ITV

Category: Brands

  • On a roll, Amazon sells brands and showcases content

    MUMBAI: Amazon is on a roll. Both, its digital and e-commerce platform have signed deals with three well-established companies. A studio ChuChu, a global online marketplace M&S and a popular brand YepMe.

    Amazon India and Chennai based ChuChu TV Studios have announced a long-term deal. With this partnership, the video-on-demand (VOD) platform will become the subscription streaming home for all ChuChu TV’s existing and future videos ad free.

    “ChuChu TV is one of India’s top animators and their series of upbeat songs and colorful animationsis much-loved by kids worldwide,” said Amazon Prime Video India director and country head Nitesh Kripalani. “We are very happy to partner with ChuChu TV to add to our existing bouquet of kids’ content for ad-free entertainment.”

    ChuChu TV is one of India’s top content creators for kids animation and its TV channel, ChuChu TV Nursery Rhymes is the third most subscribed channel in India with over eight million subscribers and over 7.5 billion video views.

    ChuChu TV Studios CEO and creative director Vinoth Chandar added, “We understand the need for quality storytelling and safe viewing especially for children. We hope that children and their parents alike, enjoy and appreciate the content line-up that we have to offer especially since it is an ad-free environment.”

    Yepme meantime has announced its collaboration with Amazon for selling its merchandise in key markets worldwide under the Amazon Global Selling Program. Yepme’s wide array of fashion products will be available across key European markets like UK, Germany, France, Italy and Spain via Amazon’s platform by 5 March with a portfolio of over 2700 products in Prime across categories such as apparels, footwear and accessories.

    The merchandise will also be available in the US market through the program by March 2017.

    “The Amazon Global Selling Program and this partnership can be game changing as Amazon providesglobal platform for Indian brands to service a multi-billion-dollar opportunity. Such partnerships can be truly disruptive as speed to market, customer service, latest trends on fashion will not be incrementally better than brick and mortar value fast fashion brand but would be a quantum leap in Value Fast Fashion Space” said Yepme CEO Vivek Gaur.

    Amazon’s Global Selling Program facilitates easy, simple and convenient access for all Indian sellers- including entrepreneurs, SMEs, manufacturers as well as large brands – to sell their Make in India products to consumers across the globe. Through this program, the ‘Unreasonably Fashionable’ brand will transcend geographical boundaries and take its offerings overseas to delight international customers.

    “We look forward to helping Yepme navigate through the process of selling globally seamlessly, taking advantage of our services such as Fulfilment by Amazon (FBA) and leveraging the enormous demand for Indian fashion products across the globe,” added Amazon India director and GM Seller Services Gopal Pillai.

    Additionally, Marks & Spencer (M&S) has also launched on Amazon.in, making it even more convenient for customers across India to shop its quality clothing and beauty ranges.

    From today, Indian customers can now shop circa 1,000 Marks & Spencer products across Womenswear, Lingerie, Menswear, Kidswear and Beauty via www.amazon.in/marks&spencer. Customers will also be able to shop Marks & Spencer cosmetics online, with 220 lines available.

    Amazon India head of fashion Arun Sirdeshmukh said, “Marks & Spencer is one of the leading and most loved brands and our endeavour has always been to offer the best brands with the most curated selection of products to our discerning customers across the country. Offering Marks & Spencer merchandise on Amazon is another step in that direction and will be an extension of the portfolio of global brands that our customers can enjoy through our platform.”

    In women’s wear, customers can choose from key pieces from the spring range including stylish floral dresses with feminine detailing; authentic, fitted denim; and that must-have soft-touch trench coat. Marks & Spencer’s renowned quality and innovative lingerie including bras, knickers, shape wear and sleepwear in delicate and feminine colours and prints will also be available. In menswear, the range contains all the must-have pieces across casual and formal wear, whilst in kids wear, Marks & Spencer is a one-stop shop for high quality, on-trend baby and kids clothing for girls and boys including day wear, accessories, nightwear and essentials. An edited beauty offer will be available including skincare, body care, cosmetics and fragrance.

    Marks & Spencer Reliance India MD Venu Nair added, “Whether choosing a classic white shirt, that special occasion dress or the ultimate feminine sleepwear, online shopping continues to grow in popularity in India as customers look for more choice and greater convenience. We’re delighted to launch today on Amazon.in, India’s largest online store, making it even easier for our customers to shop with us. Our range of 1000 quality, stylish products, combined with Amazon’s reach and fast delivery, means our customers can order something truly special online, wherever and whenever suits them.”

