ITV

Category: Brands

  • Music, Online and BJP crash FMCG party in weeks 1 to 6 of ’17

    BENGALURU:FMCG advertisers had 92.25 percent of the share of television advertisement insertions among the total TV ad insertions by top 10 advertisers across genres list in weeks 1 to 6 of 2017 (Saturday, 31 December 2016 to Friday, 10 February 2017). Of the total of 1,862,229 insertions by top 10 advertisers across in the first 6 weeks of fiscal 2017, FMCG had 1,724,381 TV spots.

    This paper must be read with a caveat: It deals only with the players present in BARC’s top 10 list of advertisers/brands. The sums/percentages of other genres/players’ advertisements have not been mentioned in this paper during the period under consideration could be more/higher.

    The only advertiser from the Music genre – Super Cassettes Industries (Super Cassettes) had 4.33 percent (80,293 insertions) of the share of TV ads among the top 10 advertisers across genres list in same period. Online player Amazon Online India Pvt Ltd with 44,601 insertions (2.39 percent) was followed by the BJP (Politics genre) with 1.03 percent (19,324 insertions). Please refer to Fig A below:

    public://Untitled-2_10.jpg

    Analysis ofBroadcast Audience Research Council (BARC) data for Top 10 Advertisers Across Genre: All India (U+R): 4+ Individuals, shows that 16 advertisers were present in the top lists for weeks 1 to 6 of 2017. Five FMCG advertisers were in the top 10 list during all the first 6 weeks of 2017 – Hindustan Lever Limited (Lever), Reckitt Benckiser (India) Ltd (Reckitt), PatanjaliAyurved Ltd (Patanjali), Cadburys India Ltd  (Cadbury) and Procter & Gamble (P&G). FMCG majors Brooke Bond Lipton India Ltd (Brooke Bond) was present in the list for five of the first 6 weeks, while its FMCG peers SmithklineBecham (Smithkline) and Ponds India (Ponds), along with Music company Super Cassettes, were present in the list for 4 of the six weeks on 2017. Please refer to Fig B below.

    public://Untitled-3_13.jpg

    Figure C shows the list of top ten advertisers for each individual week. Across all the six weeks Lever has been at the pole position in the top 10 list. Overall, Lever had 5,92,453 TV insertions (31.70 percent of the total TV insertions by the top 10 advertisers) during the period. During the first five weeks, there was a sort of a tug of war between Reckitt and Patanjali, with the odds in favour of Reckitt, for the second spot in the top 10 advertisers list. In week 6, Reckitt raced far ahead of Patanjalito second place with a massive 62,128 insertions as compared to the latter’s 23,356 insertions. However, Reckitt itself was a fair distance behind numerouno Lever in week 6. Patanjali dropped to the sixth place in week 2017 in list of top 10 TV advertisers.

    With elections in five states, the Political genre through the ruling party –BJP found a place for itself in the top 10 list in week 6. As mentioned above, the BJP was ranked eighth with 19,324 insertions in the top 10 list of TV advertisers.

    It may be noted that in terms of brands, the BJP lead the top 10 list in terms of TV insertions for weeks 5 and 6 with 11,563 and 19,324 insertions respectively.

    public://Untitled-4_0.jpg

     

  • Havells India eyes consumer durables; to acquire Lloyd brand

    MUMBAI: It’s made its mark in the electrical appliances and components sector, courtesy it highpowered media and advertising blitz in TV and in print. Now branding champion Havells India is looking to replicate that feat in the consumer durables business sector too. Over the weekend the company announced that it has received board approval to acquire Lloyd Consumer Durable Business Division at an enterprise value of Rs 1,600 crore.

    The transaction will take about eight weeks to be executed. The company has signed an in-principle agreement with Lloyd Electrical and Engineering Ltd and Fedders Lloyd Corp Limited to acquire the Lloyd brand and the consumer durable business that is engaged in sourcing, assembling, marketing and distribution of consumer durables including air-conditioners, TVs, washing machines and other household appliances.

    Havells will acquire the consumer business infrastructure, people, distribution network including and not limited to absolute, exclusive ownership and right to all intellectual property of Brand Lloyd, logo, trademark, goodwill and attendant rights

    Havells is a major brand in the electrical appliances in components sector and is know for its focused advertising – especially for its tough wires.

