Category: Brands

Jahan Desh ke Rakshak wahan tak DishTV; special offer launched

MUMBAI: There is no greater love, than the love for one’s country. As India celebrated the 69th Army Day on 15 January, DishTV paid tribute to the valour, indomitable spirit and determination of the brave soldiers of the Indian Armed Forces.

DishTV network reaches far-flung areas where the jawans of the Indian Army are posted. Highlighting this strength, DishTV has launched a campaign under the aegis ‘Jahan Desh ke Rakshak wahan tak DishTV.’

Saluting the spirit of The Indian Armed Forces – DishTV has also announced special offers. The offers that are extended on the occasion of Army Day, give distinct benefits to the jawans of the Defence and Paramilitary forces and their families, to avail discounts on DishTV connections under the ‘Jai Jawan’ scheme. Under this scheme, on new acquisition of SD or HD connection, a Jawan can enjoy a host of special offers on the new set top box as well as on monthly recharge amount. The extra relocation charges have also been waived off for our brave sentinels.

DishTV India CEO Arun Kapoor expressed, “It is truly an honour to salute our superheroes and brave hearts on Army Day. As an acknowledgement of their devotion to the nation, we have launched special offers for our Jawans in the Indian armed forces and their families. This is our commitment to recognising the armed forces’ selfless services and sacrifices.”

As a tribute to the Armed forces altruistic services, the brand has extended services to the nation’s protectors by introducing a relocation plan specifically designed for armed force personnel and families who constantly on the move and are deputed to numerous locations. DishTV will waive off the relocation charges when the officers and Jawans shift to a new location. With these bundle of offers, they can take their DishTV connection everywhere they go at pocket-friendly prices and convenience.

As an extension to the brand’s tribute to the army’s altruistic service to the nation, DishTV has also come up with a relocation plan specifically designed for armed forces personnel, who are constantly on the move and are posted to different locations. DishTV will waive off the relocation charges whenever the person shifts to a different area. Along with the bundle of benefits offered to the Jawans, they also take their DishTV connection everywhere they go at pocket-friendly prices and convenience.

January 17, 2017
Jahan Desh ke Rakshak wahan tak DishTV; special offer launched

MUMBAI: There is no greater love, than the love for one’s country. As India celebrated the 69th Army Day on 15 January, DishTV paid tribute to the valour, indomitable spirit and determination of the brave soldiers of the Indian Armed Forces.

DishTV network reaches far-flung areas where the jawans of the Indian Army are posted. Highlighting this strength, DishTV has launched a campaign under the aegis ‘Jahan Desh ke Rakshak wahan tak DishTV.’

Saluting the spirit of The Indian Armed Forces – DishTV has also announced special offers. The offers that are extended on the occasion of Army Day, give distinct benefits to the jawans of the Defence and Paramilitary forces and their families, to avail discounts on DishTV connections under the ‘Jai Jawan’ scheme. Under this scheme, on new acquisition of SD or HD connection, a Jawan can enjoy a host of special offers on the new set top box as well as on monthly recharge amount. The extra relocation charges have also been waived off for our brave sentinels.

DishTV India CEO Arun Kapoor expressed, “It is truly an honour to salute our superheroes and brave hearts on Army Day. As an acknowledgement of their devotion to the nation, we have launched special offers for our Jawans in the Indian armed forces and their families. This is our commitment to recognising the armed forces’ selfless services and sacrifices.”

As a tribute to the Armed forces altruistic services, the brand has extended services to the nation’s protectors by introducing a relocation plan specifically designed for armed force personnel and families who constantly on the move and are deputed to numerous locations. DishTV will waive off the relocation charges when the officers and Jawans shift to a new location. With these bundle of offers, they can take their DishTV connection everywhere they go at pocket-friendly prices and convenience.

As an extension to the brand’s tribute to the army’s altruistic service to the nation, DishTV has also come up with a relocation plan specifically designed for armed forces personnel, who are constantly on the move and are posted to different locations. DishTV will waive off the relocation charges whenever the person shifts to a different area. Along with the bundle of benefits offered to the Jawans, they also take their DishTV connection everywhere they go at pocket-friendly prices and convenience.