  • Kokuyo Camlin unveils funky stationery

    MUMBAI: Kokuyo Camlin Ltd (formerly known as Camlin Ltd) premier stationery and art marketer recently launched funky and innovative products for school children. From the unique triangular plastic crayons to some other cool stationery products. Triangular Crayons!

    The Camel Triangular Plastic Crayons are distinct with the triangular design shape– specially designed for kids to get a better grip. They come in attractive colors and are non-smudging – so kids do not get their hands all dirty. These crayons can be sharpened. Also they are easily washable – a huge relief for mothers with kids that scribble on any surface. Since these crayons are specially designed keeping kids in mind they are non-toxic and extremely safe for children to use.

    From triangular crayons to Camel Gel Crayons Metallic – this is another funky product being introduced from the Kokuyo Camlin bouquet of products. Available in 6 assorted metallic shades; these crayons are especially useful to reproduce glittery silky effect. They come in rich and vibrant shades with superior color blending. The uniqueness of this Camel Gel Crayons Metallic is it has a unique twist mechanism to it. Another interesting feature to this Camel Gel Crayons Metallic is that by touching a wet brush you can reinvigorate the colors to almost give it a water color effect.

    Another really funky stationery product launched is the Supreme Foldable Scale. The intriguing design of the scale is completely different from any normal scale you may have seen in the past. It is a multi-use and compact product which fits in your regular stationery kit without any hassle. The 30 cm foldable scale can fold to a 15 cm scale. It has a 180 degrees protractor markings and circular stencils for geometric usage. Its ease of use and remarkable ergonomic design will make it an instant delight with school kids.

    So what are you waiting for?

  • Kabir Bedi is Sightsavers’ brand ambassador

    MUMBAI: Sightsavers, a leading global development organisation working in over 30 countries to combat avoidable blindness and promote equal opportunities for visually impaired announced its association with internationally acclaimed actor and director, Kabir Bedi as its brand ambassador.

    Former chief election commissioner (CEC) of India and Sightsavers’ honorary chair Dr. S.Y. Quraishi announced the news at a media event which also saw live demonstration of self-defense by six girls who are supported by Sightsavers and have won various medals at the National Blind Judo Championship in 2016.

    Since 1966, Sightsavers has vehemently worked in their three core areas – Social Inclusion, Inclusive Education and Eye Health. They have supported the treatment of millions of people with eye disorders and brought eye services to some of the least served areas of the country. Sightsavers have impacted lives of people in 100 districts across 8 priority states by building sustainable programme models, which have been endorsed and adopted by the government. In the last year, Sightsavers has conducted 1,55,986 sight restoration surgeries, 22,01,134 eye screenings, distributed 2,18,690 spectacles and refracted 6,47,007 people.

    Bedi said, “Today there is immense awareness and attempt towards eye health and care in India and Sightsavers have shown way to people at large in the country with their achievements in the area of eye care.”

    Quraishi said, “This alliance itself signifies the convergence to a focused journey ahead amplifying the impact in the coming times.”

    Sightsavers India CEO R N Mohanty said, “Sightsavers envisages a world when there is no blindness and will continuously strive ahead to reach out to more people and benefit them through our various programs.”

  • Max Fashion launches ‘Max Emerging Star’

    MUMBAI: Max, a leading international fast fashion brand, has announced its new property ‘Max Emerging Star’ which will serve as the perfect platform for India’s aspiring actors, dancers and fashion enthusiasts to fulfill their dreams and get groomed for superstardom. The contest is focused on the search for the most fashionable aspirant: Mr. and Miss Max Emerging Star, who has talent, the right body language, attitude and the passion to get closer to making it to Bollywood.

    Nowadays, the harbinger of performing arts is not just metropolitan cities anymore, it is the Indian tier 2 cities that are now the new drivers of acting, dance and fashion. Even with the advent of communication technology, the locals do have to struggle as there are not many avenues or platforms for them to showcase their talent. Hence, with Max Emerging Star, Max aims at reaching out to these talents from small towns and provide them that perfect launch platform.

    Starting from 7 March this year, auditions for the contest will be held in 04 cities including Vadodara, Visakhapatnam, Bhubaneshwar and Lucknow. Contestants will be judged by an esteemed jury panel in each of these cities and winners will be announced. These city winners will then undergo a final selection round in Mumbai on 7th April. The jury panel for the final selection round includes acting legend Anupam Kher, Actor and supermodel Marc Robinson and India’s favorite dance Guru Terence Lewis.