    Lloyd has, over the last decade, built a brand, distribution and service network to provide a comprehensive experience to its consumers. It is among the top 3 brands in air‐conditioners’ category with a well‐entrenched national network in Tier I and II cities. The brand has expanded into TVs and Washing machines as well.

    Havells India CMD Anil Rai Gupta said, “The proposed acquisition is in line with Havells objective of ‘Deeper into Homes’, driving domestic expansion and owning a brand and distribution oriented asset. We would leverage and extend the trust associated with brand Havells to consumers, dealers, vendors of Lloyd and create a similar recognition in the consumer durables segment.”

  • Kohli is Puma’s face, for Rs 110 crore

    MUMBAI: The global sportswear brand has announced the signing of Indian cricket captain and sports icon Virat Kohli as their global brand ambassador. Virat, who is among the best ever Indian cricketers, joins the the brand’s growing portfolio of world renowned athletes. The partnership between Virat and Puma is a landmark eight years long association, which will see them work towards transforming the sports and fitness ecosystem in India.

    According to media reports, Kohli has signed the deal for Rs 110 crore.

    As part of this exclusive association Virat will work closely with Puma in developing a line which will include cricket, fitness and Sports Style. The merchandise will include footwear, apparel and accessories. The collection will carve a niche for itself with Virat’s signature style amalgamated with his fashion sensibilities targeted to the Indian youth. This range would be launched in the autumn winter season this year.

    Puma India MD Abhishek Ganguly said, “Virat has been credited with reshaping the role of a sportsman today; emphasizing the importance of fitness across all sports thus endorsing the ethos of the brand.”

    Kohli said, “I am impressed by the way Puma has gained popularity and market leadership in India in a very short period of time.”

  • LeEco India massively slashes workforce, is it the end?

    MUMBAI: It came in like a storm with booming announcements about the humungous investments ($200 million, according to news reports) it intends to make in content in India for its LeEco content ecosystem. 

    It hired quick and fast and before you knew it the media went to town about how great Chinese smart phone, TV maker  and online content aggregator LeEco India  is. 

    But early into the new year,  the company silently started the process of cutbacks, and has nearly shuttered its Mumbai operations. Some  400 employees were asked to take a month’s pay check in lieu of their notice period and leave. 

    Insiders state that LeEco COO Indian content  Debashish Ghosh, marketing head Divya Dixit, commissioning editor Harini Calumur, subscription head Jayahsree Sriram, among a slew of other professionals quit.  No information was available at the time of writing on whether LeEco India head Atul Jain had also been shown the door.

    It looks like the  dot com  boom to bust story is set for a repeat  in the VOD segment where a gaggle of players has set up shop. And LeEco might be the first of the many carcasses that could line the streets of streaming scorporate-dom. 

    Former employees claim that LeEco India is a victim of the spending spree hangover its international business has been experiencing. The company has been in a bit of a bind financially and the squeeze was felt in India. And how!

    LeEco’s founder and chief executive Jia Yueting had in a mail to employees in January said that the firm had burnt cash too quickly as it expanded into other businesses, including smartphones, driverless cars, etc. 

    Chinese real estate firm Sunac China Holdings reportedly invested about $2.18 billion in the company a couple of months ago, giving it a bit of a breather.

    Hence, the company decided to go into pause mode,  relook at its business strategy for the Indian market, which is among the ones it sees a lot of promise in, apart from the US. 

    The buzz is that of the overall estimated 400 employees based out of Mumbai, Delhi and Bangalore, 250  were issued pink slips sometime during late last year and over the new year.

    Its Delhi and Bengaluru offices also underwent  heavy downsizing  is what company insiders told indiantelevision.com. 

    Says a senior manager:  “It came as a shocker to everyone. LeEco invested too much money in India and hired a lot of people in one go. The business model went wrong,” said a source. “We had little to do but play games as money had totally dried up in the last few months and found it challenging to honour our commitments to our partners.” 

    LeEco India had also planned to set up a device manufacturing company in Noida but that plan was cancelled a few months ago. The company also exited its offline sales of smartphones and slashed its  advertising budgets.

    Media pundits say that demonetisation further hit its operations, deepening the crisis. 

    Apart from   India, the company had major plans for the US and other territories.

