-based Ayurveda’ specialist will pave the way for future growth. We have lined up a flurry of many exciting initiatives and are committed to aggressively launch new products leveraging on our Ayurvedic heritage and cutting edge science,” Duggal added.

    public://Dabur-graph.jpg

    Trends

    The company’s ASP in Q3-2016 at Rs 350.01 crore  (16.5 per cent of TIO) was  the highest in terms of actual rupee spends as well as in terms of percentage of TIO during the sixteen quarter period under consideration in this report. As mentioned above, in the previous fiscal, in Q1-2016, the company had spent Rs 330.61 crore (16 percent of TIO) towards ASP, which is the second highest ASP in absolute rupees and in terms of percentage of TIO during the period under consideration.

    Also, over the 16 quarter period under consideration, Dabur’s ASP in absolute rupees and ASP in terms of percentage of TIO both show a linear declining trend.  Please refer to Fig1 above which indicates that ASP in terms of percentage of TIO follows a linearly declining zigzag line, with peaks in Q1 (school holiday period) and Q3 (festival season in the country) and valleys in Q2 and Q4 of a financial year. This fiscal, for a change, Q1-7 ASP was lower than spends in Q4-16.

    The company says in its earnings release that it braved strong headwinds in the form of a persistent listless demand environment in key consumer products categories and geopolitical disturbances in the overseas markets during Q2-17.It says that its continued focus on leveraging the science-based Ayurveda heritage, coupled with commodity tailwinds, helped Dabur end Q2-17 with a 1 percent growth in consolidated revenue at Rs 1,975.7 crore as compared to consolidated revenue for Q2-16 which stood at Rs 1,955.3 crore. Consolidated net Profit for the Q2-17 marked a 5 percent growth at Rs 357.3 crore, up from Rs 340.2 crore during corresponding year ago quarter.

    Dabur’s products

    Among the products that Dabur has include health supplements like Chyawanprash, Ratnaprash, Honey, Glucose; digestives like Hamjola – Hajmola Chuzkara and Natkhat Amrud, Pudin Hara Fizz; OTC and Ethicals such as Lal Tail, Honitus Syrup; Haircare products like Vatika, Vatika Brave and Beautiful digital, Anmol Jasmine Marks; Toothpaste brands like Dabur Red, Babool and Meswak; skincare products like Fem Natural Fairness, Gold Bleach, Gulabari; Homecare brands such as Odomos, Odonil and Sanifresh; Food brands such as Real and Real Active.

    Notes:

    (1.0)    Dabur has started reporting its numbers as per the Indian Accounting System (IND AS) since Q1-17 and hence the numbers in the charts may not be accurate – this report and the charts are meant as an approximate representation of the company’s numbers.

    (1.1)    All numbers are consolidated unless stated above.

    (2.0) The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

     

  • Dabur ad spends subdued in fiscal 2017

    Dabur ad spends subdued in fiscal 2017

    BENGALURU: Indian FMCG major Dabur India Limited (Dabur) had opened this fiscal with the lowest advertising and publicity expenses (ASP) in the first quarter (Q1-17, quarter ended 30 June 2016, previous quarter) in four years. The trend continued in the current quarter (Q2-17, quarter ended 30 September 2016, current quarter) with the company spending the least amount towards ASP during a 16-quarter period starting Q3-14 as Indiantelevision.com has been tracking the trend.

    Dabur spent 9.8 percent less year on year (y-o-y) in the current quarter, and 24 per cent less quarter-over-quarter (q-o-q) towards ASP. ASP in Q2-17 was Rs 149.41 crore (7.5 percent of Total Income from Operations or TIO) as compared to Rs 165.72 crore (8.5 percent of TIO) in Q2-16 and Rs 196.52 crore in the immediate trailing quarter.

    In Q1-14, Q1-15, Q1-16, the company began the year with ASP of Rs 254.22 crore (15.4 percent of TIO), Rs 286.27 crore (15.3 percent of TIO) and Rs 330.61 crore (16 percent of TIO), respectively.

    About 63 percent of Dabur’s revenues are from domestic FMCG sales, while 34 percent are international sales. Dabur’s domestic FMCG business reported growth of 2.4 percent driven by volume growth of 4.5 percent. International business declined by 2.3 percent basis IND AS (Indian Accounting System).

    “The overall business environment continued to be challenging with consumer demand remaining slack in India, while overseas geographies like the Middle East and Africa hit by worsening geopolitical situation. We continue to invest behind our brands and are confident of our ability to report profitable growth, going forward. Even in a tough environment, we have navigated the external business environment well and our domestic FMCG business ended Q2 of 2016-17 with a volume growth of 4.5 percent,” Dabur CEO Sunil Duggal said.