    The schedule for the City Auditions is provided below –
    Vadodara – Tuesday, 7th March 2017 at Inorbit Mall
    Visakhapatnam – Saturday, 11th March 2017 at Chitralaya Mall
    Bhubaneshwar – Thursday, 16th March 2017 at Rajmahal Chowk Store
    Lucknow – Wednesday, 29th March 2017 at Fun Republic Mall

    Registrations in each of the above cities would be 11am to 1pm on the above mentioned dates.
    Eligibility criteria –
    Age of participants should be between 18 to 24 years
    Participant’s marital status should be single
    Minimum height requirement – 5’5” for females and 5’10” for males
    Participants should be of Indian nationality

    Winners of each City Finale will receive a cash prize of rupees 40,000/- , will get featured on hoardings in their respective cities and will also get chance to be groomed by Actor and Supermodel Marc Robinson. The National Winners – Mr. and Miss Max Emerging Star, will be gratified with a three-month acting course at Anupam Kher’s Actor Prepares – The school for the actors and a one month intensive dance course at Terence Lewis professional training institute.

     

  • BJP, Lever rule brands, advertisers lists in Feb 2017 so far

    BENGALURU: The Bharatiya Janata Party (BJP) was the top brand in terms of television advertisement insertions for the month of February 2017 so far for weeks 5, 6 and 7 (Saturday 27 January 2017 to Friday, 17 February 2017).

    Analysis of Broadcast Audience Research Council (BARC) data for Top 10 Brands Across Genre: All India (U+R): 4+ Individuals, shows that 19 advertisers were present in the top lists for weeks 5, 6 and 7of 2017. The BJP ranked first as top brand in terms of TV insertions during all the three weeks.  Only one other brand was present in the top 10 brands list based on television ad insertions besides the BJP – this was Mobile Pone brand Vivo V Plus. Please refer to Fig A below

    This paper must be read with a caveat: It deals only with the players present in BARC’s top 10 list of advertisers/brands. The sums/percentages of other genres/players’ advertisements other than those indicated in BARC’s top 10 lists of brands and advertisers have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher.

    public://Untitled-2_11.jpg

    Hindustan Lever Limited (Lever) ranked first during the three weeks under consideration in this paper as per (BARC) data for Top 10 Advertisers Across Genre: All India (U+R): 4+ Individuals. Among the thirteen advertisers that appeared in the list of top 10 advertisers, the Indian FMCG major had  a combined total of 315,067 insertions across the three weeks and was far ahead of the second ranked player Reckitt Benckiser (India) Limited (Reckitt).

    In terms of advertiser ranks based on number of TV ad insertions, the BJP ranked ninth in the list with its presence in two weeks – weeks 6 and 7 of 2017. Though the BJP did not find a place in the list of top 10 advertisers in week 5, even if one were to consider its insertions for week 5, its rank of 9 in the pecking order of top ten advertisers would remain unchanged, with a total of 49,557 insertions, behind Colgate Palmolive India Limited which had a combined total of 56,851 insertions.

    Of note is the presence of the Music advertiser -Super Cassettes Industries in the top 10 list during all the 3 weeks. Besides Super Cassettes, all the other seven advertisers that were present in the listsduring all the three weeks were FMCG players.

    Eight of the thirteen advertisers were present in the top 10 list across all the three weeks; as mentioned above, the BJP was present in two weeks; and the other 4 players (all FMCG) were present in the list for one week only. Please refer to Fig B below:

    public://Untitled-3_14.jpg

    The frequency (how many brands of a genre were in the top 10 list across the three weeks) of FMCG brands in the top 10 list for weeks 5 to 7 of 2017 was 15 with 108,791 insertions. The Politics genre represented by the BJP stood second in terms of frequency, but second in terms of insertions. Mobile Phones (Vivo V5 Plus) and Mobile Banking (Airtel Payments Bank) came in at numbers 3 and 4 respectively. Please refer to fig C below.

    public://Untitled-4_1.jpg

    Only three genres of advertisers-FMCG, Music and Politics found a place in the top 10 advertisers list for the weeks under consideration, as compared to nine genres in the top 10 brands list.  With regards to frequency, of the thirty possible ranks, FMCG held as many as 25, followed by Music (Super Cassettes) with 3 and Politics (BJP) with 2 Please refer to Fig D below:

    public://Untitled-5_0.jpg

    Fig E below shows the list of top 10 advertisers in weeks 5, 6 and 7 of 2017. Hindustan Lever was numerouno across all the three weeks under consideration in this paper.

    public://Untitled-6.jpg

    Fig F below shows the list of top 10 brands in weeks 5, 6 and 7 of 2017.  As mentioned above, the BJP was at pole position across all the three weeks. Mobile Phones brand Vivo V5 Plus was present in the list in all the three weeks.

    public://Untitled-7.jpg

     

  • Phogat launches Godrej Interio healthcare range

    MUMBAI: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to spread awareness about the importance of good sleep for your physical and mental wellbeing.