    LeEco forayed into the Indian smartphone market with the launch of  a few smart phones over the past year under online sales partnerships with ecommerce platform Flipkart. It rolled out its line of TVs too in India, 

    It also inked content partnerships with over-the-top (OTT) players Eros Now, YuppTV and Hungama. Content from VOD  platforms was pre-bundled with the purchase of the phones.

    The company also planned to produce its own content for India. 

    But that will have to wait for a while. Until it gets its business plans sorted out. 

    (The article had earlier stated that the company had 700 people of which 630 were issued pink slips. It also stated that senior management was shown the door; they actually resigned.)

    Also read:

    LeEco to produce content for India; launches new phone with ‘Supertainment’ package

    Debashish Ghosh to join LeEco as COO

    Will LeEco’s device-content bundling strategy pay off in India?

  • Infosys a ‘leader’ in magic quadrant for SAP: Gartner

    MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services today announced that Gartner Inc. has positioned Infosys as a ‘Leader’ in its EMEA and North America 2016 Magic Quadrant reports for SAP® Application Services.

    Gartner’s ‘Magic Quadrant for SAP® Application Services, EMEA’ report evaluates 19 service providers across multiple SAP® applications and technologies and Gartner’s ‘Magic Quadrant for SAP® Application Services, North America’ report evaluates 20 service providers. These reports assess their ability to deliver a comprehensive set of implementation and management services across the SAP® portfolio of products for Europe, Middle East, and Africa (EMEA), and North America respectively.

    Infosys president and deputy COO Ravi Kumar said, “Being named a Leader for SAP® Application Management Services by Gartner is a recognition of the investments we have made in our services capabilities. Infosys is focused on building innovative solutions to help clients reshape their digital landscape. Over time, these investments in new technologies and pre-configured industry solutions have streamlined and accelerated SAP®-enabled transformation programs for our clients.”

  • Huawei upgrades on Brand Finance list

    MUMBAI: Huawei advanced to become the world’s 40th most valuable brand in 2017, up seven places from its position a year ago, according to the “Global 500 2017 world’s most valuable brands” list. In its annual ranking, British brand valuation firm Brand Finance, the world’s leading brand valuation firm, valued the Huawei brand at US$ 25.23 billion, up 28% from the previous year.

    Every year, Brand Finance evaluates thousands of global brands to determine its “Brand Finance Global 500” list of today’s most valuable brands. In 2017, Brand Finance used its Royalty Relief methodology to calculate a theoretical brand royalty rate. The rate estimates the theoretical cost of utilizing a brand, based on the assumption that the brand is not already owned. The evaluation also included a thorough analysis of public awareness, brand loyalty, promotional events, marketing investment, employee satisfaction and corporate reputation. Brand Finance also took into account the brand’s future anticipated income.

    In 2016, Huawei boosted its worldwide branding efforts through a series of device launches and global marketing campaigns. Thanks to its innovative, premium flagship P and Mate Series smartphones, which represent Huawei’s industry-leading design, Huawei’s brand made significant global gains last year. In 2016, Huawei shipped over 140 million smartphones globally, which made it the world’s third largest vendor, with a market share of 10%, up 29% from a year ago. Figures indicate that Huawei is growing faster than the industry average. Huawei Consumer Business Group revenue for 2016 topped 178 billion RMB, an increase of 42% from 2015, marking the fifth consecutive year of steady growth.

    To continue to raise its brand profile worldwide, Huawei focused on implementing world-class global marketing campaigns that included design, fashion, entertainment and sports. According to an IPSOS survey, Huawei’s global brand recognition rose to 81% in 2016, up from 76% in 2015. The success of Huawei’s branding efforts is best reflected by customer sentiment. Overseas customer consideration and preference improved significantly by 66.7% and 100% respectively, compared to 2015.

    Brand Finance isn’t the only organization that has recognized Huawei’s significant brand impact. In fact, multiple global agencies have noted Huawei’s rising star, including WPP’s Millward Brown, BrandZ and Interbrand. Published by WPP’s Millward Brown, BrandZ ranked Huawei at No. 50 on the Top 100 Most Valuable Global Brands list, while Interbrand named Huawei No. 72 on its 100 Best Global Brands of 2016. Huawei has featured on both lists for consecutive years, demonstrating Huawei’s continued successes in building an exceptional global brand.