January 17, 2017
It’s all FMCG brands among top 10 TV advertisers in week one of 2017

BENGALURU: Hindustan Lever Limited (Lever) brands led the FMCG brands with a massive 96,682 television advertisement insertions (36.03 percent of the total insertions by top 10 advertisers). The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals. All the companies among the top 10 television advertisers were FMCG players. The total number of insertions by the top 10 advertisers in week 1 was 3.22 percent more than the 259,961 insertions in week 52 of 2016. Lever’s ad insertions in week 1 increased 11.36 percent from 86,819 in the previous week.

Besides Lever being mentioned in the list of top 10 advertisers in terms of insertions, BARC has also mentioned some of its subsidiary/brands separately in the lists, including Brooke Bond Lipton India Ltd, Ponds India. Similarly, Godrej companies Godrej Consumer Products Ltd andGodrej Sara Lee Ltd find places at eighth and tenth spots with 11,792 (4.39 percent of total) and 11,471 (4.25 percent) insertions respectively.

At second place and trailing far behind was Reckitt Benckiser (India) Ltd with 29,538 (11.01 percent) of insertions. PatanjaliAyurved Limited (Payanjali), which had stood at number 2 for the last four weeks of 2016, was placed third in week 1 of 2017 with 29,538 (10.82 percent) insertions, 13.05 percent lower than the 33,381 insertions in week 52 of 2016.

Please refer to Fig A for BARC data on top 10 advertisers in terms of insertions Across Genre: All India (U+R): 4+ Individualsfor week 1 of 2017 below:

As mentioned above, in weeks 49 to 52 of 2016, Lever led the pack followed by Patanjali. Among mobile services, Bharti Airtel Ltd was also present in all the last four weeks of 2016. Please refer to Fig B below for Fig B – BARC: Top 10 Advertisers Across Genre: All India (U+R) : 4+ Individuals – weeks 49-52 of 2016:

January 13, 2017
It’s all FMCG brands among top 10 TV advertisers in week one of 2017

BENGALURU: Hindustan Lever Limited (Lever) brands led the FMCG brands with a massive 96,682 television advertisement insertions (36.03 percent of the total insertions by top 10 advertisers). The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals. All the companies among the top 10 television advertisers were FMCG players. The total number of insertions by the top 10 advertisers in week 1 was 3.22 percent more than the 259,961 insertions in week 52 of 2016. Lever’s ad insertions in week 1 increased 11.36 percent from 86,819 in the previous week.

Besides Lever being mentioned in the list of top 10 advertisers in terms of insertions, BARC has also mentioned some of its subsidiary/brands separately in the lists, including Brooke Bond Lipton India Ltd, Ponds India. Similarly, Godrej companies Godrej Consumer Products Ltd andGodrej Sara Lee Ltd find places at eighth and tenth spots with 11,792 (4.39 percent of total) and 11,471 (4.25 percent) insertions respectively.

At second place and trailing far behind was Reckitt Benckiser (India) Ltd with 29,538 (11.01 percent) of insertions. PatanjaliAyurved Limited (Payanjali), which had stood at number 2 for the last four weeks of 2016, was placed third in week 1 of 2017 with 29,538 (10.82 percent) insertions, 13.05 percent lower than the 33,381 insertions in week 52 of 2016.

Please refer to Fig A for BARC data on top 10 advertisers in terms of insertions Across Genre: All India (U+R): 4+ Individualsfor week 1 of 2017 below:

As mentioned above, in weeks 49 to 52 of 2016, Lever led the pack followed by Patanjali. Among mobile services, Bharti Airtel Ltd was also present in all the last four weeks of 2016. Please refer to Fig B below for Fig B – BARC: Top 10 Advertisers Across Genre: All India (U+R) : 4+ Individuals – weeks 49-52 of 2016:

January 13, 2017
After Alia, Gionee ropes in Virat Kohli

MUMBAI: Gionee clocks 1.20 cr customers in India and announced ace cricketer and the captain of the Indian Cricket Team Virat Kohli as their new brand ambassador.

Kohli will soon be seen in the upcoming campaign of Gionee, and will also be actively involved in a host of innovative marketing and customer experience initiatives of the brand. Gionee had roped in actor Alia Bhatt as it’s brand ambassador a few months ago and he is joining her in helping the brand touch new heights.

The company grew twice as much as the last fiscal year and has ambitious targets for this year as well. It undertook several strategic steps in recent times to further consolidate it’s position. It rolled out a global re-branding exercise with a new logo and tagline, “Make Smiles” along with signing on an MoU to put up it’s own manufacturing unit in India.