    A living example of discipline and healthy living leading to success, Phogat spoke about the importance of sleep@10 in her life. She shared instances of her father drawing a strict regime for her and her sisters and one of them being sleeping early by 10pm and getting up by 4am.

    Expressing her appreciation to the vital issue, Phogat said, “Athletes need immense discipline owing to the high-octane physical activities that we engage in. Sleeping@10 was non-negotiable in my house. My father ensured we all slept by then. I believe this routine is not just essential for a wrestler but all of us if we wish to have a stress free and healthy lifestyle. Take your diet, daily exercise and even your mattress very seriously, cause all of this will lead to a healthy sleeping pattern.”

    Sleep Disorder Clinic clinical director Dr. Devnani also spoke on the benefits of sleeping early and how this was a very pertinent conversation for India, given 93% of Indians are believed to be sleep-deprived.

    Dr. Devnani said,“The addiction to technology and multiple devices all through the day and accessing them immediately before sleeping is also on the rise.” She also added, “It has been medically proven that the best time to sleep is at 10pm since it perfectly coordinates with the sun’s patterns.”

    Godrej Interio COO Anil Mathur said,“Sleep@10 is a concept that actually emerged from the product development stage of our healthcare range. Misuse of new age technology might be playing an important role towards this and it’s our responsibility to seek for a healthier lifestyle.”

  • Japanese Super Formula: TCS named title sponsor of championship team

    MUMBAI: Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, today announced that it has been named the title sponsor for team Nakajima Racing in the Japanese Super Formula Championship 2017 series.

    Further, TCS will look to contribute as technology partner to TCS Nakajima Racing, leveraging its wealth of knowledge and technical expertise in the field of IT.

    Today’s racing machines generate increasingly profuse amounts of data. As technology partner, TCS will collaborate with TCS Nakajima Racing to drive greater efficiency and sophistication in their data analytics.

    “We are honoured to partner with such a renowned team, headed by Satoru Nakajima, and are excited at the potential of contributing to TCS Nakajima Racing’s Super Formula campaign through the power of Digital technology,” said Japan Tata Consultancy Services (TCS Japan) president and CEO Amur S. Lakshminarayanan. “As is the case with all TCS’ sponsorships, it is our desire to leverage our forte in Digital to enhance the experience of partners, supporters and the broader community,” he said.

    TCS Nakajima Racing general director Satoru Nakajima said, “Firstly I must say that it is an honour to unveil the newly named TCS Nakajima Racing, and I extend my thanks to all those supporting our team’s endeavours. Our first mission as a team is to ensure all measures are taken to position our two drivers for success ahead of the season opener.”

    Further, Nakajima commented that, “Through our collaboration with TCS this season, we hope to build a relationship that grows into the future. We see the partnership as an opportunity to contribute to the further growth of motorsports in a new dimension, capitalizing on our respective strengths, while of course pursuing greater heights for the team itself.”

    Nakajima Racing is a professional motor racing team based in Japan’s Shizuoka Prefecture, located near the world class Fuji Speedway to the east of Mt. Fuji. Led by renowned former Japanese F1driver, Satoru Nakajima, the team’s mission goes beyond winning championships, and includes contribution to the overall advancement of motorsports through fan, stakeholder and community engagement aimed at raising the profile or motor racing.

  • Online fashion brand Yepme expands into Europe

    MUMBAI: Yepme announced its plan to expand into Europe. The company has launched uk.yepme.com to service customers across UK. The brand footprint is also being extended beyond its own webstore across Europe through presence in a large online marketplaces in the UK, Germany, Italy, France and Spain.

    More than 2000 products have gone live. The Campaigns have been shot in the fashion capitals of world namely London, Paris and Los Angeles. The fashion showcased is European fashion. The core proposition is about being “Unreasonably Fashionable.” The core proposition is driven by fast fashion supply chain of brand Yepme that delivers Mind to Market cycle of 30 days.