  • Celebrate V-Day at ‘Epitome of Love’

    MUMBAI: Valentine’s Day, the celebration of unconditional love and passion is round the corner. What better gift could you think of to surprise your valentine with a rendezvous to one of the Seven Wonders of the World – Taj Mahal. On this Valentine’s Day, Pacific Mall brings to life the quintessence of ultimate Love, “The Taj Mahal” with a replica built specially to celebrate the Epitome of Love this Valentine Week.

    Pacific Mall – Epitome of Love – Taj Mahal

    The 18 feet high Monument with Meenakari work done is a replica of the original monument. This Magnificent monument will spellbind every person to get a picture of him or her with this iconic beauty. Pacific mall has done some special preparation for its frequenter to make their day memorable by giving variant offers and lots of shopping activities such as – offer on Gifting and Dining for couple. So, everyone get a chance to grab this opportunity and be a part of this Valentine’s celebration.

    Commenting on the initiative, Pacific Mall centre director Salim Roopani said; “We want to create the magic and epitome of love and the expression of beauty that would make your Valentines’ day celebrations really meaningful. Valentine’s Day is a day of love and warmth and it’s a good time to show your love to important people of your lives. So, we at Pacific Mall are creating the magic to give a chance to our customers to make their day unforgettable day of their lives.”

    Pacific Mall invites guests to share the bliss fulfeeling this Valentine’s Week with an amorous atmosphere and a range of dining experiences. The mall offers assured shopping vouchers worth Rs.1,000/- to customers ondining for Rs.3,000/-& above (between 7th to 14th February) at Punjab Grill, Spaghetti Kitchen, Carl’s Junior, Hinglish, Zai Unplugged, Haldiram’s, Jamie’s Pizzeria and Dunkin Donuts. Shoppers can also shop for Rs. 5,000/- for their loved ones (between 7th to 14th February) at Gifting Stores like Archies, William Penn, Rama Watch, Helios, Sunglass Hut, MacV, Carat Lane, Momentz and Perfume Couture and get gift worth Rs. 1,000/- plus a chance to win a dinner for 2 at Punjab Grill.

  • Nestle Alpino love notes from Anuja Chauhan

    MUMBAI: It’s that time of the year again when romances bloom to a different beat, when ‘personal’ touch makes all the difference and when the loved ones come together. And, on that note, Nestlé Alpino is all set to celebrate love with popular rom-com writer Anuja Chauhan for an exciting Valentine’s Day activity titled Alpino Love Notes with Anuja Chauhan.

    Positioned as ‘Love’s Little Helper’, in this unique campaign, Alpino will help lovers to say it just right and add the magic of expressing personal emotions, as writer Anuja will carefully craft “Love Notes”. These notes will be wrapped around special packs of Nestlé Alpino and will also be available online for people to share. The campaign will be launched on Facebook with the release of a short digital video featuring Anuja Chauhan along with a compilation of all these special Love Notes. Later, ‘Love Notes’ will be launched online in the form of an e-book.

    Commenting on the activity, Nestlé India GM chocolate & confectionery Nikhil Chand says, “As a brand, Alpino has always lived up to its message of ‘To love is to share’, personalising this at every consumer touch point. This Valentine’s Day, Alpino expresses many dimensions of love in a personal way . The tie-up with Anuja Chauhan with specially written love notes for Valentine’s day is a category first.”

    The on-ground leg to the activation brings to life the joy of expression through personalized calligraphic cards being printed in stores with a personalized message of love. This will be given with every pack of Alpino. This promotional activity is driving engagement in Delhi/NCR, Mumbai and Bangalore by partnering with the More retail chain.

  • V-Day spend on dining high: Mastercard

    MUMBAI: It’s going to be a busy Valentine’s Day. According to the latest Mastercard Consumer Purchasing Priorities Survey, more than half of Indian consumers plan to go out for a meal on Valentine’s Day (55 per cent), and more than a third plan to spend time with their loved ones by going to the movies (42 per cent).

    The Mastercard survey throws light on spending patterns that are expected this Valentine’s Day. Among the Indian consumers surveyed, a fifth of (21 per cent) plan to buy a gift for their loved ones on Valentines’ Day, on an average spending close to Rs 1,500. Men and women show love differently when it comes to choosing gifts Among both genders, Indian consumers prefer to play it safe with their choice of gifts with the favorites being flowers (39 per cent), followed by cards (22 per cent) and chocolates (19 per cent), while some other options include jewellery, clothes, leather goods and high end gadgets.