    “The medium to long-term prospects, particularly for India, remain robust and we are optimistic that domestic consumer demand would gain pace in months to come, riding on good Monsoons and a slew of government initiatives announced recently. We are confident that our focused strategy and positioning as the ‘Science-based Ayurveda’ specialist will pave the way for future growth. We have lined up a flurry of many exciting initiatives and are committed to aggressively launch new products leveraging on our Ayurvedic heritage and cutting edge science,” Duggal added.

    public://Dabur-graph.jpg

    Trends

    The company’s ASP in Q3-2016 at Rs 350.01 crore  (16.5 per cent of TIO) was  the highest in terms of actual rupee spends as well as in terms of percentage of TIO during the sixteen quarter period under consideration in this report. As mentioned above, in the previous fiscal, in Q1-2016, the company had spent Rs 330.61 crore (16 percent of TIO) towards ASP, which is the second highest ASP in absolute rupees and in terms of percentage of TIO during the period under consideration.

    Also, over the 16 quarter period under consideration, Dabur’s ASP in absolute rupees and ASP in terms of percentage of TIO both show a linear declining trend.  Please refer to Fig1 above which indicates that ASP in terms of percentage of TIO follows a linearly declining zigzag line, with peaks in Q1 (school holiday period) and Q3 (festival season in the country) and valleys in Q2 and Q4 of a financial year. This fiscal, for a change, Q1-7 ASP was lower than spends in Q4-16.

    The company says in its earnings release that it braved strong headwinds in the form of a persistent listless demand environment in key consumer products categories and geopolitical disturbances in the overseas markets during Q2-17.It says that its continued focus on leveraging the science-based Ayurveda heritage, coupled with commodity tailwinds, helped Dabur end Q2-17 with a 1 percent growth in consolidated revenue at Rs 1,975.7 crore as compared to consolidated revenue for Q2-16 which stood at Rs 1,955.3 crore. Consolidated net Profit for the Q2-17 marked a 5 percent growth at Rs 357.3 crore, up from Rs 340.2 crore during corresponding year ago quarter.

    Dabur’s products

    Among the products that Dabur has include health supplements like Chyawanprash, Ratnaprash, Honey, Glucose; digestives like Hamjola – Hajmola Chuzkara and Natkhat Amrud, Pudin Hara Fizz; OTC and Ethicals such as Lal Tail, Honitus Syrup; Haircare products like Vatika, Vatika Brave and Beautiful digital, Anmol Jasmine Marks; Toothpaste brands like Dabur Red, Babool and Meswak; skincare products like Fem Natural Fairness, Gold Bleach, Gulabari; Homecare brands such as Odomos, Odonil and Sanifresh; Food brands such as Real and Real Active.

    Notes:

    (1.0)    Dabur has started reporting its numbers as per the Indian Accounting System (IND AS) since Q1-17 and hence the numbers in the charts may not be accurate – this report and the charts are meant as an approximate representation of the company’s numbers.

    (1.1)    All numbers are consolidated unless stated above.

    (2.0) The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

     

  • Q2-17: Ad exp up, gold hedging helps Titan’s numbers

    Q2-17: Ad exp up, gold hedging helps Titan’s numbers

    BENGALURU: The Titan Company Limited (Titan) which believes in delivering value through brands had higher advertising spends (ad spends) in the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago (y-o-y) quarter Q2-16. The company’s ad expense in the current quarter was up 9.4 percent y-o-y at Rs 98.08 crore as compared to the Rs 89.64 crore in Q2-16.

    The company’s bottomline (Profit after tax- PAT) increased 23.5 percent y-o-y to Rs 180.76 crore in Q2-17 as compared to Rs 146.35 crore. Total comprehensive income (TCI) in the current quarter was increasedfurther by a gain of Rs 100.26 crore due hedging instruments for gold price hedging, the unutilized portion of which Titan recognised as an expense head in its profit and loss statement. TCI in Q2-17 was 89.7 percent higher y-o-y at Rs 269.37 crore as compared to Rs 141.97 crore in Q2-16.

    Segment Performance

    Titan has 4 revenue segments – watches having five majorwatch brands –Titan, Xylus, Nebula, Sonata, Fastrack, and three point of sales brands – World of Titan, Helios and Fastrack; Jewellery with Tanishq, Zoya, Gold Plus from Tata and sub brand Mia; Eyewear under the Titan EYE+, Fastrack, Glares and Cabana brandsand ‘Other’ such as precision engineering among others.