The association with Virat Kohli will further enable the brand to carry forward it’s high decibel visibility and connect.

On the partnership, Gionee India country CEO and MD Arvind.R Vohra said “ India is one of the fastest growing young economies in the world and Gionee takes immense pride in having India’s biggest youth icons Virat Kohli and Alia Bhatt as its brand endorsers. With the two of the most loved icons in India our motto of Making Smiles is bound to create a new benchmark across billions of young hearts.”

On the association, Kohli said “I play my game with dignity and passion and apply the same rule in choosing my partnerships. Gionee comes across as a brand that is fueled by passion, determination and focus to innovate and perform and with all of this have it’s heart in the right place by giving back to society. Thus, I feel and believe that this association will go a long way. I am very excited to start this journey with Gionee.”

January 11, 2017
After Alia, Gionee ropes in Virat Kohli

MUMBAI: Gionee clocks 1.20 cr customers in India and announced ace cricketer and the captain of the Indian Cricket Team Virat Kohli as their new brand ambassador.

Kohli will soon be seen in the upcoming campaign of Gionee, and will also be actively involved in a host of innovative marketing and customer experience initiatives of the brand. Gionee had roped in actor Alia Bhatt as it’s brand ambassador a few months ago and he is joining her in helping the brand touch new heights.

The company grew twice as much as the last fiscal year and has ambitious targets for this year as well. It undertook several strategic steps in recent times to further consolidate it’s position. It rolled out a global re-branding exercise with a new logo and tagline, “Make Smiles” along with signing on an MoU to put up it’s own manufacturing unit in India.

The association with Virat Kohli will further enable the brand to carry forward it’s high decibel visibility and connect.

On the partnership, Gionee India country CEO and MD Arvind.R Vohra said “ India is one of the fastest growing young economies in the world and Gionee takes immense pride in having India’s biggest youth icons Virat Kohli and Alia Bhatt as its brand endorsers. With the two of the most loved icons in India our motto of Making Smiles is bound to create a new benchmark across billions of young hearts.”

On the association, Kohli said “I play my game with dignity and passion and apply the same rule in choosing my partnerships. Gionee comes across as a brand that is fueled by passion, determination and focus to innovate and perform and with all of this have it’s heart in the right place by giving back to society. Thus, I feel and believe that this association will go a long way. I am very excited to start this journey with Gionee.”

January 11, 2017
Discovery goes #Indiamyway in Maruti Suzuki

MUMBAI: Discovery Channel in association with Maruti Suzuki India Limited (MSIL) organised an event in New Delhi to celebrate the culmination of its journey across 29 states. Cruising around in a Maruti Suzuki Vitara Brezza, covering over 28,000 kilometers, the epic-journey entitled #Indiamyway was captured by Discovery cameras and was televised on the network.

A showreel presenting the best-off moments of the journey was screened at the event. On this occasion, Discovery also released a DVD pack of the television series unveiled MSIL executive director – marketing and sales R S Kalsi, Discovery Networks Asia-Pacific VP advertising sales (south Asia) Karamjit Dua, and Meraj Shah, actor and presenter of the series.

The 13-part series which aired on Discovery, travelled across India in search of young Indians, their passion and their continual quest for the unusual, glamourous and adventurous side of life. The series was hosted by Paloma Monappa, an actor and avid traveler, and Shah, a travel writer, who went on a road trip for an exploration of a ‘New India’. They introduced viewers to a range of fun, eclectic characters ranging from celebrities, tribal fashionistas, women wrestlers, young scientists, tattoo artists, path breaking entrepreneurs and many others.

Kalsi said, “It has been a matter of immense pride for the two pioneering brands – Maruti Suzuki and Discovery to collaborate and explore the new-age India.” Dua said, “Discovery offers captivating and incomparable blend of programmes that stimulate viewers’ mind. #Indiamyway has been our endeavor to showcase the immense talent, passion and changing aspirations of the millennials in the country.” Shah said, “I have been travelling for years, however, this road trip was unique and invigorating.”