    Consumer Purchasing Priorities survey 2016 — http://news.mstr.cd/2l0bXI6

    Although flowers reign supreme as the gift of choice, according to the second annual global “Mastercard Love Index” – created by analyzing credit, debit and prepaid card transactions over a three-year period – spending on flowers has decreased by 49 percent from 2014 to 2016, and spending in restaurants has increased by 91 per cent accounting for 55 percent of all transactions.

    Mastercard senior VP communications Asia Pacific Georgette Tan said “When it comes to expressing love on Valentine’s Day, Asia Pacific consumers including India are still sticking to traditional favorites including flowers and going out for a nice meal. Celebrated across cultures, Valentine’s Day continues to be one of the biggest spending days around the world, with young and mature consumers enjoying the merriments associated with this special day.”

    Meanwhile, people in Asia Pacific still value a personal touch, with 85 percent of transactions around Valentine’s Day made in person. At the same time, the Mastercard Love Index also revealed that technology is helping fire cupid’s arrow with Asia Pacific having seen an 81 percent increase in online sales over the last three years.

    Methodology

    The global “Mastercard Love Index” study analyzed aggregated transaction information made by credit, debit and prepaid cards across pre-selected merchant categories which took place over a three-year period from 2014 to 2016.

    Meanwhile, the survey data for Asia Pacific is based on Consumer Purchasing Priorities for the first half of 2017. 9,123 people in 18 markets across Asia Pacific aged 18-64, were asked about their spending plans for Valentine’s Day 2017. The markets included Australia, Bangladesh, Cambodia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Myanmar, New Zealand, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam. Data collection channels included internet surveys, in-person interviews, as well as telephone interviews, with the questionnaire available in both English and local language, whenever appropriate or necessary. The Index and its accompanying reports do not represent MasterCard’s financial performance.

    Mastercard and its Suite of Research Properties

    The Mastercard Index suite in Asia Pacific includes the long-running Mastercard Index of Consumer Confidence, as well as the Mastercard Index of Women’s Advancement, Mastercard Index of Financial Literacy, and the Mastercard Index of Global Destination Cities. In addition to the indices, Mastercard’s research properties also include a range of consumer surveys including Online Shopping, Ethical Spending and a series on Consumer Purchasing Priorities (covering Travel, Dining & Entertainment, Education, Money Management, Luxury and General Shopping).

     

  • TCS adjudged top UK employer by TEI

    MUMBAI: Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organisation, has been recognised as one of the UK’s Top 10 Employers by the Top Employers Institute.

    TCS was ranked in the top ten of just 78 employers to achieve accreditation as a UK Top Employer. Acrreditation is based on in-depth research into nine core HR criteria: Talent Strategy, Workforce Planning, On-boarding, Learning & Development, Performance Management, Leadership Development, Career & Succession Management, Compensation & Benefits and Company Culture.

    Established over 25 years ago, the Top Employers’ certification is designed to identify and recognise the world’s leading organisations in the field of HR management and employee conditions – providing the optimum environment for employees to develop, both professionally and personally.

    TCS HR director UK & Ireland Nupur Singh Mallick said: “We are thrilled to be positioned again as one of the UK’s Top 10 Employers. As one of the largest IT and digital employers in the UK, with an industry-leading employee retention rate of over 94%, TCS place huge value on providing an environment that focuses on individual aptitude, talent and interests. We strive to provide an inspirational environment for our employees that gives them the platform to succeed, whilst offering customers a talent pool with expertise that exceeds their industry benchmarks.”

    Top Employers Institute director of operations James Gooding commented: “Our comprehensive independent research and stringent auditing revealed that TCS provides an exceptional employee experience, nurturing and developing talent throughout all levels of the organisation. It has demonstrated its status in the HR environment, striving to optimise its employment practices and to develop all its employees.”

    TCS works with more than 150 UK customers and helps them to adapt to the opportunities and challenges of the digital economy. They include some of Britain’s best known brands: Aviva, Boots, British Airways, Lloyds, BT, Diageo, National Grid, NEST, Marks & Spencer, Thames Water and Virgin Atlantic.

    This accolade builds on a number of recent awards in recognition of the company’s employee engagement and development activities. Last year alone, TCS was named Company of the Year at the 2016 Employee Engagement Awards and was recognised as one of The Times Top 50 Employers for Women in the UK.