    Titan’s Jewellery business is its major revenue generating stream that contributes more than70 percent to the company’s revenue.  In the current quarter, jewellery business revenue was almost flat (grew 0.2 percent, grew by Rs 4.79 crore) y-o-y to Rs 1,987.51 crore (74.3 percent of net sales) from Rs 1982.72 crore (73.9 percent of net sales). The company says that performance of the diamond studded jewellery segment was much better than plain gold segment.

    The company’s Watches division is the next major division in terms of revenue contribution. Revenues from watches declined5.2 percent (reduced by Rs 28.75 crore) y-o-y to Rs 52.369 crore (19.6 percent net sales) from Rs 552.44 crore (20.6 percent net sales).  Titan explains the reason for the decline in a release that says the Watches division continued to exhibit a decent performance in the domestic market but the overall business declined due to lack of growth in some of its international markets as well as its service business which went through re-structuring.

    Titan’s Eyewear business which contributes about 3 to 4 percent to the company’s revenue, reported 6.6 percent (increased by Rs5.86 crore) y-o-y growth in revenue to Rs95.19 crore (3.6 percent of TIO) from Rs 89.33 crore (3.3 percent of TIO).

    Titan’s TIO in the current quarter was also flat (declined 0.2percent, reduced by Rs5.57 crore) y-o-y to Rs 2,675.77 crore from Rs 2,681.34 crore.

    Advertisement spend trends

    Please refer to fig A below for Titan’s Ad expenses over a nineteen quarter period starting Q4-12 (quarter ended March 31, 2012) until the current quarter. It may be noted that Titan has started reporting its numbers as per the Indian Accounting System (IND AS) since Q1-17 and hence the numbers in the charts may not be accurate – this report and the charts are meant as an approximate representation of the company’s numbers.

    During the nineteen quarter period under consideration in this report, Titan’s Ad spends were the highest in Q1-16, both in absolute rupees and in terms of percentage of TIO. Lowest Ad spends during the same period in absolute rupees and in terms of percentage of TIO waslowest in Q4-13 at Rs 66.63 crore and 2.5 percent of TIO respectively.

    Also, during the nineteen quarter period under consideration in this report, Titan’s ad spends show a linear increasing trend in terms of absolute rupees as indicated by the broken blue trend line, while ad spends in terms of percentage of TIO show a slow linear decline as indicated by the broken maroon line in Fig A.

    public://TITAN-AD.jpg

    Company Speak

    Titan Managing Director Bhaskar Bhat said, “This was an extremely good quarter for the Company with respect to profits. All businesses of the company recorded profits in the quarter. The Jewellery business had an extremely good studded jewellery activation and the Watches business launched its second smart watch, Juxt Pro. All our retail channels grew. The festive season has commenced very well. For the Dussehra to Diwali festive period, Tanishq registered a growth of 39 percent over last year. In watches, for the same period, our World of Titan stores grew by 14 percent and Helios stores by 11 percent in retail sales.”

    Note:(1)Titan has started reporting its numbers as per the Indian Accounting System (IND AS) since Q1-17 and hence the numbers in the charts may not be accurate – this report and the charts are meant as an approximate representation of the company’s numbers.

    (2) The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:

    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.

    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

  • Q2-17: Ad exp up, gold hedging helps Titan’s numbers

    Q2-17: Ad exp up, gold hedging helps Titan’s numbers

    BENGALURU: The Titan Company Limited (Titan) which believes in delivering value through brands had higher advertising spends (ad spends) in the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago (y-o-y) quarter Q2-16. The company’s ad expense in the current quarter was up 9.4 percent y-o-y at Rs 98.08 crore as compared to the Rs 89.64 crore in Q2-16.

    The company’s bottomline (Profit after tax- PAT) increased 23.5 percent y-o-y to Rs 180.76 crore in Q2-17 as compared to Rs 146.35 crore. Total comprehensive income (TCI) in the current quarter was increasedfurther by a gain of Rs 100.26 crore due hedging instruments for gold price hedging, the unutilized portion of which Titan recognised as an expense head in its profit and loss statement. TCI in Q2-17 was 89.7 percent higher y-o-y at Rs 269.37 crore as compared to Rs 141.97 crore in Q2-16.

    Segment Performance

    Titan has 4 revenue segments – watches having five majorwatch brands –Titan, Xylus, Nebula, Sonata, Fastrack, and three point of sales brands – World of Titan, Helios and Fastrack; Jewellery with Tanishq, Zoya, Gold Plus from Tata and sub brand Mia; Eyewear under the Titan EYE+, Fastrack, Glares and Cabana brandsand ‘Other’ such as precision engineering among others.