January 10, 2017
Discovery goes #Indiamyway in Maruti Suzuki

MUMBAI: Discovery Channel in association with Maruti Suzuki India Limited (MSIL) organised an event in New Delhi to celebrate the culmination of its journey across 29 states. Cruising around in a Maruti Suzuki Vitara Brezza, covering over 28,000 kilometers, the epic-journey entitled #Indiamyway was captured by Discovery cameras and was televised on the network.

A showreel presenting the best-off moments of the journey was screened at the event. On this occasion, Discovery also released a DVD pack of the television series unveiled MSIL executive director – marketing and sales R S Kalsi, Discovery Networks Asia-Pacific VP advertising sales (south Asia) Karamjit Dua, and Meraj Shah, actor and presenter of the series.

The 13-part series which aired on Discovery, travelled across India in search of young Indians, their passion and their continual quest for the unusual, glamourous and adventurous side of life. The series was hosted by Paloma Monappa, an actor and avid traveler, and Shah, a travel writer, who went on a road trip for an exploration of a ‘New India’. They introduced viewers to a range of fun, eclectic characters ranging from celebrities, tribal fashionistas, women wrestlers, young scientists, tattoo artists, path breaking entrepreneurs and many others.

Kalsi said, “It has been a matter of immense pride for the two pioneering brands – Maruti Suzuki and Discovery to collaborate and explore the new-age India.” Dua said, “Discovery offers captivating and incomparable blend of programmes that stimulate viewers’ mind. #Indiamyway has been our endeavor to showcase the immense talent, passion and changing aspirations of the millennials in the country.” Shah said, “I have been travelling for years, however, this road trip was unique and invigorating.”

January 10, 2017
dittoTV to telecast I-League, EFL live on Ten Sports

MUMBAI: Over the past decade, the popularity of football tournaments nationally and internationally has paved the way for growing the fan base of the sport in India. In response to this growing trend, dittoTV has brought together the most anticipated Indian league- the I-League to its platform.

The championship will kick-start with a fierce competition between East Bengal and Aizawl FC at 4.30 pm, followed by Bengaluru FC and Shillong Lajong FC at 7 pm on January 7. This year, the I-League will also witness the entry of newcomers Minerva FC and Chennai City FC in an action-packed match on 8 January at 4.30 pm.

The semi-final of EFL kicks off on 11 January at 1.30 am, followed by a match on 12 January at 1.15 am.

The widely followed EFL that kicked off in 2016 is gearing up for it’s semi-final, with two highly awaited matches. Manchester United will compete with Hull City on 11 January, followed by Southampton v/s Liverpool on 12 January.

Youth being the chief driving force of the country, has largely influenced the growth of football as a sport in India. Since television viewing in India is traditionally subject to the preference of the older generation, young football fanatics find themselves resorting to online sports portals and live television platforms to keep up with the latest updates on their favourite sport. Consequently, international football leagues boast of an impressive rise in the number of viewers on multiple digital platforms in India, including dittoTV.

dittoTV subscribers can tune into Ten 1 HD to watch the the matches live.

January 5, 2017
dittoTV to telecast I-League, EFL live on Ten Sports

MUMBAI: Over the past decade, the popularity of football tournaments nationally and internationally has paved the way for growing the fan base of the sport in India. In response to this growing trend, dittoTV has brought together the most anticipated Indian league- the I-League to its platform.

The championship will kick-start with a fierce competition between East Bengal and Aizawl FC at 4.30 pm, followed by Bengaluru FC and Shillong Lajong FC at 7 pm on January 7. This year, the I-League will also witness the entry of newcomers Minerva FC and Chennai City FC in an action-packed match on 8 January at 4.30 pm.

The semi-final of EFL kicks off on 11 January at 1.30 am, followed by a match on 12 January at 1.15 am.

The widely followed EFL that kicked off in 2016 is gearing up for it’s semi-final, with two highly awaited matches. Manchester United will compete with Hull City on 11 January, followed by Southampton v/s Liverpool on 12 January.

Youth being the chief driving force of the country, has largely influenced the growth of football as a sport in India. Since television viewing in India is traditionally subject to the preference of the older generation, young football fanatics find themselves resorting to online sports portals and live television platforms to keep up with the latest updates on their favourite sport. Consequently, international football leagues boast of an impressive rise in the number of viewers on multiple digital platforms in India, including dittoTV.

dittoTV subscribers can tune into Ten 1 HD to watch the the matches live.

January 5, 2017