    Europe offers a huge opportunity for brand Yepme as countries like UK have online sales as percentage to Retail market of close to 17%. This is even higher than US, where online market contribution to total retail market is around 14%. As pe remarketer.com, in 2016, UK online market size was $ 110 Billion. This is way bigger than Indian online market size of $ 24 Billion in 2016. The Yepme European expansion Plan is led by its 100% subsidiary in the UK.

    Yepme will build on its core strengths of in house technology to deliver single view of the customer and resources, low cost fast fashion supply chain, experience of building high brand salience in Social media (6 Million plus fans on Facebook). The brand Yepme uses variety of online tools to get insight into latest trends on Fashion across Europe. The teams in India and UK will work closely to deliver on the core proposition of being “Unreasonably Fashionable” at value pricing.

    Co-Founders Vivek Gaur and Sandeep Sharma have personally worked out nitty gritty of the launch. Vivek Gaur, while speaking on the subject, echoed that it’s a great leap for an Indian brand to make an entry into highly competitive fashion market in Europe.

    As per Sandeep Sharma, expansion into Europe was a logical next step after achieving profitability in India. In his view, the three robust pillars of Technology, Fast Fashion Supply Chain and Brand will help Yepme gain market share in a very competitive European Fashion Market.

  • Anchor receives CMO design award, Penta to be top brand by ’18

    MUMBAI: Anchor Electricals (A Panasonic group company) was the proud recipient of Stars of the Industry Group Design Plus Excellence Awards associated with BBC Knowledge and powered by CMO Asia for Product Design Excellence.

    The Design Plus Excellence Awards are divided in four broad frame categories comprising of Product / Industrial Design, Communication / Multimedia Design, Architecture / Interior Design and Fashion Design with 25 sub-categories. Anchor won this award for its newly introduced range of Penta Modular switches, the Modular Switch that boasts of a contemporary look, higher aesthetic appeal and safety features at the lowest price-point.

    Receiving the award, Anchor DGM – advertising Lalit Malhotra stated, “The award is a tribute given to the company’s design expertise as the new Penta Modular range design was done in-house using the guidance of Panasonic Japan. The design is registered with the Government of India as well.”

    Anchor director – sales and marketing Ashok Gangar stated, “Brand Penta holds a special place in the heart of every Indian as it was the first Piano Switch of India. Penta Modular is the latest offering under the brand, a Modular offshoot of Penta with unique design and better safety features across the lowest price-point. We introduced this switch range last year, eyeing the aspirations of the youth with a clear focus on keeping it as a value plus offering from Anchor by Panasonic. Our idea was to design a modular switch that offers unrivaled safety features at the most affordable price-point, eyeing the impetus given by the government on affordable housing and infrastructure development. The range amongst many others, boasts of feature such as a socket with Urea backpiece that is fire-retardant. Penta Modular range has grown to be a 2000 million INR brand under a span of 18 months and we have also introduced color plates and chrome-collared plate additions in the same. We expect to grow this brand to cross the Rs 5000 million mark over the next two years.”

  • Viacom18 cracks down on counterfeit merchandise

    Viacom18 cracks down on counterfeit merchandise

    MUMBAI: In its bid to counter the growing menace of counterfeit merchandise, Viacom18 Media Pvt. Ltd. had undertaken an investigation that led to a raid in Mumbai’s market Abdul Rehman Street.

    Viacom18 Media is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform and multicultural brand experiences. A JV of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties.

    Viacom raided two stores — Shubham Return Gifts and Eliperi Stationery, which were found to be selling counterfeit Dora the Explorer products.  

    The stores were raided by a team comprising court receivers of the Bombay High Court and representatives of Viacom18. The owners of the stores will be summoned to court to identify the source and locations of the manufacturers of these seized goods.

    "We see this as an essential step towards ensuring that our characters are not represented on inferior, unlicensed products – which may pose health and safety risks. We are extremely grateful for the cooperation of the judiciary and the police who have executed the appropriate legal action to protect our intellectual property and to prevent inferior, and potentially dangerous products from being sold to unsuspecting consumers. " said a spokesperson on behalf of Viacom18.

    Viacom18 owns iconic brands such as Colors, Roadies and Supersonic and characters such as Keymon Ache, Shiva, characters of Pakdam Pakdai and is also the exclusive licensee for iconic characters and brands such as Peppa Pig, Motu Patlu, Spongebob Square Pants, Teenage Mutant Ninja Turtles, Ninja Hattori, Peanuts and Shaun the Sheep amongst many more.

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