    Titan’s Jewellery business is its major revenue generating stream that contributes more than70 percent to the company’s revenue.  In the current quarter, jewellery business revenue was almost flat (grew 0.2 percent, grew by Rs 4.79 crore) y-o-y to Rs 1,987.51 crore (74.3 percent of net sales) from Rs 1982.72 crore (73.9 percent of net sales). The company says that performance of the diamond studded jewellery segment was much better than plain gold segment.

    The company’s Watches division is the next major division in terms of revenue contribution. Revenues from watches declined5.2 percent (reduced by Rs 28.75 crore) y-o-y to Rs 52.369 crore (19.6 percent net sales) from Rs 552.44 crore (20.6 percent net sales).  Titan explains the reason for the decline in a release that says the Watches division continued to exhibit a decent performance in the domestic market but the overall business declined due to lack of growth in some of its international markets as well as its service business which went through re-structuring.

    Titan’s Eyewear business which contributes about 3 to 4 percent to the company’s revenue, reported 6.6 percent (increased by Rs5.86 crore) y-o-y growth in revenue to Rs95.19 crore (3.6 percent of TIO) from Rs 89.33 crore (3.3 percent of TIO).

    Titan’s TIO in the current quarter was also flat (declined 0.2percent, reduced by Rs5.57 crore) y-o-y to Rs 2,675.77 crore from Rs 2,681.34 crore.

    Advertisement spend trends

    Please refer to fig A below for Titan’s Ad expenses over a nineteen quarter period starting Q4-12 (quarter ended March 31, 2012) until the current quarter. It may be noted that Titan has started reporting its numbers as per the Indian Accounting System (IND AS) since Q1-17 and hence the numbers in the charts may not be accurate – this report and the charts are meant as an approximate representation of the company’s numbers.

    During the nineteen quarter period under consideration in this report, Titan’s Ad spends were the highest in Q1-16, both in absolute rupees and in terms of percentage of TIO. Lowest Ad spends during the same period in absolute rupees and in terms of percentage of TIO waslowest in Q4-13 at Rs 66.63 crore and 2.5 percent of TIO respectively.

    Also, during the nineteen quarter period under consideration in this report, Titan’s ad spends show a linear increasing trend in terms of absolute rupees as indicated by the broken blue trend line, while ad spends in terms of percentage of TIO show a slow linear decline as indicated by the broken maroon line in Fig A.

    public://TITAN-AD.jpg

    Company Speak

    Titan Managing Director Bhaskar Bhat said, “This was an extremely good quarter for the Company with respect to profits. All businesses of the company recorded profits in the quarter. The Jewellery business had an extremely good studded jewellery activation and the Watches business launched its second smart watch, Juxt Pro. All our retail channels grew. The festive season has commenced very well. For the Dussehra to Diwali festive period, Tanishq registered a growth of 39 percent over last year. In watches, for the same period, our World of Titan stores grew by 14 percent and Helios stores by 11 percent in retail sales.”

    Note:(1)Titan has started reporting its numbers as per the Indian Accounting System (IND AS) since Q1-17 and hence the numbers in the charts may not be accurate – this report and the charts are meant as an approximate representation of the company’s numbers.

    (2) The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:

    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.

    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

  • Culture Machine launches Blush.me, extension of media brand Blush

    Culture Machine launches Blush.me, extension of media brand Blush

    MUMBAI: Culture Machine’s digital brand Blush has been a front-runner in breaking women-centric stereotypes in a revolutionary and beautiful manner. Extending this flagship brand, the digital media firm announced the launch of www.Blush.me, an online destination that seeks to break away from the usual and provide smart, niche content for the modern urban Indian woman.

    With unusual sections and relatable articles, the portal aims to become synonymous with the true spirit of today’s woman and celebrate her in all her glory.

    The ‘Cheers’ section will celebrate inspiring stories of fellow women while the ‘Vanity’ section shall indulge the beauty and style in each one of them. The ‘Unwind’ section shall provide a list of the most happening things while the ‘Let’s Gab’ section shall help one discover their inner voice. Not forgetting the video origins of the brand, Blush.me also has the Studio section where one can view original, freshly brewed formats including the path-breaking UnBlushed and Blush Originals series amongst others.

    “With Blush.me, we will break the stereotypes that are usually associated with women-centric content online. We want Blush to be the brand that women in India grow up and grow old with, a belief encapsulated in the domain as well. Our mission is to be the definitive media brand for the modern urban Indian women, globally,” said Blush.me editor-in-chief Reema Behl.

    Culture Machine’s digital media brands include Being Indian, Put Chutney, Awesome Sauce, Viva and Blush. In the last year, the firm expanded their native video brands starting with Being Indian to web properties, breaking into the top 150 web properties in India and also winning the Website of the Year Award last month.

  • Culture Machine launches Blush.me, extension of media brand Blush

    Culture Machine launches Blush.me, extension of media brand Blush

    MUMBAI: Culture Machine’s digital brand Blush has been a front-runner in breaking women-centric stereotypes in a revolutionary and beautiful manner. Extending this flagship brand, the digital media firm announced the launch of www.Blush.me, an online destination that seeks to break away from the usual and provide smart, niche content for the modern urban Indian woman.

    With unusual sections and relatable articles, the portal aims to become synonymous with the true spirit of today’s woman and celebrate her in all her glory.

    The ‘Cheers’ section will celebrate inspiring stories of fellow women while the ‘Vanity’ section shall indulge the beauty and style in each one of them. The ‘Unwind’ section shall provide a list of the most happening things while the ‘Let’s Gab’ section shall help one discover their inner voice. Not forgetting the video origins of the brand, Blush.me also has the Studio section where one can view original, freshly brewed formats including the path-breaking UnBlushed and Blush Originals series amongst others.

    “With Blush.me, we will break the stereotypes that are usually associated with women-centric content online. We want Blush to be the brand that women in India grow up and grow old with, a belief encapsulated in the domain as well. Our mission is to be the definitive media brand for the modern urban Indian women, globally,” said Blush.me editor-in-chief Reema Behl.

    Culture Machine’s digital media brands include Being Indian, Put Chutney, Awesome Sauce, Viva and Blush. In the last year, the firm expanded their native video brands starting with Being Indian to web properties, breaking into the top 150 web properties in India and also winning the Website of the Year Award last month.

  • Priyanka Chopra Pantene’s new global ambassador

    Priyanka Chopra Pantene’s new global ambassador

    MUMBAI: Pantene, a leading hair care brand, has welcomed the superstar and Bollywood actress Priyanka Chopra as their newest global brand ambassador. Joining an esteemed roster of strong women around the globe such as Selena Gomez, Ellie Goulding, Gisele Bundchen, Priyanka adds another feather to her cap by becoming the first Indian actress to represent the brand globally.

    Pantene stands for ‘Strong is Beautiful’ and Priyanka Chopra embodies this by inspiring women across the globe with her inner strength and beauty. She will be the face of Pantene’s new campaign celebrating the Brand’s biggest breakthrough in 30 years.

    Commenting on her association with the brand, Priyanka said, “A favorite around the world, I love that Pantene celebrates and advocates that being strong is beautiful”. She adds, “Inner Strength is as important for hair as it is for life. Strong hair can handle anything! Pantene with its new and improved formula has given me thicker, stronger hair allowing me to endure any hair damage and experiment with different styles!”

    Priyanka’s lustrous hair has received its fair share of worldwide fame, with many proclaiming that her hair deserves ‘an Emmy’ of its own! “Yes, I do get that a lot wherever I go. As we all know, your hair needs regular, proper care. With the new Pantene, one can get just that! It’s more than just a shampoo; it strengthens and nourishes hair right from the root to the tip. All that strength and nourishment wrapped up in your daily wash? What more can your hair ask for!”

  • Priyanka Chopra Pantene’s new global ambassador

    Priyanka Chopra Pantene’s new global ambassador

    MUMBAI: Pantene, a leading hair care brand, has welcomed the superstar and Bollywood actress Priyanka Chopra as their newest global brand ambassador. Joining an esteemed roster of strong women around the globe such as Selena Gomez, Ellie Goulding, Gisele Bundchen, Priyanka adds another feather to her cap by becoming the first Indian actress to represent the brand globally.

    Pantene stands for ‘Strong is Beautiful’ and Priyanka Chopra embodies this by inspiring women across the globe with her inner strength and beauty. She will be the face of Pantene’s new campaign celebrating the Brand’s biggest breakthrough in 30 years.

    Commenting on her association with the brand, Priyanka said, “A favorite around the world, I love that Pantene celebrates and advocates that being strong is beautiful”. She adds, “Inner Strength is as important for hair as it is for life. Strong hair can handle anything! Pantene with its new and improved formula has given me thicker, stronger hair allowing me to endure any hair damage and experiment with different styles!”

    Priyanka’s lustrous hair has received its fair share of worldwide fame, with many proclaiming that her hair deserves ‘an Emmy’ of its own! “Yes, I do get that a lot wherever I go. As we all know, your hair needs regular, proper care. With the new Pantene, one can get just that! It’s more than just a shampoo; it strengthens and nourishes hair right from the root to the tip. All that strength and nourishment wrapped up in your daily wash? What more can your hair ask for!”